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Chinese Shopping Plaza Celebrates Anniversary: “880.000 Readers on WeChat? 10 Female Employees Will Streak”

A ‘celebratory’ company event turned into a marketing disaster for its sexist message.

Gabi Verberg

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This week, photos of a peculiar banner went viral on Weibo for suggesting that female workers would get naked for marketing purposes.

The Haikou Friendship Commercial Plaza in Datong, Shanxi, put up several banners to celebrate its 12-year-anniversary. One of these celebration banners said: “The Friendship Shopping Plaza celebrates its 12 year anniversary. If we reach 880.000 readers on WeChat, ten of our female colleagues will streak!”

Another banner said: “We are looking for ten female employees in the shopping plaza. Each one willing to streak for 10 minutes will receive 10.000 yuan (±$1440).” A third banner even showed a phone number that women could call if they were interested to join.

After receiving multiple complaints, the Haikou Women’s Federation and other organizations went down to the shopping plaza and called for the banners to be taken down immediately.

Various Chinese media report that the banners have now been taken down, and that the Datong City Management also imposed a fine of 900 yuan (±$130) for putting up banners without authorization.

The person responsible for the celebratory banners, Feng Xuehui (冯学辉), explained to CNS TV, that he believed this stunt would motivate the shopping plazas’ employees to work harder, and that he did not expect it to trigger such negative reactions. He also apologized for the event.

In the People’s Daily, Ms. Ye (叶), the assistant manager of the shopping plaza, further explained that the company was not only hoping to draw the attention of the public, but also saw the stunt as an opportunity for female employees “to increase their sales numbers.”

Ye also told People’s Daily that she would have never let any woman go “completely naked” as that “wouldn’t be appropriate.” Instead, she claimed, she would have made them wear underpants.

Only hours after the incident, the Haikou Friendship Business Management published a letter of apology in which the company admitted to their “wrongdoings” and confirmed that the stunt was the work of one individual, and that this person was immediately suspended.

Despite the apologies and the suspension, many Chinese netizens were still angered about the incident. In the comment section of the People’s Daily, a commentator wrote: “No matter what, you can’t go much lower than materializing women in order to create a hype.” In another comment, a person called for “severe punishment” of the initiator.

China’s Women News (中国妇女报) also wrote about the incident, asking: “Where is your integrity?”

Other commenters simply wondered: “Why didn’t they just ask male employees to streak, too?”

By Gabi Verberg

Spotted a mistake or want to add something? Please let us know in comments below or email us.

©2018 Whatsonweibo. All rights reserved. Do not reproduce our content without permission – you can contact us at info@whatsonweibo.com

Gabi Verberg is a Business graduate from the University of Amsterdam who has worked and studied in Shanghai and Beijing. She now lives in Amsterdam and works as a part-time translator, with a particular interest in Chinese modern culture and politics.

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Chapter Dive

Red Carpet, Pandas, and Power: How China Read the Trump-Xi Summit

On Chinese social media, Washington’s red-carpet reception wasn’t just diplomacy but read as recognition of China’s restored status on the global stage.

Manya Koetse

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Originally published in the Eye on Digital China newsletter on Sunday, September 27, 2026. Want to receive the next edition in your inbox? Become a paid subscriber here.

 

The past week was all about the Trump-Xi meeting in Washington. On mainstream Chinese social media feeds, much of the focus wasn’t on what was discussed, who gained what, or what was promised. It was about: How was China welcomed? How far did they go? How exceptional was the reception? And what does this say about China’s status as a major power on the world stage today?

Symbolic moments mattered more than strategic talks. Within that framework, President Trump, along with First Lady Melania Trump, hit the right notes.

The US visit by Xi Jinping and First Lady Peng Liyuan began on Wednesday (Sep 23), with Donald Trump and the First Lady personally welcoming them at Joint Base Andrews, a highly unusual move. Presidents typically receive foreign leaders at the White House; in recent decades, airport welcomes at Andrews have been reserved almost exclusively for popes. The last comparable presidential welcome was Kennedy’s 1962 greeting of British Prime Minister Harold Macmillan, a particularly close US ally at the time.

Wednesday’s welcome came with a red carpet, which members of the US military meticulously inspected and cleaned on their hands and knees right before Xi and Peng’s arrival. A photo of that scene was widely shared on Chinese social media, where many netizens seemed both bemused and struck by the sight of Americans quite literally bending over backward for their Chinese guests, with one popular Weibo account (@提刀探花在缅北) writing: “This is a scene that we will remember for decades.”

Red-carpet preparation at Joint Base Andrews

 

At the White House welcome ceremony on Thursday (Sep 24), where both leaders delivered remarks, Trump touched on the history of war and mentioned the American volunteer fighter group in China — the Flying Tigers — saying:

🗣️ “If we focus on our common interest, I’m confident there is much we can achieve. Throughout history, the pursuit of those common interests has connected our people across the vast oceans, across big, tremendous distances and many differences, and even made us allies in World War II. Look at the greatness we had together fighting in World War II.”

After the Washington summit concluded, Trump posted on Truth Social, calling the meeting one of “Friendship, Strength, and Success, for both China and the U.S.A.,” and adding that he looked forward to the next US-China meeting in November.

 

Historical Memory at the White House

 

But why did the special treatment given to the Chinese delegation in the US seem to matter so much in China, especially considering the ubiquitous anti-American sentiment of recent years? Not only did official media highlight it, but it also resonated strongly with netizens and became the defining story about this meeting on social media.

It goes much deeper than flattery.

Narratives of “never…

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Chapter Dive

Keeping Score of History: The Mukden Incident and China’s Basketball Defeat to Japan

China’s defeat against Japan at the Asian Games trended on the same day as the commemoration of the Mukden Incident—not as a separate event, but as a painful reminder of the humiliation of war.

Manya Koetse

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China’s defeat against Japan at the Asian Games trended on the same day as the commemoration of the Mukden Incident—not as a separate event, but as a painful reminder of the humiliation of war.
 

Football can be a useful way to gauge the state of nations.1 So can basketball, apparently.

One of the most discussed topics on Chinese social media on September 18 was the China vs. Japan men’s basketball semifinal at the Asian Games, a topic that was collectively viewed not merely through a sports angle, but through the lens of history and WWII – especially on an important commemoration day that was all about China’s war against Japanese aggression.

September 18 marks the anniversary of the Mukden Incident in 1931. Right next to the basketball game, that topic became one of the top keywords on Weibo and other Chinese platforms on Friday.2

The Mukden Incident —a staged explosion that damaged a section of Japanese railway in Shenyang [Mukden] on September 18, 1931—was used as a pretext for Japan’s invasion of Manchuria and has come to be widely regarded by Chinese historians and officials as the true starting point of the Second Sino-Japanese War.

On this significant day, the China vs. Japan game in Nagoya ended in a major 77-97 loss for the Chinese team, which critics attributed to a lack of speed and tactical weaknesses that left them defenseless against the Japanese team’s swift attacks. Making it worse, the Chinese had the advantage of taller players, and the Japanese weren’t even playing with their best team.

“Like a top-grade horse losing to a bottom-grade horse,” one sports columnist wrote (“是我们的上等马输给了对方的下等马”).

Prior to the game, many commenters already questioned why a China-Japan face-off should take place on such a sensitive date, while others suggested that the Chinese team “could not afford to lose on this day.”

Posted by Weibo user 君见理5, this AI poster transforms…

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