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China Insight

“The First Weibo World War”: Is Weibo an International Social Media Platform Now?

Some see the rising relevance of Weibo in the international social media scene as a sign of a rising China.

Wendy Huang

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Over the past years, Weibo’s international significance has risen when it comes to celebrities and pop culture. With the outbreak of the Russia-Ukraine war, Weibo’s role as an increasingly international social media platform has become all the more clear.

On Feb 21st, Russian President Vladimir Putin signed two decrees recognizing the self-proclaimed breakaway states Lugansk People’s Republic (LPR) and the Donetsk People’s Republic (DPR) as independent and sovereign states.

Following the news, the Weibo account ‘Ukrainian Courier’ (@乌克兰信使), which is the verified information center of the Embassy of Ukraine in China, responded in Chinese via Weibo on February 22nd, condemning the move and urging the world to put an end to Russian aggression.

That post received about 12,000 comments within four hours after publishing. The hashtag ‘Ukraine Publishes a Statement on Weibo’ (#乌克兰在微博发表声明#) topped the trending list for hours, and so far has received about 350 million views.

One comment under the post, receiving more than 142,000 likes, is not about the content of the statement, but instead responds to what is happening on Weibo now:

“In my lifetime I didn’t expect to actually see such international affairs appearing on Weibo like it’s a public court.”

Comments of a similar nature – transcending the post content yet receiving many likes – could also be found days earlier, on February 15th, when the official Weibo account of the UK Prime Minister (@英国首相) published a post in Chinese saying:

“We are on the verge of a cliff. But President Putin still has time to step back and think. We urge everyone to participate in the dialogue. The Russian government should avoid doing what would be a disastrous mistake for the country.”

The comment that received the most likes (about 151,000) under the post is a short message to Boris Johnson, hinting that there should be a new season of the popular British mystery crime drama TV series Sherlock.

Two other popular comments also completely ignored the topic’s main subject, tagging the Weibo account of the Russian Embassy in China (@俄罗斯驻华大使馆) and saying: “He’s on the verge of a cliff, quick, push him off,” and “Solve the problem by yourselves please, you two are grown up enough.”

The next day, on February 16, the Weibo account of the Russian Embassy in China shared the UK Prime Minister’s post on their own account (twice), calling the Downing Street statement “absurd” and saying it was an example of the West propagating “information terrorism.”

Russian Embassy in China reposted the Downing Street statement twice.

In response, one commenter hinted at how US officials earlier claimed that Russia would initiate an attack on February 16, jokingly suggesting they meant this Weibo collision: “Oh, now I understand what ‘attack’ they were talking about.”

Another popular comment under the shared post was: “I could never have imagined that the war would start on Weibo.”

With more countries publishing their statements in Chinese on the Weibo platform, another hashtag also went trending, namely “Russia, the United States, Britain, and France have spoken out on Weibo” (#俄美英法纷纷在微博发声#).

One netizen called these Weibo interactions between countries in conflict “WWWI, short for the First Weibo World War.”

On Feb 24, Putin authorized ‘special operations’ in the Donbas region, making the words ‘Ukraine’ and ‘Russia’ peaking on Weibo.

Peaking terms ‘Russia’ and ‘Ukraine’ on Weibo (screenshot of Weibo Index @微指数 page)

On Feb 25, the Ukrainian Embassy in China posted a call on Weibo to raise money – dollars, euros, pounds – for the military. A hashtag dedicated to this topic (#乌克兰驻华使馆发博为军队募款#) received more than 53 million views. One Weibo user wrote: “What were you thinking when asking for donations on Weibo, but not including account information for Renminbi?”

On Feb 28, the same account published an updated post, this time including donation information for the Chinese currency. Though some Weibo users were questioning the legitimacy and compliance of this action – a comparable situation previously did not occur in China, – it did show that the Ukrainian Embassy read Weibo users’ comments and that they actually quickly acted to them.

There was a short period of time when jokes and misinformation started circling around the platform, but soon the Weibo platform announced that they were cracking down on those remarks. So far, Weibo has not banned any official accounts of other countries’ embassies or international organizations involved in the conflict.

Another recent Weibo post of the Ukrainian Embassy interacted with the Weibo account of the European Union (@欧盟在中国), and was basically a thank-you note for receiving global support, the words written in classical Chinese style.

The Russian Embassy in China also recently posted on Weibo again, this time with a video titled “How Ukraine Incites Hatred Towards Russia and Russians” (“乌克兰是如何煽动对俄罗斯和俄罗斯人的仇恨情绪的”).

