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Mimeng and ‘Self-Media’ under Attack for Promoting Fake News Stories to Chinese Readers

Chinese ‘zimeiti’ or ‘self media’ have become a topic of discussion after this Mimeng scandal.

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China’s “Queen of Self-media,” Mimeng, is under attack after publishing a story that has been labeled ‘fake news.’ The scandal has triggered discussions on the status-quo of Zimeiti (自媒体/We Media) on the Chinese internet.

It was one of the most-discussed topics on Weibo and WeChat right before the Chinese New Year: the scandal involving Chinese blogging account ‘Mimeng’ (咪蒙), which sparked discussions on Mimeng herself and on the regulation and responsibility of ‘we media’ accounts on the Chinese internet.

Who or what is ‘Mimeng’? First and foremost, Mimeng is an online social media account with an enormous fanbase: 13 million followers on WeChat, 2.6 followers on Weibo.

The person behind the Mimeng blogging account is Ma Ling (马凌), a Chinese female author and Literature graduate who was born in 1976 in Sichuan’s Nanchong.

Over the past few years, ‘Mimeng’ has grown into a so-called ‘we media’ or ‘self media’ platform (zimeiti 自媒体), referring to private, independent, online publishing accounts that get their content across through blogs, podcasts, and other online channels. Mimeng is now more than Ma Ling alone: there’s an entire team behind it.

Mimeng has been controversial for years because of its clickbait titles and controversial stances on various issues. The topics most addressed in Mimeng’s publications are relationships between men and women, love, marriage, quarreling, and extramarital affairs.

Previous articles published by Mimeng, who is a self-labeled ‘feminist’ (and often mocked for it), include titles such as “This Is Why You’re Poor,” “Jealously Means Progress,” “I Love Money, It’s True,” “Men Don’t Cheat for Sex,” or “How to Kill Your Wife.”

Besides its content, there are also other reasons why Mimeng has triggered controversy in the past. The fact that Mimeng charges a staggering amount of money to advertisers, for example, is also something that previously became a topic of discussion – Mimeng allegedly charges some 750,000 yuan ($113,000) for a post mention.

 

SELLING FAKE STORIES

As an influential We Media source, we must take on our social responsibility

 

This time, however, Mimeng is hit by the biggest controversy thus far. The media group is under attack after publishing a story that turned out to be (partly) fabricated. The story was published on a WeChat account called Talented Limited Youth (才华有限青年), which is registered under the same legal entity as Mimeng. Its primary author, according to Sixth Tone, is a former intern of Ma Ling called Yang Yueduo.

The publication in question is a long story titled “The Death of a Top Scorer from a Poor Family” (“一个出身寒门的状元之死”) which allegedly portrayed the short life of the author’s old classmate: a young, bright mind, born in an impoverished family in Sichuan province. In the story, the protagonist did all he could to create a better life for him and his family.

He studied hard, got the best university entrance score of his city, and successfully graduated from university. But despite his efforts to start a life in the big city, he failed to succeed and tragically died of cancer at the young age of 24.

Shortly after publication, the moving and tragic story went viral on social media. However, several details made online readers doubt the story’s authenticity. It did not take long before readers proved that several aspects of the story were indeed untrue.

In light of the fake news allegations, Talented Limited Youth quickly deleted the story from WeChat. They also issued a statement defending the story’s authenticity, explaining that for privacy reasons, various details of the story were altered. According to Beijing News, Talented Limited Youth was then banned from posting on WeChat for 60 days.

In response to the allegations, Mimeng offered its “sincerest apologies” on Weibo on February 1st, saying: “The Mimeng Group has decided to completely withdraw from Weibo and take a two-month break from WeChat. We will use that time to carry out serious and profound self-reflection.” The post continued saying that “as an influential We Media source, we must take on our social responsibility and pass on positive energy and values.”

The announcement went trending under the hashtag “Mimeng Shuts Down Weibo Indefinitely” (#咪蒙微博永久关停#), which has received over 210 million views at time of writing.

 

POISONED CHICKEN SOUP

Mimeng, for you, patriotism is only business

 

On social media, there is a clear divide between those who support and oppose Mimeng. While some are calling for a “complete shutdown” of Mimeng, there are also those who say they will keep on following Mimeng and that they enjoy their publications.

The controversial Mimeng account has even brought about a so-called “Following Mimeng Rate” (含咪率), a number based on how many of your WeChat friends are following Mimeng‘s public WeChat account (by checking Mimeng’s account on WeChat, WeChat users can see how many of their friends are following this account).

Mimeng opposers allege that the more friends you have that follow the Miming account, the more likely you are “to fail in life.”

The official Weibo account of the Jiangsu Public Security’s Bureau of ‘Internet Safety’ (@江苏网警) is also a clear Mimeng opposer. Last week, they lashed out against Mimeng in a post titled “Mimeng, for you, patriotism is only business.”

The post hints at Mimeng’s inconsistent stance on patriotism, and it included screenshots from two earlier Mimeng posts from 2013 and 2016, one in which patriotism is referred to as a kind of “forced love,” and the other one saying: “I’ll love my country forever, its greatness will forever move me to tears.”

The post by the Jiangsu Bureau itself then also blew up on Weibo, with the hashtag “Jiangsu Internet Police calls out Mimeng” (#江苏网警点名咪蒙#) soon gaining over 210 million views. In the comment sections, many people criticize Mimeng for “deceiving people,” “promoting negative values” and “using anything to get clicks.”

