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Weibo Netizens Show Support for Shanghai Restaurant Harassed By Muslim “Noodle Gang”

What was supposed to be a celebratory opening of a new Hui noodle restaurant in Shanghai turned into a weeklong nightmare as a local “noodle gang” (拉面帮) harassed the owner and threatened him to close his business. Chinese netizens played an important role in supporting the restaurant to continue its business.

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What was supposed to be a celebratory opening of a new Hui noodle restaurant in Shanghai, turned into a weeklong nightmare as a local “noodle gang” (拉面帮) harassed the owner and threatened him to close his business. Chinese netizens played an important role in supporting the restaurant to continue its business.

On July 1st, halal restaurant Alilan Beef Noodles (阿里兰牛肉面) opened its doors on Shanghai’s famous East Nanjing Road. What was supposed to be a celebratory first day turned into a nightmare when more than 100 angry people, allegedly from the Hui ethnic group, surrounded the restaurant and blocked customers from coming in while threatening the staff. The Hui people are a predominantly muslim ethnic group in China.

In an interview published on video platform Miaopai, Alilan owner Xian Guolin, a Hui muslim himself, stated that he was offered 300,000 RMB (±45,000$) to close his business – a small amount compared to the 1,5 million RMB (±224,700$) he invested in it.

Restaurant owner Xian.

Restaurant owner Xian Guolin.

The people who harassed him claimed to be muslim representatives of Shanghai’s beef noodle shops and demanded the owner to leave. According to owner Xian, he was told that his own life and that of his family would be in danger if he would not close his business.

As reported by Sixth Tone, the people told him he needed to shut down his business because it allegedly violated the so-called “Shaanxi-Gansu-Ningxia treaty”, which claims that there should be no other beef noodles restaurant within 400 meters of a Hui muslim restaurant.

The ‘agreement’, that alleges to promote a “harmonious and stable” noodle market, states that those who do not abide by the rules will have to face the consequences and accept any financial losses. The document also states it is meant to protect ‘ethnic solidarity’.

The noodle agreement is highly controversial as it does not have any legal standing, with some calling it “ridiculous”. A similar conflict erupted in the south of China last summer when Lanzhou beef noodles where at the center of a huge noodle war also evolving around a local noodle contract.

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In the weeks following the opening of Alilan, the group of people remained to stand in front of the restaurant. According to the owner, this caused a daily loss of around 4500 RMB (±670 US$) to his business.

The topic became popular on Chinese social media under the hashtag of “Beef Noodle Gate” (#拉面风云) as owner Xian (@阿里兰牛肉面) shared the turbulence with his followers. It soon attracted 400 million views and 90,000 discussions on Sina Weibo.

With people like Weibo VIP user and editor Hey-Xiaodiao (@嗨-小刁) closely following the event and writing about it, the affair became a social media hype that resulted in many Shanghai residents showing their support for Alilan by dining there despite the presence of the noodle gang.

Diners at Alilan despite of the noodle gang standing outside (from @阿里兰牛肉面, posted on Weibo on 16th July).

Diners at Alilan despite of the noodle gang standing outside (from @阿里兰牛肉面, posted on Weibo on 16th July).

The Alilan restaurant kept its followers up to date on recent developments through its official Weibo account. On July 18, they posted the following pictures, writing: “They were chased away by the police today but then came back during the night with over 40 persons. There were netizens who confronted them while smoking. Because smoking is not allowed according to Islamic religion, this then led to an argument between them, and all our customers were also driven away.”

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Large numbers of Weibo netizens offered their support to Alilan and rejected the noodle gang for their actions. Many Weibo users also expressed their worry that such a thing could happen in one of China’s most famous city centers: “Is this Shanghai or is this Islam territory?!”

But over the past few days, netizens’ help seemed to bring an end to the blockade, as one diner wrote on July 22: “No more people standing in front of the door, and 50% discount thanks to netizens’ support”, and: “Business is quite good. Many things are sold out. Support Alilan and oppose white hats!” (‘White hats’ refers to Hui Muslims, who usually wear the taqiyah white cap for religious purposes.)

“Come over, food is good,” others wrote, posting pictures of the noodles and themselves having dinner at the restaurant.

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The Alilan restaurant thanked Chinese netizens for their overwhelming support through Weibo, and shared that it even had supporters coming from as far as Nanjing and Hangzhou to have dinner at their restaurant.

