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China’s Online ‘Baoman’ Community Shut Down: Behind Rage Comics (Baozou Manhua)

Why have China’s most popular Rage Comics (Baozou Manhua) channels been shut down?

Manya Koetse

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Rage Comics, known as Baozou Manhua in Chinese, have become a widespread phenomenon on Chinese social media over the past decade. Online censors are now targeting channels spreading these popular webcomics, which serve as a humorous weapon to China’s younger generations. What’s on Weibo explains.

Sixteen Weibo accounts relating to Rage Comics (暴走漫画) were shut down by Sina Weibo administrators this week for allegedly “insulting” and “slandering” the names of Chinese heroes and martyrs.

The official Weibo administrator account (@微博管理员) issued a statement in the evening of May 17, writing:

“In accordance with the Law on the Protection of Heroes and Martyrs (英雄烈士保护法), the Cybersecurity Law (网络安全法), and other legal guidelines, Weibo has fulfilled its corporate responsibility (..) and has focused on disposing of harmful information that insults, slanders, or in any other way infringes on the name, portrayal, or reputation of heroes.”

Among the banned Weibo accounts are @Baozoumanhua (@暴走漫画), @Baozoudashijian (@暴走大事件), @HuangJiguang (@黄继光砸缸) and @DongCunRuiattheoffice (@办公室的董存瑞) – all very popular channels through which China’s so-called ‘Rage Comics’ are created and spread.

The ban also goes beyond Weibo, affecting Rage Comics accounts on Q&A platform Zhihu.com, video-streaming sites Youku and iQIYI, and official Baozou Manhua websites.

 
China’s Online ‘Baoman’ Community
 

What are Rage Comics? Many internet users will be familiar with the online crude and simple online comics featuring various characters, often created with simple drawing software such as MS Paint, telling stories about everyday annoyances or personal embarrassments, and ending with a punchline. The jokes are often straightforward and politically incorrect (MacDonald 2016).

Random example of ‘rage comics’ genre.

Another random example of Rage Comics by ragebuilder.com

This genre of webcomics first surfaced in North America on the English-language website 4chan, after which it became more widespread in online communities such as Tumblr, Reddit, and beyond.

The Chinese translation of ‘Rage Comics’ is Bàozǒu Mànhuà (暴走漫画), with ‘baozou’ literally meaning ‘out of control’, and ‘manhua’ meaning ‘sketches’, popularized through the Japanese manga term. The term baozou manhua is also abbreviated as Baoman (暴漫).

Baoman became more popular in mainland China when ‘Wang Nima’ (@王尼玛 on Weibo) launched the website baozoumanhua.com (now offline) in 2008, inspired by the success of the webcomics on English-language online communities (Chen 2014, 690).

Screenshot of the baozou manhua website’s front page in 2018 (What’s on Weibo).

The website baozoumanhua.com became a thriving online community and media platform – allowing users to create their own Baoman through the creator’s tool (制作器), and to browse the popular comics of the day through its many channels, the ‘Baozou Daily’, an online forum, videos, and gif collection.

Various Baoman apps (source: https://36kr.com/p/5041049.html)

In 2012, the website officially registered the copyright of their Baoman products, as baozoumanhua.com started receiving 5000 to 8000 daily submissions of new comics (Chen 2014, 692-695); Chinese ‘rage comics’ then also became more widespread on platforms such as Weibo or Wechat, where these ‘rage faces’ are commonly sent as emoticon-like stickers during chat conversations.

Some of the popular Baoman characters are the same in China as in the US, such as ‘rage guy’ or ‘troll face’, or the ‘B*tch please’ meme – which is actually the face of Chinese retired professional basketball player Yao Ming responding to a journalist’s question during a post-game press conference.

The Yao Ming image is typically used as a ‘reaction face’ to convey a dismissive attitude towards comments in online discussions (Knowyourmeme 2018).

But there are also typically Chinese characters or biaoqing (表情 ‘expressions’), for example, those based on Chinese celebrities or referencing to Chinese pop culture (Chen 2014, 695; Xu 2016).

Chinese ‘biaoqing’ (via Motherboard).

As described by Christina Xu in the Field Guide to China’s Most Indispensible Meme; although Chinese ‘Baoman’ and/or ‘biaoqing’ all started as a Chinese response to the American Rage Comics, and still use some original characters, an “entirely separate pantheon has emerged” in the PRC (Xu 2016), in which Chinese netizens have collectively built a uniquely Chinese online ‘subculture’ and Baoman community.