One person wrote: “These self-regulated media only care about making money, they have no sense of social responsibility.”

Others said that the fake news story was nothing but ‘poisoned chicken soup’ (毒鸡汤).

This is a term that is often used to describe Mimeng’s content, and that of other self-media accounts, meaning that from the outside, it looks like “feel-good content” or “chicken soup [for the soul]” while it is actually ‘poisonous’ content with a marketing strategy or money-making machine behind it.

 

ZIMEITI CHAOS

Self- media cannot become a spiritual pyramid scheme

 

The Mimeng case has led to discussions in Chinese media on the status of ‘we media’ or ‘self-media’ platforms and their influence.

People’s Daily responded to the Mimeng scandal with a post on February 1st titled “Self-media Cannot Become a Spiritual Pyramid Scheme” (“自媒体不能搞成精神传销”), which argued that unless self-media accounts such as Mimeng actually work on establishing “healthy social values,” their apologies are only a way to temporarily dodge negative public attention.

In late January, Chongqing Internet authorities launched an investigation into 48 ‘self-media’ accounts, suspending two for spreading “fake news.”

State media outlet China News published an article, also this week, that describes ‘self-media’ as a ‘hypermarket’ where publishers will go to extreme measures, such as selling ‘fake news’ for clicks, spreading negative influences and anxiety among the people.

But these discussions are somewhat blurred, as it is not entirely clear what ‘self-media’ actually is in this context. Generally speaking, the term could include any micro-blogger who identifies themselves as ‘self-media’ or ‘we media’ (zimeiti 自媒体). But in the current discussion, it seems to only relate to those publishing accounts that have a certain influence on social media and the (online) media environment, posing a challenge to traditional news outlets.

Some definitions of Chinese ‘we media’ say it is basically is “an umbrella term for self-posted content on social media platforms” (Qin 2016; Jiang & Sun 2017) – this suggests that everyone who is active on WeChat and Weibo or elsewhere is basically in ‘self-media.’

A clearer description is given by Week in China, writing that “zimeiti typically operate as social media accounts run by individuals or as small firms established by a handful of former journalists.”

What makes it different from any other social media account, is that in ‘we-media’ or ‘zimeiti’ “the blogging has been professionalized and that the authors can make a living from it” (WiC 2018). It is a trend that has become especially visible in China’s online environment since 2012-2014.

This highly commercial side of ‘we media’ matters. If a publisher, such as Mimeng, charges advertisers exorbitant amounts of money, they also have to maintain a certain number of readers. They don’t just post as a hobby, it is serious business.

In a highly competitive online media environment, where hundreds of media outlets are fighting over the clicks of China’s online population of over 800 people, clickbait titles have almost become somewhat of a necessity for some of these publishers, with some even resorting to publishing “fake news” to get the attention – and the clicks.

China’s Newsweek Magazine (新闻周刊) calls the situation at hand a “self-media chaos” (自媒体乱象) that poses an “unprecedented challenge” for governing society in the 3.0 era. They call for “healthy development of self-media” and better legislation to control the mushrooming zimeiti, that, despite strong online censorship, are not as tightly controlled as China’s traditional media.

“Nowadays, we have less and less intellectuals, and more and more ‘people selling words.’ The chaos of self-media needs to be controlled,” one commenter on Weibo says (@ZY盒子).

But other people deem that readers themselves should pick what they read instead of authorities regulating it for them: “The important thing is that every reader must have the independence to judge for themselves [what they read]; just let the ‘poisonous chicken soup’ [naturally] lose their market.”

The Mimeng scandal shows that for social media accounts with a large following, one misstep can have huge consequences. This is something that Papi Jiang, a ‘self-media’ personality who became huge in 2015/2016, also experienced; she was reprimanded for disseminating “vulgar language and content” in April of 2016.

Very similar to Mimeng’s statement, Papi also issued an apology at the time, saying she supported the requirement for correction, and that she would attempt to convey “positive power” (正能量) in the future. “As a media personality,” she said, “I will watch my words and my image.” Papi’s CEO also expressed the company’s willingness to produce “healthier contents.” At the time, her videos were temporarily taken offline.

Meanwhile, some people think that the fact that Mimeng will stay silent for the coming two months is not necessarily a bad thing for the publisher: “They can take an extra long Spring Festival holiday.” As for Mimeng’s Weibo ‘holiday’ – that one is likely to be permanent.

By Gabi Verberg and Manya Koetse

References
-Qin, Amy. 2016. “China’s Viral Idol: Papi Jiang, a Girl Next Door With Attitude.” New York Times, 24 Aug https://www.nytimes.com/2016/08/25/arts/international/chinas-viral-idol-papi-jiang-a-girl-next-door-with-attitude.html [2.6.19].
-Sun, Yanran and Jiang. 2017. “A Study on the Effectiveness of We-Media as a Platform for Intercultural Communication.” In New Media and Chinese Society, Ke Xue & Mingyang Yu (Eds.), 271-284. Singapore: Springer.
-WiC. 2018. “Headline earnings – Zimeiti hunt media profits but they still need to play by the rules.” Week in China, 15 June https://www.weekinchina.com/2018/06/headline-earnings/ [2.6.19].

Spotted a mistake or want to add something? Please let us know in comments below or email us.

