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China’s Second Generation Rich- Living the Highlife or Living Alone?

This week Weibo asks itself whether being part of the fuerdai (富二代), China’s China’s second generation rich, is all that it’s cracked up to be.

Manya Koetse

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This week Weibo asks itself whether being part of the fuerdai (富二代), China’s young nouveau riche, is all that it’s cracked up to be.

China’s fuerdai, or second generation rich, are the children of the generation who made their fortune when China began liberalizing its market in 1978. This group of “princelings”, as Chinese media has dubbed them, have been slammed by networks and webizens as being arrogant, irresponsible and unaccountable.

Perhaps the most noteworthy case which has shaped attitudes to these affluent youngsters is that of the haughty son of deputy director Li Gang. In 2010, the 22-year-old Li Qimin was driving his luxury car while drunk. He drove into a college girl, killing her on the spot. Outrage at the incident was sparked when instead of showing remorse, the young Li shouted “My father is Li Gang!” – an attempt to use his father’s name to get him off the hook. The phrase quickly went viral in China.

Recently the affluent fuerdai was in the spotlight again as an article from the Guangzhou Daily asked: “Does being the heir to a multi-billion yuan fortune bring happiness?” The article stated that China’s fuerdai are actually living a lonely life. It highlighted the fact that being rich often has negative repercussions, causing jealousy in others and isolation from normal society. This can lead to anxiety, depression and stunted emotional development. The article became trending on Sina Weibo.

rdn_4fd5263d85a35China’s young nouveau riche have a bad reputation for being arrogang and flaunting their wealth. Pictures such as these, of young women burning money or throwing it around, have caused online outrage.

Weibo netizens’ opinions on the topic are mixed with some having little sympathy for these ultra-rich youngsters. As one Weibo user put it: “Come on! We have poor people who have no money and are lonely too!”

Others take a more scientific stance: “Studies show that the more money a household has, the worse the child’s mental ability is to withstand setbacks.”

No matter whether the overriding public sentiment is sympathetic or condemning to this rich section of Chinese society, the level of engagement to this topic has showed that China’s fuerdai still hold the power to fascinate Chinese webizens.

 

– by Nicholas MacKenzie 

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Manya Koetse is the founder and editor-in-chief of whatsonweibo.com. She is a writer, public speaker, and researcher (Sinologist, MPhil) on social trends, digital developments, and new media in an ever-changing China, with a focus on Chinese society, pop culture, and gender issues. She shares her love for hotpot on hotpotambassador.com. Contact at manya@whatsonweibo.com, or follow on Twitter.

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China Insight

Why Russia Is Nicknamed the “Weak Goose” on Chinese Social Media

Multiple Chinese (military) bloggers started using ‘weak goose’ (菜鹅) term in light of Russia’s fading victory.

Manya Koetse

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While the latest developments in the Russia-Ukraine war are closely watched by millions of Chinese social media users, the ‘Weak Goose’ meme is becoming more popular among military bloggers and Weibo users, signaling a shift in online sentiments regarding Russia’s position and its military competence.

Since the beginning of the Russian invasion of Ukraine, the latest developments regarding the war in Ukraine are a big topic on Chinese social media, where military bloggers, academics, political commentators, and ordinary netizens have been sharing their views on the conflict over the past seven months.

Back in February of 2022, many Weibo commenters expressed anti-war sentiments and worries about the situation of the Ukrainian people and Ukraine-based Chinese compatriots.

At the same time, there was also a growing group of Chinese netizens who said they supported Russia. One top commenter at the time wrote: “I resolutely support the Russian military action! This is the evil result of Ukraine following the Yankees (美国佬). We should seize the opportunity to liberate Taiwan and to recover the Diaoyu Islands.”

Those speaking out in favor of Putin and the Russian military mainly focused on anti-Western sentiments, and this online discourse was only strengthened by media narratives that also framed the Russia-Ukraine war – commonly referred to as Russia’s “special military operation” – within a Chinese context that stressed the humiliation and injustice suffered by China at the hands of the very same Western powers that were now condemning Russia and were trying to get China on their side (read more in this article).

