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Ai Fukuhara’s Rumored Divorce: Weibo Users Show Support to ‘China’s Most Favorite Japanese Girl’

Weibo’s love for Ai Fukuhara is strong. “How could anyone make Little Ai sad?”

Wendy Huang

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When the Japanese table tennis star Ai Fukuhara (福原爱) was tying the knot back in 2016, all of Weibo wanted to know how the marriage to Taiwanese table tennis player Chiang Hung-Chieh (江宏傑), a fellow Olympian, would work out. Now that rumors of Fukuhara getting divorced have begun to appear on Chinese social media, the popular Japanese athlete is once again the topic of the day.

The rumor of Fukuhara’s divorce went trending on Weibo after two reports about her were published on the same day. On March 3, Japanese site News Post Seven reported that Ai Fukuhara and an unnamed man stayed overnight in a hotel in Japan’s Yokohama City, hinting that she was having an affair.

Some of the photos posted by https://www.news-postseven.com/.

Following this report, Shukan Bunshun, another Japanese media site, published a report with sources saying that Ai Fukuhara has made up her mind to get a divorce as she has allegedly is suffering from verbal abuse by her husband, Chiang Hung-Chieh.

Ai Fukuhara then responded to the report of News Post Seven, admitting that she had a ‘meeting’ with “one of her supportive friends”, but she emphasized that the two were staying overnight in different rooms. When asked if the separation from her husband is a result of verbal abuse, she did not respond to the question, but she did say that a potential divorce is a decision that needs to be taken as a couple.

Fukuhara and her husband in happier days.

After Shukan Bunshun’s article spread online, many Weibo users in China expressed their sympathy and support for Fukuhara, whom they had seen growing up since she was a young girl. Fukuhara began playing table tennis at the age of 3, and started her professional career at the age of 10.

One of the reasons why the Japanese Ai Fukuhara is so popular in China is her fluent Chinese. She was trained in the north-eastern part of China since she was a teenager and acquired the local accent. Fukuhara is often called ‘Ai Jiang’ by Chinese fans, which equals the Japanese endearing ‘Ai Chan’ (“Little Ai”). Fukuhara is also active on Weibo (@福原愛AiFukuhara), where she has over 5,1 million fans.

 

“Ai Fukuhara is always right no matter what she has done”

 

On Weibo, the hashtag “[People on] My Timeline Have All Agreed on One Thing” (#首页都在一件事上达成了一致#) went to the top search lists after a user published a post saying:

People I follow have been fighting against each other on various topics every day, but today, whether it is a woman or a man, a sweet Douhua supporter or a salty Douhua supporter, a left-winger or a right-winger, a liberal, a conservative or a centrist, all have reached an agreement on one thing – that Ai Fukuhara is always right no matter what she has done.”

In the comment area of this post, a comment that received the most likes also expressed full support for her: “Even if Ai Jiang (爱酱) is having an affair, it must be because her husband has done something bad to her.”

More support for Fukuhara was flooding in under a hashtag “How Could Anyone Make Ai Jiang Sad”(#怎么会有人舍得让爱酱难过#). Weibo users shared various videos of Ai Fukuhara, including documentary videos about her life-long table tennis career and her interviews on variety shows in China and Japan.

While praising her for her cuteness and hard work, Weibo users also expressed their dissatisfaction with her husband because of Shukan Bunshun’s report. The hashtag has received more than 220 million views so far.

Late on March 4, Ai Fukuhara issued a hand-written statement to address the ongoing rumors about her alleged affair. In the letter, Fukuhara apologizes for “the concerns and troubles brought about” by her own “reckless behavior.”

A handwritten statement by Fukuhara (in Japanese).

Fukuhara also clarified her overnight stay with a male friend, saying it was a respected friend who helped her in starting a company. The two had indeed taken a break from work to relax, Fukuhara emphasized that they did not share a room. She further added that together with her husband, they will deal with their problems together and come up with the best solution for their child. Fukuhara and Chiang Hung-chieh have one daughter, who is now three years old.

