China Fashion & Beauty
Fashion that Hurts? Online Debates on China’s Draft Law Regarding ‘Harmful’ Clothes
The proposed ban on clothing deemed harmful is stirring debate, with some arguing for the significance of protecting national pride and others emphasizing the value of personal expression.

Published
3 weeks agoon

China’s recent proposal to ban clothing that “hurts national feelings” has triggered social media debates about freedom of dress and cultural sensitivities. The controversial amendment has raised questions about who decides what’s offensive for which reason.
A draft amendment to China’s Public Security Administration Punishments Law (治安管理处罚法) has caused some controversy this week for proposing a ban on clothes that “hurt national feelings.”
The discussions are about Article 34, clausules 3 and 4, which point out that wearing clothing or symbols that are deemed “harmful” to “the spirit and feelings of the Chinese nation” could become illegal. Offenders may face up to 15 days of detention and a fine of 5,000 yuan ($680).
The revised Article is part of a section about acts disrupting public order and their punishment, mentioning the protection of China’s heroes and martyrs.
Especially over the past three to four years, Chinese authorities have placed more importance on protecting the image of China’s “heroes and martyrs.” In 2018, the Heroes and Martyrs Protection Law was adopted to strengthen the protection of those who have made significant contributions to the nation and sacrificed their lives in the process.
Those insulting the PLA can face serious consequences. In 2021, former Economic Observer journalist Qiu Ziming (仇子明), along with two other bloggers, were the first persons to be charged under the new law as they were detained for “insulting” Chinese soldiers. Qiu, who had 2.4 million fans on his Weibo page, made remarks questioning the number of casualties China said it suffered in the India border clash. He was sentenced to eight months in prison.
Earlier this year, Chinese comedian Li Haoshi was canceled making a joke that indirectly made a comparison between PLA soldiers and stray dogs, while also placing words famously used by Xi Jinping in a ridiculous context.