©2019 Whatsonweibo. All rights reserved. Do not reproduce our content without permission – you can contact us at info@whatsonweibo.com

Stories that are authored by the What's on Weibo Team are the stories that multiple authors contributed to. Please check the names at the end of the articles to see who the authors are.

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China Digital

How Chinese AI Videos Turned Foreigners into Villains

How viral AI videos turn racialized outsiders into threats and violent Chinese heroes into defenders of social order, China’s first nationally broadcast AI drama, and why a newspaper is being sold for 50 times its original price.

Manya Koetse

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Welcome to China Trend Watch (Week 30–33 | 2026), where I bring you the latest trends, memes, and debates driving conversation across Chinese social media. Subscribe here to receive future editions.

 

Over the past few weeks, a noteworthy amount of AI-related news has been trending on Chinese social media, which is reflected in this week’s edition.

Now that AI has entered every corner of media consumption and online life, related discussions seem to be reaching a new peak. While well-produced AI dramas are receiving more praise, low-effort AI slop is flooding video feeds and increasingly being used to stir controversy and generate clicks, fueling prejudice, hate, and cyber-nationalism. More about that further down in this newsletter.


 

🗞️ QUICK SCROLLS

 

🎬 A new AI-generated micro-drama has become all the rage on Chinese social media. While earlier AI dramas were criticized for being sloppy and repetitive, Laid-Off Girl (被裁掉的女孩) is praised for its quality and appealing protagonist, Fang Taozi (方桃子), a small-town woman pursuing her dream of becoming a model in Paris. She is so believable that viewers almost forget they are not watching a live-action production. This marks a real step up in quality for the industry, raising the bar for others. (If you want to get a taste of what it looks like, here’s a YouTube link).

Stills from the popular micro AI drama Laid-Off Girl (被裁掉的女孩).

📺 China’s national TV has now also aired its very first AI drama. While AI dramas mostly belonged to the realm of unofficial short-form online productions, the phenomenon has now made the leap to longer productions broadcast on national satellite television. Anhui TV is airing the Ming-dynasty drama The Tale of Peach Blossom Pool (桃花潭记), promoted as China’s first fully AI-produced medium-length drama centered on cultural heritage.

📱 China’s cheap & easy SIM-card era has ended. There was a time when you could get a SIM at any street corner in a Chinese city. That changed over a decade ago when real-name registration became strictly enforced. Now, as of 1 August, China Mobile, China Telecom and China Unicom will sell cards online only through their own apps and websites, cutting off all third-party internet sellers who have been the go-to source for cheap data plans. The move is meant to curb third-party SIM cards ending up in grey-market chains, being used for bulk account registration and telecom fraud. But most people just fear that plans are becoming less affordable.

🚇 “Half an hour queuing for a ten-minute ride” was a common complaint after Shenzhen Metro tightened its security checks on July 20. Much to the dismay of commuters, the stricter checks led to long lines, as all carry-on items must now pass through an X-ray machine, while every passenger is also subject to a handheld body scan. Some wondered why, in an era of AI-powered image screening, security couldn’t be handled more efficiently. Shenzhen is hosting the APEC Economic Leaders’ Meeting later this year, in November.

☀️ Summer childcare worries have been trending, as even dual-income families are reportedly struggling to arrange childcare during the school holidays. Summer programs often last only a month and still require pick-ups during hot afternoons, while private tutors sometimes charge around 200 yuan per hour ($30). More Chinese parents have therefore turned to hiring university students, offering 3,500 to 4,000 yuan per month ($520–$590) to look after their children during the summer break.


 

👁️ EXPLAINER

How Chinese AI Videos Turn Foreigners Into Villains

 

I’m American! You can’t do anything to me!” says a young white man, moments before a strong Chinese man kicks him and throws him to the ground in a single move. A crowd of Chinese aunties standing nearby applauds as the foreigner hits the ground. “Don’t think we’re still the Chinese people of the past,” the Chinese man says. “You don’t want to mess with the Chinese people of today.”

This is just one example among hundreds of similar short videos flooding Chinese social media these days. Featuring various kinds of anti-foreign and racist content, they depict foreigners as threats to China’s social, moral, and national order. Strong, confident Chinese people confront, violently beat, and humiliate them in defense of their country.

Stills from AI videos showing Chinese men beating up misbehaving foreigners.

These videos, which often last between ten seconds and half a minute, are posted by online creators across platforms such as WeChat, Kuaishou, and Douyin. Many of these creators run content-farming accounts devoted entirely to this type of content, which attracts many likes and reactions: the videos are short, visually striking, emotionally powerful, and play into existing prejudices and racialized thinking.

Racist and anti-foreign content is nothing new on Chinese social media and dates back to the earliest days of China’s online video platforms. But the age of AI has brought new dynamics to such content. Last fall, Joshua Dummer reported in Foreign Policy on the growing popularity of AI-generated anti-Black videos presented as cautionary tales about Chinese women becoming involved with African men.

This time, it’s different.

The latest wave of anti-foreign content goes beyond gender dynamics and focuses more broadly on the negative influence foreigners supposedly have on Chinese people and society. Foreigners disrupt orderly Chinese public spaces or threaten the safety of Chinese women, security personnel, or lower-status workers, after which a morally upright Chinese person restores order through violence.

