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“Support China’s New Era” Campaign Goes Viral on Chinese Social Media

China’s propaganda machine has been running at full speed this week – now Weibo’s celebrities also pitch in.

Manya Koetse

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On the day of the conclusion of the 19th National Congress in Beijing, Party newspaper People’s Daily launched a new hashtag. With #SupporttheNewEra, Chinese celebrities show that they stand behind Xi Jinping and his “new era” philosophy.

The 19th CPC National Congress concluded on Tuesday in Beijing. The occurrence of the major twice-a-decade meeting, from October 18 to October 24, went hand in hand with an online propaganda campaign and strict censorship of social media comments.

The National Congress online propaganda campaign took on many forms this week, with different Chinese media outlets spreading pictures with highlighted slogans, short clips of the event, rap videos explaining China’s ‘New Era’, interactive games that made users clap for Xi Jinping, or even vocabulary lists underlining China’s modernization.

On Tuesday, Party newspaper People’s Daily initiated Weibo hashtag ‘Wèi xīn shídài dǎ call’ #为新时代打call#, roughly meaning ‘give a shout-out to the new era‘ or ‘show support for the new era,’ with a brief explanatory sentence saying: “In the new era, it is our turn to strive to make China really strong!”

By Tuesday night, the topic had received over 440 million views and more than 1,5 million comments.

“Give a shout out to China’s New Era”

The participation of big celebrities turned the campaign into an online hit.

Chinese actress Wang Ziwen, a.k.a. Olivia Wang, who has more than 11 million fans on her Weibo page (@王子文Olivia), posted a 4-second clip in which she gave a ‘shout out’ to China’s new era.

Celebrities such as pianist Lang Lang (郎朗 11.8 million Weibo fans), singer Zhang Yixing (张艺兴, 27 million fans on Weibo), singer Jike Junyi (吉克隽逸, 4+ million followers), and many others also posted similar ±5-second-videos in which they speak out in support of China’s ‘new era.’

This shoutout by singer Zhang Yixing received thousands of shares, likes, and comments.

The closing session of the 19th National Congress passed a resolution to incorporate Xi Jinping’s ‘Thought on Socialism with Chinese Characteristics for a New Era’ (习近平新时代中国特色社会主义思想) into the Party’s constitution. ‘Modernization’ is the keyword for China’s ‘new era.’

The wave of celebrity videos on China’s new era triggered thousands of reactions from Weibo’s netizens and celebrity fans who then also expressed their support for the Party’s new plans.

This latest campaign could be the answer to an issue addressed in the Japan Times, which suggested that Chinese authorities struggle to get propaganda messages across in era of extreme celebrity culture.

Willy Lam, an expert on Chinese politics at the Chinese University of Hong Kong, said that “Chinese people are increasingly ignoring party propaganda and are much more interested in movie stars, who represent a new lifestyle and more exciting aspirations.”

By mobilizing dozens of big Weibo celebrities, and with millions of commenters interacting with the hashtag, People’s Daily‘s campaign could be called a major success.

However, many commenters seem to be much more interested in the celebrity videos than the message it contains. “I just wanna give a shout out to you, baby,” many responded to Oliva Wang’s video.

With the flood of National-Congress-focused hypes this week, other netizens say that “it’s just been enough.” “I just wanna give a shoutout to myself now,” one commenter says.

By Manya Koetse

Spotted a mistake or want to add something? Please let us know in comments below or email us.

©2017 Whatsonweibo. All rights reserved. Do not reproduce our content without permission – you can contact us at info@whatsonweibo.com.

Manya Koetse is the editor-in-chief of www.whatsonweibo.com. She is a writer and consultant (Sinologist, MPhil) on social trends in China, with a focus on social media and digital developments, popular culture, and gender issues. Contact at manya@whatsonweibo.com, or follow on Twitter.

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China Celebs

Female Comedian Yang Li and the Intel Controversy

A decision that backfired: Intel’s act of supposed ‘inclusion’ caused the exclusion of female comedian Yang Li.

Manya Koetse

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“How to look at the boycott of Yang Li?” (#如何看待抵制杨笠#) became a top trending topic on social media site Weibo on Monday after female comedian Yang Li was dismissed as the spokesperson for American tech company Intel over a controversial ad campaign.

On March 18, Intel released an ad on its Weibo account in which Yang says “Intel has a taste [for laptops] that is higher than my taste for men” (“英特尔的眼光太高了,比我挑对象的眼光都高.”)

The ad drew complaints for allegedly insulting men, with some social media users vowing to boycott the tech brand. On Sunday, Intel deleted the ad in question from its social media page and reportedly also removed Yang from her position as their brand ambassador.

The commotion over the ad had more to do with Chinese comedian Yang Li (杨笠) than with the specific lines that were featured in it.

Yang Li is controversial for her jokes mocking men (“men are adorable, but mysterious. After all, they can look so average and yet be so full of confidence“), with some blaming her for being “sexist” and “promoting hatred against all men.”

Since she appeared on the stand-up comedy TV competition Rock and Roast (脱口秀大会) last year, she was nicknamed the the “punchline queen” and became one of the more influential comedians in present-day China. Yang now has nearly 1,5 million fans on Weibo (@-杨笠-).

Yang Li’s bold jokes and sharp way of talking about gender roles and differences between men and women in Chinese society is one of the main reasons she became so famous. Intel surely knew this when asking Yang to be their brand ambassador.