Screenshot of the draft widely shared on social media.
The draft is open for public comment through September 30, and it is therefore just a draft of a proposed amendment at this point.
Nevertheless, it has ignited many discussions on Chinese social media, where legal experts, bloggers, and regular netizens gave their views on the issue, with many people opposing the amendment.
This a translation of the first four clausules of Article 34 by Jeremy Daum’s China Law Translate (see the full translation here). Note that the discussions are focused on the item (2) and (3) revisions:
“Article 34:Those who commit any of the following acts are to be detained for between 5 and 10 days or be fined between 1,000 and 3,000 RMB; and where the circumstances are more serious, they are to be detained for between 10 and 15 days and may be concurrently fined up to 5,000 RMB:
(1) engaging in activities in public places that are detrimental to the environment and atmosphere for commemorating heroes and martyrs;
(2) Wearing clothing or bearing symbols in public places that are detrimental to the spirit of the Chinese people and hurt the feelings of the Chinese people, or forcing others do do so;
(3) Producing, transmitting, promoting, or disseminating items or speech that is detrimental to the spirit of the Chinese people and hurts the feelings of the Chinese people;
(4) Desecrating or negating the deeds and spirit of heroes and martyrs, or advocating or glorifying wars of aggression or aggressive conduct, provocation, or disrupting public order.”
Here, we mention the biggest online discussions surounding the draft amendment.
Main Objections to the Amendment
On Chinese social media site Weibo, commenters used various hashtags to discuss the recent draft, including the hashtags “China’s Proposed Amendment to the Public Security Administration Punishments Law” (#我国拟修订治安管理处罚法#), “Article 34 of the Draft Amendment to the Public Security Administration Punishments Law” (#治安管理处罚法修订草案第34条#) or “Harm the Feelings of the Chinese Nation” (#伤害中华民族感情#).
The issue that people are most concerned about is the vague definition “harming or hurting the spirit and feelings of the Chinese nation” (“伤害中华民族精神、感情”).
Although Chinese state media outlets, including the English-language Global Times, indicate that the clause is deemed to target some provocative actions to attract public attention, such as wearing Japanese military uniforms at sensitive sites, legal experts and social media users are expressing apprehensions regarding its ambiguity.
Questions arise: Who determines what qualifies as “harmful”? What criteria will be used? How will it be enforced? Beyond concerns about the absence of clear guidelines on which attire might be deemed illegal and for what reasons, there are fears of potential misinterpretation and misuse of such a law due to its subjective nature.
Some people question whether wearing foreign brands like Adidas or Nike could be considered offensive. There are also concerns about whether wearing sports attire supporting specific clubs might be seen as disrespectful. Another common topic is cosplay, a popular form of role-playing among China’s youth, where individuals dress up in costumes and accessories to portray specific characters. Can people still dress up in the way they like?
Well-known political commentator Hu Xijin published a video commentary about the issue on September 7, suggesting that the law in question could be more concrete and avoid misunderstanding by explicitly mentioning it targets facism, racism, or separatism. He also suggested that it is important for China’s legal system to provide people with a sense of security (– rather than scaring them).
Others reiterated similar views. If the clausules are indeed specifically about slandering national heroes and martyrs, which makes sense considering their context, they should be rephrased. One popular legal blogger (@皇城根下刀笔吏) wrote:
“The legal enforceability of harming the spirit and the feelings of the Chinese nation is not quite the same as insulting or slandering heroes. Because it is actually very clear who our national heroes are. They are classified as martyrs and were approved by the state, it’s very clear. But when it comes to the feelings and the spirit of the Chinese nation, this is just very vague (..) And ambiguity brings about a mismatch in the practice of implementation, which will make people lose trust in this legal provision and makes them feel unsafe.”
Although a majority of commenters agree that the proposed amendment is vague, some also express that they would support a ban on clothes that are especially offensive. Among them is the popular blogger Han Dongyan (@韩东言), who has over 2.3 million followers on Weibo.
One example that is mentioned a lot, also by Han, is the 2001 controversy surrounding Chinese actress Vicky Zhao who wore a mini-dress printed with the old Japanese naval flag during a fashion shoot, triggering major backlash over her perceived lack of sensitivity to historical matters and the offensive dress.
