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CCTV Spring Festival Gala 2018 (Live Blog)

It’s time for the CCTV 2018 New Year’s Gala – follow the highlights and the low points here.

Manya Koetse

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It is time for the CCTV Spring Festival Gala, one of the most-watched, most-discussed, and most mocked lived television events in the world, taking place on the Lunar New Year’s Eve. What’s on Weibo discusses the ins & outs of the 2018 edition and the social media frenzy surrounding it in this live blog.

Check out our CCTV Spring Festival Gala 2019 Live Blog here.

The biggest live televised event in the world, the CCTV New Year’s Gala, also known as the Spring Festival Gala or Chunwan (春晚), is a true social media spectacle. On February 15th 2018, the 36th edition of the 4-hour-long live production is taking place.

The show, that is organized and produced by the state-run CCTV since 1983, is not just a way for millions of viewers to celebrate the Lunar New Year (除夕); it is also an important opportunity for the Communist Party to communicate official ideology to the people and to showcase the nation’s top performers.

Watch the live stream here on What’s on Weibo (if you have no access to YouTube, please check the CCTV live stream here).

What’s on Weibo provides you with the ins & outs of the 2018 Gala and its social media frenzy, with updates before, during and after the show. Follow our liveblog below (we recommend you keep your browser open – you’ll hear a ‘beep’ when updated). (Note: this live blog is now closed, thank you!).

 
15/02 10:17 About the Gala (3,5 hours to go!)

Just 3,5 hours to go before the start of the show, so we have the time to tell you a bit more on the Gala if you’re not so familiar with it. Since its very first airing in 1983, the Spring Festival Gala has captured an audience of millions. In 2010, the live Gala had a viewership of 730 million; in 2014, it had reached a viewership of 900 million, making the show much bigger in terms of viewership than, for example, the Super Bowl.

As viewer ratings of the show in the 21st century have skyrocketed, so has the critique on the show – which seems to be growing year-on-year. In 2016, the criticism was so overwhelming that CCTV’s official Weibo account even temporarily shut the comment section on the show. The show lasts a total of 4 hours, and has around 30 different acts, from dance to singing and acrobatics. The acts that are both most-loved and most-dreaded are the comic sketches (小品) and crosstalk (相声); they are usually the funniest, but also convey the most political messages. (The controversial 2017 CCTV Spring Gala sketch ‘Long Last Love’ where a woman wants to divorce her husband for not being able to conceive.) For the general viewers and social media users, mocking the show has become so commonplace that the sentence “There’ll never be a worst, just worse than last year” (“央视春晚,没有最烂,只有更烂”) has become a well-known idiom connected to the Gala.

 
15/02 12:29 What can we expect of the CCTV Gala this year?

It’s almost show time! Tonight’s show will feature a total of 42 acts over a time span of 4 hours. Like last year, the show will be broadcasted from various places besides its main venue in Beijing’s CCTV’s No.1 Studio. Central to the theme of this year’s Gala is China’s rising power, reflecting on both the Silk Road and the 40 Year Anniversary of Deng Xiaoping’s Reform Policy. What is noteworthy about tonight’s programme is its many Taiwanese performers – a majority of tonight’s big name singers are Taiwanese. Also noteworthy is that although “innovation “ is key to the Gala’s theme tonight, it has many of the same presenters as previous years. Also, one of the acts that drew a lot of attention last year, namely Jackie Chan performing a song named “Nation”, seems to be repeated in a way: Jackie Chan will perform a song titled “China” tonight.. The song drew critique last year for being too political. According to many viewers, the spectacle generally is often “way too political” with its display of communist nostalgia, including the performance of different revolutionary songs such as “Without the Communist Party, There is No New China” (没有共产党就没有新中国). Although there are no titles of tonight’s acts that explicitly mention the Party, we can probably expect the same complaints on Chinese social media.

 
15/02 12:28 Can You Spot ‘CCTV Gala Brother Smile’ Tonight?

The CCTV Gala is an annual source of memes on Chinese social media. One person who went viral last year is “‘CCTV Gala Brother Smile’ (#春晚笑脸哥#)”. Directly after the ending of the CCTV Gala in 2017, many Weibo netizens discussed one person in the audience – observant viewers have spotted the very same man in the audience of the CCTV Gala every year since 1999. The man was nicknamed ‘CCTV Gala Brother Smile’ (#春晚笑脸哥#) because he always smiles.

Many netizens are extremely curious about the man, wondering how he came to sit from the back of the audience to the front crowd throughout the years. Some also compliment him for not having changed much over the past 18 years. If you spot him tonight, let us know!

 
15/02 12:57 Tonight’s CCTV Gala Venues

Like last year, the show will be broadcasted from various places besides its main venue in Beijing’s CCTV’s No.1 Studio, namely from Qiandongnan, an autonomous prefecture in the southeast of Guizhou province, Zhuhai (Guangdong), Qufu (Shandong), Tai’an (Shandong), and Sanya (Hainan).