A Baoman making fun of the challenges and ‘mindf*cks’ during multiple choice exams.

Baoman have been especially functional in China for urban Chinese youth to “vent their frustration about the inequalities they face on a daily basis,” as Chen (2014) points out in “Baozou Manhua, Internet Humour and Everyday Life.”

These issues go from rising unemployment to the high cost of living, or the difficulty of entering Chinese universities through the gaokao (national entrance exam) system.

Self-mockery and self-satire is an important part of China’s so-called “diaosi tribe”: a huge group of Chinese youths who’ve labeled themselves ‘diaosi’ (屌丝), basically meaning “losers”, as they struggle with the hardships of everyday life and growing social inequality. The ugly, amateuristic graphics of the Baozou manhua suit this youth culture, meeting their need for expression in a culture that focuses on ‘keeping face’ (Ma 2016, 20).

According to baozoumanhua.com founder Wang Nima, the Baoman genre provides Chinese gao gen (grassroots) netizens “a ‘lance’ to express themselves” (Chen 20154, 693); meaning this kind of humour can also serve as a frivolous way of resistance, using humor as a weapon to talk about daily frustrations.

 
No Disrepect for Chinese Heroes: A ‘Ban’ on Baoman
 

The recent ban on Baoman directly relates to a 2015 image and a 2014 short Baozou manhua video clip, which was reposted to online news app Jinri Toutiao earlier this month. Both the image and the clip joked about some of China’s renowned heroes, including Chinese civil war figures Ye Ting (叶挺, military leader) and Dong Cunrui (董存瑞, PLA soldier who destroyed an enemy bunker in a suicide bombing) (Lin 2018).


(The clip in question; some commenters say the words have been taken out of context.)

In the clip, Sixth Tone reports, video host Wang Nima – wearing a ‘rage face’ mask as always – narrates: “Dong Cunrui stared at the enemy’s bunker, his eyes bursting with rays of hate. He said resolutely, ‘Commander, let me blow up the bunker. I am an eight-point youth, and this is my eight-point bunker.’” The script, Qiqing Lin writes, was meant as a pun on a KFC sandwich that was broadcasted in 2014.

Although sarcasm and crudeness are very much inherent in the Baoman humor, this does not mix well with the new law that has recently been implemented in mainland China to ‘protect’ its national heroes.

The Law on the Protection of Heroes and Martyrs (yīngxióng lièshì bǎohùfǎ, 英雄烈士保护法), has been introduced in March of 2018, as China Daily writes, “so that the country and the people forever remember the sacrifices made by the nation’s heroes and martyrs for the good of the country.”

It has thus become illegal to make fun of Chinese heroes, and people who “defame” them can now face criminal punishment.

But is this law really the only reason for the shutdown of Baoman channels? Or is it the fact that the all too popular Rage Comics are a representation of an online subculture that goes against the government’s view of “healthy developments” of Chinese youth and cultural industries?

Baozoumahua.com founder ‘Wang Nima’, who now has over 16.6 million followers on Weibo, responded to the ban on the Baoman channels on Thursday, saying he offered his “profound apologies” for bringing an “unhealthy influence” into society. The 40,000 comments to his post were not available to view at time of writing.

 
The Future of China’s Baozou Comics
 

Over the past few days, the ban on Baozou Manhua has been a huge topic of discussion on Chinese social media, although most comment threads have become publicly unavailable.

Current bans on China’s most important online webcomics channels do not necessarily predict their existence and survival in the future. Over the past few months, various online (announced) bans were overturned or denied after triggering controversy (e.g. the ban on gay content or the alleged Douyin targeting of Peppa Pig).

Although channels and hashtags are easy to take offline for censors, the actual creation and spread of new and existing Baoman is virtually impossible to combat. No sources thus far have pointed towards a current ban on the actual comics themselves (just their channels).

Besides the shutdown of the various social media channels, the closure of the baozoumanhua.com media empire is a huge blow to its fans and creators. The website’s founder Wang Nima’s net worth is estimated to be around 4 billion yuan (±US$628 million), according to Daily Economic News (每日经济新闻).

Netflix recently paid $30 million for the Chinese animated film ‘Next Gen’, which is also based on the original webcomic ‘7723’ by Wang Nima. Baozou financed and produced the film, which Chinese majors Alibaba and Wanda will reportedly release in China this summer (Amidi 2018).

Whether or not that will happen, and whether or not baozoumanhua.com will be allowed to go online again, is something to be seen.

