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Zhang Xifeng’s “Countryside Pig” Speech Still Lingers on Social Media

“I was born to be a rural pig, but I’m determined to snatch cabbages in the city.”

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Ever since Zhang Xifeng delivered his emotional speech on a Chinese TV show, he has remained a hot and controversial topic on Chinese social media.

“I was born to be a rural pig, but I’m determined to snatch cabbages in the city” (“我就是一只来自乡下的土猪,也要立志去拱大城市里的白菜”).

This is the sentence that took Chinese social media by storm after the 17-year-old student Zhang Xifeng (张锡峰) first said it during his ten-minute speech for the Super Orators (超级演说家) TV show in late May of this year (see video here).

In Zhang’s passionate and emotional speech, titled “Small World, Big You” (小小的世界大大的你), the high school student talks about his childhood in the countryside, the wide gap between China’s urban and rural areas, and educational inequality.

He also mentions his experiences as a student at the prestigious Hengshui High School (衡水中学) in Hebei province, and how he and his fellow classmates were feverishly preparing for the gaokao, the National College Entrance Exam, in order to “change their fate.”

One point made by Zhang is how he believes that rural people like himself are destined to lead an average life and how they are behind children from middle-income and rich families with access to better educational resources.

This summer, Zhang’s speech generated a series of popular hashtags on Chinese social media, and the student even became a so-called ‘super topic‘ on Weibo – an online community where fans post daily updates about Zhang and why they admire him.

 
Inspirational or Selfish?
 

Zhang’s speech left netizens divided. There were those who found his speech to be truthful and inspirational. One fan (@是冰羽啊) wrote: “I want to become someone like you who dares to chase one’s dream. You are a beam of light that shines through the darkness for me.” Another fan wrote: “I will work hard and try to become just like him!”

But there were also many who criticized Zhang, blaming him for having “distorted values” and actually looking down on people from the countryside. Others said Zhang was wrong for measuring one’s success in life solely based on whether or not they attended a well-known school.

Some comments point out that Zhang is essentially selfish, as his main aspiration is to climb the social ladder. Hengshui High School is also being blamed: “This school’s education is really a failure. Maybe students achieve high grades, but they fail at making valuable contributions to society.”

Zhang studies at Hengshui High School, a high school notorious for its regimented and even militaristic style of preparing students to get high scores in the gaokao – the school is even called “a gaokao factory.” In his speech, Zhang refuted the stereotype of Hengshui High School students: “We are not gaokao machines, we’re just kids from poor households who want to make their parents proud!”

Another point of criticism is that the really poor families in China would not be able to send their children to a famous school such as Hengshui High School, making people doubt the veracity of Zhang’s story.

These doubts became stronger when Zhang was spotted getting into an expensive car at the school entrance on the last day of his exams.

After his speech went viral and Zhang went famous overnight, he reportedly succeeded in obtaining a relatively high score for the National College Entrance Exam and was accepted into Zhejiang University. He did not make it into the more prestigious Tsinghua or Peking University.

 
The Countryside Pig Controversy
 

By now, Zhang’s speech and his “countryside pig” comment have become one of those trends that seem to stick around on Chinese social media.

The “countryside pig” comment especially managed to become a recurring sentence in the online media spheres because of how Zhang used it.

As explained by Alice Yan in SCMP, the saying “good cabbages snatched by pigs” (好白菜被猪拱了) can refer to resources being destroyed, but more often refers to good girls being ruined by bad boys – this was one of the reasons why that part of his speech was particularly controversial.

In the context of Zhang’s speech, however, the student used the sentence to convey the meaning of rural people trying to find a way to the (educational) resources and capital offered in China’s cities.

One Weibo blogger (@历史冷幽默) recently also wrote about how Zhang’s comments triggered controversy, but perhaps should be viewed in another light.

By mockingly comparing himself to a “pig from the countryside,” going into the city to “snatch the cabbage,” Zhang had actually wanted to express that even a poor and common student can achieve the results he wants through his own efforts.

He meant to encourage students not to give up on their dreams, and to take their fate into their own hands. But because his “countryside pig” metaphor was considered inappropriate, he was subjected to a wave of criticism.

“It’s not fair to describe poor people as ‘pigs’,” one Weibo commenter said: “This is just full of disdain for ordinary people.”

Other netizens however seem to take Zhang’s comment more lightly, and jokingly refer to themselves as “countryside pigs.”

“He only used symbolism to express how desperate he hopes for success,” another Weibo user wrote: “If you misinterpreted his words, it’s just because you don’t understand what that feels like.”

By Susanna Sun & Manya Koetse

Spotted a mistake or want to add something? Please let us know in comments below or email us.

