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China Arts & Entertainment

The Success of China’s Hit Talk Show Qi Pa Shuo (U Can U Bibi)

The fourth season of China’s most popular online talk show Qi Pa Shuo is well underway. Using trendy design and funny sound effects, the show is a fresh debate competition where Chinese celebrities and showbiz newcomers discuss contemporary social and cultural issues. Qi Pa Shuo is a new type of entertainment show especially liked by China’s post-1980s and post-1990s generations for various reasons.

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The fourth season of China’s most popular online talk show Qi Pa Shuo is well underway. Using trendy design and funny sound effects, the show is a fresh debate competition where Chinese celebrities and showbiz newcomers discuss contemporary social and cultural issues. Qi Pa Shuo is a new type of entertainment show especially liked by China’s post-1980s and post-1990s generations for various reasons.

Not a week goes by without Qi Pa Shuo (奇葩说), an online talk show competition created by iQiyi (爱奇艺), becoming the focus of discussion on Chinese social media sites. Although the show is already in its fourth season, it is now more popular than ever.

Qi Pa Shuo is a contemporary talk show concept that brings together a group of very diverse – often funny and extravagant – Chinese people to debate various topics and dilemma’s relating to, amongst others, love, marriage, family, career, and friendship.

Qi Pa Shuo was first aired in November of 2014 and still has staggering viewer ratings. The talk show is also big on Weibo, where its official page has over 1,1 million fans. Hashtags related to the show often become trending topics.

The panel of hosts/judges on Qi Pa Shuo, led by He Jiong, a key figure in China’s entertainment industry.

The huge success of the show lies in its marketing and concept as a purely online variety show that brings a somewhat sophisticated form of celebrity entertainment.

 

LET’S GET IT ONLINE: BOOMING ONLINE VIDEO MARKET

“Chinese tech giant Xiaomi paid a staggering 140 million rmb (±20 million US$) to be Qipashuo’s main sponsor.”

 

Qi Pa Shuo is an online talkshow, meaning that is created by Chinese online video portal iQiyi, where it is streamed twice a week. It is also online in the sense that the show interacts with topics that come from Chinese online social media.

Although China still has a flourishing television market, younger audiences now prefer online streaming to traditional TV channels. China has the largest online population in the world, and 88% of its internet users watch online videos, either on mobile or computer.

This percentage is higher when it comes to the younger online audiences, with 90.6% of the post-95s generation visiting video websites.

iQiyi (爱奇艺) is one of the biggest online video platforms of China. Sometimes referred to as “China’s Netflix”, iQiyi is an ad-supported video portal that offers high-definition licensed content to registered users. Apart from its online library with a myriad of movies from China and abroad, iQiyi also has its own production studio that produces films and other online content.

With the creation of Qi Pa Shuo, iQiyi has made a smart move. Since the majority of iQiyi users are born post-1980s, the program caters to the interests of that generation – not just in terms of content, but also in terms of style and fashion. The show already had 260 million views and then 300 million views in its first and second season.

The show is free to watch but is heavily sponsored; not a scene goes by without seeing product placement. Chinese tech giant Xiaomi reportedly paid a staggering 140 million rmb (±20 million US$) to be Qi Pa Shuo’s main sponsor for the fourth season. The Xiaomi brand name is visible in the show’s logo and practically everywhere else in the studio.

Qi Pa Shuo’s host He Jiong with branded content from sponsors on his desk.

Besides Xiaomi and Head & Shoulders shampoo, Chunzhen Yoghurt is also a prominent sponsor of the show, with packs of the products standing on all desks and tables.

As mentioned, the show is not just broadcasted online, it also interacts with online topics; the issues addressed in the show are selected from different online Chinese Quora-like Q&A forums such as Baidu Zhidao and Zhihu.

The most popular online topics related to love, lifestyle & career are selected to come on the show. In selecting the topics this way, the producers already know that they are of interest to a great number of netizens.

 

RIGHT TOPICS, RIGHT PEOPLE

“Is it a waste for women with a higher education to become a full-time housewife?”

 

Over the past few years, Qi Pa Shuo has seen a myriad of topics, including:

– “Is it okay to check your partner’s mobile phone?”
– “Should you have a stable career by 30 or should you chase your dreams?”
– “Can you get married without being in love?”
– “Is it a waste for women with a higher education to become a full-time housewife?”
– “Should you push your friends to return the money you borrowed them?”
– “Could you be a single mum?”
– “Should you help a school friend who is being bullied in fighting back or do you tell the teacher?”
– “Will you be happier with or without buying a house?”

