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Chinese State Media Launch ‘Hold Your Mother’s Hand’ Campaign with Xi Jinping at Forefront

“Go back home often and hold your mother’s hand, as Xi Jinping does too.”

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With the online ‘hold your mother’s hand’ campaign, various Chinese state media stress the idea of ‘homecoming’ and the importance of family ties. President Xi Jinping is represented as the perfect ‘family man’ leader.

During the Lunar New Year Holiday, the ‘coming home’ theme is always an important one on Chinese social media. For many people, the Spring Festival is the only time of the year to reunite with their families, something which is annually highlighted by media and social media users.

This year, however, it seems that Chinese state media outlets such as People’s Daily, China Daily, and CCTV have a special focus on the ‘homecoming’ theme. Besides subjects such as ‘China’s new era’, the Belt & Road Initiative, and the 40th anniversary of China’s Reform and Opening-up policy, the idea of people ‘coming home’ and being home in China was an important subject woven throughout the 2018 CCTV New Year Gala last Thursday.

The New Year Gala, that is China’s biggest live televised event, is produced by the CCTV and is an important opportunity for Chinese authorities to propagate political ideas and concepts.

This time, the show featured a comical sketch about a Taiwanese couple in the PRC, which was literally called ‘homecoming’ (回家). A special part of the show featured the ‘homecoming’ of a ‘national treasure’ painting to the Palace Museum. A public service ad broadcasted during the show also stressed the idea that there is ‘no place like home.’

Comical skit during the 2018 Gala focused on ‘homecoming’.

But the ‘homecoming’ idea is also propagated beyond the Gala, as various online campaigns are now themed around ‘homecoming’ and family ties. One of them, featuring an image of Xi Jinping and his mother, was published by various official state media Weibo accounts.

“How long has it been since you spoke to your mum?”

On February 19, People’s Daily started its “Hold Mother’s Hand” (#牵妈妈的手#) social media campaign by posting a video about urban white-collar workers who are “too busy” to visit their mother.

The video first shows images of people at working, going into meetings, and sleeping at their desk. The voiceover says: “You want a stable job. You want to succeed in life. Be acknowledged by others. You want to stay ahead of others, or at least, you don’t wanna fall behind. You want a better future than the hard times in the present. You’re busy, super busy. (..)”

The video then shifts to images of several older women, waiting by the phone, or sitting at the kitchen table. “How long has it been since you spoke to your mother about what’s on your mind?” the voiceover asks: “How long has it been since you had a taste of your mother’s cooking? Or since you went together on a walk? How long has it been since you held her hand?”

Then we see a woman at her desk, scrolling through her phone and looking at a picture of Xi Jinping walking hand in hand with his mother, with a Tang poem depicted beside it and read aloud by Xi (“慈母手中線,遊子身上衣”). The first part of the poem loosely translates as “The threads coming from a caring mother’s hand, are in the clothes of a traveling son.”

The smiles appear on people’s faces when they pick up the phone to call their mother and then go to visit her. “Go home for Spring Festival. Give your mum a hug, give yourself some warmth,” the final slogan says.

‘Daddy Xi’ as the “People’s Leader”

The campaign video was promoted online through the “Hold Your Mum’s Hand” hashtag #牵妈妈的手#, which had received 500 million views on Weibo by Monday night.

The photo of President Xi Jinping holding the hand of his mother, Qi Xin, was used in the campaign ‘profile’ photo. This image reiterates the idea of Xi as the ‘People’s Leader’ (“人民领袖”), an idea that was recently also propagated through another video by People’s Daily and CCTV, as described by Sinocism editor-in-chief Bill Bishop in “The People’s “Leader” Xi Jinping Gets A New Propaganda Title.”

New York Times reporter Chris Buckley (@ChuBailiang) noted that the new propaganda about Xi Jinping promotes the term “family-state realm” (家国天下), with Xi as the “father of the nation.”

President Xi Jinping is also nicknamed “Xi Dada” or “Big Daddy Xi” because of his approachable and friendly image (although that moniker was banned from Chinese media in 2016).

Strong nation built on strong family ties

It is not the first time that ‘homecoming’ and taking care of one’s parents is an important subject in state media propaganda; not just for the sake of promoting the image of China as a strong nation built on strong family ties, but also to actually encourage children to look after their parents.

China faces an aging population, and because of the One-Child Policy and the huge migration from rural to urban areas, there is a problem in providing sufficient care for China’s senior citizens. It is one of the reasons why children are spurred to visit their parents often – it was even stipulated in a 2013 law.

“Now People’s Daily is also encouraging us to show filial piety,” one commenter wrote.

But there are also people who were seemingly affected by the campaign: “My mum is the best mother in the world. She’s invested so much in me. Now I feel so guilty,” one netizen said.

