China Brands, Marketing & Consumers
The Achilles Heel of Zibo: Why Zibo’s Strength Is Also Its Weakness
As the entire country is watching how the Zibo BBQ hype has been unfolding, every little thing can create an online storm.
Published
3 years agoon
It’s like a Shandong ‘Disneyland,’ but with more people and longer lines. The city of Zibo has become a major tourist attraction, filled with lively atmosphere, cheap BBQ, and friendly people. But local business owners also face the downsides of operating in a city that has become so extremely popular.
The city of Zibo just keeps trending. After the Shandong city – known for its BBQ – suddenly became an online sensation and a super popular destination among young Chinese travelers, there has been a lot of discussion surrounding it.
The trend basically started with viral videos showing festive party scenes from Zibo in early April. After spending time in Zibo during ‘zero Covid’ quarantine, groups of Shandong students had returned to the city, allegedly as a way to thank Zibo for their hospitality and to boost local economy.
As Zibo BBQ scenes went trending, the snowball effect had begun and more people flocked to the city, wanting to get in on the hype and experience a night of Zibo BBQ themselves.
Zibo’s city marketing played a crucial role in promoting the trend, as they arranged special ‘Zibo BBQ’ high-speed trains (烧烤专列) and ‘BBQ buses’ – including souvenir gift bags – to enable convenient and fast travel for those coming to visit the city. They organized groups of volunteer service teams on the streets to assist and made sure police and medical teams are on standby at all hours of the day.
Chinese state media further boosted the Zibo trend by highlighting its success as a sign of post-Covid economic recovery of local tourism.

A Xinhua post about Zibo on Twitter, May 6, 2023.
Initially, online discussions focused on the lively scenes from Zibo and on how the city had managed to become such a viral hit.
But over the past week, there have been trending discussions that focus more on the downside of Zibo’s popularity. We previously translated a critical essay by Song Zhibiao which was (re)posted by Chinese professor Liu Yadong. The article condemned the Zibo hype for being superficial a sign of a greater societal problem.
Now, there is more focus on how the BBQ hype is affecting local business owners and residents. The “victims” (“受害者“) of Zibo’s sudden popularity are overworked BBQ sellers and those who lost their peaceful lifestyle in the industrial city due to tourists overcrowding the streets.
One of the reasons why Zibo’s popularity has raised so many questions is because the city was actually never known as a tourist destination. Its history and food culture were not particularly famous.
Actually, Zibo’s BBQ hype is not about a long-standing or renowned barbecue culture at all – it is about the lively atmosphere and social spectacle that comes with the BBQ scene, which mostly became a hit among domestic tourists due to the reputation of Zibo business owners being friendly and hospitable, and the prices being low.
But it is exactly those things, namely the city’s hype and its reputation for being cheap and friendly, that are are also its Achilles heel.
Low Prices, High Expectations
On May 4th, one Weibo post by a blogger who visited Zibo attracted a lot of online attention (#24人吃淄博烧烤花760元#). The person, a Shanghai-based creator with 1,5 million followers, described how they had spent 760 yuan ($110) on a Zibo BBQ dinner with a group of 24 people, so spending just a little over 30 yuan (or $4.5) per person.

Despite the low price, the blogger suggested that the prices in Zibo were “expensive” and that “the business owner must have made a lot of money.”
The post triggered a lot of discussion on the unrealistic expectations people have of Zibo. One top commenter wondered if the blogger had expected to receive money for having BBQ dinner with 24 people.
The blogger later apologized, saying that the sarcastic tone of the post had been misunderstood and the prices in Zibo actually are low and affordable.
The entire topic led to online discussions about people having unrealistic expectations about prices in Zibo, which then led to more people saying they would like to go to Zibo – only futher accelerating the trend.
Tempest in a Teapot
With all eyes on Zibo, it seems that any small issue can cause a social media storm these days.
One woman recently posted about finding a blade in her Zibo food, attracting a lot of attention. Although many netizens believed the post was fake and only done for clout, it did lead to local authorities investigating the case.