For many netizens on Weibo, the fact that Baozuo Manhua has been punished for things in the past with a new law that has just been introduced, is something they find unjust. But there are also those who say it serves them right and that the names of Chinese heroes can not be slandered.

“Why Baozuo Manhua?”, one netizen says: “Why not other programs with vulgar content? (..) It’s unfair!”

Another Weibo commenter says: “China is a big country with many people, and since their education levels are unequal we need a level of control, but it doesn’t mean we should control absolutely everything. If there’s a problem it gets blocked and deleted, but problems do not get solved at their root.”

“Wang Nima I love you, I wait for your return,” one fan writes.

By Manya Koetse

References

Amidi, Amid. 2018. “Why Did Netflix Pay $30 Million At Cannes For The Chinese Animated Film ‘Next Gen’?” Cartoon Brew, May 13. https://www.cartoonbrew.com/feature-film/why-did-netflix-pay-30-million-at-cannes-for-the-chinese-animated-film-next-gen-158348.html [20.5.18].

Chen, Shih-Wen. 2014. “Baozou manhua (rage comics), Internet humour and everyday life.” Continuum: Journal of Media & Cultural Studies 28(5): 690-708.

China Daily. 2018. “英雄烈士保护法(yīngxióng lièshì bǎohùfǎ): Law on the protection of heroes and martyrs.” China Daily, May 3. http://www.chinadaily.com.cn/a/201805/03/WS5aea50e6a3105cdcf651ba95.html [20.5.18]

Know Your Meme. 2018. “Yao Ming Face / Bitch Please.” Know your Meme. http://knowyourmeme.com/memes/yao-ming-face-bitch-please [20.5.18].

Lin, Qiqing. 2018. “Popular ‘Rage Comics’ Brand Gagged for Making Fun of Martyrs.” Sixth Tone, May 18. https://www.sixthtone.com/news/1002298/popular-rage-comics-brand-gagged-for-making-fun-of-martyrs [19.5.18].

Ma, Xiaojun. 2016. “From Internet Memes to Emoticon Engineering: Insights from the Baozou Comic Phenomenon in China.” HCI (3) 9733, Lecture Notes in Computer Science (Springer): 15-27.

Xu, Christina. 2016. “A Field Guide to China’s Most Indispensible Meme.” Motherboard, August 1. https://motherboard.vice.com/en_us/article/bmvd74/china-meme-face-a-biaoqing-field-guide [20.5.18].

MacDonalds, Sean. 2016. Animation in China: History, Aesthetics, Media. London: Routledge.

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©2018 Whatsonweibo. All rights reserved. Do not reproduce our content without permission – you can contact us at info@whatsonweibo.com.

Manya Koetse is the editor-in-chief of www.whatsonweibo.com. She is a writer and consultant (Sinologist, MPhil) on social trends in China, with a focus on social media and digital developments, popular culture, and gender issues. Contact at manya@whatsonweibo.com, or follow on Twitter.

3 Comments

3 Comments

  1. Avatar

    execute all online nerd geek meme losers by firing squad

    May 20, 2018 at 11:21 pm

    this is nerd geek childish online culture which should be banned. nothing is more repulsive than these childish online nerd geeks. the Chinese govt should execute all nerd n geek that create this childish online rubbish. even in the west, there is nothing positive to come out of 4chan or pepe, just pedophilia n Nazism. just execute them all by firing squad, problem solved.

  2. Avatar

    Frankie

    June 28, 2018 at 1:34 pm

    Hey, just want to let you know that ‘manhua’ doesn’t really translate to ‘sketches’, a closer translation is ‘cartoon’ (like political cartoon) and it generally refers to the exaggerated/stylized manner of drawing

  3. Pingback: Top 6 Chinese Heritage Brands: #4 Weilong (卫龙) spicy sticks - Chinessima

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Backgrounder

How Chinese Kuaishou Rebel ‘Pangzai’ Became a Twitter King

He’s been called a ‘Twitter king’, but how did the unexpected online fame of this ‘Hebei Pangzai’ start?

Jessica Colwell

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Twitter has fallen in love with a Chinese farmer after his drinking videos on Kuaishou were cross-posted abroad and went viral. He has embraced his new fans and Western social media, arguably becoming one of China’s most successful cultural ambassadors of the year.

He describes himself as the “inventor of tornado beer drinking style” and as an “ordinary peasant from China.” ‘Hebei Pangzai’ only joined Twitter in August of 2019, but he already has a Twitter following of more than 111.6K.

