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China Fashion & Beauty

“Funny Foreigners” – Weibo Reacts on Suntan Lotion Body Art

Manya Koetse

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“You foreigners sure are funny” – this is how Chinese media, like   Sina News,  have described the latest trend that has taken over Facebook and Instagram under the hashtag of #sunburnart.

Trending on Sina Weibo this week was the topic “Suntan Lotion Body Art” (#防晒霜身体作画#), a trend amongst foreigners that is about creatively painting the body with sunscreen. When they go into the sunshine afterward, the pattern they painted will be visible on the skin.

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Although health experts have denounced the trend, saying it causes a potential risk for skin cancer, many people do not seem to care and would rather have a ‘free tattoo’ than skin that is protected against sunlight.

“In China, we would never do such a thing,” one netizen says about the suntan tattoo. “Those foreigners come up with the funniest things,” another Weibo user comments.

The fad is unfathomable to many Chinese, especially women, who do everything they can in order not to be burnt by the sun. This is why the so-called ‘facekini‘ has become increasingly popular in China over the last few years.

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By Manya Koetse

[box] This is Weiblog: the What’s on Weibo short-blog section. Brief daily updates on our blog and what is currently trending on China’s biggest social media.[/box]

©2015 Whatsonweibo. All rights reserved. Do not reproduce our content without permission – you can contact us at info@whatsonweibo.com.

Manya Koetse is a sinologist, writer, and public speaker specializing in China’s social trends, digital culture, and online media ecosystems. She founded What’s on Weibo in 2013 and now runs the Eye on Digital China newsletter. Learn more at manyakoetse.com or follow her on X, Instagram, or LinkedIn.

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China ACG Culture

A Very Short Guide to China’s Most Popular Designer Toys

Manya Koetse

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In our last article, we’ve determined how Wakuku’s rise is not just about copying & following in Labubu’s footsteps and more about how China is setting the pace for…

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Chapter Dive

The Next Labubu: What the Rise of Wakuku Tells Us About China’s Collectible Toy Wave

From ugly-cute rebellion to a new kind of ‘C-pop,’ the breakout success of Wakuku sheds light on Chinese consumer culture and the forces driving China’s trend toy industry.

Manya Koetse

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Wakuku is the most talked-about newcomer in China’s trend toy market. Besides its mischievous grin, what’s perhaps most noteworthy is how closely Wakuku follows the marketing success of Labubu. As the strongest new designer toy of 2025, Wakuku says a lot about China’s current creative economy — from youth-led consumer trends to hybrid business models.

As it is becoming increasingly clear that Chinese designer toy Labubu has basically conquered the world, it’s already time…

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