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No WeChat, No Access – How China’s Digital Revolution is Leaving behind Its Elderly Population

With apps and QR code scanning taking over day-to-day necessities in China, elderly citizens are feeling increasingly alienated from society.

Brydon Brancart

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As daily life in China becomes ever more digitally dependent, China’s elderly find themselves increasingly excluded from a wide range of services. Here’s an overview of this new societal problem by What’s on Weibo’s Brydon Brancart.

“If you don’t take cash then put a sign up!” yelled 67-year old Mr. Xie after trying to use cash to pay for his groceries at a checkout aisle reserved for mobile payments.

Enraged at his treatment, Xie’s initial reaction was to cause a ruckus, lunging at the security guards surrounding him. “You shame me, an old guy, for not being able to use WeChat!” Xie explained later on, after regaining his composure.

The video, posted on Weibo in late September of this year, quickly made its way around Chinese social media, renewing a controversy that goes right to the heart of China’s fast-paced digital revolution: can the elderly keep up?

 

No App, No Access: Seniors without Wechat

Sorry, as you’re already over 70, you’re not fit to keep on living

 

The issue became prominent last year after writer Xiao Ao (小奥) published an article titled: “Sorry, as you’re already over 70, you’re not fit to keep on living” [“对不起,由于你已经超过70岁,你已经不适合活下去了!”].

In the article, Xiao voiced her frustration over how difficult it was for her 90-year-old grandfather to receive a package she had mailed him.

“I thought it would be a simple delivery,” Xiao recalls. “My grandfather would just have to walk to his door, open it, open the package, and then could [retrieve the gift]. But I was wrong.”

Packages sent to her grandfather’s housing complex are stored for pickup in new delivery lockers – which can only be unlocked by the intended recipient using their Wechat account.

“My grandfather is only able to receive calls and can only make them with his glasses on. He can’t text, so Wechat is even more [out of the question],” Xiao explained.

According to her, there is a widespread alienation of China’s elderly from the digital economy, evident from countless reports of elderly struggling to use digitalized services that come second nature to younger generations: cab-hailing, queing in a bank or hospital, bike-sharing, the list goes on and on.

“I’ve realized that the ‘convenient life’ before my eyes is, in fact, a great disaster impeding our parents’ everyday necessities, one they can neither dodge nor escape…”, Xiao concluded.

Wang Qipeng, writing for the Beijing Evening Paper, presents a similar viewpoint.

“One can say that we live in a ‘scanning’ age,” Qipeng writes: “Yet (…) there are many elderly people who, because they cannot scan, have no way of using bike-sharing, have no way of getting discounts at the store, and can’t even open the smart-boxes that are delivered to them.”

The store owner holds up a sign that says “Mobile Payments.”

Wang’s reference to “the scanning age” is no overstatement. Whether unlocking a bicycle through a bike-sharing app such as Mobike or Ofo, or ordering lunch in the office through the meal delivery app Eleme, all transactions are performed through apps that in turn rely on mobile payment apps.

Even public institutions are adapting to the scanning age, for purposes ranging from public announcements to dispensing toilet paper.

Unlocking a Mobike by scanning a QR code (image via CGTV).

QR codes are ubiquitous across China’s public and commercial landscapes. They are posted on walls in vegetable stalls, sit beside registers at department stores, and are even used by beggars in first-tier cities.

Their function is simple. In order to access them, one opens up the relevant app and selects ‘scan’. The app opens the phone’s camera function and scans the QR code. Then, all one has to do is simply select an amount to pay or agree to terms of service. Whether it ’s scanning a QR code, or producing one to be scanned, the process takes seconds.

Reliance on mobile payments has been increasing globally, but nowhere has that growth been faster and more extensive than along China’s Eastern seaboard. According to the South China Morning Post, in the third quarter of 2017, earnings in the mobile payment sector reached 29.5 trillion RMB (almost 4.25 trillion USD), a three-fold increase in just one year.

For younger urban residents, doing away with cumbersome cash is a welcome change. A 2017 Penguin Intelligence study found that 92% of those polled in China’s cities primarily use mobile payments methods. Cash, on the other hand, is preferred by less than 10% of this group.

Handing the elderly a smartphone is in no way a solution. The replacement of the wallet by the smartphone comes with its own set of rules and requirements. Using mobile payments does not solely depend on familiarity with smartphones, it also assumes an eyesight keen enough to read the small print on phone screens.

Operations such as linking a bank account to a phone can be a nightmare for the technologically illiterate. In the absence of easily accessible courses suited to the learning speed of elderly citizens, mobile payment’s effect on this age group is precisely the opposite of what it intends, adding rather than alleviating the chores of everyday life.

