Connect with us

China Sex & Gender

Chinese Shopping Plaza Celebrates Anniversary: “880.000 Readers on WeChat? 10 Female Employees Will Streak”

A ‘celebratory’ company event turned into a marketing disaster for its sexist message.

Gabi Verberg

Published

on

This week, photos of a peculiar banner went viral on Weibo for suggesting that female workers would get naked for marketing purposes.

The Haikou Friendship Commercial Plaza in Datong, Shanxi, put up several banners to celebrate its 12-year-anniversary. One of these celebration banners said: “The Friendship Shopping Plaza celebrates its 12 year anniversary. If we reach 880.000 readers on WeChat, ten of our female colleagues will streak!”

Another banner said: “We are looking for ten female employees in the shopping plaza. Each one willing to streak for 10 minutes will receive 10.000 yuan (±$1440).” A third banner even showed a phone number that women could call if they were interested to join.

After receiving multiple complaints, the Haikou Women’s Federation and other organizations went down to the shopping plaza and called for the banners to be taken down immediately.

Various Chinese media report that the banners have now been taken down, and that the Datong City Management also imposed a fine of 900 yuan (±$130) for putting up banners without authorization.

The person responsible for the celebratory banners, Feng Xuehui (冯学辉), explained to CNS TV, that he believed this stunt would motivate the shopping plazas’ employees to work harder, and that he did not expect it to trigger such negative reactions. He also apologized for the event.

In the People’s Daily, Ms. Ye (叶), the assistant manager of the shopping plaza, further explained that the company was not only hoping to draw the attention of the public, but also saw the stunt as an opportunity for female employees “to increase their sales numbers.”

Ye also told People’s Daily that she would have never let any woman go “completely naked” as that “wouldn’t be appropriate.” Instead, she claimed, she would have made them wear underpants.

Only hours after the incident, the Haikou Friendship Business Management published a letter of apology in which the company admitted to their “wrongdoings” and confirmed that the stunt was the work of one individual, and that this person was immediately suspended.

Despite the apologies and the suspension, many Chinese netizens were still angered about the incident. In the comment section of the People’s Daily, a commentator wrote: “No matter what, you can’t go much lower than materializing women in order to create a hype.” In another comment, a person called for “severe punishment” of the initiator.

China’s Women News (中国妇女报) also wrote about the incident, asking: “Where is your integrity?”

Other commenters simply wondered: “Why didn’t they just ask male employees to streak, too?”

By Gabi Verberg

Spotted a mistake or want to add something? Please let us know in comments below or email us.

©2018 Whatsonweibo. All rights reserved. Do not reproduce our content without permission – you can contact us at info@whatsonweibo.com

Gabi Verberg is a Business graduate from the University of Amsterdam who has worked and studied in Shanghai and Beijing. She now lives in Amsterdam and works as a part-time translator, with a particular interest in Chinese modern culture and politics.

Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

China Media

Online Outrage over Gansu Female Medical Workers Required to Shave Their Heads

Heroes of the coronavirus crisis or victims of visual propaganda? A video showing female medical workers having their heads shaved has triggered controversy.

Avatar

Published

on

First published

A Chinese media post praising female nurses for having their heads shaved has sparked outrage on Weibo and WeChat. Are these women heroes of the coronavirus crisis or victims of gendered visual propaganda?

A video showing tearful female medical workers having their head shaved before going to COVID-19 epicenter city Wuhan has sparked outrage on Chinese social media.

The video, originally posted by Gansu Daily (每日甘肃网) on February 15, shows how a group of female nurses is standing in line to have their hair shaved off in preparation of their mission to Hubei to assist during the ongoing coronavirus crisis.

In the short segment that has since gone viral on Weibo and WeChat, some women can be seen crying while having all of their hair shaved off.

According to Gansu Daily and other Chinese media, the fifteen nurses, including one man, are part of a medical aid group that was sent out to Wuhan this weekend. Their hair was reportedly shaved off “in accordance with requirements” to make their work more efficient and reduce the risk of infection.

The original news post praises the women as “the epidemic’s heroes in harm’s way” (“疫情中最美的逆行者”) – a term also used to describe brave firefighters during the 2015 Tianjin explosions (for more background on this term in Chinese, also see Xinhua and Zhihu).

Although the story praises the female medical workers as heroes and was soon reposted and promoted by many other (state) media, it was not just met with positive reactions from Chinese netizens.

On the contrary: it triggered waves of criticism over the medical team’s supervisors requiring the women to shave off their hair, with many deeming the measures unnecessary, humiliating, and sexist.

“Why do they need to shave all of their hair, the men don’t even need to do that?!”, some Weibo commenters wonder.

Many Weibo users wonder how necessary it actually is for the women to go completely bold for medical work purposes, wondering why the male workers do not need to shave their heads and why the women could not just opt for a shorter hairstyle instead – suggesting the media circus surrounding the shaving of the heads is more about visual propaganda than actually being a necessity.

“I am a medical worker myself,” one Weibo user writes: “I consulted an infection control doctor [on this matter] and they said it is not necessary at all to have a bald head. Short hair is convenient enough, and hair has a protective function too to reduce [skin] irritation from the friction of wearing hats and masks. It furthermore also has a function of catching sweat, preventing it from dripping to your eyes. A shaven head does more harm than good.”

“Why do people need to bleed and cry in order for them to become heroes?”, others say: “This is just cruel.”

