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The ‘Zhinan’ Stereotype: Teasing the ‘Straight Guy’ is an Online Game

For many girls, makeup is part of their day to day life. But what happens when girls test their boyfriend’s knowledge about their makeup items? A new popular game on WeChat and Sina Weibo does not only reveal men’s ignorance on cosmetics, it also reiterates China’s ‘Zhinan’ [‘Straight Guy’] stereotype.

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For many women, makeup is part of their day-to-day life. But what happens when they test their boyfriend’s knowledge about their makeup items? A new popular game on WeChat and Sina Weibo does not only reveal men’s ignorance on cosmetics, it also reiterates China’s ‘Zhinan’ [‘Straight Guy’] stereotype.

How much are your makeup items worth according to your boyfriend? This question is at the center of a new online test that has drawn hundreds of thousands of participants on China’s social media overnight.

The ‘test’ entails that girls present their boyfriends with their many different cosmetics while filming, and ask them to guess their functions and prices. The video is then later shared on social media under the hashtag “How much is your makeup according to your BF? (#男朋友觉得你的化妆品多少钱) – the ‘game’ instantly became a top trending topic on Weibo.

Teasing the ‘ignorant’ boyfriend

Many girls are eager to participate in the game. Those without boyfriends invite their male friends to take part. In most cases, the men are completely confused about women’s cosmetics; they mistake eyeliner for lipstick, and have somewhat peculiar excuses to explain their incorrect answers – when asked why a “foundation” would be black (actually an eye-shadow), one young man answered it was “because some people like looking like South-East Asian beach style”. As for prices, many boys simply adopt the ’35-yuan strategy’, where everything is guessed to be 35 RMB (±5,4$), randomly attaching low prices to their girlfriends fancy cosmetics. Although most men seemingly know nothing about their girlfriend’s makeup, they often appear dead serious in the video’s, and seem quite confident that they have the situation under control – to much amusement of Weibo’s female netizens.

China is not the first country where this game became a hype. A similar test “Guys guessing the price of makeup” was popular on English social media in 2014. But in China, there’s more to the game than teasing the ignorant boyfriend; it is about making fun of ‘zhinan’ (直男, literally “straight guys”) in general.

China’s zhinan stereotype

‘Zhinan’ (直男) in Chinese originally referred to ‘straight’ heterosexual males. But throughout the years, the word has derived in meaning, and instead of just pointing to sexual orientation, it has now come to refer to an entire category of men in China.

According to common stereotype, the zhinan generally lacks good taste in clothing. He tends to be chauvinistic (大男子主义) and has an almost excessive level of self-confidence. A more precise term that entails the negative connotations of zhinan is ‘zhinan ai’ (直男癌, ‘straight male cancer’), a term that has triggered many discussions on social media in recent years, where being a zhinan is compared to having a disease.

What exactly is zhinan ai? According to online question-and-answer platform Zhihu, these are some famous ‘zhinan‘ quotes:

 – “Giving birth is the born duty of women. Not doing so is anti-human.”
 – “A woman is not a complete human being if she is not married. Arguing against this is arguing against Darwin.”
 – “You, a woman, knows who Beckham is? You know about cars and politics? Tat, tat, you’re not a good woman.”

The zhinan stereotype can be traced back to some old beliefs rooted in China’s paternalistic society, where males are believed to be superior to women both in status and intelligence. In this view, marriage is believed to be essential to individual lives, with a strict division of labour; men are the breadwinners, dealing with the external world, while women take care of the household and the ‘inside’ world. As the supporting column (顶梁柱) of the family, men have absolute authority with what they say and what they do. According to this male stereotype, men are not supposed to spend too much attention on their looks – which is considered a women’s issue.

Traces of this male-dominated conception way can still be found everywhere in today’s China. A recent Xinhua article claimed that 40% of Chinese men show serious symptoms of zhinan ai.

More than just a laugh?

