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‘Baozi Burgers’ as ‘Insult’? Global Times Editorial Attacks Western-Chinese Fusion Food

“It combines Western with Chinese fast food while ridiculing both food traditions for the sake of a marketing gag for expats with little or no culinary background.”

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“A new fad has flooded expat-oriented restaurants in Beijing,” author Lilian Hamilton writes for Chinese state media outlet Global Times in a recent video news feature. The video criticizes fusion foods such as the ‘Baozi burger’ or ‘Baozza’ (baozi + pizza) that mix popular Western and Chinese fast foods.

The feature was covered by Beijing blogger Jim Boyce on Beijingboyce.com, where he writes that “state-owned medium Global Times just cooked up a heaping serving of culinary cultural appropriation shade with a side dish of WTF. In this slide show, it takes aim at “baozza”, the tasty pizza-baozi combos I have covered here, here and here.”

Culinary ‘cultural appropriation’ has been an online issue of debate for some time now. In this Huffington Post article, for example, the author expresses that she finds it “painful” when, among other examples, the New York Times issues a recipe that features ‘pho’ (a type of Vietnamese soup) with broccoli and quinoa, or when 7Up releases a self-invented kimchi recipe.

 

It combines Western with Chinese fast food while ridiculing both food traditions for the sake of a marketing gag for expats with little or no culinary background.”

 

In the thousands of restaurants in cities such as Beijing or Shanghai there will be new food trends popping up every day. The ‘baozza’ is one of them; it is a steamed bun, called baozi (包子) in Chinese, filled with pizza ingredients.

By whatsonweibo.com.

The full text of the Global Times feature, which was also published as an editorial, is as follows:

A new fad has flooded expat-oriented restaurants in Beijing: BAOZZA (Baozi + pizza). Baozi is a common Chinese breakfast dish or snack. A fluffy steamed white bun with a vegetable or ground meat filling.”

Global Times.

Pizza is brought to life by the Italian thin crust dough and the right sugo (tomato sauce), mozzarella cheese and fresh toppings.”

Baozza claims to be ‘Pizza with Chinese characteristics.’ Instead, it combines Western with Chinese fast food while ridiculing both food traditions for the sake of a marketing gag for expats with little or no culinary background.”

There must be at least a temporary demand. Otherwise, a newly-opened bar in Sanlitun would not offer ‘Burger Baozi’ on their menu. With the bamboo steamer basket being a mere decoration, these grilled ‘baozi’ halves come with beef, chicken, Beijing duck or mushroom filling. While a boazi at your regular street vendor costs 2 yuan, you pay around 50 yuan for a ‘Baozi Burger.’

Luckily, these fusion food fads are usually gone faster than you can flush the remnants of your latest food poisening down the toilet.”

The article text by Lilian Hamilton also says that the ‘baozza’ “seems like an insult,” and is “wrong on just so many more levels.”

 

A growing movement of people call out ‘white people who profit off the culinary ideas and dishes swiped from other cultures’.”

 

At a time when cultural appropriation, in general, is a hot topic, the idea of the cultural appropriation of food has also become more of an issue of debate.

Defining the term and idea of ‘cultural appropriation’ itself is not easy. While the Cambridge Dictionary defines it as “the act of taking or using things from a culture that is not your own, especially without showing that you understand or respect this culture,” the Urban Dictionary says it is “the ridiculous notion that being of a different culture or race (especially white) means that you are not allowed to adopt things from other cultures.”

A recent example is that of the American girl who wore a Chinese-style dress to her prom – something people in US seemed to take offense to, while most commenters on Weibo deemed the critique was silly.

The ‘cultural appropriation’ of food suggests that certain foods can be ‘confiscated’ when people from a dominant culture start to commercialize it.

A 2017 BBC article featured the views of Filipino-American food and travel photographer Celeste Noche, who finds it problematic that food bloggers will posts photos of, for example, Filipino short ribs with chopsticks (“even though Filipinos traditionally eat with spoons and forks or their hands”), or the stylization of Asian dishes on bamboo mats or banana leaves.

A Washington Post article from 2017 also addressed a growing movement of people who call out “white people who profit off the culinary ideas and dishes swiped from other cultures,” one of the names mentioned being Fuchsia Dunlop, a UK-born cook and food-writer who specializes in Sichuan cooking.

 

A “marketing gag”? More like genius and truly innovative..”

 

So are the ‘baozza’ or the ‘baozi burgers’ the next targets in the campaign against the ‘cultural appropriation’ of food?

The American inventer of the ‘baozza’, Alex Cree, evidently does not see anything wrong with it. He came up with the idea of stuffing a Chinese steamed bun with cheese, tomato, or other pizza toppings, during a trip with clients in southern China.

