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Weibo’s Revival: Sina Weibo Is China’s Twitter, YouTube & InstaGram

With 390 million monthly users, Sina Weibo is seeing a huge revival.

Manya Koetse

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With 390 million monthly users, Sina Weibo is seeing a huge revival. What was once called ‘China’s Twitter’ has now become a comprehensive platform that incorporates the major features of social media channels like Twitter, YouTube, and InstaGram.

According to new Chinese mobile internet data reports, Sina Weibo‘s monthly active users (MAU) reached 390 million in September 2016 (source: Questmobile/Sina, Huxiu.com).

With these numbers, Sina Weibo became the fourth most-used mobile application of China in the autumn of 2016 after WeChat, QQ and mobile Taobao. Over 90% of Weibo users access the site through mobile.

Weibo’s huge revival

Weibo’s staggering MAU numbers show a sharp increase since last year, when the micro-blogging platform hit 212 million monthly active users.

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Weibo listed as China’s fourth most popular app (via People’s Daily).

Weibo’s growth in monthly active users may come as a surprise to many, since a lot of media (such as the BBC) wrote that the social media network was on its way out in 2015. With the rising popularity of Tencent’s WeChat, many Chinese media also predicted that Weibo was over.

But Weibo is anything but dead – the social media site is currently seeing a huge revival. According to Sina Weibo CEO Cao Guowei (曹国伟), Weibo’s high user rate can be explained by the fact that Sina Weibo is now becoming a platform that successfully combines the best features of different western social media platforms such as Twitter, Instagram and YouTube.

More than Twitter

Weibo is often explained as the ‘Chinese Twitter’. Like Twitter, Weibo also works as a follower/followee microblogging network. (Sina Weibo originally also had a 140-character limit for posts, but this limit was removed earlier in 2016.)

But Weibo is much more today than what it was when it launched in 2009. With an explosive growth of short video and live broadcasts, virtually all posts on Weibo now come with audiovisual content and/or pictures. The site is now all about microblogging (like Twitter), sharing pictures (like Instagram), and videos (like YouTube).

Sina Weibo partnered up with video sharing app Miaopai in late 2013, which allows users to post videos to their timeline and play them from there – similar to Facebook’s video function. Livestreaming also has become an important Weibo feature.

According to CEO Cao Guowei, another important Weibo function that has contributed to its revival is the ‘interest search function’, which allows users to browse their specific interest categories within Weibo, and the automatic recommendations based on user interests. These functions further promote the social interaction between users.

Sina Weibo CEO Cao Guowei (picture via Tencent).

Sina Weibo CEO Cao Guowei (picture via Tencent).

On Weibo, it is all about sharing information, both user generated content and professional media content: “The active information ecology is at the base of Weibo’s revival,” Cao says in a recent interview with Sina Tech.

Celebrity economy

Weibo is an important news source for its users, but the platform’s growth is also connected to China’s booming celebrity economy.

‘Online celebrity marketing’ or ‘cyberstar economy’ is alive and kicking on Weibo, where self-made celebrities are mushrooming. Papi Jiang is the best example of how quickly Chinese netizens can become huge celebrities through social media.

Papi Jiang, the biggest Chinese online celebrity of 2016.

Papi Jiang, the biggest Chinese online celebrity of 2016.

China’s so-called ‘Big V’s’ – popular microbloggers who have a ‘v’ behind their name as their accounts have been verified by Weibo – are worth big money. These social media celebrities vary from comedians to fashion bloggers or make-up stylists. Some Chinese online celebrities have just become famous because they blog a lot or have an extraordinary appearance.

These online stars offer great marketing potential for brands because they have a huge following, much influence, and often the right target audiences. While Weibo helps online celebrities grow big, these online celebrities also help Weibo by boosting the number of active Weibo users.

In an interview with People’s Daily, Cao Guowei expresses his content over Weibo’s success. It is clear that it is not the end of Weibo. “This is just the beginning,” Cao said: “And the future of Weibo is only getting better.”

– By Manya Koetse
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©2016 Whatsonweibo. All rights reserved. Do not reproduce our content without permission – you can contact us at info@whatsonweibo.com.