Meanwhile, the latest Weibo post of the Embassy of the United States in China is promoting the word “peace” while using the supposedly apolitical hashtag “Learning English” (#英语学习#). However, in the comment section, many Weibo users did take the post as a political statement and accused the US of being a “peace-breaker,” posting images of America invasions in Iraq, Libya, Yemen, and Syria.

 

A New International Role for China’s Weibo?

 

The Russian Embassy in China has since long been on Weibo, using the Chinese platform for its “foreign diplomacy” with other countries. As early as 2014, the account already saw an online clash with another nation as it argued with the China-based Polish ambassador Tadeusz Chomicki on Weibo over MH17.

The Iranian and American embassies in China became all the talk on Chinese social media in 2020 when the US-Iran tensions also heightened on Weibo, where the two argued over the assassination of Soleimani. Their exchanges were all in Chinese. Later that same year, the U.S. and Iranian Embassies again fought on Weibo, this time over the so-called “Wuhan virus” stigmatization of Covid-19.

In addition to emerging as a platform for international diplomacy, Weibo has also become more important in international pop culture – and the drama that comes with it. In late 2021, when the divorce of the U.S.-born “King of Chinese Pop” Wang Leehom (王力宏) and his former wife Lee Jinglei (李靚蕾) played out on Weibo, also involving a female singer from Singapore, more Chinese netizens started wondering: is Weibo already an international social media space, as the platform has increasingly become a hotspot for official and popular international public conversations?

A post published on Dec 18, 2021, with the hashtag ‘The International Role of Weibo’, explaining the key functions of some Chinese social media platforms in a humorous manner. Weibo after Dec 19, 2021, was referred to as the Hague International Court of Justice, no longer just a typical old-style ‘court’ in China.

According to Weibo’s latest press release, its number of monthly active users (MAUs) was 573 million in December 2021, and its average daily active users (DAUs) were 249 million in December 2021.

Twitter, which has stopped reporting MAUs and switched its user reporting metric to monetizable daily active usage (mDAU) since Q2 2019, reported 217 million in Q4 2021. Its lastest number of average MAUs is 330 million as of Q1 2019 (for reference, Weibo’s MAUs were 465 million in that same period).

It seems that looking at users alone, Weibo is qualified enough to serve as a major social platform like Twitter. But as a platform originally launched and mainly operated in Chinese, the language seems to be the first barrier for more international users, along with its functionality and strict content management (censorship) system.

In March 2017, Weibo launched its international version specifically for overseas account holders. However, non-Chinese international users did not respond to that with too much enthusiasm and for that user group, Weibo never came near to Twitter. Google Trends shows how worldwide searches for the keyword Weibo were drastically low compared to those of Twitter.

Screenshot: Comparison between Twitter and Weibo in Google Trends in the past 5 years (via Google Trends).

In 2018, Weibo chose to focus more on the “overseas Chinese-speaking world” to gain a foothold in the worldwide social media market, rather than concentrating on English-speaking communities. Nonetheless, being China’s most popular social media platform for public dialogue, Weibo has still drawn in many foreign government departments, companies, celebrities, and international organizations.

There are many international celebrities using Weibo, including six of the top 10 most followed Twitter accounts. Through Weibo, where they usually post in English, they can stay in touch with their Chinese-speaking fans.

On Weibo, you will find the accounts of 80 tourism boards of different international cities and countries, over 20 international airports, more than 40 football clubs, and at least 50 foreign embassies in China are using Weibo to publish statements and interact with Chinese netizens, including the embassies that have been using Weibo to post statements in Chinese on the Ukraine crisis.

Some see the rising relevance of Weibo in the international social media scene as a sign of a rising China. “The British Prime Minister ran to Weibo shout at Russia, indicating that China’s international status has heightened and indicating that the role of Weibo has improved,” one blogger wrote.

Popular Weibo account VShanshan also agreed, writing:

“Because of the growing influence of China’s international position and Chinese online platforms, China’s social media platforms, and specifically Weibo, have in fact also become a battleground of the global public opinion war, and Weibo is now also at the forefront of the cyberwar between Russia and Ukraine. Before the Russian-Ukrainian military conflict and war happened, it already started on Weibo.”

On February 24th, when Russia announced the so-called “special military operation” in Ukraine’s eastern Donbas region, the Weibo accounts of France, Germany, the Netherlands, the U.S., Poland, the UK, and others all posted statements on Weibo. One netizen proposed to call these international accounts the “Weibo United Nations.”

On that same day, the hashtag “World Peace” (#世界和平#) went trending on Weibo. Whether or not Weibo already is an ‘international’ social media platform is up for debate, but it is nevertheless evident that most Weibo users want to raise their voices for a peaceful international society. Hopefully, their voices will be heard.

