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Viral Bilibili Video Featuring Rural Carpenter: Disabled & Determined ‘Uncle’ Becomes Chinese Internet Sensation

Yige Caixiang’s touching portrait of his disabled Uncle shows that it’s not about the cards you’re dealt but about how you play them.

Manya Koetse

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Chinese vlogger Yige Caixiang (衣戈猜想) posted a short film on Bilibili about his disabled uncle living in a poor rural area in China. This portrait of his resilient and resourceful ‘Uncle’ has touched the hearts of many netizens, and went viral overnight.

A video that was posted on the Chinese video platform Bilibili on Monday, July 25, has gone viral on social media for the inspiring story it tells about a resilient villager who became disabled as a teenager. The video was uploaded by vlogger ‘Yige Caixiang’ (@衣戈猜想) and received over ten million views in a day, becoming the number one video on the Bilibili platform.

“This is my uncle,” the vlogger can be heard saying at the start of the 11:30-minute video, titled “How Uncle Cured My Mental Friction after Being Back in the Village for Three Days” (回村三天,二舅治好了我的精神内耗), introducing his old uncle and grandma standing in front of their home “built at a time when the U.S. didn’t even exist yet.”

While showing footage of family and village life, Yige Caixiang tells about his uncle through a voice-over, recording his own trip to his family’s village by detailing the life of his mother’s brother.

His uncle used to be the brightest kid in school, he tells, always getting top grades. One day, as a teenager, he got sick with a high fever. A doctor in a neighboring village ‘treated’ Uncle with various injections in his backside, after which Uncle could no longer use his leg and ended up being permanently disabled. Feeling depressed and hopeless, he did not return to school and spent weeks lying in bed. The village teachers were unable to convince him to come back to class.

After three years, Uncle stepped outside of the home courtyard for the first time with his crutches. He was inspired to become a carpenter after seeing one at work in the family courtyard, and so he also started doing the same work, and was able to make a living by going around and doing carpentry jobs for villagers. Never formally diagnosed, he was unable to get a disability certificate.

Wanting to visit Tiananmen Square’s Mao memorial hall, Uncle traveled to Beijing one time and ended up staying with a cousin who worked in the military, doing carpentry work for the soldiers, with whom he soon became friends. A military chief even rubbed his back in the public bath house (“people in Beijing are good at rubbing backs,” he’d later say).

But Uncle eventually returned to his village, and was able to attend his sisters’ wedding send-offs and gave them complete furniture sets personally made by him – a rare possession to have for a young rural bride in the 1980s.

Uncle made complete furniture sets.

Besides taking care of his sisters, Uncle also took care of an abandoned village girl named Ning Ning, whom he adopted. By the time she got married, he was able to help the young couple with the down-payment for their new family home, for which he invested half of his life savings.

 
“It is only when they are near the end of their lives that people come to realize that the biggest regret in life is always regretting the past.”
 

When Uncle was in his thirties, he became acquainted with a married lady from a nearby village. Although she had a husband and two daughters, she spent a lot of time with Uncle and even cooked and cleaned for him. Treating her as if she was his own wife, he handed over his weekly pay to her and was happy to have a bowl of rice and a warm house waiting for him after a hard day of work.

But as time went on, she never divorced her husband and other family members started seeing her as an intruder who was just out for his money to support her own family. The young Ning Ning even called her an “old fox.”

The ending of this peculiar love story remains somewhat of a mystery up to this day, Yige Caixiang says. The woman and her husband passed away in a shed due to carbon monoxide poisoning. Uncle never spoke of it again and also never married another woman.

As the decades passed, Uncle took care of his aging mother while still doing carpentry work, often taking him with her around the area. Years before, he once encountered the doctor who tried to ‘cure’ him. If this had happened now, the doctor had said, I would’ve been sued and lost lots of money. But that never would have happened at that time, and it never happened later either.