 

Four Types of Videos

 

In the dozens of AI videos I’ve analyzed, roughly four categories can be discerned, with different groups of foreigners performing different “narrative jobs.”
(See examples of these videos on my X here, or find them on Bluesky)

 
1️⃣ The Uncivilized Outsider
 

Roughly 40% of the videos show foreigners engaging in “uncivilized” behavior and disrupting China’s cleanliness, etiquette, and public order. In these scenes, foreigners are portrayed as dirty, smelly, and disorderly.

One example shows an entire plane of Chinese passengers holding handkerchiefs over their noses because of the smell from an Indian man’s bare feet. He refuses to comply with the flight attendant’s instructions, after which a strong Chinese man approaches and slaps him in the face.

AI video: An Indian passenger disrupts a Chinese flight with smelly feet.

Other examples include foreigners attempting to urinate in the street, occupying multiple seats on public transport, putting their bare feet up on a high-speed train, or otherwise disregarding public etiquette.

These videos predominantly feature Indian characters, but to a lesser extent also white/Western and Filipino characters.

 
2️⃣ The Entitled Foreign Bully
 

Roughly 30% of the videos depict foreigners as arrogant, entitled, and aggressive bullies who believe their nationality places them above Chinese rules.

Examples include foreign men and women skipping queues by invoking their foreign status or showing disrespect toward China’s vulnerable elderly or lower-status workers, until a Chinese person teaches them to “respect China’s rules.”

AI video: A Western woman is hit by a shop owner for using her foreign status as a reason to cut the line.

These videos mostly feature white people, but sometimes also Black, Indian, or Japanese characters.

AI video: entitled Indian man gets curry thrown in the face by waiter.

One scene shows an Indian man demanding that the Chinese waiter serving him curry kneel before him, after which the waiter scolds him and throws the curry in his face.

 
3️⃣ The Sexual and Demographic Threat
 

Roughly 20% of the videos fall into the category described in Foreign Policy last October, in which foreign men are portrayed as sexual and demographic intruders.

These videos often show Chinese women following foreign partners to Africa or India, only to end up living a nightmare of poverty, abuse, or infidelity. Some explicitly warn Chinese women not to marry foreigners.

AI video: A Chinese woman is first shown in a happy relationship with her African partner, and then shown in a state of desperation after she moved to Africa with him.

There are also many videos showing Chinese men as heroic protectors of women being harassed by foreign men. One recurring scenario shows a Black man harassing a Chinese woman in a shopping street before being beaten by a Chinese man who comes to her defense.


AI video: Chinese man saves Chinese woman from getting harassed by a foreigner.

Although these videos mainly feature Black African men, with Africa portrayed as a kind of dystopia, some also include white or Indian men.

 
4️⃣ The Undesirable/Dangerous Migrant
 

About 10% of the videos take place at airport immigration or border control, showing foreigners arriving without money, carrying drugs, or seeking to exploit Chinese hospitality.

One example shows Indian men arriving at the Chinese border and claiming that they want to “enjoy Chinese women.” They are refused entry after an official questions them about their finances.


AI video: Indians denied at the border.

The endgame is always the same: they are denied entry and sent back to their country. These stories predominantly feature Indian characters.

💡 To get a rough idea of which racialized groups appear most often, I analyzed a sample of 35 videos collected from my timeline: approximately 39% featured Indian characters, 28% White/Western characters, 24% Black/African characters, 6% Filipino characters, and 3% Japanese characters.

 

Reversed Humiliation

 

The xenophobic AI slop that we’re seeing is about more than just “foreigners behaving badly.” Besides the videos showing Chinese women moving to Africa, the basic formula running through most of them is:

Foreigners cross moral or social boundaries and violate rules → they victimize Chinese people or otherwise bring humiliation or inconvenience to others → forceful intervention by a morally upright Chinese person → punishment and restored order.

These videos do two things.

➡️ One important effect is that they produce a sense of “Chineseness” by constructing a threatening “Other” that is never Chinese (even though the foreigners all look different, they are never ethnically Chinese). In doing so, Chinese national identity is defined through contrast with how bad the Other is.

The foreign villain is deceptive, uncivilized, backward, and disruptive—a threat to women, public order, and social stability—whereas the Chinese characters are morally superior, embodying loyalty, civility, modernity, collective responsibility, and the protection of social and historical continuity. The foreigner therefore does more than play the villain: his imagined identity helps define who the Chinese are and what contemporary China is.

➡️ Another effect is that these videos offer a form of catharsis in China’s “new era.” They coincide with increasingly prominent narratives about China’s exceptional rise, its emerging superpower status, and the “decline of the West.” At the same time, they evoke the painful history of 19th China and the “century of humiliation”—a period portrayed in contemporary education as one in which foreign powers aggressively and violently imposed their rules on a weak China.

These AI fantasies symbolically reverse that history. The videos show that Chinese people are no longer passive victims, but strong and assertive defenders who fight back against foreigners who disrespect them or exploit Chinese hospitality. Through violence presented as morally justified, historical humiliation is transformed into national victory: China is no longer subjected to rules imposed by outsiders, but has become the country that sets the rules and possesses the strength to enforce them.

 

The Many Faces of Chinese Digital Nationalism

 

This recent trend shows that digital nationalism in China has many faces, and that this one in particular is not actively boosted by state media nor supported by official voices.

The timing of these videos does not just mark a new era of Chinese digital nationalism; it also coincides with a new wave of China tourism and a travel boom, with trips to China by foreign nationals rising sharply since the Covid era amid more lenient visa policies. This includes an increase in visas issued to Indians at a time when Indian and Chinese authorities have been working to normalize bilateral relations.

