SubscribeLog in
Connect with us

China Arts & Entertainment

Top 10 Overview of China’s Most Popular TV Dramas of Fall 2018

The top scoring TV dramas in China of this moment – and they are almost all available with English subtitles.

Gabi Verberg

Published

on

From beautiful costume series to suspenseful war-themed productions – these are the most popular TV dramas in China of this fall, an overview by What’s on Weibo.

Note: also see our Top 30 of all-time classic Chinese TV Dramas here!

China still has one of the most booming TV drama industries in the world, with dozens of new dramas being released every month, drawing in millions of viewers through the country’s most popular online video streaming platforms.

We’ve compiled a top ten of the most popular Chinese TV dramas of this fall, based on the current popular charts of the leading websites in Chinese online video, including Tencent Video, iQiyi, Sohu, Youku, LeTV, 360kan, Sogou Video, along with Baidu’s and Weibo’s popular TV drama charts.

This fall, Chinese viewers are mostly into dramas that are themed around (historical) love stories and suspense. What is noteworthy is that the often top-rated South-Korean tv dramas are not making it to the list of top-watched series this time, and that the current top 10 series are all produced in mainland China.

Please note that this list has been compiled by combining the top-ranking lists of this moment. And we have chosen to exclude popular drama series that already made it in our previous top-ten lists, such as White Deer Plain (白鹿原), despite their ongoing popularity.

Most of these series are available for viewing online with English subtitles. If you need a VPN to circumvent any geo restrictions, we recommend either NordVPN or ExpressVPN to do so.

 

#10 All Out of Love (凉生我们可不可以不忧伤)

Mainland China
Chinese title: Liáng shēng wǒmen kěbù kěyǐ bù yōushāng 凉生,我们可不可以不忧伤
Genre: Romance
Directed by: Liu Junjie (刘俊杰)
Episodes: 70, start 17 September 2018, Hunan TV

All Out of Love is based on the novel Liang Sheng, Can We Not Be Sad by Le Xiaomi (乐小米, also known as 纪伟娜). The TV series stars, among others, Wallace Chung (钟汉良), Ray Ma (马天宇) and Sun Yi (孙怡).

The series ranked fifth in the Weibo top ten most popular TV dramas and sixth position in the Youku top 10 TV drama series. Tencent Video ranked the series with an 8.2.

Growing up in rough times and poverty, Jiang Sheng and her adopted brother Liang Sheng are inseparable. Throughout the years, their greatest happiness lies in being by each other’s side. They eventually both develop feelings for one another, but despite them not being blood-related, they ignore their feelings. One day Liang mysteriously disappears, and Jiang is unable to find him. Years later, when Jiang is married, Liang suddenly comes back, and Jiang needs to face what is perhaps the most important decision of her life.

On Weibo, the official account of the series is nearing 375,000 fans right now.

See here the complete series including Chinese subtitles. Also available on Viki (incl. English subtitles).

 

#9 Battlefield Gun King (战地枪王)

Mainland China
Chinese title: Zhàndì qiāng wáng 战地枪王
Genre: War
Directed by: Li Yin (李印)
Episodes: 40, start 30 September 2018, Tianjin TV

Battlefield Gun King is the sequel in the ‘Gun King’ series following up The King of Guns (绝地枪王). However, it’s not really necessary to see the first series in order to understand this sequel.

Battlefield Gun King is currently ranking third place in the Sohu hotlists, and fifth place on the Youku most-watched lists. On iQiyi, the series scores a 7.1.

The TV drama tells the patriotic story of a family from China’s northeast, military hero Lu Yinghao, and the Chinese Communist Party’s fighting against the Japanese aggressors. It is 1945, and Lu Yinghao returns to China from the Soviet military base to celebrate his father’s birthday. At his arrival, he discovers that the Japanese military killed his family, mostly doctors, and other medical staff, to occupy the hospital. He decides to take revenge.

On Weibo, the official TV series account has approximately 22,000 fans.

See here on iQiyi the complete series with Chinese subtitles (no English).

 

#8 Mother’s Life (娘道)

China Mainland
Chinese title: Niángdào 娘道
Genre: Drama
Directed by: Guo Jingyu (郭靖宇) and Ju Xingmao (巨兴茂)
Episodes: 76, start 5 September 2018, Beijing TV and Jiangsu TV

Mother’s Life, starring Yue Lina (岳丽娜) and Yu Yi (于毅), tells the story of a young woman in times of China’s political turmoil around 1945.

