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New Weibo Celebrity Papi Chan: More Than Fame and Money

Papi Chan is the new kid on the block when it comes to China’s online celebrities. Although this ‘online celebrity economy’ is often criticized, Papa might bring more than fame and money alone.

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With now over 8 million followers on Sina Weibo, Papi Chan is the new kid on the block when it comes to China’s online celebrities. Although China’s ‘online celebrity economy’ is often criticized, Papi might bring more than fame and money alone.

‘I am Papi Chan, a woman embodied with beauty and talent’ – this is the tagline of the 2016 newly emerging internet celebrity in China, Papi Chan.

swpage Screenshot of Papi Chan’s Weibo page, that has over 8 million fans.

Apart from attracting hundreds of thousands of fans for her short videos, Papi Chan is the top news on Chinese media recently for the 1,200,000 RMB (±184,000 US$) investment she received.

‘Papi酱’ literally reads as ‘Papi Jiang’. ‘Jiang’ is commonly used as the Chinese translation of ‘chan’, the Japanese diminutive suffix for intimacy, used for close friends or cute girls – an agreed term used among lovers of Japanese pop culture.

China’s online celebrities

Papi Chan is not the first rich internet celebrity in China. A recent ChinaNet article reviewed the top ten internet celebrities in China whose online fame brings in cash, and amongst many of the Forbes 2016 world’s richest list are many young Chinese billionaires. Getting rich as a social media star is a hot way of generating cash (also see by “The Youtube Effect of WeChat & Weibo).

The ChinaNet list includes Wang Sicong (王思聪), son of Wang Jianlin, owner of China’s biggest real-estate developer group. Rich and open-speaking, the young man attracts millions of fans on Sina Weibo, and is jokingly labeled as China’s “national husband” (国民老公).

Another celebrity on the list is Sister Milk-tea (奶茶妹妹). In 2009, the then high-school girl drew attention with a photo of her in school uniform with a cup of milk tea in hand, standing in the classroom. Sister Milk-Tea implies the labels netizens attach to her: innocent, lovely and lovable. Recently, however, Sister Milk-Tea attracted a new wave of attention with her marriage to JD.com founder Liu Qiangdong. The girl is now reportedly in charge of millions of capital.

Gathering online fame as a new way to increase individual capital value draws the attention even of official media like Xinhuanet. While marveling at how immaterial fame and popularity in the intangible digital world can translate into solid cash and market value, there are also doubts about so-called internet celebrity economy (网红经济). A HuanqiuNet comment says lack of originality and sustainability are the major weak points of such an economy.

How the brand effect of internet celebrities can be materialized in practice is also of concern to the now industrialized production chain.

Papi Chan: a breath of fresh air

The money and attention Papi Chan receives, however, should not divert attention from other changes implied in her popularity. A nice looking girl herself, Papi Chan’s success relies more on her talent than on her beauty. In her videos, Papi Chan appears without make-up, plain clothes, acting various roles in exaggeration – something which she herself jokingly calls “serious schizophrenia”.

The current master student at Central Academy of Drama in Beijing pinpoints the most relevant topics in grassroot Chinese life and offers sharp sarcastic critiques. Her video bantering the social and familial pressure faced by young people during Spring Festival is an immediate success. Papi Chan’s talent in observing and reflecting on social issues draws even the attention of Chinese state media platform People.cn, that writes that talented and capable young people like Papi Chan should be respected.

papichan Papichan talks in one of her many online Weibo videos.

Behind Papi Chan’s online success is the change in Chinese netizen’s demand of online entertainment. A QDaily survey shows that people are tired of certain aesthetics in online entertainment, which often entails identical “beautiful” faces, standardized love stories, and highly photoshopped pictures of food and everyday scenes.


One of Papi’s video’s, where she makes fun of those people that everyone has amongst their WeChat friends that they’ve actually never spoken to, until they need something from you..

Papi Chan’s success lies in the content of her videos. She talks about problems that are common and closely related to everyday life of Chinese, and her somewhat blunt words express the feelings of many Chinese Internet users. In that regard, Papi might just be the breath of fresh air Chinese netizens need.

By Diandian Guo

©2016 Whatsonweibo. All rights reserved. Do not reproduce our content without permission – you can contact us at info@whatsonweibo.com.

Diandian Guo is a China-born Master student of transdisciplinary and global society, politics & culture at the University of Groningen with a special interest for new media in China. She has a BA in International Relations from Beijing Foreign Language University, and is specialized in China's cultural memory.

