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China Fashion & Beauty

The Perfect Selfie: China vs America

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People are taking selfies all over the world. The way they take them, however, differs per culture. In China, taking the perfect selfie is not about full face make-up and sexy looks, but about snow white skin and big eyes, Claire Kane writes.

Selfies are an integral part of the world of social media. With smartphones and selfie sticks, it is easier than ever before for people to take a ‘self-portrait’ and share it with the world through social media platforms such as Instagram, Weibo, Wechat, Facebook or Twitter.

Self-representation through digital technology is not just a way of presenting ourselves to others, it is also a way for us to record moments in our lives to remember for the future. In Seeing Ourselves Through Technology, Jill Walker Rettberg explores the phenomenon of selfies; why people take them and how they are perceived.

Website Style.Mic recently published an article by Clare Kane (@clare_kane) about what the difference in selfies between America and China can tell us about beauty standards. According to the article, although there are many overlaps in selfie esthetics, there are some basic differences between beauty ideals in America and China that are discernible in how women take selfies. Chinese ‘selfie culture’ is influenced by South Korea and Japan, that have similar beauty standards.

One of the main differences, according to the article, is that Chinese women prefer to be pale. Whereas the majority of women in the US prefer a bronzed skin, this is not the case in China. In Chinese language ‘Miss Perfect’ translates as ‘baifumei‘ (白富美), literally meaning white-skinned, rich and beautiful. For the perfect selfie, the skin is therefore made to look as white as possible, either through make-up, lighting, or through a photo app that enhances one’s skin.

selfieswhatsonweibo

American celebrity Kim Kardashian (left), and Chinese celebrity ‘Angelababy’ (right).

Except for pale skin, big eyes are also a prerequisite for the ‘perfect selfie’. China’s beauty industry benefits from these beauty ideals, and does not only offer a myriad of products that help women whiten their skin; it also sells a selection of products that are supposed to make the eyes look bigger.

Influenced by Western and Japanese beauty ideals, a small face and pointed chin have also become part of Chinese beauty ideals. Well-known Weibo blogger Vincent Lau has become famous for his selfies with an extremely pointed face and big eyes.

vincentlauwow

Another difference, according to the article, is that women in the US like selfies that portray themselves as  sexy and curvy. In China, it is not about sex but about looking ‘cute’. Being ‘cute’ often means looking as innocent as possible.

kateperryfanbingbing

American celebrity Katy Perry selfie versus Chinese celebrity Fan Bingbing selfie. 

Chinese beauty standards are most easily attained through the use of photo app Pitu (天天P图 ), that comes with many possibilities. Like the Meitu app (美图), which is also popular, Pitu is a camera and retouch app that offers a myriad of different filters to take the prettiest selfie. It allows users to make themselves whiter, make the face smaller and enlarge eyes.

Selfies in China and America do not always follow the general beauty esthetics. Last year’s Weibo trend of taking selfies showing of armpit hair also made it in America, where even Madonna showed off some natural hair.

armpit

The message: women should not feel pressured to comply with society’s beauty standards. What is most important is that they feel comfortable with themselves.

– By Manya Koetse

Featured image: selfie of Kim Kardashian versus Chinese celebrity Fan Bing Bing.

©2016 Whatsonweibo. All rights reserved. Do not reproduce our content without permission – you can contact us at info@whatsonweibo.com.

Manya Koetse is the editor-in-chief of www.whatsonweibo.com. She is a writer and consultant (Sinologist, MPhil) on social trends in China, with a focus on social media and digital developments, popular culture, and gender issues. Contact at manya@whatsonweibo.com, or follow on Twitter.

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China Fashion & Beauty

NIKE vs ERKE: Two Sportswear Brands Trending on Weibo for Totally Different Reasons

While domestic brand Erke is all the hype, Nike is growing increasingly unpopular.

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Domestic sportswear company Erke has recently become a top-selling brand in China. The American sports brand Nike, on the other hand, has seemingly lost its reputation in the Chinese market. This week’s trending Weibo topics relating to the companies are telling of the ongoing battle between domestic and international sportswear brands in China.

 
By Wendy Huang & Manya Koetse
 

American sportswear brand Nike and Chinese domestic sportswear brand Erke (鸿星尔克) both popped up in the Weibo trending lists this week, but for two totally different reasons.

While Nike got caught up in controversy, Erke was praised. The stark contrast between how the two brands are represented on social media today is telling of their recent position in the Chinese market.

 
Nike Store Employee vs Chinese Migrant Worker
 

The trending incident involving Nike this week was about a bad shopping experience at the Nike store in Kunming, Yunnan province. On August 13, the 44-year old migrant worker Mao Zhigao (毛治高) took his three kids out shopping in the Nike store to reward them for their good school results.

What was supposed to be a fun family occasion turned into an awful afternoon when a female employee at the store reportedly snatched Nike clothes out of the hands of the youngest son and put them back on the hangers again.

