China Food & Drinks
“There’s a Cockroach in My Hotpot” – ‘Pengci’ Tries to Scam Haidilao Restaurant
Two hotpot cockroaches in one day, but the real cockroach didn’t get away.
A man in Shenzhen has been arrested after trying to pull a scam in Haidilao hotpot restaurants twice in one day.
The man, Mr Cai (蔡), visited two different locations of China’s Haidilao chain of hotpot restaurants within twenty-four hours, and both times he managed to ‘discover’ a cockroach in his hotpot.
Cai complained to the staff about the roach in his food. According to Sohu.com, in order to keep the peace, both Haidilao stores compensated their unhappy guest; they gave him a free meal and 1000 yuan ($156) and 800 yuan ($124) respectively.
When the restaurants later inspected their security camera footage, they suspected they had been scammed and reported the incident to the police. Further investigation of the security videos revealed that the man actually held the cockroach in his hand, behind his phone, and dropped it on the table, after which he put it in the hotpot together with the vegetables.
When the man scooped the insect out of the hotpot, he immediately called the waiter to show the cockroach in his food.
After being exposed as a ‘pengci‘ (碰瓷), a scammer focused on pretending to a victim in order to get compensation, Cai was detained by the local police.
A similar incident occurred in 2018, when a man named Guo (郭) dropped a dead rat in the hotpot at a Haidilao restaurant, and then demanded a compensation of 5 million yuan ($780,000). That incident also went viral on Chinese social media at the time.
Guo was later sentenced to three years in prison for his scam, for damaging Haidilao’s reputation, and for filing a false report with regulatory authorities.
Also in 2018, a woman claimed she had found a sanitary pad in her Haidilao hotpot. This incident later also turned out to be a scam – the woman had placed the item there herself.
Haidilao is one of China’s most famous hotpot brands, and its restaurants have been in business for over 25 years. The restaurant is known for its good service, quality, and cleanliness.
On Weibo, the Haidilao ‘cockroach incident’ is attracting a lot of attention today, with one hashtag page regarding the issue receiving over 230 million views (#男子在海底捞自导自演吃出蟑螂#).
Although scams such as these are not uncommon, many people are surprised that someone would still attempt to fraud Haidilao in this way in 2021, when there are cameras set up everywhere in the restaurant.
Haidilao’s surveillance cameras have become a topic of discussion on social media before. The restaurant’s alleged reason for putting up so many cameras is in order to take better care of their customers, to monitor employee service standards, and to rely on their security footage when personal belongings go missing. The cameras also register the entire hotpot dining process; if something comes up in the hotpot that is not supposed to be there, the cameras will have captured how it ended up there.
“In this case, it’s good that there are so many security cameras,” one commenter writes.
Many others scold Cai for trying to scam Haidilao like this: “They should really make him eat cockroaches.”
– By Manya Koetse (@manyapan)
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China Brands & Marketing
The Price is Not Right: Corn Controversy Takes over Chinese Social Media
It’s corn! The “6 yuan corn” debate just keeps going.
Recently there have been fierce discussions on Chinese social media about the price of corn after e-commerce platform Oriental Selection (东方甄选) started selling ears of corn for 6 yuan ($0.80) per piece.
The controversy caught the public’s attention when the famous Kuaishou livestreamer Simba (辛巴, real name Xin Youzhi), who has labeled himself as a ‘farmer’s son,’ criticized Oriental Selection for their corn prices.
Founded in 2021, Oriental Selection is an agricultural products e-commerce platform under New Oriental Online. In its company mission statement, Oriental Selection says its intention is to “help farmers” by providing the channels to sell their high-quality agricultural goods to online consumers.
Simba suggested that Oriental Selection was being deceitful by promising to help farmers while selling their corn for a relatively high price. According to Simba, they were just scamming ordinary people by selling an ear of corn that is worth 0.70 yuan ($0.10) for 6 yuan ($0.80), and also not really helping the farmers while taking 40% of their profits.
‘Sales king’ Xin Youzhi, aka Simba, was the one who started the current corn controversy.
During one of the following livestreams, Oriental Selection’s host Dong Yuhui (董宇辉) – who also happens to be a farmer’s son – responded to the remarks and said there was a valid reason for their corn to be priced “on the high side.” Simba was talking about corn in general, including the kind being fed to animals, while this is high-quality corn that is already worth 2 yuan ($0.30) the moment it is harvested.
Despite the explanation, the issue only triggered more discussions on the right price for corn and about the fuzzy structure of the agricultural e-commerce livestreaming business.
Is it really too expensive to sell corn for 6 yuan via livestreaming?
The corn supplier, the Chinese ‘Northeast Peasant Madame’ brand (东北农嫂), is actually selling their own product for 3.6 yuan ($0.50) – is that an honest price? What amount of that price actually goes to the farmers themselves?
‘Northeast Peasant Madame’ brand (东北农嫂).