Han also mentioned a 2018 example of two young men dressed in Imperial Japanese military uniforms taking a photo in front of the Shaojiashan Bunker at Zijin Mountain, where the Second Sino-Japanese War is commemmorated.
Kimono Problems
One trending story that is very much entangled with recent discussions about the proposed ban on ‘harmful’ clothing is that about a group of Chinese men and women who were recently denied access to the Panlongcheng National Archaeological Site Park in Wuhan because staff members allegedly mistook their clothing for Japanese traditional attire.
The individuals were actually not wearing Japanese traditional dress at all; they were wearing traditional Tang dynasty clothing to take photos of themselves. This is part of the Hanfu Movement, a social trend that is popular among younger people who supports the wearing of Han Chinese ethnic clothing (read more).
Amid discussions over draft law banning clothes harmful to the "spirit, feelings of the Chinese nation," this incident sparked discussions: Chinese wearing Tang clothes were denied entry at Panlongcheng Park, Wuhan, after local guard mistook their clothes for Japanese attire. pic.twitter.com/IokazvhBhl
— Manya Koetse (@manyapan) September 8, 2023
According to Zhengguan News (正观新闻), there is no official park policy prohibiting the wearing of Japanese clothing, and an internal investigation into the incident is ongoing. The Paper reported that the incident allegedly happened around closing time.
Meanwhile, this incident has sparked discussions because it highlights the potential consequences when authorities arbitrarily enforce clothing rules and misinterpret situations. One netizen wrote: “It illustrates that when “some members of the public” cannot even tell the difference between Hanfu, Tang dynasty attire, and Japanese kimono, they are simply venting their emotions.”
Last year, a Chinese female cosplayer who was dressed in a Japanese summer kimono while taking pictures in Suzhou’s ‘Little Tokyo’ area was taken away by local police for ‘provoking trouble’ (read here).
A young Chinese woman was taken away by local police in Suzhou last Wednesday because she was wearing a kimono. "If you would be wearing Hanfu (Chinese traditional clothing), I never would have said this, but you are wearing a kimono, as a Chinese. You are Chinese!" pic.twitter.com/et8vWOferQ
— Manya Koetse (@manyapan) August 15, 2022
A video showed how the young woman was scolded by an officer for wearing the Japanese kimono, suggesting she is not allowed to do so as a Chinese person. The girl was known to be a cosplayer, and she was dressed up as the character Ushio Kofune from the Japanese manga series Summer Time Rendering, wearing a cotton summer kimono, better known as yukata.
The incident sparked extensive debates, with differing viewpoints emerging. While some believed the girl’s choice of wearing Japanese clothing during the week leading up to August 15, a memorial day marking the end of the war, was insensitive, many commenters defended her right to engage in cosplay.
These discussions are resurfacing on Weibo, underscoring the divided opinions on the matter.
One Weibo user expressed a common viewpoint: “I believe wearing a Japanese kimono in everyday situations is not a problem, but doing so at specific times and places could potentially offend the sentiments of the Chinese nation.” Another blogger (@猹斯拉) also voiced support for a law that could prohibit certain clothing: “If you genuinely believe what you’re wearing is not harmful, you always have the right to make your argument.”
However, there is also significant opposition, with some individuals posting images of themselves reading George Orwell’s 1984 at night or making cynical remarks like, “Maybe we should say nothing and wear nothing, as anything else could lead to our arrest.”
“This is not progress,” another person wrote: “It’s taking another step back in time.”
By Manya Koetse
Follow @whatsonweibo
With contributions by Miranda Barnes
Get the story behind the hashtag. Subscribe to What’s on Weibo here to receive our newsletter and get access to our latest articles:
Spotted a mistake or want to add something? Please let us know in comments below or email us. First-time commenters, please be patient – we will have to manually approve your comment before it appears.
©2023 Whatsonweibo. All rights reserved. Do not reproduce our content without permission – you can contact us at info@whatsonweibo.com.
Manya Koetse is the founder and editor-in-chief of whatsonweibo.com. She is a writer, public speaker, and researcher (Sinologist, MPhil) on social trends, digital developments, and new media in an ever-changing China, with a focus on Chinese society, pop culture, and gender issues. She shares her love for hotpot on hotpotambassador.com. Contact at manya@whatsonweibo.com, or follow on Twitter.