“I’m happy I could go home and see my parent’s this Chinese New Year,” another person commented below the video: “Their hair has turned white, but we get along better now – our bond is stronger than before.”

There are also commenters, however, who have different – more practical -concerns on the issue: “My mum doesn’t like holding my hand. She thinks it’s too mushy and says it feels like she’s holding a rat.”

By Manya Koetse

Spotted a mistake or want to add something? Please let us know in comments below or email us.

©2018 Whatsonweibo. All rights reserved. Do not reproduce our content without permission – you can contact us at info@whatsonweibo.com.

Manya Koetse is the founder and editor-in-chief of whatsonweibo.com. She is a writer, public speaker, and researcher (Sinologist, MPhil) on social trends, digital developments, and new media in an ever-changing China, with a focus on Chinese society, pop culture, and gender issues. She shares her love for hotpot on hotpotambassador.com. Contact at manya@whatsonweibo.com, or follow on Twitter.

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2 Comments

2 Comments

  1. Tian Shan

    March 16, 2018 at 7:36 am

    Xi really knows how to show his values!

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China and Covid19

Fangcang Forever: China’s Temporary Covid19 Makeshift Hospitals To Become Permanent

China’s temporary ‘Fangcang’ shelter hospitals are here to stay.

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A new term has been added to China’s pandemic lexicon today: Permanent Fangcang Hospital. Although China’s ‘Fangcang’ shelter hospitals are, by definition, temporary, these healthcare facilities to isolate and treat Covid patients are now becoming a permanent feature of China’s Zero-Covid approach.

Over the past few days, Chinese authorities have emphasized the need for China’s bigger cities to build or renovate existing makeshift Covid hospitals, and turn them into permanent sites.

So-called ‘Fangcang hospitals’ (方舱医院, square cabin hospitals) are large, temporary makeshift shelter hospitals to isolate and treat Covid-19 patients. Fangcang shelter hospitals were first established in China during the Wuhan outbreak as a countermeasure to stop the spread of the virus.

January 5 2022, a Fangcang or Isolation Point with over 1000 separate isolations rooms is constructed in Baqiao District of Xi’an (Image via Renmin Shijue).

They have since become an important part of China’s management of the pandemic and the country’s Zero-Covid policy as a place to isolate and treat people who have tested positive for Covid-19, both asymptomatic and mild-to-moderate symptomatic cases. In this way, the Fangcang hospitals alleviate the pressure on (designated) hospitals, so that they have more beds for patients with serious or severe symptoms.

On May 5th, Chinese state media reported about an important top leadership meeting regarding China’s Covid-19 situation. In this meeting, the Politburo Standing Committee stressed that China would “unswervingly adhere to the general Zero-Covid policy” and that victory over the virus would come with persistence. At the meeting, chaired by Xi Jinping, the seven-member Politburo Standing Committee also declared that China would fight against any words or acts that “distort, doubt, or deny” the country’s dynamic Zero-Covid policy.

Life inside one of Shanghai’s Fangcang, photo via UDN.com.

Following the meeting, there have been multiple official reports and statements that provide a peek into China’s ‘zero Covid’ future.

On May 13, China’s National Health Commission called on all provinces to build or renovate city-level Fangcang hospitals, and to make sure they are equipped with electricity, ventilation systems, medical appliances, toilets, and washing facilities (Weibo hashtag ##以地级市为单位建设或者改造方舱医院#).

On May 16, the term ‘Permanent Fangcang Hospital’ (Weibo hashtag #永久性方舱医院) became a trending topic on Weibo after Ma Xiaowei (马晓伟), Minister of China’s National Health Commission, introduced the term in Qiushi (求是), the leading official theoretical journal of the Chinese Communist Party.

The term is new and is somewhat contradictory as a concept, since ‘Fangcang hospitals’ are actually defined by their temporary nature.

Ma Xiaowei stressed the need for Chinese bigger cities to be ready for the next stage of China’s Covid control. This also includes the need for some central ‘Fangcang’ makeshift hospitals to become permanent ones.

In order to ‘normalize’ the control and monitoring that comes with living in Zero-Covid society, Chinese provincial capitals and bigger cities (more than ten million inhabitants) should do more to improve Covid testing capacities and procedures. Ma proposes that there should be nucleic acid sample collection points across the city within a 15-minute walking distance radius, and testing frequency should be increased to maximize efficient control and prevention.

Cities should be prepared to take in patients for isolation and/or treatment at designated hospitals, centralized isolation sites, and the permanent Fangcang hospitals. The recent Covid outbreak in Shanghai showed that local authorities were unprepared to deal with the outbreak, and sites that were used as Fangcang hospitals often lacked proper facilities, leading to chaotic scenes.