The drama series is currently ranked first in the Sohu TV top ten, ranked seventh in the Weibo’s top 10 most popular TV dramas and is amongst the most popular series on Tencent Video.

Ying Gu is a young lady from a wealthy and influential big family. In the eight years she is married to her husband Long Jizong, they have three daughters. But when their third daughter is labeled a misfortune bearer, Ying Gu and her husband Xu Zhi are forced to move. Shortly after, Xu Zhi dies, leaving the pregnant Ying Gu all alone, which causes her to marry an opium addict out of desperation. One day, her new husband sells her third daughter to provide him with drugs. By taking out her rage, Ying Gu ends up in prison, where she thinks of a plan to reunite with her children.

See here the complete series including Chinese subtitles (no English).

 

#7 Ruyi’s Royal Love in the Palace (如懿传)

China Mainland
Chinese Title: Rúyì chuán 如懿传
Genre: Historical Drama
Directed by: Wang Jun (汪俊)
Episodes: 87, 20 August 2018, Tencent Video

Ruyi’s Royal Love in the Palace is an adaption from The Story of Empress Ruyi (后宫·如懿传) written by Liu Lianzi (流潋紫). In total, the book consists of six volumes which mainly tells the follow-up story of Empress in the Palace (后宫·甄嬛传) which subsequently was also made into a drama series in both 2011 and 2017. The 2017 production did not make this selection, however, it is currently ranked the most popular TV drama on LeTV.

Ruyi’s Royal Love in the Palace starring Zhou Xun (周迅) and Wallace Huo (霍建华)  is currently ranked number one most popular series on 360kan, and number six on Baidu’s most popular drama list.

This fictional historical drama chronicles the marriage of Emperor Qianlong and his childhood friend and lover Ruyi. As Ruyi is a descendant of the Ulanara clan, she is only granted the position of consort. With the Empress Dowager as her sworn enemy, and dealing with the other consorts’ jealousy of her relationship with Qianlong, Ruyi faces many hardships in the palace. However, she is determined to become Empress Dowager of the Middle Kingdom.

With more than a million followers on the drama’s official Weibo account, it is one of the more popular TV series on social media in this list.

See here the complete series including Chinese and English subtitles, or watch on Viki.

 

#6 Martial Universe (武动乾坤之英雄出少年)

China Mainland
Chinese title: Wǔ dòng qiánkūn zhī yīngxióng chū shàonián 武动乾坤之英雄出少年
Genre: Fantasy, History, Martial Arts
Directed by: Zhang Li (张黎), assistant director Han Xiaojun (韩晓军)
Episodes: 40, 7 August 2018, Dragon TV

Just like Battle Through the Heaven, Martial Universe is based on a novel by author Li Hu (李虎), and was only published online.

This series starring Yang Yang (杨洋), Zhang Tianai (张天爱), Claudia Wang (Wang Likun/王丽坤), and Chun Wu (吴尊), is currently second most popular TV drama on Youku and third most popular series on Sogou Video.

This fantasy drama tells the story of Lin Dong, who, by coincidence, comes across a talisman with magical powers. After this encounter, his life will never be the same. Lin travels the world, and through his often very dangerous adventures, he gradually improves his skills as a martial artist. But will it be enough to face evil and save the world from demons taking over?

See here the complete series including English subtitles.

 

#5 Eagles and Youngster (天坑鹰猎)

China Mainland
Chinese title: Tiān kēng yīng liè 天坑鹰猎
Genre: Youth, Adventure, Suspense
Directed by: Cheng Zhichao (成志超)
Episodes: 40, 30 August 2018 on Youku, 25 September at Dragon TV

Eagles and Youngster is a coming-of-age story, adapted from the novel with the same name written by Zhang Muye (张牧野).

The series is currently ranked first in the Youku TV drama charts and ranking fourth in the Weibo’s top 10 most popular TV dramas.

With main characters played by Karry Wang (王俊凯) born in 1999, Vicky Chen (陈文淇) born in 2003, and supporting actress Jiang Yiyi (蒋依依) born in 2001, the cast of Eagles and Youngsters is the youngest amongst this list.

