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Digital Diplomacy: These Foreign Embassies Are Most (Un)Popular on Weibo

‘Weiplomacy’ is here; Weibo and other social media platforms are a tool for government public diplomacy purposes. What’s on Weibo gives an overview of Weibo’s most (un)popular foreign embassies.

Manya Koetse

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As social media has become an increasingly common tool for government public diplomacy purposes, a large number of foreign embassies in China now has a presence on Sina Weibo to engage with local audiences. As Weibo diplomacy a.k.a. ‘Weiplomacy’ is becoming more important, What’s on Weibo gives an overview of Weibo’s most (un)popular foreign embassies.

Digital diplomacy is a hot topic. Embassies all over the world increasingly use social media as a low-cost and convenient tool to promote their countries, inform people about their latest activities and engage with their followers.

Many embassies can be found on Facebook, Twitter or Youtube, but also on China’s Sina Weibo or WeChat, changing the way foreign embassies engage with with local audiences in China.

E-Diplomacy: Up & Downsides

Foreign embassies on Weibo have recently been getting more scholarly attention. In “Social Media and E-Diplomacy: Scanning Embassies on Weibo” (2017), Ying Jiang writes that social media is an effective way for embassies to communicate to target groups, more so than conventional (offline) public diplomacy.

However, Jiang also points out that the presence of foreign embassies on Weibo has its downsides, as web users can vent their anger and post negative comments to embassy pages if they are against the policies of those countries.

This is especially apparent on embassy pages such as that of the Japanese embassy in China, where people often leave anti-Japanese comments and pictures related to the Sino-Japanese war.

Comments on the page of the Japanese embassy in China related to WWII.

Comments on the page of the Japanese embassy in China related to WWII.

But there are also countless negative comments on pages of other embassies. On the Weibo page of the German embassy in China, for example, Weibo users have posted many critiques on the country’s refugee policies after a post about new visa announcements. One netizen says: “If Germany doesn’t solve its refugee problem, the country has zero attractiveness anymore.”

On the USA embassy page, netizens leave comments such as: “The US truly is an evil country. You’re the world’s biggest terrorist organization.”

But visitors also often leave words of praise to embassy accounts. On the Danish embassy’s account, for example, some call Denmark “a magical place”, with the “land of fairytales” seemingly captivating the minds of many Chinese netizens.

When Thailand’s king passed away in October 2016, the Thai embassy page on Weibo was filled with condolences from Chinese expressing their grief and stressing the friendship between the Chinese and Thai.

Ying Jiang’s research calculated the number of reactions to every post on Weibo’s embassies with the most followers and found that even if an embassy had the most followers, it was not necessarily most influential based on their received comments and amount of post shares.

According to Ying Jiang’s data, which was collected in the first half of 2015, the Canadian embassy had the largest following on Sina Weibo, followed by the USA, Cuba, UK and South Korea, with the latter being most influential based on its interactions with its followers.

It seems that things have changed over the past two years, as the following list of foreign embassies collected and compiled by What’s on Weibo shows a different order of popularity.

Weibo’s Top 5 Embassies

Although the Canadian, Cuban, US and South Korean embassies are still popular in terms of followers on Weibo, the Brazilian, Japanese, and especially Israeli embassies now have the highest number of fans on Weibo.

The popularity of the Canadian embassy on Weibo can undoubtedly partly be attributed to the strong promotion of China-Canada friendship, the popularity of Canadian Prime Minister Justin Trudeau, and perhaps even the great popularity of the Canadian doctor Norman Bethune, who is honored in China for his role as a battleground surgeon during the Second Sino-Japanese War.

But most importantly, Canada’s success on Weibo is a result of its own endeavors on Chinese social media. In a DiploFoundation interview with Mark McDowell, Counsellor of the Canadian Embassy in Beijing, McDowell stresses the importance of the so-called ‘weiplomacy’ (微郊外 Weibo diplomacy) to the Canadian embassy, that has boosted its efforts in using social media as an efficient form of public diplomacy.

McDowell says the Canadian embassy in China posts about 20 to 30 Weibo messages per week, on topics varying from business news to visa issues, the ways Canada measures air pollution, or information about studying in Canada – all topics that interest their large group of followers on Weibo.*

But the current most popular embassy on Weibo is not Canada, nor Cuba or any of the biggest embassies mentioned in Ying Jiang’s 2015 research; it is the Embassy of Israel, that currently has over 1.9 million fans on its Weibo page, where it has posted a total of 3590 posts at the time of writing (in comparison: the Canadian embassy had posted 6979 posts at this time).