On Weibo, the only comments relating to Baozza are those of people who are curious to try out the ‘fad’ food. New or original food items such as these are often (temporarily) popular; another recent food item that attracted the attention of Chinese netizens was the Zang Baobao, a Chinese-French chocolate croissant product.

On Twitter, the attack on fusion snacks is also does not receive much understanding. “A “marketing gag”? More like genius and truly innovative! Way more tasty than traditional baozi,” @XiaoLan17 writes.

Damien Ma (@damienics) is already thinking of the next food fad; a ‘moonut’ that mixes Chinese moon cake with donut products.

Although Global Times‘s Lilian Hamilton and others might object, the rise of fusion food trends shows that snacks such as the Baozi Burger, the Baozza, or the potential ‘Moonut’ will not disappear from China’s big-city restaurant scene anytime soon.

By Manya Koetse

Spotted a mistake or want to add something? Please let us know in comments below or email us.

©2018 Whatsonweibo. All rights reserved. Do not reproduce our content without permission – you can contact us at info@whatsonweibo.com.

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Manya Koetse is the editor-in-chief of www.whatsonweibo.com. She is a writer and consultant (Sinologist, MPhil) on social trends in China, with a focus on social media and digital developments, popular culture, and gender issues. Contact at manya@whatsonweibo.com, or follow on Twitter.

China Food & Drinks

98-Year-Old Hotpot and Coca Cola Lover Becomes Online Hit

Are hotpot and cola the key to longevity?

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This week, a 98-year-old Chengdu resident has become an online hit on Chinese social media, after videos of her and her granddaughter went viral. The popular grandmother loves to drink Coca Cola, eat hamburgers, and is crazy about hotpot – but only if it’s really spicy.

The 98-year-old became an overnight hit because of the videos posted by granddaughter Cai on China’s popular video app Douyin (TikTok), that show the grandmother’s great appetite for spicy food, alcohol, and sweet sodas.

When the granddaughter tries to persuade her grandma to drink less alcohol (“You’ve already had five!”) she’ll pour herself another cup; while dozing off, she’ll still talk about her favorite hotpot with beef tripe; when eating her hamburgers, she’ll eat so fast that her dentures fall out – all moments that were caught on video by Cai.

The woman, who has been nicknamed “grandma foodie” (吃货奶奶), has been starring in her granddaughter’s Douyin videos since August of last year. Since then, she has accumulated a social media following of some 410K fans and has now risen to nationwide fame, with dozens of Chinese news outlets writing about her. On March 4, she became the number one trending topic on Weibo.

On social media, most netizens praise the grandma for her positive attitude. “I hope I can do all the things I love, too, when I reach her age,” some say: “Eat whatever you want, whenever you want, and drink whatever you like, whenever you like.” “Eating good food is the key to happiness,” others write.

Some also see a lucrative opportunity in the grandma’s sudden rise to fame: “She should become a brand ambassador for Coca Cola.”

Granddaughter Cai told Chinese reporters: “I think it’s the contrast that makes her so popular. She drinks Coke, eats hamburgers, loves spicy food, and all that greasy food. She’s leading the life of a young person, and it appears to be very unhealthy. But she still has longevity.”

Because Cai’s grandma does not know much about social media, Cai tried to explain to her that “many, many people” like her a lot. “Why on earth would they like me for?” she replied: “I’m old!”

Want to know more about hotpot, all the reasons to love it, and how to make it at home? Visit our sister site Hotpotambassador.com here.

By Manya Koetse

Spotted a mistake or want to add something? Please email us.

©2019 Whatsonweibo. All rights reserved. Do not reproduce our content without permission – you can contact us at info@whatsonweibo.com.

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These Chinese School Are Awarding Excellent Students with Pork Meat Gifts

Awarding excellent students with raw meat or even fresh fish seems to be a new trend in Chinese schools.

Gabi Verberg

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School in Liuzhou, Guangxi, image via the Paper.

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A number of schools in China have recently introduced a new gift for outstanding students at the end of term ceremony: no books, no pens, but a chunk of meat that can be shared with the entire family.

A remarkable award ceremony at a middle school in Fuyang, Anhui province, has attracted the attention of Chinese netizens this week for the meat gifts the school offered to its outstanding students.

The award ceremony was held on January 26 at the Anhui Fuyang No. 1 Middle School. The five best students of every class were each rewarded with 2,5 kilogram (5.5 pounds) of pork meat.

At the end of the ceremony, a total of 600 students took home a staggering 1500 kilogram (3306 pounds) of pork meat in total.