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China Brands & Marketing

The Price is Not Right: Corn Controversy Takes over Chinese Social Media

It’s corn! The “6 yuan corn” debate just keeps going.

Manya Koetse

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Recently there have been fierce discussions on Chinese social media about the price of corn after e-commerce platform Oriental Selection (东方甄选) started selling ears of corn for 6 yuan ($0.80) per piece.

The controversy caught the public’s attention when the famous Kuaishou livestreamer Simba (辛巴, real name Xin Youzhi), who has labeled himself as a ‘farmer’s son,’ criticized Oriental Selection for their corn prices.

Founded in 2021, Oriental Selection is an agricultural products e-commerce platform under New Oriental Online. In its company mission statement, Oriental Selection says its intention is to “help farmers” by providing the channels to sell their high-quality agricultural goods to online consumers.

Simba suggested that Oriental Selection was being deceitful by promising to help farmers while selling their corn for a relatively high price. According to Simba, they were just scamming ordinary people by selling an ear of corn that is worth 0.70 yuan ($0.10) for 6 yuan ($0.80), and also not really helping the farmers while taking 40% of their profits.

‘Sales king’ Xin Youzhi, aka Simba, was the one who started the current corn controversy.

During one of the following livestreams, Oriental Selection’s host Dong Yuhui (董宇辉) – who also happens to be a farmer’s son – responded to the remarks and said there was a valid reason for their corn to be priced “on the high side.” Simba was talking about corn in general, including the kind being fed to animals, while this is high-quality corn that is already worth 2 yuan ($0.30) the moment it is harvested.

Despite the explanation, the issue only triggered more discussions on the right price for corn and about the fuzzy structure of the agricultural e-commerce livestreaming business.

Is it really too expensive to sell corn for 6 yuan via livestreaming?

The corn supplier, the Chinese ‘Northeast Peasant Madame’ brand (东北农嫂), is actually selling their own product for 3.6 yuan ($0.50) – is that an honest price? What amount of that price actually goes to the farmers themselves?

‘Northeast Peasant Madame’ brand (东北农嫂).

One person responding to this issue via her Tiktok channel is the young farmer Liu Meina (刘美娜), who explained that Simba’s suggested “0.70 yuan per corn” was simply unrealistic, saying since it does not take the entire production process into account, including maintenance, packaging, transportation, and delivery.

Another factor mentioned by netizens is the entertainment value added to e-commerce by livestreaming channels. Earlier this year, Oriental Selection’s host Dong Yuhui and his colleagues became an online hit for adding an educational component to their livestreaming sessions.

These hosts were actually previously teachers at New Oriental. Facing a crackdown on China’s after-school tutoring, the company ventured into different business industries and let these former teachers go online to sell anything from peaches to shrimp via livestreaming, teaching some English while doing so (read more here). So this additional value of livestream hosts entertaining and educating their viewers should also be taken into account when debating the price of corn. Some call it “Dong Yuhui Premium” (“董宇辉溢价”).

Dong Yuhui (董宇辉) is one of the livestreamers that have turned New Oriental’s e-commerce into a viral hit.

In light of all the online discussions and controversy, netizens discovered that Oriental Selection is currently no longer selling corn (#东方甄选回应下架玉米#), which also became a trending topic on Weibo on September 29.

But the corn controversy does not end here. On September 28, Chinese netizens discovered that corn by the ‘Northeast Peasant Madame’ brand (东北农嫂) was being sold for no less than 8.5 yuan ($1.2) at the Pangdonglai supermarket chain (胖东来), going well beyond the price of Oriental Selection.

Trying to avoid a marketing crisis, the Pangdonglai chain quickly recalled its corn, stating there had been an issue with the supply price that led to its final store price becoming too high. That topic received over 160 million views on Weibo on Friday (#胖东来召回8.5元玉米#).

Behind all these online discussions are consumer frustrations about an untransparent market where the field of agricultural products has become more crowded and with more people taking a share, including retailers, e-commerce platforms, and livestreaming apps. Moreover, they often say they are “helping farmers” while they are actually just making money themselves.

One Weibo user commented: “Currently, ‘helping farmers’ is completely different from the original intention of ‘helping farmers.’ Right now, it’s not about helping farmers anymore, but about helping the companies who have made agricultural products their business.”

“I bought a corn at a street shop today for 4 yuan ($0.55),” one Weibo blogger wrote: “It was big, sweet, and juicy, the quality was good and it was tasty – and people are still making money off of it. So yes, 6 yuan for a corn is certainly too expensive.”