Top five according to What’s on Weibo, December 2016:

1. Israeli embassy (@以色列驻华使馆) – 1.913.384 followers
2. Canadian embassy (@加拿大大使馆官方微博)
– 1.131.700+ followers
3. US embassy (@美国驻华大使馆) – 1.035.300+ followers
4. Brazilian embassy (@巴西驻华大使馆) – 522.310+ followers
5. Japanese embassy (@日本国驻华大使馆) – 480.500+ followers

Why is Israel so popular on Weibo?

What makes the Embassy of Israel so popular on Weibo? Overall, Chinese netizens seem to have a positive attitude towards the country. It is, among others, shared memories of the history of WWII that have contributed to the present strong relations between China and Israel.

In 2015, the Consulate General of Israel in Shanghai published a video that featured hundreds of Israelis holding “Thank you” signs in Chinese as a sign of gratitude for Shanghai helping the Jews during WWII. It also included a message from Prime Minister Benjamin Netanyahu expressing thanks to the Chinese people.

Shimon Peres, former President of Israel.

Shimon Peres, former President of Israel.

In 2014, late Israeli president Shimon Peres became a trending topic on Weibo when he registered for an account and met with Chinese president Xi Jinping. The “handsome old president” was warmly welcomed by Weibo users. One netizen said: “Israel really has been very good to China. During World War II, China took in a lot of Jewish refugees helping them avoid the disaster of war, and now this ethnicity truly knows how to be thankful. This is the kind of country that China should foster good relations with, and whether it be Israel or Pakistan, these are the true brothers of China. Anyway, this president is truly so adorable, and I just love adorable uncles [older men]” (China Smack 2014).

In 2014, the Australian reported that Israeli president Shimon Peres was one of the few Western leaders maintaining a social media presence in China, and that he had over 450,000 followers. When Peres passed away in September 2016, many web users visited the Israeli embassy account to share their condolences, praising the former president as a friend of China.

Web users lighting digital candles for Peres and posting their condoleances on the Israeli Embassy Weibo site.

Web users lighting digital candles for Peres and posting their condoleances on the Israeli Embassy Weibo site.

According to Robert Lakin (@LakinTLV), founder of Analytika Research, Israel’s popularity on Weibo is a case of cause and effect.

“The Israel Foreign Ministry has really stepped up its game on social media,” Lakin tells What’s on Weibo: “The Israel Defense Force’s has also boosted its use of social media. As the country puts out more buzz-worthy content, the effect is a jump in social followers. This includes lots of peripheral, one-off activity, too.” Lakin also mentions the influence of the Times of Israel‘s Chinese language website, which might have contributed to the Israeli success on Weibo.

What About the ‘Unpopular’ Foreign Embassies?

With countries such as Israel and Canada having a relatively positive image among Chinese people – which also reflects in their popularity on social media – does this mean that the lowest-ranking foreign embassies on Weibo also are of those nations that have a less positive reputation in China?

Not necessarily so. According to What’s on Weibo, the embassies of Estonia, Monaco and Indonesia have the lowest number of followers on Weibo, but this also has to do with the low activity on the concerning accounts; Estonia last posted in 2012, Indonesia in 2014, whereas Monaco has just posted its 75 first posts on the social media platform.

List of Foreign Embassies on Weibo

This is the list of foreign embassies currently present on Sina Weibo, from most popular to less popular in terms of followers. The great majority of these accounts have all been verified by Sina Weibo as the official embassy of their country (‘V’ status); if not, it has been noted.

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1. Israeli embassy (@以色列驻华使馆) 1.913.384 followers

