China Food & Drinks
These Chinese School Are Awarding Excellent Students with Pork Meat Gifts
Awarding excellent students with raw meat or even fresh fish seems to be a new trend in Chinese schools.
First published
A remarkable award ceremony at a middle school in Fuyang, Anhui province, has attracted the attention of Chinese netizens this week for the meat gifts the school offered to its outstanding students.
The award ceremony was held on January 26 at the Anhui Fuyang No. 1 Middle School. The five best students of every class were each rewarded with 2,5 kilogram (5.5 pounds) of pork meat.
At the end of the ceremony, a total of 600 students took home a staggering 1500 kilogram (3306 pounds) of pork meat in total.
Chinese media outlets Pear Video and We Video posted video reports of the noteworthy event on their channels (link and link) on January 28.
Although the initiative of this particular school came as a surprise to many netizens, more schools across China are introducing these kinds of food gifts to their students lately.
“Nowadays, every household has enough stationery. So we came up with the idea to award our students with pork meat instead.”
The director of the Anhui school, Mister Sun (孙), told reporters: “In the past, the school always awarded its best students with pencils and notebooks. But nowadays, every household has enough stationery. So we came up with the idea to award our students with pork meat instead.”
The pork meat, gifted in a bag with a pig on it, was given just in time for the upcoming Chinese Spring Festival, which celebrates the start of the Year of the Pig this year.
Sun further added: “The students’ hard work is rewarded with something they can take home and share with their family members and other people they love. In this way, they can also experience the gratefulness of others.”
The Fuyang middle school is not the first school that awards its students by offering them fresh meat products. Recently, several stories of Chinese schools awarding their students with meat gifts made their rounds on Chinese social media.
A primary school in Liuzhou, in a mountainous and impoverished area of Guangxi province, received the praise of many netizens when they awarded their 71 most outstanding students with 1,5 kilogram of unwrapped pork meat on a string. It is the second year in a row that the school chose to present its students with a meat gift.
Primary school kids in Liuzhou, Guangxi, showing their meat gifts for excellent performance (image via Chinanews.)
At another school in Dongguan, Guangdong province, the 90 most outstanding students were each rewarded with a fresh fish earlier this month. The fish were caught from the Humen Wharton School’s own pond, The Paper reports.
In a recent interview, director Wu (吴) of the Dongguan Humen Wharton School told The Paper that the fish are usually fed with the leftovers from the school canteen. By rewarding the students with these fish, Wu said, the school not only hopes to make the pupils happy, but also hopes to increase their awareness on the ecological environment.
“This is the reality. When you work hard, you’ll have meat to eat.”
Last year, a school in Fujian’s Nan’an awarded 30 of its highest-scoring students with a pork leg, something that also attracted the attention online at the time. More schools, including one in Shanwei, then followed their example.
On Weibo, various hashtags relating to the new ‘trend’ are making their rounds. “Middle School Awards Its Students with 1500 Kilogram of Pork Meat” (#中学用3000斤猪肉表彰学生#) received over 5.5 million views this week. “School in Mountainous Area Awards Students with Pork at the End of the Year” (#山区小学期末发猪肉奖状#) had over 3 million views on Weibo.
Chinese netizens applaud the schools for giving these food products to reward students, mainly seeing it as a way to boost the children’s confidence.
“This is great!” one commenter wrote: “The students can really experience how it feels to earn something and what it feels like to contribute. And at the same time, they can share and enjoy their achievements with their family.”
A pork leg and an award (via Chinanews).
“What a great award,” others say: “They’ll feel so proud to bring this back home.”
“This is the reality. When you work hard, you’ll have meat to eat. Why weren’t there such good schools around when I was a kid?”, a Weibo user says.
It is a tradition in China to hold an award ceremony at the end of the semester. During the ceremony, that is attended by the school’s students, teachers, and sometimes (grand)parents, the best students are praised for their accomplishments. The purpose of the award ceremony and the public praise is to let the excellent students set an example for their fellow classmates, and to motivate the students.
But not everyone is equally positive about the initiative. “The intention is good, but how attractive is it for a child to receive a pork leg nowadays?” one man from Guangdong wonders: “Isn’t it more and more uncommon for people to perceive meat as something that’s rare to eat?”
“It’s not about the meat itself,” others argue: “It’s about bringing home something and making them feel accomplished.”
