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Winnie the Pooh on Weibo – from Cute Bear to Political Meme

Over the past four years, Winnie the Pooh has gone from an innocent bear to a political meme on Chinese social media. As the bear has resurfaced on Weibo, online censors are busy, once again, tracking down and removing the cheeky bear’s image. The online ‘bear hunt’ has now made Little Pooh a symbol of defiance against censorship.

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Over the past four years, Winnie the Pooh has gone from an innocent bear to a political meme on Chinese social media. As the bear has resurfaced on Weibo, online censors are busy, once again, tracking down and removing the cheeky bear’s image. This online ‘bear hunt’ has now made Little Pooh a symbol of defiance against censorship.

On July 15, Wang Xiaochuan, the CEO of China’s search engine Sogou, posted an image of Winnie the Pooh on his Weibo account, writing nothing but “Little Pooh” along with it. Among his 2,7 million followers, around 500 people liked his post and over 200 shared it. Nothing special, it would seem – but over the past few years, Pooh bear has become more of a political meme in China than just a cute little Disney bear.

“You’ve got balls to post this,” one person responded. “Won’t this cause trouble for your company?”, others wondered: “Aren’t you scared to post something so sensitive?”

Over the weekend, rumors about Winnie the Pooh censorship circulated on social media in China as posts containing the bear’s name or image were taken down from Weibo and Wechat. It led many netizens to write about Winnie to test if their posts would be deleted.

 

“As I watched, I told my mother and father the similarities were uncanny.”

 

Although Financial Times reports about a thorough Winnie the Pooh “crackdown” in China, many of these posts also remain uncensored, triggering discussions on social media platforms about what is and is not ‘harmonized’ (censored).

“Obviously I can write [about Pooh], you can also find ‘Winnie the Pooh’ search results on Sina, and on video websites I can also see Pooh’s cartoons. Why don’t you first verify these things? I really hate this kind of fake news,” one annoyed girl wrote on Weibo.

“My posts about Winnie have already been removed 5 times, so it’s really true,” one other microblogger said. Many others also posted photos of how their Pooh-related content was being banned from Weibo and Wechat.

Person on Weibo posting image of Winnie on July 15.

It is not the first time for Pooh to become a target for China’s online censors. It all started with an image of Pooh and Tigger in 2013, following the California summit between Barack Obama and Xi Jinping. Chinese netizens found a resemblance between the two leaders and the friends from the Hundred Acre Wood. The image soon went viral and was then taken down by censors.

Netizens compared Pooh and Tigger to Xi Jinping and Barack Obama; the image went viral in 2013 and was then taken down by censors.

In September of 2015, an image of Pooh became trending again on the day of the military parade. During the Beijing Parade that commemorated the 70th anniversary of WWII, President Xi Jinping drove around in a car (image), inspecting the troops. When someone posted an image of Pooh bear in a toy car, it was shared 62.000 times in little over an hour. Online responses included: “As I watched [the parade], I told my mother and father the similarities [between Pooh and the President] were uncanny.” The post was then soon deleted from Weibo.

This image of Pooh was censored in 2015.

Despite censorship – or actually because of it – a new political meme was born. Throughout the years, Pooh has resurfaced on Chinese social media at several times, also including other figures from the world of Pooh.

Another friend from the Hundred Acre Wood. Abe resembled Eeyore during this chilly handshake.

When President Xi had a somewhat chilly meeting with Japan’s Shinzo Abe in 2014, for example, an image of Eeyore and Pooh was shared online when netizens discovered another ‘eery resemblance.’

 

“An outcry against the very policies that forced it to become a secret symbol.”

 

This time, the resurface of Pooh seems to be more than just a humorous comparison to China’s president: the bear has become a symbol of defiance against online censorship. Had his image never been censored in 2013 and afterward, it would not carry the meaning it has today. Posting about Pooh is now showing resistance and messing around with China’s army of online censors.

In this way, Winnie the Pooh is somewhat similar to the Grass Mud Horse, one of China’s most famous memes. The 3-character phrase ‘cao ni ma’ (草泥马) literally means ‘grass mud horse’, but is pronounced in the same way as the vulgar “f*ck your mother” (which is written with three different characters).

A mythical animal?

In 2009, the ‘grass mud horse’ became some sort of mythical creature that resembled an alpaca. Everyone knew that it was actually a big middle finger to the authorities; it was netizen’s way of showing censors that they could avoid them through creativity. Chinese artist Ai Weiwei ‘adopted’ the ‘cao ni ma’ grass mud horse, spreading images of himself riding it, or holding it in front of his private parts.

