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Viral Merchants Bank Commercial Hits Close to Home for Chinese Students Abroad

A viral commercial titled ‘The World is No Bigger than a Tomato Omelette’ is making Chinese students tear up.

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A Merchants Bank viral campaign titled ‘The World is No Bigger than a Tomato Omelette’ is triggering many reactions on Chinese social media. While the commercial moves many people to tears, others find it sends out the wrong message.

Over the past two days, a commercial by China Merchants Bank (招商银行) titled ‘The world is no bigger than a fried tomato omelette’ (“世界再大,大不过一盘番茄炒蛋”) has gone viral on Chinese social media. While the ad campaign is a tearjerker for many, some find it a source of annoyance.

The 4-minute commercial revolves around Chinese exchange student Yang who is in his first week in America and has to cook a Chinese dish for a potluck party.

 

“Your world means the world to us.”

 

Worried that he does not know how make the classic Chinese xīhóngshì chǎo jīdàn dish (西红柿炒鸡蛋 generally: ‘scrambled eggs with tomatoes’), Yang calls up his mother in China for help.

When he finds his mother’s explanation on how to prepare the dish not clear enough, the young man gets frustrated. Just as he is about to panic, his phone beeps that there is an incoming WeChat message; it is his mother on a video showing her son how to make fried tomato and eggs from her kitchen.

Thanks to his mother’s help, Yuan shows up at the party with a tasty dish. One of the party’s attendants asks Yuan about China and how much the time difference with America is.

The moment Yang replies “12 hours,” he realizes that he asked his mother for help in the middle of the night – and that she got up for him without her ever complaining about it.

Touched that his parents would wake up in the dark of the night to make a video tutorial for him, he messages his mother to say “thank you.”

The commercial ends with an image of Yang’s parents in their kitchen in China, texting: “We want to stand by your side, but we want even more for you to have the world. Your world means the world to us” (“你的世界大于全世界”).

The commercial promotes the Merchants Bank’s special Visa credit card for exchange students.

VIEW THE VIDEO HERE:

The commercial, that went trending on Weibo and Wechat today, touched many people to tears. Moved by these parents’ unconditional love for their child, people shared their own stories of studying abroad and receiving help from their parents.

 

“An idiot who doesn’t sympathize with his parents and does not even care about the time difference.”

 

Many other people, though, say the commercial sends out the wrong message, and that Chinese parents today are raising children who are not independent enough.

A Weibo user nicknamed Wuyue (@五岳散人) writes:

“That sucker ad by the Merchants Bank is really powerful alright. He doesn’t know how to stir-fry tomatoes and eggs, and despite the fact that it is broad daylight there, he doesn’t even know it’s nighttime in China and calls his mummy for help. He then, particularly proud, tells his friends ‘I am from China.’ What does that mean? It means his mother raised a boy who cannot even cook for himself. An idiot who doesn’t sympathize with his parents and does not even care about the time difference.”

Other people agree, saying: “You can’t disturb your sleeping parents to make tomato omelette,” or: “Don’t we have Baidu [search engine] for this?”

Some commenters say they find the commercial “infuriating,” stating that people who do not know how to make tomato and eggs should not even qualify to study abroad.

The credit card promoted in the ad campaign by China Merchants Bank.

There are also commenters who simply wonder what the commercial has to do with the credit card it promotes.

 

“True portrayal of relations between Chinese exchange students and their parents.”

 

An author at news platform 36kr.com disagrees with the critics, writing: “As someone who has been an exchange student before, this commercial made me cry when I saw it late at night.”

“Yesterday night, this commercial started going viral on WeChat and my friends who are studying abroad sent it to me with teary emoticons.”

The 36kr author says that some of her friends were crying their eyes out over the ad:

“This ad is a true portrayal of the relations between exchange students and their parents. The tomato and eggs dish is just an example, but behind it you’ll find the far-reaching love of parents towards their children that goes beyond any time-difference.”

Many on Weibo agree with this stance, writing: “Over the past few days, every single chat group for exchange students has been posting this video. I finally watched it. Tears were streaming down my face.”

About the connection to the credit card product, the author of 36kr.com writes: “The most important purpose [of this ad] is to enhance the brand image of the China Merchants Bank. Tying the brand together with this scene, we have emotional resonance and thus it creates more trust in the brand, associating the Merchants Bank with ‘warmth,’ ‘care,’ and ‘love.'”

 

“China Merchants Bank is taking a route that is more common in Thailand, where ‘sadvertising’ is a well-known phenomenon.”

 

By choosing to promote their latest credit card in this way, the China Merchants Bank is taking a route that is more common in Thailand, where ‘sadvertising’ is a well-known phenomenon.

Throughout the years, several Thai tearjerking movie-like commercials have become very popular on the internet. These Thai commercials, internationally acclaimed, mainly focus on narrative and plot and are similar to short movies.