Among the few voices criticizing the idea, there are also those who advocate vegetarianism and think it would be more valuable to teach children the value of living creatures rather than to give them pork.
Others argue that the pork meat gift is not ‘halal.’
But the vast majority of commenters still praise the initiative, saying it is honest, nutritious, and lets the whole family benefit from their child’s accomplishments. For some, the idea is simple and straightforward: “Those who study hard get to eat meat.”
By Gabi Verberg and Manya Koetse
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China Food & Drinks
Post-Covid19 Outbreak Reopening: Haidilao Hotpot Dinners Just Got Pricier
“My wages have gone down, Haidilao’s prices have gone up,” – netizens criticize Haidilao’s price surge after its reopening.
First published
Huddling around the simmering hotpot was perhaps one of the last things on people’s minds during the coronavirus outbreak, but now that malls and restaurants are gradually getting back to business in China, the hotpot has been put back on the table – although not exactly the same as before.
Since closing its doors in late January, Haidilao, China’s most popular hotpot chain, is one of the restaurants reopening after the coronavirus outbreak. By mid March, it had reopened 85 locations in 15 cities across China, Caixin Global reports. Earlier this week, the chain also opened its doors again in Beijing.
Different from the pre-COVID-19 days, Haidilao restaurants now have fewer seats and there is an increased distance between dining tables.
Each table now can have no more than three guests and all tables have a distance of minimally one meter in between them. Customers also need to use hand sanitizer and have their body temperature checked before entering the restaurant.
Due to the restaurant’s limited tables and increased labor costs, its menu prices have gone up. Haidilao’s quiet price increase became a trending topic on Weibo this week under the hashtag “Haidilao’s Prices Rise Approximately 6% After Reopening” (#海底捞复工后涨价约6%#). One news post about the topic received around 224,000 likes and over 12,000 comments.
“It wasn’t cheap [to eat here] to begin with,” some commenters complain: “Now it’s even more expensive.” The restaurant’s exact price surge differs per region.
Haidilao, which opened its first restaurant over 25 years ago, is the dominant hotpot chain in mainland China. By late 2019, the chain had 768 locations in China.
The restaurant is known for its Sichuan hotpot with an innovative strategy: high-service, high-tech, and high-quality. The restaurant is so popular that customers often wait in line for one or two hours in order to get a table.
Despite people’s general appreciation of Haidilao, most netizens argue that the chain’s price surge is a bad move, mentioning that due to the coronavirus crisis, “many people have lost their jobs,” and that it is unfortunate that “food prices are rising, while we don’t get our wages.”
“My wages have gone down, Haidilao’s prices have gone up. I just wanna cry,” some commenters say.
Many Weibo users mention that Haidilao is a big company that already had relatively high prices, saying a price increase in these times is unfair to customers.
“I could tolerate it if my wages would also go up,” some write.
An online poll held by news outlet Sina asked Weibo users if they could accept Haidilao’s 6% price increase. Among the 122,000 respondents, 16,000 answered they were okay with it, while an absolute majority of 77,000 said they could not accept the surge.*
“They have the right to raise their prices, we have the freedom to stop eating there,” some write: “I won’t go there anymore.”
For more COVID-19 related articles, please click here.
By Manya Koetse (@manyapan)
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*(other replies to choose from included “it has nothing to do with me” or “other answer”),
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China Food & Drinks
China’s Best Fast-Food Restaurants: These Are the 11 Most Popular Chains in the PRC
These are China’s most popular fast-food chains and the most important trends in the industry.
Fast food has been trending on Chinese social media this week after the China Cuisine Association (综合自中国烹饪协会, CCA) issued a new ‘best brands’ report during its 23rd China Fast Fast-Food Convention.
The report by the CCA found two major trends within China’s fast-food industry.
Firstly, fast-food brands, in general, are becoming more and more popular within mainland China. The industry has seen rapid growth over the past decade, with the first half of this year already seeing a 9.4% increase compared to last year.
In the period from January to August of 2019 alone, China’s restaurant industry had a total sales revenue of 2.8 trillion yuan (355 billion US dollars) – making it one of the country’s fastest-growing industries according to Sina Finance.