 

Viral Stories of Seniors in Digital Trouble Resurface

To refuse taking on cash is actually a type of discrimination for those who do not understand how mobile payments work.”

 

Besides Xie’s viral rant, a plethora of online essays and news reports highlighted just how ill-equipped China’s eldery citizens are in today’s digital era.

In January of this year, Xin Lan News reported the story of an elderly man who, in what seems like a foreshadowing of Xie, broke down into tears at a train station after having to admit he did not know how buy a ticket online.


Incapable of buying a ticket, an elderly man cries in frustration (via Sina.com).

Around the same time, another story described the plight of a sweet potato salesman who complained that his son took advantage of his unfamiliarity of scanning to steal a large portion of his salary. And only a few days after Chinese netizens moved on from Xie’s rant, news came of an elderly woman who was tricked by a man pretending to help her use scan a QR code.

On Weibo, many commenters support the elderly in these stories. A typical comment said: “To refuse taking on cash is actually a type of discrimination for those who do not understand how mobile payments work.”

Unfortunately, despite the frequency of these stories, there is little consensus on how to better prepare the elderly for an increasingly digitalized tomorrow.

 

Proactive Solutions with Long-Term Consequences

Society ought to accommodate the needs of the elderly, it ought to consider their necessities.

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Charities have sought to implement educational programs to tackle this issue. The most proactive of these organizations, See Young (夕阳再晨), a volunteer organization that started in Beijing, is now operating in sixteen Chinese provinces, having already provided individualized support to over 18,000 elderly citizens, and helped educated over a million.

The government has been supportive of See Young, mentioning them in the 13th five-year plan. Li Zhihong, head of the policy research division of the China National Working Commission on Ageing, commented to the People’s Daily that, “when it comes to helping the elderly become immersed in the information age, there are already organizations actively working [towards this].”

Yet, many disagree with forcing the elderly to continually learn, including the founder of See Young, Zhang Jiaxin (张佳鑫). In Wang Qipeng’s article “Does Scanning Leave the Elderly Without Money to Spend?” [“扫码让老人无钱可花?”], an interview with Zhang is cited where the philanthropist states:

Society ought to accommodate the needs of the elderly, it ought to consider their necessities. [Society] mustn’t force them to expend all their energy in learning this or learning that, forcing them to act in this way. Only through such [a change] will [society] truly help and respect the elderly.”

Zhang worries that continued pressure on the elderly to keep up to date on the newest technologies will only make them feel that “at home, and in society, they exist in an inferior position.”

By Brydon Brancart, edited by Eduardo Baptista

Spotted a mistake or want to add something? Please let us know in comments below or email us.

©2018 Whatsonweibo. All rights reserved. Do not reproduce our content without permission – you can contact us at info@whatsonweibo.com

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Brydon Brancart is a writer and Chinese translator. Originally from California, he has lived in both Beijing and Shanghai. He is interested in understanding the role modern media trends play in shaping worldviews, personal identity, and social behavior.

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1 Comment

1 Comment

  1. Avatar

    Willowjuice

    November 1, 2018 at 5:05 am

    Being old isn’t an excuse to stop learning, just like being poor isn’t an excuse to commit crime.

    Just learn.. ask the children or social workers to help set up accounts or bind bank cards, and learn.. It’s not at all rocket science unless you are illliterate or mentally retarded. You have plenty of time after retirement and you’d rather spend time eating seeds or walking dogs, and turn around and blame the development of society has left you behind? Isn’t that a bit of a joke?

    My 92-year-old grandpa uses WeChat everyday to send us message and share subscriptions. He can also ‘recall’ a message on WeChat or share videos. He chooses clothes himself on Taobao and asks his ayi to deal with the payment for him. So, what is the problem?

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China Digital

Summer Censorship: Weibo Launches “Project Sky Blue”

No hot summer on Weibo: the social media network announces extra censorship on ‘vulgar content.’

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Earlier this week, the administration of Sina Weibo announced a special summer holiday crackdown on “vulgar content,” including “pornographic novels, erotic anime, pictures or videos.”

In a public announcement that was posted on July 4th, the Weibo administration writes that the primary goal of this campaign is to “create a healthier, more positive environment for underage users” during the summer break period.

The censorship plan is titled “Project Deep Blue” (or: “Project Sky Blue”) (蔚蓝计划), and will use filter systems, human moderators and user reports to censor more content for the upcoming two months.

The project even has its own Weibo account now, where Weibo users can ask questions, report inappropriate content, and get more information on the campaign.

Weibo states it will further expand its team of online content supervisors, and also explicitly encourages netizens to flag ‘inappropriate’ content to make the online community ‘more wholesome.’