Chinese media outlets Pear Video and We Video posted video reports of the noteworthy event on their channels (link and link) on January 28.

Although the initiative of this particular school came as a surprise to many netizens, more schools across China are introducing these kinds of food gifts to their students lately.

 

“Nowadays, every household has enough stationery. So we came up with the idea to award our students with pork meat instead.”

 

The director of the Anhui school, Mister Sun (孙), told reporters: “In the past, the school always awarded its best students with pencils and notebooks. But nowadays, every household has enough stationery. So we came up with the idea to award our students with pork meat instead.”

The pork meat, gifted in a bag with a pig on it, was given just in time for the upcoming Chinese Spring Festival, which celebrates the start of the Year of the Pig this year.

Sun further added: “The students’ hard work is rewarded with something they can take home and share with their family members and other people they love. In this way, they can also experience the gratefulness of others.”

The Fuyang middle school is not the first school that awards its students by offering them fresh meat products. Recently, several stories of Chinese schools awarding their students with meat gifts made their rounds on Chinese social media.

A primary school in Liuzhou, in a mountainous and impoverished area of Guangxi province, received the praise of many netizens when they awarded their 71 most outstanding students with 1,5 kilogram of unwrapped pork meat on a string. It is the second year in a row that the school chose to present its students with a meat gift.

Primary school kids in Liuzhou, Guangxi, showing their meat gifts for excellent performance (image via Chinanews.)

At another school in Dongguan, Guangdong province, the 90 most outstanding students were each rewarded with a fresh fish earlier this month. The fish were caught from the Humen Wharton School’s own pond, The Paper reports.

In a recent interview, director Wu (吴) of the Dongguan Humen Wharton School told The Paper that the fish are usually fed with the leftovers from the school canteen. By rewarding the students with these fish, Wu said, the school not only hopes to make the pupils happy, but also hopes to increase their awareness on the ecological environment.

 

“This is the reality. When you work hard, you’ll have meat to eat.”

 

Last year, a school in Fujian’s Nan’an awarded 30 of its highest-scoring students with a pork leg, something that also attracted the attention online at the time. More schools, including one in Shanwei, then followed their example.

On Weibo, various hashtags relating to the new ‘trend’ are making their rounds. “Middle School Awards Its Students with 1500 Kilogram of Pork Meat” (#中学用3000斤猪肉表彰学生#) received over 5.5 million views this week. “School in Mountainous Area Awards Students with Pork at the End of the Year” (#山区小学期末发猪肉奖状#) had over 3 million views on Weibo.

Chinese netizens applaud the schools for giving these food products to reward students, mainly seeing it as a way to boost the children’s confidence.

“This is great!” one commenter wrote: “The students can really experience how it feels to earn something and what it feels like to contribute. And at the same time, they can share and enjoy their achievements with their family.”

A pork leg and an award (via Chinanews).

“What a great award,” others say: “They’ll feel so proud to bring this back home.”

“This is the reality. When you work hard, you’ll have meat to eat. Why weren’t there such good schools around when I was a kid?”, a Weibo user says.

It is a tradition in China to hold an award ceremony at the end of the semester. During the ceremony, that is attended by the school’s students, teachers, and sometimes (grand)parents, the best students are praised for their accomplishments. The purpose of the award ceremony and the public praise is to let the excellent students set an example for their fellow classmates, and to motivate the students.

But not everyone is equally positive about the initiative. “The intention is good, but how attractive is it for a child to receive a pork leg nowadays?” one man from Guangdong wonders: “Isn’t it more and more uncommon for people to perceive meat as something that’s rare to eat?”

“It’s not about the meat itself,” others argue: “It’s about bringing home something and making them feel accomplished.”

Among the few voices criticizing the idea, there are also those who advocate vegetarianism and think it would be more valuable to teach children the value of living creatures rather than to give them pork.

Others argue that the pork meat gift is not ‘halal.’

But the vast majority of commenters still praise the initiative, saying it is honest, nutritious, and lets the whole family benefit from their child’s accomplishments. For some, the idea is simple and straightforward: “Those who study hard get to eat meat.”

By Gabi Verberg and Manya Koetse

Spotted a mistake or want to add something? Please let us know in comments below or email us.

©2019 Whatsonweibo. All rights reserved. Do not reproduce our content without permission – you can contact us at info@whatsonweibo.com

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What’s on Weibo provides social, cultural & historical insights into an ever-changing China. What’s on Weibo sheds light on China’s digital media landscape and brings the story behind the hashtag. This independent news site is managed by sinologist Manya Koetse. Contact info@whatsonweibo.com. ©2014-2018

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