Click here to see more of our articles on the Russia-Ukraine war.

By Wendy Huang

Edited for clarity by Manya Koetse.

Spotted a mistake or want to add something? Please let us know in comments below or email us. Please note that your comment below will need to be manually approved if you’re a first-time poster here.

©2022 Whatsonweibo. All rights reserved. Do not reproduce our content without permission – you can contact us at info@whatsonweibo.com

Wendy Huang is a China-based Beijing Language and Culture University graduate who currently works for a Public Relations & Media software company. She believes that, despite the many obstacles, Chinese social media sites such as Weibo can help Chinese internet users to become more informed and open-minded regarding various social issues in present-day China.

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1 Comment

1 Comment

  1. LS2010

    March 5, 2022 at 6:04 pm

    Great article, nice job!

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China Digital

How Chinese AI Videos Turned Foreigners into Villains

How viral AI videos turn racialized outsiders into threats and violent Chinese heroes into defenders of social order, China’s first nationally broadcast AI drama, and why a newspaper is being sold for 50 times its original price.

Manya Koetse

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Welcome to China Trend Watch (Week 30–33 | 2026), where I bring you the latest trends, memes, and debates driving conversation across Chinese social media. Subscribe here to receive future editions.

 

Over the past few weeks, a noteworthy amount of AI-related news has been trending on Chinese social media, which is reflected in this week’s edition.

Now that AI has entered every corner of media consumption and online life, related discussions seem to be reaching a new peak. While well-produced AI dramas are receiving more praise, low-effort AI slop is flooding video feeds and increasingly being used to stir controversy and generate clicks, fueling prejudice, hate, and cyber-nationalism. More about that further down in this newsletter.


 

🗞️ QUICK SCROLLS

 

🎬 A new AI-generated micro-drama has become all the rage on Chinese social media. While earlier AI dramas were criticized for being sloppy and repetitive, Laid-Off Girl (被裁掉的女孩) is praised for its quality and appealing protagonist, Fang Taozi (方桃子), a small-town woman pursuing her dream of becoming a model in Paris. She is so believable that viewers almost forget they are not watching a live-action production. This marks a real step up in quality for the industry, raising the bar for others. (If you want to get a taste of what it looks like, here’s a YouTube link).

Stills from the popular micro AI drama Laid-Off Girl (被裁掉的女孩).

📺 China’s national TV has now also aired its very first AI drama. While AI dramas mostly belonged to the realm of unofficial short-form online productions, the phenomenon has now made the leap to longer productions broadcast on national satellite television. Anhui TV is airing the Ming-dynasty drama The Tale of Peach Blossom Pool (桃花潭记), promoted as China’s first fully AI-produced medium-length drama centered on cultural heritage.

📱 China’s cheap & easy SIM-card era has ended. There was a time when you could get a SIM at any street corner in a Chinese city. That changed over a decade ago when real-name registration became strictly enforced. Now, as of 1 August, China Mobile, China Telecom and China Unicom will sell cards online only through their own apps and websites, cutting off all third-party internet sellers who have been the go-to source for cheap data plans. The move is meant to curb third-party SIM cards ending up in grey-market chains, being used for bulk account registration and telecom fraud. But most people just fear that plans are becoming less affordable.

🚇 “Half an hour queuing for a ten-minute ride” was a common complaint after Shenzhen Metro tightened its security checks on July 20. Much to the dismay of commuters, the stricter checks led to long lines, as all carry-on items must now pass through an X-ray machine, while every passenger is also subject to a handheld body scan. Some wondered why, in an era of AI-powered image screening, security couldn’t be handled more efficiently. Shenzhen is hosting the APEC Economic Leaders’ Meeting later this year, in November.

☀️ Summer childcare worries have been trending, as even dual-income families are reportedly struggling to arrange childcare during the school holidays. Summer programs often last only a month and still require pick-ups during hot afternoons, while private tutors sometimes charge around 200 yuan per hour ($30). More Chinese parents have therefore turned to hiring university students, offering 3,500 to 4,000 yuan per month ($520–$590) to look after their children during the summer break.


 

👁️ EXPLAINER

How Chinese AI Videos Turn Foreigners Into Villains

 

I’m American! You can’t do anything to me!” says a young white man, moments before a strong Chinese man kicks him and throws him to the ground in a single move. A crowd of Chinese aunties standing nearby applauds as the foreigner hits the ground. “Don’t think we’re still the Chinese people of the past,” the Chinese man says. “You don’t want to mess with the Chinese people of today.”

