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Chinese Social Media Users Stand up Against Body Shaming

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Recent photos of famous actress Gong Li that showed her curvier figure have gone viral on Sina Weibo, receiving over 850 million clicks. With Gong Li’s weight gain becoming all the talk on Weibo, the public’s focus on her appearance has sparked an online wave of body positivity posts, with web users rejecting the all-too-common phenomenon of body shaming on Chinese social media.

First, there was the ‘A4 Waist‘ hype, then there was the ‘iPhone6 Legs‘ trend, the ‘belly button backhand,’ and the online challenge of putting coins in your collarbone to show off how thin you are (锁骨放硬币). Over the past five years, China has seen multiple social media trends that propagated a thin figure as the ruling beauty standard.

But now a different kind of trend is hitting Weibo’s hotlists: one that rejects body shaming and promotes the acceptance of a greater diversity in body sizes and shapes in China.

On August 26, Weibo user @_HYIII_ from Shanghai posted several pictures, writing:

Reject body shaming! Why should we all have the same figure? Tall or short, thin or fat, all have their own characteristics. Embrace yourself, and show off your own unique beauty!

The post was soon shared over 900 times, receiving more than 32,000 likes, with the “body shame” phrase soon reaching the top keyword trending list of Sina Weibo.

 

Gong Li Weight Gain

 

The body positivity post by ‘_HYIII_’ is going viral on the same day that the apparent weight gain of Chinese actress Gong Li (巩俐) is attracting major attention on Chinese social media platforms such as Weibo and Douyin.

The 54-year-old actress, who is known for starring in famous movies such as Farewell My Concubine, To Live, and Memoirs of a Geisha, was spotted taking a walk with her husband in France on August 24. The photos went viral, with media outlets such as Sina Entertainment noting how Gong Li had become “much rounder” and had put on some “happy fat” (幸福肥).

By now, the hashtag page “Gong Li’s Figure” (#巩俐身材#) has received more than 850 million (!) views on Weibo, with thousands of people commenting on the appearance of the actress. In the comment sections, there were many who lashed out against the focus on Gong Li’s weight gain.

“She just has a regular female body shape. Stop using ‘white / skinny / young’ as the main beauty standard to assess other people,” one commenter said, with another person writing: “Why do you all keep focusing on her figure, did she steal your rice and eat it?!”

 

“Why do you all keep focusing on her figure, did she steal your rice and eat it?”

 

Some people suggested that the COVID19 pandemic might have to do with Gong Li’s weight gain, with others writing: “If she is healthy is what matters, skinny or fat is not the way to assess her beauty.”

What stands out from the discussions flooding social media at this time, is that a majority of web users seem to be fed up with the fact that a skinny body is the common standard of women’s beauty in China today – and that accomplished and talented women such as Gong Li are still judged by the size of their waist.

 

Say No to Body Shaming

 

In light of the controversy surrounding Gong Li’s recent photos and the following discussions, posts on ‘body shaming’ (身材羞辱) are now flooding Weibo, with many Weibo users calling on people to “reject body shaming” (拒绝#body shame#) and to stop imposing strict beauty standards upon Chinese women.

The pressure to be thin, whether it comes from the media or from others within one’s social circle, is very real and can seriously affect one’s self-esteem. Various studies have found an association between body dissatisfaction and social pressure to be thin and body shaming in Chinese adolescents and young adults (Yan et al 2018).

The main message in this recent Weibo grassroots campaign against body shaming, is that there are many ways in which women can be beautiful and that their beauty should not be merely defined by limited views on the ideal weight, height, or skin color.

Over the past decades, women’s beauty ideals have undergone drastic changes in China, where there has been a traditional preference for “round faces” and “plump bodies.” In today’s society, thin bodies, sharp faces, and a pointy chin are usually regarded as the standard of female ideal beauty (Jung 2018, 68). China’s most popular photo apps, such as Meitu or Pitu, often also include features to make one’s face pointier or one’s legs more skinny.

