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China Brands, Marketing & Consumers

Chinese iPhone Users Flooded with Spam through iMessage

Since Apple handed over their iCould operations in China to the Chinese Guizhou-Cloud Big Data company, iPhone users are bombarded with trash ads in iMessage.

Ryan Gandolfo

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Intrusive advertisements, ranging from gambling promotions to non-solicited pornography, are flooding Chinese iPhones. Many users have had enough of them, and are looking for solutions.

The problem of spam ads is a universal one, but for iPhone users in China, they are especially bombarded with spam through iMessage.

Recently, several Chinese media outlets, including CCTV, have published articles and videos about Apple’s iMessage ‘trash’ messages flooding into Chinese iPhone users’ inbox. These messages…

Ryan Gandolfo is an Economics graduate from Miami who has worked and lived in Shanghai, Baoding, and Guangzhou. He is interested in China's growing role in the global economy and closely follows the development of major Chinese technology firms. 

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China Brands, Marketing & Consumers

Starbucks Goes Xinjiang & The Kardashians in China

Starbucks rebrands as “Star-Bazaar” in Urumqi—what does it say about shifting perceptions of Western brands in China? Also: a cheating sports influencer and the souvenirs that became most hated.

Manya Koetse

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Originally published in the Eye on Digital China newsletter on Sunday, October 4, 2026.

Welcome back to China Trend Watch (Week 40 | 2026), my regular tour through the latest trends, memes, and debates driving conversation across Chinese social media. I’m Manya Koetse, a sinologist specializing in Chinese digital culture. Want to receive the next edition in your inbox? Become a paid subscriber here.

In this edition:

  • Quick scrolls: A Chinese athlete cheated her way to the Berlin Marathon’s finish
  • Zooming in: When Localization Gets Political: Starbucks Goes Xinjiang
  • On the Feed: The Kardashians in China
  • Phrase of the Week: The 3 souvenirs sold everywhere, but nobody wants them

 

🗞️ QUICK SCROLLS

 

🇯🇵 The National Day holiday has begun, but nobody’s going to Japan. Although Japan was the number one outbound destination for Chinese travelers during last year’s October holiday, it has now dropped out of the top ten destinations entirely. According to data from Chinese tour operator Tuniu (途牛), Indonesia, Turkey, and South Korea are among this year’s most-booked overseas destinations.

🚲 Chinese fitness influencer “Abeeeer” was caught cheating during the Berlin Marathon after she posted about running her “personal best.” The sport-blogger (530k+ followers on Xiaohongshu) was photographed riding on the back of a bicycle around the 38-kilometer mark. On Saturday, she publicly apologized and admitted that she had broken the rules and that she was “feeling unwell.”

The sports influencer was caught hitching a ride to the finish line.

🏳️‍🌈 Japanese volleyball player Rui Takahashi came out as gay on Tuesday, saying he wanted to help others struggling with their sexuality by coming out publicly. On Douyin, many Chinese fans and commenters praised Rui for his bravery.

🤖 Former Global Times editor-in-chief Hu Xijin (胡锡进) published a National Day essay praising the country’s achievements but forgot to delete the AI chatbot’s closing follow-up question (”Would you like me to read through the whole text again and check it for omissions?”). Hu quickly deleted the AI prompt, but “Hu Xijin’s National Day AI ghostwriting fail” had already gone trending.

⚽ Chinese football produced…

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China Brands, Marketing & Consumers

Quack Like a Goose: Why Beijing Street Vendor “Auntie Goose Legs” Sparked a Nationwide Debate

After the first complaints surfaced, Auntie Goose Legs admitted the truth about her business: she ha been selling duck legs all along.

Manya Koetse

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🔥 Originally published in Eye on Digital China.
My premium newsletter covering the stories, memes, debates, and viral moments shaping online conversations in China. Subscribe here to receive future editions.

If it walks like a duck and quacks like a duck, it might still be a goose – or the other way around. That, at least, is the takeaway from two stories that recently went viral on Chinese social media.

The woman at…

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