But along with China’s fast modernization, the social discourse on gender issues is also gradually changing. It has made the idea of the dominant and controlling pater familias outdated. Zhinan, in this sense, embodies this concept of the archaic view on gender dichotomy and male power.

Teasing your boyfriend by testing his knowledge on cosmetics can be just a laugh between lovers. But there is also a more serious message to guys underneath the game: sticking head-strong to a traditional male ideal and old-fashioned gender divisions does not make you more of a ‘real man’ in a romantic relationship in today’s China.

But not all Weibo netizens think the cosmetics test is representative of gender divisions. “I’m a girl, and I don’t understand cosmetics at all,” one commenter says.

– By Diandian Guo, additional editing by Manya Koetse

©2016 Whatsonweibo. All rights reserved. Do not reproduce our content without permission – you can contact us at info@whatsonweibo.com.

Diandian Guo is a China-born Master student of transdisciplinary and global society, politics & culture at the University of Groningen with a special interest for new media in China. She has a BA in International Relations from Beijing Foreign Language University, and is specialized in China's cultural memory.

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China and Covid19

These Are China’s Ten Brand-New Stadiums That Will NOT Be Used for the 2023 Asia Cup

Billions were spent on the venues to host the Asia Cup, what will happen to them now that China will no longer be the host country?

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China’s withdrawal as the 2023 Asia Cup host leaves netizens wondering: “Will these newly built stadiums become Covid quarantine centers instead?” These are the ten stadiums that will not be used for next year’s Asia Cup.

News that China will no longer host the 2023 Asia Cup due to the Covid situation has left Chinese netizens wondering what will happen to the mega venues constructed especially for the event.

On Saturday, May 14, the Asian Football Confederation (AFC) released a statement saying that, following extensive discussions with the Chinese Football Association (CFA), they were informed by the CFA that it would not be able to host the 2023 AFC Asian Cup due to circumstances caused by the Covid-19 pandemic.

The event was planned to take place from June 16 to July 16, 2023, across ten Chinese cities: Beijing, Tianjin, Shanghai, Chongqing, Chengdu, Xi’an, Dalian, Qingdao, Xiamen, and Suzhou.

On Weibo, one popular post listed ten stadiums that were renovated or newly built to host the 2023 Asia Cup, adding the alleged (staggering) construction/renovation costs.

1. Xiamen Bailu Stadium: costs 3.5 billion [$515.5 million].
2. Qingdao Youth Football Stadium: costs 3.2 billion [$470 million].
3. Chongqing Longxing Stadium: costs 2.7 billion [$397.7 million].
4. Xi’an International Football Center: costs 2.395 billion [$352.7 million].
5. Dalian Suoyuwan Football Stadium: costs 1.88 billion [$277 million].
6. Chengdu Phoenix Hill Stadium: costs 1.865 billion [$274.7 million].
7. SAIC Motor Pudong Arena: costs 1.807 billion [$266 million].
8. Suzhou Kunshan Football Stadium: costs 1.6 billion [$235.6 million].
9. Tianjin Binhai Football Stadium: the renovation cost 320 million [$47 million].
10. New Beijing Gongti Stadium: renovation cost 280 million [$41.2 million].

All of these stadiums were built or renovated for the Asia Cup on a tight schedule, as there was just a three-year timeframe from design to construction completion. In the summer of 2019, it was confirmed that China would host the Asia Cup.

Now that these venues will not be used for the Asia Cup, many netizens are wondering what will happen to them.

One of the most popular answers to that question was: “Perhaps they should be turned into makeshift hospitals [fangcang].”

Fangcang, China’s ‘square cabin’ makeshift Covid hospitals, are seen as a key solution in China’s fight against the virus. Together with mass testing and local lockdowns, the Fangcang have become an important phenomenon in China’s dynamic zero-Covid policy.

Since every city needs quarantine locations to be prepared for a potential local outbreak, many people half-jokingly say the venues would be more useful as Covid isolation points if they are not used for the Asia Cup anyway.