Is Winnie the Pooh the new ‘grass mud horse’?

According to An Xiao Mina in “Batman, Pandaman and the Blind Man: A Case Study in Social Change Memes and Internet Censorship in China,” the grass mud horse became “an outcry against the very policies that forced it to become a secret symbol” (2014, 361). Similarly, it is also the somewhat bizarre ‘bear hunt’ for Winnie that has given the character its new status on Chinese social media.

 

“What did Winnie the Pooh ever do wrong?!”

 

Pooh’s resurface comes at a time of tightening censorship. The recent death of Chinese dissident Liu Xiaobo has added to the crackdown of any potentially politically sensitive content on Chinese social media.

For many netizens, posting about Winnie has simply become a game. “Why is the name Winnie the Pooh being censored? Hahahaha!”, some post, with others replying with just the name “Winnie the Pooh” to see how quickly their posts will disappear. “I heard the word Winnie the Pooh has been banned so I am just writing this post to check it out,” many people write.

But there are also people who are angered over the alleged ban on Pooh: “What on earth has Winnie the Pooh ever done wrong!?”

“See you next time, Winnie,” some netizens write, posting a picture of Piglet hanging up a picture of Pooh.

Some commenters think Pooh might not be back on Weibo anytime soon. They post his image and say goodbye for now: “Let’s say farewell to Winnie the Pooh.”

By Manya Koetse

References

Mina, An Xiao. 2014. “Batman, Pandaman and the Blind Man: A Case Study in Social Change Memes and Internet Censorship in China.” Journal of Visual Culture, 13(3): 359–375. http://doi.org/10.1177/1470412914546576

©2017 Whatsonweibo. All rights reserved. Do not reproduce our content without permission – you can contact us at info@whatsonweibo.com.

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Manya Koetse is the editor-in-chief of www.whatsonweibo.com. She is a writer and consultant (Sinologist, MPhil) on social trends in China, with a focus on social media and digital developments, popular culture, and gender issues. Contact at manya@whatsonweibo.com, or follow on Twitter.

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    AC

    July 18, 2017 at 3:32 am

    Looks like BBC plagiarized most of this article without giving acknowledgement and of course putting their own propaganda spin on it. http://www.bbc.com/news/blogs-china-blog-40627855

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China Insight

Noteworthy Weibo Moment: Qingdao Government Account Shows Support for LGBT Community

“The best official account post I’ve ever seen on Weibo.”

Wendy Huang

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Some netizens are moved to tears to see an official government account making a public statement in support of the gay community.

Just a day ahead of the 2019 International Day Against Homophobia, Transphobia, and Biphobia (May 17), a Qingdao government social media account has attracted the attention of Chinese netizens for showing support to the gay community.

On the night of May 15, the Information Office of Qingdao Municipal Government published the noteworthy post on its official Weibo account Qingdao Fabu (@青岛发布), which has over 3,8 million followers.

“In a world of equality, let all people turn away from homophobia” (“在平等世界里,让所有人不再恐同”), the post said, commenting on the recent trending news of a 15-year-old boy who came out as gay and posted a suicide note on his Weibo account.

The incident shows us the difficulty and hopelessness homosexual people are suffering. The world should be equal and free, and as the International Day Against Homophobia (#517不再恐同日#) is nearing, let’s call on the people around us to express our love of equality and kindness,” the post said.

Within a day after it was published, the Qingdao Fabu post was shared over 30,000 times and received more than 23,000 likes.

 

A Weibo Suicide Note


 

The Weibo user referred to by the Qingdao local government account had posted a lengthy letter on the night of May 14. Using an anonymous Weibo account (@用户7138253812), the author, identifying himself as a 15-year-old boy from Qingdao, came out as gay and shared his pain and grievances over the pressure he faced.

Because the boy wrote he wanted to “leave this world forever” and ended his post with a farewell, many people became worried about the boy’s mental state and whereabouts.

In the early morning of May 15, the official Weibo account of Qingdao Police (@青岛公安) posted an update, stating that the boy was found safe after running away from home.

Later that day, another post was published on the same anonymous account saying: “Thank you everyone, everything is fine.” The farewell note has since been deleted. See a full translation of the text below this article.

 

Qingdao Official Account Receives Praise


 

With its post supporting the young gay man and the LGBT community at large, the Qingdao Government official news account is receiving hundreds of comments praising them.

Besides their original post, the Qingdao government account also posted a total of nine different quotes relating to LGBT issues, including one from Taiwanese film director Ang Lee saying “There’s a Brokeback Mountain in everyone’s heart.”