A post about finding a blade in Zibo bbq food went viral.
Another shop owner also became a victim of a blogger trying to smear her Lao Sun BBQ Restaurant business. On a night in April, a female tourist dined at the restaurant and took a drink and cookies from the restaurant without asking. When the boss charged her for it as part of the bill, she became upset and accused the shop of overcharging her for dipping sauce.
The issue became so big that the BBQ restaurant, that has been in business for three decades, started receiving thousands of harassing phone calls and abusive comments. Their shop was even temporarily blacklisted by local authorities before the owner could set the record straight (link).
Then there was a viral story about a local shop owner turning customers away due to limited capacity, and being accused of purposely discriminating against non-local visitors.
The owner broke down and apologized on his knees, allegedly because he felt he needed to uphold Zibo’s reputation (video). According to Chinese media, he has only been sleeping four hours every night in light of the Zibo craze.
When Hype Goes Wrong
For some, the Zibo craze has gone so far that they can no longer safely operate their business.
One small BBQ shop in Zibo recently went viral after its owner was filmed enjoying some quiet time in a folding lounge chair while his restaurant was empty. As soon as the video spread on social media, the shop’s name and location were shared, and people flocked to the location.

The owner of a small Zibo restaurant (金岭日日鲜牛肉店铺) was filmed chilling in his lounge chair.
In a matter of days, the store found itself unable to cope with the influx of people, leading the owner to declare that the shop was swamped and incapable of servicing such a large number of customers. The neighboring streets were unable to accommodate the traffic.
If you now search for the store on Douyin, you’ll find dozens of videos showing vloggers in front of the small restaurant and customers already lining up in front of it at 6.30 in the morning.

Visitor posing in the lounge chair in which the business owner was relaxing in a video that went viral.
Another case that went particularly trending is that of a business owner named Yi Yang selling duck in Zibo. In late April, one female visitor made a video while visiting his shop in which she asked Yi Yang if she could touch his muscles. After Yi Yang nodded, the woman reached out and touched his muscles.

Screenshots of the video through which Yi Yang unwillingly became an online celebrity.
This video then went viral and turned Yi Yang into an overnight celebrity. Although his hit status initially boosted sales, the crowds of people coming to his shop soon became so overwhelming that he could no longer run his business as usual (see video). As thousands of people came by his shop at all hours of the day, some even started harassing and physically assaulting the small business owner to get a chance to take photos with him.