“So many great stadiums, what a waste,” some commenters write, with others suggesting the stadiums should be opened up for the people to use and enjoy.

In response to China’s withdrawal as the 2023 Asia Cup host, another popular comment said: “China has taken the lead in achieving Zero at the level of major sports events,” jokingly referring to the country’s Zero-Covid policy that currently impacts all aspects of society.

For others, the announcement that China would not host the Asia Cup came as a shock. Not necessarily because of the cancelation of the event itself, but because it made them realize that China’s stringent measures and Zero-Covid policy can be expected to continue well into 2023: “How did it get this far? I thought the country would open up after the general meeting,” one person wrote, referring to the Communist Party National Congress that is set for autumn 2022.

Another Weibo user wrote: “They finally said it. The Asia Cup will be hosted by another country because our Strong Country will continue to stay sealed, the money spent on building all these venues is going to go to waste.”

“The point that many people missed is that the Asian Cup is no longer being held in China because China refuses to hold the event in ‘full open mode’ as requested by foreign countries,” another commenter wrote. Some people praised the decision, calling it “courageous” for China to persist in handling the pandemic in its own way.

Others are hopeful that all of the money spent on the venues won’t be in vain, and that China can use these venues to still host the World Cup in the future.

Below is the list of the ten brand-new venues where the Asia Cup is not going to take place.

 

1. The Xiamen Bailu Stadium (厦门白鹭体育场)

The Bailu Stadium in Xiamen is an impressive construction with a steel structure similar to that of Beijing Bird’s Nest, and, like most of the stadiums in this list, it was designed especially for the 2023 Asia Cup.

Expected to be finished by late 2022, the building does not just offer a beautiful sea view, it is also fully multifunctional and has a floor area of 180,600 square meters and a capacity of 60,000 seats. It is the first professional soccer stadium in China that can switch from a soccer field to an athletic field. The inner and outer circles of the seating area can be moved to transform the stadium.

 

2. Qingdao Youth Football Stadium (青岛青春足球场)

The Qingdao Youth Football Stadium, a high-standard soccer stadium with a capacity of 50,000 people, is the first major professional soccer stadium in Shandong Province.

The stadium, located in the city’s Chengyang District, started its construction in 2020 and the entire stadium with a floor area of 163,395 square meters, is expected to be finalized by late 2022.

 

3. Chongqing Longxing Stadium (重庆龙兴体育场)

Like most of the other stadiums on this list, the Chongqing Longxing Stadium started to be constructed in 2020 and the 60,000-capacity football stadium is expected to be finished in December 2022.

The design of the stadium is based on a twirling flame, meant to convey the hot image of Chongqing (the city of hotpot) and the burning Asian Cup football passion. Aerial photos published by state media in March of 2022 show that the construction of the roof and decorations has come to the final stage.

 

4. Xi’an International Football Center (西安国际足球中心)

The Xi’an International Football Center is a Zaha Hadid project, which is the same architects office to design prestigious buildings in China such as the Beijing Daxing International Airport or the Galaxy SOHO.

On their site, they write that the Footbal Centre, which started construction in 2020, is a 60,000-seat stadium in Xi’ans Fengdong New District. Besides the arena, the stadium will also provide recreational spaces for the city.

 

5. Dalian Suoyuwan Football Stadium (大连梭鱼湾足球场)

Located on the Dalian Bay, this is a spectacular new 63,000-capacity stadium that was, obviously, also meant to host the AFC Asian Cup in 2023 and to provide a home for the Dalian Professional Football Club.

An animation of the design for the Dalian Football Stadium can be viewed here.

 

6. Chengdu Phoenix Hill Stadium (成都凤凰山体育场)

The Chengdu Phoenix Hill Stadium consists of a a 60,000-seat stadium and an 18,000-seat standard arena. The large open-cable dome structure is reportedly the first of its kind in China.

