Top Weibo Accounts of 2018: Most Popular Celebrities on Sina Weibo | What's on Weibo Top Weibo Accounts of 2018: Most Popular Celebrities on Sina Weibo
Connect with us

China Arts & Entertainment

Top Weibo Accounts of 2018: Most Popular Celebrities on Sina Weibo

Top Weibo Celebs: these are the most popular Weibo accounts of 2018.

Published

:

They are the celebrities with the most followers on social media in the world, yet some of their names barely come up in English-language media at all. What’s on Weibo lists the top 10 celebrities with most followers on Weibo in 2018.

The top 5 celebrities with the most followers on Twitter have been unchanged for a long time.

They are Katy Perry (@katyperry, 107+ million followers), Justin Bieber (@justinbieber, 104+ million), Barack Obama (@BarackObama, 102+M), Rihanna (@rihanna, 88+M), and Taylor Swift (@taylorswift13, 83+M).

The top 10 of Weibo celebrities with the most followers has also barely changed over the past years. And yet, the names of Xie Na or Yang Mi might not sound as familiar to many outside of China.

After our top 10 lists of 2015 and that of 2017, here is an updated list of most popular Weibo accounts of 2018.

Although most of the names in the list are still the same as before, there are some changes too. Both AngelaBaby and Yang Mi have gained respectively more than 16 and 25 million fans since 2017. Guo Degang is no longer in the top 10, and has been taken over by the only newcomer in this top 10: Deng Chao.

Check out the latest changes and introductions here! >

 

1. Xie Na 谢娜

117.310.720 fans

The one and only absolute number one this list is the ‘Queen of Weibo’ Xie Na (1981), also nicknamed ‘Nana’ – the extremely popular Chinese singer, actress and designer.

One of the reasons she has become so famous in mainland China is that she is the co-host of Happy Camp (快乐大本管), which is one of China’s most popular variety TV shows. She presents the show together with, amongst others, colleague He Jiong, who is the number two in this list.

Xie Na stars in many popular Chinese films and television series. She has also released several albums, founded a personal clothing line, and published two books.

Recent photo from Budapest, posted on Weibo.

Xie Na made headlines in March 2017, becoming #1 trending topic on Weibo, when she announced she would go to Italy as an overseas student to study design.

In 2018, Xie Na participated in the Mango TV television programme ‘Viva La Romance’ (妻子的浪漫旅行), in which couples reflect on their marriage and relationship, with her husband Zhang Jie, with whom she had twin daughters earlier in 2018.

Before getting married to Chinese singer Zhang Jie, Xie Na was in a 6-year relationship with her ‘Happy Camp’ colleague Liu Ye.

 

2. He Jiong 何炅

105.361.428 fans

He Jiong (1974) has been the host of China’s popular Happy Camp TV show for over ten years. He is also a singer, actor, and used to be an Arabic teacher at Beijing’s Foreign Studies University. Chinese media have called He Jiong “a key figure in China’s entertainment industry.”

‘Happy Camp’ (快乐大本馆) is a prime-time variety show aired by Hunan TV. It is one of China’s most popular TV shows in China. With a viewership of tens of millions, it often holds first place in China’s total viewing ratings.

In 2017, both He Jiong and Xie Na made it to the Guinness Book of Records for being the male and female with the most Weibo followers.

 

3. Yang Mi 杨幂

97.106.954 fans

The beautiful actress and singer Yang Mi (1986) went from number 8 to 4 in this list since last year. She gained fame and popularity through her various roles in Chinese hit tv dramas. Born in Beijing, Yang started her acting career at the age of 4.

Yang starred in many successful tv dramas, including in Eternal Love (三生三世十里桃花) and The Interpreters (亲爱的翻译官). Yang is now seen as one of China’s biggest actresses, and also as one with the most commercial value; she recently became the brand ambassador for Estee Lauder (雅诗兰黛) in 2017 and also became a new face for Michael Kors in that same year.

This year, Yang stars in the much-anticipated movie Baby (宝贝儿), in which she plays a poor girl that is fighting for the life of a baby with disabilities.

