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‘D&G Loves China’ Controversy: The Video, the “Racist” Designer, the Canceled Show

“D&G Loves China”, but China doesn’t really love D&G this week.

Manya Koetse

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It started with a controversial promotional video, got really messy when screenshots went viral of a China-bashing online conversation with the alleged Stefano Gabbana, started snowballing when D&G claimed the account was hacked, and ended with the cancellation of Dolce & Gabbana’s big Shanghai show. A classic trending marketing drama has captured the attention of Chinese netizens today.

One of the biggest topics on Chinese social media today is a controversy involving Italian luxury brand Dolce & Gabbana, better known as D&G (Dùjiābānnà 杜嘉班纳 in Chinese), and the cancelation of its high profile Shanghai fashion show that would have taken place on Wednesday night.

 

1: The Video

 

The story starts with the Italian fashion house D&G’s recent campaign series “DG Loves China,” which was launched in order to promote a runway show that was supposed to take place in Shanghai on November 21st.

As part of the campaign, D&G issued multiple videos on social media. One of them shows a Chinese-looking woman – all dressed in D&G – attempting, quite unsuccessfully, to eat a large cannoli bread with chopsticks.

A male Chinese voice over in the video then suggests that the cannoli might be “too big” for the lady (watch one of the videos on Temper Magazine here).

She then takes a small part of the bread with her chopsticks, after which the voiceover says: “Right, now you feel like you’re in Italy, while you are in China.”

The campaign was promoted through Instagram and also went live on Weibo on November 18, using hashtags as #DGLovesChina# and #DGTheGreatShow#. But it was not received very well by many netizens on Chinese social media, with some calling it “outdated and stereotypical,” “racist,” or “disrespectful.”

China-focused fashion publication Temper Magazine notes that this is not the first time for D&G to trigger this kind of controversy in mainland China.

In April of 2017, netizens also reacted angrily to a series of D&G photographs shot in Beijing streets, which featured glam models next to common taxi drivers or impoverished local residents. Many thought the photos purposely showed a more ‘ugly’ side of China, instead of the more glamorous sides of the city.

This week, the D&G videos in question were pulled from Weibo following the criticism. On Twitter, the videos are still available (check one of them in embedded Tweet above to judge for yourself).

 

2: The “Racist” Designer

 

The social media storm snowballed out of control after screenshots of comments attributed to fashion designer Stefano Gabbana went viral on Wednesday, also being reposted by major Chinese state media accounts such as Global Times.

The screenshots were posted by Instagram user Michaela Phuong Thanh Tranova (@michaelatranova), a fashion business student, although it is stil unclear why this Instagram user would have a private Instagram conversation with Stefano Gabbana and whether or not they are acquainted.

Alleged screenshots of conversation with Mr. Gabbana (completely unverified but went viral anyway).

Alleged screenshots of conversation with Mr. Gabbana (completely unverified but went viral anyway).

Despite the lack of context and/or veracity of the conversation, the screenshots, in which the alleged fashion designer uses rambling texts and refers to China as the “land of sh*t” and speaks of “China ignorant dirty smelling mafia”, soon spread on Chinese social media, where many netizens called for a boycott of D&G.

“This is not just a designer, he is one of the creators of D&G,” some commenters said: “The brand literally carries his name.” And: “Congratulations with your bankruptcy.”

 

3: The Cancelled Fashion Show

 

On Wednesday afternoon, Beijing time, Stefano Gabbana published a post on his official Instagram account, in which the designer said his Instagram account had been hacked, adding, “I love China and the Chinese culture. I’m so sorry for what happened.”

Despite the alleged hack of the Gabbana account, news came out on Wednesday that the much-anticipated Shanghai fashion show of D&G, that would take place this evening, had been canceled.

“The fashion show that was planned on November 21st at 20.00 has been rescheduled due to circumstances, we deeply regret any inconvenience caused,” the official D&G account published on Weibo, just some three hours before the show would take place.

The hashtag “DG Show Cancelled” (#DG大秀取消#) had received 340 million 490 million views at time of writing, being one of the top 10 trending topics of this moment.