Besides football, the venue will also be able to host other major tournaments, including ice hockey, badminton, table tennis, handball, and gymnastics.

 

7. SAIC Motor Pudong Arena (上汽浦东足球场)

The Shanghai Pudong Football Stadium, currently named SAIC Motor Pudong Arena, was supposed to be one of the stadiums used for the AFC Asian Cup, but it was not necessarily built for that purpose.

The 33,765-seat stadium, which is supposed to remind you of a Chinese porcelain bowl, is home to the football association Shanghai Port FC and was the first football-specific stadium designated for a club in China. Its construction, which started in 2018, was finished by late 2020.

 

8. Suzhou Kunshan Football Stadium (苏州昆山足球场)

The Suzhou Kunshan Football Stadium is the first professional soccer stadium in Jiangsu. With a total construction area of ​​135,000 square meters, the stadium can accommodate about 45,000 spectators.

The design of the building is inspired by the Chinese traditional “folding fan.” More pictures of the venue can be seen here.

 

9. Tianjin Binhai Football Stadium (天津滨海足球场)

The TEDA football stadium in Tianjin has been fully renovated and upgraded to host the 2023 Asia Cup. The stadium, build in 2004, originally could hold 37,450 people. The renovations of the original stadium started this year and the construction work was expected to take about six months.

 

10 . New Beijing Gongti Stadium (新北京工体)

Beijing’s old Workers’ Stadium or Gongti was closed in 2020 to be renovated and reopened bt December 2022, in time for the 2023 AFC Asian Cup. The Beijinger reported on the venue’s renovating process, with the stadium’s capacity increasing to 68,000, with the venue getting an all-new roof structure.

For more articles on the Covid-19 topics on Chinese social media, check here.

For more articles on hot topics related to architecture in China, check here.

By Manya Koetse

Get the story behind the hashtag. Subscribe to What’s on Weibo here to receive our weekly newsletter and get access to our latest articles:

Spotted a mistake or want to add something? Please let us know in comments below or email us. First-time commenters, please be patient – we will have to manually approve your comment before it appears.

©2022 Whatsonweibo. All rights reserved. Do not reproduce our content without permission – you can contact us at info@whatsonweibo.com.

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China Food & Drinks

Would You Like Coffee with Your Sneakers? Chinese Sports Brand Li-Ning Registers Its ‘Ning Coffee’ Brand

Li-Ning enters the coffee market: “Will they sell sneaker-flavored coffee?”

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An unexpected competitor is joining China’s coffee market. With over 7000 stores in the country, Li-Ning has the potential to become the biggest athletic coffee chain yet.

Another player is joining mainland China’s growing coffee market. It’s not an American coffee giant, nor a coffee house chain from Hong Kong – it is China’s leading sportswear brand Li-Ning Sports (李宁体育).

Li-Ning registered its coffee brand under the ‘NING COFFEE’ trademark. As reported in an article written by ‘Investment Group’ (@投资界) and published by Toutiao News (@头条新闻), Li-Ning has confirmed on May 6 that it will provide in-store coffee services to enhance customers’ shopping experiences in the near future.

The move means that Li-Ning could potentially become a big player in China’s coffee market, competing with major brands such as Starbucks, Luckin Coffee, Costa and Pacific. If the in-store coffee cafes would roll out in most of its shops, there could be over 7000 Ning Coffee cafes in China in the future. By the end of 2021, Li-Ning Sports had a total of 7,137 stores in China.

Starbucks has 5,400 stores in China. Leading domestic coffee chain Luckin Coffee expanded to over 6000 stores last year. Costa Coffee, although closing some of its China stores in 2021, announced that it aims to have a total of 1,200 stores open in China later this year. Looking at Li-Ning’s presence across China, its in-store coffee cafes could be serious competition for the leading coffee chains in the country.

