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TikTok’s In-Video Search Function (And How to Activate It)

TikTok shows a glimpse of what in-video search is going to look like in the future.

Manya Koetse

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What is TikTok’s new in-video search function and how to activate it?

Twitter’s most awesome WeChat guru Matthew Brennan recently posted about an “in-video search function” launched in the Chinese social video app TikTok (抖音). (Click here to read about the difference between the Chinese and overseas version of TikTok).

As shown in a video posted by Brennan, the function allows TikTok users to select the face or clothes of a person appearing in a short video to search for other videos or images containing the same person or clothes.

The ‘vision search’ is a powerful new function within the super popular app.

The idea is that it becomes easier than ever for Tiktok users to find (and buy!) a piece of clothing, that perfect handbag, or even a snack featured in a video.

It also helps users to quickly find other videos in which an online celebrity appears. The function ultimately is an additional feature that keeps users scrolling and shopping within the app – increasing app traffic – as long as possible.

On September 16, Chinese media reported about the function as a “powerful” new tool that greatly strengthens the functionality of the popular short video app.

The function might not immediately seem completely new to Chinese app users; like Google Image Search, Baidu and Taobao also have similar functions (百度识图, 淘宝识图).

On e-commerce platform Taobao, for example, you can take a photo of an item you want (e.g. a certain snack as in example below) and Taobao will try to find the exact same product and list the online stores where you can buy it.

But TikTok’s in-video search function is on a whole new level; it does not require users to scan or upload a photo at all. It gives an indication of what visual search will be like in the future.

Whatever video comes by in your TikTok stream, you only need to click the “search” function (识图), select the part of the video you want to search for (you can drag the square from area to area), and TikTok will find the product or face you’re looking for – as long as there are comparable products/faces (it does so very fast).

Very much like Taobao, TikTok will recommend various (in-app) online stores where the product can be purchased.

Want to try out the function? For now, it only works in the Chinese version of the app and is still in the ‘testing phase’ and does not work with all videos.

Make sure you have an updated version of TikTok.

1. Go to “me” (我) page within TikTok
2. Tick the three lines in the top right corner
3. Go to the last option in the sidebar menu titled “lab” (实验室)
4. Activate the function (image below).

So now if you spot a dress you like and would like to buy, press the ‘search’ button on the right of a video, select the dress, and TikTok becomes like your personal shopping assistant looking for similar dresses for you.

Tiktok makes shopping supereasy.

This really makes online shopping more addictive than ever, and also makes it more difficult for people in online videos to hide where they bought their clothing, or what other videos they are in.

Read more about Tiktok here.
Read more about Chinese apps here.

By Manya Koetse

Spotted a mistake or want to add something? Please let us know in comments below or email us.

©2019 Whatsonweibo. All rights reserved. Do not reproduce our content without permission – you can contact us at info@whatsonweibo.com

Manya Koetse is the founder and editor-in-chief of whatsonweibo.com. She is a writer, public speaker, and researcher (Sinologist, MPhil) on social trends, digital developments, and new media in an ever-changing China, with a focus on Chinese society, pop culture, and gender issues. She shares her love for hotpot on hotpotambassador.com. Contact at manya@whatsonweibo.com, or follow on Twitter.

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  1. Avatar

    Ed Sander

    September 27, 2019 at 4:19 pm

    To avoid confusion, wouldn’t it be better to simply refer to the Chinese version as Douyin, mentioning that it is the Chinese version of Tik Tok?

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China Digital

Discussions on Didi After $1.2 Billion Fine for User-Data Violations

“Don’t even worry about rectifying, just go away,” some commenters wrote about Didi after learning the car-hailing company illegally and excessively collected user data.

Manya Koetse

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One of the topics trending on Chinese social media this week is Chinese ride-hailing giant Didi and the precarious situation the company is in. Online discussions are ongoing after the Cyberspace Administration of China (CAC) imposed a fine of 8.026 billion yuan [US$1.19 billion] on Didi Global on July 21 due to its alleged violation of at least three major laws, namely China’s Network Security Law, Data Security Law, and the Personal Information Protection Law.

Didi CEO Cheng Wei and President Liu Qing also each received a fine of one million yuan (US$148,000) personally as they were held responsible for the company’s violations.