According to Chinese media, various Chinese celebrities, including Zhang Ziyi (章子怡) and Chen Kun (陈坤) had already refused to attend the show.

On Weibo, many netizens do not believe the claims by D&G that their account had been hacked, saying things such as: “Ha, ha, ha, your show has been canceled, you tried to make money off China, get lost!”

The Sina Fashion Weibo account has since posted photos of the fashion show venue, that is now deserted (images below).

Meanwhile, Instagram user @michaelatranova, who posted the screenshots of the conversation with the alleged D&G designer, posted on Instagram that “we all (not only us Asians) deserve a better treatment from all (fashion) brands that pretend to cater to our needs just to stuff their pockets with our money.”

Many Chinese netizens seem to agree with the Instagram user, as hundreds of Weibo commenters are calling for a China boycott of D&G.

As this story is still developing, feel free to share your view on this below in the poll: do you believe Gabbana’s account was really hacked, do you think it is an excuse, or is it irrelevant?

[Total_Soft_Poll id=”2″]

For an update of this story, please check this article!

By Manya Koetse, with contributions from Miranda Barnes

Spotted a mistake or want to add something? Please let us know in comments below or email us.

©2018 Whatsonweibo. All rights reserved. Do not reproduce our content without permission – you can contact us at info@whatsonweibo.com

Manya Koetse is the founder and editor-in-chief of whatsonweibo.com. She is a writer, public speaker, and researcher (Sinologist, MPhil) on social trends, digital developments, and new media in an ever-changing China, with a focus on Chinese society, pop culture, and gender issues. She shares her love for hotpot on hotpotambassador.com. Contact at manya@whatsonweibo.com, or follow on Twitter.

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5 Comments

5 Comments

  1. Avatar

    Ed Sander

    November 21, 2018 at 1:56 pm

    Regardless of the question if the account was hacked (if it wasn’t we have probably identified the biggest idiot on the planet), the question that I’m wondering about most is: what agency were they using for this campaign?!

    • Avatar

      EVA-04

      November 21, 2018 at 5:50 pm

      I’m not surprised D&G would have a marketing campaign like that with the inferred sexual innuendo, they’re deliberately provocateurs in that regard. But really, where’s the harm? Are we at the point where Intersectionality and Cultural Misappropriation ruin everything?

  2. Avatar

    autraka

    November 22, 2018 at 6:56 am

    Best article I read about this accident. One thing I think is missing is that it is the Chinese models who are preparing for the show decided to quit the show that night. Check out this video http://n.miaopai.com/media/ZG9PxYlMIdYOGSzf-8WT2u3Tjz9MJ4hP

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China Arts & Entertainment

Chinese Social Media Reactions to The New York Times Bad Review of ‘Wandering Earth 2’

A New York Times bad review of ‘Wandering Earth II’ has triggered online discussions: “China’s gonna save the world, the US can’t stand it.”

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This Chinese Spring Festival, it’s all about going to the movies. After sluggish years for China’s movie market during the pandemic, Chinese cinemas welcomed millions of visitors back to the theaters during the weeklong Spring Festival holiday.

Much-anticipated new movies attracted Chinese moviegoers this festive season, including Full River Red by Zhang Yimou, the suspenseful Hidden Blade, or the animated Deep Sea by Tian Xiaopeng.

But the undisputed Spring Festival box office champion of 2023 is Frant Gwo’s Wandering Earth II (流浪地球II), the sequel to China’s all-time highest-grossing sci-fi epic Wandering Earth (2019), which also became the fifth highest-grossing non-English film of all time.

The narrative of the follow-up movie Wandering Earth II actually takes place before the events of the first film and focuses on the efforts by the United Earth Government (UEG) to propel the Earth out of the solar system to avoid planetary disaster. This so-called Moving Mountain Project – which later becomes the Wandering Earth Project – is not just met with protest (the majority of Americans don’t believe in it), it also bans the Digital Life Project, which supports the idea that the future of humanity can be saved by preserving human consciousness on computers (backed by an American majority). The film is all about hope and resilience, human destiny, and geopolitics at a time of apocalyptic chaos.

Outside of China, the sequel was also released in, among others, North American, Australian, and UK cinemas.