Others also saw the Russian military invasion of Ukraine as a warning to Taiwan, semi-jokingly writing that Chinese troops could arrive in the morning, that unification would be completed by noon, and that they would all be raising the flag and singing the national anthem together the next day.

But now, seven months and nine days later, it is clear that Russia’s “special military operation” in Ukraine is anything but a quick ‘victory.’

 
“We’re Witnessing History”
 

This week, after Russia proclaimed the annexation of four territories in Ukraine, the Russia-Ukraine war has reached a pivotal phase and this is receiving a lot of attention on Chinese social media.

After a series of so-called “referendums” which supposedly showed it was the “will of the millions of people,” Putin claimed that Luhansk, areas of Donetsk, Kherson, and Zaporizhzhia were now part of the Russian Federation. Using increasingly threatening rhetoric, Putin said in his September 30 speech that Russia would defend these areas with “all the means at our disposal.” On Weibo, the topic received over 220 million views (#普京签署顿涅茨克等四地入俄条约#).

That very same day, Ukraine applied for fast-track NATO accession, and Ukrainian President Zelensky said that they are ready for peace talks with Russia, but only with a different Russian president. The topic of Ukraine’s application to join NATO became a trending topic on Weibo, receiving over 190 million views on Saturday (#泽连斯基签署乌克兰加入北约申请#).

When Jake Sullivan, the U.S. President’s National Security Advisor, stated that it was “not the right time” for Ukraine’s admission to the alliance, China Daily initiated the hashtag “Ukraine’s Application to Join NATO Is Met with a Cold Shoulder by the U.S.” (#乌克兰申请加入北约遭美国冷遇#).

On Sunday, news of President Zelensky declaring the key eastern Ukrainian town of Lyman “fully cleared of Russian forces” also became trending. A Weibo hashtag dedicated to the topic of Russian forces retreating from Lyman (#俄军从红利曼撤退#) received over 150 million views.

“We’re witnessing history,” some Chinese netizens commented, with others replying: “We’ve been witnessing history for the past two years already.”

 
Shifting Online Sentiments
 

But the online sentiments regarding the war in Ukraine have shifted over the past months, and there is now more emphasis on the weakness of the Russian military strategy. There are also more voices criticizing those who cheer for Putin.

Qu Weiguo (@曲卫国), a professor at Shanghai’s Fudan College of Foreign Languages and Literatures, denounced fellow Chinese who seemed “happy and excited” about Putin signing the decree annexing four regions of eastern Ukraine and who called it a “checkmate move” that put the West in a difficult position.

According to Qu Weiguo, these “patriotic” fellow Chinese – “I am not sure whether they actually love China or Russia,” he wrote – were overseeing the fact that it is not just the West that is being affected by the annexation, of which the legality is more than questionable. Qu mentioned the 2013 PRC-Ukraine Treaty of Friendship & Cooperation, which conveys Chinese support for Ukraine’s “sovereignty, security, and territorial integrity.” Qu suggests that in this context, China could not possibly recognize the four annexed territories as being part of Russia; and Beijng would also be obliged to support Ukraine in case it would be attacked by Russian nuclear weapons.

Author Du Zijian (@杜子建) also spoke out on Weibo, saying the referendum regarding the four regions claimed by Russia cannot be recognized: “It’s Ukrainian territory, it can’t be stolen by anyone.”

Image posted by Littlepigpig

Military blogger ‘Littlepigpig’ (@用户littlepigpig1), who focuses on the war in Ukraine, provided another perspective on the recent developments, suggesting that Putin’s nuclear rhetoric is just bluff and likely stems from despair over Russia’s inability to defeat Ukraine: “What would be the point of sending hundreds of thousands of Russians to Ukraine to be brutally slaughtered before launching a nuclear strike!?”