They are called ‘sadvertising’ because their touching narratives, strong actors, qualitative film work and emotive music make it difficult not to tear up while watching.

‘The World is No Bigger than a Tomato Omelette’ was not produced by a Thai director, however. Its director is Xi Ran (席然), a young creative filmmaker whose work includes movies such as I Love You to Love Me (爱在一起).

According to this article on marketing platform Meihua.info, Xi Ran has had previous successes in making commercials.

 

“The commercial shows the great lengths to which Chinese parents will go to support their children in their education and endeavours – no matter where in the world they are.”

 

Despite all criticism, the commercial could be called a great success as it has become the talk of the day in many chat groups – mainly relating to those students who are studying abroad.

According to Quartz, Chinese students are studying abroad in record numbers. In 2015 alone, more than half a million Chinese headed overseas to study.

But the commercial does not just resonate with those outside of China. Many students who go to university within China also have to travel long hours to see their parents, and often do not have the means or time to see their family.

Children from China’s younger generations, mostly the post-90s generation, are often the pride of their family for being the first person to go to university or to study abroad.

They generally are used to receive a lot of attention and (financial) help from their family. This also shows in the ‘tents of love’ phenomenon, where parents will accompany their children when they first go to college and sleep in tents outside the campus.

The viral ‘tomato and eggs’ commercial also shows, in its own way, the great lengths to which Chinese parents will go to make sure they can support their children in their education and endeavours – no matter where in the world they are.

“I saw it. I cried,” many commenters simply wrote.

“This commercial annoyed me,” one person says: “Not because of the story, but because it made me realize I actually also do not know how to make tomato omelette.”

Also wondering about the right way to make this comfort dish now? Here’s a link for you – so you don’t have to call up your parents in the middle of the night.

By Manya Koetse and Miranda Barnes

Spotted a mistake or want to add something? Please let us know in comments below or email us.

©2017 Whatsonweibo. All rights reserved. Do not reproduce our content without permission – you can contact us at info@whatsonweibo.com.

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Stories that are authored by the What's on Weibo Team are the stories that multiple authors contributed to. Please check the names at the end of the articles to see who the authors are.

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China Digital

The Fisherman’s Advantange? China Post Starts Partnership with Huawei

Today marks the start of an unexpected ‘romance’ between Huawei and China Post, as the two just announced their strategic cooperation.

Manya Koetse

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Just in! Huawei and China Post announce a close partnership. Is China Post profiting from Huawei’s tough spot amid China-US trade tensions? The strategic cooperation inspired the creative writing of Weibo users today.

On June 5, the topic “China Post Starts Cooperation with Huawei” (#中国邮政与华为合作#) became one of the hottest topics on social media site Weibo shortly after the state-owned China Post Group Corporation announced that it would start a strategic partnership with the Chinese multinational tech company.

According to CNbeta.com, one of China’s major tech news sites, China Post and Huawei will start a close partnership and set up a “China Post Huawei New Technology Application Lab” (中国邮政·华为新技术应用实验室) to jointly develop strategies concerning financial services, tech innovation, big data, post logistics, and more.

News of the cooperation was widely shared on Chinese social media today by various state media outlets, with some threads attracting thousands of comments.

For many Chinese netizens, the press release apparently was the right time to complain about China Post being “too slow,” expressing hopes that the new partnership would make the postal services run more smoothly.

 

Little Huawei crying on the shoulders of China Post.

 

Others suggested that the recent trade war with the US, in which Huawei plays a key role, might have to do with this new move. “This is like little Huawei was being bullied outside, and then came back home to cry on the shoulders of China Post,” one Weibo user jokingly writes, soon receiving over 10,000 likes.

Others called China Post the “the fisherman with an advantage.” This comes from a Chinese saying, that goes 鹬蚌相争,渔翁得利 Yù bàng xiāng zhēng, yúwēng dé lì : “When the snipe and the clam fight, the fisherman has an advantage,” with the ‘fisherman’ being the third party who catches both the snipe and the clam, profiting from the conflict of two others.

The Chinese telecom giant Huawei was added to a trade blacklist earlier last month, as the China-US trade war reached another tipping point. Some experts suggest that US President Trump is using Huawei as a bargaining chip after he earlier stated that Huawei could be included in “some kind of trade deal” with China.

News of the Huawei/China Post partnership also comes days after China’s postal regulator said it would launch an investigation into US delivery company FedEx, which diverted two parcels destined for Huawei in China to the US. Chinese government authorities reportedly issued a statement saying that FedEx’s actions had “violated Chinese laws and regulations on the express delivery sector.”

 

China Post kissed Huawei’s face and said: I will handle this for you.