Although the Alilan owner and staff expressed their joy and gratefulness, many netizens were not satisfied with how the affair was handled as the actions of the “noodle gang” went unpunished.

“The ‘noodle gang’ has won”, one Weibo user (@霜叶不活跃) writes: “This shows all noodle gangs around the country that even if they cause huge problems in cities like Shanghai against their fellow ethnic minorities, they will not be punished for it. If they succeed, they earn loads of money, if they fail, they just need to walk away and find another victim. Nothing serious.”

Other netizens stressed that everyone should be equal before the law , and that there should be no excemptions made for conflicts taking place within ethnic or religious groups: “The Alilan issue seems be to a conflict among muslims (“穆斯林内部冲突“), but if you look at it from another side, it is also a collision and compromise between Han Chinese and muslims, and a manifestation of a culture clash between our national ethnic groups”, writes one netizen.

For now, the Alilan restaurant is seemingly doing good business as many netizens point out its tasty dishes and ignore the negativity of the past few weeks. “We will resist all people who attempt to dominate the market under the flag of religion,” one Weibo user writes.

“I congratulate Alilan noodles,” one netizen writes: “You have now become a famous Shanghai brand.”

-By Diandian Guo and Manya Koetse

©2016 Whatsonweibo. All rights reserved. Do not reproduce our content without permission – you can contact us at info@whatsonweibo.com.

Diandian Guo is a China-born Master student of transdisciplinary and global society, politics & culture at the University of Groningen with a special interest for new media in China. She has a BA in International Relations from Beijing Foreign Language University, and is specialized in China's cultural memory.

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China Food & Drinks

Viral Video Exposes Wuhan Canteen Kitchen Food Malpractices

Boots in the food bowl, meat from the floor: this Wuhan college canteen is making a food safety mess.

Manya Koetse

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A video that exposes the poor food hygiene inside the kitchen of a Wuhan college canteen has been making its rounds on Chinese social media these days.

The video shows how a kitchen staff member picks up meat from the floor to put back in the tray, and how another kitchen worker uses rain boots to ‘wash’ vegetables in a big bowl on the ground, while another person is smoking.

The video was reportedly shot by someone visiting the canteen of the Wuhan Donghu University (武汉东湖学院) and was posted on social media on November 7.

According to various news sources, including Toutiao News, the school has confirmed that the video was filmed in their canteen, stating that those responsible for the improper food handling practices have now been fired.

The Wuhan Donghu University also posted a statement on their Weibo account on November 8, saying it will strengthen the supervision of its canteen food handling practices.

“The students at this school will probably vomit once they see this footage,” some commenters on Weibo wrote.

Wuhan Donghu University is an undergraduate private higher education institution established in 2000. The school has approximately 16,000 full-time undergraduate students.

“I’m afraid that this is just the tip of the iceberg,” one popular comment said, receiving over 25,000 likes.

Students from other universities also expressed concerns over the food handling practices in their own canteens, while some said they felt nauseous for having had lunch at the Wuhan canteen in question.

By Manya Koetse

Spotted a mistake or want to add something? Please let us know in comments below or email us. First-time commenters, please be patient – we will have to manually approve your comment before it appears.

©2020 Whatsonweibo. All rights reserved. Do not reproduce our content without permission – you can contact us at info@whatsonweibo.com.

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China Food & Drinks

Famous Goubuli Restaurant Calls Police for Getting Roasted Online, Gets Kicked Out of Franchise Group

Goubuli Wangfujing shows how NOT to address a social media crisis.

Manya Koetse

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The well-known Goubuli Wangfujing restaurant just got a bit more famous this week. The branch, which specializes in steamed buns, is now not just known as one of Beijing’s worst-rated restaurants, but also as a business that shot itself in the foot by handling a social media crisis the wrong way.

The famous Wangfujing main branch of Goubuli Steamed Buns (狗不理包子) is caught up in a social media storm since responding to a blogger’s negative video of their restaurant by contacting the police.

The video, Goubuli’s response to it, and the following consequences have hit the top trending topic lists on Weibo today.

Goubuli, sometimes transcribed as Go Believe, is a well-known franchise brand of steamed stuffed buns (baozi) from Tianjin that was founded in 1858. The brand now has more than 80 restaurants in mainland China, 12 of them in Beijing. Since Wangfujing is one of Beijing’s most famous streets, the Wangfujing branch is popular with both foreign and Chinese visitors.