Earlier in July, Chinese newspaper The Paper published an article pushing back against growing online hostility toward Indians in China, arguing that individual misconduct should be addressed without stereotyping an entire nationality or turning it into xenophobic outrage. In a noteworthy move, the full article was republished on the website of the Chinese embassy in New Delhi—showing Chinese authorities pushing back against these trends and defending Indians to Chinese netizens.

At the same time, this is perhaps also a case of lead by example. An AI-animated video released by state media outlet China Daily which depicted the Philippines as a “ragged monkey” has also made international headlines recently, with the imagery called racist and unacceptable.

Even though the authorities might not be happy about the flood of racist or xenophobic AI videos at a time when state media are promoting just how welcoming China is to foreigners, official videos such as these can also fan the flames and provide examples for grassroots creators to draw on.


 

🔗 SEEN ELSEWHERE

 

🔹 Fresh “feet juice,” anyone? Chinese female cosplayers recently caused a stir at an anime convention in Guangzhou by selling cups of lemon water from the tubs in which they were soaking their feet. Read via SCMP.

🔹 China saw a new series of cyber crackdowns in July, including one targeting so-called companion bots—AI characters created to offer consumers emotional support as virtual friends. Having to bid farewell to these companions in light of the new ban has been really tough for users, with some even trying to “rescue” their virtual friends by downloading them. Read via Ginger River Review.

🔹 Earlier this year, Amsterdam-based cybersecurity researcher and journalist Marc Hofer came across a futuristic-looking dashboard that turned out to be an unsecured Zhangjiakou police dashboard, offering a rare window into how Chinese local authorities track foreigners by collecting and aggregating vast amounts of private data. Read via The New York Times.

🔹 People in China can now get paid US$15 to US$700 to license their faces for AI-generated entertainment productions. As the AI boom drives demand for an ever-wider range of human faces, Chinese companies have found a solution: buying the legal rights to people’s faces. Read via Rest of World.


 

🀄 ONLINE PHRASE OF THE WEEK

 

洛阳纸贵 Luòyáng zhǐ guì

Lit.:Paper has become expensive in Luoyang
Meaning:Flying off the shelves / selling like hotcakes

Who thought print media could still go viral in this digital age?

Just a few months ago, Chinese mathematician Wang Hong (王虹, b. 1991) from Guangxi became the first woman to win the top prize at China’s most prestigious math congress for her work on the three-dimensional Kakeya conjecture. On July 23, she was awarded the Fields Medal, also dubbed the “Nobel Prize of mathematics,” one of the highest and most prestigious international honors a mathematician can receive.

Together with fellow math talent Deng Yu (邓煜), she became one of the first two Chinese citizens to be awarded the Fields Medal and is only the third woman ever to win the prize.

After her win on July 23, the provincial Party newspaper Guangxi Daily (广西日报) featured her on its front page with a long article about her story and the headline “Wang’s Conjecture” (王的猜想, Wáng de Cāixiǎng). The article was praised for its “great title,” as it literally refers to her research but can also be read as “the conjecture of the king” (王 Wáng also means king), hinting at Wang’s ascension to the throne of mathematics.

Because of its unusual headline and prominent coverage—and because the Fields Medal wins were seen as confirmation of China’s status as a “strong mathematics country” (数学强国, shùxué qiángguó), especially since both mathematicians were educated in China until adulthood—the article went viral, turning that issue of Guangxi Daily into a must-have item.

This popular demand for physical copies created what Chinese commentators called a case of 洛阳纸贵 (luòyáng zhǐ guì), “paper has become expensive in Luoyang”—a classical idiom for a text so popular that it drives up the price of paper.

The idiom originated during the Western Jin dynasty (265–316 CE), when a work by writer Zuo Si (左思) became so popular that people across Luoyang rushed to make handwritten copies of it. The work’s popularity supposedly drove up the price of paper, giving rise to the expression 洛阳纸贵. It’s now an idiom used for written work that is in high demand.

Although a single copy of Guangxi Daily costs 1.35 yuan (about $0.19), the print edition’s resale price on e-commerce platforms initially jumped to 65 yuan ($9.60), with the going price now around 38 yuan ($5.60).

On apps like Xiaohongshu, showing off your own copy of the “Wang’s Conjecture” Guangxi Daily newspaper became a way for users to “check in” and show their support for Wang, Guangxi, and China’s mathematical talent. In doing so, Wang’s win unexpectedly also created one of the most viral moments in Chinese print media in a long time.


 
That’s a wrap! Thanks to Miranda Barnes, who contributed to topics discussed in this edition. Also thanks to Ed Sander for sending in some of the videos that have helped me in my research of the main topic.
 


Eye on Digital China, by Manya Koetse, is co-published on Substack and What’s on Weibo. Both feature the same new content — so you can read and subscribe wherever you prefer. Substack offers community features, while What’s on Weibo provides full archive access.

Spotted a mistake or want to add something? Please let us know in comments below or email us. First-time commenters, please be patient – we will have to manually approve your comment before it appears.

©2026 Eye on Digital China/Whatsonweibo. All rights reserved. Do not reproduce our content without permission – you can contact us at info@whatsonweibo.com.

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China Digital

China Trend Watch: Takaichi’s Win, Olympic Tensions, and “Tapping Out”

From digital stress to “dangerous Japan,” here are the trends that stood out this week on Chinese social media.