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Manya Koetse is the editor-in-chief of www.whatsonweibo.com. She is a writer and consultant (Sinologist, MPhil) on social trends in China, with a focus on social media and digital developments, popular culture, and gender issues. Contact at manya@whatsonweibo.com, or follow on Twitter.

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4 Comments

4 Comments

  1. Avatar

    Ed Sander

    November 20, 2016 at 10:18 pm

    After the arrest of ‘big V’ Charles Xue in the summer of 2013 new legislation was passed that made spreading of rumours – with the CCP defining what is and isn’t a rumour – punishable with up to 3 years in prison. Weibo very quickly dead out in the months after. Many, among whom myself, thought that this would be the end of Weibo, which up till then had been a platform where the public could have its say (as long as it didn’t mobilize and criticize the central government) and expose corrupt local officials through ‘human flesh search engines’, an era that started with the Wenzhou train crash. Figures from 2014 seemed to confirm the decline of Weibo (e.g. http://www.chinainternetwatch.com/8829/weibo-aug-2014/). However in early 2015 more positive statistics began to appear (e.g. http://socialbrandwatch.com/weibo-has-stunning-2014/) and since then I haven’t seen much negative news about Weibo. The contradicting sources were gone and Weibo indeed seemed to be in a great revival, which now nobody can deny anymore.

    Having said that, the plarform hasn’t just changed in functionality but also in type of content. The height of the online citizen movement of the 2011-2013 (a highly interesting period for social media during which I lived in China) has been replaced by gossip news about the stars, with divorces of moviestars and their cheating wifes now being the most popular topics. And that’s exactly how the CCP likes it: panem et circenses. Weibo has survived and revived but at the same time Weibo is also very much dead and decomposing.

  2. Avatar

    Shelly

    November 23, 2016 at 11:24 am

  3. Avatar

    overseaschinese

    December 4, 2016 at 7:06 pm

    There are a plethora of features on Weibo that completely supersedes anything that we see on Instagram, Twitter or Youtube.

    Even Wechat is much more superior than Facebook.

    If it’s anything like, we can already say that Facebook is trying to be like Wechat. Twitter is trying to be like Weibo.

    Let’s not fool ourselves, these Chinese apps is cashing in, while the US-based ones are struggling to monetise.

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China Digital

Cybersecurity Experts Warn: Flicking the V-Sign in Photos Could Give Away Your Fingerprint Data

V-sign selfie pictures could disclose personal information about your fingerprints, security experts warn.

Manya Koetse

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Our cameras are getting better, but that’s not always a good thing. Chinese internet security experts warn that peace sign photos could potentially be abused to collect fingerprint data.

The 2019 China Cybersecurity Week was held in Shanghai this week, and made it to the top trending topics on Sina Weibo today.

The topic attracting the attention of millions of Chinese web users is not China’s cybersecurity in general, but one that was discussed during the event, namely the potential privacy risks in making a V-sign on photos.

Chinese internet security experts at the conference warned that people are unaware that they could be giving away personal data information about their fingerprints when sharing photos of themselves making a peace sign.

If the side of the fingertips is facing the camera, and if there is not a lot of space in between the camera and the hand, it would potentially be possible to gather fingerprint data using photo enlargement tools and AI techniques.

Photo by Priscilla Du Preez.

The deputy director of the Shanghai Information Security Industry Association stated that photos displaying a fingertop-facing V-sign taken within 1,5 meter of the camera could potentially disclose 100% of one’s fingerprint information, China Press reports.

A booth at the conference giving information about fingerprint information leaking through V-sign photos. Photo via China Press.

Criminals could reconstruct fingerprint patterns of other people and abuse them in various means – basically wherever fingerprint information is used to confirm people’s identities (e.g. biometric door locks or fingerprint payment scanning).

Besides not disclosing fingerprint information in photos posted online, experts also warn people not to leave fingerprint information at machines without confirming their purpose and legality.

Fingerprint scanning is used for a multitude of purposes in China. Foreigners who arrived in China since 2017 will also be familiar with the policy of collecting foreign passport holders’ fingerprints upon their arrival in the PRC.

On Chinese social media, the topic “Making a V-Sign Could Leak Your Fingerprint Data” is one of the biggest being discussed today. On Weibo, the hashtag has gathered 200 million views at time of writing (#拍照比剪刀手会泄露指纹信息#).