Eagles and Youngster revolves around city boy Zhang Baoqiang, who goes on an adventure with his two friends to find medicine to save their mentor’s life. On their way, Zhang accidentally finds an egg that hatches into a majestic white eagle. The creature ignites a series of events that put the young heroes in danger, and they begin to understand the meaning of life and deepen their understanding of the relationship between humankind and nature.

The series currently has 1,2 million fans on its official Weibo account.

See here the complete series including Chinese and English subtitles.

 

#4 Battle Through the Heavens/Fight Break Spheres (斗破苍穹)

China Mainland
Chinese title: Dòu pò cāngqióng 斗破苍穹
Genre: History, Martial Arts, Fantasy
Directed by: Yu Songguang (于宋光)
Episodes: 45, start 3 September 2018, Hunan TV

Battle Through the Heavens starring Leo Wu (吴磊), Lin Yun (林允), Baron Chen (陈楚河), Li Qin (李沁) and Xin Zhilei (辛芷蕾) is an adaption of the like-named online novel by novelist Li Hu (李虎).

The series is currently ranked second in both Baidu’s and Weibo’s top 10 most popular TV dramas and is scored a 7.8 at Tencent Video.

The story revolves around Xiao Yan, whose mother was killed when he was only nine years old. Even though he was born a genius child, he lost all of his powers. At age 15, his martial arts skills are still average until he accidentally meets You Chen. With the help of the old man, Xiao Yan makes fast advances in martial arts. When he finds out that he and his family are doomed, he decides to embark on a journey to revanche his mothers’ killer and eliminate forces of evil.

There are more than 551,000 fans following this series on its Weibo account right now.

See here the complete series including Chinese and English subtitles.

 

#3 Story of the Yanxi Palace (延禧攻略)

China Mainland
Chinese title: Yán xǐ gōnglüè 延禧攻略
Genre: Historical Drama
Directed by: Hui Yidong (惠楷栋) and Wen Deguang (温德光)
Episodes: 70, 19 July 2018, Zhejiang TV

This is the second production in our list (see: Ruyi’s Royal Love in the Palace) that revolves around emperor Qianlong, starring the very popular Wu Jinyan (吴谨言) as the main character. 

Story of the Yanxi Palace is currently holding second place on 360kan’s TV drama’s hotlist and also on iQiyi it is amongst the most popular series of this moment, getting a high score of 8.0.

According to SCMP, the high standards and meticulous research of the production team regarding highly authentic props and story lines that stick to the history are a major part of this drama’s succes.

Story of the Yanxi Palace tells the story of the young girl Wei Yingluo who enters the Forbidden City as a palace lady, aiming to find out the truth about her sisters’ death and seek justice. She develops a friendship with the empress, who helps her up the ranks in the imperial palace to become a strong court lady. But when the Empress dies, Wei Wei is facing danger from an unexpected place.

See here the complete series including Chinese and English subtitles.

 

#2 Age of Legends (橙红年代)

China Mainland
Chinese title: Chénghóng niándài 橙红年代
Genre: Drama, Crime
Directed by: Liu Xin (刘新)
Episodes: 47, start 17 September 2018, Zhejiang and Dragon TV

Age of Legends starring William Chan (陈伟霆) and Ma Sichun (马思纯) is based on the like-named novel by Xiao Qixiao (骁骑校) and is currently ranked first in the iQiyi popular drama chart and scores an 8.5 at Tencent Video.

The drama follows the life of Liu Ziguang, who returns to his hometown after working overseas for eight years. He suffers severe memory loss of this period and wants to live a happy and simple life. He unexpectedly meets Hu Rong, a young female detective, and the two fall in love. But good times don’t last long as Liu finds himself entangled in a dangerous situation. Together they go on a hunt for the truth and justice.

See here the complete series including Chinese and English subtitles.

 

#1 Ashes of Love (香蜜沉沉烬如霜)

China Mainland
Chinese title: Xiāng mì chénchén jìn rú shuāng 香蜜沉沉烬如霜
Genre: Fantasy, Drama, Romantic, Action, Suspense
Directed by: Zui Ruibin (朱锐斌)
Episodes: 63, 2 August 2018, Jiangsu TV, iQiyi, Tencent Video, and Youku.