Second, Chinese-style fast food brands are rising in popularity. Although KFC, McDonald’s, and Burger King still dominate the top three chart, Chinese players such as Laoxiangji (老乡鸡), Dicos (德克士), and Real Kungfu (真功夫) are becoming favorite fast-food restaurants among Chinese consumers.
On Weibo, some commenters suggest that it is inevitable for foreign players to still rule the top lists since they were the first fast-food chains to arrive in China. China’s own homegrown brands followed later and needed more time to grow, but, they predict, will only become more popular in the years to come.
Fast-food first arrived in China in the 1980s, with Kentucky Fried Chicken launching in the PRC in 1987 and McDonald’s following in 1990. The very first fast-food restaurant in China was actually not KFC, but ‘Yili’s Fast Food Shop’ (义利快餐厅), a brand established in 1906 by Scottish businessman James Neil and taken over by Chinese managers in the 1940s.
So what currently are China’s most popular fast-food chains? The list as issued by the CCA actually contains the 70 strongest fast-food companies of China.
For the scope of this article, we highlight the top-ranking 11 fast-food companies of China for you, starting with number one.
#1: Kentucky Fried Chicken (肯德基)
Kentucky Fried Chicken (KFC) is the major brand by Yum China (百胜中国), China’s leading restaurant company that spun off from the American Yum! Brands in 2016. Yum China has the exclusive right to operate KFC, Pizza Hut, and Taco Bell in China, and also owns the Little Sleep hotpot concept. The KFC official Weibo account almost has 2.5 million fans.
People outside of China are sometimes surprised to find that KFC is so hugely popular in the mainland. Its success story goes back to 1987, when the restaurant opened its first doors near Tiananmen Square in Beijing. Within a decade, KFC already had 100 different restaurants in China.
The question of how an American fast-food chain succeeded in becoming the number one in China, outnumbering McDonald’s, is at the center of the book KFC in China: Secret Recipe for Success. Some reasons that contribute to KFC’s success in China is the popularity of chicken in China, the chain’s management system, and the restaurant’s adaptation to local taste.
#2: McDonald’s (麦当劳)
Twenty-nine years ago, McDonald’s opened China’s first restaurant in Shenzhen under the name ‘Màidāngláo’ (麦当劳), a Chinese rendering of the name.
Since 2017, the restaurant’s official name change to ‘Jīn Gǒngmén’ (金拱门), literally meaning ‘Golden Arches’, made headlines both in- and outside China. The name as displayed on the restaurants, however, has always remained the same; ‘Golden Arches’ is just the formal Chinese name of the mother company.
Despite its rocky journey in China – McDonald’s has always faced strong competition within the Chinese fast food market and had to deal with a 2014 food scandal – the American fast-food chain is still popular among Chinese, with many sharing fond memories of their first McDonald’s experience.
The Weibo account now has 1,1 million fans.
The chain still has more room for growth in the PRC, and is looking at new ways to franchise on the mainland. McDonald’s is also always adapting to local tastes. The Chinese menu offers products such as Cola Chicken wings or big chicken cutlet rice bowls.
#3: Burger King (汉堡王)
Compared to KFC or McDonald’s, Burger King is somewhat of a newcomer to the Chinese market, but its growth is also rapid: the first restaurant in China opened in 2005, and its 1000th already opened in 2018.
China’s fast-growing middle class has helped the American brand to flourish on the mainland, as did McDonald’s former president of greater China, Peter Tan, who became Burger King’s senior vice president.
Burger King has a wide and strong social media presence in China, with various official Weibo accounts actively promoting Burger King in various cities. The accounts have a personal approach and often post jokes and funny videos.
#4: Home Original Chicken / Laoxiangji (老乡鸡)
Home Original Chicken currently is the most popular Chinese-style fast-food chain in the PRC. To celebrate this fact, various restaurants around the country held some promotional events this week, even giving out lunch for free in some of its 800+ locations across the country. The promotion went trending on Weibo, with the hashtag ‘Laoxiangji invited the whole country for dinner’ (#老乡鸡宴请全国#) getting 280 million views.
The short history of the restaurant goes back to 2003 when chicken breeder Shu Congxuan opened the first location in Hefei, Anhui province. The chain’s menu items look completely different from the top 3 in this list; ‘Laoxiangji’ serves some classic pork meatballs, meatballs wrapped in fried gluten, hot and sour fish, or steamed eggplant with chili and sour sauce.
