China Celebs
China’s Celebrity Weight Craze: Qin Hao’s Viral Diet and Body Anxiety Behind the Weight-Loss Trend
The extreme diet of Chinese actor Qin Hao has sparked a trend of people sharing photos of their corn and egg meals. It’s yet another celebrity weight-loss trend that is more about unrealistic expectations than healthy ways of shedding pounds.
Published
3 years agoon
By
Zilan Qian
Actor Qin Hao’s remarkable weight loss has sparked waves of online excitement over a potential new diet plan. Qin is not the only Chinese celebrity whose weight loss journey has become an online hype. But behind the relentless pursuit of celebrity weight loss plans lies the issue of body anxiety, particularly among young Chinese women.
Why do we see so many photos with one ear of corn on Weibo these days? It has everything to do with Qin Hao (秦昊). The actor, renowned for his role in the highly acclaimed 2020 Chinese drama series “The Bad Kids” (隐秘的角落), has recently garnered significant attention for his appearance in another compelling series titled “The Long Wait” (漫长的等待).
This time, his surge in popularity is not just because of his exceptional acting abilities or the captivating character he portrayed, but mostly because of the remarkable diet plan he followed to lose weight during the filming of the series.
In his latest role, Qin played a middle-aged man with a chubby physique, round cheeks, and a beer belly. He had put on a lot of weight to play this character. However, later on, the director asked him to quickly lose weight and “sharpen up” (“必须瘦出棱角”).
Qin’s wife, Yi Nengjing (@伊能靜), discovered an online diet menu that helped Qin successfully lose over 20 pounds, resulting in a significant transformation in his appearance. Due to numerous inquiries from fans and followers, Yi decided to share the diet plan on her Weibo account.
The five-day diet plan consists of the following meals:
Day 1: Only unsweetened soy milk is consumed throughout the day.
Day 2: Each meal consists of one ear of corn.
Day 3: Breakfast includes dragon fruit, lunch consists of an apple, and dinner consists of blueberries.
Day 4: Breakfast consists of one boiled egg, while lunch and dinner consist of boiled shrimp.
Day 5: Breakfast includes broccoli, lunch consists of spinach, and dinner consists of lettuce.

Qin before (left) and after (right) following the diet plan. Photos from Yi Nengjing’s Weibo post.
On Weibo, many people trying out this diet are posting photos of their daily meals, resulting in dozens of photos of a single ear of corn being posted on the platform these days.

Many Chinese netizens are posting photos of corn – their entire meal according to day 2 of Qin Hao’s diet (images via Weibo.com).
Despite the supposed effectiveness of the diet, Yi also issued a warning to her followers. “I want to emphasize once again that I do not recommend this menu to anyone,” she wrote on Weibo. “The entire process is incredibly arduous, and Qin experienced weakness in his legs due to hunger for some days.”
Despite the warning, the menu still managed to attract a significant number of netizens willing to give it a try. With titles like “Challenging Qin Hao’s Diet Plan (挑战秦昊饮食法)” and “Losing 8 Pounds in Five Days (五天瘦八斤),” many people took to platforms such as WeChat, Bilibili, and Weibo to share videos, images and texts documenting their experiences with the same diet plan and the amount of weight they lost each day.
Among those who decided to try the diet plan was the renowned screenwriter and producer Yu Zheng (于正), known for his works such as “The Palace” (宫) and “The Story of Yanxi” (延禧攻略). Yu shared on his Weibo account that he successfully lost 10 pounds in just a few days by following Qin’s diet plan. In doing so, he also inspired others to give it a try.

Bilibili users sharing themselves practising Qin’s diet plan.
While some individuals recognize the extreme nature of Qin Hao’s diet plan, they have made modifications by adding carbohydrates and proteins on certain days or incorporating other “diet foods” like cucumbers or healthy snacks.

A user on Bilibili tried out Qin Hao’s diet plan and shared her experience. Although she admitted feeling “extremely hungry,” she said she lost almost 8 pounds and was “very pleased” with the outcome.
However, many choose to strictly adhere to the original plan, expressing sentiments such as “As long as I’m not starving to death, I’ll push myself to the limit” or “Even though I’m so hungry that I could eat a person, I’m still very happy with my progress.”