Grandmother, at 88, is now struggling with her health and does not have the energy to go on living anymore. “In aging and sickness we find a necessary exercise between life and death,” the vlogger reflects (“老病是生死之间的必要演习”), suggesting that the pain of growing old also makes it easier to be at peace when having to part with life.

By now, taking care of his old mother has become a full-time job for Uncle, who cooks for her and washes her face in the morning and bathes her feet at night. Besides that, he is also more than just a carpenter; he is the village handyman, repairing electronic devices, door locks, radios, stoves, and even fixing broken toys of the neighborhood children. When it is necessary, he can be an acupuncturist and a painter, too.

Whenever there is a problem, Uncle will find a way to solve it. There’s just three things he can’t repair, Yige Caixang says: smartphones, cars, and computers – because Uncle never owned any. Although the villagers sometimes jokingly call Uncle “crooked” because of his leg and crutches, they all know how much they care for him and how much the entire village depends on him.

In the final part of the 11-minute video, Yige Caixiang reflects on what life might have looked like for his Uncle if he had not received those injections in the 1970s. He probably would have taken the national exams, would have gone to study at university, and maybe would have become an engineer with a good income and secure financial future. But Uncle does not want to think like that. Refusing to look back, he is happy with his life in the village.

It is only when they are near the end of their lives that people come to realize that the biggest regret in life is always regretting the past, Yige Caixiang says. The main thing that matters in life is not the cards you were dealt, but how you play them. Uncle was dealt a bad card, but played it beautifully through his continuous self-improvement and perseverance.

In an old notebook underneath Uncle’s bed, a line of text scribbled on the first page shows a Mao Zedong quote: “Be determined, fear no sacrifice, and surmount every difficulty to win victory” (“下定决心,不怕牺牲,排除万难,去争取胜利”).

 
“Let Uncle quietly live together with grandma in the small mountain village – that is the most beautiful ending this story could have.”
 

A day after it was posted, the resilient Uncle is a much-discussed topic on Chinese social media. The overall tone and setting of the video is so spirit-lifting and humbling, that it is not surprising for both netizens and state media outlets to jump on it, just as they did before with stories shared by Ding Zhen, Fan Yusu, or Zhong Jitao.

One hashtag for the short film – “How Uncle Cured My Mental Friction after Being Back in the Village for Three Days” #二舅治好了我的精神内耗# – received a staggering 630 million clicks by Tuesday. The hashtag “Why Did Uncle Blow Up Like That” (#二舅为什么突然火了#) received over 140 million views on Weibo.

The vlogger who made and posted the video is mostly known by his social media handle, Yige Caixiang (衣戈猜想). The maker himself did not release his own real name nor that of his Uncle. The vlogger apparently used to be an instructor, as multiple netizens claim that he was their previous history teacher.

Yige Caixiang is not a Bilibili newcomer. As a creator, he previously uploaded over thirty videos. They are mostly related to popular science and none of them have blown up like this one has.

After the video flooded the internet, Yige Caixiang responded to the hype on Tuesday and posted the following on Weibo:

“Hi Weibo friends, many of you messaged me after seeing Uncle’s video, suggesting I’d let him go livestream on a big streaming site. Thanks to everyone for caring, but now that Uncle is getting some online attention, you want to persuade him to livestream to do what? Repeating his suffering like Xianglin’s Wife (t/n: this is a reference to an old woman in one of Lu Xun’s famous stories), then playing games with a bunch of people who don’t know anything, kneeling and begging them for support, and then suddenly starting to talk them into buying tissue paper? Uncle seriously lived half of his life already, I shared his story now, you heard it and it touched you, this makes a beautiful little story, and it should have a beautiful ending. Didn’t we see enough beautiful stories with a rotten ending over the past few years? Let Uncle quietly live together with grandma in the small mountain village – that is the most beautiful ending this story could have.”

Addressing rumors that the video was not authentic, Yige Caixiang said about the video that “every single word is true” and that none of the details surrounding Uncle’s life had been edited or altered in any way.