When the boy tearfully told his parents about what happened, the incident soon escalated. The boy’s father, Mr. Mao, believed that the Nike employees were treating the family badly based on their appearance. As a migrant worker working on a construction site, Mao had just returned from work and was in his work clothes.

When the young boy’s mother confronted the employee about what had happened, the altercation apparently turned physical when the Nike employee started scratching and hair-pulling. Local police officers eventually stepped in to mediate.

Although the Mao family demanded an apology from the Nike staff and also filed a complaint to Nike, they did not receive any reply. After six days, local media got involved and the story went trending.

Nike then responded to the issue with an apology and statement that the female employee was dismissed.

By Monday, August 23rd, some hashtags related to the incident received millions of views on Weibo:

On social media, the Nike incident was mostly viewed through the angle of unfair treatment and the international brand discriminating against a Chinese migrant worker.

 
Erke as ‘Patriotic Brand’
 

While Nike is being criticized, Erke, the Chinese sportswear brand by Hongxing Erke Group (鸿星尔克), is praised because it announced to donate one million yuan ($153,800) to Henan Museum to support the museum’s rebuilding project after the devastating flood.

A picture posted by Henan Museum on its Weibo account (@河南博物院)  shows that Erke put the donation in the name of “national netizens.”

The picture soon went viral on Weibo, with the hashtag “ERKE Donates One Million Yuan to Henan Museum” (#鸿星尔克向河南博物院捐赠一百万元#) receiving 450 million views, and “ERKE Together With National Netizens” (#鸿星尔克 携全国网友#) receiving 140 million views.

This is the second time that Erke made a donation to help Henan in light of the floods. Its first donation in late July of this year is actually what helped the brand back into the limelight.

The domestic sportswear brand then donated 50 million yuan ($7.7 million) to the Henan flood. This attracted a lot of attention on Chinese social media since Erke was known as a relatively low-profile brand that seemingly has not been doing too well over the past years.

After people found out that the company donated such a high amount of money to help the people in Henan despite its own losses, its online sales went through the roof – everyone wanted to support this generous ‘patriotic brand.’ While netizens rushed to the online shops selling Erke, the brand’s physical shops also ran out of products with so many people coming to buy their sportswear. One female sales assistant was moved to tears when the store suddenly filled up with so many customers.

Image via Ellemen.

Lei Jun, the founder of the electronics company Xiaomi, also joined the Erke hype. He published a picture of him wearing Erke shoes on Weibo, the hashtag dedicated to this topic then received about 200 million views (#雷军晒鸿星尔克鞋#).

 
Consumer Nationalism and Sportswear Brands
 

It is not just Nike that has seemingly become less popular in China. Earlier this month, one hashtag about another global sports brand, Adidas, also went viral on Weibo. The trending hashtag was about the brand’s revenue growth of Q2 in China dropping by 16% (#阿迪达斯在华收入下跌16%#), receiving more than 110 million views.

During its Q2 2021 conference call, in response to a question about the current consumer demands regarding global brands vs domestic brands in China, CEO of Adidas Group Kasper Rorsted said: “We continue to see a strong demand for products in China, [but] we believe right now that demand has been scooted towards Chinese local brands more than global brands.”

On August 24, news about the online sales of the Chinese Anta Sportswear brand topping those of Nike and Adidas received over 200 million views on Weibo alone (#安踏线上首超耐克阿迪#).

It seems that international sports brands have to look for new ways of winning over consumers in the Chinese market. This shift partly relates to two issues.

The first major issue that has impacted the popularity of brands such as Nike and Adidas has to do with the fact that they are members of the BCI (Better Cotton Initiative), which came under fire in China earlier this year after it had announced it would cease all field-level activities in the Xinjiang region with immediate effect due to concerns over the alleged use of forced labor.

The BCI ‘Xinjiang Cotton Ban’ led to an online ‘Xinjiang Cotton Support’ campaign in China. The BCI member brands boycotting Xinjiang cotton were soon labeled as being ‘anti-China.’ Chinese staff members at Nike and Adidas stores were scolded during live streams, and photos of people burning their Nike shoes soon started circulating on social media.

Another trend that has impacted the influence of foreign sportswear brands in China relates to the rise in popularity of local, Chinese sportswear brands. Domestic brands such as Anta Sports and Lining have been active in Chinese since the 1990s and are now profiting from changing consumer sentiments in a new era that is all about “proudly made in China.”

Besides incorporating more Chinese elements into their product design, Chinese celebrities also play a crucial role in the marketing of these domestic brands. Chinese actor and singer Xiao Zhan (肖战) was praised on social media for becoming the new brand ambassador of the Chinese sportswear brand Lining. When celebrity Wang Yibo became the spokesperson for the domestic brand Anta Sports, one Weibo hashtag page on the topic received over one billion views (#王一博代言安踏#) in late April of 2021. The promotional poster featuring Wang Yibo shows him wearing a t-shirt with “China” on it, including the national flag – profiling Anta as a ‘nation-loving brand.