Another one stresses the fact that homosexuality is not a mental illness, with yet another quote mentioning that the Netherlands became the first country in 2001 to legalize same-sex marriage.

The reposted quotes were originally published on the Weibo account of Sina Shandong (@新浪山东), the official Weibo account of Sina’s Shandong Province Branch.

As the Qingdao Weibo post is gaining more popularity on Weibo at time of writing, these are some of the popular comments below:

  • “This is so awesome for an Official Weibo account!”
  • “That an Official account would post this.. seeing this makes me tear up. I will always support equal rights.”
  •  “I’m crying, this was really sent out by an Official account.”
  • “This must be the best Official account post I’ve ever seen on Weibo.”
  • “Let’s give it up for Qingdao!”
  • “This means progress!”
  • “I’m not from Qingdao, but I will follow this account from now on. This [post] shows you have guts.”
  • “I feel proud to be from Qingdao.”
  • “I am so moved by your post. Thank you for your support. I hope your light will shine on all the people.”

Over the past few years, Chinese social media have seen many times when gay content was censored.

One important moment occurred in 2017, when the China Netcasting Services Association (CNSA, 中国网络视听节目服务协会) issued new criteria to strengthen regulations over online audio-visual content on Chinese platforms. One of the new regulations regarded the removal of online content that “displays homosexuality” (“展示同性恋等内容”), grouping homosexuality together with incest and sexual perversity as “abnormal sexual behavior.”

Although it is very noteworthy for an official government account to publish social media posts that strongly support the gay community, it is not the first time it has happened.

In July of 2017, the official account of the Communist Youth League of Fujian published a post that stated “Being gay is no disorder!” Many netizens at the time, like today, said the unexpected support moved them to tears.

Sometimes on Weibo, it’s the little posts about big matters that seem to matter the most – especially when they come from a government-run source.

 

Full Translation of Suicide Note


 

The suicide note in question has been deleted from Weibo, but The Beijing LGBT Center translated the text and posted it on its Facebook page.

Please note that the following translation is not a What’s on Weibo translation and that all credits for this translation go to the Beijing LGBT Center. Follow them on Facebook here:

I am from Qingdao and am a 15-year-old student from Laoshan No.8 Secondary School.

I am a homosexual. I never expected I would be able to utter this word.

Growing up a frail and meek boy, I am that ‘fem’ everyone is referring to. An easy target, bullied, assaulted, teased, abused, and shunned by classmates and teachers alike. This is how I grew up, and so did many other gay children. Naive as I was, I did not fight back or told anyone about my feelings. I was afraid, and am still afraid of this world. I acted strangely and they called me lunatic, but I know that was my only way to protect myself. After I tried in vain to fit in, I chose to close myself from this world, and this is how I lived my childhood.

By sheer luck, I had a short childhood. I started to realize what’s ‘strange’ with me in grade 5 or 6. I remember how I exulted when I first read about affirmative answers about gay on Zhihu (Chinese version of Quora). But I was soon overwhelmed by those derogatory, abusive, and hurtful answers. I cried the whole night and yet I put my mask back on the very next morning. What people saw as maturity in me was in fact avoidance and isolation.

Things got a little better in secondary school because I am a top student. There was less bullying but I reminded that fem guy teased and mocked at by everyone. Among the worst was my class teacher, Chen Feng. For two years he inflicted me with corporal punishments. Listening to him indoctrinating his banal views was pure suffering. I’ve got enough of his so-called masculinity values, his genders have their fixed roles, his homosexuals are modern perverts. Yet he is not alone among his peers and colleagues. I have had enough of my teachers’ cursing, smearing, ridiculing, and insulting anything related to gays. All their rubbish made me sick and isolated.

Gradually I become irritable and violent. I came out to my mother rather abruptly. Though she seemed to have acquiesced it, I was giving in to the pressure and thinking about ending everything. I have no idea what happened to me and I know choosing death is not courageous, but rather an act of cowardice. I chose to avoid my family and I knew my indifference and avoidance hurt them, especially my mom, the one person who loves me the most.

My father is a weak and arrogant scum and inflicted my mother her whole life. He broke down my door when I was most vulnerable and isolated and banged my head on the wall. At that moment, I only wished he could kill me. But he was stopped by my sister.

Just now, my so-called “family” once again stormed my room and hurled their most insulting curses at me. I realized that my mom might be the only person who can accept me in this world. Or maybe she was just pretending too.

This is not the first time I’ve thought about dying to end it all. Just a few days ago, I scaled high trying to leave all these sufferings. When I called my mom to hear her voice one last time, I hesitated, climbed down and wandered for miles away from home.