China Brands, Marketing & Consumers
China’s ‘Chanel’? Chinese Beauty Brand Florasis Is Raising Eyebrows on Weibo
Some netizens wonder if the Florasis PR team might have lost their marbles, as their strategy appears to have taken an unusual turn, featuring emotionally charged replies on Weibo.

Published
16 hours agoon
September 27, 2023
Lost Marbles or marketing logic? Following its involvement in the Li Jiaqi ‘eyebrow pencil gate,’ Chinese beauty brand Florasis’ social media strategy has taken an unconventional turn. The domestic brand recently went trending after declaring its ambition to win over the global luxury cosmetic market, and its plans to challenge established giants like Louis Vuitton and Chanel.
In the world of Chinese cosmetic brands, all eyes are on Florasis (花西子) recently. This Chinese make-up brand gained significant attention earlier this month when the popular beauty influencer ‘Lipstick King’ Li Jiaqi promoted one of their eyebrow pencils during a livestream.
After some viewers questioned whether a single eyebrow pencil costing 79 yuan ($10.8) was perhaps too expensive, Li lashed out and suggested viewers should instead ask themselves if they worked hard enough to deserve a raise.
That moment triggered a social media storm (read here), and suddenly everyone knew about Florasis, which is known as Huāxīzǐ (花西子) in China.
“Huaxi Coins” and Public Mockery
The incident sparked a series of memes and discussions, and among them, the question of what one can buy with 79 yuan in China today was a big one.
While some suggested they could feed an entire family for one day with 79 yuan, others said that it would buy their office lunches for a week. This humorous situation gave rise to the term ‘Huaxi Coins’ or ‘Floracash’ (花西币), with netizens playfully using the price of one Florasis eyebrow pencil’s price as a new currency unit (one ‘Huaxi Coin’ equals 79 yuan/$10.8).
Although Li Jiaqi apologized to his viewers soon after his controversy, it took some time for Florasis to respond the controversy the brand found itself embroiled in.
Florasis, a brand established in Hangzhou in 2017, is deeply connected to Li Jiaqi, as he has been the chief brand ambassador since 2019 and has actively participated in their product development.

Li Jiaqi x Huaxizi/Florasis.
The entire social media storm prompted a heightened focus on why Florasis products are perceived as relatively expensive.
As reported by Qing Na at Dao Insights, one post that gained significant traction on September 12 revealed that a five-piece Jade Makeup Brush set from Florasis, priced at 919 RMB ($126.28), was, in fact, made by using synthetic fiber bristles, considered cheap and of lower quality. This revelation garnered over 240 million views in just a few hours, adding to the public mockery of the national beauty brand.
The Florasis Dream: Becoming a Leading International Luxury Brand
On September 19, Florasis/Huaxizi finally apologized on social media for its late response to the controversy, and the brand stated that the incident provided an opportunity for them to listen to “the voice of their consumers,” although they did not delve deeper into the price of their products.

Florasis apology on Weibo, screenshot.
Although people criticized the letter posted by Florasis and the words they used in it, their decision to release a statement initially seemed fruitful: they gained 20,000 new followers in a single night.

Chinese netizens picking apart the apology letter posted by Huaxizi/Florasis. Via Xiaohongshu user @边际平衡術.
While the entire situation drew more attention to the Chinese make-up brand, it also seems to have prompted Florasis to reconsider its own position in the cosmetics industry, both in China and globally. Because on September 26th, the brand publicly and somewhat suddenly declared its ambition of becoming a leading international luxury cosmetics brand.
“Me, Florasis, I’m 6,5 years old,” the post read: “I have a dream: to be a high-end brand, rooted in China, going global.”