EXTREME CELEBRITY DIETS
“You are truly too fat.”
Qin is not the only celebrity whose weight loss journey has captured widespread attention. Earlier this year, another viral trend emerged among netizens, who urged director Guo Jingming (郭敬明) to establish a weight loss camp due to the noticeable weight loss among actresses who had worked on his film sets. On Weibo, this phenomenon was described as “no one can leave Guo Jingming’s film crew without losing weight” (“没有人能够胖着走出郭敬明剧组”).
Guo later disclosed his diet plan for actors and actresses during a television program. According to Guo, they were required to adhere to a diet that excluded oil, salt, and sugar. Additionally, he admitted that he would tell them “you are truly too fat (你真的太胖了)” on a daily basis, as a form of persuasion for those who were reluctant to follow the diet plan. Despite the extreme nature of this diet and his ‘brainwashing’ methods, many individuals continued to express their desire for Guo to realize an actual weight loss camp for them to join.

Weibo users compared photos of actresses Yu Shuxin and Jin Jing before and after joining Guo’s film crew to illustrate the effectiveness of Guo’s diet plan. The post where the above photos come from simply said: “I want to go! (想去!)” after the hashtag “#Guo Jingming film crew diet camp #郭敬明剧组减肥营#.

Guo reveals his way of helping actors lose weight (source).
The trend of following celebrity diets for weight loss remains popular, with an increasing number of individuals adopting the diet plans promoted by celebrities like Yu Shuxin, IU, Zhang Tianai, and others.
These diets come in various forms, ranging from single-food diets like cucumber and egg or boiled broccoli with plain porridge, to more restrictive approaches that eliminate specific ingredients, such as carbohydrates, or advocate for skipping evening meals. The widespread popularity of these diets is evident on social media, where netizens, mostly female, try them out and document their weight-loss journeys, sharing their progress with a wider audience.

Screenshot of the cover photo of one video on Bilibili introducing Yu Shuxin’s diet plan, which has been played over 150,000 times. The title says “Yu Shuxin’s way of losing 20 pounds’ weight. Revealing the diet plan to make your body easy to slim down! Losing 10 pounds in 10 days!”
The majority of posts and short videos revolving around these diet plans often feature attention-grabbing titles like “losing xx pounds in xx days,” accompanied by celebrities showcasing their slimmed body shapes.
CONCERNS SURROUNDING CELEBRITY CRASH DIETS
“Let me advise you: never, ever go down this terrible path.”
With the increasing popularity of celebrity diets, concerns about their impact on (mental) health have arisen. Doctors have issued warnings against attempting Qin Hao’s diet plan, cautioning that it can cause significant harm to the body and result in weight gain once discontinued.
Diets that severely restrict calorie intake, like this one, can have detrimental effects such as weakened immunity, decreased bone density, impaired memory, hair loss, and an increased risk of depression. Netizens commenting on posts of people trying these diets often warn others against blindly following their lead. One user offered a stern warning, saying: “To my sisters who haven’t started dieting, let me advise you: never, ever go down this terrible path.”
Despite the prevailing health concerns associated with celebrity diets, not everyone places their well-being above achieving a desired body shape. In response to a diet plan video by Kpop singer IU, one user acknowledged the potential harm it could cause but still said losing weight was their primary goal, as being overweight made them feel miserable: “I don’t care if it’s harmful to my body, as long as I can lose weight.”
Other users argue that everyone has the right to do whatever they want with their body: “We are all adults and responsible for our own affairs. If you want to lose weight, eat less. If you don’t want to lose weight, then continue to be overweight.”
PURSUIT OF THE PERFECT BODY
“For female celebrities, being fat destroys everything.”
Behind the never-ending new celebrity diet plans is the question of why celebrities losing weight garners such significant attention. It appears that shedding pounds has become a convenient method for celebrities to attract public interest and enhance their overall image. Losing weight is often portrayed as a symbol of willpower and dedication to one’s career.