Manya Koetse

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🔥 China Trend Watch (week 6/7 | 2026) Part of Eye on Digital China by Manya Koetse, China Trend Watch is an overview of what’s trending and being discussed on Chinese social media. The previous newsletter was a chapter dive into the Becoming Chinese and Kill Line phenomena. This edition was sent to paid subscribers — subscribe to receive the next issue in your inbox.

 

In the first weeks of 2026, our news feeds have felt unusually heavy. From war, protests, and heightening geopolitical tensions, to the Epstein files and the sentencing of Jimmy Lai, there is so much competing for scroll space on our phones these days. The Winter Olympics and the start of the Chinese New Year travel season bring some light to otherwise darker feeds, but still add to the endless stream of TikTok trends and Temu/Tmall temptations that quickly move beneath our thumbs just before we switch off the screen and dim the nightlight for sleep.

It is hardly surprising that the mental health of many internet users is increasingly affected by media overload, closely tied to today’s never-ending news delivery & social media ecosystems accompanying us in busy lives, where our minds are also occupied with our own daily worries and pressures.

Lately, this became a topic of discussion in a digital group chat I share with my friends in Amsterdam. They found a practical way to distance themselves from the feeds on their phones: the Tap Out, an app blocker designed by two Dutch guys that only lets them access distracting apps by physically tapping a small “Tap Out Point,” a compact NFC-enabled puck available in different colors with fancy names like Sundried Limestone and Marbled Moon. By placing the puck in another room, or even leaving it at home while at work, a physical barrier prevents them from getting trapped in mindless doomscrolling and addictive swiping habits.

I found the sudden popularity of the tool somewhat bewildering, and vowed not to let anyone talk me into such a nonsensical hype. It made me uneasy that we have apparently reached a stage where we would pay $60 for a device to control something we should be able to control ourselves. We’re turning to a quick technological fix for a deeper problem created by technology, we’re buying a digital product to live less digitally, and we’re paying to escape social media through a device sold to us via targeted advertising on the very platforms we are trying to escape.

In China, superapps combine payment, utility, social, news, and e-commerce functions under one umbrella, making the Dutch “Tap Out” a product that would make little sense for the Chinese market — blocking yourself from WeChat would effectively mean locking yourself out of your phone and your wallet. Yet so-called temporary “mobile self-control tools” (手机自律神器) are still quite popular on Taobao these days, typically in the form of phone lockboxes with time-lock codes, mostly to help teenagers and students focus on their studies.

My friends in Beijing, however, were not discussing those tools. Earlier this month, instead, a photo of a fluffy toy with a cute face appeared in our WeChat group. Now that the success of Labubu is cooling down, the Pop Mart company has introduced another collectible blind-box toy: the “Pucky Tap Tap” series (PUCKY敲敲系列), also dubbed diànzǐ mùyú (电子木鱼), literally meaning “electronic wooden fish.”

A toy within the Pucky Tap Tap series.

The toy has nothing to do with actual fish, nor is it made from wood. A mùyú (木鱼) is a traditional percussion instrument, often carved from a single piece of wood and shaped like a fish. It is used in Buddhism during chanting, sutra recitation, or meditation to maintain rhythm, stay focused, and calm the mind.

The traditional muyu sold on Taobao and Amazon.

Although the Pucky Tap Tap series is inspired by the mùyú, it is essentially a battery-powered plush keychain that makes a soothing sound when you tap its head. The Pucky Tap Tap has become hugely popular as a stress-relief tool among young Chinese consumers who believe the sound can quickly ease anxiety.

On apps like Xiaohongshu, videos show people frantically tapping the toy’s head, while an official Pop Mart ad features a young woman whispering a small prayer before tapping for good luck. Another video shows a girl shutting her laptop to take a breather and tap her toy.

Video promoting the Pucky Tap Tap on Tiktok by Popmart US shop.

Some consider the toy tacky, but by now the keychain has become so wanted that resellers are asking more than double the original price, even helping to lift Pop Mart’s stock.

Another nonsensical hype, perhaps — tempting consumers to buy things they do not need by creating the illusion that peace of mind and happiness are products you can buy. A peaceful mind cannot be bought, though. It comes from within, and will not be attained through a $60 limestone “Tap Out,” nor a $25 Pop Mart “Pucky Tap Tap.” Since when did we all become so silly?

The only reason I ended up purchasing the Pucky Tap Tap is simple: it looks cute. And I am researching these trends for my work, am I not? Don’t mind me if I occasionally tap its head — just for fun. Or perhaps because it feels good to tap something other than a screen. And who knows, while I’m at it, it might bring me some good luck too. It is very different from “tapping out,” right?

Right?

Let’s dive into some of the other trends that have been especially noteworthy.