 

4. Angelababy 杨颖

97.043.510 fans

‘Angelababy’ (nickname for Yang Ying aka Angela Yeung, 1989) has practically become a household name in China over the past few years. The actress and model started her acting career in 2007 and has taken on many roles in different movies and TV dramas.

Angelababy especially made headlines when she married Chinese famous actor Huang Xiaoming in 2015 and took extravagant pre-wedding photos in Paris. In the same year, she also set off a firestorm of debate when she underwent a medical examination to prove that she did not have facial plastic surgery to defend herself in a court case against a beauty clinic.

Angelababy is one of China’s “New Four Dan Actresses” according to the 2013 Southern Metropolis Daily, meaning she is generally perceived as one of China’s most bankable actresses.

 

5. Chen Kun 陈坤

90.616.162 fans

Chinese top actor and singer Chen Kun (1979, Chongqing) was the number 3 last year, so he lost his top 3 position to Yang Mi and Angelababy.

Chen is known for his roles in, amongst others, Painted Skin and Balzac and the Little Chinese Seamstress.

He also plays in 2018 Chinese television series The Rise of Phoenixes (天盛长歌), which is also available on Netflix.

Chen Kun, sometimes also known as Aloys Chen, is not only popular because of his acting work, but also for his looks – he is known to have a large gay fanbase. He is not shy about his looks, and likes to post a lot of photos of himself on his Weibo page.

 

6. Vicky Zhao 赵薇

84.912.880 fans

Still the number six in this list is Vicky Zhao (1976). Zhao is a Chinese film star, singer, entrepreneur and director. She is also known for her work as the face for various brands, which has added to her wealth: she was named the world’s wealthies working actress by Forbes in 2015 .

Together with actresses Zhang Ziyi, Zhou Xun and Xu Jinglei, she belongs to China’s ‘Four Dan Actresses’ (四大花旦, the four greatest actresses of mainland China) from the early 2000s. In the list of the ‘New Four Dan actresses’, there is Angelababy, number 4 in this list, who ironically is now the wife of Zhao’s former partner.

Zhao is now married to Huang Youlong, with whom she has a daughter. The couple made it to a list of the world’s wealthiest young billionaires in 2016. Zhao has a passion for wine; she bought her own vineyard in France in 2011.

Zhao Wei regularly updates her Weibo, where she posts about her work as an actress, her photoshoots, and her ambassador work for good causes.

 

7. Yao Chen 姚晨

80.021.355 fans

In our 2015 list of Weibo’s biggest celebrities, Yao Chen was ranking first with 78 million followers. In our 2017 list, she ranked fifth with 80,5 million. But she has dropped in the number of people following her since then, thus also has dropping a few places in this list.

Fujian-born Yao Chen (1979) is a Chinese actress and Weibo celebrity, who was mentioned as the 83rd most powerful woman in the world by Forbes magazine in 2014. Being the first-ever Chinese UNHCR Goodwill Ambassador, she is also called ‘China’s answer to Angelina Jolie’ (Telegraph).

Yao Chen is not necessarily China’s number one actress, but she was one of the first celebrities to share her personal life on Weibo since 2009, and interact with her fans. On Weibo, she talks about her everyday life, family, news-related issues, work, and fashion. She posts personal pictures every day.

The combination of her popularity due to acting work, combined with her frequent Weibo updates and closeness to her fans, have made Yao Chen a huge Weibo celebrity.

This year, Yao stars in Lost, Found, a feminism-themed film released in October.

 

8. Ruby Lin 林心如

76.368.428 fans

Ruby Lin Xinru (1976) is the first Taiwanese name in this list. She is an actress, producer, and singer, who especially became famous because of her role in TV drama My Fair Princess (1998). Since then she has starred in many different TV series.

Ruby is married to actor Wallace Huo, who starred in popular Chinese TV drama Ruyi’s Royal Love in the Palace (如懿传). They have one child together.

The couple has often been a target of cyberbullying, which is believed to be the reason why Huo closed his Weibo account in September of 2018. Lin posts regular updates on Weibo.

