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A Film Lover’s Complaint: Netizens Weary of China’s “Domestic Movie Protection Month”

During the summer season, big international movies are blocked from Chinese cinemas. The policy, meant to boost China’s domestic film industry, is a dreaded one amongst China’s movie-loving social media users.

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During China’s summer season, big international movies are blocked from cinemas in the PRC. The policy, meant to boost China’s domestic film industry, is a dreaded one amongst many movie-loving social media users.

This summer, while big Hollywood films such as Spiderman: Homecoming or War of the Planet of the Apes are riding the heat wave in North America, audiences in China will not be seeing them until end of August. The only big western film they can see during this two-month-period is Despicable Me 3.

The measure is a much-dreaded one on Chinese social media, where many young people complain that now that they finally have the time to go and see their favorite movies in the cinema, they can’t because they are blocked: “I’m always in school and can’t see any movies. Now that I’m free I still can’t see them.”

 

DOMESTIC FILM PROTECTION MONTH

“What once started out as a month-long Hollywood ‘blackout’ has gradually extended over the years.”

 

The reason behind the delay is the “invisible hand” of the Chinese state. During the summer holidays, the Chinese National Film Board blocks many imported foreign blockbusters, a phenomenon called “Domestic Film Protection Month” (国产电影保护月).

The term was allegedly coined in 2004, when Chinese media reported about an order restricting screening foreign films between June 10 and July 10 each year. According to Baidu Baike (百度百科), Baidu’s equivalent of Wikipedia, there are no publicly available official documents defining this policy.

The term was also used in an item published by regional media in 2006. The article (“国产电影保护月”沈阳遇冷引发议论“) states that the policy was launched in order to protect China’s domestic movie business. During “Domestic Film Protection Month,” as it was dubbed by the media and film industry, it is not “encouraged” to show big foreign films in China’s cinemas.

What once started out as a month-long Hollywood ‘blackout’ has gradually extended over the years. Currently, the blocking of foreign blockbusters lasts around 2 months each summer.

Although the measure was never officially admitted by government officials, this unspoken policy has been executed for the past 14 years. The policy has also extended to several other major national holidays like Chinese New Year and the National Day holiday. During these holidays, a majority of China’s population is off work – a peak moment for cinemas.

 

BOOSTING CHINA’S FILM INDUSTRY

“The scene in which Tom Cruise’s character kills two Chinese henchmen was one of those eliminated scenes, as it was deemed ‘truly insulting'”

 

There are various ways in which the Chinese state interferes in the movie industry to support and protect domestic film production. Besides the “Domestic Film Protection Month” and other measures – such as opening two big Hollywood movies on the same day – there is also a limit to the number of foreign films accepted into China’s cinemas; Chinese audiences can only see 34 overseas films per year. Revenues from these films are shared between the Chinese film distributors and the western producers.

The measurements are part of a wider campaign to boost the domestic film industry. In the 2005-2012 period, only one-third of China’s domestic movies were screened by China’s major cinemas; up to 80% of Chinese film projects lost money as a consequence. The ‘blackout’ periods need “to ensure that Hollywood films account for no more than 50% of the market in any given year” (Su 2016).

Some of the films that were postponed in China over the past decade include Spider-Man 2 (2004), Mr. Smith&Mrs Smith (2004) Garfield (2006), Transformers (2007), Harry Potter (2011), Ben-Hur (2016), and many others.

But support for domestic films is not always the only reason why the release of Hollywood films is postponed in Chinese cinemas. The process of translation and censorship also contributes to the final date a western film is released in China.

The release of Mission Impossible 3 in 2006, for example, was delayed because some scenes filmed in Shanghai needed to be erased. The scene in which Tom Cruise’s character kills two Chinese henchmen was one of those eliminated scenes, as it was deemed “truly insulting” by the China Film Group. The film could only be released after this part was censored.

 

FUTILE EFFORTS?