Although the film, featuring movie stars Wu Jing and Andy Lau, received an 8.2 on the Chinese rating & review platform Douban, a 9.4 on movie ticketing app Maoyan, dozens of positive reviews on Bilibili, and was overall very well-received among Chinese viewers, a bad review by The New York Times triggered discussions on Chinese social media this weekend.

Chinese media outlet The Observer (观察者网) initiated a Weibo hashtag about “The New York Times‘s completely sour review of Wandering Earth II” (#纽约时报酸味拉满差评流浪地球2#, 6.2 million views at time of writing).

The New York Times review of Wandering Earth II, titled “The Wandering Earth II Review: It Wanders Too Far,” was written by Brandon Yu and published in print on January 27, 2023.

Yu does not have a lot of good things to say about China’s latest blockbuster. Although he calls the 2019 The Wandering Earth “entertaining enough,” he writes that the sequel is a movie that is “audaciously messy” and has lost “all of the glee” its predecessor had:

“(..) the movie instead offers nearly three hours of convoluted storylines, undercooked themes and a tangle of confused, glaringly state-approved political subtext.”

The topic was discussed on Chinese social media using various hashtags, including “The New York Times Gave Wandering Earth II a 3″ (#纽约时报给流浪地球打30分#, #纽约时报给流浪地球2打30分#).

Instead of triggering anger, the bad review actually instilled a sense of pride among many Chinese, who argued that the review showed the impact the movie has made. Some commenters pointed out that the movie is a new milestone in Chinese cinema, not just threatening America’s domination of the movie industry but also setting a narrative in which China leads the way.

“We’re gonna save the world, and America just can’t stand it,” one commenter replied.

That same view was also reiterated by other bloggers. The author and history blogger Zhang Yi’an (@张忆安-龙战于野) argued that The New York Times review was not necessarily bad; it actually shows that Americans feel threatened by the idea of China’s important role in a new international world order, and by the fact that China actually will have the capacity to lead the way when it comes to, for example, space technology innovation, robotics, and artificial intelligence.

Zhang argues that if a similar movie had been made by India as a Bollywood blockbuster – including exploding suns and wandering earths – The New York Times would have been more forgiving and might have even called it cute or silly.

But because this is China, the film’s success and its narrative plays into existing fears over China’s rise, and it clashes with American values about what the international community should look like.

Zhang writes: “The China in the movie doesn’t boast itself as the savior of the world, but in reality, China really is capable of saving the world. The United States is no longer able to do so (电影里的中国没有把自己吹嘘成救世主,现实中的中国真的有能力做救世主。而美国却已经不能了).”

One popular Film & TV account (@影视综艺君) also summarized the general online reaction to the bad review in the American newspaper: “Whenever the enemy gets scared, it must mean we’re doing it right. Our cultural export has succeeded.” That post received over 120,000 likes.

On Zhihu.com, some commenters also attached little value to the review and showed how the overseas reviews of Wandering Earth II widely varied in their verdict.

Meanwhile, a state media-initiated hashtag on Weibo claimed on January 28 that Wandering Earth II has actually “captured the hearts of many overseas audiences” (#流浪地球2海外上映获好评#), and that the film’s “imaginative” and “wonderful” visuals combined with its strong storyline were being praised by moviegoers outside of China.

On IMDB, the movie has received 5.9/10; it has gotten a 70% Rotten Tomatoes score. The Guardian gave it 2/5. Meanwhile, on Weibo, one reviewer after the other gives the film 5/5 stars.

Weibo blogger Lang Yanzhi (@郎言志) writes: “Recently, we’ve seen a lot of attacks and slander directed at the China-made science fiction movie Wandering Earth 2, especially coming from Western media and pro-Western forces, because the film’s “Chinese salvation” narrative made them uncomfortable. This was already the case when the first film in the series was released. It is very clear that Wandering Earth is not just a movie: it is a symbol of great influence.”

By Manya Koetse , with contributions by Zilan Qian

 

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China Arts & Entertainment

Behind the Short Feature Film of the Spring Festival Gala

The first-ever ‘mini film’ of the Spring Festival Gala struck a chord with viewers for its strong storytelling and authentic production.