It is a tradition for the Gala to have subvenues where it broadcasts from. In 2016, the Gala was aired from Quanzhou, Xi’an, Guangzhou and Hulun Buir. In 2017, it was broadcasted from Harbin, Guilin, Shanghai and Liangshan. Every city has its own hosts, who often welcome the audiences in their own local dialect or language, with performances that are related to the region. In 2016, the spectacular performance of singer Sun Nan (孙楠) who danced with 540 moving robots, for example, reinforced the image of Guangdong as the home of China’s tech startups.

 
15/02 13:07 Here We Go! “China’s Colorful Years”

The show has begun! In this opening act, that presents the years of PRC history as “thousands of purples and reds” (“万紫千红中国年”), there are various artists from mainland China, Hong Kong, and Taiwan. From Hong Kong, there is the award-winning singer and actress Joey Jung (容祖儿). From Taiwan, there’s the former F4 pop group member Vic Chou. Other artists in this opening act are Phoenix Legend (凤凰传奇), a Chinese popular music duo of female vocalist Yangwei Linghua and male rapper Zeng Yi, actress and TV anchor Hu Ke with husband actor Sha Yi, and others.

 
15/02 13:15 The Presenters

The presenters now welcome everyone to the Gala. This year’s presenters of the Gala are Kang Hui (康辉), Zhu Xun (朱迅), Ren Luyu (任鲁豫), Li Sisi (李思思), and Nëghmet Raxman (尼格买). Three of them, namely Kang, Zhu, and Raxman, were also presenters in the 2017 New Year’s Gala. All of the hosts are familiar CCTV faces.

The ladies:

Zhu Xun (1973) is a well-known presenter and actress from Suzhou, who is presenting the Gala for a 5th time now. Li Sisi (1986) is the youngest presenter tonight; she is a Chinese television host and media personality most known for her role as host of the Gala since 2012.

The gentlemen:

Kang Hui (1972) is a Hebei-born influential CCTV news anchor. Ren Luyu (1978) is a Chinese television host from Henan, and he has previously presented the Gala in 2010 and 2016. Nëghmet (1983) is a Chinese television host of Uyghur heritage who also is not a newcomer; he hosted the Gala since 2015.

In the subvenues, there will be different hosts, but most of them are also familiar faces (so far goes the “new” theme of tonight…):

Guizhou: Ma Yue (CCTV) and Dou Aili (Guizhou radio and television host).

Guangdong: Yang Fan (CCTV) and Gui Jiachen (Zhuhai TV).

Shandong (Qufu & Tai’an): Li Jiaming (CCTV), Li Yi (Shandong radio and television).

Hainan: Zhang Zequn (CCTV), Wang Si (Hainan radio and television host.

 
15/02 13:14 Director & Theme: Chinese Values, Chinese Power

While we are watching the spectacles across the different venues, a little bit about the director and theme of tonight’s show. After themes such as the “Chinese Dream” and “Family Affinity”, this year’s theme revolves around “Chinese values, Chinese power.” One of the most important dimensions of this year is that it commemorates the 40-year-anniversary of China’s Economic Reform Policies (改革开放) initiated by Deng Xiaoping in 1978.

This year’s director is Yang Dongsheng (杨东升) from Guangdong (see picture below), who is directing the Gala for the second year in a row. According to Sina News, the word “NEW” is central to this year’s Gala. As we’ve seen in last years, with spectacular Avatar-like settings for dance and singing acts in 2017, and the 540-dancing-robots-act in 2016, the display of ‘innovation’ in entertainment has become an important new characteristic for the Gala.

 
15/02 13:19 “Happy Holiday” Dance (All Venues)

In this first act across all venues there are people from several countries, including China, Russia, and the UK. China’s One Belt, One Road initiative also plays an important role tonight, so a more international programme can be expected. One of the main dancers here is Aoyue Zhang (张傲月), the winner of “So You Think You Can Dance China” and the “Most Popular Chinese Dancer.”

 
15/02 14:17 Sketch: “Real or Fake Teacher”

This is the first comical sketch tonight, and we can expect many more to come. Last year, many people could not appreciate the message constructed in the Gala’s sketches that emphasized the woman’s role as mother and wife, such as the narrative where a woman depended on her husband’s money or the one where a wife wanted to let her husband divorce her because she could not conceive children (which was in a sketch titled ‘Long Last Love’ 真情永驻). Many felt the sketches propagated women to have children, some said they depicted women as “breeding machines.”

This sketch features a house cleaner who is hired by a young man to pretend to be his mother for a teacher’s family visit, since his own parents work and live abroad. But then it turns out his father is not abroad at all- he pays his son a surprise visit. The boy is not doing well at school in terms of his behavior. A moral of the story is the student are not always to blame; the parents are also responsible.

 
15/02 13:39 “Chunwan Roast” Hashtag Censored on Weibo

The CCTV Gala has not even reached its first hour, and already the hashtag “Spring Festival Gala Roast” (春晚吐槽) has been censored on Weibo.

