This week, photos of a peculiar banner went viral on Weibo for suggesting that female workers would get naked for marketing purposes.
The Haikou Friendship Commercial Plaza in Datong, Shanxi, put up several banners to celebrate its 12-year-anniversary. One of these celebration banners said: “The Friendship Shopping Plaza celebrates its 12 year anniversary. If we reach 880.000 readers on WeChat, ten of our female colleagues will streak!”
Another banner said: “We are looking for ten female employees in the shopping plaza. Each one willing to streak for 10 minutes will receive 10.000 yuan (±$1440).” A third banner even showed a phone number that women could call if they were interested to join.

After receiving multiple complaints, the Haikou Women’s Federation and other organizations went down to the shopping plaza and called for the banners to be taken down immediately.
Various Chinese media report that the banners have now been taken down, and that the Datong City Management also imposed a fine of 900 yuan (±$130) for putting up banners without authorization.
The person responsible for the celebratory banners, Feng Xuehui (冯学辉), explained to CNS TV, that he believed this stunt would motivate the shopping plazas’ employees to work harder, and that he did not expect it to trigger such negative reactions. He also apologized for the event.
In the People’s Daily, Ms. Ye (叶), the assistant manager of the shopping plaza, further explained that the company was not only hoping to draw the attention of the public, but also saw the stunt as an opportunity for female employees “to increase their sales numbers.”
Ye also told People’s Daily that she would have never let any woman go “completely naked” as that “wouldn’t be appropriate.” Instead, she claimed, she would have made them wear underpants.
Only hours after the incident, the Haikou Friendship Business Management published a letter of apology in which the company admitted to their “wrongdoings” and confirmed that the stunt was the work of one individual, and that this person was immediately suspended.
Despite the apologies and the suspension, many Chinese netizens were still angered about the incident. In the comment section of the People’s Daily, a commentator wrote: “No matter what, you can’t go much lower than materializing women in order to create a hype.” In another comment, a person called for “severe punishment” of the initiator.
China’s Women News (中国妇女报) also wrote about the incident, asking: “Where is your integrity?”
Other commenters simply wondered: “Why didn’t they just ask male employees to streak, too?”
By Gabi Verberg
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