The video speaks to netizens for different reasons. Many are inspired due to the life lessons it contains regarding perseverance and not looking back on the things that might have been different. Others praise how Uncle was still able to save so much money for his daughter’s down-payment on her new home despite struggling himself. Many just applaud Uncle’s unparalleled strength despite their disability. Others appreciate the perspective the video gives on Chinese rural life.

There are also those who are concerned about enthusiastic netizens visiting Uncle in his sleepy hometown. Let’s hope the creator’s wish to let Uncle and his grandmother continue their quiet life together is the happy ending this viral story will get.

To view the video (no subtitles yet), state media outlet China Daily posted it to YouTube on Tuesday (embedded below):

By Manya Koetse
With contributions by Miranda Barnes

 

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©2022 Whatsonweibo. All rights reserved. Do not reproduce our content without permission – you can contact us at info@whatsonweibo.com.

Manya Koetse is the founder and editor-in-chief of whatsonweibo.com. She is a writer, public speaker, and researcher (Sinologist, MPhil) on social trends, digital developments, and new media in an ever-changing China, with a focus on Chinese society, pop culture, and gender issues. She shares her love for hotpot on hotpotambassador.com. Contact at manya@whatsonweibo.com, or follow on Twitter.

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China Arts & Entertainment

“Old Bull Eating Young Grass”: 86-Year-Old Chinese Painter Fan Zeng Marries 36-Year-Old Xu Meng

Online reactions to the news of Fan’s marriage to Xu Meng, his fourth wife, reveal that the renowned artist is not particularly well-liked among Chinese netizens.

Manya Koetse

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The recent marriage announcement of the renowned Chinese calligrapher/painter Fan Zeng and Xu Meng, a Beijing TV presenter 50 years his junior, has sparked online discussions about the life and work of the esteemed Chinese artist. Some netizens think Fan lacks the integrity expected of a Chinese scholar-artist.

Recently, the marriage of a 86-year-old Chinese painter to his bride, who is half a century younger, has stirred conversations on Chinese social media.

The story revolves around renowned Chinese artist, calligrapher, and scholar Fan Zeng (范曾, 1938) and his new spouse, Xu Meng (徐萌, 1988). On April 10, Fan announced their marriage through an online post accompanied by a picture.

In the picture, Fan is seen working on his announcement in calligraphic form.

Fan Zeng announces his marriage on Chinese social media.

In his writing, Zeng shares that the passing of his late wife, three years ago, left him heartbroken, and a minor stroke also hindered his work. He expresses gratitude for Xu Meng’s care, which he says led to his physical and mental recovery. Zeng concludes by expressing hope for “everlasting harmony” in their marriage.

Fan Zeng is a calligrapher and poet, but he is primarily recognized as a contemporary master of traditional Chinese painting. Growing up in a well-known literary family, his journey in art began at a young age. Fan studied under renowned mentors at the Academy of Fine Arts in Beijing, including Wu Zuoren, Li Keran, Jiang Zhaohe, and Li Kuchan.

Fan gained global acclaim for his simple yet vibrant painting style. He resided in France, showcased his work in numerous exhibitions worldwide, and his pieces were auctioned at Sotheby’s and Christie’s in the 1980s.[1] One of Fan’s works, depicting spirit guardian Zhong Kui (钟馗), was sold for over 6 million yuan (828,000 USD).

Zhong Kui in works by Fan Zeng.

In his later years, Fan Zeng transitioned to academia, serving as a lecturer at Nankai University in Tianjin. At the age of 63, he assumed the role of head of the Nankai University Museum of Antiquities, as well as holding various other positions from doctoral supervisor to honorary dean.

By now, Fan’s work has already become part of China’s twentieth-century art history. Renowned contemporary scholar Qian Zhongshu once remarked that Fan “excelled all in artistic quality, painting people beyond mere physicality.”

 
A questionable “role model”
 

Fan’s third wife passed away in 2021. Later, he got to know Xu Meng, a presenter at China Traffic Broadcasting. Allegedly, shortly after they met, he gifted her a Ferrari, sparking the beginning of their relationship.