2. Canadian embassy (@加拿大大使馆官方微博) 1.131.700+ followers

3. US embassy (@美国驻华大使馆) 1.035.300+ followers

4. Brazilian embassy (@巴西驻华大使馆) 522.310+ followers

5. Japanese embassy (@日本国驻华大使馆) 480.500+ followers

6. South-Korean embassy (@韩国驻华大使馆) 396.960+ followers

7. Cuban embassy (@古巴驻华大使馆) 358.950+ followers

8. British embassy (@英国大使馆文化教育处) 289.280+ followers

9. French embassy (@法国驻华使馆) 255.240+ followers

10. Russian embassy (@俄罗斯驻华大使馆) 167.539+ followers

11. Australian embassy (@澳大利亚驻华使领馆) 165.240+ followers

12. German embassy (@德国驻华大使馆) 147.230+ followers

13. Embassy of Myanmar (@中缅胞波兄弟情) 146.000 followers

14. Danish embassy (@中缅胞波兄弟情) 丹麦驻华大使馆) 139.760+ followers

15. Thai embassy (@泰国驻华大使馆) 104.570+ followers

16. Swiss embassy (@瑞士驻华大使馆) 99.190+ followers

17. Swedish embassy (@瑞典驻华大使馆微博) 68.310+ followers

18. Dutch embassy (@荷兰驻华大使馆) 68.070+ followers

19. Mexican embassy (@墨西哥驻华大使馆) 50.160+ followers

20. Belgian embassy (@比利时驻华使馆) 49585+ followers

21. Italian embassy (@意大利驻华使馆) 46.330+ followers

22. Polish embassy (@波兰使馆文化处) 39185+ followers

23. Nepal embassy (@尼泊尔大使馆官方微博) 37.177+ followers

24. New Zealand embassy (@新西兰驻华大使馆) 37.140+ followers

25. Mauritanian embassy (@毛里塔尼亚驻华大使馆) 36.545+ followers

26. Zimbabwean embassy (@中国驻津巴布韦大使馆) 35.450+ followers

27. Costa Rican embassy (@哥斯达黎加驻华大使馆) 34.930+ followers

28. Peruvian Embassy (@秘鲁驻华使馆) 33.507 followers

29. Portugese embassy (@葡萄牙驻华大使馆) 28.380+ followers

30. Maldives embassy (@马尔代夫驻华大使馆) 22.460+ followers

31. Indian embassy (@印度使馆文化处) 22.225+ followers

32. Irish embassy (@爱尔兰驻华大使馆) 20.191+ followers

33. Spanish embassy (@西班牙驻华大使馆官方微博) 16.030+ followers

34. Austrian embassy (@奥地利驻华使馆) 15.960+ followers

35. Norwegian embassy (@挪威驻华大使馆) 11.800+ followers

36. Turkish embassy / official tourism board (@土耳其旅游局) 67.430+ followers

37. Kazakhstan embassy (@哈萨克斯坦驻华大使馆) 12.670+ followers

38. Ukranian embassy (@乌克兰信使) 9960+ followers

39. Iranian Embassy (@伊朗驻华大使馆) 6166 followers [not verified]

40. Rwandan embassy (@卢旺达驻华大使馆) 5480+ followers

41. Lithuanian embassy (@立陶宛驻华大使馆商务处) 3170+ followers

42. Chilean embassy (@智利驻中国大使馆) 2540+ followers

43. Sri Lankan embassy (@中国驻斯里兰卡大使馆) 2109 followers

44. Egyptian embassy (@埃及驻华大使馆) [account not verified] 910+ followers (Note: the account of the official Egypt tourism board on Weibo has 28392 followers).

45. Estonian Embassy (@爱沙尼亚驻华大使馆) [account not verified] 540+ followers

46. Embassy of Monaco (@摩纳哥公国大使馆) 450+ followers

47. Indonesian Embassy (@印度尼西亚驻华大使馆) [account not verified] 350+ followers

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With Sina Weibo currently seeing a revival and WeChat being China’s number one app, the use of these social media platforms in digital diplomacy is essential for foreign embassies wanting to engage with millions of Chinese – not just for the sake of providing information about traveling, arranging visas, or studying abroad, but also for the mere purpose of boosting their nation’s image in China.

With China’s online population growing as we write, and its social media features getting more versatile by the day, this might just be the beginning of China’s digital platforms being used as a diplomatic tool for foreign embassies.

Please follow us to stay up-to-date on more articles on this topic in the near future.

– By Manya Koetse
Follow on Twitter or Like on Facebook

*According to Globe and Mail, not all of the Canadian embassy’s followers are actually ‘real’; in a 2014 article, the website alleged that nearly 87% of the Canadian embassy account fans are ‘zombies’; fake accounts that do not represent actual persons. The Canadian government, however, stated it had never paid for the alleged fake followers and that it does not know where they come from. Note that for this article, we have not done any research into ‘fake followers’ and do not know if the top-ranking embassies have fake followers, and if so, how many there would be.

References

Bjola, Corneliu and Marcus Holmes (ed). 2015. Digital Diplomacy: Theory and Practice. Routledge: London and New York.

Cai, Peter. 2014. “How Israel is winning the social media war in China.” The Australian, September 2 http://www.theaustralian.com.au/business/business-spectator/how-israel-is-winning-the-social-media-war-in-china/news-story/08fb25d94b34b3036616c0334531ddc6 [20.12.16].