This is just one example among hundreds of similar short videos flooding Chinese social media these days. Featuring various kinds of anti-foreign and racist content, they depict foreigners as threats to China’s social, moral, and national order. Strong, confident Chinese people confront, violently beat, and humiliate them in defense of their country.

Stills from AI videos showing Chinese men beating up misbehaving foreigners.

These videos, which often last between ten seconds and half a minute, are posted by online creators across platforms such as WeChat, Kuaishou, and Douyin. Many of these creators run content-farming accounts devoted entirely to this type of content, which attracts many likes and reactions: the videos are short, visually striking, emotionally powerful, and play into existing prejudices and racialized thinking.

Racist and anti-foreign content is nothing new on Chinese social media and dates back to the earliest days of China’s online video platforms. But the age of AI has brought new dynamics to such content. Last fall, Joshua Dummer reported in Foreign Policy on the growing popularity of AI-generated anti-Black videos presented as cautionary tales about Chinese women becoming involved with African men.

This time, it’s different.

The latest wave of anti-foreign content goes beyond gender dynamics and focuses more broadly on the negative influence foreigners supposedly have on Chinese people and society. Foreigners disrupt orderly Chinese public spaces or threaten the safety of Chinese women, security personnel, or lower-status workers, after which a morally upright Chinese person restores order through violence.

 

Four Types of Videos

 

In the dozens of AI videos I’ve analyzed, roughly four categories can be discerned, with different groups of foreigners performing different “narrative jobs.”
(See examples of these videos on my X here, or find them on Bluesky)

 
1️⃣ The Uncivilized Outsider
 

Roughly 40% of the videos show foreigners engaging in “uncivilized” behavior and disrupting China’s cleanliness, etiquette, and public order. In these scenes, foreigners are portrayed as dirty, smelly, and disorderly.

One example shows an entire plane of Chinese passengers holding handkerchiefs over their noses because of the smell from an Indian man’s bare feet. He refuses to comply with the flight attendant’s instructions, after which a strong Chinese man approaches and slaps him in the face.

AI video: An Indian passenger disrupts a Chinese flight with smelly feet.

Other examples include foreigners attempting to urinate in the street, occupying multiple seats on public transport, putting their bare feet up on a high-speed train, or otherwise disregarding public etiquette.

These videos predominantly feature Indian characters, but to a lesser extent also white/Western and Filipino characters.

 
2️⃣ The Entitled Foreign Bully
 

Roughly 30% of the videos depict foreigners as arrogant, entitled, and aggressive bullies who believe their nationality places them above Chinese rules.

Examples include foreign men and women skipping queues by invoking their foreign status or showing disrespect toward China’s vulnerable elderly or lower-status workers, until a Chinese person teaches them to “respect China’s rules.”

AI video: A Western woman is hit by a shop owner for using her foreign status as a reason to cut the line.

These videos mostly feature white people, but sometimes also Black, Indian, or Japanese characters.

AI video: entitled Indian man gets curry thrown in the face by waiter.

One scene shows an Indian man demanding that the Chinese waiter serving him curry kneel before him, after which the waiter scolds him and throws the curry in his face.

 
3️⃣ The Sexual and Demographic Threat
 

Roughly 20% of the videos fall into the category described in Foreign Policy last October, in which foreign men are portrayed as sexual and demographic intruders.

These videos often show Chinese women following foreign partners to Africa or India, only to end up living a nightmare of poverty, abuse, or infidelity. Some explicitly warn Chinese women not to marry foreigners.

AI video: A Chinese woman is first shown in a happy relationship with her African partner, and then shown in a state of desperation after she moved to Africa with him.

There are also many videos showing Chinese men as heroic protectors of women being harassed by foreign men. One recurring scenario shows a Black man harassing a Chinese woman in a shopping street before being beaten by a Chinese man who comes to her defense.


AI video: Chinese man saves Chinese woman from getting harassed by a foreigner.

Although these videos mainly feature Black African men, with Africa portrayed as a kind of dystopia, some also include white or Indian men.

 
4️⃣ The Undesirable/Dangerous Migrant
 

About 10% of the videos take place at airport immigration or border control, showing foreigners arriving without money, carrying drugs, or seeking to exploit Chinese hospitality.

One example shows Indian men arriving at the Chinese border and claiming that they want to “enjoy Chinese women.” They are refused entry after an official questions them about their finances.


AI video: Indians denied at the border.

The endgame is always the same: they are denied entry and sent back to their country. These stories predominantly feature Indian characters.

💡 To get a rough idea of which racialized groups appear most often, I analyzed a sample of 35 videos collected from my timeline: approximately 39% featured Indian characters, 28% White/Western characters, 24% Black/African characters, 6% Filipino characters, and 3% Japanese characters.

