Study apps are more popular in China than ever before. These are the apps that are favorites among Chinese mobile users, to expand their knowledge and study online.
Just three years ago, we wrote about the booming business of e-learning in China and the increasing popularity of cyber studying. In a time when Chinese mobile users spend more time on their phones than ever, the market has developed a lot since then, and study apps have become more popular than ever before.
The rise of online education (在线教育) has made it possible for people to study any topic they like, no matter how old they are, where they live, or what they do. Moreover, compared to traditional education, online studying is relatively cheap, or even free, making education more accessible to people from all layers of Chinese society. In this way, online education is a source of opportunities – both for mobile users and for companies tapping into the market.
We made our selections in our lists based on the data from the Android app stores Tencent, Baidu, Huawei, and Zhushou360. We tried our best to give you a representative overview of a variety of apps that are currently most used within this category in China, but want to remind you that these lists are no official “top 5” charts.
This article is the last of a series of five articles, listing popular Chinese apps in the categories of short video & live streaming, news, health & sports, and mobile games. We’ll list the other categories for you below this article, but let’s move over to review these mobile study and learning apps now.
#1 Help with Homework 作业帮
Help with Homework, as the name already suggests, is an app that provides primary and secondary students with study-enhancing features, offering help with courses including Chinese, English, math, history, physics, and chemistry.
In the partly free app, students can take pictures of their homework or tests. The app will then tell them if they made any mistakes. There is also a tutoring function including audio, free lessons, extra study material, a question bank, and a dictionary. It is also possible for users to upload their own essay which will then serve as an example for others.
The app was launched in 2014 by a like-named company in Beijing. Throughout the years, the app won several awards, but more importantly, it became the holy grail of every young student across the country.
According to their own website, Help with Homework has over 400 million users. And according to a report by Jiguang, more than 84 percent of the children up to the age of 15 who have a smartphone have a favorable attitude towards the app. But not only children benefit from the app. More than 82 percent of people in the age category 36 to 45 also showed a positive attitude toward the app.
In the Tencent Appstore and Apple stores, the app currently ranks subsequently first and fifth most popular education app.
#2 Study Xi Strong Country 学习强国
Study Xi is an app that was launched by the Propaganda Department of the Central Committee of the Communist Party. The app was launched on January 1st of this year, and has been a hit ever since.
The app is a multi-functional educational platform that offers users various ways to study Xi Jinping Thought, Party history, Chinese culture, history, and much more. To encourage users to study, the app also awards its users with incentives. There are several ways to earn points, for example through reading articles, watching videos, spending a certain amount of time on the app, sharing or saving articles or getting all the answers right with a quiz. With enough points, users can get discounts or free items online.
Himalaya is China’s most popular audio sharing platform. The app was first launched in 2013 and was an instant success. Within two years, the app reached 200 million users, and continued steady growth. In 2017, Himalaya was selected amongst the 30 most influential Chinese enterprises of the century.
According to the company’s website, Himalaya currently caters to 450 million people. They offer users a wide variety of (educational) podcasts, audiobooks, (live) radio, and music. Some audio is free, some features need to be paid for. For most paid features, users can first partly listen to the audio-book before they can decide upon whether or not they want to purchase it.
But Himalaya is not only about audio content. It is also Himalaya‘s mission to “empower podcast creators.” By providing production, distribution, and marketing support, the app also helps creators to connect with their audiences and allow them to earn money.
In the fourth quarter of 2018, Himalaya’s daily active users grew from 12 million to 13.4 million, making it the most popular app of 2018 in the category of knowledge.
Himalaya is also available in English. However, the Chinese and International Himalaya are two separate apps and use a different logo.
#4 iReader 掌阅
iReader is amongst the leading digital reading distribution platforms globally. The company was established in 2008, and since then set up cooperations with over 600 copyright collectives. Following the domestic success, iReader went global in 2015, and is now available in more than 150 countries and has 500 million users worldwide.
The Chinese version of the app divides its content in manga and “bookstore or book city” (书城), meaning everything but manga. Both categories, however, offer a wide variety of subjects. At first sight, most content is (partly) paid, but there is also a button for free books, audio books, and podcasts, offering access to a mass of content that helps to build on knowledge and to study.
Kai Shu Story is both a storytelling app for young children as a publishing house for children’s books. The app is mainly focused on children in the kindergarten and primary school age group, offering a wide range of genres including fables and fairy tales, science and history, famous foreign works, and – perhaps the most popular – Chinese literary works.
