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This Is the Weibo Post with the Most Comments Ever (Well, Almost)

One of Weibo’s hottest posts ever is all about the money.

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It’s all about the money? When billionaire Wang Sicong announced he would be giving away more than $160,000 to Weibo users, his post generated over 63 million reactions.

The victory of Chinese esports team Invictus Gaming (IG) was one of the biggest trending topics on Weibo the past week, with the joy among China’s younger generations over winning the League of Legends World Championship being noticeable both online and offline.

Cheering crowds for the Chinese team (Sinanews).

Amid cheering crowds on campuses and celebratory posts flooding WeChat and Weibo, there was one post that especially stood out this week: that of Chinese billionaire Wang Sicong (王思聪).

Wang Sicong, who now has over 41 million followers on his Weibo account (@王思聪), is one of China’s most famous fu’erdai (富二代), the term that refers to the ‘second generation rich’: the children of the nouveau riche in China. Wang is the son of Chinese tycoon Wang Jianlin (王健林), who is known as one of the richest persons in Asia.

On November 6, three days after Invictus Gaming’s League of Legends victory, Wang posted on Weibo:

“To celebrate IG’s championship, I will do a championship month event; this month, I will draw prizes in four waves. Today is the first one, and out of everyone who comments/likes/forwards this post, I’ll draw 113 people (to celebrate the awesome day of 11.3 [when IG won]), and those people will all get 10,000 yuan [±$1437] in cash.

At the time of writing, the post has received more than 24 million shares, over 20 million comments, and 19 million likes.

On November 11, Single’s Day, Wang announced that the winners had been picked through Weibo’s lottery picking system (@微博抽奖平台).

Besides that it is likely that Wang’s post is a collaboration with Sina Weibo, Wang has more reasons for this noteworthy prize drawing. Wang himself is the founder of the current ‘Invictus Gaming’ team; he acquired the top Chinese gaming club ‘Catastrophic Cruel Memories’ in 2011, in order to promote professional esports in China.

The ‘lottery’ has also boosted Wang’s online fanbase, which grew by two million fans within several days time.

Biggest Posts on Weibo

Although it is very rare to see this big of a number of reactions and shares for one post on Weibo, Wang’s post officially is not the ‘number one’ popular post of all times on Weibo.

In 2016, Guinness World Records actually announced a world record for “Most comments on a Weibo™ post.” The record holder is the Chinese singer and actor Lu Han (鹿晗), whose 2012 post about his favourite soccer team, Manchester United, had received 100,899,012 comments.

What is a bit misleading about the record, however, is that the comments were accumulated over a period of multiple years.

To put into perspective how popular Wang Sicong’s recent post really is, we will line up some examples of posts that became booming on Weibo.

Last year, one post by Lu Han in which he announced his new relationship actually led to a temporary breakdown of Weibo’s servers. A day later, the post had received 2,4 million comments – far less than the amount of comments Wang’s post received over the past week.

Wang Baoqiang announced on Weibo that his wife betrayed him and that he was getting a divorce.

Another noteworthy post that made social media blow up was that of Chinese actor Wang Baoqiang, who announced on Weibo in 2016 that he was divorcing his wife and firing his agent because of their secret love affair. That post received over 1,5 million comments within 24 hours.

The apology post by Chinese actress Fan Bingbing, who was caught up in what has become the most controversial tax scandal of 2018, had its comments disabled, but received over 340,000 shares and some two million likes.

According to Time, the most popular post on Twitter of 2017 was that of Carter Wilkinson who asked American fast food chain Wendy’s “how many retweets for a year of free chicken nuggets?”, which received a reply from the chain saying “18 million.”

By now, Carter’s tweet “HELP ME PLEASE. A MAN NEEDS HIS NUGGS” has received more than 3,5 million retweets. (Although he did not make it to 18 million, he still got his year-long supply of nuggets.)

It is clear that by accumulating more than 60 million reactions (shares, comments, likes) within seven days, Wang Sicong’s post is now among the top scoring posts of all time on Weibo. (Do you know of other posts that set Weibo booming, please let us know in the comment section below – we might make a list later).

To find out who the most popular Weibo celebrities are, check our recent top 10 here.

By Manya Koetse

Spotted a mistake or want to add something? Please let us know in comments below or email us.

©2018 Whatsonweibo. All rights reserved. Do not reproduce our content without permission – you can contact us at info@whatsonweibo.com

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Manya Koetse is the editor-in-chief of www.whatsonweibo.com. She is a writer and consultant (Sinologist, MPhil) on social trends in China, with a focus on social media and digital developments, popular culture, and gender issues. Contact at manya@whatsonweibo.com, or follow on Twitter.