 

Reversed Humiliation

 

The xenophobic AI slop that we’re seeing is about more than just “foreigners behaving badly.” Besides the videos showing Chinese women moving to Africa, the basic formula running through most of them is:

Foreigners cross moral or social boundaries and violate rules → they victimize Chinese people or otherwise bring humiliation or inconvenience to others → forceful intervention by a morally upright Chinese person → punishment and restored order.

These videos do two things.

➡️ One important effect is that they produce a sense of “Chineseness” by constructing a threatening “Other” that is never Chinese (even though the foreigners all look different, they are never ethnically Chinese). In doing so, Chinese national identity is defined through contrast with how bad the Other is.

The foreign villain is deceptive, uncivilized, backward, and disruptive—a threat to women, public order, and social stability—whereas the Chinese characters are morally superior, embodying loyalty, civility, modernity, collective responsibility, and the protection of social and historical continuity. The foreigner therefore does more than play the villain: his imagined identity helps define who the Chinese are and what contemporary China is.

➡️ Another effect is that these videos offer a form of catharsis in China’s “new era.” They coincide with increasingly prominent narratives about China’s exceptional rise, its emerging superpower status, and the “decline of the West.” At the same time, they evoke the painful history of 19th China and the “century of humiliation”—a period portrayed in contemporary education as one in which foreign powers aggressively and violently imposed their rules on a weak China.

These AI fantasies symbolically reverse that history. The videos show that Chinese people are no longer passive victims, but strong and assertive defenders who fight back against foreigners who disrespect them or exploit Chinese hospitality. Through violence presented as morally justified, historical humiliation is transformed into national victory: China is no longer subjected to rules imposed by outsiders, but has become the country that sets the rules and possesses the strength to enforce them.

 

The Many Faces of Chinese Digital Nationalism

 

This recent trend shows that digital nationalism in China has many faces, and that this one in particular is not actively boosted by state media nor supported by official voices.

The timing of these videos does not just mark a new era of Chinese digital nationalism; it also coincides with a new wave of China tourism and a travel boom, with trips to China by foreign nationals rising sharply since the Covid era amid more lenient visa policies. This includes an increase in visas issued to Indians at a time when Indian and Chinese authorities have been working to normalize bilateral relations.

Earlier in July, Chinese newspaper The Paper published an article pushing back against growing online hostility toward Indians in China, arguing that individual misconduct should be addressed without stereotyping an entire nationality or turning it into xenophobic outrage. In a noteworthy move, the full article was republished on the website of the Chinese embassy in New Delhi—showing Chinese authorities pushing back against these trends and defending Indians to Chinese netizens.

At the same time, this is perhaps also a case of lead by example. An AI-animated video released by state media outlet China Daily which depicted the Philippines as a “ragged monkey” has also made international headlines recently, with the imagery called racist and unacceptable.

Even though the authorities might not be happy about the flood of racist or xenophobic AI videos at a time when state media are promoting just how welcoming China is to foreigners, official videos such as these can also fan the flames and provide examples for grassroots creators to draw on.


 

🔗 SEEN ELSEWHERE

 

🔹 Fresh “feet juice,” anyone? Chinese female cosplayers recently caused a stir at an anime convention in Guangzhou by selling cups of lemon water from the tubs in which they were soaking their feet. Read via SCMP.

🔹 China saw a new series of cyber crackdowns in July, including one targeting so-called companion bots—AI characters created to offer consumers emotional support as virtual friends. Having to bid farewell to these companions in light of the new ban has been really tough for users, with some even trying to “rescue” their virtual friends by downloading them. Read via Ginger River Review.

🔹 Earlier this year, Amsterdam-based cybersecurity researcher and journalist Marc Hofer came across a futuristic-looking dashboard that turned out to be an unsecured Zhangjiakou police dashboard, offering a rare window into how Chinese local authorities track foreigners by collecting and aggregating vast amounts of private data. Read via The New York Times.

🔹 People in China can now get paid US$15 to US$700 to license their faces for AI-generated entertainment productions. As the AI boom drives demand for an ever-wider range of human faces, Chinese companies have found a solution: buying the legal rights to people’s faces. Read via Rest of World.


 

🀄 ONLINE PHRASE OF THE WEEK

 

洛阳纸贵 Luòyáng zhǐ guì

Lit.:Paper has become expensive in Luoyang
Meaning:Flying off the shelves / selling like hotcakes

Who thought print media could still go viral in this digital age?

Just a few months ago, Chinese mathematician Wang Hong (王虹, b. 1991) from Guangxi became the first woman to win the top prize at China’s most prestigious math congress for her work on the three-dimensional Kakeya conjecture. On July 23, she was awarded the Fields Medal, also dubbed the “Nobel Prize of mathematics,” one of the highest and most prestigious international honors a mathematician can receive.