Florasis announces its ambition to become a globally recognized make-up brand.
In their post, Florasis used a quote saying “A Positive Mindset Shapes Huaxizi’s Lifetime,” which is derived from the title of a well-known Chinese self-help book from 2012 called “A Positive Mindset Shapes a Woman’s Lifetime” (好心态决定女人一生).
One of the main ideas presented in this book, authored by Li Jin (李津), is that success can never come from a negative or pessimistic mindset; if you see yourself as a failure, you’re likely to fail, but if you envision success, you’re more likely to achieve it.
Next to Chanel: Confusion about Florasis’ Public Relations Tactics
The company’s ambition, on its own, may not be particularly surprising. As stated in a report published by Paicaijing (派财经), Florasis’ co-founder, Fei Man (飞慢), had previously questioned in an interview why Chinese brands were always associated with being cheap, expressing Florasis’ wish to break the “price ceiling” (价格天花板) and escape the ongoing “low price competition” (低价竞争) in China’s beauty industry by delivering high-quality products at a premium price.
However, the wording and the timing seemed odd, and the post created both banter and confusion about Florasis’ public relations tactics, especially because they did much more than that post alone.
On September 20th, approximately ten days after the ‘eyebrow pencil gate’ controversy, the company’s founder, Hua Mantian (花满天), made an announcement on his WeChat channel. He revealed that the brand would be distributing their premium eyebrow pencils, originally priced at 119 yuan ($16.3), during a livestream promotional event that night. They planned to give away free pencils to hundreds of viewers every ten minutes. By giving out over 10,000 free eyebrow pencils in total, the company allegedly hoped to gain more feedback on their product in order to further improve it. Over 400,000 people tuned in to that livestream.
Since then, Florasis seems to be doing all it can to catch the public’s attention, and some netizens even wonder if the editors at the Florasis PR team might have lost their marbles, as they keep posting a lot of unusual replies, – some emotional and somewhat unhinged, – to their own threads on their Weibo account.
Throughout September 26, the account posted dozens of texts/replies, responding to many netizens’ comments. Florasis not only declared its wish to be China’s ‘Chanel’ when it comes to beauty products, it also praised its own efforts in contributing to women’s mental health, preserving traditional culture, innovating cosmetics, and much more.
Their social media texts included phrases such as: “I’m super awesome,” or writing:
“I’m really becoming a bit emotional. I established my own laboratory at just three years old! We now have over 200 research partners, and their leader is Li Huiliang (李慧良), known as the “Number One in Chinese Cosmetics Research and Development.” He’s like a superstar in the industry. We have five big innovation research and development centers, over 7000 square meters, larger than a football field. Don’t I deserve a gold star sticker for that?”
And:
“As a Chinese brand, every generation has a mission. Our generation’s mission is to fight in the international market with high-end presence! You can mock and ridicule me, it’s ok [sad face emoji] I’m already neighbors with Louis Vuitton and Gucci at the [Hangzhou] West Lake [shopping street]! And I will be next to Chanel at Japan’s top-notch department store Isetan. Next up is France, Dubai, America, see you there!”
Subsequently, the hashtag “Florasis Says It’ll Be Side-to-Side with Chanel” (#花西子称要和香奈儿门对门#) received over 470 million views on Weibo. Another hashtag, “Florasis Wants to Be a High-end Brand” (#花西子称想做高端品牌#), received more than 220 million views.
Mad Marketing
By now, the hashtag “Huaxizi Lost It” (#花西子发疯#) has also gone trending on Chinese social media platform Weibo, where people have different thoughts on what might have triggered Florasis’ social media behavior.
While some people really think that Florasis has gone crazy, others see the entire ordeal as a social media spectacle meant to distract attention from what happened with Li Jiaqi, or as a cheap marketing stunt.
One poll conducted by Sina News asked people about the situation. The majority of respondents believed that the social media editor must have lost their mind, while others considered it just another version of “bad marketing is still marketing” – suggesting that even if the publicity strategy is cheap or questionable, it is still used as a marketing tactic to gain attention.
Another question is: does it even matter what the reason behind this unusual online media approach is?
If Florasis is really letting its PR team run wild, it is doing so at a crucial moment, shortly after a significant controversy that cast the brand in a negative light. This moment calls for careful control rather than unconventional tactics. Furthermore, the social media strategy appears to be at odds with Florasis’ typical marketing image, which emphasizes tradition, glamour, and perfection.
If Florasis is using this strategy to attract and divert attention, it also appears that this approach is not yielding the desired results, as many people express a common sentiment: “I didn’t purchase Florasis before, and I certainly won’t be buying it now.”
By Manya Koetse
With contributions by Miranda Barnes
Get the story behind the hashtag. Subscribe to What’s on Weibo here to receive our newsletter and get access to our latest articles:
Spotted a mistake or want to add something? Please let us know in comments below or email us. First-time commenters, please be patient – we will have to manually approve your comment before it appears.
©2023 Whatsonweibo. All rights reserved. Do not reproduce our content without permission – you can contact us at info@whatsonweibo.com.
China Celebs
Three Reasons Why Lipstick King’s ‘Eyebrow Pencil Gate’ Has Blown Up
From beauty guru to betrayal: why one livestream moment is shaking China’s internet.