The hashtag #ProjectDeepBlue (#蔚蓝计划#) topped the hot search lists on Weibo this week; not necessarily because of the topic’s popularity, but because it was placed there by the social media site’s administration. At time of writing, the hashtag page has attracted more than 180 million views.

Online responses to the summer censorship program are mixed: many commenters voice their support for the latest measure, while others express frustration.

One Weibo user from Hubei calls the latest measure “hypocritical,” arguing that minors surf Weibo just as much during school time as during the summer holiday – suggesting that launching a special censorship program for the summer vacation does not make sense at all.

But many popular comments are in favor of the project, saying: “I support Project Deep Blue, the internet needs to be cleaned up,” and: “China’s young people need to be protected.”

This is not the first time Weibo launches a special intensified censorship program. Throughout the years, it has repeatedly carried out ‘anti-pornography‘ campaigns in cooperation with Chinese cyberspace authorities.

Often, the crusade against ‘vulgar’ content also ends up being used for the purpose of censoring political content rather than to actually eradicate ‘obscenities’ (read more).

By now, it seems that many Weibo users are quite actively using the Project Deep Blue tag to report on other users who are posting violent or vulgar content.

“If you’re not careful, you’re hit with vulgar and obscene content the moment you’re on the internet,” well-known mom blogger Humapanpan (@虎妈潘潘) writes: “Now that the summer holiday is coming, I hope we can join the Project Deep Blue, and clean up the internet environment.  Actively report obscene content the moment you see it – let’s protect our future together.”

By Skylar Xu & Manya Koetse

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Faking Street Photography: Why Staged “Street Snaps” Are All the Rage in China

Staged street photography is the latest “15 minutes of fame” trend on Chinese social media.

Manya Koetse

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It looks as if they are spontaneously photographed or filmed by one of China’s many street photographers, but it is actually staged. Chinese online influencers – or the companies behind them – are using street photography as part of their social media strategy. And then there are those who are mocking them.

Recently a new trend has popped up on Chinese social media: people posting short videos on their accounts that create the impression that they are being spotted by street fashion photographers. Some look at the camera in a shy way, others turn away, then there are those who smile and cheekily stick out their tongue at the camera.

Although it may appear to be all spontaneous, these people – mostly women – are actually not randomly being caught on camera by one of China’s many street fashion photographers in trendy neighborhoods. They have organized this ‘fashion shoot’ themselves, often showing off their funny poses and special moves, from backward flips to splits, to attract more attention (see example in video embedded below).

In doing so, these self-made models are gaining more fans on their Weibo, Douyin, Xiaohongshu, or WeChat accounts, and are turning their social media apps into their very own stage.

 

Street Photography in Sanlitun

 

The real street photography trend has been ongoing in China for years, near trendy areas such as Hangzhou’s Yintai shopping mall, or Chengdu’s Taikoo Li.

One place that is especially known for its many street photographers is Beijing’s see-and-be-seen Sanlitun area, where photographers have since long been gathering around the Apple or Uniqlo stores with their big lens cameras to capture people walking by and their trendy fashion.

A few years ago, Thatsmag featured an article discussing this phenomenon, asking: “Who are these guys and what are they doing with their photos?”

Author Dominique Wong found that many of these people are older men, amateur photographers, who are simply snapping photos of attractive, fashionable, and unique-looking people as their hobby.

But there are also those who are working for street fashion blogs or style magazines such as P1, and are actually making money with their street snaps capturing China’s latest fashion trends.

Image by 新浪博客

People featured in these street snaps can sometimes go viral and become internet celebrities (网红). One of China’s most famous examples of a street photographed internet celebrity is “Brother Sharp.”

‘Brother Sharp’ became an online hit in 2009 (image via Chinasmack).

It’s been ten years since “Brother Sharp” (犀利哥), a homeless man from Ningbo, became an online hit in China for his fashionable and handsome appearance, after his street snap went trending on the Chinese internet.

 

Staged Street Scenes

 

But what if nobody’s snapping your pics and you want to go viral with your “Oh, I am being spotted by street fashion photographers” video? By setting up their own “street snap” shoots, online influencers take matters into their own hands.

It is not just individuals who are setting up these shoots; there are also companies and brands that do so in order to make their (fashion) products more famous. According to People’s Daily, in Hangzhou alone, there are over 200 photographers for such “street snaps” and hundreds of thousands of models for such “performances.”

The photographers can, supposedly, earn about 20,000 to 30,000 yuan ($2,890-$4,335) per day and the models are well paid.

In this way, the “street snap performance” phenomenon is somewhat similar to another trend that especially became apparent in China around 2015-2016, namely that of ‘bystander videos’ capturing a public scene. Although these videos seem to be real, there are actually staged.