Mocking the CCTV Gala has become a tradition over the years. As aforementioned in this liveblog, “There’ll never be a worst, just worse than last year,” is an idiom that always comes up in relation to the Gala.

On Weibo, netizens are not happy that the hashtag used to mock the Gala has been censored.

 
15/02 13:47 Song “Praise The New Era”

The title of this song is representative of tonight’s theme – CCTV is pushing the “new era” (新时代) as a concept on social media too – they even have a separate section for the hashtag on Weibo.

One of the singers here is the popular Chinese singer and actor Li Yifeng (1987), who broke into entertainment after competing in the “2007 My Hero” talent search. He is accompanied by actress Jing Tian (1988) and Maggie Jiang (Jiang Shuying, 1986).

 
20/02 13:03 Sketch “Driving Class”

Another sketch, of which there will be many tonight. This one features famous actors Cai Ming, Jia Bing and Pan Changjiang.

The sketch is about an older couple, whose love and relationship is inspiring a younger driving instructor. The older lady’s husband only has another three months before he turns 70, and they want to learn how to drive a car in order to make a big magical road trip together. It encourages the driving instructor to convey his feelings to his true love.

 
15/02 14:03 Move over to Guizhou!

Guizhou’s Qiandongnan is the first subvenue to be featured tonight. This first song, the “Joyous Song” was performed by the Liping County Singing Group, which belongs to the ethnic minority of Dong. The Kam a.k.a. Dong (侗) are a Kam–Sui people of southern China, and they are one of the 56 ethnic groups officially recognized by the People’s Republic of China. They are famous for their carpentry skills, unique architecture, and sweet rice.

Amidst the spectacular scenes we see Taiwan singer Lin Zhixuan (林志炫), better known as Terry Lin (1966), who performs a song titled “The Drums of the Sun.”

The singer Ayouduo (阿幼朵) is a famous Hmong/Miao singer, she sings the song titled the “Sunset Duet.”

 
5/02 14:06 Jay Chou and Will Tsai

One of the most-anticipated acts tonight. The song “Love Confession Balloon” is a song by Jay Chou, who is on stage here. Jay Chou is a Taiwanese singer who is also called “Asia’s King of Pop.” He is joined here by Taiwanese-Canadian magician Will Tsai (蔡威泽), who participated in America’s Got Talent in 2017.

Will Tsai magically makes Jay Chou appear on stage.

 
15/02 14:10 PUBLIC SERVICE AD: PROSPEROUS HOME COUNTRY

During the CCTV Gala, there will be several two-minute public service ads that reflect on important societal issues and propagate government messages. This is the first one, in which dogs play a central role, since, obviously, the Year of the Dog is about the start in just a few hours.

 
15/02 14:26 The Children’s Song

Every year at the Gala, there will be a special performance focused on the kids. While it was dancing vegetables last year, this year sees dancing panda bears and dogs.

 
15/02 14:31 Comical Sketch: “Returning Home”

We’ve come to the 11th act of tonight, featuring Taiwanese actors Fang Fang, Zhang Chenguang, Du Zhulin, and also Wang Ji. This item is about coming home for New Year’s, in which we see a familly who bought towels from Taiwan to give to their Shandong family – but the towels are actually made in Shandong.

Last year, the Gala drew some criticism for featuring too many northern Chinese dialects. This year is significantly different, as the various acts have already presented various different dialects from across China. The actors in this sketch use a Taiwanese accent/dialect.

In general, this year’s show’s focus on Taiwan is really remarkable; not just in terms of singers coming from Taiwan but also the sketches using storylines that include Taiwan. It is especially noteworthy that this sketch’s title is “homecoming” or “returning home”, suggesting the ‘homecoming’ of Taiwan to the mainland.

The moral of this sketch is that people from Taiwan have never forgotten their “Chinese roots”, and that Taiwan and mainland China have an unbreakable connection.

 
15/02 15:01 The Reunion Between Faye Wong and Natasha Na

Another act tonight that was a much-anticipated one is this one featuring singer Wang Fei aka Faye Wong and Chinese vocalist Natasha Na (那英). The act is seen as a “reunion” between two of China’s greatest singers after 20 years. In 1998, a cooperation between the two on the very same stage was a great success across China.

 
15/02 14:53 Silk Road Painting Returns to Beijing

A special item in today’s program is the “homecoming” of a Chinese painting on the Silk Road – which clearly emphasizes the One Belt One Road theme. On stage are Chinese director Zhang Guoli and the Department Head of Palace Museum Shan Jixiang.

The painting is over 30 meters long and has been abroad for a long time. It is now “returning to the motherland” after it has been bought by the billionaire Xu Rongmao – he has donated it to the museum to “protect China’s heritage.” Those who are interested can watch the details of the painting the Palace Museum official website tomorrow.

The ensuing dance to this ceremony also focuses on the Silk Road.