Published
2 weeks agoon
September 13, 2023
PREMIUM CONTENT
Li Jiaqi, also known as Austin Li the ‘Lipstick King,’ has become the focus of intense media attention in China over the past days.
The controversy began when the popular beauty influencer responded with apparent annoyance to a viewer’s comment about the high price of an eyebrow pencil. As a result, his fans began unfollowing him, netizens started scolding him, Chinese state criticized him, and the memes started flooding in.
Li Jiaqi’s tearful apology did not fix anything.
We reported about the incident here shortly after it went trending, and you can see the translated video of the moment here:
China's famous make-up influencer #LiJiaqi is in hot water due to an e-commerce livestream he did on Sunday. When viewers complained about an eyebrow pencil being too expensive (79 RMB/$10.9), he got annoyed, insisting that the product was not expensive at all. Translated video: pic.twitter.com/JDKGMKovDX
— Manya Koetse (@manyapan) September 11, 2023
The incident may seem minor at first glance. Li was merely promoting Florasis brand (花西子) eyebrow pencils, and some viewers expressed their opinion that the pencils, priced at 79 yuan ($11), had become more expensive.
In response, Li displayed irritation, questioning, “Expensive how?” He went on to suggest that viewers should also reflect on their own efforts and whether they were working hard enough to get a salary increase.
But there is more to this incident than just an $11 pencil and an unsympathetic response.
#1 The King Who Forgot the People Who Crowned Him
The initial reaction of netizens to Li Jiaqi’s remarks during the September 10th livestream was characterized by a strong sense of anger and disappointment.
Although celebrities often face scrutiny when displaying signs of arrogance after their rise to fame, the position of Li Jiaqi in the wanghong (internet celebrity) scene has been especially unique. He initially worked as a beauty consultant for L’Oreal within a shopping mall before embarking on his livestreaming career through Alibaba’s Taobao platform.
In a time when consumers have access to thousands of makeup products across various price ranges, Li Jiaqi established himself as a trusted cosmetics expert. People relied on his expertise to recommend the right products at the right prices, and his practice of personally applying and showcasing various lipstick colors made him all the more popular. He soon garnered millions of online fans who started calling him the Lipstick King.
By 2018, he had already amassed a significant fortune of 10 million yuan ($1.53 million). Fast forward three years, and his wealth had ballooned to an astonishing 18.5 billion yuan ($2.5 billion).
Despite his growing wealth, Li continued to enjoy the support of his fans, who appreciated his honest assessments of products during live testing sessions. He was known for candidly informing viewers when a product wasn’t worth buying, and the story of his humble beginnings as a shop assistant played a major role in why people trusted him and wanted him to succeed.
However, his recent change in tone, where he no longer seemed considerate of viewers who might find an $11 brow pencil to be expensive, suggests that he may have lost touch with his own customer base. Some individuals perceive this shift as a form of actual “betrayal” (背叛), as if a close friend has turned their back on them.