A photo of Xu and her Hermes Birkin 25 bag has also been making the rounds on social media, fueling rumors that she is only in it for the money (the bag costs more than 180,000 yuan / nearly 25,000 USD).

On Weibo, reactions to the news of Fan’s marriage to Xu Meng, his fourth wife, reveal that the renowned artist is not particularly well-liked among netizens. Despite Fan’s reputation as a prominent philanthropist, many perceive his recent marriage as yet another instance of his lack of integrity and shamelessness.

Fan Zeng and Xu Meng. Image via Weibo.

One popular blogger (@好时代见证记录者) sarcastically wrote:

Warm congratulations to the 86-year-old renowned contemporary erudite scholar and famous calligrapher Fan Zeng, born in 1938, on his marriage to Ms Xu Meng, a 50 years younger 175cm tall woman who is claimed to be China’s number one golden ratio beauty. Mr Fan Zeng really is a role model for us middle-aged greasy men, as it makes us feel much less uncomfortable when we’re pursuing post-90s youngsters as girlfriends and gives us an extra shield! Because if contemporary Confucian scholars [like yourself] are doing this, then we, as the inheritors of Confucian culture, can surely do the same!

Various people criticize the fact that Xu Meng is essentially just an aide to Fan, as she can often be seen helping him during his work. One commenter wrote: “Couldn’t he have just hired an assistant? There’s no need to turn them into a bed partner.”

Others think it’s strange for a supposedly scholarly man to be so superficial: “He just wants her for her body. And she just wants him for his inheritance.”

“It’s so inappropriate,” others wrote, labeling Fan as “an old bull grazing on young grass” (lǎoniú chī nèncǎo 老牛吃嫩草).

Fan is not the only well-known Chinese scholar to ‘graze on young grass.’ The famous Chinese theoretical physicist Yang Zhenning (杨振宁, 1922), now 101 years old, also shares a 48-year age gap with his wife Weng Fen (翁帆). Fan, who is a friend of Yang’s, previously praised the love between Yang and Weng, suggesting that she kept him youthful.

Older photo posted on social media, showing Fan attending the wedding ceremony of Yang Zhenning and his 48-year-younger partner Weng Fen.

Some speculate that Fan took inspiration from Yang in marrying a significantly younger woman. Others view him as hypocritical, given his expressions of heartbreak over his previous wife’s passing, and how there’s only one true love in his lifetime, only to remarry a few years later.

Many commenters argue that Fan Zeng’s conduct doesn’t align with that of a “true Confucian scholar,” suggesting that he’s undeserving of the praise he receives.

 
“Mr. Wang from next door”
 

In online discussions surrounding Fan Zeng’s recent marriage, more reasons emerge as to why people dislike him.

Many netizens perceive him as more of a money-driven businessman rather than an idealistic artist. They label him as arrogant, critique his work, and question why his pieces sell for so much money. Some even allege that the only reason he created a calligraphy painting of his marriage announcement is to profit from it.

Others cast doubt on his status as a Chinese calligraphy ‘grandmaster,’ noting that his calligraphy style is not particularly impressive and may contain typos or errors. His wedding announcement calligraphy appears to blend traditional and simplified characters.

Netizens have pointed out what looks like errors or typos in Fan’s calligraphy.

Another source of dislike stems from his history of disloyalty and his feud with another prominent Chinese painter, Huang Yongyu (黄永玉). Huang, who passed away in 2023, targeted Fan Zeng in some of his satirical paintings, including one titled “When Others Curse Me, I Also Curse Others” (“人骂我,我亦骂人”). He also painted a parrot, meant to mock Fan Zeng’s unoriginality.

Huang Yongyu made various works targeting Fan Zeng.

In retaliation, Fan produced his own works mocking Huang, sparking an infamous rivalry in the Chinese art world. The two allegedly almost had a physical fight when they ran into each other at the Beijing Hotel.