Some commenters advise people on social media to make peace signs with the nail side of the fingers facing the camera. (That gesture, however, is deemed an offensive gesture in some nations.)

The V-sign is often used as a rather non-symbolic or cute gesture across in East Asia.

Although in many Western countries, the symbol is mostly known as the victory sign (“V for Victory”) as used during World War II, it entered mainstream popular culture in Japan since the 1960s and spread to other Asian countries from there.

This Time article explains how the gesture appeared in Japanese manga in the late 1960s, one of them titled V is the Sign (Sain wa ‘V’ / サインはV).

Amid the concerned Weibo users, some are not worried: “It’s ok,” one commenter writes: “Using a Beauty App smoothes out my skin anyway.”

There are also many commenters who are confused about the news, wondering what advanced photo camera quality and AI technique might implicate for future privacy risks concerning face recognition data and iris scanning software (“Should we also close our eyes?”).

Others offer a different solution to the unexpected V-sign issue: “Just flip the middle finger instead.”

By Manya Koetse

The images used in the featured image on this page come from 追星娱乐说.

Spotted a mistake or want to add something? Please let us know in comments below or email us. Please note that your comment below will need to be manually approved if you’re a first-time poster here.

©2019 Whatsonweibo. All rights reserved. Do not reproduce our content without permission – you can contact us at info@whatsonweibo.com

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China Digital

“Taobao Life”: This Feature Shows How Much Money You’ve Spent on Taobao

Some users just found out they could’ve bought a house with the money they’ve spent on Taobao.

Manya Koetse

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Over the past few days, a new Taobao feature that allows users to see how much money they have spent on the online shopping platform is flooding Chinese social media.

Taobao Marketplace is China’s biggest online shopping platform. Owned by tech giant Alibaba, Taobao was launched in 2003 to facilitate consumer-to-consumer retail.

For many people, Taobao shopping has become part of their everyday life. Whether it is clothes, pet food, accessories, electronics, furniture – you name it, Taobao has it.

Because buying on Taobao is so easy, fast, and convenient, many online consumers lose track of how much they actually spent on the platform – especially if they have been using it for years already.

Thanks to “Taobao Life,” users can now see the total amount of money spent on their account.

How to do it? First: go to Taobao settings and click the profile account as indicated below.

Image by whatsonweibo.com

Then click the top icon that says “Achievement” (成就).

Image by whatsonweibo.com

And here you find what you have spent in this account in total. On the left: the money spent, on the right: the amount of purchases.

Image by whatsonweibo.com

Since I’ve used started using this Taobao account for the occasional clothes shopping since 2016, I’ve made 122 purchases, spending 7849 yuan ($1140) – a very reasonable amount compared to some other Taobao users, who are now finding out they could have practically bought an apartment with the money they have spent on Taobao.

This user, for example, found out they spent over half a million yuan on Taobao ($75,500).

Image via whatsonweibo.com

This user below has spent over 1,1 million yuan on Taobao ($170,000).

Some people discuss all the things they could have bought with the money they have spent on Taobao over the years: “As soon as I saw the number, I wanted to cry,” one Weibo user writes: “What have I done?!”

Another person, finding out they have spent 230,000 yuan on Taobao ($33,400), writes: “This can’t be true! Surely this must be a mistake!?”

“If I wouldn’t have spent all this money on Taobao, I would’ve been rich,” others say.

The topic of Taobao’s total spending amount has become so popular on Chinese social media this week, causing so much consternation, that Taobao posted a message on its Weibo account on July 27, writing: “We heard you guys couldn’t sleep last night..”

Although many people are shocked to find out the money they’ve spent on Taobao, others console themselves with the thought that adding up everything they have spent on Taobao, they were actually ‘rich’ at some point in their lives.

 

By Manya Koetse , with contributions from Miranda Barnes

Spotted a mistake or want to add something? Please let us know in comments below or email us. Please note that your comment below will need to be manually approved if you’re a first-time poster here.

©2019 Whatsonweibo. All rights reserved. Do not reproduce our content without permission – you can contact us at info@whatsonweibo.com

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