For instance, Yuan Shanshan, who previously faced criticism for her appearance in certain TV series, received applause and positive attention after slimming down and achieving a V-line figure. Media reports frequently associate female celebrities’ dietary practices with the concept of “self-discipline,” utilizing titles such as “How self-disciplined are female celebrities?” to highlight their various weight-loss approaches.


Articles perpetuating body shaming comments towards female celebrities for weight gain. Headlines employing phrases like “the image of you giving up yourself is ugly” and “being fat destroys everything” depict weight gain negatively. The highlighted sentence emphasizes the damaging impact of being fat on a woman’s self-esteem.
On the other hand, when female celebrities gain weight, they are often accused of “betraying” their professional careers or “giving up” on their ambitions.
A quick online search reveals how numerous news articles and blog titles highlight female celebrities’ self-discipline through their successful weight loss. These pieces often showcase extraordinary diet methods, like relying on single strands of noodle as a carbohydrate source or consuming plain, boiled vegetables without any additional ingredients.
SLIM LIKE A CELEBRITY
“Will your boss promote you because you’re as thin as a celebrity?”
The public’s scrutiny of celebrities’ weight, often using it as a measure of willpower and success, is a common phenomenon, but celebrities themselves also influence the public’s perception of the ‘perfect’ figure. On various variety shows, female celebrities’ heights and weights are increasingly showcased, which inadvertently contributes to viewers’ anxieties about their own bodies.
Articles on social media treat these measurements as if they represent the standard for the majority, presenting titles such as “After looking at the heights and weights of these female celebrities, I swear I will never eat again,” or “The true heights and weights of female celebrities – a reference for weight loss,” and: “How light is thin? Revealing female celebrities’ heights and weights.” These articles contribute to the idolization of specific body shapes and weights as symbols of beauty and perfection.
‘Am I too fat weighing xx pounds?’ ‘What weight is considered “fat” in today’s society?’ ‘Why do people care about women’s weight so much?’ ‘Why am I so obsessed with my own weight?’ As women track and critique the weight fluctuations of female celebrities, many are grappling with questions about body image on social media. They seek answers to their own concerns, shaped by constant exposure to the seemingly ideal body weights of these celebrities.
Amidst all the celebrity weight craze, more critical voices are emerging in the Chinese social media sphere. Witnessing people blindly following celebrities’ weight loss journeys, one Zhihu user recently wondered: “Why should everyone strive to have the same bodies as the ones displayed by celebrities? Is there any tangible benefit for ordinary individuals to achieve the same level of thinness as these celebrities? Will your boss promote you or increase your salary simply because you’re as slim as a celebrity?”
Many individuals also question the connection between weight loss, self-discipline, and professional success. They assert that celebrities’ ability to maintain a slim figure is predominantly driven by financial incentives rather than exceptional personal qualities.
One Weibo user commented on Qin Hao’s diet plan, highlighting the disparities between celebrity lifestyles and those of everyday individuals: “Most people don’t have jobs that demand such extreme measures, nor do they lead a celebrity lifestyle with chauffeured transportation and dedicated services for nutrition and exercise management. Furthermore, everyday individuals don’t need to rely on weight loss as a means to seek public attention or stay in the spotlight.”
Chinese author Mao Li (毛利), in a Zhihu post, shared her perspective on the issue and acknowledged that she also has wasted valuable time on futile body image anxieties. She suggests breaking free from the media’s “perfect body” hype, embracing self-acceptance, and finding joy in living together with our bodies. She encourages people to “accept it, enjoy it, and praise it.”
By Zilan Qian
Get the story behind the hashtag. Subscribe to What’s on Weibo here to receive our newsletter and get access to our latest articles:
Spotted a mistake or want to add something? Please let us know in comments below or email us. First-time commenters, please be patient – we will have to manually approve your comment before it appears.
©2023 Whatsonweibo. All rights reserved. Do not reproduce our content without permission – you can contact us at info@whatsonweibo.com.
Zilan Qian is a China-born undergraduate student at Barnard College majoring in Anthropology. She is interested in exploring different cultural phenomena, loves people-watching, and likes loitering in supermarkets and museums.