One such example happened in 2017 when a video went viral of a young woman being scolded on a Beijing subway for wearing a revealing cosplay outfit.

The story attracted much attention on social media at the time, with many netizens siding with the young woman and praising her for responding coolly although the woman was attacking her. Later, the whole scene turned out to be staged with the purpose of generating more attention for the ad of a “cool” food delivery platform behind the older lady.

In 2015, photos of a ‘romantic proposal’ made its rounds on social media when a young man asked his pregnant girlfriend to marry him using over 50 packs of diapers in the shape of a giant heart. One bag of diapers carried a diamond ring inside. It was later said the scene was sponsored by Libero Diapers.

 

Wanghong Economy

 

Both the latest street snap trend and the staged video trend are all part of China’s so-called “Wanghong economy.” Wǎnghóng (网红) is the Chinese term for internet celebrities, KOL (Key Opinion Leader) or ‘influencer.’ Influencer marketing is hot and booming in China: in 2018, the industry was estimated to be worth some $17.16 billion.

Being a wanghong is lucrative business: the more views, clicks, and fans one has, the more profit they can make through e-commerce and online advertising.

Using Chinese KOLs to boost brands can be an attractive option for advertisers, since their social media accounts have a huge fanbase. Prices vary on the amount of fans the ‘influencer’ has. In 2015, for example, the Chinese stylist Xiao P already charged RMB 76,000 ($11,060) for a one-time product mention on his Weibo account (36 million fans).

According to the “KOL budget Calculator” by marketing platform PARKLU, a single sponsored post on the Weibo account of a famous influencer will cost around RMB 60,000 ($8730).

The current staged street snap hype is interesting for various online media businesses in multiple ways. On short video app Douyin, for example, the hugely popular street snap videos come with a link that allows app users to purchase the exact same outfits as the girls in the videos.

Perhaps unsurprisingly, an online survey by Tencent found that 54% of college-age respondents had the ambition to become an “online celebrity.”

 

Making Non-Fashion Fashion: The Farm Field as a Catwalk

 

Although becoming an actual online celebrity used to be a far-fetched dream for many Chinese netizens, the latest staged-street-snap trend creates the possibility for people to experience their “15 minutes of fame” online.

Just as in previous online trends such as the Flaunt Your Wealth Challenge or A4 Waist Challenge, you see that many people soon participate in them, and that they are then followed by an “anti-movement” of people making fun of the trend or using it to promote a different social point-of-view.

The 2018 “Flaunt Your Wealth” challenge, for example, in which Chinese influencers shared pictures of themselves falling out of their cars with their expensive possessions all around them, was followed by an Anti-Flaunt Your Wealth movement, in which ordinary people mocked the challenge by showing themselves on the floor with their diplomas, military credentials, painting tools, or study books around them.

In case of the (staged) “Fashion Street Photography” movement, that now has over 103 million views on Weibo (#全国时尚街拍大赏# and #街拍艺术行为大赏#), you can also see that many people have started to mock it.

“I find [this trend] so embarrassing that I want to toss my phone away, yet I can’t help but watch it,” one Weibo user (@十一点半关手机) writes, with others agreeing, saying: “This is all so awkward, it just makes my skin crawl.”

The anti-trend answer to the staged street shoot hype now is that people are also pretending to be doing such a street snap, but ridiculing it by making over-the-top movements, doing it in ‘uncool’ places, wearing basic clothing, or setting up a funny situation (see embedded tweet below).

Some of these short videos show ‘models’ walking in a rural area, pretending to be photographed by a ‘street fashion photographer’ – it’s an anti-trend that’s become a trend in itself (see videos in embedded tweets below).

Although this ‘anti-trend’ is meant in a mocking way, it is sometimes also a form of self-expression for young people for whom the Sanlitun-wannabe-models life is an extravagant and sometimes unattainable one.

They don’t need trendy streets and Chanel bags to pretend to be models: even the farm field can be their catwalk.

In the end, the anti-trend “models” on Chinese social media are arguably much cooler than the influencers pretending to be photographed. Not only do they convey a sense of authenticity, they also have something else that matters the most in order to be truly cool and attractive: a sense of humor.

Also read: From Mountains of Taishan to Faces of Amsterdam – Interview with Street Photographer Jimmy on the Run

Also read: Beijing Close-Up: Photographer Tom Selmon Crosses the Borders of Gender in China

By Manya Koetse

Spotted a mistake or want to add something? Please let us know in comments below or email us. Please note that your comment below will need to be manually approved if you’re a first-time poster here.

©2019 Whatsonweibo. All rights reserved. Do not reproduce our content without permission – you can contact us at info@whatsonweibo.com

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