Ashes of Love in an adapted screenplay from the like-named novel written by Dian Xian. The drama is starring two of China’s currently most popular actors Yang Zi (杨紫) and Allen (邓伦). The played each other’s lovers before, in the 2012 drama series Flowers in Fog (花非花雾非雾), leading to Allen’s breakthrough.

That the two main actors are a good match is proved by the immense popularity of these series. The drama series is currently ranked first on Sogou Video, and third at 360kan’s most popular TV dramas list. And also the users of Tencent Video show their appreciation of the series, scoring it with an 8.9.

Ashes of Love tells the story of the thousand-year romance between the flower deity called Jinmi, and the fire deity, called Xufeng. Right before Jinmi’s mother gives birth to a daughter, she finds out that her daughter will suffer a great love drama. To spare her daughter, she swallows a pill preventing her daughter from feeling romantic love. Not knowing true love, she gets involved in a relationship with Xufeng.

See here the complete series including Chinese and English subtitles.

Want to see more? Also check out our
Top 10 Chinese TV dramas of Summer 2018

By Gabi Verberg

Spotted a mistake or want to add something? Please let us know in comments below or email us.

©2018 Whatsonweibo. All rights reserved. Do not reproduce our content without permission – you can contact us at info@whatsonweibo.com.

Gabi Verberg is a Business graduate from the University of Amsterdam who has worked and studied in Shanghai and Beijing. She now lives in Amsterdam and works as a part-time translator, with a particular interest in Chinese modern culture and politics.

Continue Reading
1 Comment

1 Comment

  1. Avatar

    Jiani

    October 25, 2018 at 4:59 am

    创业时代 didn’t make the list? 😮

Leave a Reply

Your email address will not be published. Required fields are marked *

China Music

Rock ‘n’ Troll Chaos: The Controversy Surrounding Thefts at China’s Central Midi Festival

A theft scandal rocked China’s Midi Festival, which took place in Nanyang this week. Midi, however, blames online trolls for hyping the case.

Manya Koetse

Published

on

What was supposed to be celebration of music, mud, and Midi freedom turned into a controversy that captured widespread attention on Chinese social media this week, as reports of looting surfaced online. As online discussions continue, people do not agree on who is to blame for the incident and the widespread attention for it.

The city of Nanyang in Henan has been all the talk on Chinese social media over the past few days due to large amounts of personal belongings getting stolen during the Central Midi Festival (中原迷笛音乐节).

The Midi Festival, founded by the Beijing Midi School of Music, is among China’s largest and most influential rock music festivals. Midi has been around for some thirty years, with variations in themes and taking place in different locations.

The most recent edition was held in Nanyang from September 29 to October 2nd. It drew approximately 150,000 visitors who flocked to Henan to have a good time, enjoy the music, dance in the mud, and stay at the camp site throughout the multi-day festival.

The local government had hoped that hosting the festival would help promote the city and make it more popular among young people. To create a positive impression, the entire city, including a remarkable 40,000 volunteers, local authorities, hotels, and transportation companies, dedicated their efforts to ensure the success of the Midi Festival. The mayor even personally welcomed festival-goers at the train station.

 
Free-for-all Festival
 

However, it seems that some locals had different intentions. They watched the festivities from behind the fences, and then started coming in and entering the camp sites. When they found unattended tents, as the owners were enjoying the music, they started stealing items from inside.

What began as isolated incidents soon escalated. More people joined in, more items were stolen, and the thieves grew bolder, sometimes even stealing from tents while their owners were present and trying to stop them.

There’s a video circulating showing an older lady rummaging through a festivalgoer’s tent while he filmed the scene. The lady casually stated, “I’ll take your camp light, dear,” and informed him of her theft.

Even sponsors and official vendors at the festival site fell victim to theft, as people entered their areas and stole their products and merchandise to resell later. There were reports of chairs and cables being stolen – essential items for a smooth-running festival.

Although security guards and police did intervene when the looting began, they allegedly just sent the thieves away at first without apprehending them. Some festivalgoers claimed to have lost personal items valued at over 10,000 RMB ($1,388).

By now, as the incident has gained national attention via social media, the case is being thorougly researched. The local police have received a total of 73 reports and they have confirmed 65 cases of theft. Some of the thieves have been arrested, and some of the stolen items have been recovered.