Participants on the show, some being established names and others newcomers to Chinese showbiz, battle against each other in two teams in who is the best debater and who has the best Chinese speech skills. Celebrity judges or ‘mentors’ have to comment on the performance of the debaters, and debaters also have to try to convince the audience.

Qi Pa Shuo is called ‘Let’s Talk’ or ‘U Can You BiBi’ in English (the latter is a wordplay on Chinglish), but its Chinese title can be roughly translated as “Weirdo’s Say” or “Unusual Talk.” The term “Qi Pa” (奇葩) is often used to describe someone or something that is very odd or unusual. Participants on the show, both the newcomers and the well-known faces, are outspoken personalities with a special way of talking or unique fashion style.

By bringing together an eclectic group of big names and newbies, Qi Pa Shuo has the best of both worlds; it is a platform that attracts viewers because it features some of China’s most loved celebrities (host He Jiong, for example, has 83.8 million followers on Weibo), and it also keeps fans curious and attracted by introducing some new faces (Hu Tianya, Yan Rujing, Jiang Sida, etc.) – many of which have already become major celebrities themselves since the start of the show.

Presenter Shen Xia a.k.a. Dawang (1989) gained popularity after appearing on Qipashuo as a debater.

Although many of the topics discussed are frivolous and funny (“What would you do if you found an egg placed by an alien?”), the show has also seen some groundbreaking moments since it first aired.

Yan Rujing (1991) had her major breakthrough after becoming a Qi Pa Shuo debater.

In 2015, an episode on whether or not gays should come out to their parents moved many people to tears when celebrity mentor Kevin Tsai (Cai Kangyong/蔡康永) spoke openly about coming out as homosexual during his career as a Taiwanese TV host.

In an emotional speech, Tsai shared his difficult experiences of being openly gay in the showbusiness and said he hoped to convince people that “we’re not monsters.”

The show also made headlines in 2016 when internet celebrity Xi Ming a.k.a. Chao Xiaomi came on the show to talk about how it is to be gender fluid and not conform to a certain gender.

Chao Xiaomi came on the show in 2016 and discussed experiences as gender fluid individual (image via Time Out Beijing 2016).

Reactions on Chinese social media show just how alive the issues discussed in Qi Pa Shuo are, as topics adressed during the show often turn into heated discussions on Sina Weibo and other social media platforms, where netizens give their own viewpoint or discuss why they think their favorite debater is the best public speaker.

 

IMPROVING SPEECH SKILLS

“Communicating, convincing, negotiating, public speaking, debating – it is a basic skill we use in everyday life, but really mastering it is not easy.”

 

Recently, the success of Qi Pa Shuo is also often discussed in the Chinese media. According to an article by Rednet.com, one important reason why the talk show is such a hit is because young people in China are increasingly interested in debating and improving speech skills.

The Rednet article argues that Qi Pa Shuo is part of a broader talk show entertainment genre that is currently becoming more popular, showing that after online games and more superficial types of entertainment, there is now a new group of online audiences who want to see entertainment that is a bit more sophisticated and educational.

The growing interest in speech skills is also evident looking at the success of the podcasts and books on how to speak that sprang from the show, initiated by mentor Ma Dong and debater Ma Weiwei. Having good debating skills and general eloquence is seen as an asset for one’s career and social status.

Ma Weiwei (left) and Ma Dong.

“Because Qipashuo recommended this book, I simply just bought it to read it,” one netizen says on Weibo: “Who does not want to be able to speak like people such as Ma Dong or Ma Weiwei, so composed and self-assured. The book is pretty good, it teaches people how to speak well and how to say the right thing, it all makes sense. Communicating, convincing, negotiating, public speaking, debating – it is a basic skill we use in everyday life, but really mastering it is not easy.”

“How to Speak Well”, the book that have sprung from the Qi Pa Shuo programme.

On Weibo there are also vloggers like Baituola Junior (@拜托啦学妹) who take the topics as discussed in Qi Pa Shuo and make people on the streets discuss them.

These kinds of videos and trends show the rise of a generation that has a passion for speaking their mind and building strong arguments. Qi Pa Shuo further stimulates this drive by showing that anyone – girl or boy, young or old, gay or straight, goofy or trendy, celebrity or not – can be an effective and witty speaker if they put their mind to it.

Qi Pa Shuo is broadcasted every Friday and Saturday at 20.00 at iQiyi.com.