You may like
China Celebs
Quiet Nationalism, Loud Statements, and Nanjing Memorial Day
From war memory to viral eggs, salty cakes, an unfortunate dinner party and farewell to an iconic actress.
Published
5 months agoon
December 14, 2025
🔥 China Trend Watch — Week 50 (2025)
Part of Eye on Digital China. This edition was sent to paid subscribers — subscribe to receive the next issue in your inbox.
Welcome to the Eye on Digital China newsletter. This is the China Trend Watch edition — a quick catch-up on real-time conversations.
I’ve rounded up my latest China trip that brought me from Chongqing to Nanjing, Wuhan, Zaozhuang and Beijing, for some of my research on Chinese remembrances of war. Along the way, I have met many friendly people and had interesting converations, from hanging out with a group of Wuhan teenagers to lively conversations with retired seniors in Shandong.
A small and short personal observation, if I may, regarding the current tensions between China and Japan.
I vividly remember the atmosphere on the streets during earlier moments when tensions ran sky-high—most notably in 2012, after a major diplomatic crisis erupted over Japan’s nationalization of several disputed Senkaku/Diaoyu Islands. That episode triggered large-scale anti-Japanese protests across China and spilled unmistakably into everyday life. In Beijing’s Sanlitun area, for instance, there was a street food vendor who put up a large sign proclaiming, “The Diaoyu Islands belong to China.” In the hutong neighborhoods, it seemed as though virtually every household had hung a Chinese flag by its door. Books about Japan that I purchased locally later turned out to have entire pages ripped out. My favorite sushi restaurant suddenly displayed a sign explaining that its brand was, in fact, very Chinese and had nothing to do with Japan. Nearby, in the clothing markets around the Beijing Zoo, T-shirts bearing nationalistic slogans related to the islands dispute were on sale at multiple stalls.
By contrast, during my most recent stay in Nanjing and beyond—despite the increasingly militant tone of state media and social media campaigns surrounding Japan, and despite the undeniable persistence of anti-Japanese sentiment—I noticed far fewer visible expressions of it in daily life. There were no slogan T-shirts, no banners, no overt street-level signaling. While news came out that a string of Japanese performances in China were canceled, I noticed hotel waitress fully dressed in a Japanese kimono at an in-house Japanese restaurant. Local bookstores are filled with works by Japanese authors, and Japanese popular culture appear to be thriving and coexisting comfortably with China’s own flourishing ACG (anime, comics, and games) industry.
Is there simply less anti-Japanese sentiment than over a decade ago? Or is it, perhaps, that in today’s highly digitalized Xi Jinping era, nationalist narratives are more tightly managed and increasingly channeled online—making people more cautious, more restrained, or simply less inclined to express political sentiments openly in public space?
A cab driver in Chongqing told me he believed there was “something wrong” with Japanese Prime Minister Sanae Takaichi and the influence she has had on bilateral relations since her rise to power. While supporting his government’s tough stance and expressing sadness over the scars left by war, he also mentioned that he had enjoyed a pleasant conversation earlier that same morning with a young Japanese man he had driven to the train station.
“We didn’t talk about the latest clash,” he said. “If find that too sensitive to mention. He spoke Chinese, he studied Chinese, like you. I don’t hate today’s Japanese people at all. In the end, we’re all just people. What’s happening now is something between the leadership.”
He spoke at length while driving me to the station, signaling that the topic clearly weighed on him. It left me with the sense that the absence of banners or T-shirts does not mean the issue has faded from everyday life, only that it is not expressed as a mass spectacle like it was in earlier years. It has become quieter, more online, and more filtered through official narratives, but it is still very much alive.
There is a lot more to say, but it is Sunday after all, and there is plenty more to read here, so let’s dive in.
- 🍓 Chinese consumers were pretty salty this week when discovering their pricey strawberry cake from Alibaba supermarket chain Hema (盒马) tasted all wrong. Hema acknowledged a production issue (they didn’t say it outright, but salt was allegedly used instead of sugar) and the incident triggered discussions about food safety & quality control in automated food production, especially when such a major mistake happens at high-profile companies.