Jiang, Ying. 2017. “Social Media and E-Diplomacy: Scanning Embassies on Weibo.” In: Naren Chitty, Li Ji, Gary D. Rawnsley, Craig Hayden (ed), The Routledge Handbook of Soft Power. New york: Routledge: New York.

Rugh, William A. 2014. Front Line Public Diplomacy: How US Embassies Communicate with Foreign Publics. New York: Palgrave Macmillan.

What’s on Weibo is an independently run news blog. We accept donations to help us keep the site going. Donating is possible via www.paypal.me/whatsonweibo.

©2016 Whatsonweibo. All rights reserved. Do not reproduce our content without permission – you can contact us at info@whatsonweibo.com.

Manya Koetse is the editor-in-chief of www.whatsonweibo.com. She is a writer and consultant (Sinologist, MPhil) on social trends in China, with a focus on social media and digital developments, popular culture, and gender issues. Contact at manya@whatsonweibo.com, or follow on Twitter.

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    China Digital

    The Rise of Facial Recognition in China’s Real Estate Market

    Some homebuyers counter the rise of facial recognition technology in real estate offices by wearing helmets during their visit.

    Manya Koetse

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    The issue of Chinese real estate agents using facial recognition techniques to collect information about their clients has sparked privacy concerns among Chinese social media users.

     
    – By Manya Koetse, with contributions from Bobby Fung
     

    A recent news report by Southern Metropolis Daily exposes how more and more real estate offices in China are working with facial recognition technologies to collect personal information about their prospective clients.

    This is not the first time that the widespread use of facial-recognition techniques in the real estate industry receives attention in Chinese media. In 2019, some blogs already raised concerns over the use of such techniques and the negative impact it could have on homebuyers.

    But why would the real estate industry benefit from buying expensive face recognition systems?

    One reason is that these AI techniques could earn those within the industry a lot of money while reducing time-consuming conflicts over commission fees.

    Using facial recognition within the real estate industry solves existing problems regarding the practice of commissions and splits in compensation, as the techniques can register when, where, and how often a certain client visited, and through which channels the eventual property purchase was made.

    Besides the fact that the registration of biometric information violates the privacy of visitors, it could also mean they, as homebuyers, are losing out on big money. First-time visitors, not yet registered by the smart facial recognition cameras, can get much higher discounts.

    The report by Southern Metropolis Daily claims that homebuyers could end up paying up to 300,000 yuan ($45,560) more when buying property if their face was previously recorded.

    This is, among others, because agencies make a distinction between homebuyers who first come to view a property following a real estate agent’s own marketing campaign (a ‘natural visitor’ 自然到访客户) and those who have come through an intermediary (‘渠道客户’). In the latter case, the company also has to pay a commission fee to the intermediary.

    This system has led to some potential homebuyers wearing helmets when visiting a real estate agency. Images of a certain ‘Brother Helmet’ (头盔哥) viewing property previously attracted attention online.

    One of the companies that is mentioned by Southern Metropolis Daily as providing this kind of smart camera systems to companies is the Shenzhen-based Myunke (Mingyuan Yunke 明源云客), an internet company focusing on the “intelligent transformation and upgrading” of real estate marketing.

    On Weibo, dozens of commenters suggest that the use of these techniques in China’s real estate industry is already widespread, with some sharing their own experiences as homebuyers and others saying: “I work in this industry, and it’s true.”

    “Where’s our privacy?! This is too scary!”, others write, with some saying that the root of the problem lies in China’s “overly lax privacy protection.”

    The ubiquity of commercial use of facial recognition has been attracting more attention recently amid rising privacy concerns.

    One example is the use of built-in smart cameras by digital advertisement billboards, which measure customers’ reactions to advertisements. These digital billboard record, for example, if people look at the advertisement, how long they stay interested, and if they are male or female.

    Earlier this week, a court in Hangzhou ordered a local wildlife park to delete the facial recognition data of one of its patrons, saying it was “unnecessary” and “lacked legitimacy.” An associate law professor at Zhejiang Sci-tech University named Guo Bing sued the safari park in 2019 for using mandatory facial recognition systems to register him and his wife as park visitors.

    As reported by Sixth Tone, Guo decided to file this lawsuit on the grounds that the park had violated China’s consumer rights protection law by collecting sensitive personal information without the permission of its patrons.

    In light of the heightened concerns around privacy and commercial use of facial recognition, a draft law to ban facial recognition systems in residential communities was recently submitted to the local legislation department in Hangzhou. This move may signal a stricter overview or even ban of mandatory collection of facial scans in residential areas.