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China Insight

Mbappé, Mao, and the Joke That Shall Not Be Named

Mbappé’s favorite Mao meme sparked major backlash in China. More on what the controversy reveals about political red lines, online humor, and censorship.

Manya Koetse

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RESOU 热搜 | What’s Trending in China, Explained

Here, I briefly unpack the stories making waves on Chinese social media and share what stands out to me. Don’t miss an update: become a subscriber to Eye on Digital China today.

Oh oh oh, Mbappé, all those goals, yet you lost so many points on Chinese social media over the past 48 hours.

Following his 100th goal for Real Madrid during El Clásico and finishing second on Ballon d’Or night, French football player Mbappé is all the talk on Chinese social media — not for his achievements, but for what is seen as crossing a major red line in an online interview.

On Tuesday night, a text came in from Ruixin: “I am wide awake tonight and somehow witnessed live how the footballer Kylian Mbappé was getting blocked and totally canceled on Chinese social media for his comments about Mao Zedong over the past, like, three hours 😅”

I quickly grabbed my phone and saw the flood of Mbappé posts rapidly coming in, and it was clear that people were very cross with him.

Although it was already clear that this might not blow over any time soon, by early Wednesday morning it became painfully clear how the controversy had snowballed. Dongpeng Beverage Group (东鹏), one of the many Chinese companies that signed the famous sportsman as its brand ambassador, publicly stated that it was cutting all commercial ties with Mbappé. Soon, others followed.

Dongpeng Beverage Group (东鹏): the first in a string of companies to cut ties with French footballer Kylian Mbappé.

Mbappé’s fall from grace in China has been sudden and spectacular, like a major avalanche of backlash that unfolded in one night, and it can all be traced back to one segment of an interview the footballer previously did on a French YouTube show (The Bridge) that resurfaced online — initially through Reddit and X, and then on Chinese social media apps, like football platform Dongqiudi (懂球帝).

In that segment, when asked about his favorite meme, Mbappé replied that one of the memes he finds funniest is:

🗣️ “the one where they put my face on some guy, a Chinese dictator. That really makes me laugh, I use it with my friends all the time.”

The interview segment where Mbappé shares his favorite meme: his face photoshopped onto the face of a “Chinese dictator.”

The show, created by Mbappé’s Real Madrid teammate Aurélien Tchouaméni, added the image Mbappé referred to: his face photoshopped on a Mao propaganda visual. It’s part of a series of memes that emerged in 2024 in which Mbappé’s face is edited onto the faces of dictators.1

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Chapter Dive

The Power of Ugly: Why Niu Lai Became China’s Unlikeliest Box-Office Hit

How the two-person animated film Niu Lai turned its “ugly” visuals, dreamcore nostalgia, and remarkable cinema journey into a nationwide participatory meme.

Manya Koetse

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A mother-and-son duo’s animated 3D film earned just 342 yuan ($US50) on opening day. Then its crude visuals turned it into a viral success, propelling it into the top ten of the year’s domestic animated releases. A meaningless ‘miracle’ or sign of shifting cultural sentiments? An explainer.

Something extraordinary has happened in Chinese cinemas this month. A tiny animated film about a yellow cow on a dreamlike adventure opened in a few hundred Chinese theaters on August 5, 2026, with zero promotion and no trailer. On its first day, the movie’s box office revenue totaled just 342 yuan (US$50).

Nobody could have expected that this microbudget indie movie, initially playing to empty seats, would become a nationwide viral hit—not because people thought it was good, but because they found it so aesthetically ugly.

The 86-minute 3D animation is titled Niu Lai (牛来, literally “Here Comes the Cow/The Cow Comes”). It was produced by just two people from Dalian: 34-year-old Xin Yumeng (信雨萌) and his mother, Sun Lifang (孙丽芳). The pair spent five years making it.

The plot follows a young calf named Niu Lai, who is too afraid to stand. In his dreams, he befriends a skylark and a young leopard on a sometimes-scary adventure, during which he grows up, loses his mother in a wolf attack, and eventually wakes up with new life lessons.

Despite being complete newcomers to the film industry, Xin and his mother handled everything themselves, from directing and writing to animation, voice acting, and music—theirs were the only two names in the end credits.

They registered the script in 2021 and, after passing the content review, received a public-screening permit in 2024. The narrative contained no apparent sensitivities, and all the paperwork was in order. A film distributor they knew reportedly helped them secure screenings at a few hundred cinemas (even though, after seeing the film’s quality, he had advised them against a theatrical release).

Around August 13-14, the movie went viral when a few netizens who saw it shared their disbelief at the primitive visuals, which contrasted sharply with the…

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