As thousands of people gathered around his shop, Yi Yang was unable to continue working and closed his business.
As Yi Yang’s business temporarily closed, he is seeing significant losses and recently did a livestream in which he got choked up over his predicament (#淄博鸭头小哥直播中气到落泪#).
Party newspaper People’s Daily even published an article about the issue, condemning the exploitation of those who suddenly go viral overnight.
Time for Zibo to Cool Down?
From blocked streets to overworked shop owners, there are many signs that it is time for Zibo’s hype to cool down a bit. With the May day holiday behind us and the Zibo trend reaching its peak, this might inevitably happen anyway.
Some business owners have their own approach to making sure their shop is not hyped too much. One BBQ seller recently attracted attention for leaving 17 negative online reviews on his own business. It actually did not work: the system marked them as spam, deleted them, and it went viral anyway (#烧烤店老板为劝退游客自刷17个差评#).
Despite recent worries surrounding Zibo’s popularity, there are also many people who hope that other cities in China can also replicate its success, calling the ‘Zibo phenomenon’ the “hope of China” and a sign of a promising future for other smaller cities.
Financial writer Wu Xiaobo (吴晓波) recently wrote an article (“The Metaphor of Zibo BBQ”/”淄博烧烤的隐喻“) in which he stated that the popularity of Zibo represents a new model of democratic, free market governance that emphasizes public participation and shared responsibility, facilitated by the local government.
However, Weibo knowledge blogger ‘PYGZ’ (@平原公子赵胜) disagrees. In his recent Weibo post, he argues that people should not be naieve about Zibo’s success. According to PYGZ, the city’s popularity is not so much about the people and a free market, but about the government and strict oversight.
PYGZ points out that Zibo’s success can be attributed to its government’s implementation of special tourist transport, a ban on hotel price increases, police patrol teams, food quality control, countermeasures to an inflation in prices, ensuring fair treatment of tourists, and many other top-down measures. According to PYGZ, Zibo has flourished not because the government has let go of control, but because it has strongly overseen the latest developments.
Viewing Zibo’s success in this light, the government is likely to guide and counter the overhype of the city. Eventually, the cooling down of the Zibo trend will result from a combination of factors, including the waning of social media frenzy, the government’s efforts to control the hype and promote a more sustainable trend, and business owners taking necessary measures to get some much-needed rest.
By Manya Koetse, with contributions by Zilan Qian
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Manya Koetse is a sinologist, writer, and public speaker specializing in China’s social trends, digital culture, and online media ecosystems. She founded What’s on Weibo in 2013 and now runs the Eye on Digital China newsletter. Learn more at manyakoetse.com or follow her on X, Instagram, or LinkedIn.
China Brands, Marketing & Consumers
Hasan Piker’s China Trip & the Unexpected Journey of a Chinese School Uniform to Angola
Hasan Piker’s controversial China tour, a Chinese school uniform resurfaces in Africa, a new winter hotspot, why Chinese elites ‘run’ to Tokyo, and more.
Published
5 months agoon
November 21, 2025
🌊 Signals — Week 47 (2025)
Part of Eye on Digital China, Signals highlights slower trends and online currents behind the daily scroll. This edition was sent to paid subscribers — subscribe to receive the next issue in your inbox.
Welcome to another edition of Eye on Digital China. Different from the China Trend Watch (check the latest one here if you missed it), this edition, part of the new Signals series, is about the slower side of China’s social media: the recurring themes and underlying shifts that signal broader trends beyond the quick daily headlines. Together with the deeper dives, the three combined aim to give you clear updates and a fuller overview of what’s happening in China’s online conversations & digital spaces.
For the coming two weeks, I’ll be traveling from Beijing to Chongqing and beyond (more on that soon) so please bear with me if my posting frequency dips a little. I’ll be sure to pick it up again soon and will do my best to keep you updated along the way. In the meantime, if you know of a must-try hotpot in Chongqing, please do let me know.
In this newsletter: Hasan Piker’s controversial China tour, a Chinese school uniform in Angola, a new winter hotspot, discussions on what happens to your Wechat after you die, why Chinese elites rùn to Tokyo, and more. Let’s dive in.
- 💰 The richest woman in China, according to the latest list by Hurun Research Institute, is the “queen of pharmaceuticals” Zhong Huijuan (钟慧娟) who has accumulated 141 billion yuan (over 19 billion USD). Women account for over 22% of Chinese billionaires (those with more than 5 billion RMB), underscoring China’s globally leading position in producing wealthy female entrepreneurs.
- 🧩 What happens to your WeChat after you die? A user who registered for NetEase Music with a newly reassigned phone number unexpectedly gained access to the late singer Coco Lee’s (李玟) account, as the number had originally belonged to her. The incident has reignited debate over how digital accounts should be handled after death, prompting platforms like NetEase and Tencent to reconsider policies on long-inactive accounts and take stronger measures to protect them.
- 📱 Although millions of viewers swoon over micro-dramas with fantasy storylines where rich, powerful men win over the “girl next door” through money and status, Chinese regulators are now stepping in to curb exaggerated plots featuring the so-called “dominant CEO” (霸道总裁) archetype, signaling stricter oversight for the booming short drama market.
- ☕ A popular Beijing coffee chain calling itself “People’s Cafe” (人民咖啡馆), with its style and logo evoking nationalist visual nostalgia, has changed its name after facing criticism for building its brand – including pricey coffee and merchandise – on Mao era and state-media political connotations. The cafe is now ‘Yachao People’s Cafe’ (要潮人民咖啡馆).
- 👀 Parents were recently shocked to see erotic ads appear on the Chinese nursery rhymes and children’s learning app BabyBus (宝宝巴士), which is meant for kids ages 0–8. BabyBus has since apologized, but the incident has sparked discussions about how to keep children safe from such content.
- 🧧The 2026 holiday schedule has continued to be a big topic of conversation as it includes a 9-day long Spring Festival break (from February 15 to February 23), making it the longest Lunar New Year holiday on record. The move not only gives people more time for family reunions, but also gives a huge boost to the domestic travel industry.
Hasan Piker’s Chinese Tour & The US–China Content Honeymoon

Livestreamer Hasan Piker during his visit to Tiananmen Square flag-rising ceremony.
It’s not time for the end-of-year overviews just yet – but I’ll already say that 2025 was the US–China ‘honeymoon’ year for content creation. It’s when China became “cool,” appealing, and eye-grabbing for young Western social media users, particularly Americans. The recent China trip of the prominent American online streamer Hasan Piker fits into that context.
This left-wing political commentator also known as ‘HasanAbi’ (3 million followers on Twitch, recently profiled by the New York Times) arrived in China for a two-week trip on November 11.

Piker screenshot from the interview with CGTN, published on CGTN.
His visit has been controversial on English-language social media, especially because Piker, known for his criticism of America (which he calls imperialist), has been overly praising China: calling himself “full Chinese,” waving the Chinese flag, joining state media outlet CGTN for an interview on China and the US, and gloating over a first-edition copy of Quotations from Chairman Mao (the Little Red Book). He portrays China as heavily misrepresented in the West and as a country the United States should learn from.