– By Manya Koetse

©2017 Whatsonweibo. All rights reserved. Do not reproduce our content without permission – you can contact us at info@whatsonweibo.com.

Manya Koetse is the editor-in-chief of www.whatsonweibo.com. She is a writer and consultant (Sinologist, MPhil) on social trends in China, with a focus on social media and digital developments, Sino-Japanese relations and gender issues. Contact at manya@whatsonweibo.com, or follow on Twitter.

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1 Comment

1 Comment

  1. Alex

    May 25, 2017 at 4:36 am

    Very interesting article! Is there somewhere I can watch this with English subtitles? My Chinese is not good enough to follow yet… I’m particularly interested in Chao Xiaomi’s episode about gender fluidity

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China Comic & Games

China’s Latest Online Viral Game Makes You Clap for Xi Jinping

Smart propaganda – now clapping for Xi Jinping has become a competition.

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In a new online game that has come out during the 19th National Congress in Beijing, Chinese netizens can compete in applauding for Xi Jinping. The game has become an online hit.

The major 19th CPC National Congress started on Wednesday in Beijing with a speech by Chinese President Xi Jinping that took nearly 3,5 hours.

The speech, that focused on China’s future and its rise in the world today, was repeatedly paused for the appropriate applause from the party members in the audience.

With the introduction of a new game by Tencent, people can now also clap along to Xi Jinping’s speech from their own living room. The game became an online hit on October 18. It was already played over 400 million times by 9 pm Beijing time.

The mobile game can be opened through a link that takes you to a short segment of the lengthy speech by Xi Jinping. In the short segment, President Xi mentions that it is the mission of the Communist Party of China to strive for the happiness and the rise of the Chinese people.

The app then allows you “clap” for Xi by tapping the screen of your phone as many times as you can within a time frame of 18 seconds. After completing, you can invite your friends to play along and compete with them.

The game has become especially popular on WeChat, where some users boast that they have scored a ‘clap rate’ of 1695.

If you’re up to it, you can try to clap as much as you can for Xi Jinping here.

By Manya Koetse and Diandian Guo

Spotted a mistake or want to add something? Please let us know in comments below or email us.

©2017 Whatsonweibo. All rights reserved. Do not reproduce our content without permission – you can contact us at info@whatsonweibo.com.

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China Celebs

Weibo Servers Down After Lu Han Announces New Relationship

A Chinese celebrity’s relationship announcement led to a rare breakdown of Weibo’s servers on Sunday.

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A Chinese celebrity’s relationship announcement led to a rare breakdown of Weibo’s servers on Sunday. So many fans commented on Lu Han’s new love affair that the social media platform was inaccessible for two hours.

“Hi everyone, I want to introduce my girlfriend @GuanXiaoTong to you.” It was this one-sentence message that set Weibo on fire on Sunday, October 8.

The message was posted by Chinese singer and actor Lu Han (鹿晗 1990), who is one of the most popular celebrities on Weibo. Lu currently has 41.2 million followers on his official Weibo account (@M鹿M).

The singer previously had 43 million fans on Weibo, but lost many followers after his relationship announcement. Many fans did not like the idea that their favorite star is no longer single. Lu was formerly a member of the South Korean-Chinese boy group EXO and its sub-group EXO-M.

So many people responded to the news of Lu Han’s new girlfriend that some servers of Sina Weibo experienced a rare breakdown. Chinese media report that, according to a statement released by a Weibo Data Assistant, the two-hour network crash was the result of a data surge caused by fans commenting, sharing and liking Lu Han’s update.

By Monday, the public announcement had received 2,4 million comments and nearly 5 million likes.

Guan Xiaotong (关晓彤) is Lu Han’s new girlfriend – and everybody knows it.

Guan Xiaotong is a Chinese actress with more than 20 million fans on her Weibo page.

It is not the first time that a public announcement by a Chinese celebrity causes so much consternation on Weibo. In 2016, Chinese actor Wang Baoqiang announced that he would divorce his wife Ma Rong after she had a secret affair with his own agent. That post became one of the top-trending topics of the year.

A day after Lu Han’s revelation, searches for his name on the Weibo platform were limited and only showed a “we can not display any results for this search” announcement.

By Manya Koetse

Spotted a mistake or want to add something? Please let us know in comments below or email us.

©2017 Whatsonweibo. All rights reserved. Do not reproduce our content without permission – you can contact us at info@whatsonweibo.com.

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