 

9. Deng Chao 邓超

73.968.964 fans

Deng is the only newcomer in this top 10 list. Deng Chao (1979) is a Chinese actor, director, and singer. He is, amongst others, known for his role in the popular variety program ‘Keep Running’ (奔跑吧).

Films in which Deng played, such as The Mermaid (2016) or DuckweedThe Dead End (2015).

Shadow is an upcoming Chinese historical film directed by Zhang Yimou in which Deng also stars, together with his wife Sun Li (孙俪).

 

10. Jimmy Lin 林志颖

71.422.326 fans

Jimmy Lin (Lin Zhiying, 1974) is a famous Taiwanese actor and singer and race car driver. He is one of the top rally racers of China, but is also very successful in his showbiz career as actor and singer.

Over the past few years, Lin’s participation in the Chinese hit reality show Where Are We Going, Dad? has contributed to his success on Weibo.

For some time Lin dated Ruby Lin, number 7 on this list. Now he is married to model Kelly Chen (陈若仪), with whom he has three children.

He regularly updates his Weibo profile, talking about his work, his personal life, and posting pictures of him with his race cars.

By Manya Koetse

Spotted a mistake or want to add something? Please let us know in comments below or email us.

©2018 Whatsonweibo. All rights reserved. Do not reproduce our content without permission – you can contact us at info@whatsonweibo.com

print

Manya Koetse is the editor-in-chief of www.whatsonweibo.com. She is a writer and consultant (Sinologist, MPhil) on social trends in China, with a focus on social media and digital developments, popular culture, and gender issues. Contact at manya@whatsonweibo.com, or follow on Twitter.

Advertisement
1 Comment

Leave a Reply

Your email address will not be published. Required fields are marked *

China Arts & Entertainment

Living the Dream: Chinese Architect Designs Stunning Six-Story Communal Living Space

This architect from Guangzhou turned her dream of living together with friends in a creative workspace into reality. The building is a hit on Chinese social media.

Gabi Verberg

Published

:

While living together with your best friends in one big house might be a dream of many people, this Chinese architect turned the idea into reality by transforming an old factory into a modern museum-like work- and living space. Through her work, the architect aims to change views on China’s urban living spaces.

Guangzhou architect “Michelle” (米歇尔 or Mi Xiao 米笑) and most of her friends work in creative industries. A few years ago, they found that their work and lifestyle required a more flexible and multi-purpose living space; a place where they could live and work together as a small community while also showcasing what they do.

In 2012, the six friends found a workshop in an old abandoned sugar factory, built in the 1950s, located in Guangzhou’s Panyu district. More than five years later, they had succeeded in transforming it into a modern six-story work- and living space.

news story and a video of the building are now attracting major attention on Chinese social media. On Weibo, the hashtag “Six Friends Transform a Building” (#6个好友改造一栋楼#) has been viewed more than 250 million times.

The communal living space, that has been named Boundless Community (无界社区), covers about 1500 square meter and has six completely separate rooms. Originally, the building was made up of only three stories, each with a ceiling height of six to nine meters high.

With the reconstruction of the building, the architect reportedly “wanted to break with the traditional urban types of dwellings,” where many people live behind locked doors in small spaces. Michelle intended to design the space as a small “village,” where people share their living space.

At the same time, the space also allows people to be creative and share their work with the outside world. All of these ideas resulted in a transparent “museum building.”

The building itself is almost like a museum by allowing people from outside to look into the various studios.

The popular architect is not the only one who is in favor of sharing a living space with her friends. A recent poll on Weibo shows that more than 90% of respondents would also like to live together with their friends; only 10% of the people prefer privacy over a communal living space with good friends.

 

“This is my dream!”, many commenters say, with others calling it “simply magical.”

To read more about changing attitudes on home and living in China, also check out this article by What’s on Weibo. 

By Gabi Verberg

Images via https://sjz.news.fang.com/open/31234746.html.

Spotted a mistake or want to add something? Please let us know in comments below or email us.

©2019 Whatsonweibo. All rights reserved. Do not reproduce our content without permission – you can contact us at info@whatsonweibo.com

Continue Reading

China Marketing & Advertising

When Ad Breaks Get Weird: Branded Content in Chinese TV Dramas Is Ruining It For the Viewers

China’s ubiquitous inserted ad marketing is alienating viewers from their favorite TV drama characters.