At time of writing, the hashtag “Ai Fukuhara’s Apology Statement” (#福原爱道歉声明#) has reached over 570 million views on Weibo.

 

By Wendy Huang

Spotted a mistake or want to add something? Please let us know in comments below or email us. Please note that your comment below will need to be manually approved if you’re a first-time poster here.

©2021 Whatsonweibo. All rights reserved. Do not reproduce our content without permission – you can contact us at info@whatsonweibo.com

Wendy Huang is a China-based Beijing Language and Culture University graduate who currently works for a Public Relations & Media software company. She believes that, despite the many obstacles, Chinese social media sites such as Weibo can help Chinese internet users to become more informed and open-minded regarding various social issues in present-day China.

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2 Comments

2 Comments

  1. Oliver

    March 9, 2021 at 6:33 pm

    I always think that Sora Aoi is the favourite Japanese.

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China Arts & Entertainment

Controversial Wanghong Livestreamers Are Becoming a Weibo Staple in China

‘Wanghong’ was a mark of online fame; now, it’s increasingly tied to controversy and scandal.

Wendy Huang

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As livestreaming continues to gain popularity in China, so do the controversies surrounding the industry. Negative headlines involving high-profile livestreamers, as well as aspiring influencers hoping to make it big, frequently dominate Weibo’s trending topics.

These headlines usually revolve around China’s so-called wǎnghóng (网红) influencers. Wanghong is a shortened form of the phrase “internet celebrity” (wǎngluò hóngrén 网络红人). The term doesn’t just refer to internet personalities but also captures the viral nature of their influence—describing content or trends that gain rapid online attention and spread widely across social media.

Recently, an incident sparked debate over China’s wanghong livestreamers, focusing on Xiaohuxing (@小虎行), a streamer with around 60,000 followers on Douyin, who primarily posts evaluations of civil aviation services in China.

Xiaohuxing (@小虎行)

On October 15, 2024, at Shenzhen Bao’an International Airport, Xiaohuxing confronted a volunteer at the automated check-in counter, insisting she remove her mask while livestreaming the entire encounter. He was heard demanding, “What gives you the right to wear a mask? What gives you the right not to take it off?” and even attempted to forcibly remove her mask, challenging her to call the police.

During the livestream, the livestreamer confronted the woman on the right for wearing a facemask.

He also argued with a male traveler who tried to intervene. In the end, the airport’s security officers detained him. Shortly after the incident, a video of the livestream went viral on Weibo under various hashtags (e.g. #网红小虎行机场强迫志愿者摘口罩#) and attracted millions of views. The following day, Xiaohuxing’s Douyin account was banned, and all his videos were removed. The Shenzhen Public Security Bureau later announced that the account’s owner, identified as Wang, had been placed in administrative detention.

On October 13, just days before, another livestreaming controversy erupted at Guangzhou Baiyun International Airport. Malatang (@麻辣烫), a popular Douyin streamer with over a million followers, secretly filmed a young couple kissing and mocked them, continuing to film while passing through security—an area where filming is prohibited.

Her livestream quickly went viral, sparking discussions about unauthorized filming and misconduct among Chinese wanghong. In response, Malatang’s agent posted an apology video. However, the affected couple hired a lawyer and reported the incident to the police (#被百万粉丝网红偷拍当事人发声#). On October 17, Malatang’s Douyin account was banned, and her videos were removed.

Livestreamer Malatang making fun of the couple in the back at the airport.

In both cases, netizens uncovered additional examples of inappropriate behavior by Xiaohuxing and Malatang in past broadcasts. For example, Xiaohuxing was reportedly aggressive towards a flight attendant, demanding she kneel to serve him, while Malatang was criticized for scolding a delivery person who declined to interact with her on camera.

Comments on Weibo included, “They’ll do anything for traffic. Wanghong are getting a bad reputation because of people like this.” Another added, “It seems as if ‘wanghong’ has become a negative term now.”

 
Rising Scrutiny in China’s Wanghong Economy
 

Xiaohuxing and Malatang are far from isolated cases. Recently, many other wanghong livestreamers have also been caught up in negative news.