 
The ‘Weak Goose’ Meme
 

There are more people who now express that they see little chance of Russia winning this war. One regular Weibo user wrote: “The soldiers have no morale, the country has no money, and their equipment technology lags behind NATO.” “They’re so disappointing,” others wrote.

One term that recurringly comes up in these discussions, from Weibo to Zhihu, is that of ‘Weak Goose’ (菜鹅 cài’é).

The term, that has been surfacing for a few months, is a wordplay on 菜俄 (also cài’é), which means ‘Weak Russia’ and is short for “the weak Russian army” (“俄军很菜”).

Although ‘菜’ (cài) actually means ‘vegetable,’ it is also slang for ‘poor’ or ‘weak’ when used as an adjective (see this video for explanation.)

This image is another word play on ‘weak goose’, turning it into a ‘vegetable swan’ instead.

According to Jikipedia, ‘Weak Goose’ started to be used by Chinese political and military bloggers after they found that the Russian army advanced much slower than they had expected. They came up with the word to make fun of Russia struggling with basic military mistakes and low military capabilities.

Recently, instead of ‘weak goose,’ the term ‘weak Russia’ has also been used more often (so 菜俄 rather than 菜鹅; just for clarity, we’ll translate them both as ‘Weak Goose’ here). Russia is usually also nicknamed ‘big goose’ in China (大鹅) since the words for ‘goose’ and ‘Russia’ sound the same.

The past week, multiple Chinese (military) bloggers have started using this term again in light of Putin’s fading victory and the retreat from Lyman. Reports about Russian recruits allegedly being instructed to use tampons and pads on war wounds in light of a shortage of military supplies further strengthen the Weak Goose meme: “Who thought the ‘Weak Goose’ was so weak?”

Those using the ‘Weak Goose’ term are definitely not necessarily anti-Russian and also not pro-Ukrainian – they are just using the word as a joke and comic relief in a military conflict that has been dragging on for much longer than Chinese netizens had anticipated.

 
“The Russia-Ukraine conflict is not entertainment”
 

But not everyone on Weibo appreciates these kinds of jokes. “The Russia-Ukraine conflict is not some entertainment variety show,” one blogger (@Aglaia柒y) with over 220,000 fans wrote, criticizing those who are using the war as a source of drama and entertainment with Putin starring as the main “idol.”

Others also reminded people that the ‘Weak Goose’ is actually very resilient. Well-known finance blogger Liu Zhongling (刘忠岭), known under the alias of @笑看红绿, noted that there were many Chinese people cheering for the latest victory of the Ukrainian army recently. But according to Liu, it is not necessarily something to cheer about: “All the progress that the Ukrainian army is making now, comes at the cost of many injuries and military casualties. Considering that this war is going to take a long time, soldiers are far more important than weaponry.”

He added: “The ‘weak goose’ army is getting worn out (..) but by pulling back they are also preserving strength and that is not a bad choice. People who know their history already anticipated the Russians would get pulled down, but they also know the ‘Weak Goose’ is actually tough.”

Although the ‘Weak Goose’ meme is one that is just alive within particular online circles, it is telling of a shift in sentiments on Chinese social media regarding a conflict in which many initially believed Russia was like a strong brown bear fiercely attacking Ukraine, rather than a worn out goose nibbling on its neighboring country (reference post).

Chinese well-known political commentator Hu Xijin stirred away from any jokes. In his recent post on Weibo, he warned that “the world must be prepared for a further escalation of the war in Ukraine, even beyond Ukraine.”

By Manya Koetse 

With contributions by Miranda Barnes.

 

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China Brands & Marketing

About Lipstick King’s Comeback and His ‘Mysterious’ Disappearance

After Li Jiaqi’s return to livestreaming, the ‘tank cake incident’ has become the elephant in the room on social media.