Hasan Piker did an interview with CGTN, posing with Li Jingjing 李菁菁.
During his livestreaming tour, Hasan, who is nicknamed “lemonbro” (柠檬哥) by Chinese netizens, also joined Chinese platforms Bilibili and Xiaohongshu.
But despite all the talk about Piker in the American online media sphere, online conversations, clicks, and views within China are underwhelming. As of now, he has around 24,000 followers on Bilibili, and he’s barely a topic of conversation on mainstream feeds.
Piker’s visit stands in stark contrast to that of American YouTuber IShowSpeed (Darren Watkins), who toured China in March. With lengthy livestreams from Beijing to Chongqing, his popularity exploded in China, where he came to be seen by many as a representative of cultural diplomacy.

IShowspeed in China, March 2025.
IShowSpeed’s success followed another peak moment in online US–China cultural exchange. In January 2025, waves of foreign TikTok users and popular creators migrated to the Chinese lifestyle app Xiaohongshu amid the looming TikTok ban.
Initially, the mass migration of American users to Xiaohongshu was a symbolic protest against Trump and US policies. In a playful act of political defiance, they downloaded Xiaohongshu to show they weren’t scared of government warnings about Chinese data collection. (For clarity: while TikTok is a made-in-China app, it is not accessible inside mainland China, where Douyin is the domestic version run by the same parent company).
The influx of foreigners — who were quickly nicknamed “TikTok refugees” — soon turned into a moment of cultural celebration. As American creators introduced themselves, Chinese users welcomed them warmly, eager to practice English and teach newcomers how to navigate the app. Discussions about language, culture, and societal differences flourished. Before long, “TikTok refugees” and “Xiaohongshu natives” were collaborating on homework assignments, swapping recipes, and bonding through humor. It was a rare moment of social media doing what we hope it can do: connect people, build bridges, and replace prejudice with curiosity.
Some of that same enthusiasm was also visible during IShowSpeed’s China tour. Despite the tour inevitably getting entangled with political and commercial interests, much of it was simply about an American boy swept up in the high energy of China’s vibrant cities and everything they offer.
Different from IShowSpeed, who is known for his meme-worthy online presence, Piker is primarily known for his radical political views. His China enthusiasm feels driven less by cultural curiosity and more by his critique of America.
Because of his stances — such as describing the US as a police state — it’s easy for Western critics to accuse him of hypocrisy in praising China, especially after a brief run-in with security police while livestreaming at Tiananmen Square.
Seen in broader context, Piker’s China trip reflects a shift in how China is used in American online discourse.
Before, it was Chinese ‘public intellectuals’ (公知) who praised the US as a ‘lighthouse country’ (灯塔国), a beacon of democracy, to indirectly critique China and promote a Western modernization model. Later, Chinese online influencers showcased their lives abroad to emphasize how much ‘brighter the moon’ was outside China.
In the post-Covid years, the current reversed: Western content creators, from TikTok influencers to political commentators, increasingly use China to make arguments that are fundamentally about America.
Between these cycles, authentic cultural curiosity gets pushed to the sidelines. The TikTok-refugee moment in early January may have been the closest we’ve come in years: a brief window where Chinese and American users met each other with curiosity, camaraderie, and creativity.
Hasan’s tour, in contrast, reflects a newer phase, one where China is increasingly used as a stage for Western political identity rather than a complex and diverse country to understand on its own terms. I think the honeymoon phase is over.
“Liu Sihan, Your School Uniform Ended Up in Angola”: China’s Second-Hand Clothing in Africa