Together with fellow math talent Deng Yu (邓煜), she became one of the first two Chinese citizens to be awarded the Fields Medal and is only the third woman ever to win the prize.

After her win on July 23, the provincial Party newspaper Guangxi Daily (广西日报) featured her on its front page with a long article about her story and the headline “Wang’s Conjecture” (王的猜想, Wáng de Cāixiǎng). The article was praised for its “great title,” as it literally refers to her research but can also be read as “the conjecture of the king” (王 Wáng also means king), hinting at Wang’s ascension to the throne of mathematics.

Because of its unusual headline and prominent coverage—and because the Fields Medal wins were seen as confirmation of China’s status as a “strong mathematics country” (数学强国, shùxué qiángguó), especially since both mathematicians were educated in China until adulthood—the article went viral, turning that issue of Guangxi Daily into a must-have item.

This popular demand for physical copies created what Chinese commentators called a case of 洛阳纸贵 (luòyáng zhǐ guì), “paper has become expensive in Luoyang”—a classical idiom for a text so popular that it drives up the price of paper.

The idiom originated during the Western Jin dynasty (265–316 CE), when a work by writer Zuo Si (左思) became so popular that people across Luoyang rushed to make handwritten copies of it. The work’s popularity supposedly drove up the price of paper, giving rise to the expression 洛阳纸贵. It’s now an idiom used for written work that is in high demand.

Although a single copy of Guangxi Daily costs 1.35 yuan (about $0.19), the print edition’s resale price on e-commerce platforms initially jumped to 65 yuan ($9.60), with the going price now around 38 yuan ($5.60).

On apps like Xiaohongshu, showing off your own copy of the “Wang’s Conjecture” Guangxi Daily newspaper became a way for users to “check in” and show their support for Wang, Guangxi, and China’s mathematical talent. In doing so, Wang’s win unexpectedly also created one of the most viral moments in Chinese print media in a long time.


 
That’s a wrap! Thanks to Miranda Barnes, who contributed to topics discussed in this edition. Also thanks to Ed Sander for sending in some of the videos that have helped me in my research of the main topic.
 


Eye on Digital China, by Manya Koetse, is co-published on Substack and What’s on Weibo. Both feature the same new content — so you can read and subscribe wherever you prefer. Substack offers community features, while What’s on Weibo provides full archive access.

Spotted a mistake or want to add something? Please let us know in comments below or email us. First-time commenters, please be patient – we will have to manually approve your comment before it appears.

©2026 Eye on Digital China/Whatsonweibo. All rights reserved. Do not reproduce our content without permission – you can contact us at info@whatsonweibo.com.

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China Insight

“Even Pigs Have AC”: The European Heatwave Through Chinese Eyes

As Europe struggles through record heat, Chinese social media is turning the story into something much bigger than the weather. Plus: the graduation speech everyone is talking about & more.

Manya Koetse

Published

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🔥 China Trend Watch (week 26/27 | 2026) Part of Eye on Digital China, this is my premium newsletter where I explain the stories, memes, debates, and viral moments shaping online conversations in China. This edition was sent to paid subscribers — subscribe to receive the next issue in your inbox.


 

Here’s your weekly update on what’s been trending. In case you missed it, earlier this week I published a deep dive into the CITIC Tower plane crash and how its immediate aftermath was handled online. In this newsletter: Louis Vuitton’s victory in a noteworthy trademark case against a Chinese tea brand; how and why the European heatwave has become a major topic in China; a controversial gaming character; and an inspiring must-know phrase of the week.

 


 

🗞️ QUICK SCROLLS

 

🍉 Don’t buy precut watermelons. During these hot days, watermelons are a popular snack, but this stern warning went viral: avoid pre-cut watermelons sold by roadside vendors, as they’re a potential health hazard due to improper refrigeration and cross-contamination from cutting surfaces and knives —you have no idea what else they’ve been used for 😬.

🇯🇵 China blames Japan for ties hitting a new low. During a July 1st press briefing, China’s Foreign Ministry said Sino-Japanese relations are facing “severe difficulties,” blaming Tokyo’s stance on Taiwan and security issues. The remarks come amid renewed tensions, including Japan’s announcement that multiple Chinese naval vessels had transited waters near the country and the reported formal arrest of a Japanese citizen detained in Dalian.

🌾 No messing around with China’s heroes. A Chinese agricultural influencer with over 2 million followers has been permanently banned from Douyin after posting negative remarks about the hybrid rice breeding technology developed by the late Yuan Longping (袁隆平), China’s national hero and “Father of Hybrid Rice,” widely praised for his role in combating poverty and hunger.