 

Gu Yue’s “Visiting the Worst-Rated Restaurant” Video

 

The social media storm started on September 8, when Weibo blogger Gu Yue (谷岳) posted a video titled “Visiting the Worst-Rated Restaurant” (“探访评分最差餐厅”). Gu Yue is a travel blogger with over 1,7 million fans on Weibo.

Gu Yue in front of Gubouli.

In the video, Gu Yue starts by explaining he chose to visit Gubouli after searching for the restaurant that receives the lowest ratings in the Beijing Wangfujing and Dongdan areas on the super-popular Chinese mobile food app Dianping.

The blogger found that, out of the 1299 listed restaurants in the area, Wangfujing Goubuli Baozi was the worst-rated place. Ironically, the brand’s name Gǒubùlǐ (狗不理) literally means ‘dogs don’t pay attention,’ which makes the name ‘Goubuli Baozi’ sound like a place with stuffed buns that even dogs would not eat.

Complaining about the service, prices, and quality of food, many Dianping users rated the restaurant with just one out of five stars.

Gu Yue then sets out to visit the restaurant himself to see if Gubouli on Wangfujing really is as bad as Dianping users say. He orders some steamed braised pork dumplings, 60 yuan ($8.7) for 8, and regular pork dumplings, 38 yuan ($5.5) for 8.

The blogger concludes that Gubouli’s dumplings are not worth the money: the dumplings are greasy, the dough is too sticky, and they do not have enough filling. Gu Yue’s video also suggests that the restaurant’s hygienic standards are not up to par, with loud coughing coming from the kitchen.

Gu Yue’s video received over 97,000 likes and thousands of responses on Weibo, with many fans praising the idea of the blogger checking out the worst-rated restaurants.

 

Goubuli’s Reaction Starts a Social Media Storm

 

The Wangfujing branch of Goubuli did not appreciate Gu Yue’s video.

In an online statement on September 11, the branch accused the blogger of spreading lies about their restaurant and harming their reputation, and demanded a public apology.

Goubuli Wangfujing called the video “vicious slander” and stated they had contacted the police in relation to the matter.

The hashtag “Wangfujing Goubuli Responds to Netizen’s Negative Video” (#王府井狗不理回应网友差评视频#) immediately went viral on Weibo, attracting some 430 million views.

Many Weibo users were outraged about the way the Goubuli branch handled the situation. “Aren’t we even allowed to say if something is tasty or not?!” many commenters wondered, with others writing: “You are harming your own reputation!”

“Let’s call the police over the quality of your food,” others suggested.

There were also many netizens who commented that some Chinese Time-Honored brands, such as Goubuli, often only survive because of their history and fame rather than actually delivering good quality to their customers.

Following the major online backlash on its statement, the restaurant soon removed their post again. But the social media storm did not end there.

On September 15, the Goubuli Group issued a statement saying that it would directly terminate its franchise cooperation with the Goubuli Wangfujing branch over the incident.

With over 280 million views on its hashtag page (#狗不理解除与王府井店加盟方合作#), news of the franchise termination blew up on Weibo.

According to the latest Weibo reports on September 15, the Wangfujing Goubuli branch was closed for business on Tuesday (#狗不理包子王府井店门店关闭#).

“This is the power of clout,” one person comments: “If it were not for the [Goubuli] restaurant’s flawed marketing department, this would not have led to their closure.”

“The restaurant has brought this on themselves. There’s nothing wrong with posting a bad review.”

Another person comments: “This is the first time I’ve seen a marketing department making something big out of something small, leading to their own closing.”

Meanwhile, blogger Gu Yue says that he was not contacted by Goubuli, nor by the police. The social media controversy has only made him more popular.

“Gue Yue single-handedly crushed this restaurant,” some say, appreciating how social media has increased the power of Chinese consumers to make or break a business.

 
Also read: Overview of the Dolce&Gabbana China Marketing Disaster Through Weibo Hashtags
 

By Manya Koetse

Spotted a mistake or want to add something? Please let us know in comments below or email us. First-time commenters, please be patient – we will have to manually approve your comment before it appears.

©2020 Whatsonweibo. All rights reserved. Do not reproduce our content without permission – you can contact us at info@whatsonweibo.com.

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