 

Quick Scroll

    • 🚧 A road construction project in Wuxi, Jiangsu Province, has been halted after workers uncovered ruins dating back approximately 6000-7000 years. These are now the oldest known archaeological remains in the lower Yangtze region. The discovery rewrites the entire timeline of prehistoric civilization in the region, pushing it back by more than a 1000 years.
    • 👶 “Is it worth spending the best 20 years of your life raising kids?” This ad on the back of a Shenzhen bus, part of a district-level campaign on marriage and child-rearing, raised eyebrows online. While it was likely meant to spark honest reflection on parenthood, it offered a rare contrast to the messaging typically seen in Chinese official communication encouraging people to have (more) children.
    • 🚗 China is set to end the era of hidden door handles. Cars with concealed handles are popular in China, where EV makers have followed design trends popularized by Tesla. But amid growing safety concerns, including cases in which car doors couldn’t be opened in emergencies, China will now become the world’s first country to mandate mechanical backup systems for car door handles and ban fully hidden ones. The new standard will take effect on January 1, 2027.
    • 🐆 The snow leopard in northwest China that recently mauled a tourist who approached it for a photo has now been captured, after it entered a local herder’s sheep pen and killed 35 sheep. The animal is now held at a wildlife rescue center and is expected to be released back into the wild once the weather warms and a scientific assessment is completed.
    • 🎬 After 46 years, Stanley Kubrick’s The Shining made its debut on the Chinese mainland. Its first-ever theatrical release in China came just before the busy Spring Festival movie season, showing that old Hollywood classics can still draw new audiences (although not in their fully original form, as some scenes were still censored for violence).
    • 🐍 Former Zhejiang Party Secretary Yi Lianhong (易炼红) is under investigation for suspected “serious violations of discipline and law.” This news comes about 2 weeks after probes into Zhang Youxia (张又侠) and Liu Zhenli (刘振立). Different roles (top military leadership vs. provincial governance), but together they point to an unusually aggressive purge cycle ahead of the 21st Party Congress. Some are calling Yi “the last tiger of the Snake Year.”
    • x🎮 Time to start looking forward to Black Myth: Zhongkui (黑神话:钟馗), the sequel to Black Myth: Wukong (黑神话:悟空), the game that became a global sensation in 2024. Game Science, the Hangzhou-based studio behind the game, has just released a Chinese New Year trailer (link), offering a peek at the stunning visuals, colors, music, and narrative elements rooted in Chinese folklore.

 

What Really Stood Out This Week

Takaichi’s Win Seen from China: “A More Dangerous Japan”

[#高市早苗赌赢后彻底不装了#] [#日本彻底失控#]

Cartoon “Japan’s right wing on the rise” by Jin Ding 金鼎, China Daily. Feb 10, 2026.

After winning the Liberal Democratic Party leadership election in October, conservative politician and Shinzo Abe protégé Sanae Takaichi (高市早苗, in Chinese: Gāoshì Zǎomiáo) went on to secure a decisive victory in Japan’s lower house elections on Sunday, winning more than two-thirds of the seats in the snap election she called in January.

Sino-Japanese relations were a central theme in the campaign, as Takaichi’s leadership since October has already triggered one of the sharpest deteriorations in bilateral ties in recent years. This is not only due to her hardline stance on sensitive issues such as wartime history, but also because of her remarks in November on the possibility of military intervention in Taiwan-related matters. Those comments have had far-reaching consequences, ranging from import bans to Japanese performers seeing their China shows canceled.

Rather than weakening Takaichi, China’s pressure campaign appears to have boosted her popularity at home. She is not only the country’s first female prime minister, but it is also the first time the LDP — or any party in Japan, for that matter — has won such a large majority of the vote.

In China, the official response stressed that “the election is Japan’s internal affair” (“日本内政”), but reactions in state media and on social media told a different story. One general view on Takaichi’s win on Chinese social media is that it aligns with an overall decline of the center-left and a growing populism in Western societies.

Takaichi’s victory has been widely framed as a risky gamble, and her post-election comments about a possible visit to the controversial Yasukuni Shrine, where Japan’s war dead (including Class-A war criminals) are honored, further fueled online discussions portraying her not only as a threat to Sino-Japanese relations but also as a danger to Japan itself.

A political cartoon published by China Daily, in both its Chinese and international editions, depicts Takaichi rising above a field of graves belonging to war criminals, emphasizing how important wartime memory is in China’s official framing of her election win (see featured image).

From China’s perspective, Japan is a country that has never really reflected on its wartime aggressions, and Takaichi is viewed as particularly problematic in this regard for her previous remarks not just on Yasukuni, but also on other war-related topics, including denial of the comfort women issue and skepticism regarding the death toll of the Nanjing Massacre.

According to Niu Tanqin (牛弹琴), a Chinese veteran media commentator who posted on Zhihu, there are multiple risks associated with Takaichi’s win. Niu writes:

“Japan is no longer the Japan of the past. With an absolute two-thirds majority in the lower house, Takaichi has crossed the threshold required for constitutional revision. It cannot be ruled out that she may push to amend the pacifist constitution, transform the Self-Defense Forces into a “national defense army,” and accelerate Japan’s so-called “national normalization.””

“There are hidden dangers behind this path towards “normalization” for a country that has not fully reckoned with its history. Large-scale military expansion, sharply increased defense spending, and pursuit of offensive weapons may follow. It cannot be ruled out that Japan could abandon its “Three Non-Nuclear Principles” and seek to acquire nuclear weapons. On the Taiwan issue, Japan may become more provocative, and China–Japan relations will become more turbulent. What we face is a more dangerous (凶险) Japan.”

 

An Unfortunate Olympic Bump Between a Dutch and Chinese Athlete

[#廉子文向对手致歉反遭挥打#] [#廉子文跟重赛对手说对不起#] [#廉子文并非有意阻碍荷兰选手#] [#廉子文不解裁判判罚#]

The Winter Olympics have been a major topic of discussion this week, with many emotional moments being highlighted in the Chinese media.