 
15/02 15:12 Comical Sketch “Objections”

Depending on where you are live-streaming the Gala from (iQiyi, CCTV website, and YouTube channel all have some slight differences in airing the live event), we have now reached the 15th act of tonight, which is another comical sketch. This year, the Gala is featuring quite a lot of sketches; six in total.

Another genre is the ‘crosstalk’, which we’ll see later in this show. This particular act critiques doing business through “taolu” (套路), Chinese routines to do certain things according to ‘secret’ rules instead of taking the official road; it also suggests that leaders are spending too much time talking and socializing rather than actually doing things. The female protagonist in this act is actually giving the good example, who is all about cutting down on useless meetings, keeping in touch with the common people, and being open to more suggestions.

 
15/02 15:11 Over to Zhuhai, Guangdong Now!

After Guizhou, it is now time to shine for the subvenue in Shandong’s Qufu and Tai’an. While the song “Courage” is sung, we see some serious acts going on with motorcycles jumping through fire.

Really so many Taiwanese singers tonight! During this act we see Canadian-Taiwanese vocalist Pai Weijun (派伟俊) aka Patrick Brasca, who is a pop singer and songwriter known for singing the theme song “Try” of the film Kung Fu Panda 3.

 
15/02 15:22 “My Spring Festival, My Year”

It is remarkable how few traditional Communist-themed acts we’ve seen thus far. During the 17th act of the night, we see Wang Kai and Yang Yang with a sentimental song about the years passing by. It really suits the evening, which is also about looking back on the past 40 years since the Reform Policies and the “rise of China.”

Noteworthy: the children on stage are so-called “left-behind children” (留守儿童) from rural areas who are separated from parents who are working in remote urban areas. Earlier this year, the case of the “Yunnan Ice Boy” increased awareness of the difficult and poor conditions many of these children are in.

 
15/02 15:18 Here Comes the Crosstalk

This is the night’s first crosstalk (相声) scene. Different from the other sketches (小品), crosstalk usually involves two actors with one being the “joker” and the other being the “teaser”.

The actor in the middle, Feng Gong (冯巩), is one of China’s most renowned xiangsheng performers. He is best known for his performances in this CCTV New Year’s Gala, and has made more appearances on the show than any other major performer.

 
15/02 15:29 Song “Mountain Laughter”

There are many young vocalists tonight, but Lu Jihong and Zhang Ye are among the more traditional singers tonight.

 
15/02 15:40 CHINA by Jackie Chan!

Here he is again together with Wu Jin! Last year, Jackie Chan’s much-anticipated appearance on the show turned out to be somewhat cringeworthy. The Hong Kong singer and kung fu star showed his love for China through a song that was simply titled “Nation” (国家). In this act, the Hong Kong celebrity stood in front of an enormous Chinese flag together with students from the mainland, Taiwan, Hong Kong, as well as ethnic minorities.

Although the use of sign language by all the performers was praiseworthy, the song came after a night that had already seen many big flags, many dancing minorities, and the message of China’s national unity was already – not so subtly – propagated at every possible opportunity. Many netizens, however, did like the performance; some even claimed it was their “favorite act of the night.”

This time, Jackie again sings a somewhat cringeworthy song that is just titled “China” and which praises China and how much the singers love their motherland. The dancers in the back form the character ‘Zhong” for Zhongguo (China).

 
15/02 15:35 Is This Show Really Live?

Is this really live? Yes it is. But although the Gala is a live broadcast from CCTV’s No.1 Studio, and its other venues across China, every year’s show has a taped version of the full dress rehearsal. The tape of the official rehearsal runs together with the live broadcast, so that in the event of a problem or disruption, the producers can seamlessly switch to the taped version without TV audiences noticing anything.

 
15/02 15:45 Moving Over To Shandong

After the Gala’s traditional martial arts segment, we now move over to Shandong, where the song “Descendents of the Dragons” (龙的传人) is performed by Huang Xiaoming (黃曉明, 1977) and Hong singer Wallace Chung, Taiwan singer Jerry Yan, and Macao singer Xia Li’ao (夏利奥).

This is followed by the piano concert ‘Ode to the Yellow River’ played by the 35-year-old Chinese classical pianist Li Yundi and award-winning Chopin specialist Sa Chen (1979).

 
15/02 15:54 Piece of Africa?

Back to Beijing. Or well….dozens of African dancers join the stage with lions and zebras to do a Loin King type of act, but it seems somewhat misplaced? Wait, let’s see…

It is a ‘xiaopin’, one of the night’s short sketches, and it takes places in Africa, focusing on the new railway connections (emphasizing the One Belt, One Road intiative). On Twitter and Weibo, however, the sketch is receiving some critique.

 
15/02 16:15 Some more images of the Africa sketch

The title of the sketch is “Share the same Joy and Happiness《同喜同乐》and is actually meant to promote China-Africa relations. Not sure if it worked…Many reactions on social media deeming the sketch “racist.”