Although his account is temporarily restricted by Twitter at time of writing (“due to suspicious activity”), his popularity is only growing. Some Twitterers, such as the China twitterer Carl Zha (@CarlZha), are even initiating a “#FreePangzai campaign” to restore the account of the “one true King.”

But where and when did the online fame of ‘Hebei Pangzai’ start?

Let’s begin our introduction to Pangzai with one tweet from March of this year, when Twitter user ‘Hunnaban Trenchboss’ posted a video from Chinese short video app Kuaishou (快手) showing a man – ‘Pangzai’ – wearing sunglasses and smoking a cigarette while preparing an incredible mixed drink.

The man in the video smoothly pops the cap off a bottle of beer with a chopstick, pours some in a large jar, then twirls the bottle and propels the rest of the beer in a tornado of force down his throat.

He follows that up by pouring in more beer, some blue liquor, an egg, some Pepsi, and a hefty glass of baijiu – which he dumps in only after lighting it on fire, igniting his finger, and coolly lighting his cigarette. He then chugs the entire concoction in a matter of seconds.

“How do I become as cool as this guy, The Coolest Guy?”, the tweet said.

The same video was shared again in August by a few Russian accounts, was retweeted by an American account, and then went completely viral, racking up millions of views and tens of thousands of retweets.

That video has now been viewed almost 12 million times on Twitter, and has inspired tens of thousands of fans who herald him as ‘king.’

The man in the video referred to as ‘Pangzai’ (胖仔, ‘chubby dude’) is Liu Shichao (刘世超), a 33-year-old farmer and small-time Chinese internet celebrity from a city called Xingtai in Hebei Province.

According to an interview with Technode, he found out about the video on Twitter when some of his new foreign fans opened Chinese social media accounts to find him and tell him about his overnight online fame.

“One message told me that I was a celebrity now in America,” he told Technode: “So I chatted with the person [who sent the message] for a whole day, with the help of translation software.”

Within two days of his video going viral, Pangzai had figured out how to use a VPN, opened his own Twitter account and started uploading videos.

He even posted a reply on the original viral video to alert everybody to his account.

Liu’s early response to his viral video on Twitter.

Since then, Liu ‘Pangzai’ has amassed over 111,000 followers and has posted many more videos of everything from drinking, to cooking, to exploring his countryside hometown.

But it was the drinking videos specifically that earned him his following, both abroad and in China.

 

IT STARTED ON KUAISHOU

“Pangzai epitomizes the typical Kuaishou account.”

 

Liu began his internet career three years ago on Kuaishou, a Chinese short video app massively popular among China’s lower-tier cities and countryside.

In contrast to the polished, celeb-heavy platform Douyin, which is most popular among urban youths, Kuaishou is a platform for the masses. Its users are known for their crazy antics and general disregard for personal safety.

Liu Shichao’s Kuaishou account has 354,000 followers, but the majority of his videos have been removed.

Pangzai epitomizes the typical Kuaishou account. Posting under the handle “Chubby Dude from Hebei” (@河北胖仔), he uploads videos of himself eating and drinking in eye-popping combinations, or sometimes smashing things – from bricks to unopened water bottles – with his bare hands.

Liu’s video of breaking bricks with his hands was also popular on Twitter.

Liu also gained notoriety, and a couple hundred thousand followers, from his mastery of the so-called ‘beer tornado technique’ (小旋风 xiǎo xuànfēng).

According to an interview with the BBC, he peaked at 470,000 followers on Kuaishou and was monetizing his online fame with some 10,000 RMB ($1420) per month.

Liu’s signature beer tornado technique features in the first video he posted to Twitter.

Unfortunately for Liu, China’s Cyberspace Administration announced a crackdown on vulgar and illegal content across multiple social media platforms in spring of 2018, with a focus on Douyin, Kuaishou, and its sister news company Jinri Toutiao. Kuaishou was pulled from app stores until it cleaned up its act.

It is unclear just how many videos and accounts have been removed as a result of the cleanup. We can get a rough idea from an announcement by Kuaishou earlier this year that in March of 2019 alone, it removed an average of over 11,000 videos and blocked almost 1,000 accounts every day.

The result for Liu was that his account was suspended for four months and the majority of his most popular videos, including the one that went viral abroad, were removed for promoting ‘unhealthy drinking habits.’

When you look at his Kuaishou account today, you won’t see many videos focused solely on baijiu and beer chugging.

The videos that remain on his account do include drinking (and his signature tornado move) but it is always accompanied by eating food or some other activity (such as sitting deep in a field of corn, munching on roast duck and dribbling baijiu down a corn leaf into a glass.)