- 🌡️ China’s announced ban on mercury thermometers (as of Jan 1st 2026) has sparked a buying frenzy, as many consumers, reluctant to switch to electronic alternatives, still prefer mercury models for their perceived accuracy and convenience. Despite nearly half of annual mercury poisoning cases being linked to broken thermometers, prices have now surged from around 4 yuan ($0.6) to over 30 yuan ($4.25), and stores have reported complete sellouts.
- ❄️ Beijing welcomed its first snowfall of winter 2025 this week, leading to lovely social media pics and the Beijing Palace Museum tickets selling out instantly. Experiencing and capturing that first snowfall at the Forbidden City has become somewhat of a holy grail on social media.
- 🕵️♂️ A local construction site in Shanghai unexpectedly became the scene of a modern-day treasure hunt after dozens of residents armed with shovels and metal detectors rushed to the area following online rumors that silver coins (including valuable older ones) had been found. Authorities had to intervene and, while not confirming the rumors, emphasized that any buried cultural relics belong to the state.
- 🇷🇺 Since this month, Chinese citizens can enter Russia visa-free for up to 30 days, a policy that led Chinese state media to claim that “Russia is replacing Japan as a new favorite among Chinese tourists.” On social media, however, the vibe is different, with travelers complaining about high prices, poor internet, lack of online payments, unreliable ATMs, and the need for thorough trip preparation — all reasons why Russia is unlikely to become the go-to destination for the Chinese New Year.
- 🫏 An investigation by Beijing Evening News revealed that many of the capital’s popular donkey meat sandwich shops are actually serving horse meat without informing customers. China’s donkey shortage — driven by declining domestic supply, rising demand for the traditional Chinese medicine Ejiao (which uses donkey hides), and an African export ban — has been a hot topic this year. Now that it’s directly affecting a beloved delicacy, the issue is drawing even more public attention.
1. Why This Year’s Nanjing Memorial Day Felt Different

Posters published by various Chinese state media outlets to commemorate the Nanjing Massacre.
December 13 marked the 88th anniversary of the fall of Nanjing, and this year’s Nanjing Memorial Day (南京大屠杀难者国家公祭日), although described as a low-key commemoration by foreign media, was trending all over Chinese social media.
During the Second Sino-Japanese War, on December 12, 1937, the Japanese army attacked Nanjing from various directions, and defending Chinese forces suffered heavy casualties. A day later, the city was captured. It marked the beginning of a six-week-long massacre filled with looting, arson, and rape, during which, according to China’s official data, at least 300,000 residents, including children, elderly, and women, were brutally murdered.
This year, the Nanjing Massacre Memorial Day, which was first officially held as a state-level event in 2014, carried extra weight. This dark chapter of history has continuously been a sensitive topic in Sino-Japanese relations, but with recent diplomatic tensions between the two countries reaching new heights, the Memorial Day was especially tied to current-day relations between China and Japan and to Prime Minister Sanae Takaichi, who has been described by Chinese media as an “ultranationalist” with tendencies to downplay Japan’s wartime aggression. Takaichi’s November 2025 parliamentary statement that a Chinese military action against Taiwan could be considered a “survival-threatening situation” for Japan, allowing for the deployment of its Self-Defense Forces, continues to fuel Chinese anger.
The link between history and current-day bilateral relations was visible not only on social media, but also during the commemoration itself, where Shi Taifeng (石泰峰), head of the ruling Communist Party’s Organization Department, said that any attempt to revive militarism and challenge the postwar international order is “doomed to fail.”
Besides the many online posters disseminated by Chinese official accounts on social media focusing on mourning, quiet commemoration, and honoring the lives of the 300,000 Chinese compatriots killed in Nanjing, one official online visual stood out for displaying a louder and more aggressive message—namely that posted by the official Weibo account of the Eastern Theater Command of the Chinese People’s Liberation Army (@东部战区).

The visual posted by the PLA Eastern Theater Command, titled: Rite of the Great Saber (大刀祭).
The visual showed a strong hand holding a giant blood-stained blade that is beheading a skeleton wearing a helmet marked “militarism,” with images related to the Nanjing Massacre visible on the blade and, behind it, a map of East Asia. The number “300000” appears in red, dripping like blood. At the top, the characters read “Rite of the Great Saber” or “The Great Saber Sacrifice” (大刀祭).