On social media, it already became clear earlier this year that a distinction was being made between foreign, ‘anti-Chinese’ brands, and domestic, ‘patriotic’ brands (read more here).

Erke indirectly profited from these existing consumer sentiments when, as a relatively smaller domestic brand, it was hyped as the no 1 patriotic sportswear brand for donating so much money to help out during the Henan floods.

Although Nike and Adidas each also contributed 20 million yuan ($3 million) toward Henan floods relief efforts, their donations barely received online attention. In fact, Nike was even condemned online for donating “zero yuan” at a time when it had already announced donating 20 million (more about that here).

The Erke hype even went so far that Chinese livestream sellers of Nike and Adidas notified their viewers that they actually supported the domestic Erke brand.

Adidas livestream sellers supporting Erke.

These nationalistic consumer sentiments also surfaced during the Olympics, when Chinese sport shooter Yang Qian was criticized for her collection of Nike shoes. One Beijing Television journalist wrote on social media: “Chinese athletes, why would you want to collect Nike shoes, shouldn’t you take the lead in boycotting Nike? Aren’t our domestic brands such as Erke, Li Ning, and Anta good enough [for you]?”

During the Tokyo Olympics, Team China’s podium uniform was designed by Chinese sportswear brand Anta, which will also be the Official Sportswear Uniform Supplier for the 2022 Winter Olympics.

Anta x Olympics.

In light of everything that happened during the past few months, it is likely that for the time to come, domestic brands such as Erke will continue to flourish while foreign brands might see their China sales slump.

Meanwhile, on social media, netizens continue to express their support for domestic brands while denouncing Nike.

Multiple commenters wrote: “Erke is like ‘I’ve gotten wet, so I want to give others an umbrella too.’ Nike is like ‘Put down those clothes, your dad looks dirty, how you can afford to buy?'”

“I’ll support domestically produced products,” many others write: “Brands that are not patriotic should get out of the country.”

 

By Wendy Huang & Manya Koetse

Spotted a mistake or want to add something? Please let us know in comments below or email us. Please note that your comment below will need to be manually approved if you’re a first-time poster here.

©2021 Whatsonweibo. All rights reserved. Do not reproduce our content without permission – you can contact us at info@whatsonweibo.com

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China Food & Drinks

Adapted to the Desert: This Yurt-Style KFC Opened in Inner Mongolia

Special KFC in Inner-Mongolia: “Is home delivery done by camelback?”

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A KFC restaurant that has opened up in Ordos Prefecture, Inner-Mongolia, is attracting online attention in China for its yurt-style building.

The KFC restaurant is located in Xiangshawan, also known as Whistling Dune Bay, a tourist area – China’s first desert-themed tourism resort – in the Kubuqi Desert.

Some web users praise the fast-food giant for “following local customs” (“入乡随俗”). Others jokingly wonder if their home delivery services are also done by camelback.

Although KFC is not China’s first fast-food restaurant, it is one of the most popular ones. Nowhere else outside of the US has KFC expanded so quickly as in China. Since the first KFC opened in Beijing in 1987, the chain had an average of 50% growth per year.

With thousands of locations across the country, KFC often adapts its restaurants’ style to the local environment. On Weibo, web users share various examples of local KFCs.

A KFC sign at a Fuzhou branch, by Weibo user @渭城朝雨玉清宸.

A KFC in Shanxi province, shared by Weibo user @sheep加水饺.

KFC in Suzhou, by Weibo user @是宜不是宣呀.

KFC in Pingyao, by Weibo user @车谦渊

KFC in Orange Isle, Hunan, by Weibo user @DzDanger_

One Weibo user (@阳山花非花) points out that KFC is not the only chain to adapt to the local environment in Ordos. Chinese fast-food chain Dicos (德克士) apparently also has a special restaurant in the area.

Besides adapting its buildings, KFC is also known to be quite localized in its product offerings. KFC China offers products such as Chinese-style porridge, Beijing chicken roll, and youtiao (deep-fried strip of dough commonly eaten for breakfast).

In 2019, KFC also made headlines in China for adding, among other things, hot and spicy skewers (麻辣串串) to its menu.

For now, the KFC yurt-style location is bound to gain more visitors who are coming to check it out. Already, various Weibo users are sharing their own pics of their KFC visit.

 

You might also like to read:

 

By Manya Koetse (@manyapan)

With contributions by Miranda Barnes

Spotted a mistake or want to add something? Please let us know in comments below or email us. First-time commenters, please be patient – we will have to manually approve your comment before it appears.

©2021 Whatsonweibo. All rights reserved. Do not reproduce our content without permission – you can contact us at info@whatsonweibo.com.

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