Manya Koetse

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This precious and powerful short film by Zhang Dapeng has touched the hearts of Spring Festival Gala viewers. But there is more to the short film than meets the eye. Here’s the noteworthy story behind the 7-minute Spring Festival Mini Film.

On January 21, 2023, China’s Spring Festival Gala, hosted by China Media Group, kicked off the Year of the Rabbit. The annual show, which featured forty different acts and performances, lasted over four hours and attracted millions of viewers worldwide (see our liveblog here, and see a top 5 highlight of the show here).

Traditionally, the Spring Festival Gala always shows several short public service ad films in between the performances, but this year was the first time the Gala featured a “mini-film” or “micro film” (微电影).

Titled Me and My Spring Festival Night (“我和我的春晚”), the 7-minute film was praised among viewers. On Weibo, one hashtag dedicated to the short film received over nine million clicks (#我和我的春晚#).

The film was directed by the Beijing director Zhang Dapeng (张大鹏). Born in 1984, Zhang is a Beijing Film Academy graduate who previously attracted wide attention for directing the Peppa Pig Celebrates Chinese New Year movie and the brilliant ad campaign that came with it. Titled What Is Peppa, that short ad film featured a grandfather living in rural China who goes on a quest to find out what ‘Peppa’ is. The promotional video became an absolute viral hit back in 2019 (see/read more here).

Still from ‘What is Peppa.’ 2019.

This time, Zhang’s latest Chinese New Year film is about a hard-working former military man from China’s countryside named Zhang Jianguo (张建国), for whom coming on the show to play the trumpet has been a dream for many years. By featuring his story, the film takes us from the Chinese 1980s, 90s, 00s – as we see him change jobs, move around, and start a family – up to the present.

The main idea behind the film was to honor all the ordinary viewers who have written – and are still writing – to the Gala ever since it first aired in the early 1980s, and to tell a story inspired by these personal letters and ordinary viewers.

Short Summary of “Me and My Chunwan”

At the start of the film, we see Zhang Jianguo dusting off his military honorary awards (光荣军属), putting on his jacket, grabbing his thermos flask and trumpet, and setting out on a journey in the midst of winter.

Riding an electric tricycle in the icy cold, his driver (actor Huang Bo 黄渤) asks him where he is going. “Can you keep your mouth shut?” Zhang replies (“你嘴严实不严实”). “I can,” the driver says, and Zhang then says: “So can I.”

The voiceover narration, a first-person narrative by Zhang himself, explains that he has always been busy: “I never had time for the Spring Festival Gala. My Spring Festival fate is all because of something my captain said.”

The film jumps to a scene showing Zhang as a young military man during the Chinese New Year’s Eve, working outside while people are watching the Spring Festival Gala on a small black and white television inside. As his commander (played by Wu Jing 吴京) hands him his trumpet, he says: “Go and play your trumpet on the television.”

“If the leader asks me to go on the Spring Festival Gala, it’s a task I must complete,” the voice-over says.

But in the military scene itself, duty calls and Zhang has to blow the trumpet to announce dinner time.

In the years that follow, Zhang is always busy during the Spring Festival Gala. Working in the factory, getting married, working on a train, farming cattle, taking care of his family, and always cooking. His trumpet is still there with him, to announce dinner time or hanging on the wall as a memory of times past.

As the years pass by, Zhang realizes that he has gradually forgotten about his commander’s words. Time moves fast. First, he had a son, then his son grew taller than himself, and then his son had his own son. “And I still had never been to the Spring Festival Gala.”

With his captain’s words back on his mind, Zhang, now an older man, sets out on his journey without telling anyone. By foot, by electric tricycle, by bus, and by train, Zhang travels all the way to the famous Beijing Studio 1 to perform at the Spring Festival Gala after being “too busy” for forty years.

Backstage at the Spring Festival Gala, Zhang sits down with famous Chinese Spring Festival Gala performers (Ma Li 马丽 and Shen Teng 沈腾). While unpacking his lunchbox, he tells them he was finally not too busy to come on the show: “I wrote a letter and here I am.” “It’s that simple?” Ma Li wonders.