    Whether or not the use of facial recognition systems in real estate sales will be curbed any time soon is unclear. Some experts have pointed out, however, that the necessity and legitimacy of employing such techniques – which only protect the interests of the company and not the interest nor rights of the clients – is highly questionable.

    Spotted a mistake or want to add something? Please let us know in comments below or email us. First-time commenters, please be patient – we will have to manually approve your comment before it appears.

    ©2020 Whatsonweibo. All rights reserved. Do not reproduce our content without permission – you can contact us at info@whatsonweibo.com.

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    China Digital

    Top 10 Most Popular Smartphones in China (Fall/Winter 2020)

    From OPPO to iPhone, these are the most popular smartphones in China at the moment.

    Manya Koetse

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    These are the most popular smartphone brands and devices in China right now. An overview by What’s on Weibo.

    It’s been a while since What’s on Weibo last did a top 10 of most popular / top-rated smartphones in China (link). Because the latest smartphone models have been attracting a lot of attention on Chinese social media recently, it is high time for another update.

    Apple’s iPhone 12 series, Huawei’s Mate 40, and Samsung’s Note 20 series are among the most discussed smartphones this season, but there are so many more devices gaining popularity over the past few weeks and months.

    In previous years, there was a strong focus on bezel-less screens, trendy designs, and selfie camera quality. Now, there’s a shifting focus on 5G, (8K) video and multiple cameras, fast charging technology, and overall fast performance. All models in this list are 5G ready.

    For this list, we loosely follow the popularity rankings of Zol, a leading IT portal website in China that compiles its lists based on the data provided by its own Internet Consumer Research Center (ZDC 互联网消费调研中心).

    Since its top ten rankings are changing every day, we also take into account how much views and clicks these latest models are receiving on social media site Weibo. If multiple models of the same series occur in different places in the official rankings, we’ve put them under one ranking together (e.g. the OPPO Reno 4 SE and the OPPO Reno 4 Pro, or the Huawei Nova 7 Pro and Huawei Mate 40).

    China’s most popular smartphone brands at this moment are OPPO, Vivo, Huawei, Apple, and Honor.

    When popular Weibo blogger Gǎojī Juéshì (@搞机爵士,2.1 million fans) recently asked his followers which flagship phone of the moment they would choose – Apple’s iPhone 12, Huawei’s Mate 40, or Samsung’s Note 20 – a majority of 49% of respondents voted for the Huawei brand. 43% voted Apple, and 8% voted Samsung.

    Although the number one of this list, the OPPO Reno4, has consistently been holding the number one spot in last week’s ranking, the other models are shifting places in the top rankings, so this is not an ‘official’ top ranking list, just one that is compiled by us following the latest trends.

     

    1. OPPO RENO4 SE & PRO (8GB/128GB/5G)

    OPPO is a Guangdong-based brand officially launched in 2004. It is mainly known for targeting China’s young consumers with trendy designs and smart marketing. Its product quality combined with successful online marketing has made the brand super popular throughout the years.

    For the Reno4, TF Boys member Wang Junkai (@王俊凯, aka Karry Wang) who has nearly 79 million fans on Weibo, is the OPPO brand ambassador promoting this model. One Weibo post by Wang promoting the Reno4 SE received over 735,000 comments and one million likes.

    The OPPO Reno4 SE was officially launched in China in late September of 2020 and is not yet available for the international market.

    The Reno4 SE has a 6.43-inch AMOLED display (1080 x 2400 pixels) and comes with a triple rear camera setup (48MP, 8MP, 2MP). Noteworthy is its 32MP (!) selfie camera.

    It comes with 8GB of RAM and 128GB storage (no expandable storage). Some of the Reno4 SE’s other highlights include the 65W fast charging and 5G connectivity support. The smartphone runs Android 10 OS, topped with OPPO’s own ColorOS 7.2.

    On Weibo, the OPPO Reno4 SE hashtag (#OPPO小光芒Reno4 SE#) has 710 million views at the time of writing.

    The Oppo Reno 4 Pro is also listed in Zol’s top ranking list, ranking 8 at the time of writing. This model is slightly bigger, with a Super AMOLED display and extra memory card slot. It also has NFC and a more high-end camera. It is priced around ¥3799 ($566).

    The OPPO Reno4 SE is priced at ¥2499 ($373) at JD.com and Tmall, and is one of the cheaper devices in this list – its price is nowhere near that of the Samsung Note 20 Ultra or the iPhone 12, making it much more affordable to many. The Reno4 SE smartphone comes in three color options: Super Flash Black, Super Flash Blue, and Super Flash White.

