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“Support China’s New Era” Campaign Goes Viral on Chinese Social Media

China’s propaganda machine has been running at full speed this week – now Weibo’s celebrities also pitch in.

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On the day of the conclusion of the 19th National Congress in Beijing, Party newspaper People’s Daily launched a new hashtag. With #SupporttheNewEra, Chinese celebrities show that they stand behind Xi Jinping and his “new era” philosophy.

The 19th CPC National Congress concluded on Tuesday in Beijing. The occurrence of the major twice-a-decade meeting, from October 18 to October 24, went hand in hand with an online propaganda campaign and strict censorship of social media comments.

The National Congress online propaganda campaign took on many forms this week, with different Chinese media outlets spreading pictures with highlighted slogans, short clips of the event, rap videos explaining China’s ‘New Era’, interactive games that made users clap for Xi Jinping, or even vocabulary lists underlining China’s modernization.

On Tuesday, Party newspaper People’s Daily initiated Weibo hashtag ‘Wèi xīn shídài dǎ call’ #为新时代打call#, roughly meaning ‘give a shout-out to the new era‘ or ‘show support for the new era,’ with a brief explanatory sentence saying: “In the new era, it is our turn to strive to make China really strong!”

By Tuesday night, the topic had received over 440 million views and more than 1,5 million comments.

“Give a shout out to China’s New Era”

The participation of big celebrities turned the campaign into an online hit.

Chinese actress Wang Ziwen, a.k.a. Olivia Wang, who has more than 11 million fans on her Weibo page (@王子文Olivia), posted a 4-second clip in which she gave a ‘shout out’ to China’s new era.

Celebrities such as pianist Lang Lang (郎朗 11.8 million Weibo fans), singer Zhang Yixing (张艺兴, 27 million fans on Weibo), singer Jike Junyi (吉克隽逸, 4+ million followers), and many others also posted similar ±5-second-videos in which they speak out in support of China’s ‘new era.’

This shoutout by singer Zhang Yixing received thousands of shares, likes, and comments.

The closing session of the 19th National Congress passed a resolution to incorporate Xi Jinping’s ‘Thought on Socialism with Chinese Characteristics for a New Era’ (习近平新时代中国特色社会主义思想) into the Party’s constitution. ‘Modernization’ is the keyword for China’s ‘new era.’

The wave of celebrity videos on China’s new era triggered thousands of reactions from Weibo’s netizens and celebrity fans who then also expressed their support for the Party’s new plans.

This latest campaign could be the answer to an issue addressed in the Japan Times, which suggested that Chinese authorities struggle to get propaganda messages across in era of extreme celebrity culture.

Willy Lam, an expert on Chinese politics at the Chinese University of Hong Kong, said that “Chinese people are increasingly ignoring party propaganda and are much more interested in movie stars, who represent a new lifestyle and more exciting aspirations.”

By mobilizing dozens of big Weibo celebrities, and with millions of commenters interacting with the hashtag, People’s Daily‘s campaign could be called a major success.

However, many commenters seem to be much more interested in the celebrity videos than the message it contains. “I just wanna give a shout out to you, baby,” many responded to Oliva Wang’s video.

With the flood of National-Congress-focused hypes this week, other netizens say that “it’s just been enough.” “I just wanna give a shoutout to myself now,” one commenter says.

By Manya Koetse

Spotted a mistake or want to add something? Please let us know in comments below or email us.

©2017 Whatsonweibo. All rights reserved. Do not reproduce our content without permission – you can contact us at info@whatsonweibo.com.

Manya Koetse is the founder and editor-in-chief of whatsonweibo.com. She is a writer, public speaker, and researcher (Sinologist, MPhil) on social trends, digital developments, and new media in an ever-changing China, with a focus on Chinese society, pop culture, and gender issues. She shares her love for hotpot on hotpotambassador.com. Contact at manya@whatsonweibo.com, or follow on Twitter.

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China and Covid19

King of Workout Livestream: Liu Genghong Has Become an Online Hit During Shanghai Lockdown

Liu Genghong (Will Liu) is leading his best lockdown life.

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With their exercise livestreams, Liu and his wife are bringing some positive vibes to Shanghai and the rest of China in Covid times, getting thousands of social media users to jump along with them.

On Friday, April 22, the hashtag “Why Has Liu Genghong Become An Online Hit” (#为什么刘畊宏突然爆火#) was top trending on Chinese social media platform Weibo.

Liu Genghong (刘畊宏, 1972), who is also known as Will Liu, is a Taiwanese singer and actor who is known for playing in dramas (Pandamen 熊貓人), films (True Legend 苏乞儿), and releasing various music albums (Rainbow Heaven 彩虹天堂). He is a devout Christian.

Besides all of his work in the entertainment business, Liu is also a fitness expert. In 2013, Liu participated in the CCTV2 weight loss programme Super Diet King (超级减肥王, aka The Biggest Loser) as a motivational coach, and later also became a fitness instructor for the Jiangsu TV show Changing My Life (减出我人生), in which he also helped overweight people to become fit. After that, more fitness programs followed, including the 2017 Challenge the Limit (全能极限王) show.

During the Covid outbreak in Shanghai, the 50-year-old Liu Genghong has unexpectedly become an online hit for livestreaming fitness routines from his home. Together with his wife Vivi Wang, he streams exercise and dance videos five days of the week via the Xiaohongshu app and Douyin.