One notable example that resonated with netizens is the interview given by the 32-year-old Chinese short track speed skater Fan Kexin (范可新). Coming from an impoverished background and dedicating years of her life to succeed in skating, now competing in her fourth Winter Olympics, Fan had an breakdown moment during an interview that suggested the end of two decades of competition when she tearfully said: “Everyone can see my hair is turning white, I’ve endured until the very end” (“大家看到我的头发已经白了,我已经熬到头了”).

Fan Kexin in her tearful interview with CCTV.

Another emotional incident specifically stood out. It was the dramatic moment during Wednesday’s men’s 1000 meter involving Dutch skater Joep Wennemars and China’s Lian Ziwen (廉子文). During the final lane change, Lian tangled with Wennemars even though the Dutch athlete, coming from the outside lane, had right of way during the exchange. The collision effectively ruined Wennemars’ medal chances. After reviewing the incident, officials disqualified the Chinese skater. Wennemars was given a re-skate thirty minutes later, but the fatigued and frustrated skater only recorded the ninth fastest time.

Lian Ziwen apologized to Joep Wennemars after the incident, according to his coach Jan Bos, who spoke to the Dutch press. Ziwen was reportedly devastated after his mistake and, according to Bos, “just cried” following his disqualification.

The topic became a major subject of discussion on Chinese social media and ranked number one on Kuaishou’s trending lists. What stands out in Chinese online reactions is that, although almost everyone seems to agree there was no intent involved, opinions clearly fall into three camps.

The first camp (most dominant) defends Lian and focuses mainly on the actions of an angry Wennemars after the finish, as the Dutch skater could be seen shouting at Lian and lashing out in his direction. In these reactions, Wennemars is insulted as an “uncivilized Dutch milk cow” or a “white pig” (or “Dutch pig”, which also means “guinea pig” in Chinese), and his reaction is framed as “anti-Chinese,” with the Nexperia affair being frequently mentioned. In these discussions, the Olympic moment takes on a clear nationalist tone and becomes symbolic of Dutch-Chinese relations at large.

The second camp views the situation primarily from an Olympic and sporting perspective and shows more understanding for Wennemars’ intense emotions. They consider Lian’s apology logical and Joep’s anger understandable. Some Douyin commenters wrote: “If you do something wrong, you should apologize. That the other person does not forgive you is perfectly normal,” and: “Whether intentional or not, four years of preparation were destroyed in an instant.” Some draw comparisons to a well-known Olympic incident in 1992, when Chinese skater Ye Qiaobo (叶乔波) also missed out on gold after being hindered by a Soviet skater during a lane change.

The third camp, a smaller but notable group, uses the discussion as a moment of reflection on Chinese social media itself, particularly on cyber-nationalism and the double standards of some internet users. As one Douyin comment put it: “When a foreigner commits a foul, people immediately start cursing. But when our own athlete makes a mistake, the foreigner gets blamed instead. That is how distorted it can be.”

An interesting detail: on Weibo, comment sections under some news posts about this incident appear to be heavily filtered. Possibly, too much geopolitics was beginning to overshadow the Olympic mood.


 

On the Feed

Draco Malfoy as the Lucky Chinese New Year Charm

The Year of the Horse is almost here, and celebrating the new year comes with a lot of red, a lot of ornaments, and a lot of lucky language. This year, it all came together in some surprising Spring Festival celebratory decorations focused on Draco Malfoy, the fictional villainous character from the Harry Potter series, which is also popular in China.

Malfoy in Chinese is phonetically rendered as Mǎ’ěrfú (马尔福), containing the characters 马 meaning “horse” and 福 meaning “luck” or “good fortune.” With Malfoy’s name thus associated with good luck in the new year, decorations featuring his face have shown up on front door banners and fridge magnets.

By now, the original lucky decorations have been picked up by international media, and Tom Felton, the actor who plays Malfoy in the movies, is now also more than aware that he became the most unexpected mascot of the Chinese New Year , as he himself reposted an image that highlighted his new status.


 

Seen Elsewhere

• In a China where pursuing an abundant career and life in the city has become increasingly competitive and stressful, embracing “ugly things” sparks empathy, humor, and nostalgia for simpler times. (BAIGUAN)

• Anti-Chinese sentiments are on the rise in South Korea. What makes the current wave of Sinophobia in South Korea different is not just its intensity, but the social media infrastructure through which it circulates. (THE DIPLOMAT)

• One year ago, an American couple discovered a peculiar typewriter in boxes cleared out from an Arizona basement. They later discovered that it was the long-lost prototype of the MingKwai typewriter, an invention that fundamentally redefined the logic of typing Chinese characters. (SIXTH TONE)

• Their most intimate moments had been captured by a camera hidden in their Chinese hotel room, and then “Eric” found out that the footage was made available to thousands of strangers when he logged in to watch p*rnography on the very same channel he was exposed in. (BBC)


That’s a wrap. Keep an eye on the next newsletter, which will be all about the Chinese New Year!

See you next edition.

Best,

Manya

 

 

Eye on Digital China, by Manya Koetse, is co-published on Substack and What’s on Weibo. Both feature the same new content — so you can read and subscribe wherever you prefer. Substack offers community features, while What’s on Weibo provides full archive access. If you’re already subscribed and want to switch platforms, just get in touch for help. If you no longer wish to receive these newsletters, or are receiving duplicate editions, you can unsubscribe at any time.

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