 
15/02 16:09 27th Act Tonight…

This is the night’s first Chinese opera segment featuring one of China’s leading Peking-Opera artists: Meng Guanglu.

 
15/02 16:13 Remembering 40th Anniversary of China’s Reform & Opening-up

In this song, titled “Rise Again”, China’s Reform and Opening-up policy of 1978 is commemorated. The singer Han Lei is accompanied on stage by a group of young dancers wearing a red scarf. The images in the back display images representing a developing China.

 
15/02 16:44 Running from one act to the next

Just a bit more than 30 minutes to go before the clock strikes twelve! Meanwhile, tonight’s 4-hour-show seems to proceed with unusual speed, moving from one item to the next within minutes or even seconds.

After a (very brief!) moment to honor some of China’s “model workers”, it is time for some acrobatics. The act “Above the Waves” features the athlete Hu Shi.

On Twitter, meanwhile, discussions on the Africa sketch continue…

 
15/02 16:27 “New Start of Happiness” Song

It is time for Sun Nan to hit the stage again. The Chinese mandopop singer stole the show in 2016 when he danced with 540 robotsduring the Gala. This time, no robots, just Tan Weiwei (谭维维) aka Sitar Tan, a famous Chinese singer and actress.

 
15/02 16:33 Time for the Last Subvenue: Sanya

Some spectacular and dreamy scenes from the city of Sanya, in Hainan. First on piano we hear the song “New Silk Road”, completely in sync with tonight’s themes, played while floating on water. This is followed by the song: “To Brave the Wind and the Billows” (乘风破浪).

 
15/02 16:37 Military Acrobatics?!

This scene featuring acrobatics and dance with Pan Yuexin (潘跃新) in the lead is quite noteworthy as it has a strong emphasis on China’s military expansion.

 
15/02 17:18 China’s “Promise with 2035”

This song, titled “I have a promise/meeting with 2035” is quite representative of tonight’s gala, which is focused on China’s past decades of development and its rise.

The song is brought by the TFBoys, who have been very successful in China over the past years. They also appeared at last year’s Gala, and won the Weibo Awards for being the most popular on Chinese social media, for which they received nearly 63 million votes. Their performance here tonight might make it more appealing for younger audiences to watch the New Year’s Gala, which generally has a somewhat stuffy image.

Chinese futurologists are planning for the PRC to surpass the US to become the most important country in the world by around 2035, when its socialist modernization is expected to be “completed.”

 
15/02 16:56 A Different Chord Indeed!

In the last minutes before the new year, the swinging song “Not a Common Chord” is performed by Taiwanese singer Jam Hsiao, and exquisite vocalists Tia Ray and Dimash Kudaibergen. Actually a really funky song and uncommonly cool and danceable for the CCTV Gala.

 
15/02 17:06 A New Year, A New Era

Happy New Year everyone! Just before and after the twelve o’clock moment, there is a clear focus on “China’s New Era”, a theme that is reiterated throughout the Gala tonight – emphasizing that time does not just mark a new year but also a new phase in the modernization of China.

 
15/02 17:16 East, West, China is Best

The third – and last – public service ad of tonight was titled “Fragrant Hometown” and focused on people living abroad or away from home and coming back to their hometowns and families, where everything is warm, loving, and fragrant. The service ad sends out a message that there is no place like (Chinese) home.

 
15/02 17:35 “Bright Shoes” Dance Act

A pretty cool and original dance act in the final minutes of tonight’s show, performed by the dancers of the Langzhong Spring Festival Culture and Folk Art Troupe, Xinghai Conservatory of Music, the Wuhan Art Troupe, and Sichuan University.

 
15/02 17:41 “I Love you China”

After the night’s last segment of sketch comedy and dance act, the 42nd performance of tonight, and the last song before the Gala’s traditional closing song, is by main singers Zhang Yingxi and Jin Tingting, accompanied by a group of international (opera) singers from, amongst others, Italy, USA, and Russia.

While the song is playing, we see images of people waving the Chinese flag and military staff.

 
15/02 17:44 It’s a Wrap: Unforgettable Night

The last song of this night is “Unforgettable Night” (难忘今宵). It is sung by the 73-year-old singer and dancer Li Guyi (李谷一) together with Huo Yong, Liu Yuxin, and Tang Fei.

Li Guyi sings the same song every year at the end of this show. The last song ends with all performers of the Beijing venue on stage. The hosts wish everyone a happy new year. It’s a wrap!

By Manya Koetse, with contributions via WeChat from Boyu Xiao, Diandian Guo, and Tim Peng

Spotted a mistake or want to add something? Please let us know in comments below or email us.

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©2018 Whatsonweibo. All rights reserved. Do not reproduce our content without permission – you can contact us at info@whatsonweibo.com.

Manya Koetse is the editor-in-chief of www.whatsonweibo.com. She is a writer and consultant (Sinologist, MPhil) on social trends in China, with a focus on social media and digital developments, popular culture, and gender issues. Contact at manya@whatsonweibo.com, or follow on Twitter.