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China Arts & Entertainment

“What Is Peppa?” – Viral Ad Campaign for ‘Peppa Pig’ Movie Makes the British Pig More Chinese Than Ever

It’s the Chinese new year of Peppa Pig.

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A new ad campaign for the upcoming Peppa Pig movie features a grandfather living in rural China who goes on a quest to find out what Peppa is. The commercial is a huge success on Chinese social media, and strikes a chord with netizens for touching upon various societal and cultural issues. Peppa is more Chinese than ever now.

“What is Peppa?” That is the question that is currently going viral on Chinese social media, with the hashtag #WhatisPeppa (#啥是佩奇#) receiving a staggering 400 million times on social media platform Weibo at time of writing.

The reason for the trend is an ad campaign, titled ‘What’s Peppa’, promoting the Peppa Pig Celebrates Chinese New Year film, a production by Entertainment One and China’s Alibaba Pictures.

The promotional video (5:39 length, watch featured video), that came out via various online channels on January 17, focuses on a grandfather living in a remote rural village who is anticipating the Spring Festival reunion with his son and his family, who now live in a big city.

The grandfather, named Yu Bao, wants to know what gift to get for his little grandson. When calling his family on a bad connection through his old 2G mobile phone, the word “Peppa” is all he gets from his little grandson before his phone breaks down. But what’s Peppa?

Yu Bao then goes on a comical mission to find out what Peppa is: looking it up in the dictionary, asking his friends -who are just as oblivious as he is-, and asking the entire village.

At the local shop, it is suggested that ‘Peppa’ is some kind of shampoo.

Eventually, one of the female villagers, who used to be a nanny, knows what Peppa is. She tries to explain it to Yu Bao, who now even seems willing to paint his own pig pink for his grandson. She explains that it is a pink cartoon pig whose face looks somewhat like a traditional fire blower.

With some guidance, the grandfather then goes to work and creates a unique ‘Peppa Pig’ gift from a metal air-blower to surprise his grandson during Chinese New Year.

But much to his disappointment, he then receives a phone call from his son, who tells him they are not coming home for Chinese New Year – before the connection drops again.

As grandpa, sad and lonely, is walking by the side of the road, his son suddenly appears in his car, telling him that the connection dropped too soon; he was not just telling him the family was not coming for Chinese New Year, he was trying to tell him that they invited him to come to their home instead.

When the family is finally reunited, it is time for the proud grandfather to show the result of his difficult quest for Peppa to his grandson.

The grandpa’s mission is complete: he gives his grandson a one-of-a-kind Peppa Pig.

The commercial ends with the entire family enjoying the upcoming Peppa film in the cinema together. When a friend from the village calls the grandfather to let him know he finally found Peppa thanks to his new smartphone, Yu Bao says: “It’s okay, I found Peppa already!”

The last shot of the video shows Yu Bao’s friend, a sheepherder, standing with his new phone, while someone in the back plays the tune of the Peppa cartoon. The big slogan on the wall is partly based on a popular catchphrase from another Chinese ad, and says: “At the start of the New Year, don’t accept gifts; the whole family goes to the city to watch Peppa instead.”

 

What’s Peppa Pig?

 

Peppa Pig is a popular children’s cartoon that first aired as a British animated television series (produced by Astley Baker Davies) in May of 2004. It took more than eleven years before the show was officially launched in the PRC (CCTV/June 2015).

The Peppa Pig family, including George.

Since then, Peppa Pig has become one of the most popular programs for preschoolers in China. But not just preschoolers love the pig; it has also become highly popular among young adults, who wear Peppa t-shirts, Peppa watches, and are major consumers of China’s thriving Peppa industry.

In 2018, Chinese popular short video app Douyin (also known in English as Tik Tok) removed approximately 30,000 short videos relating to British cartoon Peppa Pig from its platform, as Peppa had turned into somewhat of a subversive symbol to a Chinese online youth subculture dubbed ‘shehuiren‘ (社会人) (read more here).

This news item led to some confusion in Western media, where it was often suggested that Peppa was completely banned in China. She is, in fact, not banned; she is now more popular than ever.

 

Peppa the Movie

 

Amid the huge success of Peppa in China, it was announced in the summer of 2018 that Chinese tech giant Alibaba was working together with Entertainment One on the release of a Peppa Pig movie especially for the Chinese market, as this year’s Chinese New Year is the start of the Year of the Pig.

The movie, titled ‘Peppa Pig Celebrates New Year’ (小猪佩奇过大年), is set for a nationwide release on February 5, the first day of the Chinese Lunar New Year. This is the most popular time for big blockbusters to come out, as many people are free during Chinese New Year and have the time to go out to the cinema together with their families.