Beijing launched a cybersecurity investigation into Didi on July 2nd of 2021, just days after the company’s June 30 US$4.4 billion initial public offering in New York. The investigation was launched “to protect national security and the public interest,” and also came at a time when Didi reportedly went against the CAC by pressing ahead with its New York stock listing despite allegedly being urged to wait until a cybersecurity review of its data practices was conducted. Shortly after, the CAC ordered domestic app stores to remove all of Didi’s services.

Now that the investigation into Didi is completed, the CAC states that there is conclusive evidence that Didi committed 16 law violations including illegally obtaining information from users’ smartphones – such as collecting information from users’ clipboards and photo albums – and “excessively” collecting personal data, including facial recognition and information relating to age, occupation, home/work addresses, and family relations (also see Zichen Wang’s write-up on this here).

Didi Chuxing, China’s biggest taxi-hailing service, has over 550 million users and 31 million drivers. Besides taxi-hailing, Didi also offers other app-based transportation services, such as private car-hailing and social ride-sharing.

It is not the first time for the company to be in hot water. In 2018, the murders of two young women by Didi drivers caused national outrage and sparked concerns over customers’ safety when hailing a car through the Didi company.

On Weibo, various hashtags relating to Didi went trending over the past week, such as “Didi fined 8.026 billion yuan” (#滴滴被处80.26亿元罚款#), “Didi excessively collected 107 million pieces of passengers’ facial recognition information” (#滴滴过度收集1.07亿条乘客人脸识别信息#), and “Cyberspace Administration of China imposes administrative penalty on Didi” (#网信办对滴滴作出行政处罚#).

Some Weibo users wonder why Didi is just receiving a fine rather than being immediately shut down over the serious violations they committed. “You still not shutting them down?” was a popular recurring comment. Although rumors surfaced over Didi’s car-sharing business going bankrupt, some expert bloggers claimed the company still would have enough financial power to go on after paying the fine.

The CAC has not provided details about the exact nature of the previously reported government’s “national security concerns” regarding Didi, but on Weibo, some netizens share their ideas on the matter: “Didi has a lot of people’s data. Just by hailing a car, they determine your cellphone number, your occupation, address, family member information, The U.S. could carry out targeted bribery or intimidation of some important people in China, as well as obtaining the geographic data Didi has, which would mean a heavy blow to China’s cyber security.” Another commenter wrote: “Didn’t they already sell this illegally obtained user information? Is it a threat to national security?”

Others worry about their own privacy, writing: “Do people still have privacy nowadays? We talk about one thing today, tomorrow we’ll be bombarded with advertisements for that very same thing.”

But others mentioned that the general consumer will keep using Didi when booking a taxi via app, simply because it’s still the major player in the market.

On Weibo, Didi responded to the administrative punishment via their official Weibo account, writing:

We sincerely thank the departments in charge for their inspection and guidance, and we thank the public for their criticism and supervision. We will draw a lesson from this, and will pay equal attention to the importance of security and development, and we will further strengthen the construction of our network security and data security, enhance the protection of personal information, effectively fulfill our social responsibility, serve all of our passengers, drivers, and partners, for the company’s safe, healthy, and sustainable development.”

“Don’t even worry about rectifying, just go away,” some commenters wrote.

Read more of our articles about Didi Chuxing here.

By Manya Koetse
With contributions by Miranda Barnes

 

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©2022 Whatsonweibo. All rights reserved. Do not reproduce our content without permission – you can contact us at info@whatsonweibo.com.

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China and Covid19

Beijing Communities Asking People to Wear Electronic Monitoring Wristband during Home Quarantine

“It’s almost like wearing electronic handcuffs. I don’t want to wear this,” one tech blogger wrote after being asked to wear a monitoring wristband during home quarantine.

Manya Koetse

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Social media posts from Beijing residents claiming that they were asked to wear electronic monitoring wristbands during home quarantine have prompted angry reactions on Weibo.

“Last week, I went on a work trip to Guangzhou and before I returned to Beijing I did the nucleic acid tests in time. I also reported my home isolation to authorities and received the antigen tests. In the middle of the night, I then received a notification from my community that they are giving me an electric bracelet to wear,” one Beijing resident writes on Weibo on July 14: “If they need to monitor my health, I’ll cooperate with temperature checks and nucleic acid tests at the door, but I cannot accept this so-called 24-hour electronic monitoring.”