A Fangcang Isolation Center in Quanzhou, March 2022, via People’s Daily.

The hashtag “Permanent Fangcang Hospitals” received over 140 million views on Weibo on Monday.

One of the Weibo threads by state media reporting on the Permanent Fangcang hospitals and the publication by Ma Xiaowei received nearly 2000 comments, yet the comment section only displayed three comments praising the newly announced measures, leaving out the other 1987 comments.

Elsewhere on Weibo, people shared their views on the Permanent Fangcang Hospitals, and most were not very positive – most commenters shared their worries about China’s Covid situation about the stringent measures being a never-ending story.

“We’re normalizing nucleic acid test, we’re introducing permanent fangcang hospitals, [but] why isn’t the third Covid vaccination coming through?” one person wondered.

“If there was still a little bit of passion inside me, it was just killed by reading these words ‘Permanent Fangcang Hospital,'” another commenter writes, with one Weibo user adding: “I feel desperate hearing the words ‘Permanent Fangcang Hospital.'”

“Building permanent Fangcang? Why? Why don’t you use the resources you’re now spending on normalizing testing to create more hospital beds, more medical staff and more medications?”

Another commenter wrote: “China itself is one giant permanent Fangcang hospital.”

“The forever Fangcang are being built,” one Weibo user from Guangdong writes: “This will never end. We’ll be locked up like birds in a cage for our entire life.”

For more articles on the Covid-19 topics on Chinese social media, check here.

By Manya Koetse, with contributions by Miranda Barnes

Get the story behind the hashtag. Subscribe to What’s on Weibo here to receive our weekly newsletter and get access to our latest articles:

Featured image via user tongtong [nickname] Weibo.com.

Spotted a mistake or want to add something? Please let us know in comments below or email us. First-time commenters, please be patient – we will have to manually approve your comment before it appears.

©2022 Whatsonweibo. All rights reserved. Do not reproduce our content without permission – you can contact us at info@whatsonweibo.com.

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China and Covid19

‘Hard Isolation’ is Shanghai’s New Word of the Day

In line with a new ‘hard isolation’ measure, the entrances of some Shanghai residential buildings were fenced up.

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While some Shanghai households have already endured weeks of isolation, a new word was added to their epidemic vocabulary today: ‘hard isolation’ or ‘strong quarantine’ (yìng gélí 硬隔离)

The word popped up on Chinese social media on April 23rd after some Shanghai netizens posted photos of fences being set up around their community building to keep residents from walking out.

“New word: hard isolation. Shanghai is rotten to the core,” one commenter wrote.

The word soon turned into a hashtag page where people started commenting on the issue of fences being placed around residential buildings, voicing concerns on what a fence around buildings would mean for fire safety, especially after online rumors suggested that there had been a fire at one community in Pudong on Saturday night.

An official document regarding the ‘hard isolation’ measure was also shared online on Saturday. It is dated April 23, 2022, and its source is the Pudong New Area Office for Epidemic Control.

The document states that in line with the guidelines for the city’s epidemic prevention and control, the division between areas or zones that are in certain risk categories should be ‘optimized,’ with those in the high-risk category requiring a ‘hard isolation.’ Security guards should also be on duty 24 hours a day at the entrance of the buildings.

Earlier this month, Shanghai adopted “3-level control measures” after its initial phased lockdown. It means that local areas will be classified as “locked-down,” “controlled” or “precautionary,” based on their Covid19 risk.

“Could we also put fences around the homes of Shanghai leaders?”, one person suggested, while others posted images from the Walking Dead to mock the situation.

In the hope of Shanghai soon tackling the Covid situation, not everybody disagreed with the decision to fence some buildings or communities in the Pudong area: “I don’t disagree with it, as long as there is always someone there to open the fence in case of fire,” one person stated.

Although having a fence around their building is currently not a reality for most in Shanghai, the online photos of some communities seeing their buildings being fenced up is a reason to worry for some: “It’s been 40 days, and now they start hard isolation? This actually scares me. Before we know it, it’s June.”

One Weibo user asked: “Why is it possible to implement this hard isolation now? Was this created by the same persons who also implemented the rule to separate children from parents at isolation sites?”

“I truly can’t imagine why some people thought this is a good idea,” others wrote.

For more articles on the Covid-19 topics on Chinese social media, check here.

By Manya Koetse

Get the story behind the hashtag. Subscribe to What’s on Weibo here to receive our weekly newsletter and get access to our latest articles:

Spotted a mistake or want to add something? Please let us know in comments below or email us. First-time commenters, please be patient – we will have to manually approve your comment before it appears.

©2022 Whatsonweibo. All rights reserved. Do not reproduce our content without permission – you can contact us at info@whatsonweibo.com.

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