 
It Started with a Rumor
 

How could the festival looting get so out of control? According to local authorities in Nanyang, the incident began when a short video platform user known as “Wuyu” (无语) posted a video on October 2nd, falsely claiming that all the tents at the festival were available for taking as the event had ended and the premises needed to be cleared.

This rumor soon widely circulated, and prompted nearby villagers to come to the site to see what they could get.

The person behind the “Wuyu” account, identified as Chen Feng (陈峰), has since been identified and was taken into custody by the police.

On October 5, the Midi Festival released a statement on Weibo, reassuring the public that the festival and the local government are working together to try their best and recover all stolen items.

Statement by Midi.

Midi also lashed out against online ‘trolls’ who were hyping up the situation at Midi to smear the festival and the city’s reputation. The festival condemned both the small group of thieves and the larger group of online trolls.

 
Provincial Prejudice
 

The controversy has generated a lot of anger, not just among visitors and the festival organization staff, but also among local Nanyang authorities who had invested considerable effort into making the festival a success.

The incident has cast a shadow over Midi. In an online poll conducted by Fengmian Redian (@封面热点), a majority of respondents indicated that they would not want to attend the festival after this happened, expressing their disappointment over the looting.

The controversy also reflects badly on Henan, where people already face provincial prejudice. Henan is often characterized as a poor and unrefined province, associated with phone scammers or people who would even steal manhole covers to sell them for scrap metal, causing dangerous situations.

The Midi Festival controversy has perpetuated these stereotypes about the people of Henan, much to the dismay of local residents who have been actively working to challenge and dispel public biases against the province.

 
Rock ‘n’ Roll Chaos
 

While many Weibo users come to Nanyang’s defense, there are also those who stress that the local authorities should have taken more steps to improve security around the festival site.

Image by Midi, reposted by @后沙月光本尊 .

Others, however, do not agree. They argue that the Midi Festival, in Woodstock style, is about chaos, rock ‘n’ roll, and freedom. They think that the festival should not be overly controlled and that people should not blame the organization or local governments for not looking after their stuff.

Festival attendees and dedicated rock music enthusiasts argue that Midi, Nanyang, and the Chinese fans and musicians turned the festival into a great success.

Photos on Xiaohongshu capturing the atmosphere at Midi in Nanyang.

They suggest that the theft incident should not be attributed to them nor reflect badly on China’s thriving music scene; it was simply the result of immoral behavior from a few individuals who failed to grasp the spirit of the event.

Meanwhile, the entire incident has not just triggered anger; it has also become a source of banter and online jokes.

Some Henan natives are not exactly helping to promote their home province. One widely-shared comment referred to the Henan bank protests, stating: “If even the money we deposit in the bank can disappear, it’s no surprise that things can go missing at a music festival.”

By Manya Koetse and Miranda Barnes

with contributions by Miranda Barnes

Get the story behind the hashtag. Subscribe to What’s on Weibo here to receive our newsletter and get access to our latest articles:

Spotted a mistake or want to add something? Please let us know in comments below or email us. First-time commenters, please be patient – we will have to manually approve your comment before it appears.

©2023 Whatsonweibo. All rights reserved. Do not reproduce our content without permission – you can contact us at info@whatsonweibo.com.

Continue Reading

China Celebs

Three Reasons Why Lipstick King’s ‘Eyebrow Pencil Gate’ Has Blown Up

From beauty guru to betrayal: why one livestream moment is shaking China’s internet.

Manya Koetse

Published

on

PREMIUM CONTENT

Li Jiaqi, also known as Austin Li the ‘Lipstick King,’ has become the focus of intense media attention in China over the past days.

The controversy began when the popular beauty influencer responded with apparent annoyance to a viewer’s comment about the high price of an eyebrow pencil. As a result, his fans began unfollowing him, netizens started scolding him, Chinese state criticized him, and the memes started flooding in.

Li Jiaqi’s tearful apology did not fix anything.

We reported about the incident here shortly after it went trending, and you can see the translated video of the moment here:

The incident may seem minor at first glance. Li was merely promoting Florasis brand (花西子) eyebrow pencils, and some viewers expressed their opinion that the pencils, priced at 79 yuan ($11), had become more expensive.

In response, Li displayed irritation, questioning, “Expensive how?” He went on to suggest that viewers should also reflect on their own efforts and whether they were working hard enough to get a salary increase.

But there is more to this incident than just an $11 pencil and an unsympathetic response.