A combi meal as promoted by Laoxiangji.
The ‘Laoxiangji’ Weibo account now has over 360,300 followers.
#5: Dicos (德克士)
Dicos, founded in 1994, is one of the biggest Chinese-style fast-food chains in the PRC. It was founded in Chengdu and serves fried chicken and different fried chicken rice bowls, among other things. It already opened its 2000th store in 2013.
Tianjin Ding Qiao Food Service owns Dicos. In a way, you could say Dicos is one of KFC’s biggest competitors in the PRC as it is also famous for its fried chicken buckets.
The restaurant’s Weibo account has over 727,000 fans. Besides promoting fried chicken dishes, the account also regularly promotes the Dicos brands’ various sweet desserts.
#6: Real Kungfu (真功夫)
Real Kungfu is probably the fast-food restaurant with the coolest logo – which looks like an image of Bruce Lee- and brand name here.
The restaurant is headquartered in Guangzhou and opened its first restaurant in 1990. The restaurant serves various meal sets at very reasonable prices, usually including a rice bowl, soup, boiled lettuce, and a meat main dish.
Photo of Zhen Kungfu order by Weibo user.
Weibo account @Zhengongfu has more than 188,000 followers. The account often posts about movies or series, with the chain associating itself with Chinese popular culture.
#7: Country Style Cooking (乡村基)
Country Style Cooking (Xiāngcūnjī, 乡村基) is originally a Chongqing restaurant that opened its first restaurant in 1996 under the name ‘Country Style Chicken’ (乡村鸡). It now has over 600 restaurants throughout China.
The restaurant’s name is literally also its theme: providing real ‘home-style’ cooking from the country to its customers. It serves some classic stir-fry dishes such as the Kung Pao Chicken (宫保鸡丁).
The brand is still relatively small on Chinese social media, having some 39000 fans on its Weibo account.
#8: Ajisen Ramen (味干拉面)
Ajisen Ramen is the first Japanese chain in this list, which focuses on Japanese ramen noodle soup dishes. It operates more than 700 noodle restaurants in Hong Kong and mainland China, but also has restaurants in other countries across the world.
Its history goes all the way back to 1968, but its franchise endeavors started later.
The chain has no presence on Weibo.
#9: Yonghe King (永和大王)
Yonghe King is another Chinese-style fast-food chain that, like Ajisen, also focuses on noodles. Its first restaurant was opened in 1995 in Shanghai.
The brand is not fully Chinese anymore, as it merged with Jollibee Foods Corporation (JFC), the biggest fast-food company in the Philippines, in 2004. Since 2016, Jollibee is 100% owner of Yonghe King.
Yonghe King’s menu is diverse, as it offers various breakfast items, meal sets with noodles or rice, and desserts. It promotes its breakfast as the perfect start of the day for busy people who have to get to work early and have no time to prepare a meal.
With almost 409,000 fans on Weibo, Yonghe King is pretty popular on Chinese social media.
#10: Yoshinoya (吉野家)
Yoshinoya is the second Japanese chain in this list and it is the oldest brand, going back all the way to 1899.
Although Yoshinoya is a ‘fast food’ chain because, some of the items on its menu are not as fast to eat. The restaurant is known for its beef bowls, but how about a one-person hotpot set?
Hop Hing Group, based in Hong Kong, is the licensed operator of Yoshinoya in Hong Kong and Mainland China. The restaurant has recently become a target of violence during the Hong Kong Protests, as it was labeled as being a Beijing supporter.
#11: Mr. Lee California Beef Noodle King (李先生加州牛肉面大王)
The Beijing brand Mr. Lee is a popular fast-food chain in mainland China that specializes in beef noodle soup. Its first store was opened in 1988.
The ‘California’ part in its time comes from the Californian Chinese-American businessman Li Beiqi (李北祺) who started the company – hence the restaurant’s name (Mr. ‘Li’ in pinyin).
Besides the beef noodle soup, the restaurant also offers rice meals, dumplings, sweets, evening snacks and more. The Mr. Lee’s Weibo account has over 55000 fans.
By Manya Koetse
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Spark Li
January 31, 2019 at 2:50 pm
I’d say that this is more for joke… Apparently, Dongguan news is about a kind of bootcamp… Anyhow, have fun for the CNY!
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