The official account explained the visual, writing: “(…) 88 years have passed and the blood of the heroic dead has not yet dried, [yet] the ghost of militarism is making a comeback. Each year, on National Memorial Day, a deafening alarm is sounded, reminding us that we must—at all times hold high the great saber offered in blood sacrifice, resolutely cut off filthy heads, never allow militarism to return, and never allow historical tragedy to be repeated.”
The text’s “cut off filthy heads” phrasing is similar to part of a now-deleted tweet sent out last month by the Chinese Consul General in Osaka, Xue Jian (薛剑), who responded to Takaichi’s controversial Taiwan remarks by writing (in Japanese): “If you come charging in on your own like that, there’s nothing to do but cut that filthy neck down without a moment’s hesitation. Are you prepared?” (“勝手に突っ込んできたその汚い首は一瞬の躊躇もなく斬ってやるしかない。覚悟が出来ているのか。”)
The recent visuals, social media approach, and shifts in texts reflect a clear change in tone in Chinese official discourse regarding Japan and the memory of war, moving the narrative from victimhood toward a more confrontational and militant tone.
2. He Qing, China’s “No. 1 Classical Beauty”, Passes Away at 61

He Qing. Images on the sides: the four famous roles in China’s most iconic tv dramas.
China’s “No. 1 Classical Beauty” (古典第一美女), He Qing (何晴), who starred in all four of China’s most beloved and canonical television dramas, passed away on Saturday at the age of 61. On December 14, news of the famous actress’s passing was trending across virtually all Chinese social media apps.
Born in 1964 into an artistic family in Jiangshan, Zhejiang Province, He Qing received traditional Chinese opera (Kunqu) training at the Zhejiang Kunqu Opera Troupe. Her debut in the entertainment industry may have come by chance, as she reportedly once met Chinese director Yang Jie (杨洁) on a train, which led to her joining the production of Journey to the West (西游记), where she played Lingji Bodhisattva (灵吉菩萨).
In China, He Qing is remembered as a veteran actress in much the same way that some famous Hong Kong actresses became renowned for their beauty, iconic roles, and for essentially becoming household names. More than just glitter and glamour, He Qing was especially a symbol of classical Chinese beauty and literary culture. She was the only actress to star in screen adaptations of all four of China’s “Four Great Classical Novels” (演遍四大名著): besides Journey to the West (西游记, 1986), she also appeared in Dream of the Red Chamber (红楼梦, 1987), Romance of the Three Kingdoms (三国演义, 1994), and Water Margin (水浒传, 1998).
She was married to fellow actor Xu Yajun (许亚军), with whom she had a son, Xu He (许何). Although the two later divorced, she remained close to her ex-husband and even befriended his new (and fourth) wife, Zhang Shu (张澍).
In 2015, He Qing was diagnosed with a brain tumor. After her diagnosis, she withdrew from the entertainment industry to focus on her recovery and lived a low-key life in her later years.
Her passing has prompted an outpouring of tributes from Chinese netizens and colleagues in the entertainment industry. Mourning her loss comes with a sense of nostalgia for the past, and many have praised He Qing for her timeless beauty and authenticity, which will be remembered long after her passing.
3. And Then There Were None: Dinner Party of Ten Leaves One Man with the Bill

Ten dine together, nine slip away..one left for the bill, who he refused to pay…
Do you know that nursery rhyme where ten little soldiers disappear one by one until none remain at the end? That is more or less what happened earlier this month in Chongqing, when ten people dined together at a restaurant, but—once it came time to pay—nine people left one by one.
One had to answer a phone call, another had to use the restroom, and in the end, just before midnight, only Mr. Zhang was left, facing a bill of 1,262 yuan ($180), which he refused to pay. He argued that he could not afford it and that the dinner party hadn’t been initiated by him at all; as merely a participant, the bill shouldn’t have been his responsibility.
After the restaurant called the police, the organizer of the dinner was contacted. But he, too, said he couldn’t pay. Through police mediation, Mr. Zhang then wrote a written commitment promising to pay the bill the following day and left his ID as collateral, but he still failed to make the payment.