 

#1 The King Who Forgot the People Who Crowned Him

 

The initial reaction of netizens to Li Jiaqi’s remarks during the September 10th livestream was characterized by a strong sense of anger and disappointment.

Although celebrities often face scrutiny when displaying signs of arrogance after their rise to fame, the position of Li Jiaqi in the wanghong (internet celebrity) scene has been especially unique. He initially worked as a beauty consultant for L’Oreal within a shopping mall before embarking on his livestreaming career through Alibaba’s Taobao platform.

In a time when consumers have access to thousands of makeup products across various price ranges, Li Jiaqi established himself as a trusted cosmetics expert. People relied on his expertise to recommend the right products at the right prices, and his practice of personally applying and showcasing various lipstick colors made him all the more popular. He soon garnered millions of online fans who started calling him the Lipstick King.

By 2018, he had already amassed a significant fortune of 10 million yuan ($1.53 million). Fast forward three years, and his wealth had ballooned to an astonishing 18.5 billion yuan ($2.5 billion).

Despite his growing wealth, Li continued to enjoy the support of his fans, who appreciated his honest assessments of products during live testing sessions. He was known for candidly informing viewers when a product wasn’t worth buying, and the story of his humble beginnings as a shop assistant played a major role in why people trusted him and wanted him to succeed.

However, his recent change in tone, where he no longer seemed considerate of viewers who might find an $11 brow pencil to be expensive, suggests that he may have lost touch with his own customer base. Some individuals perceive this shift as a form of actual “betrayal” (背叛), as if a close friend has turned their back on them.

The viral cartoon shows Li Jiaqi going from a friendly beggar to angry rat.

One cartoon shared on social media shows Li Jiaqi, with mouse ears, as he initially begs his online viewers for money. However, as he becomes more prosperous, the cartoon portrays him gradually growing arrogant and eventually scolding those who helped him rise to fame.

Many people accuse Li of being insincere, suggesting that he revealed his true colors during that short livestream moment. This is also one of the reasons why most commenters say they do not believe his tears during his apology video.

“He betrayed China’s working class,” one popular vlog suggested.

 

#2 Internet Celebrity Crossing the Lines

 

Another reason why the incident involving Li Jiaqi is causing such a storm is related to the media context in which Chinese (internet) celebrities operate and what is expected of them.

Whether you are an actor, singer, comedian, or a famous livestreamer/e-commerce influencer, Chinese celebrities and performers are seen as fulfilling an exemplary role in society, serving the people and the nation (Jeffrey & Xu 2023). This is why, as explained in the 2019 research report by Jonathan Sullivan and Séagh Kehoe, moral components play such a significant role in Chinese celebrity culture.

In today’s age of social media, the role of celebrities in society has evolved to become even more significant as they have a vast reach and profound influence that extends to countless people and industries.

Their powerful influence makes celebrities important tools for authorities to convey messages that align with their goals – and definitely not contradict them. Through the media and cultural industries, the state can exert a certain level of control within the symbolic economy in which celebrities operate, as discussed by Sullivan and Kehoe in their 2019 work (p. 242).

This control over celebrities’ actions became particularly evident in the case of Li Jiaqi in 2022, following the ‘cake tank incident’ (坦克蛋糕事件). This incident unfolded during one of his livestreams when Li Jiaqi and his co-host introduced a chocolate cake in the shape of a tank, with an assistant in the back mentioning something about the sound of shooting coming from a tank (“坦克突突”). This livestream took place on June 3rd, on the night before the 33rd anniversary of the crackdown on the Tiananmen protests.

While Li Jiaqi did not directly touch upon a politically sensitive issue with his controversial livestream, his actions were perceived as a disregard for customer loyalty and displayed an arrogance inconsistent with socialist core values. This behavior garnered criticism in a recent post by the state media outlet CCTV.

Post by CCTV condemning Li’s behavior.

Other state media outlets and official channels have joined in responding to the issue, amplifying the narrative of a conflict between the ‘common people’ and the ‘arrogant influencer.’

 

#3 Striking a Wrong Chord in Challenging Times

 

Lastly, Li Jiaqi’s controversial livestream moment also became especially big due to the specific words he said about people needing to reflect on their own work efforts if they cannot afford a $11 eyebrow pencil.

Various online discussions and some media, including CNN, are tying the backlash to young unemployment, tepid consumer spending, and the ongoing economic challenges faced by workers in China.