🛎️ The 24-hour checkout as a new hotel standard? Check in at 3 pm, check out at 3 pm the next day—that’s the idea behind a viral checkout policy introduced by the Chinese hotel chain Qinzhu Hotel (沁住酒店). The policy breaks with the long-standing industry practice of requiring guests to check out before noon. Instead, checkout is calculated from the guest’s actual check-in time, allowing them to stay for a full 24 hours before checking out. The policy is generating discussions, with many wondering if this could point towards changing policies in the broader industry.

🎖️ The Party turns 105. July 1 marked the 105th founding anniversary of the Communist Party, an occasion heavily promoted across Chinese social media as eight Party members received the “July 1 Medal” (七一勋章), the Party’s highest honor. Among them was Henan village Party secretary Li Liancheng (李连成), who transformed a poor village into a model of rural development. July 1 also marks 29 years since Hong Kong’s return to Chinese sovereignty in 1997.

📅 Interesting fact: July 1 is not the Communist Party’s actual founding date. The 1st National Congress opened in Shanghai on July 23, 1921. The Party settled on July 1 as its anniversary in 1938 only because the Yan’an-based delegates who had attended the congress, including Mao Zedong and Dong Biwu, could remember that it had taken place in July, but not the exact day (and wartime conditions made archival verification difficult).

🌸 Whose flower is it anyway? The French luxury house Louis Vuitton won a first-instance trademark infringement case against the new Chinese tea chain Molly Tea (茉莉奶白) this week. The Chinese brand was sued over the four-petal flower symbol in its logo, similar to LV’s core floral element. But many netizens disagree with the judge’s decision, arguing that the flower can be traced to the iconic Baoxianghua (宝相花) motif that flourished during the Tang Dynasty (618-907).


 

👁️ WHAT STOOD OUT

 

Nationalism, Soft Power, and the European Heatwave in China

AI-generated images posted on Chinese social media showing Europeans suffering in the heat while Chinese pigs are relaxing with cool units (left) and Chinese manufacturers selling out (right).

The high temperatures in Europe have become a hot topic in China, where the heatwave across France, Belgium, Germany, and other countries has been one of the biggest international stories of the past two weeks, with China cast in a particularly prominent role.

In China, the European heatwave, with temperatures reaching 40–45°C and causing deaths across several countries, is discussed from various angles and is also used to make broader geopolitical, economic, and ideological points about Europe and China-EU relations. These are the three dominant ways in which the heatwave is currently being discussed on Chinese social media:

 
🌡️ 1. “China Is Keeping Europe Cool”: European Heat Through the Lens of Chinese Soft Power and Anti-”De-Risking” Narratives

Chinese state media have framed the European heatwave by emphasizing the role of Chinese-made air conditioners. In countries such as Spain, Germany, and France, air-conditioner sales have nearly doubled compared to last year, with Chinese manufacturers such as Haier and Midea reporting sales increases of up to 70% while ramping up production to meet demand.

A main narrative is that China is helping Europe by meeting demand at a critical time. A similar narrative emerged during the 2022 energy crisis, when Chinese media emphasized how made-in-China products, from blankets to heaters, were keeping Europeans warm.

As a recent Xinhua commentary argued, the current shortage demonstrates that Chinese manufacturers are filling a gap where European companies are falling short. While Europe increasingly frames China-EU trade in terms of “de-risking,” the article argues that Chinese manufacturing actually provides resilience during times of crisis and should therefore be seen as an asset rather than a risk.

 
🌡️ 2. “Even Pigs Have Air Conditioning in China”: Schadenfreude and Nationalism

The heatwave story and the fact that most European homes do not have air conditioning have also been met with ridicule and disbelief on Chinese social media, where one recurring joke is that while Europeans are suffering through extreme heat, even pigs have air conditioning in China.

The story partly originated on Chinese social media but was also fueled by posts on X. Around June 24, one tweet showing Chinese pigsties equipped with air conditioners received thousands of likes.

Chinese netizens also had plenty of banter over other X posts in which Europeans proudly showed off their newly purchased air conditioners, as though they had just discovered a new technology. For many Chinese commenters, it is simply unimaginable that air conditioning is still considered a luxury in much of Europe.

A local Hai’er account on Xiaohongshu joked:

💬 “Europeans spend hundreds of euros on an AC and still have to check the regulations; we spend a few thousand yuan (…) and enjoy wrapping ourselves in a quilt while eating watermelon in the middle of summer.”