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    Andrea Ismail

    February 19, 2018 at 10:04 am

    So just asking, why in the song part with Dimash, Tia and Haiso, you only has Tia and Haiso picture but not Dimash. In fact he was the one that stood out on social media, is it fair to only put Tia and Haiso picture on your Blog but not Dimash. I don’t think so that is really how he is used for his talent but you can’t even put his picture.

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Backgrounder

How Chinese Kuaishou Rebel ‘Pangzai’ Became a Twitter King

He’s been called a ‘Twitter king’, but how did the unexpected online fame of this ‘Hebei Pangzai’ start?

Jessica Colwell

Published

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Twitter has fallen in love with a Chinese farmer after his drinking videos on Kuaishou were cross-posted abroad and went viral. He has embraced his new fans and Western social media, arguably becoming one of China’s most successful cultural ambassadors of the year.

He describes himself as the “inventor of tornado beer drinking style” and as an “ordinary peasant from China.” ‘Hebei Pangzai’ only joined Twitter in August of 2019, but he already has a Twitter following of more than 111.6K.

Although his account is temporarily restricted by Twitter at time of writing (“due to suspicious activity”), his popularity is only growing. Some Twitterers, such as the China twitterer Carl Zha (@CarlZha), are even initiating a “#FreePangzai campaign” to restore the account of the “one true King.”

But where and when did the online fame of ‘Hebei Pangzai’ start?

Let’s begin our introduction to Pangzai with one tweet from March of this year, when Twitter user ‘Hunnaban Trenchboss’ posted a video from Chinese short video app Kuaishou (快手) showing a man – ‘Pangzai’ – wearing sunglasses and smoking a cigarette while preparing an incredible mixed drink.

The man in the video smoothly pops the cap off a bottle of beer with a chopstick, pours some in a large jar, then twirls the bottle and propels the rest of the beer in a tornado of force down his throat.

He follows that up by pouring in more beer, some blue liquor, an egg, some Pepsi, and a hefty glass of baijiu – which he dumps in only after lighting it on fire, igniting his finger, and coolly lighting his cigarette. He then chugs the entire concoction in a matter of seconds.

“How do I become as cool as this guy, The Coolest Guy?”, the tweet said.

The same video was shared again in August by a few Russian accounts, was retweeted by an American account, and then went completely viral, racking up millions of views and tens of thousands of retweets.

That video has now been viewed almost 12 million times on Twitter, and has inspired tens of thousands of fans who herald him as ‘king.’

The man in the video referred to as ‘Pangzai’ (胖仔, ‘chubby dude’) is Liu Shichao (刘世超), a 33-year-old farmer and small-time Chinese internet celebrity from a city called Xingtai in Hebei Province.

According to an interview with Technode, he found out about the video on Twitter when some of his new foreign fans opened Chinese social media accounts to find him and tell him about his overnight online fame.

“One message told me that I was a celebrity now in America,” he told Technode: “So I chatted with the person [who sent the message] for a whole day, with the help of translation software.”

Within two days of his video going viral, Pangzai had figured out how to use a VPN, opened his own Twitter account and started uploading videos.

He even posted a reply on the original viral video to alert everybody to his account.

Liu’s early response to his viral video on Twitter.

Since then, Liu ‘Pangzai’ has amassed over 111,000 followers and has posted many more videos of everything from drinking, to cooking, to exploring his countryside hometown.

But it was the drinking videos specifically that earned him his following, both abroad and in China.

 

IT STARTED ON KUAISHOU

“Pangzai epitomizes the typical Kuaishou account.”

 

Liu began his internet career three years ago on Kuaishou, a Chinese short video app massively popular among China’s lower-tier cities and countryside.

In contrast to the polished, celeb-heavy platform Douyin, which is most popular among urban youths, Kuaishou is a platform for the masses. Its users are known for their crazy antics and general disregard for personal safety.

Liu Shichao’s Kuaishou account has 354,000 followers, but the majority of his videos have been removed.

Pangzai epitomizes the typical Kuaishou account. Posting under the handle “Chubby Dude from Hebei” (@河北胖仔), he uploads videos of himself eating and drinking in eye-popping combinations, or sometimes smashing things – from bricks to unopened water bottles – with his bare hands.

Liu’s video of breaking bricks with his hands was also popular on Twitter.

Liu also gained notoriety, and a couple hundred thousand followers, from his mastery of the so-called ‘beer tornado technique’ (小旋风 xiǎo xuànfēng).

According to an interview with the BBC, he peaked at 470,000 followers on Kuaishou and was monetizing his online fame with some 10,000 RMB ($1420) per month.

Liu’s signature beer tornado technique features in the first video he posted to Twitter.

Unfortunately for Liu, China’s Cyberspace Administration announced a crackdown on vulgar and illegal content across multiple social media platforms in spring of 2018, with a focus on Douyin, Kuaishou, and its sister news company Jinri Toutiao. Kuaishou was pulled from app stores until it cleaned up its act.