One such figure is Dong Yuhui (董宇辉), a former English teacher at New Oriental (新东方) who transitioned to livestreaming for East Buy (东方甄选), where he mixed education with e-commerce (read here). Dong gained significant popularity and boosted East Buy’s brand before leaving to start his own company. Recently, however, Dong faced backlash for inaccurate statements about Marie Curie during an October 9 livestream. He incorrectly claimed that Curie discovered uranium, invented the X-ray machine, and won the Nobel Prize in Literature, among other things.

Considering his public image as a knowledgeable “teacher” livestreamer, this incident sparked skepticism among viewers about his actual expertise. A related hashtag (#董宇辉称居里夫人获得诺贝尔文学奖#) garnered over 81 million views on Weibo. In addition to this criticism, Dong is also being questioned about potential false advertising, which is a major challenge for all livestreamers selling products during their streams.

Dong Yuhui (董宇辉) during one of his livestreams.

Another popular livestreamer, Dongbei Yujie (@东北雨姐), is currently also facing criticism over product quality and false advertising claims. Originally from Northeast China, Dongbei Yujie shares content focused on rural life in the region. Recently, her Douyin account, which boasts an impressive 22 million followers, was muted due to concerns over the quality of products she promoted, such as sweet potato noodles (which reportedly contained no sweet potato). Despite issuing public apologies—which have garnered over 160 million views under the hashtag “Dongbei Yujie Apologizes” (#东北雨姐道歉#)—the controversy has impacted her account and led to a penalty of 1.65 million yuan (approximately 231,900 USD).

From Dongbei Yujie’s apology video

Former top Douyin livestreamer Fengkuang Xiaoyangge (@疯狂小杨哥) is also facing a career downturn. Leading up to the 2024 Mid-Autumn Festival, he promoted Hong Kong Meicheng mooncakes in his livestreams, branding them as a high-end Hong Kong product. However, it was soon revealed that these mooncakes had no retail presence in Hong Kong and were primarily produced in Guangzhou and Foshan, sparking accusations of deceptive marketing. Due to this incident and previous cases of misleading advertising, his company came under investigation and was penalized. In just a few weeks, Fengkuang Xiaoyangge lost over 8.5 million followers (#小杨哥掉粉超850万#).

Fengkuang Xiaoyangge (@疯狂小杨哥) and the mooncake controversy.

It’s not only ecommerce livestreamers who are getting caught up in scandal. Recently, the influencer “Xiaoxiao Nuli Shenghuo” (@小小努力生活) and her mother were arrested for fabricating a tragic story – including abandonment, adoption, and hardships – to gain sympathy from over one million followers and earn money through donations and sales. They, and two others who helped them manage their account, were sentenced to ten days in prison for ‘false advertising.’

 
Wanghong Fame: Opportunity and Risk
 

China’s so-called ‘wanghong economy’ has surged in recent years, with countless content creators emerging across platforms like Douyin, Kuaishou, and Taobao Live. These platforms have transformed interactions between content creators and viewers and changed how products are marketed and sold.

For many aspiring influencers, becoming a livestreamer is the first step to building a presence in the streaming world. It serves as a gateway to attracting traffic and potentially monetizing their online influence.

However, before achieving widespread fame, some livestreamers resort to using outrageous or even offensive content to capture attention, even if it leads to criticism. For example, before his account was banned, Xiaohuxing set his comment section to allow only followers to comment, gaining 3,000 new followers after his controversial livestream at Shenzhen Airport went viral. Many speculated that some followers joined just to leave critical comments, but it nonetheless grew his following.

As livestreamers gain significant fame, they must exercise greater caution, as they often hold substantial influence over their audiences, making accuracy essential. Mistakes, whether intentional or not, can quickly erode trust, as seen in the example of the super popular Dong Yuhui, who faced backlash after his inaccurate comment about Marie Curie sparked public criticism.