Since recent years, the term nèijuǎn (‘involution’, 内卷) has gained prominence when discussing the frustrations experienced by many young people in China. It serves as a concept to explain the social dynamics of China’s growing middle class who often find themselves stuck in a “rat race”; a highly competitive education and work environment, where everyone is continually intensifying their efforts to outperform one another, leading to this catch 22 situation where everyone appears to be caught in an unending cycle of exertion without substantial progress (read more here).

Weibo commenters note that, given China’s current employment situation and wage levels, hard work is not necessarily awarded with higher income. This context makes Li Jiaqi’s comments seem even more unnecessary and disconnected from the realities faced by his customers. One Shanghai surgeon responded to Li’s comments, saying that the fact that his salary has not increased over the last few year certainly is not because he is not working hard enough (#上海胸外科医生回应李佳琦言论#).

Some observers also recognize that Li, as an e-commerce professional, is, in a way, trapped in the same cycle of “inversion” where brands are continuously driving prices down to such low levels that consumers perceive it as the new normal. However, this pricing strategy may not be sustainable in the long run. (Ironically, some brands currently profiting from the controversy by promoting their own 79 yuan deals, suggesting their deal is much better than Li’s. Among them is the domestic brand Bee & Flower 蜂花, which is offering special skin care products sets for 79 yuan in light of the controversy.)

Many discussions therefore also revolve around the question of whether 79 yuan or $11 can be considered expensive for an eyebrow pencil, and opinions are divided. Some argue that people pay much more for skincare products, while others point out that if you were to weigh the actual quantity of pencil color, its price would surpass that of gold.

The incident has sparked discussions about the significance of 79 yuan in today’s times, under the hashtag “What is 79 yuan to normal people” (#79元对于普通人来说意味着什么#).

People have shared their perspectives, highlighting what this amount means in their daily lives. For some, it represents an entire day’s worth of home-cooked meals for a family. It exceeds the daily wages of certain workers, like street cleaners. Others equate it to the cost of 15 office lunches.

One netizen posts 79 yuan ($10.9) worth of groceries.

Amid all these discussions, it also becomes clear that many people are trying to live a frugal live in a time when their wages are not increasing, and that Li’s comments are just one reason to vent their frustrations about the situation they are in, In those regards, Li’s remarks really come at a wrong time, especially coming from a billionaire.

Will Li be able to continue his career after this?

Some are suggesting that it is time for Li to take some rest, speculating that Li’s behavior might stem from burn-out and mental issues. Others think that Li’s hardcore fans will remain loyal to their e-commerce idol.

For now, Li Jiaqi must tread carefully. He has already lost 1.3 million followers on his Weibo account. What’s even more challenging than regaining those one million followers is rebuilding the trust of his viewers.

Update: On September 19, the Florasis/Huaxizi brand finally apologized for its late response to the controversy, and the brand stated that the controversy provided an opportunity for them to listen to “the voice of their consumers.” Their decision to release a statement seemed fruitful: they gained 20,000 new followers in a night.

By Manya Koetse

with contributions by Miranda Barnes

Jeffreys, Elaine, and Jian Xu. 2023. “Governing China’s Celebrities.” Australian Institute of International Affairs, 18 May https://www.internationalaffairs.org.au/australianoutlook/governing-chinas-celebrities/ [12 Sep 2023].

Sullivan, Jonathan, and Séagh Kehoe. 2019. “Truth, Good and Beauty: The Politics of Celebrity in China.” The China Quarterly 237 (March): 241–256.

Spotted a mistake or want to add something? Please let us know in comments below or email us. First-time commenters, please be patient – we will have to manually approve your comment before it appears.

©2023 Whatsonweibo. All rights reserved. Do not reproduce our content without permission – you can contact us at info@whatsonweibo.com.

Continue Reading

Subscribe to our newsletter

Stay updated on what’s trending in China & get the story behind the hashtag

Sign up here to become a premium member of What’s on Weibo today and gain access to all of our latest and premium content, as well as receive our exclusive Weibo Watch newsletter. If you prefer to only receive our free newsletter with an overview of the latest articles, you can subscribe for free here.

Get in touch

Would you like to become a contributor, or do you have any tips or suggestions for us? Get in touch with us here.

Popular Reads