It is unclear just how many videos and accounts have been removed as a result of the cleanup. We can get a rough idea from an announcement by Kuaishou earlier this year that in March of 2019 alone, it removed an average of over 11,000 videos and blocked almost 1,000 accounts every day.

The result for Liu was that his account was suspended for four months and the majority of his most popular videos, including the one that went viral abroad, were removed for promoting ‘unhealthy drinking habits.’

When you look at his Kuaishou account today, you won’t see many videos focused solely on baijiu and beer chugging.

The videos that remain on his account do include drinking (and his signature tornado move) but it is always accompanied by eating food or some other activity (such as sitting deep in a field of corn, munching on roast duck and dribbling baijiu down a corn leaf into a glass.)

In a video posted to Kuaishou, Liu pours baijiu into a glass from a corn leaf, before then lighting it on fire and chugging it.

Liu still has 354,000 followers on Kuaishou. His Chinese fans, like his foreign ones, marvel at his cool and collected manner as he eats and drinks all sorts of disgusting things.

Canned herring features heavily in his most popular recent videos, where he can be seen sipping the juice directly from the can.

In one of his videos on Kuaishou, Liu eating herring directly from the can, to the disgust of his fans.

“This has to be the most unaffected anyone has ever been by eating canned herring,” says one fan. “The flavor is disgusting! 99.9% of people who try this would vomit,” another online commenter replies.

 

AN UNEXPECTED TWITTER KING

“Liu is like many young men from the countryside of Northern China: open, friendly, humble, and genuinely excited to share his life.”

 

This year, Liu seems to have embraced his newfound international stardom with grace and savvy.

He uses Twitter’s in-app translation to help him communicate with fans and has been highly interactive on the platform.

Liu ‘Pangzai’ was also quick to open up a Paypal account and share it with followers, and has recently made YouTube and Instagram accounts to prevent scams pretending to be him. He has also collaborated with a Twitter fan to sell T-shirts online in America.

Many online fans have dubbed him ‘king’, perhaps the highest praise one can receive on the internet today.

But in contrast to the sunglasses and chill demeanor of his videos, Liu does not appear to be an internet celebrity overly obsessed with being cool.

Instead, he is like many young men from the countryside of Northern China: open, friendly, humble, and genuinely excited to share his life (and drinking habits) with the rest of the world.

Liu began using translation software to communicate with fans soon after joining Twitter.

After reposting all of his old drinking videos from Kuaishou, Liu started asking Twitter fans what they would like to see from him. Many responded that they wanted more about his life in rural China.

He has since followed up with videos showing him fixing a pipe with his friends, exploring his local market, cooking sweet potatoes, and, of course, a tutorial on how to master the ‘tornado beer’ technique.

Liu explaining on Twitter how to perform the tornado beer technique that helped make him famous.

Many have expressed concern for his health in light of his drinking habits, but he has assured everybody that everything he does is “within his ability” and that he doesn’t drink like that very often.

Liu is grateful for all the support and praise he has received from abroad. “It’s crazy to have all of these foreign friends all of a sudden,” he recently said in an interview with Deadspin: “I really have to thank them a lot. If I have a chance I will find them and we can drink together.”

Seemingly to that end, Liu has recently organized a party to be held near his hometown in China, exciting fans all over the world and spurring many to apply for passports and visas.

Once Liu began inviting people to his party, he changed the date and location in order to accommodate more attendees.

The date is set for December 14, 2019 in Zhuamadian City, Hebei Province; too soon for many to make it, but he promises another party in the spring. There is talk also of organizing a visit for Liu ‘Pangzai’ to go to America.

 

WINDOW INTO CHINESE SOCIAL MEDIA

“Liu’s growing notoriety abroad seems to have flown completely under the radar of the Chinese internet.”

 

Although there are many vloggers like Pangzai in China, he stands out on Twitter as some sort of window into Chinese social media, especially because this online world is usually so separate from the Western realms of social media.

The recent explosive growth of Chinese social media apps such as TikTok has not done much to facilitate this kind of cultural interaction between China and the West.

Although Tiktok is, in fact, a Chinese app (called Douyin 抖音 in China), there are actually two different versions of the same app in mainland China and abroad, meaning that the other ‘Pangzais’ of the Chinese internet still remain within the social media spheres of the PRC, rarely gaining fame outside of the Great Firewall.

In China, aside from his fans on Kuaishou, Liu’s growing notoriety abroad seems to have flown completely under the radar of the Chinese internet. He is mentioned only one or two times across Weibo, and searches for his name and handle on WeChat, Baidu, and various Chinese tech news sites bring up nothing.

Liu is a rare example of genuine soft power coming out of China. A pure, grassroots man of the people with strong cultural appeal who sincerely enjoys sharing his life and his culture with the rest of the world. His tweets are full of affection and appreciation for his fans, as well as frequent prompts for followers to share their own lives and customs of their home countries.