China’s top makeup livestreamer, Li Jiaqi (李佳琦), experienced a similar reputational crisis in September last year. Responding dismissively to a viewer who commented on the high price of an eyebrow pencil, Li replied, “Have you received a raise after all these years? Have you worked hard enough?” Commentators pointed out that the pencil’s cost per gram was double that of gold at the time. Accused of “forgetting his roots” as a former humble salesman, Li lost one million Weibo followers in a day (read more here).

This meme shows that many viewers did not feel moved by Li’s apologetic tears after the eyepencil incident.

Despite the challenges and risks, becoming a wanghong remains an attractive career path for many. A mid-2023 Weibo survey on “Contemporary Employment Trends” showed that 61.6% of nearly 10,000 recent graduates were open to emerging professions like livestreaming, while 38.4% preferred more traditional career paths.

 
Taming the Wanghong Economy
 

In response to the increasing number of controversies and scandals brought by some wanghong livestreamers, Chinese authorities are implementing stricter regulations to monitor the livestreaming industry.

In 2021, China’s Propaganda Department and other authorities began emphasizing the societal influence of online influencers as role models. That year, the China Association of Performing Arts introduced the “Management Measures for the Warning and Return of Online Hosts” (网络主播警示与复出管理办法), which makes it challenging, if not impossible, for “canceled” celebrities to stage a comeback as livestreamers (read more).

The Regulation on the Implementation of the Law of the People’s Republic of China on the Protection of Consumer Rights and Interests (中华人民共和国消费者权益保护法实施条例), effective July 1, 2024, imposes stricter rules on livestream sales. It requires livestreams to disclose both the promoter and the product owner and mandates platforms to protect consumer rights. In cases of illegal activity, the platform, livestreaming room, and host are all held accountable. Violations may result in warnings, confiscation of illegal earnings, fines, business suspensions, or even the revocation of business licenses.

These regulations have created a more controlled “wanghong” economy, a marked shift from the earlier, more unregulated era of livestreaming. While some view these measures as restrictive, many commenters support the tighter oversight.

A well-known Kuaishou influencer, who collaborates with a person with dwarfism, recently faced backlash for sharing “vulgar content,” including videos where he kicks his collaborator (see video) or stages sensational scenes just for attention.

Most commenters welcome the recent wave of criticism and actions taken against such influencers, including Xiaohuxing and Dongbei Yujie, for their behavior. “It’s easy to become famous and make money like this,” commenters noted, adding, “It’s good to see the industry getting cleaned up.”

State media outlet People’s Daily echoed this sentiment in an October 21 commentary, stating, “No matter how many fans you have or how high your traffic is, legal lines must not be crossed. Those who cross the red line will ultimately pay the price.”

This article and recent incidents have sparked more online discussions about the kind of influencers needed in the livestreaming era. Many suggest that, beyond adhering to legal boundaries, celebrity livestreamers should demonstrate a higher moral standard and responsibility within this digital landscape. “We need positive energy, we need people who are authentic,” one Weibo user wrote.

Others, however, believe misbehaving “wanghong” livestreamers naturally face consequences: “They rise fast, but their popularity fades just as quickly.”

When asked, “What kind of influencers do we need?” one commenter responded, “We don’t need influencers at all.”

By Wendy Huang

Edited for clarity by Manya Koetse

Spotted a mistake or want to add something? Please let us know in comments below or email us. Please note that your comment below will need to be manually approved if you’re a first-time poster here.

©2024 Whatsonweibo. All rights reserved. Do not reproduce our content without permission – you can contact us at info@whatsonweibo.com

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China Arts & Entertainment

The Rising Influence of Fandom Culture in Chinese Table Tennis

The match between Sun Yingsha and Chen Meng in Paris highlighted how the fan culture surrounding Chinese table tennis can clash with the Olympic spirit.

Ruixin Zhang

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During the Paris Olympics, not a day went by without table tennis making its way onto Weibo’s trending lists. The Chinese table tennis team achieved great success, winning five gold medals and one silver.