Published

:

Ad breaks can be annoying, but when it’s the main character of your favorite historical drama promoting the latest smartphone, it can actually ruin the viewer experience. In recent online discussions, China’s ubiquitous ‘Inserted Ad Marketing’ (中插广告), that goes beyond product placement, is being attacked by netizens and media.

A 2017 Ad Age article on the high levels of branded content in China’s online TV argues that Chinese viewers generally do not mind embedded marketing. They have allegedly become so used to to all kinds of branded distractions in TV shows, dramas, and films, that it is just “another part of the entertainment” (Doland 2017). But recent discussions on Chinese social media signal that the general sentiments regarding inserted sponsored content are changing.

On January 6, Chinese author Ma Boyong (@马伯庸, 4.5 million followers) posted an article on Weibo in which he criticized the phenomenon of inserted ad content in Chinese television series, saying the marketing style often does not suit the characters and is making the actors less credible.

Although Ma does not oppose to embedded marketing per se, he argues it hurts the credibility of TV dramas and the viewer’s experience when it does not blend in with the style of the TV drama and its characters.

One of the TV dramas where the sponsored segments ‘hurt’ the show, according to Ma, is Mystery of Antiques (古董局中局, 2018) that is based on one of the author’s novels. The actor Qiao Zhenyu (乔振宇), who plays the leading role, allegedly “looks like a fool” because of the inserted ad.

The type of advertising, that is central to this recent discussion, goes beyond product placement; it is the type of ad that appears inside (online) TV shows in which the actors, in character, straightforwardly promote a certain brand and product, sometimes in a scene dialogue (‘storyline ads’), but also often while looking directly into the camera (see example here or here, Chinese term: zhōngchā guǎnggào 中插广告).

The hashtag ‘Ma Boyong Roasts Inserted Ad Marketing’ (#马伯庸吐槽中插广告#) had received more than 50 million views on Weibo by Sunday night, with the overall majority of people supporting the author’s stance.

“Finally someone says this,” one commenter said: “When it just started out, it was new, and I could endure it, but now it just really annoys me.” “It is really disruptive,” others agree.

 

A New Kind of Money-Making Machine

 

China’s history of TV advertisement is not a long one; it wasn’t until 1979 that China’s first TV commercial was aired. Since then, the industry has blossomed, and branded content has become ubiquitous; the first TV drama incorporating product placement was broadcasted in 1991 (Li 2016).

Product placement is known as a powerful marketing tool since it is inescapable, has a long shelf life, is inexpensive, and unobtrusive (Huan et al 2013, 508). But as China’s product placement has been turning into ‘branded entertainment’ within the settings of the show, it is losing its ‘unobtrusiveness.’

Unsurprisingly, this is not the first time this type of advertising receives criticism. In 2017, various Chinese media, such as People’s Daily, noted the rise of inserted product ads, stating that TV dramas were “shooting themselves in the foot” with these ad campaigns.

China’s popular ‘inserted ad breaks’ remind of the weird and obvious product placement mocked in The Truman Show (1998).

When the protagonist of a dynastic costume drama suddenly promotes a new smartphone app during an inserted ad break, he falls out of character, and the entire drama loses credibility. Do you remember those weird ad breaks in the famous American movie The Truman Show? Even Truman did not fall for that!

Cartoon by People’s Daily

In China, this particular type of advertising can be traced back to the 2006 TV drama My Own Swordsman (武林外传), in which the characters suddenly turn to the camera in promoting a “White Camel Mountain” medicinal powder (watch the famous segment here).

Although that scene was for entertainment purposes only (the product was non-existent), it became reality in 2013, when the TV series Longmen Express (龙门镖局) first started using this kind of ‘creative’ advertising. Many online dramas then followed and started to use these inserted ads, especially since 2015 (Beijing Daily 2017). The promoted products are often new apps or money lending sites.