In his livestreams, Liu and his wife appear energetic, friendly, happy and super fit. They exercise and dance to up-beat songs while explaining and showing their moves, often encouraging those participating from their own living rooms (“Yeah, very good, you’re doing well!”). Some of their livestreams attract up to 400,000 viewers tuning in at the same time.

The couple, both in lockdown at their Shanghai home, try to motivate other Shanghai residents and social media users to stay fit. Sometimes, Liu’s 66-year-old mother in law also exercises with them, along with the children.

“I’ve been exercising watching Liu and his wife for half an hour, they’re so energetic and familiar, they’ve already become my only family in Shanghai,” one Weibo user says.

“I never expected Liu Genghong to be a ‘winner’ during this Covid epidemic in Shanghai,” another person writes.

Along with Liu’s online success, there’s also a renewed interest in the Jay Chou song Herbalist’s Manual (本草纲目), which is used as a workout tune, combined with a specific dance routine. Liu is also a good friend and fitness pal to Taiwanese superstar Jay Chou.

This week, various Chinese news outlets such as Fengmian News and The Paper have reported on Liu’s sudden lockdown success. Livestreaming workout classes in general have become more popular in China since the start of Covid-19, but there reportedly has been no channel as popular as that of Liu Genghong.

The channel’s success is partly because of Liu’s fame and contagious enthusiasm, but it is also because of Vivi Wang, whose comical expressions during the workouts have also become an online hit.

While many netizens are sharing their own videos of exercizing to Liu’s videos, there are also some who warn others not to strain themselves too quickly.

“I’ve been inside for over 40 days with no exercise” one person writes: “I did one of the workouts yesterday and my heart nearly exploded.” “I feel fine just watching,” others say: “I just can’t keep up.”

Watch one of Liu’s routines via Youtube here, or here, or here.

For more articles on the Covid-19 topics on Chinese social media, check here.

By Manya Koetse

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©2022 Whatsonweibo. All rights reserved. Do not reproduce our content without permission – you can contact us at info@whatsonweibo.com.

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China Celebs

Weibo Shuts Down Rumors of Tong Liya’s Alleged Marriage to CMG President Shen Haixiong

The censorship surrounding the Tong Liya story almost drew more attention than the actual rumors themselves.

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The famous actress and dancer Tong Liya (佟丽娅, 1983) has had an eventful year. After hosting the CCTV Spring Festival Gala in 2020, she performed at the CCTV Spring Festival Gala in February of 2021 and in May she announced that after seven years of marriage, she finalized her divorce with actor and director Chen Sicheng (陈思诚).

Tong Liya is of Xibe ethnicity and was born in Xinjiang. The former beauty pageant and award-winning actress is known for her roles in many films and TV series, such as those in The Queens and Beijing Love Story. She also starred in the 2021 Chinese historical film 1921, which focuses on the founding of the Communist Party of China.

This month, online rumors about Tong flooded the internet, alleging that she was recently remarried to Shen Haixiong (慎海雄, 1967), the deputy minister of the Party’s Central Propaganda Department and the President of the CMG (China Media Group), which includes CCTV, China National Radio, and China Radio International.

Some of the rumors included those claiming the actress was previously Shen’s mistress, or netizens connecting Tong Liya’s relations with such an influential and powerful person to her role at the previous CCTV Spring Gala Festival.

But these rumors did not stay online for long, and the quick censorship itself became somewhat of a spectacle. As reported by China Digital Times, the topic ‘Tong Liya’s Remarriage’ (‘佟丽娅再婚’) was completely taken offline.

Following the rumors and censorship, it first was announced that Tong reported the online rumors about her to the police, with the hashtag “Tong Liya Reports the Case to Authorities” (#佟丽娅报案#) receiving over 310 million clicks. On December 23rd, the hashtag “Beijing Police is Handling Tong Liya’s Report” (#北京警方受理佟丽娅报案#) went viral online, attracting over 1.7 billion (!) views on Weibo within three days.

The Beijing Haidian police statement on Weibo is as follows:

In response to the recent rumors on the Internet, the public security authorities have accepted Tong Liya’s report, and the case is now under investigation. The internet is not a place beyond the law, and illegal acts such as starting rumors and provoking trouble will be investigated and punished according to the law.”

The statement led to some confused responses among netizens who wanted to know more about what was actually reported and what it is the police are exactly ‘investigating.’

On Twitter, Vice reporter Viola Zhou wrote that the censorship “angered many young people,” some of whom lost their social media accounts for discussing Tong Liya’s second marriage: “It’s now prompting a mass pushback against the potential abuse of censorship power.”

In an attempt to circumvent censorship, and perhaps also ridicule it, some netizens even resorted to morse code to write about Tong Liya.

One Weibo post about the issue by Legal Daily received over 3000 comments, yet none were displayed at the time of writing.

The case is allegedly still being investigated by Beijing authorities.

By Manya Koetse

With contributions by Miranda Barnes.

Spotted a mistake or want to add something? Please let us know in comments below or email us. First-time commenters, please be patient – we will have to manually approve your comment before it appears.

©2021 Whatsonweibo. All rights reserved. Do not reproduce our content without permission – you can contact us at info@whatsonweibo.com.

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