     

    2. VIVO X50 PRO (8GB/128GB/5G)

    At time of writing, not only does the Vivo x50 Pro hold the number two spot in the top popular smartphone rankings, but Vivo is also ranking as the second most popular smartphone brand in China at this moment (OPPO being number one).

    Like OPPO, Vivo is another Chinese domestic brand that has gained worldwide success, first entering the market in 2009. Its headquarters are based in Dongguan, Guangdong.

    When it comes to marketing its smartphones, Vivo has really focused on camera quality over the past years. Its earlier Vivo x27 device was launched as a “night photo wonder tool,” and for the Vivo x50 Pro, there is again this focus on “redefined photography,” camera light sensitivity and stabilization.

    The main camera is a 48MP “Gimbal” main camera, accompanied by a 13MP, 50 mm prime portrait camera, a wide-angle lens, and 60 x optical zoom camera.

    Collaborating with state media outlet CCTV, there recently was a Golden Week social media promotion of the device showing beautiful night photos from the Summer Palace.

    The Vivo x50 Pro was launched in June of 2020. The slim device has a 6.56 inch AMOLED display, 1080 x 2376 pixels. Due to its powerful processor, 90 Hz high refresh & 180 Hz touch sampling rate, and gaming-centric features, the Vivo x50 Pro will also be appreciated by gamers.

    By now, the Weibo hashtag associated with the Vivo x50 series (#vivo X50系列 超感光微云台#) has gained over 1.7 billion views.

    Many people on social media also share their own photos shot with their Vivo x50 Pro.

    The Vivo x50 Pro 5G is priced at ¥3998 ($596) at e-commerce sites such as JD.com. It comes in Dark Blue and Light Blue colors.

     

    3. Huawei Nova 7 Pro (8GB/128GB/5G) and Huawei Mate 40 (8B/128GB/5G)

    Both the Huawei Nova 7 Pro and Huawei Mate 40 are in the top ranking lists of this moment. Huawei also ranks number three in official top-ranking smartphone brand lists of this moment, coming in before Apple in popularity.

    The Huawei Nova 7 was released in April of 2020, and the Huawei Mate 40 series was released in China on October 30 with the Mate 40, Mate 40 Pro, and Mate 40 Pro+ (we’ll update this when more news comes out). The Mate 40 and Mate 40 Pro were previously on pre-order sale, and reportedly sold out within 30 seconds. The Mate 40, which ranks highest in popularity at this time, is an ‘entry-level’ device within the Mate 40 series.

    The Huawei Mate 40 comes with a 6.76-inch Flex OLED display with a 2722 x 1344 pixels screen resolution, a 90Hz refresh rate, and a 240Hz touch sampling rate. There’s been a lot of hype surrounding the Huawei Mate 40 since it was said it would come with “a feature” that was still to be disclosed – which turned out to be the digital yuan wallet feature.

    The older Huawei Nova7 Pro is a dual-sim device. It has a 6.57-inch display (1080 x 2340) and a 64MP + 8MP + 8MP + 2MP rear camera, the front camera being 32MP + 8MP.

    The Weibo hashtag for the Huawei Nova 7 series (#华为nova7#) has nearly 2 billion views on Weibo at time of writing, with the Huawei Mate 40 garnering 1.2 billion views on its hashtag page (#华为Mate40#).

    The Nova 7 pro is priced at ¥3699 ($550). The Nova 7 Pro was released in the colors Midnight Black, Silver, Forest Green, Midsummer Purple, and Honey Red. The Mate40 is ¥4999 ($745).

     

    4. Samsung Galaxy Note 20 Ultra (12GB/256GB/5G)

    Together with Apple, Samsung currently is among the most popular smartphone brands in the PRC that is not made-in-China. The brand seems to have been able to win back consumer’s trust after previous problems with overheating and exploding batteries.

    The Galaxy Note 20 and Note 20 Ultra were launched in summer 2020. Both are top-notch devices, with a Snapdragon 865 Plus processor and a 10-megapixel selfie camera, and of course, the Note’s landmark ‘S Pen’ including new gestures.

    What makes the ‘Ultra’ device different from the Galaxy Note 20 is its Gorilla Glass Victus back (which is more durable and has better drop resistance), its AMOLED screen, 108-megapixel camera, and its microSD card slot – making it possible to expand the  256GB storage with a Micro-SD of up to 1TB. Despite the price difference, the aforementioned features make it understandable that the ‘Ultra’ is a more popular choice over the Samsung Note 20 device.