The viral cartoon shows Li Jiaqi going from a friendly beggar to angry rat.
One cartoon shared on social media shows Li Jiaqi, with mouse ears, as he initially begs his online viewers for money. However, as he becomes more prosperous, the cartoon portrays him gradually growing arrogant and eventually scolding those who helped him rise to fame.
Many people accuse Li of being insincere, suggesting that he revealed his true colors during that short livestream moment. This is also one of the reasons why most commenters say they do not believe his tears during his apology video.
“He betrayed China’s working class,” one popular vlog suggested.
#2 Internet Celebrity Crossing the Lines
Another reason why the incident involving Li Jiaqi is causing such a storm is related to the media context in which Chinese (internet) celebrities operate and what is expected of them.
Whether you are an actor, singer, comedian, or a famous livestreamer/e-commerce influencer, Chinese celebrities and performers are seen as fulfilling an exemplary role in society, serving the people and the nation (Jeffrey & Xu 2023). This is why, as explained in the 2019 research report by Jonathan Sullivan and Séagh Kehoe, moral components play such a significant role in Chinese celebrity culture.
In today’s age of social media, the role of celebrities in society has evolved to become even more significant as they have a vast reach and profound influence that extends to countless people and industries.
Their powerful influence makes celebrities important tools for authorities to convey messages that align with their goals – and definitely not contradict them. Through the media and cultural industries, the state can exert a certain level of control within the symbolic economy in which celebrities operate, as discussed by Sullivan and Kehoe in their 2019 work (p. 242).
This control over celebrities’ actions became particularly evident in the case of Li Jiaqi in 2022, following the ‘cake tank incident’ (坦克蛋糕事件). This incident unfolded during one of his livestreams when Li Jiaqi and his co-host introduced a chocolate cake in the shape of a tank, with an assistant in the back mentioning something about the sound of shooting coming from a tank (“坦克突突”). This livestream took place on June 3rd, on the night before the 33rd anniversary of the crackdown on the Tiananmen protests.
While Li Jiaqi did not directly touch upon a politically sensitive issue with his controversial livestream, his actions were perceived as a disregard for customer loyalty and displayed an arrogance inconsistent with socialist core values. This behavior garnered criticism in a recent post by the state media outlet CCTV.

Post by CCTV condemning Li’s behavior.
Other state media outlets and official channels have joined in responding to the issue, amplifying the narrative of a conflict between the ‘common people’ and the ‘arrogant influencer.’
#3 Striking a Wrong Chord in Challenging Times
Lastly, Li Jiaqi’s controversial livestream moment also became especially big due to the specific words he said about people needing to reflect on their own work efforts if they cannot afford a $11 eyebrow pencil.
Various online discussions and some media, including CNN, are tying the backlash to young unemployment, tepid consumer spending, and the ongoing economic challenges faced by workers in China.
Since recent years, the term nèijuǎn (‘involution’, 内卷) has gained prominence when discussing the frustrations experienced by many young people in China. It serves as a concept to explain the social dynamics of China’s growing middle class who often find themselves stuck in a “rat race”; a highly competitive education and work environment, where everyone is continually intensifying their efforts to outperform one another, leading to this catch 22 situation where everyone appears to be caught in an unending cycle of exertion without substantial progress (read more here).
Weibo commenters note that, given China’s current employment situation and wage levels, hard work is not necessarily awarded with higher income. This context makes Li Jiaqi’s comments seem even more unnecessary and disconnected from the realities faced by his customers. One Shanghai surgeon responded to Li’s comments, saying that the fact that his salary has not increased over the last few year certainly is not because he is not working hard enough (#上海胸外科医生回应李佳琦言论#).
Some observers also recognize that Li, as an e-commerce professional, is, in a way, trapped in the same cycle of “inversion” where brands are continuously driving prices down to such low levels that consumers perceive it as the new normal. However, this pricing strategy may not be sustainable in the long run. (Ironically, some brands currently profiting from the controversy by promoting their own 79 yuan deals, suggesting their deal is much better than Li’s. Among them is the domestic brand Bee & Flower 蜂花, which is offering special skin care products sets for 79 yuan in light of the controversy.)
Many discussions therefore also revolve around the question of whether 79 yuan or $11 can be considered expensive for an eyebrow pencil, and opinions are divided. Some argue that people pay much more for skincare products, while others point out that if you were to weigh the actual quantity of pencil color, its price would surpass that of gold.
The incident has sparked discussions about the significance of 79 yuan in today’s times, under the hashtag “What is 79 yuan to normal people” (#79元对于普通人来说意味着什么#).
People have shared their perspectives, highlighting what this amount means in their daily lives. For some, it represents an entire day’s worth of home-cooked meals for a family. It exceeds the daily wages of certain workers, like street cleaners. Others equate it to the cost of 15 office lunches.