“Despite the endless efforts, Hollywood films are still making substantially more money than their domestic rivals in Chinese cinemas.”

 

Despite the endless efforts, Hollywood films are still making substantially more money than their domestic rivals in Chinese cinemas. In 2016, Terminator Genysis was the first big foreign film to come out after the ‘protection month.’

This film, that was rather mediocre considering its ratings and ticket sales in North America, received a warm welcome from Chinese audiences: it made a staggering RMB 181 million (USD 27million) on its opening day. Thanks to its sales in China, this film could be deemed – financially at least – a success.

Data shows that in the first half of 2017, 76% of the published films were domestic ones – yet they only account for 39% of the total ticket sales.

Despicable Me 3, the only western film to have been allowed outside of this summer’s ‘Hollywood blackout’, exceeded RMB 300 million (USD 44.6m) in ticket sales within 2 days after its release. As of 31st July, 25 days after in Chinese cinemas, that number had already risen to RMB 990 million (±USD 147m).

Ironically, its success also comes as a result of the ‘Domestic Film Protection Month’. As some netizens say on Weibo: “Thanks to the domestic film protection month, ???, I’ve seen too many sh*t films; I need to see some cartoon [Despicable Me 3] to wash my eyes.”

 

A FILM-LOVER’S COMPLAINT

“I’m in despair – when will the ‘Domestic Film Protection Month’ finally be over?!”

 

On Chinese social media, many other film-loving netizens also complain about the summer restrictions on foreign movies and express their wish to watch big foreign films at the same time as the rest of the world. Many also indicate they would rather support movies based on their quality than where come from.

“I’m in despair – when will the ‘Domestic Film Protection Month’ finally be over?!” some commenters asked.

“Are you done protecting your stuff yet? I’m waiting,” others said.

Despite the criticism, there are also netizens who say they hope that China’s domestic cinema can grow and develop into a more thriving industry. Their wishes might be fulfilled, as recent reports show that Chinese films such as Wolf Warrior 2 (战狼2) are benefiting from the fact that China blocks international competition from the market during this period; the patriotic blockbuster made a massive $130M debut this summer.

Some netizens are satisfied despite the restrictions, and praised the movie on their Weibo account, adding: “Wolf Warrior 2 has become the movie hit of the summer. I didn’t expect it – it’s not easy to see a good movie during the ‘protect movies’ summer season.”

By Miranda Barnes & Richard Barnes

This article has been revised by the editor.

©2017 Whatsonweibo. All rights reserved. Do not reproduce our content without permission – you can contact us at info@whatsonweibo.com.

References (online references linked to through text):

Su, Wendy. 2016. China’s Encounter with Global Hollywood. Kentucky: University Press of Kentucky.

Miranda Barnes is a Chinese blogger and part-time translator with a strong interest in Chinese media and culture. Born in Shenyang, she used to work and live in Beijing and is now based in London. On www.abearandapig.com she shares news of her travels around Europe and Asia with her husband.

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3 Comments

3 Comments

  1. Avatar

    Roge Arias

    August 5, 2017 at 1:54 am

    I have seen some of that too; didnt know it was real , tho … i mean, the phone is that strong – must be at least a little – exagerated: but i have read about the agm x2 tho: i dunno about durabilty yet but the specs are reeeeally good!the Qualcomm Snapdragon 800 alone is quite interesting in that price range

    • Avatar

      Luis Tejada

      August 5, 2017 at 2:30 am

      The ruggeds usually ARE more expensive but , dude: they are too good i mean: why should i get a phone that is gonna break for a ridiculous fall if i can have something like the X1 or x2 ( talking about AGM) for waaay less than a sansumg… not even nomu; their phones are not like they look in their annoucements and their Customer services is awful; i honestly prefer Agm most that all for the good english customer service and the specs too.

