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“Support China’s New Era” Campaign Goes Viral on Chinese Social Media

China’s propaganda machine has been running at full speed this week – now Weibo’s celebrities also pitch in.

Manya Koetse

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On the day of the conclusion of the 19th National Congress in Beijing, Party newspaper People’s Daily launched a new hashtag. With #SupporttheNewEra, Chinese celebrities show that they stand behind Xi Jinping and his “new era” philosophy.

The 19th CPC National Congress concluded on Tuesday in Beijing. The occurrence of the major twice-a-decade meeting, from October 18 to October 24, went hand in hand with an online propaganda campaign and strict censorship of social media comments.

The National Congress online propaganda campaign took on many forms this week, with different Chinese media outlets spreading pictures with highlighted slogans, short clips of the event, rap videos explaining China’s ‘New Era’, interactive games that made users clap for Xi Jinping, or even vocabulary lists underlining China’s modernization.

On Tuesday, Party newspaper People’s Daily initiated Weibo hashtag ‘Wèi xīn shídài dǎ call’ #为新时代打call#, roughly meaning ‘give a shout-out to the new era‘ or ‘show support for the new era,’ with a brief explanatory sentence saying: “In the new era, it is our turn to strive to make China really strong!”

By Tuesday night, the topic had received over 440 million views and more than 1,5 million comments.

“Give a shout out to China’s New Era”

The participation of big celebrities turned the campaign into an online hit.

Chinese actress Wang Ziwen, a.k.a. Olivia Wang, who has more than 11 million fans on her Weibo page (@王子文Olivia), posted a 4-second clip in which she gave a ‘shout out’ to China’s new era.

Celebrities such as pianist Lang Lang (郎朗 11.8 million Weibo fans), singer Zhang Yixing (张艺兴, 27 million fans on Weibo), singer Jike Junyi (吉克隽逸, 4+ million followers), and many others also posted similar ±5-second-videos in which they speak out in support of China’s ‘new era.’

This shoutout by singer Zhang Yixing received thousands of shares, likes, and comments.

The closing session of the 19th National Congress passed a resolution to incorporate Xi Jinping’s ‘Thought on Socialism with Chinese Characteristics for a New Era’ (习近平新时代中国特色社会主义思想) into the Party’s constitution. ‘Modernization’ is the keyword for China’s ‘new era.’

The wave of celebrity videos on China’s new era triggered thousands of reactions from Weibo’s netizens and celebrity fans who then also expressed their support for the Party’s new plans.

This latest campaign could be the answer to an issue addressed in the Japan Times, which suggested that Chinese authorities struggle to get propaganda messages across in era of extreme celebrity culture.

Willy Lam, an expert on Chinese politics at the Chinese University of Hong Kong, said that “Chinese people are increasingly ignoring party propaganda and are much more interested in movie stars, who represent a new lifestyle and more exciting aspirations.”

By mobilizing dozens of big Weibo celebrities, and with millions of commenters interacting with the hashtag, People’s Daily‘s campaign could be called a major success.

However, many commenters seem to be much more interested in the celebrity videos than the message it contains. “I just wanna give a shout out to you, baby,” many responded to Oliva Wang’s video.

With the flood of National-Congress-focused hypes this week, other netizens say that “it’s just been enough.” “I just wanna give a shoutout to myself now,” one commenter says.

By Manya Koetse

Spotted a mistake or want to add something? Please let us know in comments below or email us.

©2017 Whatsonweibo. All rights reserved. Do not reproduce our content without permission – you can contact us at info@whatsonweibo.com.

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Manya Koetse is the editor-in-chief of www.whatsonweibo.com. She is a writer and consultant (Sinologist, MPhil) on social trends in China, with a focus on social media and digital developments, popular culture, and gender issues. Contact at manya@whatsonweibo.com, or follow on Twitter.

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China Celebs

Iconic Shanghai Singer Yao Lee Passes Away at the Age of 96

Yao Li, one of the seven great singing stars of Shanghai in the 1940s, has passed away.

Manya Koetse

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Chinese singer Yao Lee (姚莉), the ‘Queen of Mandarin pop,’ passed away on July 19 at the age of 96.

The singer, with her ‘Silvery Voice,’ was known as one of the seven great singing stars (“七大歌星”) of Shanghai of the 1940s.

For those who may not know her name, you might know her music – one of her iconic songs was used in the hit movie Crazy Rich Asians.

Yao’s most famous songs include “Rose, Rose, I Love You” (玫瑰玫瑰我爱你), “Meet Again” (重逢), and “Love That I Can’t Have” (得不到的爱情).

Yao, born in Shanghai in 1922, started singing at the age of 13. Her brother Yao Min was a popular music songwriter.

When popular music was banned under Mao in the 1950s, Hong Kong became a new center of the Mandarin music industry, and Yao continued her career there.

On Weibo, the hashtag Yao Lee Passes Away (#姚莉去世#) already received more than 200 million views at time of writing.

Many Chinese netizens post candles to mourn the death of the popular singer, some call her passing “the end of an era.”

“Shanghai of those years is really where it all started,” others say.

Listen to one of Yao’s songs below:

By Manya Koetse

Spotted a mistake or want to add something? Please let us know in comments below or email us. Please note that your comment below will need to be manually approved if you’re a first-time poster here.

©2019 Whatsonweibo. All rights reserved. Do not reproduce our content without permission – you can contact us at info@whatsonweibo.com

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China Celebs

Weibo Blows Up after Fan Bingbing Announces Breakup

It’s been a tough year for Chinese celebrity Fan Bingbing.

Manya Koetse

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First published

Two years after their engagement, Chinese actress Fan Bingbing and actor Chen Li have announced their breakup.

On the night of June 27 (China Standard Time), news came out that Chinese actress Fan Bing Bing is breaking up with her partner, Chinese actor Chen Li.

It was Fan herself who announced the separation through a post on social media, writing:

We go through all kinds of farewells during our lifetime. The love and warmth we gain throughout our encounters become everlasting forces. I want to thank you for all the love and support you’ve given me. Thank you for your care and love in the future. We are no longer ‘we’, but we are still ourselves.

The post soon received over 180,000 comments and more than 650,000 likes.

Chen Li also posted a message on his Weibo account, saying:

From friends to lovers, and now back to friends. Emotions can change, but the purest feeling between you and me will not change. The trust and support we have for each other will always be there. We are no longer ‘we’, but we are still ourselves.”

This breakup comes after a difficult year in Fan’s career. In summer of 2018, the 37-year-old actress was at the center of a social media storm due to a tax evasion scandal.

She disappeared from the public eye for months, and then returned with an emotional apology on Weibo.

The announcement of the split has triggered thousands of reactions on Weibo, where the hashtag “Fan Bingbing and Li Chen Split Up” (#范冰冰李晨分手#) had received 380 million views by Thursday night.

At time of writing, the breakup is dominating Weibo’s top trending topics, with many netizens commenting that Weibo is ‘exploding’ and that Weibo servers must be overheating due to the celebrity news.

It is often celebrity news that causes Weibo to blow up. A recent incident of Chinese teen idol smoking inside a Beijing restaurant also triggered millions of views and comments.

When Chinese singer and actor Lu Han announced his relationship with actress Guan Xiaotong in 2017, it even led to a rare temporary breakdown of Weibo’s servers.

By Manya Koetse

Spotted a mistake or want to add something? Please let us know in comments below or email us. Please note that your comment below will need to be manually approved if you’re a first-time poster here.

©2019 Whatsonweibo. All rights reserved. Do not reproduce our content without permission – you can contact us at info@whatsonweibo.com

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