Different from most of the apps we covered in our “top 5 selections”, the most popular content of Kai Shu Story is has a paywall. Top paid packages include The Three Kingdoms, Poetry is Coming, Journey to the West and Kai Shu Tells History, where China’s history starting from the Shang Xia period up to the end of the Qing Dynasty is told in 635 stories.
In order to offer all users the opportunity to explore and learn in a fun way, the app also provides plenty of free content. But that is not all there is to it. Most stories end with a question to readers, who are then free to share their answers or post other remarks in a group chat. And for those whose listening skills are not so strong, most stories come with a written script too – also making this an excellent app for foreigners studying Chinese!
Kai Shu Story is founded by Mr. Wang Kai (王凯), a former host of China’s Central Television Station (CCTV) and dubbing artist (see featured image of this article). Kai dubbed thousands of famous TV dramas and movies before he resigned to spend more time with his children.
One afternoon – so the story goes – he accidentally shared a story recording for his daughter with his daughter’s kindergarten group-chat. After hearing the audio, Kai immediately received enthusiastic reactions from parents asking him to upload more stories. With his love for telling stories, he continued sharing his readings, and in no-time gathered a small fanbase. The members in the group chat gave him the affectionate name ‘Kai Shu,’ which literally translates as ‘Uncle Kai.’
From 2014 to 2016, the group-chat evolved into an official WeChat account, which subsequently led to the app. Since the launch of the app in 2016, Kai and his team have uploaded more than 8000 stories, which have been played around 3 billion times, adding up to a staggering 229 million hours of listening, according to the official website.
Kai Shu Story is currently ranked among China’s top-grossing education apps in the Chinese Apple Store.
Gabi Verberg is a Business graduate from the University of Amsterdam who has worked and studied in Shanghai and Beijing. She now lives in Amsterdam and works as a part-time translator, with a particular interest in Chinese modern culture and politics.
Social media is utilized as a tool in the response to the floodings in Henan province. Once again, Weibo facilitates active public participation to provide immediate assistance to the people facing this natural disaster.
On Tuesday, July 20, heavy rainfall caused major disruptions in the central province of Henan. The amount of rain over the last three days in Zhengzhou is reported to be the same as what it would usually receive in an entire year.
It is reported that Henan Province has initiated the highest-level emergency response to floods, and China’s State Flood Control and Drought Relief Bureau has dispatched a workgroup to Henan, initiating level III emergency response rescue work.
Since the evening of July 20, news and information streams on the heavy rains and floods have been dominating Chinese social media. In the midst of the disastrous events, Weibo has become an online space for people seeking help, those disseminating information on available resources, and for other related activities that help netizens engage in emergency management and accessing information.
The volume of such messages is huge, with thousands of netizens seeking ways to help speed up rescue work and actively contribute to the emergency relief efforts.
The organically improvised response protocol on social media includes the following guidelines:
Verify, summarize, highlight, and spread online help requests posted by people from different locations
Remind people to delete help-seeking posts once they have been rescued or have found assistance.
Disseminate relevant knowledge relating to emergency care and response, and public health information, such as how to deal with different disaster scenarios, warning people about the safety of drinking water during floods, etc.
Share information regarding mental health and psychosocial support during the different phases of the disaster.
When posts of people trapped by the heavy rain started to be published on Weibo, many online influencers, no matter what subject they usually focus on, participated in spreading help-request posts that were not getting a lot of online attention.
Erdi 耳帝, a music influencer with nearly 15 million fans on Weibo, has been retweeting the online posts of people asking for help since the night of July 20.
The social media influencer Erdi has been kept retweeting asking-for-help posts since the night of July 20.
An example of such an online emergency help request (求助贴) is the following post of July 21st, 17:15 local time:
“Our entire neighborhood is cut off from water and electricity, the water level is rising to chest level, and we currently have no drinking water at the moment. Need help urgently.
Status: Verified, pending rescue.
Seeking help: Wu M**, phone 13*****27
Number of people to be rescued: five or six thousand
Location: Zhengzhou City, Henan Province, Zhengdong New District, Shangdu / Xuzhuang Street intersection, east courtyard of Shangdu Jiayuan Muzhuang district (we can’t exit the building, there is no water, no electricity, no supplies, and it’s been 24 hours)”
Once people who have been trapped by the water are rescued, the user who published the post will delete the original post to make sure other emergency posts are also noticed and disseminated.
Some Weibo users engage in organizing scattered online information in one single post, e.g. posts regarding local electricity leakage, making this information more accessible and easier to understand.