To watch his introduction to Twitter and rise to fame is to see the best of the internet: cultural interaction, genuinely shared delight, and mutual admiration inspired by hilarious antics caught on camera.

His Twitter fans express their hope that Twitter Support will soon lift the temporary ban on their ‘Twitter king.’ To them, it’s perfectly clear: this online king is nowhere near dead, long live Pangzai!

Follow the #FreePangzai hashtag on Twitter.

Update: Panghaizi is out of Twitter jail!

 
Want to read more about unexpected online celebrities from China? Also see:
The Story of Two Farmers Who Became Internet Celebrities;
The “Vagrant Shanghai Professor”;
From Farmgirl to Fashionista: Weibo Celebrity Fairy Wang.

 

By Jessica Colwell
Follow @whatsonweibo

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©2019 Whatsonweibo. All rights reserved. Do not reproduce our content without permission – you can contact us at info@whatsonweibo.com.

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China Celebs

“Living a Nightmare” – Chinese Beauty Guru Yuya Mika Shares Shocking Story of Domestic Abuse

Famous makeup artist Yuya Mika shared her story in a video that has since gone viral on Weibo.

Manya Koetse

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First published

Chinese famous makeup vlogger Yuya Mika has come out and shared her experience of being physically abused by her former boyfriend. Yuya’s story – told in a documentary-style video that is now going viral – does not just raise online awareness about the problem of domestic violence, it also shows the raw realness behind the glamorous facade of China’s KOLs’ social media life.

Fashion and makeup blogger He Yuyong, better knowns as Yuya (宇芽) or Yuya Mika (@宇芽YUYAMIKA), has gone viral on China’s social media platform Weibo for sharing her personal story of suffering domestic abuse at the hands of her ex-partner.

On Monday afternoon, November 25 – which is the International Day for the Elimination of Violence against Women – Yuya, a KOL (Key Opinion Leaders/online influencer) who has over 800,000 followers on her Weibo account, wrote: “I’m a victim of domestic violence. The past six months, I feel like I’ve been living a nightmare. I need to speak up about domestic violence here!”

With her post, Yuya shared a 12-minute documentary-style video in which she tells how she has been abused by her partner of one year, with whom she has now separated.

The short doc does not just tell Yuya’s story, it also features the experiences of her former partner’s ex-wives, who allegedly also suffered domestic violence at his hands.

Besides the shocking accounts of the women, the video contains also footage of Yuya’s ex-boyfriend trying to violently drag her out of an elevator – a moment that was caught on security cameras in August of this year.

Yuya identifies her former boyfriend and abuser as the 44-year-old artist and Weibo blogger ‘Toto River’ (@沱沱的风魔教), who was married three times before starting a relationship with the famous beauty blogger.

The two met each other through social media, and Yuya initially fell for his talent and kindness. But, as she says, his perfect social media image soon turned out to be nothing but a fake facade, and the nightmare began.

The beauty blogger explains that the domestic violence went hand in hand with mental abuse, with Yuya being brainwashed into believing she was lucky to be with a man such as her boyfriend.

As the abuse became a regular occurrence, Yuya tearfully explains how she sometimes could not work for a week because her face was too bruised for shooting videos.

Yuya also writes on Weibo that she shares her story so that the experiences she and her ex-boyfriend’s former wives suffered will not happen to other women, and to warn others from ending up in a similar situation.

Meanwhile, the Weibo account of Yuya’s former boyfriend has been closed for comments.

Yuya Mika is not just popular on Weibo and video ap Tiktok. The beauty guru – famous for doing imitation makeup of celebrities and famous icons such as Mona Lisa – also has over 750k fans on her Instagram account and thousands of subscribers on her YouTube Channel, where she posts makeup tutorials.

Yuya Mika as Mona Lisa.

Yuya is part of the company of Papi Jiang (aka Papi Chan), a Chinese vlogger and comedian who became an internet celebrity in 2016. On Tuesday, the Papi Jiang company also responded to Yuya’s video, saying they fully support the makeup artist in coming forward with her story.

At time of writing, Yuya’s story has been shared over 425,000 times, with a staggering thread of more than 280,000 comments on Weibo.

Many commenters respond in shock that the tearful woman in the video is actually Yuya, as the makeup artist is usually always smiling and shining in front of the camera. Other Weibo users express their hopes that Yuya’s ex-boyfriend will be punished for what he did.

With over 160 million views, the hashtag “Yuya Suffers Domestic Abuse” (#宇芽被家暴#) is now in the top five of most-discussed topics on Weibo.

Over the past few years, the issue of domestic violence has received more attention on Chinese social media, especially since China’s first national law against domestic violence came into effect on March 1, 2016. More women have come forward on Chinese social media to share their personal experiences with domestic abuse.

According to Chinese media reports of Tuesday afternoon, local authorities are currently investigating Yuya’s story.

By Manya Koetse, with contributions from Miranda Barnes
Follow @whatsonweibo

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