China Brands, Marketing & Consumers
10 Popular Chinese Advertisement Slogans
The right tagline or advertising slogan is crucial for a brand’s identity. Due to the nature of Chinese language, ad slogans in China are often multi-layered and effective marketing tools. What’s on Weibo gives an overview of ten clever and popular Chinese (translated) marketing slogans.
China Brands, Marketing & Consumers
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Diandian GUO
March 29, 2016 at 9:12 am
I like the translated name of Midea: Mei Di (美的). It is so smart to use the polyphony here. ‘的’ when pronounced “di” correspond to /dea/. But when read in character, “的” is more commonly read as “de”, then the name means “beautiful”.
Another slogan I used to like was one for Panpan security doors. They will have a small panda holding a key (or something the like), beside which is the slogan: Panpan comes home, a safe house and a smooth career. (盼盼到家，安居乐业)
Translating iPhone as AiFeng （爱疯，unofficial）is simply scandalous…