Similar stories by Beijing residents returning back to the city after traveling have popped up on Chinese social media over the past few days. Tech blogger Dahongmao (@大红矛) – who has over 170,000 followers on Weibo – also shared their wristband experience, writing:

After returning to Beijing from a business trip, I reported to the community on my own initiative, and also volunteered to take the tests and stay in home isolation. Seeing that I could go out, a lady from the community called me and said that there was a new policy again and that all people in home quarantine must wear an electronic bracelet, and that it would be delivered to me that night. She explained that it is used to check the body temperature and that they could conveniently monitor body temperature data on the phone. I said that I had already strictly followed Beijing’s requirements in accordance with the anti-epidemic work. If this bracelet can connect to the internet, it definitely is also able to record my movements and it’s almost like wearing electronic handcuffs. I don’t want to wear this. If you want to know my temperature, just come to the door and check me, that’s fine, I’m also still clocking in to do antigen testing everyday. She said it’s a requirement from higher-up and that I shouldn’t make it difficult for her, I said I would not want to make it difficult for her but that she could tell those above her that I won’t wear it. If you insist that I wear it, you’ll have to come up with the documents that prove that it’s a Beijing government requirement and that this is not some unlicensed company trying to make a profit.

As more stories started surfacing about Beijing compounds asking residents to wear electronic bracelets during their home isolation, various hashtags related to the issue made their rounds on Chinese social media and photos taken by people wearing the bracelets also were posted online.

Photos of the wristband’s packaging show the electronic wristband is manufactured by Beijing Microsense Technology (北京微芯感知科技有限公司), a local Beijing company established in April of 2020 that is located in the city’s Haidian District.

These stories raised concerns online, especially because the wristband had not been announced as a policy by the city’s official health authorities.

“Resist the craziness,” one Weibo user wrote: “Our personal freedom is covertly being limited, and there’s people making a profit behind it.” “This is becoming more and more like one big prison,” one Zhejiang-based blogger wrote.

Tech blogger Dahongmao later updated their Weibo story about the bracelets, saying the community staff had come back to retrieve the electronic bracelets on Thursday afternoon because they had received “too many complaints.” News of the wristbands being recalled after too many complaints also became a hashtag on Weibo (#大量投诉质疑后社区回收电子手环#).

Chinese state media commentator Hu Xijin (@胡锡进), who is Beijing-based, also responded to the controversy, emphasizing that the bracelets had already been retrieved by community workers and that Beijing city would not force people to wear electronic wristbands during home quarantine. “I wonder if this adjustment was made due to the pressure of public opinion,” Hu wrote: “But even if it was, let us encourage this kind of respect shown in the face of public discontent and opposition.” He also made a video about the incident for his Hu Says series.

Earlier on Thursday, Hu had called some of the posts about the electronic wristbands “unfounded rumors” because people returning to Beijing from low-risk regions inside of China do not even need to isolate at home at all.

According to the official guidelines, individuals arriving (back) in Beijing must have a green health code and a negative nucleic acid test obtained within 48 hours. Only those individuals coming in from overseas must complete a 7-day centralized quarantine plus 3-day home isolation. Secondary contacts of confirmed cases will also be asked to do 7 days of home quarantine.

“Don’t say it’s just rumors,” one Weibo user wrote: “I’m wearing one [a wristband] right now. I had to, because my roommate returned from a trip.”

Blogger Dahongmao responded to Hu’s post about the wristband, saying: “Hu, if you are really concerned about this, then help to ask the relevant departments about these three questions. 1) Why doesn’t this consumer electronic product have the nationally required 3C certificate? 2) How come this anti-epidemic product doesn’t have medical device certification? 3) Without these two certificates, how did this [company] enter the purchasing list of the government for the Winter Olympics?”

As reported by Jiemian News, the same company that allegedly produced these wristbands also manufactured a smart wearable temperature measurement device called a “temperature band-aid,” which was used in the Olympic Village during the Beijing Winter Olympics.

On the late afternoon of July 14, the Beijing Municipal Health Commission responded to the online concerns about the electronic wristband, reportedly saying that home isolation is only necessary for people returning to Beijing from inside of China if they are coming from high-risk areas, and that there is no official policy in place regarding the need to wear electronic bracelets.

To read more about Covid-19 in China, check our articles here.

By Manya Koetse
With contributions by Miranda Barnes

 

Get the story behind the hashtag. Subscribe to What’s on Weibo here to receive our weekly newsletter and get access to our latest articles:

Spotted a mistake or want to add something? Please let us know in comments below or email us. First-time commenters, please be patient – we will have to manually approve your comment before it appears.

©2022 Whatsonweibo. All rights reserved. Do not reproduce our content without permission – you can contact us at info@whatsonweibo.com.

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