The producer then rushes to come and get Zhang, who bravely walks towards the stage with his old little trumpet.

A female voice-over then reads out a message, while we see various scenes throughout the years showing Zhang – from young to old – writing letters to CCTV from wherever he is.

The female narrator says: “Dear Uncle Zhang, we’ve received your letter regarding your hopes to realize your cherished stage dream. In this age of emailing, and knowing that you’ve been writing us for 39 years, we’re moved and feel guilty. Our reply may be late, but not our sincerity..

Meanwhile, we see a flashback to a mailman pulling up to old Zhang’s home (the mailman is the actor Wang Baoqiang), and the old Zhang finally receives that much-anticipated letter from CCTV at his remote rural home.

The female narrator continues: “This year, we proudly invite you to be a guest at the Spring Festival Gala and to “ring the dinner bell” [play the sound announcing dinner]. Sincerely, the Spring Festival Director Committee.

In the final shot, we see Zhang blowing the trumpet at the Gala, with flashbacks showing him blowing that trumpet in all those decades before. He has finally made it to the big stage.

A Noteworthy Story

While Me and My Spring Festival Night received a lot of praise on Chinese social media, the story behind the film was not immediately clear to many viewers celebrating the Chinese New Year, but it was explained in several articles and interviews with director Zhang Dapeng.

During the live-televised Spring Festival Gala itself, the airing of Me and My Spring Festival Night was directly followed up by a shot featuring a person (a veteran) in the audience standing up and actually playing the trumpet.

Directly after, the song “Goodmorning Sunshine” began, representing multiple people from all kinds of professions and social groups. About one minute into the song, the camera turns to another audience member: the person who plays ‘Uncle Zhang’ in the mini-film. Later in the song, we can see he is wiping away tears, visibly moved.

Why was he so moved? The older man in the audience, the main ‘Uncle Zhang’ actor in the film, is Jin Changyong (金长勇), and he actually is not a professional actor.

Somewhat similar to the character Zhang Jianguo, Jin Changyong or “Uncle Jin” (金叔) is a hardworking veteran from Hebei’s Huailai County in Zhangjiakou.

Jin Changyong is a 63-year-old farmer who is also active at the Hebei Tianmo Film and TV Park doing security and logistics-related jobs. He served in the army for four years from the age of 19, as, among others, a military chef.

Director Zhang Dapdeng came across ‘Uncle Jin’ one day while shooting another film at the studio. While Jin was busy doing kitchen work, director Zhang saw him and, as he later recounts, was struck by his face that showed he had “lived through many changes” (“这种饱经沧桑的脸”).

Zhang later invited Uncle Jin to star in the movie, and he also made sure Jin’s own story played a role in the script.

Director Zhang Dapeng, image via CCTV.

This makes this short movie all the more special, something which has since been discussed on Chinese social media (#春晚微电影的主演是普通农民#).

The surprising twist in the story is how Zhang Jianguo tells other people he has just always been “too busy” to attend the Gala, while he had in fact already written to the show for 39 years with the hope of one day being invited.

Another noteworthy aspect of the film is how Zhang Dapeng chose to cast some of China’s most celebrated actors as supporting roles to lift up the main character and actor, Jin, who was inexperienced and learnt from his fellow players.

In an interview, Jin expressed that the entire experience of playing in this short film left his overcome with emotion. After the filming had ended, he told reporters that he had sleepless nights because he had not received an actual invitation to the Spring Festival Gala yet, something which he so very much hoped for. Just one week before the show, that invitation finally came.

The fact that Jin, in a way, played a man like himself in the short movie has added to the film’s popularity.

“I was sincerely moved by this film,” one commenter wrote, with others saying: “This was the best program I’ve seen on the Gala over the past decade.”

While some people also remarked that the short film seemed to have been influenced by The Grand Budapest Hotel by Wes Anderson, others praised it for its originality.

“This was just the best part of the night,” several commenters said: “It made me cry.”

“Zhang Pengda – a name to remember,” others wrote.

You can watch the short film on Youtube here.

By Manya Koetse 

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