Now I have once again escaped from home with that scum’s phone in my hand. Yes, this account is my father’s. I want to tell the world what I’ve always wanted to say and to do. And then leave this world forever.

I understand living on might be the better choice. I could have a bright future and watch this world getting more open and inclusive. But I have had enough. I am sorry to have vented everything on here, and I am sorry to be so weak my entire life. I wanted to do something for this world but in reality, I can do nothing. I know, China will not have its own Stonewall; its people can put up with anything. I am losing control of emotion…

I apologize for my cowardice. To be honest, I am not innocent. But even if I had the courage to change the world, a stab in the back could have easily killed me. I have chosen to solve the radical question with the radical way.

I love you all, the kind and beautiful people of conscience, I trust you to make the world better. If there were a heaven, I will send my blessings…I wish my story will be a faint voice to your fight.”

Also read:
* Communist Youth League: “Being Gay is No Disorder!”
* Why the Gay Kisses in ‘Bohemian Rhapsody’ Won’t Make It to Chinese Cinemas
* Weibo Administration: “We’re No Longer Targeting Gay Content”
* China’s Online Gay Revolution and Rainbow Warrior Geng Le

By Wendy Huang and Manya Koetse

Spotted a mistake or want to add something? Please let us know in comments below or email us. Please note that your comment below will need to be manually approved if you’re a first-time poster here.

©2019 Whatsonweibo. All rights reserved. Do not reproduce our content without permission – you can contact us at info@whatsonweibo.com

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China Insight

Zhejiang Movie Theatre Displays Blacklisted Individuals in Avengers Movie Preview

A special ‘trailer’ before the Avengers movie premiere showed the audience blacklisted individuals.

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A local movie theatre in the city of Lishui, Zhejiang province, showed a noteworthy ‘trailer’ before the Avengers: End Game premiere on April 24.

Chinese state tabloid Global Times reports that the sold-out premiere had a ‘surprise’ moment just before the movie was about to start: a short Public Service Announcement by the Liandu district court of Lishui displayed people who are currently on a ‘debt dodging black list.’

The short film also informed the cinema audience of potential consequences of being on a blacklist, including no traveling abroad, and no traveling by air or on high-speed trains.

According to Global Times, the local district court has registered a total of 5478 people on its blacklist since 2018.

The names and faces of more than 300 people on this list have reportedly been displayed on cinema screens, public LED screens, and on buildings. Allegedly 80 of them have since complied with court orders.

As part of China’s emerging Social Credit system project, there are public court-issued lists of ‘trust-breaking enforcement subjects’ (信被执行人名单), referring to people or companies who have failed to comply with court orders.

Individuals on the judgment defaulter blacklist system run by the court system, whose information is publicized, can risk having their photos and names displayed on local LED screens on courthouses or other buildings (Dai 2018, 26).

Blacklisted individuals on a Wuxi building (via Phoenix News).

Beyond that, they will face restrictions in various ways, from being denied bank credit to being restricted from staying in high-end hotels or traveling by air.

On Weibo, the Global Times post on the noteworthy cinema preview received over 4000 shares. The same news was also reported by CCTV and Phoenix News.

Some commenters joke about the Public Service Announcement, saying: “Blacklisters [can now say]: Mum! I was on TV! On a big IMAX screen! Together with the Avengers!”

Others leave comments in support of the measure, calling it “creative,” and saying: “This is good, we should implement this all across the country.”

“Blacklisters should be displayed on all kinds of platforms.”

“This is for people to lose on their social credit,” another commenter writes: “If you don’t want to ‘socially die’ then just fulfill your duties.”

But not everyone agrees. “People are buying a movie ticket to see their film,” one person says: “They suddenly get exposed to this kind of content that has nothing to do with them, what about their rights as a consumer?”

By Manya Koetse

References

Dai, Xin, Toward a Reputation State: The Social Credit System Project of China (June 10, 2018). Available at SSRN: https://ssrn.com/abstract=3193577 or http://dx.doi.org/10.2139/ssrn.3193577 [5.3.19].

Spotted a mistake or want to add something? Please let us know in comments below or email us.

©2019 Whatsonweibo. All rights reserved. Do not reproduce our content without permission – you can contact us at info@whatsonweibo.com

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What’s on Weibo provides social, cultural & historical insights into an ever-changing China. What’s on Weibo sheds light on China’s digital media landscape and brings the story behind the hashtag. This independent news site is managed by sinologist Manya Koetse. Contact info@whatsonweibo.com. ©2014-2018

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