Adding to the online fury was a photo showing the group of medical workers after their heads were shaved, as the one male nurse in the group not only seemed to wear a better quality face mask, but also appeared to have much more hair left than the female nurses.

The original Gansu Daily post has since been deleted from social media.

On WeChat account Epoch Story (“epochstory2017″/Epoch故事小馆), author Chen Mashu (陈麻薯) posted a critique on February 17th titled “Please Stop Using Female Bodies as Propaganda Tools” (“请停止用女性的身体,作为宣传的工具“).

Recent online Chinese visual propaganda in times of the coronavirus crisis has seen a strong focus on Wuhan medical workers.

This kind of visual propaganda often highlights the idea of “sacrificing,” especially when it comes to women as pretty girls, loving mothers, or good wives.

In the WeChat article, author Chen argues that Chinese state media always uses women’s bodies as a tool for propaganda, and argues that it should not be necessary for women to endure extra hardship or suffering (in this case, sacrifice their hair) in order to make them admirable ‘model workers.’ The fact that they are fighting on the front line should be more than enough reason to praise them, Chen writes.

While these women’s tears were “used to try to impress the audience” and become an example of some “collectivist spirit,” Chen argues, this kind of propaganda backfired because the individual needs and wishes of these women were completely ignored during the process.

Although the original story and visuals may have meant to be empowering in times of coronacrisis, they are actually counterproductive to female empowerment at large.

This is not the first time the role of women in Chinese state media propaganda become a big topic of discussion online.

In 2016, a photo series titled “100.000 soldier-loving girls” (十万恋军女孩) posted by China’s Military Web during the Wuhan flood also caused controversy. In the online media campaign, Chinese state media paid a ‘tribute’ to rescue workers by sharing pictures of girls holding the message “I wish to wash your uniform for you”. It triggered online discussions on the submissive female image propagated by Chinese state media.

At time of writing, various posts about the shaved heads of the Gansu medical workers have been taken offline.

For more COVID-19 related articles, please click here.

By Manya Koetse (@manyapan) and Bobby Fung (@bobbyfungmr), with contributions by Miranda Barnes

Follow @whatsonweibo

Spotted a mistake or want to add something? Please let us know in comments below or email us. First-time commenters, please be patient – we will have to manually approve your comment before it appears.

©2020 Whatsonweibo. All rights reserved. Do not reproduce our content without permission – you can contact us at info@whatsonweibo.com.

Continue Reading

China Sex & Gender

Girls’ Charity Project Funds Boys Instead: Online Anger over ‘Spring Buds Program’

The ‘Spring Buds’ charity supposedly only focused on helping girls, but it turns out this is not the case.

Avatar

Published

on

First published

A charity fund that was supposedly dedicated to girls’ education in rural China has been found to fund the education of boys, triggering anger online.

The Chinese charity “Spring Buds Program” (春蕾计划), a project meant to advance girls’ education launched by the CCTF (China Children and Teenagers’ Fund 中国儿童少年基金) has come under fire for providing financial aid to schoolboys in China.

The “Spring Buds” project, which falls under the All-China Women’s Federation, has received the China Charity Award in the past for its efforts to promote girls’ education. The program was launched in 1989 to help girls in China’s impoverished rural areas to go to school, improve literacy rates among China’s young girls and women, and empower girls to strengthen their influence in their local communities.

This week, the charity’s focus has come under scrutiny after it became known that of the 1267 students receiving financial aid as part of one of ‘Spring Buds’ scholarship programs, there were 453 male students.

The topic triggered wider online discussions on Chinese social media on gender inequality in China.

Some commenters argued that boys, even in impoverished areas, are generally still better off than girls due to a persisting gender preference for boy children.

Weibo users also pointed out how there are multiple non-gender specific charity programs in China, and that ‘Spring Buds’ is one of the few focused on girls only – arguing that it should thus also really be assisting solely girls.

As the news about ‘Spring Buds’ coincided with this week’s launch of the Global Gender Gap Index report, some Weibo users also wondered why Chinese official media would quote this report and mention Japan’s worsening gender equality, while not mentioning anything about the status quo of gender equality in China.

The CCTF responded to the controversy via their official Weibo account on December 17th, stating that although its program was initially focused solely on girls, this year’s project funding was also allocated to impoverished male students who needed “urgent help.”

The organization further noted that they will be more transparent to charity donors in the future about how their funds are allocated.

Although the hashtag “Anger over Spring Bud Project Subsidizing School Boys” (#春蕾计划资助男生引质疑#) was used on social media by several Chinese media outlets to report the issue, the hashtag page is no longer accessible on Weibo at time of writing.

By Manya Koetse and Miranda Barnes
Follow @whatsonweibo

Featured image photo by Ray Chan.

Spotted a mistake or want to add something? Please let us know in comments below or email us. First-time commenters, please be patient – we will have to manually approve your comment before it appears.

©2019 Whatsonweibo. All rights reserved. Do not reproduce our content without permission – you can contact us at info@whatsonweibo.com.

Continue Reading
Advertisement
Advertisement

Support What’s on Weibo

If you enjoy What’s on Weibo and support the way we report the latest trends in China, you could consider becoming a What's on Weibo patron:
Donate

Facebook

Instagram

Advertisement

Contribute

Got any tips? Or want to become a contributor or intern at What's on Weibo? Email us as at info@whatsonweibo.com.

Popular Reads