Fan Zeng mocked Huang Yongyu in some of his works.

Fan and Huang were once on good terms though, with Fan studying under Huang at the Central Academy of Fine Arts in Beijing. Through Huang, Fan was introduced to the renowned Chinese novelist Shen Congwen (沈从文, 1902-1988), Huang’s first cousin and lifelong friend. As Shen guided Fan in his studies and connected him with influential figures in China’s cultural circles, their relationship flourished.

However, during the Cultural Revolution, when Shen was accused of being a ‘reactionary,’ Fan Zeng turned against him, even going as far as creating big-character posters to criticize his former mentor.[2] This betrayal not only severed the bond between Shen and Fan but also ended Fan’s friendship with Huang, and it is still remembered by people today.

Fan Zeng’s behavior towards another former mentor, the renowned painter Li Kuchan (李苦禪, 1899-1983), was also controversial. Once Fan gained fame, he made it clear that he no longer respected Li as his teacher. Li later referred to Fan as “a wolf in sheep’s clothes,” and apparently never forgave him. Although the exact details of their falling out remain unclear, some blame Fan for exploiting Li to further his own career.

There are also some online commenters who call Fan Zeng a “Mr Wang from next door” (隔壁老王), a term jokingly used to refer to the untrustworthy neighbor who sleeps with one’s wife. This is mostly because of the history of how Fan Zeng met his third wife.

Fan’s first wife was the Chinese female calligrapher Lin Xiu (林岫), who came from a wealthy family. During this marriage, Fan did not have to worry about money and focused on his artistic endeavours. The two had a son, but the marriage ended in divorce after a decade. Fan’s second wife was fellow painter Bian Biaohua (边宝华), with whom he had a daughter. It seems that Bian loved Fan much more than he loved her.

It is how he met his third wife that remains controversial to this day. Nan Li (楠莉), formerly named Zhang Guiyun (张桂云), was married to performer Xu Zunde (须遵德). Xu was a close friend of Fan, and helped him out when Fan was still poor and trying to get by while living in Beijing’s old city center.

Wanting to support Fan’s artistic talent, Xu let Fan Zeng stay over, supported him financially, and would invite him for meals. Little did he know that while Xu was away to work, Fan enjoyed much more than meals alone; Fan and Xu’s wife engaged in a secret decade-long affair.

When the affair was finally exposed, Xu Zunde divorced his wife. Still, they would use his house to meet and often locked him out. Three years later, Nan Li officially married Fan Zeng. Xu not only lost his wife and friend but also ended up finding his house emptied, his two sons now bearing Fan’s surname.

When Nan Li passed away in 2021, Fan Zeng published an obituary that garnered criticism. Some felt that the entire text was actually more about praising himself than focusing on the life and character of his late wife, with whom he had been married for forty years.

Fan Zeng and his four wives

An ‘old pervert’, a ‘traitor’, a ‘disgrace’—there are a lot of opinions circulating about Fan that have come up this week.

Despite the negativity, a handful of individuals maintain a positive outlook. A former colleague of Xu Meng writes: “If they genuinely like each other, age shouldn’t matter. Here’s to wishing them a joyful marriage.”

By Manya Koetse

[1]Song, Yuwu. 2014. Biographical Dictionary of the People’s Republic of China. United Kingdom: McFarland & Company, 76.

[2]Xu, Jilin. 2024. “Xu Jilin: Are Shen Congwen’s Tears Related to Fan Zeng?” 许纪霖:沈从文的泪与范曾有关系吗? The Paper, April 15. https://www.thepaper.cn/newsDetail_forward_27011031. Accessed April 17, 2024.

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China Memes & Viral

Chengdu Disney: The Quirkiest Hotspot in China

How a senior activity park in Chengdu was ‘Disneyfied’ and became a viral hotspot.