    The Galaxy Note 20 Ultra shoots 8K video, the highest-resolution video recording available. It is also the first Note with a 120 Hz refresh rate display. For reference:  a standard smartphone display usually refreshes at 60 times per second, or at 60 Hz. This high refresh rate means you get smoother animations and navigation. The device also has a 240Hz touch sampling rate (the frequency at which the display polls for touches on the display).

    With its 6.9 inch (1440 x 3088) display, the Note 20 Ultra is the biggest phone on this list. It weighs 208 grams.

    On Weibo, the hashtag “Samsung Note 20” (#三星note20#) has over 330 million views. The Samsung Note 5G Ultra is available in bronze, white, and black, and is available from ¥9199 ($1370), making it the most expensive phone on this list. Although many people on Weibo say they do like this phone, the high price is an obstacle, with some saying: “The price just kills me.”

     

    5. OnePlus 8Pro and 8T (8GB/128 GB/5G)

    “Never settle” is the slogan used by OnePlus, a Shenzhen-based Chinese smartphone manufacturer founded by Pete Lau and Carl Pei in December 2013.

    Both the OnePlus8Pro and the cheaper 8T models are ranking high in current top listings. The 8T was released in October of this year, while the Pro version came out earlier in April.

    Both phones come with Dual-SIM, AMOLED display (120 Hz refresh rate), Gorilla Glass 5 front and back, 4K video, stereo speakers, NFC, and 48MP main cameras.

    The Pro is the bigger phone – with its 6.79 inch screen and 199 grams, it comes quite close to the Samsung Note 20 Ultra. It also has a slightly more advanced quad camera.

    The OnePlus 8 series hashtag (#一加8#) currently has some 1,3 billion views on Weibo.

    The OnePlus 8 Pro received quite some attention on social media earlier this year, when it turned out that its ‘Photochrom’ color filter, using infrared sensors, could see through some materials, such as plastic.

    The OnePlus 8 Pro 5G is priced at ¥5399 ($805), the OnePlus 8T model is priced at ¥3399 ($507).

     

    6. iQOO 5 (12GB/128GB/5G)

    The iQOO is not well-known outside of China, but it is actually a sub-brand of Vivo. iQOO is owned by the BKK Group (步步高), which also owns OPPO, OnePlus, and RealMe.

    The iQOO 5 was released in August of this year. Its AMOLED display is about the same size as the OnePlus8T (6.56 inch), they both have 120Hz refresh rate screen, dual SIM, and the two phones actually seem to be competitors in multiple ways, although the iQOO is the pricier option.

    The iQOO has a 16-megapixel selfie camera, its rear camera is a 50MP, along with a 13MP ultra-wide angle and 13MP depth sensor. It has 8K video recording.

    On social media, the iQOO is mainly marketed as a ‘fast phone’ – and in doing so (#iQOO 5 超能竞速#) it has reached 370 million views on its hashtag page at time of writing.

    The iQOO 5 is priced at ¥4298 ($640) and comes in blue or grey.

     

    7. OPPO FIND X2 PRO (12GB/256GB/5G)

    The OPPO Find X2 Pro was already launched in March of 2020 and yet it still is one of the most popular phones of the moment in China – even though it is also one of the more expensive devices in this list.

    With its 6.7 inch display, it is just as big as the Apple iPhone 12 Pro Max, and in some ways it could be argued that it is a real competitor. With its 48 MP/13MP/48MP main camera and 32MP selfie camera, and, among others, stereo speakers and fast-charging features, it’s a fancy device.

    Some reviewers argue the design is better than the Apple iPhone Pro, and that its display is more impressive.

    The OPPO Find X2 series hashtag page (#OPPO Find X2#) has over 1.8 billion views on Weibo.

    Priced at ¥5999 ($895), the OPPO Find x2 Pro comes in Black, Orange, Light Grey, Green, Lamborghini Edition, with the orange/grey/green editions all made from (vegan) leather instead of glass or plastic.

     

    8. IPHONE 12 (4GB/128GB/5G) & IPHONE 12 PRO MAX (6GB/128GB/5G)

    Despite its relatively high price, the iPhone 12 is still very popular in China – but at time of writing, still lags behind a bit in the top-ranking lists, and does not come up in the top five lists (yet).

    The Apple iPhone 12 and the Pro Max were both announced on October 13, with the iPhone 12 launched later in October, along with the Apple iPhone 12 Pro. The Apple iPhone 12 Mini, like the Pro Max, is yet to be released.

