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Here’s Xi the Cartoon – Online Animations Are China’s New ‘Propaganda Posters’

Easy to click, view & share – short cartoons and gifs are the propaganda posters of China’s new digital era.

Manya Koetse

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In an era where China’s young generations are practically glued to their smartphone screens, China’s propaganda departments are stepping up their game. Online animated videos and gifs use bright colors, simple design, and a very likable Xi to deliver strong political messages.

The speech that was delivered by president Xi Jinping at the APEC summit last week made its rounds on Chinese social media this Tuesday – not as a video, but as an animated cartoon.

The APEC Economic Leaders’ Meeting took place in Vietnam’s Da Nang from November 10-11, and was attended by international world leaders such as Japanese Prime Minister Shinzo Abe, American President Donald Trump, and South Korean President Moon Jae-in.

As one of the keynote speakers to the APEC CEO summit, Xi talked about his views on the Asian region’s future. The speech was especially momentous since it marked Xi’s first public address at an international multilateral meeting since the conclusion of the 19th National Congress of the Communist Party of China.

In his address, Xi spoke about China’s commitment to regional multilateralism and open economic globalization, and the importance of promoting inclusive development.

The animated cartoon version of the speech presents China as a leader in the region, with Xi as the main cartoon character. It was widely shared on Chinese social media by state media outlets for the past few days, at a time when cartoons and gifs seem to have become the new way of communicating Xi’s important visits and speeches to the online population.

 

Xi’s Animated Speech: China Leads the Way

 

The recent APEC cartoon that made its rounds on Weibo this week summarizes Xi Jinping’s speech in a 3,5 minute animation. It first shows a group of cranes, flying from China to the coastline of Vietnam’s Da Nang where Xi is holding his keynote speech.

As Xi talks about the development of China and the start of the PRC’s “New Era,” this concept is visualized through a boat that is going forward under the leadership of Xi Jinping (see featured image).

The short animation video then shows another vessel by the name of “APEC” that is in rough weather, passing icebergs of “terrorism,” “natural disasters,” or “food safety issues.” But luckily, there is a lighthouse standing up to the huge waves – and it is marked by the flag of China.

APEC: Asia-Pacific Economic Cooperation.

China is a stable lighthouse amidst the wild waves.

While the audio from Xi’s speech continues throughout the animation, talking about stability in the region, the cartoon presents the APEC group of leaders and Xi meeting with various leaders, leading to the final part that shows a world connected through boats, trains, airplanes, and the internet.

The very last fragment of the animation shows a fleet of boats going forward, “together building a better tomorrow for the Asia-Pacific,” with the leading boat carrying the Chinese flag.

The animation was shared on video platform Miaopai and Weibo by state media such as CCTV (@央视网), Global Times (@环球网), China Economy (@中国经济网), and others.

 

Xi Jinping the Cartoon

 

It is not the first time that the cartoon image of President Xi is propagated online by Chinese state media. Over the past years, various key political concepts, events, and ideological messages have been spread online through animations, with a central role for Xi Jinping.

This trend became particularly apparent earlier this year during the launch of the Belt and Road Initiative and during the 19th National Party Congress; both crucial moment for Beijing’s top leadership in 2017.

Xi Jinping was first launched as a cartoon image in 2013, when a video titled ‘How a Political Leader was Tempered’ (领导人是怎样炼成的) went viral online. At the time , Chinese state media reported that the identity of the video’s author “remained unknown.”

Xi first appeared as a cartoon in 2013.

But not long after this success, the first official release of a Xi Jinping cartoon followed. The series ‘Where did Xi’s Time Go?’ (习主席的时间都去哪了) was designed by media outlet Qianlong.com, and was propagated on major websites as well as new apps.

More attractive than text news, the comic graphic news could reach readers’ heart and it suits modern reading habits,” the chief editor of Qianlong proudly said about the Xi cartoon.

‘Where did Xi’s time go?’ was issued in 2013.