However, the women’s singles final on August 3rd, between Chinese champions Chen Meng (陈梦) and Sun Yingsha (孙颖莎), took viewers by surprise due to the unsettling atmosphere. The crowd overwhelmingly supported Sun Yingsha, with little applause for Chen Meng, and some hurled insults at her. Even the coaching staff had stern expressions after Chen’s win.

This bizarre scene sparked heated discussions on Chinese social media, exposing the broader audience to the chaotic and sometimes absurd dynamics within China’s table tennis fandom.

 

“I welcome fans but reject fandom culture.”

 

When Sun Yingsha and Chen Meng faced off in the women’s singles final, the medal was destined for ‘Team China’ regardless of the outcome; the match should have been a celebration of Chinese table tennis.

However, the match held significant importance for both Sun and Chen individually. Chen Meng, the defending champion from the previous Olympics, was on the verge of making history by retaining her title. Meanwhile, Sun Yingsha, an emerging star who had already claimed singles titles at the World Cup and World Championships, was aiming to complete a career Grand Slam (World Championships, World Cup, and Olympics).

[center] Announcement of the Chen (L) vs Sun (R) match by People’s Daily on social media.[/center]

Sun Yingsha has clearly become a public favorite. On Weibo, the table tennis star ranked among the most beloved athletes in popularity lists.

This favoritism among Chinese table tennis fans was evident at the venue. According to reports from a Chinese audience member, anyone shouting “Go Chen Meng!” (“陈梦加油”) was quickly silenced or booed, while even cheering “Come on China!” (“中国队加油”) was met with ridicule. After Chen Meng’s 4-2 victory, many in the audience expressed their frustration and chanted “refund” during the award ceremony. Meanwhile, social media was flooded with hateful posts cursing Chen for winning the match.

For many who were unfamiliar with the off-court drama, the influence of fandom culture on the Olympics was shocking. However, in the world of Chinese table tennis, such extreme fan behavior has been brewing for some time. Even during the eras of Ma Long (马龙) and Zhang Jike (张继科), there were already fans who would turn against each other and others.

This year’s men’s singles champion, Fan Zhendong (樊振东), had long noticed the growing influence of fandom culture. In recent years, he has repeatedly voiced his discomfort with fan activities like “airport send-offs” and “fan meet-and-greets.” Earlier this year, he took to social media to reveal that he and his loved ones were being harassed by both overzealous fans and haters, and that he was considering legal action. He made it clear: “I welcome fans but reject fandom culture.” His consistent stance against fandom has helped cultivate a relatively rational fan base.

 

“What has happened to Chinese table tennis fans over the years?”

 

On Weibo, a blogger (@3号厅检票员工) posed a question that struck a chord with many, garnering over 30,000 likes: “What has happened to Chinese table tennis fans over the years?”

In the comments, many blamed Liu Guoliang (刘国梁) for fueling the fan culture around table tennis. Liu, the first Chinese male player to achieve the Grand Slam, retired in 2002 and then became a coach for the Chinese table tennis team. His coaching career has been highly successful, leading players like Ma Long and Xu Xin (许昕) to numerous championships.

Beyond coaching, Liu has been dedicated to commercializing table tennis. Compared to international tournaments in sports like tennis or golf, the prize money for Chinese table tennis players is only about one-tenth of those sports. Fan Zhendong has publicly stated on Weibo that the prize money for their competitions is too low compared to badminton. Liu believes table tennis has significant untapped commercial potential that has yet to be fully realized.

Under Liu’s leadership, the commercialization of the Chinese table tennis team began after the Rio Olympics, where China won all four gold medals. Viral internet memes like “Zhang Jike, wake up!” (继科你醒醒啊) and “The chubby guy who doesn’t understand the game” (不懂球的胖子) made both the sport and its athletes wildly popular in China.

Seeing the opportunity, Liu quickly increased the team’s exposure, encouraging players to create Weibo accounts, do live streams, star in films, and participate in variety shows. This approach rapidly turned the Chinese table tennis team into a “super influencer” in the Chinese sports world.

While this move has certainly increased the athletes’ visibility, it has also drawn criticism: is this kind of commercialization and celebrity status the right path for China’s table tennis? Successful commercialization requires a mature system for talent selection, team building, and athlete management. However, the selection process in Chinese table tennis remains opaque, the current team-building system shows little promise, and young athletes struggle to break through.