A recurring theme in these discussions is that China once admired Western technology and modernity, whereas today the roles seem reversed. Now, some commenters say, Europeans are marveling at Chinese-made air conditioners. As one Weibo wrote: “It’s like our ancestors when they first saw cars.”

 
🌡️ 3. Europe Is Putting Climate Policy Ahead of Ordinary People: Criticism of EU Governance

Another dominant theme is the idea that Europe has become hypocritical—or excessively “politically correct”—in its environmental policies. Many commenters argue that the low prevalence of air conditioning in European homes is partly the result of regulators’ longstanding skepticism toward air conditioning on environmental grounds.

This has fueled the narrative, amplified by Chinese media this month, that Europeans are now suffering and even dying during heatwaves because green ideology has stigmatized air conditioning.

At the same time, many users mock what they see as the EU’s willingness to criticize other countries over greenhouse gas emissions while failing to protect its own citizens from extreme heat.

One AI-generated meme showed crying polar bears, monkeys, and penguins alongside the slogan:”Save nature! Save the animals! Oppose Europe installing air conditioning—this is a betrayal of Mother Nature.” One of the meme’s posters wrote on Weibo:

💬 “Europeans have been preaching the gospel of environmentalism (环保圣经). Now, it’s finally coming back to bite them.”

Another depicted Ursula von der Leyen relaxing beneath a powerful Midea air conditioner, comfortably enjoying the very equipment that her policies supposedly discourage.

All in all, for some, the debate over air conditioning is about something much bigger. The lack of air conditioning in many European countries—along with the regulations, infrastructure constraints, and electricity costs surrounding it—has become symbolic of a broader reassessment of Europe. For some Chinese netizens, it challenges the long-held idea that life in Europe is necessarily better or more idyllic than life in China.

One netizen even advised fellow Chinese against emigrating to Europe:

💬 “Over the next five to ten years, I think people in China will become much more clear-eyed, and many existing illusions about Europe will gradually disappear.”


 

📱ON THE FEEDS

 

No More Werewolves in the Love and Deepspace House

The Chinese mobile game Love and Deepspace (恋与深空) has been all over the feeds, with some Weibo discussions garnering nearly half a billion views after the game was hit by controversy.

The game, developed by Papergames, is a so-called otome game — a story-based romance video game aimed primarily at women. Recently, a new male character lead was introduced: Ao Yin (敖尹, English name: Valk0), introduced as a werewolf, who breaks into the home of a woman living alone as part of a romantic scenario, after which he says: “What’s wrong with inviting the wolf into the house?” (引狼入室有什么不好) — a line critics say romanticizes non-consensual home intrusion.

What also sparked outrage was a reference to an “A-0731” file number tied to an in-game human drug-trial dossier. Players connected “0731” to Unit 731, the biological and chemical weapons program operated by the Japanese Army in China during the Second Sino-Japanese War/WWII.

The developers apologized, and for now, Ao Yin is canceled entirely — no more werewolves coming in the house.


 

🀄 ONLINE PHRASE OF THE WEEK

 

“Move forward firmly amid the noise”

在众声喧哗中坚定前行 (zài zhòngshēng xuānhuá zhōng jiāndìng qiánxíng)

An unusual speech by a Peking University professor made waves over the past week. Cheng Lesong (程乐松), chair of Peking University’s Department of Philosophy, delivered a graduation speech on June 26 that sparked widespread discussion for breaking away from the usual clichés and generic commencement themes.

In the speech, Cheng captured the cultural mood and social pressures facing China’s younger generations today: a society where everything—from career choices to a cup of milk tea—needs to be meaningful, yet increasingly feels meaningless; and where everyone is expected to succeed while increasingly feeling like they’re falling short.

“The anticipatory anxiety about the ruthlessness of social competition leads us to plunge into an overwhelming fear of failure,” Cheng said. “Because we expect constant affirmation, we come to interpret every ordinary day as proof that our lives have failed. We become absorbed in the hope that one day we will ‘begin our real lives,’ forgetting that we are already living them.”

Life was never meant to be meticulously ordered, Cheng argues, and needs room for a certain amount of chaos and twists and turns that no one saw coming. A completely disordered life is unimaginable, but so too is a life of perfect precision. How we go through life depends on how we deal with it, how we understand ourselves, and how we learn to allow life to unfold.

The true mission in our lives, the lifelong task that philosophy presents to us according to Cheng, is therefore to carve out a unique spiritual path for ourselves, and “to move forward steadily amid the cacophony of many voices.”

That message has struck a chord among netizens, with some saying they replayed the speech over and over again because they felt Cheng was really talking about the predicament facing young people today.


That’s a wrap. Have a good week, and keep your head cool.

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Best,

Manya


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