In 2014, another cartoon series of Xi Jinping was released by Chinese state media. According to People’s Daily, the image of cartoon Xi, drawn by cartoonist Jiao Haiyang (焦海洋), made it possible for the media to depict the country’s leader in a “fun and vivid way”, showing the President as “modest,” “approachable,” and “in touch with the people.”

Xi Jinping by Jiao Haiyang for People’s Daily in 2014.

Xi eats baozi with the people. By Jiao Haiyang.

Xi Jinping meets a sanitation worker. By Jiao Haiyang.

In 2015, Xi made another return as a cartoon hero fighting corruption. The cartoon, uploaded to Youku by the mysterious ‘Chaoyang Studios,’ was widely shared by state media outlets such as People’s Daily (Gan 2015).

The exposure of Xi as a cartoon image increased thereafter in 2016 and 2017, with China Daily even launching a ‘cartoon commentary’ section. The ‘cartoon commentary’ section posts short animations of Xi Jinping during and after important political events, such as Xi’s Europe-Asia tour in June 2016, the Central Asia tour in June of 2017 or the Hong Kong visit in July.

‘Cartoon commentary’ from China Daily 2016: Xi’s Europe-Asia Tour.

China Daily ‘cartoon commentary’ during Xi’s visit to Hong Kong in July 2017.

Most of the animated Xi cartoons that are widely shared on Chinese social media over the recent two years, including the official media ‘cartoon commentaries’, have been credited to a cartoonist named Liao Tingting (廖婷婷).

Xi Jinping by Liao Tingting.

‘Liao’s’ cartoons have a distinct style that is different from that of Jiao Haiyang or the Qianlong designers; Xi always has the same friendly face, which is relatively big for his body. The cartoons have bright colors and often have a simplicity to them which is comparable to the drawings in children’s books.

 

‘Propaganda Poster’ in the Social Media Age

 

Colorful images depicting important events or developments, often with a special focus on Mao Zedong, have played an important role in Chinese state propaganda since the founding of the PRC in 1949. The propaganda poster was an especially relevant medium within this type of state-sponsored propaganda art. With bright colors and powerful images, posters could easily grab the attention of the people, and could also transmit messages to the many illiterate Chinese (Landsberger 2001, 541; Van der Heijden&Landsberger 2008).

But in an era of fast online media and smartphone-scrolling youth, Chinese leaders are changing their propaganda tactics. As noted by Chow (2017) in The Diplomat:

China is hoping to reinforce belief in the Communist Party, Chinese nationalism, and socialist values through social media. The ruling party fears that it is losing the battle for hearts and minds – particularly among Internet-savvy millennials who have grown up with Western movies, music, and television.”

Besides other new ways to disseminate political messages (such as rap music, mobile games), short animated cartoons or gifs are now an important vehicle for propaganda; they can communicate strong audiovisual messages in bite-sized chunks, making it easy to digest for an audience that is overwhelmed by online information and is not interested in listening to hour-long speeches.

Although the step from propaganda poster to online animation seems big, the idea remains the same: using bright colors and simple design to attract people’s attention and communicate a strong message through a medium that can be easily placed in many locations, reaching a great number of people.

Besides communicating messages about China’s development and its role in the world today, state-sponsored Xi cartoons also convey a different message. Namely that Xi Jinping is a very likable and approachable leader.

The manner in which this message is conveyed matters greatly: the control should lie with Chinese authorities. When Chinese netizens compared President Xi to Winnie the Pooh, images of the friendly bear were censored soon after they went viral.

On Weibo, the animated cartoons of Xi’s speeches and important moments already seem to have become a normal part of the everyday social media landscape. While the reactions to the first series were generally positive, with netizens calling them “so cute” (好萌), the later videos seem to have become accepted as just another way for state media to communicate news to the people.

‘Xi the cartoon’ has become part of netizens’ daily online-scrolling routines. In this regard,  propaganda departments have succeeded in bringing a likable and approachable Xi “in touch with the people.”