Over the past few years, various Chinese sportswear brands, including Anta Sports and Erke, have seen a rise in popularity, but Li-Ning is still China’s most famous brand name for athletic apparel and shoes. The company was founded in the early 1990s by Chinese Olympic gymnast and business entrepreneur Li Ning (1963) and was generally seen as a Nike copycat – the original logo was even similar to the Nike swoosh. Although Li-Ning looked like Nike, the brand is more appealing to many Chinese consumers due to the fact that it is cheaper and made in China.

Li-Ning markets itself as being “deeply and uniquely Chinese” (Li Ning official website 2022), which has made it more popular in an era of “proudly made in China” (read more about that here). Moreover, it also promises to offer high-quality sportwear at a price that is cheaper than the American Nike or German Adidas.

Li-Ning’s success is also owed to its marketing strategies. Besides being the official marketing partner of many major sports events, including the NBA in China, the brand has also contracted with many household athletes and famous global ambassadors.

Over a decade ago, marketing observers already noted that despite the remarkable success of Li-Ning in China, the brand still had a long way to go in order to strengthen its image as a long-term brand, recommending Li-Ning to “create excitement around the brand” by building more associations related to lifestyle and coolness to better resonate with younger Chinese customers (Bell 2008, 81; Roll 2006, 170).

With its latest move into the coffee market, it is clear that Li-Ning is moving its brand positioning more toward the direction of lifestyle, trendiness, and luxury. Although purchasing a coffee at Starbucks or Luckin is part of the everyday routine for many urban millennials, coffee is still viewed as a trendy luxury product for many, relating to both cultural factors as well as economic reasons. As noted by Cat Hanson in 2015, the price of a single cup of coffee was equal to a month’s worth of home broadband internet (read more).

Previously, other fashion brands have also opened up coffee stores in China. As reported by Jing Daily, international luxury brands Prada, Louis Vuitton, and FENDI also opened up coffee cafes in mainland China.

Another unexpected coffee cafe is that of China Post, which opened its first in-store ‘Post Coffee’ in Xiamen earlier this year. On social media, many netizens commented that the brand image of the national post service clashed with that of a fairly expensive coffee house (coffee prices starting at 22 yuan / $3,3).

“The postal services are located in cities and in the countryside and are often used by migrant workers, and generally this demographic isn’t buying coffee,” one person commented, with another netizen writing: “This does not suit the taste of ordinary people, it would’ve been better if they sold milk tea.”

Post Coffee, via Jiemian Official.

On Weibo, Li-Ning’s journey into the competitive coffee market was discussed using the hashtags “Li-Ning Enters the Coffee Race” (#李宁入局咖啡赛道#) and “Li-Ning Starts Selling Coffee” (##李宁开始卖咖啡##).

Like with China Post, many commenters say the combination of sportswear and coffee is not something they immediately find logical. “Will they also sell sneaker-flavored coffee?” one person wondered, with others thinking selling coffee – seen as a product from western countries – does not exactly match with Li-Ning as a ‘proudly made-in-China’ brand.

“How would you feel about trying on some clothes at Li-Ning while sipping on Li-Ning coffee? I understand Li-Ning is jumping on what’s popular, and this time it’s coffee,” one Weibo user writes, with others also writing: “I think it has potential.”

“I’m willing to try it out,” various commenters write. For others, they want to see the menu first: “It all depends on the price.”

For more about the coffee and tea market in China, check our other articles here.

By Manya Koetse

Get the story behind the hashtag. Subscribe to What’s on Weibo here to receive our weekly newsletter and get access to our latest articles:

References

Bell, Sandra. 2008. International Brand Management of Chinese Companies. Heidelberg: Physia-Verlag.

Roll, Martin. 2006. Asian Brand Strategy: How Asia Builds Strong Brands. New York: Palgrave Macmillan.

Spotted a mistake or want to add something? Please let us know in comments below or email us. First-time commenters, please be patient – we will have to manually approve your comment before it appears.

©2022 Whatsonweibo. All rights reserved. Do not reproduce our content without permission – you can contact us at info@whatsonweibo.com.

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