Manya Koetse

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How did a common park turn into a buzzing hotspot? By mixing online trends with real-life fun, blending foreign styles with local charm, and adding a dash of humor and absurdity, Chengdu now boasts its very own ‘Chengdu Disney’. We explain the trend.

By Manya Koetse, co-authored by Ruixin Zhang

Have you heard about Chengdu Disney yet? If not, it’s probably unlike anything you’d imagine. It’s not actually a Disney theme park opening up in Chengdu, but it’s one of the city’s most viral hotspots these days.

What is now known as ‘Chengdu Disney’ all over the Chinese internet is actually a small outdoor park in a residential area in Chengdu’s Yulin area, which also serves as the local senior fitness activity center.

Crowds of young people are coming to this area to take photos and videos, hang out, sing songs, cosplay, and be part of China’s internet culture in an offline setting.

 
Once Upon a Rap Talent Show
 

The roots of ‘Chengdu Disney’ can be traced back to the Chinese hip-hop talent show The Rap of China (中国新说唱), where a performer named Nuomi (诺米), also known as Lodmemo, was eliminated by Chinese rapper Boss Shady (谢帝 Xièdì), one of the judges on the show.

Nuomi felt upset about the elimination and a comment made by his idol mentor, who mistakenly referred to a song Nuomi made for his ‘grandma’ instead of his grandfather. His frustration led to a viral livestream where he expressed his anger towards his participation in The Rap of China and Boss Shady.

However, it wasn’t only his anger that caught attention; it was his exaggerated way of speaking and mannerisms. Nuomi, with his Sichuan accent, repeatedly inserted English phrases like “y’know what I’m saying” and gestured as if throwing punches.

His oversized silver chain, sagging pants, and urban streetwear only reinforce the idea that Nuomi is trying a bit too hard to emulate the fashion style of American rappers from the early 2000s, complete with swagger and street credibility.

Lodmemo emulates the style of American rappers in the early 2000s, and he has made it his brand.

Although people mocked him for his wannabe ‘gangsta’ style, Nuomi embraced the teasing and turned it into an opportunity for fame.

He decided to create a diss track titled Xiè Tiān Xièdì 谢天谢帝, “Thank Heaven, Thank Emperor,” a word joke on Boss Shady’s name, which sounds like “Shady” but literally means ‘Thank the Emperor’ in Chinese. A diss track is a hip hop or rap song intended to mock someone else, usually a fellow musician.

In the song, when Nuomi disses Boss Shady (谢帝 Xièdì), he raps in Sichuan accent: “Xièdì Xièdì wǒ yào diss nǐ [谢帝谢帝我要diss你].” The last two words, namely “diss nǐ” actually means “to diss you” but sounds exactly like the Chinese word for ‘Disney’: Díshìní (迪士尼). This was soon picked up by netizens, who found humor in the similarity; it sounded as if the ‘tough’ rapper Nuomi was singing about wanting to go to Disney.

Nuomi and his diss track, from the music video.

Nuomi filmed the music video for this diss track at a senior activity park in Chengdu’s Yulin subdistrict. The music video went viral in late March, and led to the park being nicknamed the ‘Chengdu Disney.’

The particular exercise machine on which Nuomi performed his rap quickly became an iconic landmark on Douyin, as everyone eagerly sought to visit, sit on the same see-saw-style exercise machine, and repeat the phrase, mimicking the viral video.

What began as a homonym led to people ‘Disneyfying’ the park itself, with crowds of visitors flocking to the park, some dressed in Disney-related costumes.

This further developed the concept of a Chengdu ‘Disney’ destination, turning the park playground into the happiest place in Yulin.

 
Chengdu: China’s Most Relaxed Hip Hop Hotspot
 

Chengdu holds a special place in China’s underground hip-hop scene, thanks to its vibrant music culture and the presence of many renowned Chinese hip-hop artists who incorporate the Sichuan dialect into their songs and raps.

This is one reason why this ‘Disney’ meme happened in Chengdu and not in any other Chinese city. But beyond its musical significance, the playful spirit of the meme also aligns with Chengdu’s reputation for being an incredibly laid-back city.