By Manya Koetse

 

References & Further Reading

Chow, Eugene. 2017. “China’s Propaganda Goes Viral.” The Diplomat, June 29 https://thediplomat.com/2017/06/chinas-propaganda-goes-viral/ [14.11.17].

Creemers, Rogier. 2017. “Cyber China: Upgrading Propaganda, Public Opinion Work and Social Management for the Twenty-First Century.” Journal of Contemporary China (26): 85-100.

Gan, Nectar. 2015. “Cartoon Xi Jinping Returns in New Animated Adventures.” South China Morning Post, February 21 http://www.scmp.com/news/china/article/1719881/cartoon-xi-jinping-returns-new-animated-adventures [14.11.17].

Landsberger, Stefan R. 2001. “Learning by What Example? Educational Propaganda in Twenty-first Century China.” Critical Asian Studies 33(4): 541-571.

Van der Heijden, Marien & Stefan Landsberger. 2008. Chinese Propaganda Posters. Amsterdam: International Institute of Social History. Available online at http://www.iisg.nl/publications/chineseposters.pdf [14.11.17].

Spotted a mistake or want to add something? Please let us know in comments below or email us.

©2017 Whatsonweibo. All rights reserved. Do not reproduce our content without permission – you can contact us at info@whatsonweibo.com.

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Manya Koetse is the editor-in-chief of www.whatsonweibo.com. She is a writer and consultant (Sinologist, MPhil) on social trends in China, with a focus on social media and digital developments, popular culture, and gender issues. Contact at manya@whatsonweibo.com, or follow on Twitter.

China Digital

Cybersecurity Experts Warn: Flicking the V-Sign in Photos Could Give Away Your Fingerprint Data

V-sign selfie pictures could disclose personal information about your fingerprints, security experts warn.

Manya Koetse

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Our cameras are getting better, but that’s not always a good thing. Chinese internet security experts warn that peace sign photos could potentially be abused to collect fingerprint data.

The 2019 China Cybersecurity Week was held in Shanghai this week, and made it to the top trending topics on Sina Weibo today.

The topic attracting the attention of millions of Chinese web users is not China’s cybersecurity in general, but one that was discussed during the event, namely the potential privacy risks in making a V-sign on photos.

Chinese internet security experts at the conference warned that people are unaware that they could be giving away personal data information about their fingerprints when sharing photos of themselves making a peace sign.

If the side of the fingertips is facing the camera, and if there is not a lot of space in between the camera and the hand, it would potentially be possible to gather fingerprint data using photo enlargement tools and AI techniques.

Photo by Priscilla Du Preez.

The deputy director of the Shanghai Information Security Industry Association stated that photos displaying a fingertop-facing V-sign taken within 1,5 meter of the camera could potentially disclose 100% of one’s fingerprint information, China Press reports.

A booth at the conference giving information about fingerprint information leaking through V-sign photos. Photo via China Press.

Criminals could reconstruct fingerprint patterns of other people and abuse them in various means – basically wherever fingerprint information is used to confirm people’s identities (e.g. biometric door locks or fingerprint payment scanning).

Besides not disclosing fingerprint information in photos posted online, experts also warn people not to leave fingerprint information at machines without confirming their purpose and legality.

Fingerprint scanning is used for a multitude of purposes in China. Foreigners who arrived in China since 2017 will also be familiar with the policy of collecting foreign passport holders’ fingerprints upon their arrival in the PRC.

On Chinese social media, the topic “Making a V-Sign Could Leak Your Fingerprint Data” is one of the biggest being discussed today. On Weibo, the hashtag has gathered 200 million views at time of writing (#拍照比剪刀手会泄露指纹信息#).

Some commenters advise people on social media to make peace signs with the nail side of the fingers facing the camera. (That gesture, however, is deemed an offensive gesture in some nations.)