By now, the restaurant is planning to sue and has also contacted the Chinese media. According to Zhang, who apparently has been unable to contact his “friends” to collect the money: “I did make the promise, but if I pay the money, wouldn’t that make me a sucker?” (“我的确承诺了,但你说我把钱付了,我是不是冤大头啊”)
As the story went completely viral (by now, even Hu Xijin has weighed in) comment sections filled with broader social reflections on alcohol-fueled group gatherings and unclear payment rules, where one person sometimes ends up paying for everything despite feeling it wasn’t their role to do so. In this era of digital payments, many argue it should be easy enough to go Dutch and settle the bill immediately via a group payment app.
Although Zhang is seen by some as a victim, others argue that he is still a “sucker” for not paying after having promised to do so. As one commenter put it: “Out of the ten of them, not a single one is a good person.”
Real Person Vibes [活人感 (huóréngǎn)

Every December, the ten most popular buzzwords, key terms, or expressions of the year are listed by the Chinese linguistics magazine Yǎowén Jiáozì (咬文嚼字), selecting words that reflect present-day society and changing times. Each year, the list goes trending and is widely disseminated by Chinese media.
This week, the 2025 list was released, including terms such as Digital Nomads 数字游民 (shù zì yóu mín), Sū Chāo (苏超), referring to the hugely popular amateur Jiangsu Super League football competition, and “Pre-made ××” (预制, yù zhì), following a year filled with discussions about pre-fab and pre-made food (see article).
My favorite word on the list is “Real-Person Vibes” (活人感 huó rén gǎn). The term literally consists of three characters meaning “living – human – feeling,” and it describes people, stories, or things that feel unpolished, spontaneous, and unfiltered—something that has become increasingly relevant in a year dominated by AI-generated content and visuals.
Amid over-curated feeds and AI-produced text, we crave huóréngǎn: authenticity, small imperfections, and liveliness as an antidote to a digital, artificial world.
The 9:12 Boiled Egg That Took Over Douyin
How do you get a perfect boiled egg? A Douyin user known as “Loves Eating Eggs” (爱吃蛋) has become all the rage after leaving a precise comment on how to boil eggs. His advice: First boil the water, then add the eggs, boil for exactly 9 minutes and 12 seconds, remove, and immediately run under cold water.
That simple tip catapulted his follower count from around 200 to over 3.5 million in a single week (I just checked—he’s up to 4.2 million now).
The new viral hit is a 24-year-old self-proclaimed egg expert (of course, his English nickname should be the Eggxpert). He claims to have eaten 40 eggs a day for the past five years and knows exactly how every second of boiling, frying, or stirring affects an egg. He regularly posts videos showing eggs cooked for different lengths of time.
It has earned him the nicknames “Egg God” (蛋神) and “Boiled Egg Immortal” (煮蛋仙人), and has sent boiled eggs (9 minutes and 12 seconds exactly) all over social media feeds.
Thanks for reading this Eye on Digital China China Trend Watch. For slower-moving trends and deeper structural analysis, keep an eye on the upcoming newsletters.
And if you happen to be reading this without a subscription and appreciate my work, consider joining to receive future issues straight in your inbox.
Housekeeping reminder: if you’re receiving duplicate newsletters, it’s likely because you signed up on both the main What’s on Weibo website and the Eye on Digital China Substack. If you’re a paying member on one of the two, you may receive the premium newsletter twice. Please keep the one you’re paying for, and feel free to unsubscribe from the other.
Many thanks to Miranda Barnes for helping curate some of the topics in this edition.
— Manya
Spotted an error or want to add something? Comment below or
email me. First-time commenters require manual approval.
©2025 Eye on Digital China / What’s on Weibo. Do not reproduce without permission —
contact info@whatsonweibo.com.
China Celebs
He Qing, China’s “No. 1 Classical Beauty”, Passes Away at 61
He Qing is remembered as a veteran actress, a symbol of classical Chinese beauty and literary culture.
Published
5 months agoon
December 14, 2025
🔥China Trend Watch — Week 50 (2025) This text is part of the Eye on Digital China newsletter which was sent to paid subscribers — subscribe to receive the next issue in your inbox.