The movie itself revolves around Peppa and little brother George and their parents, who are having a reunion for the Spring Festival. It features various Chinese traditions, and of course, something unexpected will happen.

 

Why This Peppa Ad Campaign is So Brilliant 

 

The Peppa ad has really struck a chord on Chinese social media for various reasons. The video was directed by Beijing director Zhang Dapeng (张大鹏, 1984), who also directed the actual Peppa movie, and the campaign is also sponsored by China Mobile.

What this ad campaign does:

It mixes the love for Peppa with the warm feeling of Chinese family reunions during Chinese New Year.

It presents a nostalgic idea of the Chinese village community, where neighbors come together and look out for each other.

It touches upon the issue of China’s rapid urbanization, that has caused many villages to become deserted and isolated as younger generations have settled in the cities.

It highlights how China’s digitalization is leaving behind its elderly population (read more here).

It shows the strong grandparent–grandchild relationship; usually, Chinese grandparents play an active role in raising grandchildren, something that has been changing due to younger generations moving to the city.

In other words; the advertisement completely draws the figure of Peppa Pig into a Chinese socio-cultural context, where it symbolizes the strong connection between Chinese families amid China’s rapid urbanization and digitalization.

By now, the Peppa campaign is making its rounds from Weibo to WeChat and elsewhere on the Chinese internet, with some online sellers already offering a remake of the Peppa present for sale as a collector’s item. Bloomberg reports that Chinese stocks connected to Peppa Pig have surged after the clip went viral yesterday and today.

“I give this video 100 points!” some commenters on social media write, with others saying it has made them tear up. “This already is the best ad campaign of the year.”

Peppa was already a famous figure in China, but with this viral hit and the upcoming movie, the British pig really has become a part of China’s popular culture and media environment: it’s the Chinese new year of Peppa Pig.

 

By Manya Koetse and Miranda Barnes

Spotted a mistake or want to add something? Please let us know in comments below or email us.

©2019 Whatsonweibo. All rights reserved. Do not reproduce our content without permission – you can contact us at info@whatsonweibo.com

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China Arts & Entertainment

Living the Dream: Chinese Architect Designs Stunning Six-Story Communal Living Space

This architect from Guangzhou turned her dream of living together with friends in a creative workspace into reality. The building is a hit on Chinese social media.

Gabi Verberg

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While living together with your best friends in one big house might be a dream of many people, this Chinese architect turned the idea into reality by transforming an old factory into a modern museum-like work- and living space. Through her work, the architect aims to change views on China’s urban living spaces.

Guangzhou architect “Michelle” (米歇尔 or Mi Xiao 米笑) and most of her friends work in creative industries. A few years ago, they found that their work and lifestyle required a more flexible and multi-purpose living space; a place where they could live and work together as a small community while also showcasing what they do.

In 2012, the six friends found a workshop in an old abandoned sugar factory, built in the 1950s, located in Guangzhou’s Panyu district. More than five years later, they had succeeded in transforming it into a modern six-story work- and living space.

news story and a video of the building are now attracting major attention on Chinese social media. On Weibo, the hashtag “Six Friends Transform a Building” (#6个好友改造一栋楼#) has been viewed more than 250 million times.

The communal living space, that has been named Boundless Community (无界社区), covers about 1500 square meter and has six completely separate rooms. Originally, the building was made up of only three stories, each with a ceiling height of six to nine meters high.

With the reconstruction of the building, the architect reportedly “wanted to break with the traditional urban types of dwellings,” where many people live behind locked doors in small spaces. Michelle intended to design the space as a small “village,” where people share their living space.

At the same time, the space also allows people to be creative and share their work with the outside world. All of these ideas resulted in a transparent “museum building.”

The building itself is almost like a museum by allowing people from outside to look into the various studios.

The popular architect is not the only one who is in favor of sharing a living space with her friends. A recent poll on Weibo shows that more than 90% of respondents would also like to live together with their friends; only 10% of the people prefer privacy over a communal living space with good friends.

 

“This is my dream!”, many commenters say, with others calling it “simply magical.”

To read more about changing attitudes on home and living in China, also check out this article by What’s on Weibo. 

By Gabi Verberg

Images via https://sjz.news.fang.com/open/31234746.html.

Spotted a mistake or want to add something? Please let us know in comments below or email us.

©2019 Whatsonweibo. All rights reserved. Do not reproduce our content without permission – you can contact us at info@whatsonweibo.com

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What’s on Weibo provides social, cultural & historical insights into an ever-changing China. What’s on Weibo sheds light on China’s digital media landscape and brings the story behind the hashtag. This independent news site is managed by sinologist Manya Koetse. Contact info@whatsonweibo.com. ©2014-2018

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