 

Chinese netizens seem to be creatively inspired by Huawei’s tough spot in the China-US trade war situation and the sudden appearance of China Post in this story. Many commenters personify ‘Little Huawei’ and ‘Big China Post,’ imagining that China Post comforts the crying Huawei and takes it in its arms.

One person writes:

One day, Hua returned home, and went straight to bed. China Post saw it, and softly asked ‘What happened, who made you upset?’ Huawei pulled the blanket over his head and sighed: ‘Nothing, it’s a trivial matter, I can handle it myself.’ But the Post pulled down the blanket, bowed down to kiss Huawei’s face and said: ‘You go and rest now. I will handle this for you.’

“They’re so cute together!”, multiple Weibo users write, suggesting that the Huawei China Post partnership has a ‘romantic’ element to it.

Although some people expect that there are ulterior motives behind the sudden cooperation between China Post and Huawei, many do applaud the fact that it is truly a ‘Chinese’ cooperation. “In crucial times we always rely most on our own family,” a student remarks.

By now, the cooperation is not just triggering people’s fictional creativity, it is also setting off the online meme machine, with a potential new logo for the China Post x Huawei company circulating online (see below).

Whether or not Huawei and China Post indeed get to live happily ever after? We’ll just have to wait and see.

 

Also read: Waves of Support for Huawei on Chinese Social Media following US Blacklisting

Also read: CNN Question “What Do You Think Is the Main Reason Behind the US Campaign against Huawei?” Goes Trending on Weibo

 

By Manya Koetse

Spotted a mistake or want to add something? Please let us know in comments below or email us. Please note that your comment below will need to be manually approved if you’re a first-time poster here.

©2019 Whatsonweibo. All rights reserved. Do not reproduce our content without permission – you can contact us at info@whatsonweibo.com

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China Arts & Entertainment

Chinese Shoppers Are Going Absolutely Crazy over UNIQLO x KAWS Collection

Everybody wants KAWS – Chinese shoppers were even spotted fighting in front of a UNIQLO store today.

Manya Koetse

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The Chinese sales of the UNIQLO KAWS collection are so crazy that the craze itself has become an online hit. “I don’t even like UNIQLO, I just like to compete,” some shoppers say.

Chinese shoppers are going completely crazy over the latest collection sold by Japanese fashion company UNIQLO (优衣库) today. The summer collection is a cooperation between UNIQLO and the renowned American artist and designer KAWS (Brian Donnelly).

It is not the first time for the American street artist to partner with the Japanese chain: they previously also collaborated on a Sesame Street-themed collection.

The current collection first started selling in mainland China stores in the early morning of Monday, June 3, and soon became a top trending topic on social media.

The online sales reportedly were sold out in seconds.

Photos and videos circulating on Weibo show people fighting to get into UNIQLO stores, pulling clothes off the shop mannequins, and buying piles of clothes from the stores (see embedded tweet below):

The hashtag “Everybody KAWS” (#全员kaws#) had received 140 million views on Weibo by Monday evening, China time.

Many netizens on Weibo are confused about the big hype surrounding the latest UNIQLO selection, with some wondering who KAWS is, and why people are so eager to wear his design.

Some commenters joke that it actually is not really about the KAWS collection at all, but more about the competition between shoppers on who can score the most clothes from the special product line.

The topic has set off various memes and online jokes, with some people saying: “I don’t think there is any need to learn self-defense skills. I only need to wear UNIQLO KAWS clothes, and no one will dare to touch me. They will all know that I can not only fight very well but also run very fast!”

Some memes suggest that KAWS sales have been so successful that everybody on the street or at work will walk around in the same t-shirts this week.

A meme that’s going viral saying: “Entering the office on Monday and seeing my colleagues…”

“I finally understand now,” one Weibo user writes: “What I love is not UNIQLO, nor KAWS – what I love is to rush and clash with all these people!”

The online sales of the UNIQLO x KAWS collection will start on June 6 in Europe. Its American sales started on Monday 10 AM ET.

Meanwhile, in China, the T-shirts that were bought for RMB 99 ($14) today are being resold online for four-five times their original price.

This is not the first time the Japanese UNIQLO brand becomes a viral hit on Chinese social media, albeit for different reasons. In 2015, the brand became the talk of the week when a naked girl and a man recorded an adult video in the fitting room of their Beijing flag store.

Also read:
* Chinese Kid Destroys Lego Sculpture Within Hour After It Is Displayed
* Kidnappers? Crazy Fans? No, It’s Chinese Parents on Their Kids’ First Day at School

By Manya Koetse and Miranda Barnes

Spotted a mistake or want to add something? Please let us know in comments below or email us. Please note that your comment below will need to be manually approved if you’re a first-time poster here.

©2019 Whatsonweibo. All rights reserved. Do not reproduce our content without permission – you can contact us at info@whatsonweibo.com

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