A Chinese school uniform went viral after a Chinese social media user spotted it in Angola.
“Liu Sihan, your schooluniform is hot in Africa” (刘思涵你的校服在非洲火了) is a sentence that unexpectedly trended after a Chinese blogger named Xiao Le (小乐) shared a video of a schoolkid in Angola wearing a Chinese second-hand uniform from Qingdao Xushuilu Primary School, that had the nametag Liu Sihan on it.
The topic sparked discussions about what actually happens to clothing after it’s donated, and many people were surprised to learn how widely Chinese discarded clothing circulates in parts of Africa.
Liu Sihan’s mother, whose daughter is now a 9th grader in Qingdao, had previously donated the uniform to a community clothing donation box (社区旧衣回收箱) after Liu outgrew it. She intended it to help someone in need, never imagining it to travel all the way to Africa.
In light of this story, one netizen shared a video showing a local African market selling all kinds of Chinese school items, including backpacks, and people wearing clothing once belonging to workers for Chinese delivery platforms. “In Africa, you can see school uniforms from all parts of China, and even Meituan and Eleme outfits,” one blogger wrote.
When it comes to second-hand clothing trade, we know much more about Europe–Africa and US–Africa flows than about Chinese exports, and it seems there haven’t been many studies on this specific topic yet. Still, alongside China’s rapid economic transformations, the rise of fast fashion, and the fact that China is the world’s largest producer and consumer of textiles, the country now has an enormous abundance of second-hand clothing.
According to a 2023 study by Wu et al. (link), China still has a long way to go in sustainable clothing disposal. Around 40% of Chinese consumers either keep unwanted clothes at home or throw them away.
But there may be a shift underway. Donation options are expanding quickly, from government bins to brand programs, and from second-hand stores to online platforms that offer at-home pickup.

Chinese social media users posting images of school/work uniforms from China worn by Africans.
As awareness grows around the benefits of donating clothing (reducing waste, supporting sustainability, and the emotional satisfaction of giving), donation rates may rise significantly. The story of Liu Sihan’s uniform, which many found amusing, might even encourage more people to donate. And if that happens, scenes of African children (and adults) wearing Chinese-donated clothes may become much more common than they now are.
Laojunshan: New Hotspot in Cold Winter

Images from Xiaohongshu, 背包里的星子, 旅行定制师小漾
Go to Zibo for BBQ, go to Tianshui for malatang, go to Harbin for the Ice Festival, cycle to Kaifeng for soup dumplings, or head to Dunhuang to ride a camel — over recent years, a number of Chinese domestic destinations have turned into viral hotspots, boosted by online marketing initiatives and Xiaohongshu influencers.
This year, Laojunshan is among the places climbing the trending lists as a must-visit spot for its spectacular snow-covered landscapes that remind many of classical Chinese paintings. Laojunshan (老君山), a scenic mountain in Henan Province, is attracting more domestic tourists for winter excursions.
Xiaohongshu is filled with travel tips: how to get there from Luoyang station (by bus), and the best times of day to catch the snow in perfect light (7–9 AM or around 6–6:30 PM).
With Laojunshan, we see a familiar pattern: local tourism bureaus, state media, and influencers collectively driving new waves of visitors to the area, bringing crucial revenue to local industries during what would otherwise be slower winter months.
WeChat New Features & Hong Kong Police on Douyin
🟦 WeChat has been gradually rolling out a new feature that allows users to recall a batch of messages all at once, which saves you the frantic effort of deleting each message individually after realizing you sent them to the wrong group (or just regret a late-night rant). Many users are welcoming the update, along with another feature that lets you delete a contact without wiping the entire chat history. This is useful for anyone who wants to preserve evidence of what happened before cutting ties.

🟦The Hong Kong Police Force recently celebrated its two-year anniversary on Douyin (the Chinese version of TikTok), having accumulated nearly 5 million followers during that time. To mark the occasion, they invited actor Simon Yam to record a commemorative video for their channel (@香港警察). The presence of the Hong Kong Police on the Chinese app — and the approachable, meme-friendly way they’ve chosen to engage with younger mainland audiences — is yet another signal of Hong Kong institutions’ strategic alignment with mainland China’s digital infrastructure, a shift that has been gradually taking place. The anniversary video proved popular on Douyin, attracting thousands of likes and comments.
Why Chinese Elite Rùn to Japan (by ChinaTalk)

