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“It’s All Staged!” Cosplayer Viral Story Turns Out To Be Marketing Stunt

The story of a dressed-up ‘cosplay’ girl being scolded by an elderly woman on the Beijing subway went viral over the past week. It now turns out the scene was staged for marketing purposes. It’s not the first time a viral video turns out to be a publicity stunt.

Manya Koetse

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The story of a dressed-up ‘cosplay’ girl being scolded by an elderly woman on the Beijing subway went viral on Chinese social media over the past week. It now turns out the scene was staged for marketing purposes. This is not the first time a viral video turns out to be a publicity stunt.

It is often photos and videos of everyday scenes on public transport or on the streets that go viral on Chinese media. A pregnant woman making a fuss in the subway, a loud fight between two girls, or two men riding bumper cars on a traffic lane.

This week, a video of a young woman being scolded on the Beijing subway for wearing a cosplay outfit went viral on Chinese social media.

The video, allegedly secretly filmed by a bystander, was shared by Tencent News and other Chinese media platforms. It shows an older woman on Beijing’s Line 10 telling the girl off, saying it is people like her who are a bad influence to her grandchildren, that she is neglecting her duties, and wearing clothes that are too revealing.

The story attracted much attention on social media, where many netizens sided with the young woman and praised her for responding coolly although the woman was attacking her.

Now, the story has taken a sharp turn as it turns out that the whole scene was staged with the purpose of generating more attention for the ad behind the older lady, several sources write.

The company promoted in the ad is Womai.com, a
healthy food shopping website in China that delivers to one’s door. In the ad, the website promotes its ‘coolness’; it says it is not just ‘cool’ (or ‘cold’) because it allows shoppers to stay inside with the air conditioning on, but also because it makes ‘cold jokes’ (冷笑话 corny jokes) on its ad posters.

This is not the first time a viral story turns out to be staged. In 2015, photos of a ‘romantic proposal’ made its rounds on social media when a young man asked his pregnant girlfriend to marry him using over 50 packs of diapers in the shape of a giant heart. One bag of diapers carried a diamond ring inside. It was later said the scene was sponsored by Libero Diapers.

In 2016, a video showing a woman making a scene in a hospital after having to pay nearly $700 to see a doctor also went viral on Weibo. It prompted outrage on Chinese social media about malpractices in Chinese hospitals, where patients often get scammed by hospital scalpers.

Later, netizens discussed how the video probably was a marketing stunt for Yihu365, an online platform that offers its services in making hospital appointments.

Viral marketing stunts also often occur outside of China. In a smart campaign, Range Rover parked one of its cars outside of Harrods in the UK in 2016, spray painted with the words “Cheater” and “Hope she was worth it.” As photos of the car were immediately shared by people walking by on social media, the story became bigger and bigger, with even BBC reporting about it.

With dozens of everyday scenes going viral on Chinese social media every day, ‘fake virals’ have become a business opportunity for advertising companies. But because of China’s critical social media users, fake virals hardly ever last long. But by the time it goes viral, its marketing purpose has already been fulfilled.

By Manya Koetse

Thanks to Miranda Zhou Barnes.

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©2017 Whatsonweibo. All rights reserved. Do not reproduce our content without permission – you can contact us at info@whatsonweibo.com.

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Manya Koetse is the editor-in-chief of www.whatsonweibo.com. She is a writer and consultant (Sinologist, MPhil) on social trends in China, with a focus on social media and digital developments, popular culture, and gender issues. Contact at manya@whatsonweibo.com, or follow on Twitter.

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China Digital

Didi Riders Can Now Have “Verified Party Members” Drive Them Around

Party-building 3.0? Didi has got it covered.

Manya Koetse

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This is Party building in the new era: Didi now allows users of its Premier Car Service to let a verified Party member drive them to their destination.

On September 20, as the People’s Republic of China is nearing its 70th-anniversary celebrations, the country’s most popular taxi-hailing app Didi published an article on Weibo and WeChat explaining its verified Party Member Driver Program.

Recently, riders in Beijing may have noticed something different at Didi’s Premier Car service, which is called “Licheng” 礼橙专车 since June of last year.

Some of Licheng’s drivers now have a red background to their profile photos accompanied by a Communist Party emblem. Upon clicking the profile of these drivers, customers will see that this driver is a Party Member Driver (“党员司机”) – meaning that the Didi driver’s status as a Party member has been verified through Didi’s “Red Flag Steering Wheel” program (红旗方向盘项目).

This car is driven by a Party member (image via Didi/Weibo).

Didi writes that these drivers can also be identified as Party members through the red sticker on the dashboard at the passenger side, which literally says “Party member driver.”

The article explains that the recent project is an effort to contribute to China’s Party-building in the digital era, and that Didi aims to establish a Party member community within its company.

The company is apparently planning to make this community a lively one, as it promises to provide online and offline activities that will help these drivers stay up to date with the latest developments within the Party, and that will increase their “Party awareness.”

China has more than 88 million Party members. Party membership does not come overnight; those who want to become a Communist Party member need to attend Party courses, pass written tests, be recommended by other members, and pass a screening (read more here).

As for now, riders cannot manually pick to have a Party member as their driver; a nearby driver will be automatically selected when they order a car – if it is a Party member, they will know straight away from the driver’s profile.

For now, Didi has set up “mobile Party branches” in Beijing, Shanghai, Shenzhen, and a number of other cities.