One netizen posts 79 yuan ($10.9) worth of groceries.
Amid all these discussions, it also becomes clear that many people are trying to live a frugal live in a time when their wages are not increasing, and that Li’s comments are just one reason to vent their frustrations about the situation they are in, In those regards, Li’s remarks really come at a wrong time, especially coming from a billionaire.
Will Li be able to continue his career after this?
Some are suggesting that it is time for Li to take some rest, speculating that Li’s behavior might stem from burn-out and mental issues. Others think that Li’s hardcore fans will remain loyal to their e-commerce idol.
For now, Li Jiaqi must tread carefully. He has already lost 1.3 million followers on his Weibo account. What’s even more challenging than regaining those one million followers is rebuilding the trust of his viewers.
Update: On September 19, the Florasis/Huaxizi brand finally apologized for its late response to the controversy, and the brand stated that the controversy provided an opportunity for them to listen to “the voice of their consumers.” Their decision to release a statement seemed fruitful: they gained 20,000 new followers in a night.
By Manya Koetse
with contributions by Miranda Barnes
Jeffreys, Elaine, and Jian Xu. 2023. “Governing China’s Celebrities.” Australian Institute of International Affairs, 18 May https://www.internationalaffairs.org.au/australianoutlook/governing-chinas-celebrities/ [12 Sep 2023].
Sullivan, Jonathan, and Séagh Kehoe. 2019. “Truth, Good and Beauty: The Politics of Celebrity in China.” The China Quarterly 237 (March): 241–256.
Spotted a mistake or want to add something? Please let us know in comments below or email us. First-time commenters, please be patient – we will have to manually approve your comment before it appears.
©2023 Whatsonweibo. All rights reserved. Do not reproduce our content without permission – you can contact us at info@whatsonweibo.com.

China’s ‘Chanel’? Chinese Beauty Brand Florasis Is Raising Eyebrows on Weibo

Weibo Watch: Walking on Eggshells

“Elderlies” in Their Thirties: The Growing Interest of Chinese Youth in Nursing Homes

Changsha Restaurant Employee Pays the Price after Protecting Abused Child

Bad Apples? Chinese Actor Liu Jin Smashes iPhone 13 Pro Max, Anger over ‘Chinese’ Employee Photo on Apple Website
Subscribe to our newsletter

Behind 8 Billion Streams: Who is Dao Lang Cursing in the Chinese Hit Song ‘Luocha Kingdom’?

About Wang Yi’s “You Can Never Become a Westerner” Remarks

Russian Perspectives, Ridiculing Putin Supporters: Chinese Online Media Responses to the Wagner Mutiny

Chinese Tourists in Europe: Getting Robbed Is Part of the Experience

Jiangsu Woman Takes Smiling Selfie with Injured Victim in Background

When White People Discovered China’s ‘White People Food’ Trend

Zhang versus Zhang: An Online Debate over the Value of Studying Journalism in China

Bad Apples? Chinese Actor Liu Jin Smashes iPhone 13 Pro Max, Anger over ‘Chinese’ Employee Photo on Apple Website

Paper over Cracks: Online Frustrations about Official Language Sugarcoating China’s Youth Employment Crisis

Clicking Into the Craze: Exploring the Rise of “Ethnic-Themed Photos” Among Chinese Tourists
Get in touch
Would you like to become a contributor, or do you have any tips or suggestions for us? Get in touch with us here.
Popular Reads
-
China Arts & Entertainment2 months ago
Behind 8 Billion Streams: Who is Dao Lang Cursing in the Chinese Hit Song ‘Luocha Kingdom’?
-
China Insight3 months ago
About Wang Yi’s “You Can Never Become a Westerner” Remarks
-
China Media3 months ago
Russian Perspectives, Ridiculing Putin Supporters: Chinese Online Media Responses to the Wagner Mutiny
-
China Travel2 months ago
Chinese Tourists in Europe: Getting Robbed Is Part of the Experience