Over the past week, Japan has been trending every single day on Chinese social media in light of escalating bilateral tensions after Japanese PM Takaichi made remarks about Taiwan that China views as a direct military threat. The diplomatic freeze is triggering all kinds of trends, from rising anti-Japanese sentiment online and a ban on Japanese seafood imports to Chinese authorities warning citizens not to travel to Japan.
You’d think Chinese people would want to be anywhere but Japan right now — but the reality is far more nuanced.
In a recent feature in ChinaTalk, Jordan Schneider interviewed Japanese journalist & researcher Takehiro Masutomo (舛友雄大) who has just published a book about Japan’s new Chinese diaspora, explaining what draws Chinese dissidents, intellectuals, billionaires, and middle-class families to Tokyo.
The book is titled Run Ri: 潤日 Following the Footsteps of Elite Chinese Escaping to Japan (only available in Japanese and Traditional Chinese for now). (The word Rùn 润/潤, by the way, is Chinese online slang and meme expresses the desire to escape the country.)
A very interesting read on how Chinese communities are settling in Japan, a place they see as freer than Hong Kong and safer than the U.S., and one they’re surprisingly optimistic about — even more so than the Japanese themselves.
Thanks for reading this Eye on Digital China Signals. For fast-moving trends and deeper dives, keep an eye on the upcoming newsletters.
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Many thanks to Miranda Barnes for helping curate some of the topics in this edition.
— Manya
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China Brands, Marketing & Consumers
House of Wahaha: Zong Fuli Resigns
In the year following her father’s death, Zong Fuli dealt with controversy after controversy as the head of Chinese food & beverage giant Wahaha.
Published
6 months agoon
October 14, 2025
It’s a bit like a Succession-style corporate drama 🍿.
Over the past few years, we’ve covered stories surrounding Chinese beverage giant Wahaha (娃哈哈) several times — and with good reason.
Since the passing of its much-beloved founder Zong Qinghou (宗庆后) in March 2024, the company has been caught in waves of internal turmoil.
Some context: Wahaha is regarded as a patriotic brand in China — not only because it’s the country’s equivalent of Coca-Cola or PepsiCo (they even launched their own cola in 1998 called “Future Cola” 非常可乐, with the slogan “The future will be better” 未来会更好), but also because its iconic drinks are tied to the childhood memories of millions.

Future Cola by Wahaha via Wikipedia.
There’s also the famous 2006 story when Zong Qinghou refused a buyout offer from Danone. Although the details of that deal are complex, the rejection was widely seen as Zong’s defense of a Chinese brand against foreign takeover, contributing to his status as a national business hero.
After the death of Zong, his daughter Zong Fuli, also known as Kelly Zong (宗馥莉), took over.
🔹 But Zong Fuli soon faced controversy after controversy, including revelations that Wahaha had outsourced production of some bottled water lines to cheaper contractors (link).
🔹 There was also a high-profile family inheritance dispute involving three illegitimate children of Zong Qinghou, now living in the US, who sued Zong Fuli in Hong Kong courts, claiming they were each entitled to multi-million-dollar trust funds and assets.
🔹 More legal trouble arrived when regulators and other shareholders objected to Zong Fuli using the “Wahaha” mark through subsidiaries and for new products outside officially approved channels (the company has 46% state ownership).
⚡️ The trending news of the moment is that Zong Fuli has officially resigned from all positions at Wahaha Group as chairman, legal representative, and director. She reportedly resigned on September 12, after which she started her own brand named “Wa Xiao Zong” (娃小宗). One related hashtag received over 320 million views on Weibo (#宗馥莉已经辞职#). Wahaha’s board confirmed the move on October 10, appointing Xu Simin (许思敏) as the new General Manager. Zong remains Wahaha’s second-largest shareholder.
🔹 To complicate matters further, Zong’s uncle, Zong Wei (宗伟), has now launched a rival brand — Hu Xiao Wa (沪小娃) — with product lines and distribution networks nearly identical to Wahaha’s.
As explained by Weibo blogger Tusiji (兔撕鸡大老爷), under Zong Qinghou, Wahaha relied on a family-run “feudal” system with various family-controlled factories. Zong Fuli allegedly tried to dismantle this system to centralize power, fracturing the Wahaha brand and angering both relatives and state investors.
Others also claim that Zong had already been engaged in a major “De-Wahaha-ization” (去娃哈哈化) campaign long before her resignation.
In August of this year, Zong gave an exclusive interview to Caijing (财经) magazine where she addressed leadership challenges and public controversies. In the interview, Zong spoke more about her views on running Wahaha, advocating long-term strategic growth over short-term results, and sharing her determination to not let controversy distract her from business operations. That plan seems to have failed.
While Chinese netizens are watching this family brand war unfold, many are rooting for Zong after everything she has gone through – they feel her father left her in a complicated mess after his death.
At the same time, others believe she tried to run Wahaha in a modern “Western” way and blame her for that.
For the brand image of Wahaha, the whole ordeal is a huge blow. Many people are now vowing not to buy the brand again.
As for Zong’s new brand, we’ll have to wait for the next episode in this family company drama to see how it unfolds.
By Manya Koetse
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Adam Zampa
September 3, 2024 at 7:30 am
Intriguing read! It’s fascinating how Zebo’s greatest strengths can also be his downfall. Really makes you think about the fine line between advantage and vulnerability.