The V-sign is often used as a rather non-symbolic or cute gesture across in East Asia.

Although in many Western countries, the symbol is mostly known as the victory sign (“V for Victory”) as used during World War II, it entered mainstream popular culture in Japan since the 1960s and spread to other Asian countries from there.

This Time article explains how the gesture appeared in Japanese manga in the late 1960s, one of them titled V is the Sign (Sain wa ‘V’ / サインはV).

Amid the concerned Weibo users, some are not worried: “It’s ok,” one commenter writes: “Using a Beauty App smoothes out my skin anyway.”

There are also many commenters who are confused about the news, wondering what advanced photo camera quality and AI technique might implicate for future privacy risks concerning face recognition data and iris scanning software (“Should we also close our eyes?”).

Others offer a different solution to the unexpected V-sign issue: “Just flip the middle finger instead.”

By Manya Koetse

The images used in the featured image on this page come from 追星娱乐说.

Spotted a mistake or want to add something? Please let us know in comments below or email us. Please note that your comment below will need to be manually approved if you’re a first-time poster here.

©2019 Whatsonweibo. All rights reserved. Do not reproduce our content without permission – you can contact us at info@whatsonweibo.com

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China Digital

“Taobao Life”: This Feature Shows How Much Money You’ve Spent on Taobao

Some users just found out they could’ve bought a house with the money they’ve spent on Taobao.

Manya Koetse

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Over the past few days, a new Taobao feature that allows users to see how much money they have spent on the online shopping platform is flooding Chinese social media.

Taobao Marketplace is China’s biggest online shopping platform. Owned by tech giant Alibaba, Taobao was launched in 2003 to facilitate consumer-to-consumer retail.

For many people, Taobao shopping has become part of their everyday life. Whether it is clothes, pet food, accessories, electronics, furniture – you name it, Taobao has it.

Because buying on Taobao is so easy, fast, and convenient, many online consumers lose track of how much they actually spent on the platform – especially if they have been using it for years already.

Thanks to “Taobao Life,” users can now see the total amount of money spent on their account.

How to do it? First: go to Taobao settings and click the profile account as indicated below.

Image by whatsonweibo.com

Then click the top icon that says “Achievement” (成就).

Image by whatsonweibo.com

And here you find what you have spent in this account in total. On the left: the money spent, on the right: the amount of purchases.

Image by whatsonweibo.com

Since I’ve used started using this Taobao account for the occasional clothes shopping since 2016, I’ve made 122 purchases, spending 7849 yuan ($1140) – a very reasonable amount compared to some other Taobao users, who are now finding out they could have practically bought an apartment with the money they have spent on Taobao.

This user, for example, found out they spent over half a million yuan on Taobao ($75,500).

Image via whatsonweibo.com

This user below has spent over 1,1 million yuan on Taobao ($170,000).

Some people discuss all the things they could have bought with the money they have spent on Taobao over the years: “As soon as I saw the number, I wanted to cry,” one Weibo user writes: “What have I done?!”

Another person, finding out they have spent 230,000 yuan on Taobao ($33,400), writes: “This can’t be true! Surely this must be a mistake!?”

“If I wouldn’t have spent all this money on Taobao, I would’ve been rich,” others say.

The topic of Taobao’s total spending amount has become so popular on Chinese social media this week, causing so much consternation, that Taobao posted a message on its Weibo account on July 27, writing: “We heard you guys couldn’t sleep last night..”

Although many people are shocked to find out the money they’ve spent on Taobao, others console themselves with the thought that adding up everything they have spent on Taobao, they were actually ‘rich’ at some point in their lives.

 

By Manya Koetse , with contributions from Miranda Barnes

Spotted a mistake or want to add something? Please let us know in comments below or email us. Please note that your comment below will need to be manually approved if you’re a first-time poster here.

©2019 Whatsonweibo. All rights reserved. Do not reproduce our content without permission – you can contact us at info@whatsonweibo.com

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