China’s “No. 1 Classical Beauty” (古典第一美女), He Qing (何晴), who starred in all four of China’s most beloved and canonical television dramas, passed away on Saturday at the age of 61. On December 14, news of the famous actress’s passing was trending across virtually all Chinese social media apps.
Born in 1964 into an artistic family in Jiangshan, Zhejiang Province, He Qing received traditional Chinese opera (Kunqu) training at the Zhejiang Kunqu Opera Troupe. Her debut in the entertainment industry may have come by chance, as she reportedly once met Chinese director Yang Jie (杨洁) on a train, which led to her joining the production of Journey to the West (西游记), where she played Lingji Bodhisattva (灵吉菩萨).
In China, He Qing is remembered as a veteran actress in much the same way that some famous Hong Kong actresses became renowned for their beauty, iconic roles, and for essentially becoming household names. More than just glitter and glamour, He Qing was especially a symbol of classical Chinese beauty and literary culture. She was the only actress to star in screen adaptations of all four of China’s “Four Great Classical Novels” (演遍四大名著): besides Journey to the West (西游记, 1986), she also appeared in Dream of the Red Chamber (红楼梦, 1987), Romance of the Three Kingdoms (三国演义, 1994), and Water Margin (水浒传, 1998).
She was married to fellow actor Xu Yajun (许亚军), with whom she had a son, Xu He (许何). Although the two later divorced, she remained close to her ex-husband and even befriended his new (and fourth) wife, Zhang Shu (张澍).
In 2015, He Qing was diagnosed with a brain tumor. After her diagnosis, she withdrew from the entertainment industry to focus on her recovery and lived a low-key life in her later years.
Her passing has prompted an outpouring of tributes from Chinese netizens and colleagues in the entertainment industry. Mourning her loss comes with a sense of nostalgia for the past, and many have praised He Qing for her timeless beauty and authenticity, which will be remembered long after her passing.
Read the entire newsletter here.
Spotted an error or want to add something? Comment below or email me. First-time commenters require manual approval.
©2025 Eye on Digital China / What’s on Weibo. Do not reproduce without permission — contact info@whatsonweibo.com.
Subscribe
Eye on Digital China is a reader-supported publication by
Manya Koetse (@manyapan) and powered by What’s on Weibo.
It offers independent analysis of China’s online culture, media, and social trends.
To receive the newsletter and support this work, consider
becoming a paid subscriber.

Get in touch
Have a tip, story lead, or book recommendation? Interested in contributing? For ideas, suggestions, or just a quick hello, reach out here.
Comrade Trump Returns: The 2026 Trump–Xi Summit on Chinese Social Media
My Mum Has Two Husbands: The OPPO Mother’s Day Fiasco and 7 Other Gender Marketing Fails in China
The AI Actor Debate, Tragedy in China’s “Fireworks Capital,” and the Viral Labubu Fridge
Quick Eye: AI Drama Takedowns, Meta’s Blocked Deal, and “Lying Flat” Conspiracy
Beyond the “Ching Chong” Controversy: The “Pocket Asian” in The Devil Wears Prada 2
Inside the Great Chinese Debate Over the Iran War
Spring Festival Trend Watch: Gala Highlights, Small-City Travel, and the Mazu Ritual Controversy
Two Sessions, a Celebrity Meltdown, and the Rise of China’s “Forget It” Mindset
Raising Lobsters, 6G Coming, and China’s DIY Deity Trend
“Auntie Mei” Captured After 20 Years, China’s Train-Stain Scandal, and Zhang Xuefeng’s Final Lesson
Popular Reads
-
Chapter Dive10 months agoHidden Cameras and Taboo Topics: The Many Layers of the “Nanjing Sister Hong” Scandal
-
China Insight10 months ago“Jiangyou Bullying Incident”: From Online Outrage to Offline Protest
-
China Arts & Entertainment8 months agoThe Wong Kar-wai Scandal Explained: The Dark Side of ‘Blossoms Shanghai’
-
Chapter Dive11 months agoInside the Labubu Craze and the Globalization of Chinese Designer Toys