  2. Avatar

    Luis Tejada

    August 5, 2017 at 2:30 am

    I love WJLF in this one! He is my fav! By the way, i have seen him promoting this brand before ( Agm phones) , a friend of mine have one and it looks amazing but i am too embarassed to ask him to let me toss his phone like in the movie xD

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China Memes & Viral

“Hi, Mom!” Box Office Hit Sparks ‘When My Mum Was Younger’ Trend on Weibo

The touching Chinese hit movie “Hi, Mom” has sparked an emotional trend on Weibo.

Manya Koetse

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The movie Hi, Mom is all the rage in China, where social media is flooding with hashtags, photos, and texts celebrating moms and the bond between mothers and daughters. One big discussion is focused on all the things daughters would tell their younger moms: “Please don’t marry dad.”

If you could travel back in time and meet your mum before she had you, what would you say to her? What would you do?

This question is the idea behind Hi, Mom (Chinese title Hi, Li Huanying 你好,李焕英), the box office favorite in China this Spring Festival. The movie is directed by Jia Ling (贾玲), who also plays the female protagonist. For comedian Jia Ling, who is mostly known for her sketches during the Spring Festival Gala, this movie is her directorial debut.

Hi, Mom tells the story of Jia Xiaoling (Jia Ling) who is devastated when her mother Li Huanying has a serious accident one day. Jia is especially grief-stricken because she feels she has not become the daughter she wanted to be for her mother. When she finds herself transported back in time to the year 1981, she meets her young mother before she was her mum, and becomes her friend in the hopes of making her happy and change her life for the better.

From the movie “Hi, Mom”

Li Huanying is also the name of Jia Ling’s own mother, who passed away when Jia was just 19 years old. Jia Ling reportedly did not make the movie because she wanted to be a director, but because she wanted to tell her mother’s story.

The film has become super popular since its debut on February 12 and raked in 2.6 billion yuan (over $400 million) within five days. On day five alone, the movie earned $90 million.

The movie has sparked various trends on Chinese social media. One of them is an online ‘challenge’ for daughters to post pictures of mothers when they were young. The hashtag “Photo of My Mother When She Was Young” (#妈妈年轻时的照片#) received 120 million views on Weibo by Wednesday. Another hashtag used for this ‘challenge’ is “This is My Li Huanying” (#这是我的李焕英#). The hashtags have motivated thousands of netizens to post photos of their mother before she became a mom.

The trend has not just sparked an online movement to celebrate and appreciate mothers – it also offers an intimate glance into the lives of Chinese older women and shows just how different the times were when they were young. This also gave many daughters a new appreciation of their mothers.

“I used to have many wishes,” one female Weibo user wrote: “But now I just hope to make my mum happy.” Others praised their mother’s beauty (“My mum is so pretty!”) and said that they are proud to look like their mom, although some also complained that they had not inherited their mother’s looks.

The trend has also provided an opportunity for a moment of self-reflection for some. Seeing the unedited photos of their younger mothers, some called on female web users to stop losing themselves in ‘beautifying’ photo apps that alter their facial features, saying they will not have normal photos of themselves in the future that show their true (and unedited) natural beauty.

 

“Don’t marry dad, don’t believe his sweet talk.”

 

There is also another hashtag trending in light of Hi, Mum. It is “If You Could Go Back to Before Your Mum Married” (#如果穿越回妈妈结婚前#) and started with one popular fashion influencer (@一扣酥) asking her followers what they would want to tell her.

“Don’t marry dad. Don’t believe his sweet talk,” one person replied, with many others also writing that they would want to tell their younger mom not to marry their fathers: “I would tell her to look for someone who loves her, and not for someone she loves,” one person responded.

“Please leave dad,” another Weibo user writes, adding that her father drank too much and would hit her mother.

“Don’t feel like you need to marry because you’re older,” another daughter writes: “Don’t get into a ‘lightning wedding’ and don’t care so much about what other people say.”

“Live for yourself for once,” a blogger named ‘Zhi Zhi El’ wrote, with another young woman named Yumiko writing: “Don’t close your bookshop, be independent and confident, don’t listen to everything dad says, and don’t become a housewife.”