In a video posted to Kuaishou, Liu pours baijiu into a glass from a corn leaf, before then lighting it on fire and chugging it.

Liu still has 354,000 followers on Kuaishou. His Chinese fans, like his foreign ones, marvel at his cool and collected manner as he eats and drinks all sorts of disgusting things.

Canned herring features heavily in his most popular recent videos, where he can be seen sipping the juice directly from the can.

In one of his videos on Kuaishou, Liu eating herring directly from the can, to the disgust of his fans.

“This has to be the most unaffected anyone has ever been by eating canned herring,” says one fan. “The flavor is disgusting! 99.9% of people who try this would vomit,” another online commenter replies.

 

AN UNEXPECTED TWITTER KING

“Liu is like many young men from the countryside of Northern China: open, friendly, humble, and genuinely excited to share his life.”

 

This year, Liu seems to have embraced his newfound international stardom with grace and savvy.

He uses Twitter’s in-app translation to help him communicate with fans and has been highly interactive on the platform.

Liu ‘Pangzai’ was also quick to open up a Paypal account and share it with followers, and has recently made YouTube and Instagram accounts to prevent scams pretending to be him. He has also collaborated with a Twitter fan to sell T-shirts online in America.

Many online fans have dubbed him ‘king’, perhaps the highest praise one can receive on the internet today.

But in contrast to the sunglasses and chill demeanor of his videos, Liu does not appear to be an internet celebrity overly obsessed with being cool.

Instead, he is like many young men from the countryside of Northern China: open, friendly, humble, and genuinely excited to share his life (and drinking habits) with the rest of the world.

Liu began using translation software to communicate with fans soon after joining Twitter.

After reposting all of his old drinking videos from Kuaishou, Liu started asking Twitter fans what they would like to see from him. Many responded that they wanted more about his life in rural China.

He has since followed up with videos showing him fixing a pipe with his friends, exploring his local market, cooking sweet potatoes, and, of course, a tutorial on how to master the ‘tornado beer’ technique.

Liu explaining on Twitter how to perform the tornado beer technique that helped make him famous.

Many have expressed concern for his health in light of his drinking habits, but he has assured everybody that everything he does is “within his ability” and that he doesn’t drink like that very often.

Liu is grateful for all the support and praise he has received from abroad. “It’s crazy to have all of these foreign friends all of a sudden,” he recently said in an interview with Deadspin: “I really have to thank them a lot. If I have a chance I will find them and we can drink together.”

Seemingly to that end, Liu has recently organized a party to be held near his hometown in China, exciting fans all over the world and spurring many to apply for passports and visas.

Once Liu began inviting people to his party, he changed the date and location in order to accommodate more attendees.

The date is set for December 14, 2019 in Zhuamadian City, Hebei Province; too soon for many to make it, but he promises another party in the spring. There is talk also of organizing a visit for Liu ‘Pangzai’ to go to America.

 

WINDOW INTO CHINESE SOCIAL MEDIA

“Liu’s growing notoriety abroad seems to have flown completely under the radar of the Chinese internet.”

 

Although there are many vloggers like Pangzai in China, he stands out on Twitter as some sort of window into Chinese social media, especially because this online world is usually so separate from the Western realms of social media.

The recent explosive growth of Chinese social media apps such as TikTok has not done much to facilitate this kind of cultural interaction between China and the West.

Although Tiktok is, in fact, a Chinese app (called Douyin 抖音 in China), there are actually two different versions of the same app in mainland China and abroad, meaning that the other ‘Pangzais’ of the Chinese internet still remain within the social media spheres of the PRC, rarely gaining fame outside of the Great Firewall.

In China, aside from his fans on Kuaishou, Liu’s growing notoriety abroad seems to have flown completely under the radar of the Chinese internet. He is mentioned only one or two times across Weibo, and searches for his name and handle on WeChat, Baidu, and various Chinese tech news sites bring up nothing.

Liu is a rare example of genuine soft power coming out of China. A pure, grassroots man of the people with strong cultural appeal who sincerely enjoys sharing his life and his culture with the rest of the world. His tweets are full of affection and appreciation for his fans, as well as frequent prompts for followers to share their own lives and customs of their home countries.

To watch his introduction to Twitter and rise to fame is to see the best of the internet: cultural interaction, genuinely shared delight, and mutual admiration inspired by hilarious antics caught on camera.

His Twitter fans express their hope that Twitter Support will soon lift the temporary ban on their ‘Twitter king.’ To them, it’s perfectly clear: this online king is nowhere near dead, long live Pangzai!