    The iPhone 12 is the smallest and lightest model of the 12 / 12 Pro / 12 Pro Max trio. It has a 6.1 inch (1170 x 2532) Super Retina XDR display, which is also among the smaller device displays in this list. The phone is also marketed as “the world’s smallest, thinnest, lightest 5G phone” with the “best iPhone display ever.” It comes with a dual 12-megapixel camera on the rear and a 12-megapixel selfie camera on the front.

    It’s actually hard to track the views on the iPhone 12 series on Weibo since there are so many different hashtags relating to iPhone12 news – this in itself gives an idea of how popular this phone is. The most used “iPhone 12” hashtag (#iphone12#) has a staggering 9 billion views.

    The iPhone 12 comes in the Black, White, Red, Green, Blue colors, and is currently priced at ¥6299 ($940) in China. The 12 Pro Max, with a giant 6.7-inch display and fancier camera, is priced at ¥9299 ($1387) – making it the most expensive phone on this list.

     

    9. HONOR X10 & HONOR 30 (6GB/128GB/5G)

    Together with the super popular OPPO’s Reno 4 SE, the Honor X10 and Honor 30 are among the more affordable devices on this list, with the X10 being slightly more popular than the more expensive Honor 30.

    Honor is perhaps not as well-known outside of China as other Chinese smartphone brands are.  Honor (荣耀), established in 2013, is the budget-friendly sister of the Huawei brand. The company’s sub-brand has been doing very well over the past years. Honor focuses on great value for money, and in doing so, targets younger consumers, not just with its relatively low prices, but also with its trendy designs.

    The Honor X10 5G was released in May of this year, the Honor30 was released a month earlier. Size-wise, display-wise, price-wise, these Honor devices could compete with the newer OPPO Reno 4 device, with many of their specs being similar. Both devices support expandable memory.

    The Honor 30 is slightly better than the X10 when it comes to pixel density and CPU speed, but this model also has a better camera setup (40+8+8+2 MP versus 40+8+2 MP).

    The X10, however, has a stronger battery (4300mAh) and a bigger screen (6.63 inches).

    Honor30 hashtag (#荣耀30#) has garnered 3,5 billion views on Weibo thus far; the X10 is also popular on social media (#荣耀x10#) with 1,1 billion clicks.).

    The Honor X10 is priced at ¥2199 ($328). The Honor 30 is ¥2699 ($402).

     

    10. XIAOMI 10 (8GB/128GB)

    Since the launch of its first smartphone in 2011, Beijing-brand Xiaomi has become one of the world’s largest smartphone makers.

    The Xiaomi 10, released in May 2020, is a dual SIM device that comes with a 6.67-inch (2340 x 1080) AMOLED display with a 90 Hz refresh rate, a strong 4780 mAh battery, and 108+13+2+2 MP rear camera. It also supports 5G and has quick charging, so it’s a very 2020 device. According to Gadgets Now, the Xiaomi 10 “lives up to the hype.”

    With over 3,2 billion views on the Xiaomi 10 hashtag page on Weibo (#小米10#), the Xiaomi brand also succeeded to create an online hype earlier this year. Discussions were mostly focused on the model’s camera performance and its screen.

    The Xiaomi 10 is priced around ¥3499 ($521), with cheaper deals available. It comes in black, grey, green, and pink.
     

    For clarification, we’ll list the aforementioned devices again, based on pricing, with the most expensive devices coming first. Note that these are the approximate prices for the Chinese market, which might be (very) different outside of China:

    1. iPhone 12 Pro Max / ¥9299 ($1387)
    2. Samsung Note 20 5G Ultra / ¥9199 ($1370)
    3. iPhone 12 / ¥6299 ($940)
    4. OPPO Find x2 Pro / ¥5999 ($895)
    5. OnePlus 8 Pro 5G / ¥5399 ($805)
    6. iQOO 5 / ¥4298 ($640)
    7. Vivo x50 Pro 5G / ¥3998 ($596)
    8. OPPO Reno4 Pro / ¥3799 ($565)
    8. Huawei Nova 7 Pro 5G / ¥3699 ($550)
    9. Xiaomi 10 / ¥3499 ($521)
    10. OnePlus 8T / ¥3399 ($507)
    11. Honor30 / ¥2699 ($402)
    12. OPPO Reno4 SE / ¥2499 ($373)
    13. Honor x10 / ¥2199 ($328)

    By Manya Koetse

    NB: This post is not a sponsored post in any way. This article may, however, include affiliate links that at absolutely no additional cost whatsoever to you allows this site to receive a small percentage in case you purchase something after you click.

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