In recent years, the pursuit of a certain “relaxed feeling” (sōngchígǎn 松弛感) has gained popularity across the Chinese internet. Sōngchígǎn is a combination of the word for “relaxed,” “loose” or “lax” (松弛) and the word for “feeling” (感). Initially used to describe a particular female aesthetic, the term evolved to represent a lifestyle where individuals strive to maintain a relaxed demeanor, especially in the face of stressful situations.

 

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The concept gained traction online in mid-2022 when a Weibo user shared a story of a family remaining composed when their travel plans were unexpectedly disrupted due to passport issues. Their calm and collected response inspired the adoption of the “relaxed feeling” term (also read here).

Central to embodying this sense of relaxation is being unfazed by others’ opinions and avoiding unnecessary stress or haste out of fear of judgment.

Nowadays, Chinese cities aim to foster this sense of sōngchígǎn. Not too long ago, there were many hot topics suggesting that Chengdu is the most sōngchí 松弛, the most relaxed city in China.

This sentiment is reflected in the ‘Chengdu Disney’ trend, which both pokes fun at a certain hip-hop aesthetic deemed overly relaxed—like the guys who showed up with sagging pants—and embraces a carefree, childlike silliness that resonates with the city’s character and its people.

Mocking sagging pants at ‘Chengdu Disney.’

Despite the influx of visitors to the Chengdu Disney area, authorities have not yet significantly intervened. Community notices urging respect for nearby residents and the presence of police officers to maintain order indicate a relatively hands-off approach. For now, it seems most people are simply enjoying the relaxed atmosphere.

 
Being Part of the Meme
 

An important aspect that contributes to the appeal of Chengdu Disney is its nature as an online meme, allowing people to actively participate in it.

Scenes from Chengdu Disney, images via Weibo.

China has a very strong meme culture. Although there are all kinds of memes, from visual to verbal, many Chinese memes incorporate wordplay. In part, this has to do with the nature of Chinese language, as it offers various opportunities for puns, homophones, and linguistic creativity thanks to its tones and characters.

The use of homophones on Chinese social media is as old as Chinese social media itself. One of the most famous examples is the phrase ‘cǎo ní mǎ’ (草泥马), which literally means ‘grass mud horse’, but is pronounced in the same way as the vulgar “f*ck your mother” (which is written with three different characters).

In the case of the Chengdu Disney trend, it combines a verbal meme—stemming from the ‘diss nǐ’ / Díshìní homophone—and a visual meme, where people gather to pose for videos/photos in the same location, repeating the same phrase.

Moreover, the trend bridges the gap between the online and offline worlds, as people come together at the Chengdu playground, forming a tangible community through digital culture.

The fact that this is happening at a residential exercise park for the elderly adds to the humor: it’s a Chengdu take on what “urban” truly means. These colorful exercise machines are a common sight in Chinese parks nationwide and are actually very mundane. Transforming something so normal into something extraordinary is part of the meme.

A 3D-printed model version of the exercise equipment featured in Nuomi’s music video.

Lastly, the incorporation of the Disney element adds a touch of whimsy to the trend. By introducing characters like Snow White and Mickey Mouse, the trend blends American influences (hip-hop, Disney) with local Chengdu culture, creating a captivating and absurd backdrop for a viral phenomenon.

For some people, the pace in which these trends develop is just too quick. On Weibo, one popular tourism blogger (@吴必虎) wrote: “The viral hotspots are truly unpredictable these days. We’re still seeing buzz around the spicy hot pot in Gansu’s Tianshui, meanwhile, a small seesaw originally meant for the elderly in a residential community suddenly turns into “Chengdu Disneyland,” catching the cultural and tourism authorities of Sichuan and even Shanghai Disneyland off guard. Netizens are truly powerful, even making it difficult for me, as a professional cultural tourism researcher, to keep up with them.”

By Manya Koetse, co-authored by Ruixin Zhang

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