Follow the #FreePangzai hashtag on Twitter.

Update: Panghaizi is out of Twitter jail!

 
Want to read more about unexpected online celebrities from China? Also see:
The Story of Two Farmers Who Became Internet Celebrities;
The “Vagrant Shanghai Professor”;
From Farmgirl to Fashionista: Weibo Celebrity Fairy Wang.

 

By Jessica Colwell
Follow @whatsonweibo

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China Celebs

“Living a Nightmare” – Chinese Beauty Guru Yuya Mika Shares Shocking Story of Domestic Abuse

Famous makeup artist Yuya Mika shared her story in a video that has since gone viral on Weibo.

Manya Koetse

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First published

Chinese famous makeup vlogger Yuya Mika has come out and shared her experience of being physically abused by her former boyfriend. Yuya’s story – told in a documentary-style video that is now going viral – does not just raise online awareness about the problem of domestic violence, it also shows the raw realness behind the glamorous facade of China’s KOLs’ social media life.

Fashion and makeup blogger He Yuyong, better knowns as Yuya (宇芽) or Yuya Mika (@宇芽YUYAMIKA), has gone viral on China’s social media platform Weibo for sharing her personal story of suffering domestic abuse at the hands of her ex-partner.

On Monday afternoon, November 25 – which is the International Day for the Elimination of Violence against Women – Yuya, a KOL (Key Opinion Leaders/online influencer) who has over 800,000 followers on her Weibo account, wrote: “I’m a victim of domestic violence. The past six months, I feel like I’ve been living a nightmare. I need to speak up about domestic violence here!”

With her post, Yuya shared a 12-minute documentary-style video in which she tells how she has been abused by her partner of one year, with whom she has now separated.

The short doc does not just tell Yuya’s story, it also features the experiences of her former partner’s ex-wives, who allegedly also suffered domestic violence at his hands.

Besides the shocking accounts of the women, the video contains also footage of Yuya’s ex-boyfriend trying to violently drag her out of an elevator – a moment that was caught on security cameras in August of this year.

Yuya identifies her former boyfriend and abuser as the 44-year-old artist and Weibo blogger ‘Toto River’ (@沱沱的风魔教), who was married three times before starting a relationship with the famous beauty blogger.

The two met each other through social media, and Yuya initially fell for his talent and kindness. But, as she says, his perfect social media image soon turned out to be nothing but a fake facade, and the nightmare began.

The beauty blogger explains that the domestic violence went hand in hand with mental abuse, with Yuya being brainwashed into believing she was lucky to be with a man such as her boyfriend.

As the abuse became a regular occurrence, Yuya tearfully explains how she sometimes could not work for a week because her face was too bruised for shooting videos.

Yuya also writes on Weibo that she shares her story so that the experiences she and her ex-boyfriend’s former wives suffered will not happen to other women, and to warn others from ending up in a similar situation.

Meanwhile, the Weibo account of Yuya’s former boyfriend has been closed for comments.

Yuya Mika is not just popular on Weibo and video ap Tiktok. The beauty guru – famous for doing imitation makeup of celebrities and famous icons such as Mona Lisa – also has over 750k fans on her Instagram account and thousands of subscribers on her YouTube Channel, where she posts makeup tutorials.

Yuya Mika as Mona Lisa.

Yuya is part of the company of Papi Jiang (aka Papi Chan), a Chinese vlogger and comedian who became an internet celebrity in 2016. On Tuesday, the Papi Jiang company also responded to Yuya’s video, saying they fully support the makeup artist in coming forward with her story.

At time of writing, Yuya’s story has been shared over 425,000 times, with a staggering thread of more than 280,000 comments on Weibo.

Many commenters respond in shock that the tearful woman in the video is actually Yuya, as the makeup artist is usually always smiling and shining in front of the camera. Other Weibo users express their hopes that Yuya’s ex-boyfriend will be punished for what he did.

With over 160 million views, the hashtag “Yuya Suffers Domestic Abuse” (#宇芽被家暴#) is now in the top five of most-discussed topics on Weibo.

Over the past few years, the issue of domestic violence has received more attention on Chinese social media, especially since China’s first national law against domestic violence came into effect on March 1, 2016. More women have come forward on Chinese social media to share their personal experiences with domestic abuse.

According to Chinese media reports of Tuesday afternoon, local authorities are currently investigating Yuya’s story.

By Manya Koetse, with contributions from Miranda Barnes
Follow @whatsonweibo

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