Manya Koetse

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Earlier this week, the return of China’s famous livestreamer Li Jiaqi, also known as the ‘Lipstick King’, became a hot topic on Chinese social media where his three-month ‘disappearance’ from the social commerce scene triggered online discussions.

He is known as Austin Li, Lipstick King, or Lipstick Brother, but most of all he is known as one of China’s most successful e-commerce livestreaming hosts.

After being offline for over 100 days, Li Jiaqi (李佳琦) finally came back and did a livestreaming session on September 20th, attracting over 60 million viewers and selling over $17 million in products.

The 30-year-old beauty influencer, a former L’Oreal beauty consultant, rose to fame in 2017 after he became a successful livestreamer focusing on lipstick and other beauty products.

Li broke several records during his live streaming career. In 2018, he broke the Guinness World Record for “the most lipstick applications in 30 seconds.” He once sold 15000 lipsticks in 5 minutes, and also managed to apply 380 different lipsticks in another seven-hour live stream session. Li made international headlines in 2021 when he sold $1.9 billion in goods during a 12-hour-long promotion livestream for Alibaba’s shopping festival.

But during a Taobao livestream on June 3rd of this year, something peculiar happened. After Li Jiaqi and his co-host introduced an interestingly shaped chocolate cake – which seemed to resemble a tank, – a male assistant in the back mentioned something about the sound of shooting coming from a tank (“坦克突突”).

Although Li Jiaqi and the others laughed about the comment, Li also seemed a bit unsure and the woman next to him then said: “Stay tuned for 23:00 to see if Li Jiaqi and I will still be in this position.”

The session then suddenly stopped, and at 23:38 that night Li wrote on Weibo that the channel was experiencing some “technical problems.”

But those “technical problems” lasted, and Li did not come back. His June 3rd post about the technical problems would be the last one on his Weibo account for the months to come.

The ‘cake tank incident’ (坦克蛋糕事件) occurred on the night before June 4, the 33rd anniversary of the violent crackdown of the Tiananmen student demonstrations. The iconic image of the so-called ‘tank man‘ blocking the tanks at Tiananmen has become world famous and is censored on China’s internet. The control of information flows is especially strict before and on June 4, making Li’s ‘tank cake incident’ all the more controversial.

But no official media nor the official Li Jiaqi accounts acknowledged the tank cake incident, and his absence remained unexplained. Meanwhile, there was a silent acknowledgment among netizens that the reason Li was not coming online anymore was related to the ‘tank cake incident.’

During Li’s long hiatus, fans flocked to his Weibo page where they left thousands of messages.

“I’m afraid people have been plotting against you,” many commenters wrote, suggesting that the cake was deliberately introduced by someone else during the livestream as a way to commemorate June 4.

Many fans also expressed their appreciation of Li, saying how watching his streams helped them cope with depression or cheered them up during hard times. “What would we do without you?” some wrote. Even after 80 days without Li Jiaqi’s livestreams, people still commented: “I am waiting for you every day.”

On September 21st, Li Jiaqi finally – and somewhat quietly – returned and some people said they were moved to see their lipstick hero return to the livestream scene.

Although many were overjoyed with Li’s return, it also triggered more conversations on why he had disappeared and what happened to him during the 3+ months of absence. “He talked about a sensitive topic,” one commenter said when a Weibo user asked about Li’s disappearance.

One self-media accountpublished a video titled “Li Jiaqi has returned.” The voiceover repeatedly asks why Li would have disappeared and even speculates about what might have caused it, without once mentioning the tank cake.

“This cracks me up,” one commenter wrote: “On the outside we all know what’s going on, on the inside there’s no information whatsoever.”

“It’s tacit mutual understanding,” some wrote. “It’s the elephant in the room,” others said.

Some people, however, did not care about discussing Li’s disappearance at all anymore and just expressed joy about seeing him again: “It’s like seeing a good friend after being apart for a long time.”

By Manya Koetse 

Elements in the featured image by @karishea and @kaffeebart.

 

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