In light of the controversy, the fact that Intel was so quick to remove Yang also triggered criticism. Some (male) netizens felt that Intel, a company that sells laptops, could not be represented by a woman who makes fun of men, while these men are a supposed target audience for Intel products.

But after Yang was removed, many (female) netizens also felt offended, suggesting that in the 21st century, Intel couldn’t possibly believe that their products were mainly intended for men (“以男性用户为主”)? Wasn’t their female customer base just as important?

According to online reports, Intel responded by saying: “We noted that the content [we] spread relating to Yang Li caused controversy, and this is not what we had anticipated. We place great importance on diversity and inclusion. We fully recognize and value the diverse world we live in, and are committed to working with partners from all walks of life to create an inclusive workplace and social environment.”

However, Intel’s decision backfired, as many wondered why having Yang as their brand ambassador would not go hand in hand with ‘promoting an inclusive social environment.’

“Who are you being ‘inclusive’ too? Common ‘confident’ men?”, one person wrote, with others saying: “Why can so many beauty and cosmetic brands be represented by male idols and celebrities? I loathe these double standards.”

“As a Chinese guy, I really think Yang Li is funny. I didn’t realize Chinese men had such a lack of humor!” another Weibo user writes.

There are also people raising the issue of Yang’s position and how people are confusing her performative work with her actual character. One popular law blogger wrote: “Really, boycotting Yang Li is meaningless. Stand-up comedy is a performance, just as the roles people play in a TV drama.”

Just a month ago, another Chinese comedian also came under fire for his work as a brand ambassador for female underwear brand Ubras.

It is extremely common in China for celebrities to be brand ambassadors; virtually every big celebrity is tied to one or more brands. Signing male celebrities to promote female-targeted products is also a popular trend (Li 2020). Apparently, there is still a long way to go when the tables are turned – especially when it is about female celebrities with a sharp tongue.

By Manya Koetse

Li, Xiaomeng. 2020. “How powerful is the female gaze? The implication of using male celebrities for promoting female cosmetics in China.” Global Media and China, Vol.5 (1), p.55-68.

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©2021 Whatsonweibo. All rights reserved. Do not reproduce our content without permission – you can contact us at info@whatsonweibo.com.

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The Online Hit of the China-US Meeting in Alaska: Interpreter Zhang Jing

While the China-US meeting is all the talk, it is interpreter Zhang Jing who has hit the limelight.

Manya Koetse

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It probably was not easy to translate the tough talks at the high-level meeting between the U.S. and China in Anchorage. Chinese female translator Zhang Jing became an online hit in China for remaining unflustered, graceful, and accurate.

Over the past days, the U.S.-China strategic talks in Anchorage have been a major topic of discussion on Chinese social media.

The first major U.S.-China meeting of the Biden administration ended on Friday, March 19. Despite the tense start of the meeting and some describing the talks as a “diplomatic clash,” China’s top diplomat Yang Jiechi (杨洁篪) called the meeting “frank, constructive and helpful,” New York Times reports.

While international media focused on the meeting and what their outcome means for Sino-American relations and the foreign strategies of China and the U.S., many Weibo users focused on interpreter Zhang Jing (张京) who joined the meeting.

One video of the first session of the diplomatic talks shows how Yang Jiechi starts his response to the American side at 8.30 minutes, going on for over 15 minutes until the 24.36-minute mark. Next to him, interpreter Zhang Jing is fiercely taking notes.

When Yang is finished speaking, he glances to foreign minister Wang Yi on his right to let him speak, after which Zhang says, “Shall I first translate?”

While the U.S. side was awaiting the translation, Yang then says: “Ok, you translate,” adding in English: “It’s a test for the interpreter,” after which the American side says “We’re gonna give the translator a raise!”

Zhang then goes ahead and calmly translates Yang’s entire 15-minute speech directed at American secretary Blinken and national security advisor Sullivan.

To give a speedy translation of such a lengthy off-the-record speech is seen as a sign of Zhang’s utmost professionalism as an interpreter, which many on Weibo praise. “She’s my idol,” multiple people write.

On Sunday, the hashtag “China-U.S. Talks Female Interpreter Zhang Jing” (#中美对话女翻译官张京#) had reached 200 million views.

It’s not the first time for Zhang to become an online hit. She was previously also called “the most beautiful interpreter” of the National Congress in 2013.

Zhang Jing is a graduate of the China Foreign Affairs University (外交学院) and has been working for the Ministry of Foreign Affairs since 2007.

Being an interpreter is generally regarded an exciting and attractive job by many Chinese netizens, as the career involves much traveling and international contacts. But the ability to master another language than Chinese is also often admired.

In 2016, a TV drama titled The Interpreters (亲爱的翻译官) became a major hit, featuring Chinese actress Yang Mi who plays a Chinese-French interpreter on her way to start her professional career.

“Translators are usually the ‘heroes behind the scenes’,” one commenter writes, pointing out how rare it is for an interpreter to hit the limelight like this.

“There are still people saying it’s not important to learn English,” another Weibo user writes: “But if that were true, how could we educate brilliant interpreters like Zhang Jing? How else could we quarrel with Americans at the conference table?!”

Many who write about Zhang on Weibo say that she is an example or a role model to them: “I hope that my spoken English one day would be as excellent as hers. This motivates me to try even harder.”

By Manya Koetse

Spotted a mistake or want to add something? Please let us know in comments below or email us. First-time commenters, please be patient – we will have to manually approve your comment before it appears.

©2021 Whatsonweibo. All rights reserved. Do not reproduce our content without permission – you can contact us at info@whatsonweibo.com.

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