One person responding to this issue via her Tiktok channel is the young farmer Liu Meina (刘美娜), who explained that Simba’s suggested “0.70 yuan per corn” was simply unrealistic, saying since it does not take the entire production process into account, including maintenance, packaging, transportation, and delivery.
Another factor mentioned by netizens is the entertainment value added to e-commerce by livestreaming channels. Earlier this year, Oriental Selection’s host Dong Yuhui and his colleagues became an online hit for adding an educational component to their livestreaming sessions.
These hosts were actually previously teachers at New Oriental. Facing a crackdown on China’s after-school tutoring, the company ventured into different business industries and let these former teachers go online to sell anything from peaches to shrimp via livestreaming, teaching some English while doing so (read more here). So this additional value of livestream hosts entertaining and educating their viewers should also be taken into account when debating the price of corn. Some call it “Dong Yuhui Premium” (“董宇辉溢价”).
Dong Yuhui (董宇辉) is one of the livestreamers that have turned New Oriental’s e-commerce into a viral hit.
In light of all the online discussions and controversy, netizens discovered that Oriental Selection is currently no longer selling corn (#东方甄选回应下架玉米#), which also became a trending topic on Weibo on September 29.
But the corn controversy does not end here. On September 28, Chinese netizens discovered that corn by the ‘Northeast Peasant Madame’ brand (东北农嫂) was being sold for no less than 8.5 yuan ($1.2) at the Pangdonglai supermarket chain (胖东来), going well beyond the price of Oriental Selection.
Trying to avoid a marketing crisis, the Pangdonglai chain quickly recalled its corn, stating there had been an issue with the supply price that led to its final store price becoming too high. That topic received over 160 million views on Weibo on Friday (#胖东来召回8.5元玉米#).
Behind all these online discussions are consumer frustrations about an untransparent market where the field of agricultural products has become more crowded and with more people taking a share, including retailers, e-commerce platforms, and livestreaming apps. Moreover, they often say they are “helping farmers” while they are actually just making money themselves.
One Weibo user commented: “Currently, ‘helping farmers’ is completely different from the original intention of ‘helping farmers.’ Right now, it’s not about helping farmers anymore, but about helping the companies who have made agricultural products their business.”
“I bought a corn at a street shop today for 4 yuan ($0.55),” one Weibo blogger wrote: “It was big, sweet, and juicy, the quality was good and it was tasty – and people are still making money off of it. So yes, 6 yuan for a corn is certainly too expensive.”
By Manya Koetse
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China Brands & Marketing
Young Chinese Woman Dies at Haidilao Hotpot Restaurant
The woman allegedly choked while having beef tripe.
On September 8, a woman from Putian in Fujian Province unexpectedly passed away while having hotpot at a Haidilao restaurant in a local mall.
The incident went trending on Chinese social media on Thursday, with the hashtags “Woman Suddenly Passes Away While Having Haidilao Hotpot” (#女孩海底捞吃火锅意外身亡#) and “Haidilao Responds to Female Customer Passing Away During Dinner” (#海底捞回应女顾客就餐时身亡#) receiving 50 million and 300 million views respectively.
According to various Chinese news reports, the 21-year-old woman had just finished eating beef tripe, the edible lining from the cow stomach, and drank some water after which she suddenly became unwell.
Footage circulating on Chinese social media shows how restaurant staff gave first aid to the woman by performing the Heimlich maneuver while emergency workers were underway.
Although it is rumored the young woman choked on the tripe, this has not yet been confirmed as an investigation into the cause of death is ongoing. The Haidilao restaurant where the incident happened is currently closed, and Haidilao responded that they are deeply saddened and will do all they can to fully cooperate with the police to investigate the case.
Haidilao (海底捞) is one of China’s most popular restaurant chains serving authentic Sichuan hotpot, a dining style where fresh meat and vegetables are dipped in simmering broth. Besides its tasty hotpot and wide selection of ingredients and drinks, Haidilao is known for its high-quality service. The staff is thoroughly trained in providing the best customer service, and Haidilao has introduced new concepts throughout the years to enhance the customer experience.
Haidilao is a very reputable company and is known to respond quickly to avert social media crises (example here and here).
As the story goes trending, many Chinese netizens point out the choking hazard of beef tripe. One lung doctor (@呼吸科大夫胡洋) also responded to the incident, suggesting that the Heimlich maneuver might not have been life-saving in this case since beef tripe is long and soft and could block the respiratory tract if the Heimlich maneuver is performed while the person is standing up, since it could potentially cause the tripe to go deeper instead of being pushed out.
The doctor recommends in these kind of emergency situations that if possible, for a chance of survival, the person could then be placed into an upside down, upper body down position for the Heimlich maneuver.
Other doctors on Weibo also use this moment to provide more information about how to perform the Heimlich maneuver.
Many online commenters think Haidilao is not necessarily to blame for what happened. “Judging from the video, the staff was quick and correct in their response. As for why the woman could not have been rescued, we’ll have to wait for the final reports.”
By Manya Koetse
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