By Manya Koetse

Spotted a mistake or want to add something? Please let us know in comments below or email us.

©2019 Whatsonweibo. All rights reserved. Do not reproduce our content without permission – you can contact us at info@whatsonweibo.com

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China Digital

“Don’t Download This App!” – A Top 10 of Harmful Chinese Apps

This latest top 10 of harmful Chinese apps comes amid a heightened media focus on mobile users and cybersecurity in China.

Jialing Xie

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Thousands of apps are available to China’s mobile users, but not all of them are safe. These apps were marked as harmful by Chinese state media this week.

On September 17, Chinese state media outlet Xinhua News Agency issued a top 10 list of harmful mobile apps. The list, published via various social media outlets, raised discussions online about the security risks of seemingly innocent and fun apps.

The top 10 list comes during China’s 2019 “Clean the Web” (净网) campaign, an ongoing nationwide initiative organized by Chinese authorities to clean China’s digital environment by eradicating pornography and ‘illegal publications’ (扫黄打非).

As the People’s Republic of China will soon celebrate its 70th anniversary, the “Clean the Web 2019” campaign is now in full swing.

According to China’s National Computer Virus Emergency Response Center (NCVERC), the 10 listed ‘harmful apps’ posing hazards related to illegal gambling, stealing personal data, and having in-app downloads without users’ permission.

The full list of harmful mobile apps (and their bugged versions) is as follows.

 

The following first four apps are accused of personal data breaches:

 

1. ‘Happy Eliminating’《开心消消消》(Version 1.1)

The app on the left (开心消消消) is very similar to another popular gaming app called Happy Elements (开心消消乐).

This gaming app (image on the left), is highly similar to another popular gaming app known as Xiaoxiaole or Happy Elements (开心消消乐) (on the right).

 

2. ‘Digule’《嘀咕乐》(Version 1.0.1)

App screenshots from SnapPea.

This app promises to offer free comics and offline downloads. The app presents itself as being “non-ads interference” on the Android Market.

 

3. ‘Mifeng Yx’《蜜蜂优选》(Version 2.4.2)

This app helps users to get discount from popular online shopping sites such as Tmall and Taobao.

 

4. ‘Yangling Travel’《杨凌旅游》

This is a travel app that offers a wealth of information related to self-guided tours, travel tips, and hotel booking services.

 

The following apps have been labeled as ‘harmful’ for containing malware; their plug-ins and bundles drain users’ cellular data by downloading promotional ads and mobile apps in the background without permission:

 

5. ‘Zhijiao YXY’《职教云学院》(Version 1.0.2)

Zhijiao YXY is an online teaching platform for vocational education.

 

6. ‘Fashion Snap’《时尚快拍》(Version 3.6.72)

Fashion Snap is a beauty camera and photo editor tool.

 

7. ‘Watermark Images’《水印修图》(Version 4.0.91)

This is another photo editor tool featuring photo watermark add-ons.

 

These last three apps were linked with gambling activities by Chinese state media, or have security vulnerabilities making users susceptible to financial losses:

 

8. ‘Cute Puppy Go Home’《萌犬回家》(Version 2.0)

This is an app that matches pets with potential adopters.

 

9. Guess-emoji-challenge (Version 1.1)

As its name indicates, this is a mobile gaming app all about emoji guessing.

 

10. Warehouse Manager《仓库管家》(Version 1.0.1)

This is a warehouse management application.

(Note that we found two additional apps with the exact same name on AppAdvice, both are described as warehouse management applications – so for now, it is not clear which one of the three is the one referred to by Xinhua, and how it is associated with gambling.)

 

In addition to warning Chinese mobile users about the aforementioned versions of the 10 apps, Chinese media also spread the NCVERS’s advise in recommending netizens to use “real-time monitoring” anti-virus apps to help detect malware carried by illegal and harmful apps. 

In response to the report on the harmful apps, SinaTech News launched a poll on Weibo asking people what unwanted side functions mobile apps they dreaded the most.

At the time of writing, a majority (48.7%) of the 77,000 people participating in the poll indicated that “collecting user data without permission” is one of the things they loathe the most.

With China’s Cybersecurity Week kicking off earlier this month, there’s recently been an increased (social) media focus on cybersecurity in China.

This week, Chinese cybersecurity experts warned social media users not to post photos of themselves doing a V-sign gesture, since criminals could possibly abuse their fingerprint data.

The Chinese app Zao also sparked major privacy concerns in China earlier this month. The app, that was released on August 30, allows users to play with face-swapping and “deepfake” effects. There were soon concerns about the app’s questionable privacy policy, which stated it had “free, irrevocable, permanent, transferable, and relicenseable” rights to all user-generated content (also see The Guardian).

By now, the hashtag ‘Ten Lawbreaking & Harmful Apps” (#十款违法有害App#) has received over 130 million views on Weibo.

“This is a time for all of us to be concerned,” one Weibo blogger writes, with others agreeing: “I think all apps are collecting our data nowadays.”

But not all people seem to be so worried: “Weibo, WeChat, and Baidu – I’d say those apps are really harmful! They are harmful because they make me waste so many hours of my day.”

Read more about Chinese apps here.

By Jialing Xie

Spotted a mistake or want to add something? Please let us know in comments below or email us.

©2019 Whatsonweibo. All rights reserved. Do not reproduce our content without permission – you can contact us at info@whatsonweibo.com

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