Additionally, athlete management appears amateurish. After watching an interview with Chinese tennis player Zheng Qinwen (郑钦文), a Douban netizen commented that Liu Guoliang’s plan for commercializing athletes is highly unprofessional—relying mainly on their personal charisma to attract attention. The most common criticism is that Liu and the Table Tennis Association should let professionals handle the professional work. Without a solid foundation for commercialization, the current focus on hype and marketing in Chinese table tennis may temporarily boost ticket sales but could ultimately backfire.

 

“Didn’t you say you want to crack down on fan culture?”

 

In response to the controversy surrounding the Chen vs. Sun match, the Beijing Daily published an article titled “How Can We Allow Fandom Violence to Disturb the World of Table Tennis?” The article addressed the growing problem of “fandom culture” infiltrating table tennis, a trend that originated in the entertainment world. It highlighted how extreme fan behavior, including online abuse and disruptive actions during matches, harms both the sport and the mental well-being of athletes. While fan enthusiasm is important, the article stressed that it must remain within rational limits.

This article foreshadowed actions taken shortly after. On August 7th, China’s Ministry of Public Security announced an online crackdown on chaotic sports-related fan circles. Social media platforms responded swiftly: Weibo deleted over 12,000 posts and banned more than 300 accounts, while Xiaohongshu, Bilibili, and Migu Video removed over 840,000 posts and banned or muted more than 5,300 accounts.

The campaign against fan culture sparked online debate. Some netizens criticized the official stance on “fandom” as overly simplistic. The Chinese term for “fandom,” 饭圈 (fànquān), contains a homophone for “fan,” referring to enthusiastic supporters of celebrities. In contemporary Chinese discourse, the term is often linked to the idol industry and carries negative, gender-biased connotations, particularly towards “irrational female fans chasing male idols.”

One Weibo post argued that commercialized sports, like football, are inherently tied to fan loyalty, belonging, and exclusivity. Disruptions among fans are not solely due to “fandom” but are often influenced by larger forces, such as capital or authorities. In the table tennis final, even the coaching team’s dissatisfaction with Chen Meng’s victory points to underlying problems beyond fan behavior.

While public backlash against “fandom” in sports often stems from concerns over its toxicity and violence, as blogger Yuyu noted, internal conflicts and power struggles have always existed in competitive sports. Framing these issues solely as “fandom problems” risks oversimplifying the situation and overlooks challenges such as commercialization failures, poor youth development, and internal factionalism within sports teams. The simplistic blame on “fandom culture” is seen by some as a distraction from these real issues, further fueling public frustration.

This public frustration is evident in a 2019 Weibo post and hashtag from People’s Daily. The five-year-old post personified China as a young male idol, promoting patriotism through fandom culture with the slogan “We all have an idol named ‘A Zhong’ (#我们都有一个爱豆名字叫阿中#)” [‘A Zhong’ was used as a nickname to refer to a personified China]. This promotion of ‘China’ as an idol with a 1.4 billion ‘fandom’ resurfaced during the Hong Kong protests.

Hashtag: “We all have an idol named Azhong” [nickname for China]

Now, after state media harshly criticized fandom culture, netizens have revisited the post, bringing it back into the spotlight. Recent comments on the post are filled with sarcasm, highlighting how fandom is apparently embraced when convenient and scapegoated when problems arise.

Post by People’s Daily promoting China as an “idol.”

“Didn’t you say you wanted to crack down on fan culture?” one commenter wondered.

Chen Meng, the Olympic table tennis champion, has also addressed the fan culture surrounding the 2024 Paris matches. She expressed her hope that, in the future, fans will focus more on the athletes’ “fighting spirit” on the field. True sports fans, she suggested, should be able to celebrate when their favorite athlete wins and accept it when they lose. “Because that’s precisely what competitive sports are all about,” she said.

By Ruixin Zhang

edited for clarity by Manya Koetse

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