By Manya Koetse 

 

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China Brands & Marketing

How Made-in-China ‘Magical’ Winter Essentials Are Keeping Europeans Warm Amid Energy Crisis

Chinese manufacturers of heating equipment are the “invisible champions” of Europe’s energy crisis.

Manya Koetse

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Chinese companies are profiting from Europe’s energy crisis. Made-in-China electric blankets, electric kettles, sleeping bags, and hot water bottles are flying off the shelves and Chinese factories are working around the clock to meet the demand of European consumers.

“Chinese Electric Blankets Are the Magic Weapon Keeping Europeans Warm This Winter” (#中国电热毯成欧洲人今冬御寒神器#) and “Explosive Sales of Chinese Electric Blankets to Europeans” (#欧洲人买爆中国电热毯#) are among the popular hashtags discussed on Chinese social media this week in light of Europe’s ongoing energy crisis.

Chinese companies are seeing booming sales of winter essentials recently. Since Russia’s invasion of Ukraine, Europe is dealing with an energy crisis. Households and businesses across Europe are feeling the pinch: the shortage of natural gas has led to sky-high prices for heating and electricity. The explosions and subsequent gas leaks that occurred on the Nord Stream natural gas pipelines on September 26 have only made prospects bleaker.

Looking for creative ways to stay warm and reduce energy bills, made-in-China products are in high demand among European consumers, and Chinese factories are scaling up their production to meet the growing demand.

According to Toutiao News, some manufacturers in Dongguan are seeing the highest sales numbers in half a decade; sales volumes have tripled compared to the same period last year. This requires the factory workers to work in shifts of three so the production can continue around the clock.

Electric blankets are especially popular as they are relatively affordable and more cost-effective as they require less electricity to run compared to electric heaters. Chinese electric blankets are generally cheaper than local options.

Chinese media describe Chinese electric blankets as the ‘magical weapons to defend against the cold’ (“御寒神器”).

The word shénqì (神器), meaning ‘magical tool’ or ‘magical weapon’, is often used to refer to products or objects that provide a simple or smart solution to a pressing problem, such as these paint buckets that became a viral hit during Spring festival travel season; this ‘magical’ device to prevent grannies from dancing underneath your window; or this gadget to take revenge on a noisy neighbor.

 

“Now there’s even a joke saying the Yiwu electric blanket sellers are the ones who sabotaged the Nord Stream pipelines.”

 

Besides electric blankets, other made-in-China ‘magical weapons’ that have become popular amongst European consumers include electric kettles, wearable sleeping bags, thermal underwear, and hot water bottles.

Electronic knee warmer.

As this topic of Chinese winter products “taking over Europe” recently became a hot topic on Chinese social media, some people commented on how the prices for these products were much higher in Europe than in China.

In Europe, a simple rubber hot water bottle is usually sold for around ten euros ($10) while the exact same products are sold for around five to ten yuan ($0.70-$1.5) in China.

In this way, the European energy crisis turns out to be a lucrative one for Chinese businesses. Some bigger companies also manufacturing electric blankets saw their stock prices rise.

One joke circulating on Chinese social media suggests that Chinese electric blanket sellers from manufacturing cities such as Yiwu are the ones who sabotaged the North Stream pipes.

“I never expected China to get part of the profits,” one popular comment said, with the following comment saying: “Thanks to the silly Europeans for making a contribution to our economy!”

“I heard they’re even looking [to buy] our Chinese birthday candles, they’ve gone mad,” one Weibo user wrote, while others jokingly wrote: “We’re the real winners.”

In light of the run on electric blankets, Chinese netizens also came up with some alternative suggestions to stay warm.

“It would be better if they’d wear long underwear pants,” one commenter suggests, while others say that people could just “make love to generate electricity.”

“Use a hot-water bottle and drink lots of hot water,” some write, while others recommend European consumers to buy more hand warmers.

Hand warmer sold on Taobao for 128 yuan ($18).

“I suggest them to buy our Xinjiang cotton quilts, they are sustainable and you can save on energy,” one Weibo user wrote in reference to last year’s Xinjiang cotton boycott.

One Weibo user drew their own conclusion in light of the current developments: “I think we could safely say that the world can do without Russians, but we’ll always need China.”

By Manya Koetse with contributions by Miranda Barnes

 

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©2022 Whatsonweibo. All rights reserved. Do not reproduce our content without permission – you can contact us at info@whatsonweibo.com.

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