But there are also those who are happy with the way things turned out: “Mum! Marry dad! He’s good!”

In the end, most commenters just want one thing. As this Weibo user (@·__弑天) writes: “Mum, I just hope you have a happy life.”

 
By Manya Koetse
with contributions by Miranda Barnes

Spotted a mistake or want to add something? Please let us know in comments below or email us. First-time commenters, please be patient – we will have to manually approve your comment before it appears.

©2021 Whatsonweibo. All rights reserved. Do not reproduce our content without permission – you can contact us at info@whatsonweibo.com.

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China Arts & Entertainment

Guo Jingming’s ‘The Yin-Yang Master: Dream of Eternity’ Pulled from Theaters

Plagiarism does not seem to be a thing of the past for writer/director Guo Jingming.

Manya Koetse

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The sudden disappearance of the movie The Yin-Yang Master: Dream of Eternity (Qíng Yǎ Jí 晴雅集) from online ticketing platforms and nationwide cinemas is trending on Chinese social media today.

On the night of January 4th, netizens discovered that tickets for upcoming screenings of The Yin-Yang Master were pulled from various ticket platforms including Maoyan (猫眼) and Taopiaopiao (淘票票).

The hashtag “Qing Ya Ji Taken Offline” (#晴雅集被下线#), initiated by the Sina Movies account, then went trending on January 5, attracting over 800 million views by Tuesday afternoon Beijing time.

The Yin-Yang Master by writer-director Guo Jingming (郭敬明) is a movie adaption of the Japanese fantasy novel series Onmyōji by Baku Yumemakura. The movie was released in Chinese cinemas on December 25th. (Movie theaters in China reopened in summer of 2020 after a months-long COVID19 closure.)

Guo Jingming (1983), also known as Edward Guo, is a Chinese (screen)writer and celebrity. In 2004, Guo lost a plagiarism lawsuit filed against him and his publishing company in connection with his bestselling Never Flowers in Never Dreams (梦里花落知多少 2003), that contained many elements and characters of writer Zhuang Yu’s novel In and Out of the Circle (圈里圈外).

Although it has been years since that case, accusations of plagiarism continue to follow Guo and kept on drawing wide attention on social media. Recently, a group of professionals within the entertainment industry even signed a joint letter calling for a boycott of Guo and Yu Zheng (于正), another screenwriter caught up in multiple plagiarism scandals.

On December 31, Guo finally apologized for the plagiarism controversy. Fellow screenwriter Yu Zheng also apologized on the same day, leading to state media reports on turning December 31st in to “Anti-plagiarism Day.”

But plagiarism does not seem to be a thing of the past for Guo. In December 2020, Chinese media reported that his latest movie included scenes similar to Marvel’s Doctor Strange (2016). The similarities between Doctor Strange and Yin-Yang Master also became a much-discussed topic on social media, with netizens sharing images that show the similarities between the movies.

Although the removal of the movie from online ticketing offices and China’s cinemas comes as a surprise to many, Chinese news site Phoenix News already reported on Sunday that the movie would be removed on Monday, along with the movie Bath Buddy (沐浴之王) – which was also accused of plagiarism.

It is not clear at this point how the removal of the movie was communicated to online ticketing offices and cinemas.

On Weibo, the responses to the film’s removal are mixed. Some say this should serve as a warning to others that plagiarism is wrong, while others think its removal is unfair to all the actors and creatives who worked on this project.

Meanwhile, Netflix Asia has officially announced the The Yin Yang Master on its channels; the movie is supposed to come out on Netflix on February 5. It is unclear if the exclusive Netflix premiere is still on.

By Manya Koetse

Spotted a mistake or want to add something? Please let us know in comments below or email us. First-time commenters, please be patient – we will have to manually approve your comment before it appears.

©2021 Whatsonweibo. All rights reserved. Do not reproduce our content without permission – you can contact us at info@whatsonweibo.com.

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