One post that was among the top-shared ones this week, is a picture that includes contact information of rescue teams of both officials and civilians. When realizing that some people were unable to upload the picture due to poor internet connections caused by the heavy rain, an up-to-date and full-text version was quickly shared by netizens.
Some Weibo users listed various methods to get assistance for hearing-impaired and deaf-mute people affected by the floods, advising people to download various apps to help to communicate and translate.
Besides the more general practical advice and emergency action plans shared by Chinese social media users, there are also those who pay attention to the importance of personal hygiene during these times. Some are sending out information about menstrual hygiene needs during floods, reminding women to frequently change sanitary pads and try to keep the genital area clean and dry due to the risk of infection. A hashtag related to menstruation during the flooding momentarily ranked fifth in the top search lists (#河南暴雨 如果你出在经期<).
Information on mental health support is disseminated all across social media.
People also try to provide mental support in other ways. A student orchestra spontaneously performed at the Zhengzhou station, where dozens of passengers were left stranded in the night. The video clips of the performance went viral, with the young musicians playing two widely-known songs, “My People, My Country” (我和我的祖国) and “Ode to the Motherland” (歌唱祖国). Many social media users shared the clips and expressed how the performance moved them to tears.
A kind gesture in these terrible times. This youth orchestra pulled out their instruments and performed for all those other passengers who are stranded at the Zhengzhou East Station tonight ❤️ All trains were suspended after 2am on the 21st. pic.twitter.com/50THGOhy6O
Some video clips that show how ordinary people save ordinary people amid such a natural disaster have also been widely shared. One video shows citizens of Zhengzhou standing in a line and use a rope to pull people from an underground floor where they were trapped by the water flooded.
Earlier in this thread there was a video of people helping those trapped in lower levels. There is more footage showing other places in Zhengzhou where citizens also joined forces to help those trapped by the water to get out safely. pic.twitter.com/1R9q1JcUtY
In all the aforementioned ways and many more, Weibo has become a public platform for Chinese people to respond to the Henan disaster, efficiently communicate and keep track of help requests, organize and disseminate related information, and provide access to timely knowledge and relevant advice.
With so many online influencers and ordinary netizens voluntarily joining in, the online information flows are quickly circulating, allowing for necessary public communication channels while other resources and communication methods are still overwhelmed or in the making. The last time Weibo was used as an efficient emergency communication tool was during the early days of the COVID19 outbreak in Wuhan.
“Please stand strong, Zhengzhou” and “Hang on, Henan,” many commenters write: “Help is underway!”
Also see our previous article on the situation in Zhengzhou here.
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This week marks the anniversary of the Tiananmen student protests which started in April 1989 and ended with the violent crackdown on June 4th of that year.
It is the time of the year that censorship on Chinese social media intensifies, which is noticeable in various ways.
One noteworthy change is the disappearance of various Weibo emoji. Already in 2012, China Digital Timesreported that the Sina Weibo platform quietly removed the candle icon from its collection of “frequently used emoticons” just before June 4. A year later, Shanghaiist also reported that the candle emoji had once again been removed, making the disappearing emoji a questionable annual Weibo tradition.
On Twitter, BBC reporter Kerry Allen (@kerrya11en) posted earlier that usually at this of year, it is not just the candle that disappears from Weibo’s list of emoji, but also the leaf, the cake, the ribbon, and the present.
It's that time of year where I start watching #Weibo closely as emojis suddenly disappear ahead of the Tiananmen anniversary.
There don't appear to be any restrictions on the platform just yet, but the four clumsily circled emojis always vanish around this time. pic.twitter.com/kHuOPrVaqE
A screenshot taken by What’s on Weibo on June 1st of this year showed that all emoji were still available.
But on June 3rd, three emoji had disappeared from the list, including the falling leaf (风吹叶落), candle (蜡烛), and cake (生日蛋糕).
Screenshot June 1 2021 (left) versus June 3 2021 (right).
The disappearance of the emoji means that Weibo posts that were previously made by official media using these emoji also no longer contain them – instead, only the emoji description shows up.
To circumvent censorship, social media users in China often use emoji, creative language, or images to get their message across. To keep discussions on the violent events of June 4 contained, online censors also crack down on sensitive words, numbers, photographs, and symbols.
At this time, the term ‘Tiananmen’ has not been banned on Weibo, but the only posts using the term are official ones about another anniversary, namely that of the Communist Party. The Communist Party of China will mark its 100th anniversary in July.
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