In the beginning, many people appreciated the novel way of advertising, and as the online video industry rose, so did the price of such advertisements. In a timeframe of roughly two years, their price became ten times higher. These type of ‘ad breaks’ have become an important and relatively easy money-making machine for drama productions (Beijing Daily 2017). In 2016 alone, Chinese TV drama productions made 800 million rmb (±116 million USD) through this marketing method – a figure that has been on the rise ever since.

 

The V-Effect: From Vips to Verfremdung

 

In China’s flourishing online streaming environment, one of the problems with inserted ad campaigns is that even ‘VIP members’ of popular video sites such as iQiyi cannot escape them, nor ‘skip’ them, even though they pay monthly fees to opt out of commercials (similar to YouTube Premium).

“The reason I signed up for a VIP membership is to avoid ads, and now we get this,” many annoyed netizens comment on Weibo.

Although that is one point that many people are dissatisfied with, the biggest complaint on social media regarding the inserted ad phenomenon is that it breaks down audience engagement in the show they are watching, and alienates them from the character, which is also known as verfremdungseffekt, distancing effect, or simply the ‘V-effect,’  a performing arts concept coined by German playwright Bertolt Brecht in the 1930s.

The “direct adress” of Frank Underwood in House of Cards is one of the reasons the show became such a hit.

The Brechtian “direct address” technique, one of the characteristics that made the American TV series House of Cards so successful, is employed to “break the fourth wall” – the imaginary wall between the actors and audience  – and serves a clear purpose: it makes viewers less emotionally attached to the characters and the narrative, it makes them more conscious and less likely to ‘lose themselves’ in the show they are watching, and is meant to provoke a social-critical audience response.

But this is exactly the faux pas China’s ubiquitous ‘creative inserted ads’ make in letting popular TV drama characters promote a new app or soda; it is not meant to provoke a social-critical response, it is meant to advertise a product. But by alienating audiences from the show for a commercial and non-meaningful purpose, they actually reach the opposite effect of what their marketing objective is. Audiences become annoyed, less engaged, and ‘exit the show’ (in Chinese, the term ‘出戏’ [disengage from the performance] is used).

“These kind of ads make the entire drama seem so low,” a typical comment on Weibo says. “What can we do? As long as people pay for it, they’ll do it,” others say.

Despite the recent attack on China’s ‘branded entertainment,’ there is no sign of a change in these marketing techniques. Perhaps, if critique persist, this might change in the future. For now, disgruntled viewers turn to social media to vent their frustrations: “These ads completely make me lose interest in the story, they need to be criticized. I’m happy someone stood up to say it.”

By Manya Koetse

References

Beijing Daily (北京日报). 2017. “创意中插广告泛滥,唯独缺了创意” [The Overflow of Creative Inserted Ads, Only They’re Lacking Creativity] (in Chinese). Beijing Daily, Oct 18. Available online http://bjrb.bjd.com.cn/html/2017-10/18/content_183998.htm [Jan 6th 2019].

Doland, Angela. 2017. “China’s online TV pushes product placement to crazy levels. Even crazier: Viewers don’t mind.” Ad Age, May 16. Vol.88(10), p.0030.

Huan Chen , En-Ying Lin , Fang Liu & Tingting Dai. 2013. “‘See Me or Not, I Am There’: Chinese White-Collar Moviegoers’ Interpretation of Product Placements in Chinese Commercial Movies.” Journal of Promotion Management, 19:5, 507-533.

Li, Hongmei. 2016. Advertising and Consumer Culture in China. Cambridge: Polity Press.


Spotted a mistake or want to add something? Please let us know in comments below or email us.

©2019 Whatsonweibo. All rights reserved. Do not reproduce our content without permission – you can contact us at info@whatsonweibo.com

Continue Reading
Advertisement

Facebook

Advertisement

Follow on Twitter

Advertisement

About

What’s on Weibo provides social, cultural & historical insights into an ever-changing China. What’s on Weibo sheds light on China’s digital media landscape and brings the story behind the hashtag. This independent news site is managed by sinologist Manya Koetse. Contact info@whatsonweibo.com. ©2014-2018

Contribute

Got any tips? Or want to become a contributor? Email us as at info@whatsonweibo.com.
Advertisement