This is not the first time Weibo sees a growing trend of women opposing strict beauty standards. Although the word ‘body shaming’ has not often been included in previous trends, there have been major trends of women opposing popular skinny challenges and even one social media campaign in which young women showed their hairy armpits to trigger discussions on China’s female aesthetics.

Especially in times of a pandemic, many netizens now stress the importance of health: “Skinny or fat, it really doesn’t matter how much you weigh, as long as you’re healthy – that’s what counts.”

Also read:

 

By Manya Koetse

 

References

Jung, Jaehee. 2018. “Young Women’s Perceptions of Traditional and Contemporary Female Beauty Ideals in China.” Family and Consumer Sciences Research Journal 47 (1): 56-72.

Yan, Hanyi ; Wu, Yingru ; Oniffrey, Theresa ; Brinkley, Jason ; Zhang, Rui ; Zhang, Xinge ; Wang, Yueqiao ; Chen, Guoxun ; Li, Rui ; Moore, Justin. 2018. “Body Weight Misperception and Its Association with Unhealthy Eating Behaviors among Adolescents in China.” International Journal of Environmental Research and Public Health 15 (5): 936.

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©2020 Whatsonweibo. All rights reserved. Do not reproduce our content without permission – you can contact us at info@whatsonweibo.com.

Manya Koetse is the editor-in-chief of www.whatsonweibo.com. She is a writer and consultant (Sinologist, MPhil) on social trends in China, with a focus on social media and digital developments, popular culture, and gender issues. Contact at manya@whatsonweibo.com, or follow on Twitter.

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China Celebs

Billionaire Bachelor Wang Sicong’s Desperate Unrequited Love Drama Exposed Online

Wang Sicong is one of China’s wealthiest and most eligible bachelors, but this love interest wasn’t interested at all. She has now shared their erratic chat conversations with the public.

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Chinese netizens are grabbing their popcorn (or sunflower seeds) and are diving into this explosive story as these leaked WeChat records show that the extremely rich & famous bachelor Wang Sicong is no Prince Charming after all.

Wang Sicong (王思聪), the son of one of the richest men in China, has become the most popular gossip topic on Weibo this week after his love interest leaked their WeChat conversation records online.

Wang Sicong, who has over 41 million followers on his Weibo account (@王思聪), is one of China’s most famous fu’erdai (富二代, the ‘second generation rich’). Wang is the son of Chinese tycoon Wang Jianlin (王健林), one of the richest persons in Asia.

Wang Sicong is a 33-year-old businessman, and he is known as a playboy who has had many girlfriends but never settled down, turning him into one of China’s most wealthy eligible bachelors. But despite so many women being interested in Wang, the girl he has been chasing for the past few years, internet celebrity and livestreamer Sun Yining (孙一宁), is just not into him at all.

Sun and Wang first met four years ago, and apparently, Wang never stopped pursuing her ever since. In the screenshots of the WeChat conversations between the two that leaked online, Wang is very blunt in expressing his interest in Sun and doesn’t shy away from using cheesy pick-up lines and repeating how much he misses her.

At times, he is rude and pushy, telling Sun he needs to see her: “Can’t you just make me feel better? My mood has been bad for days.” He sometimes also keeps sending Sun belligerent messages, even if she does not respond at all.

Wang keeps talking to Sun (in a patronizing way), even if Sun doesn’t respond at all.

Sun, however, again and again, keeps shutting him down by changing the topic, ignoring his cringy phrases, or making fun of him.

At one point during the four-year-long ‘charm offensive,’ Sun tells Wang that she is attracted to women and not to men – but even that doesn’t stop his ‘alpha male strategy’ to win her over: “Will you still say you’re a lesbian when you’re lying in my arms?”

Sun asks Wang if he realises how ridiculous he is after the ‘lesbian’ comment.

The conversations between the two become even more bizarre in April of 2021 when Wang unexpectedly tells Sun he has come to her hometown of Hangzhou to spend time with her, and then gets angry when she is not happy to meet him. He insists that they meet, even when Sun clearly indicates she has no interest in him.

Even after that, the billionaire keeps sending Sun desperate messages on how much he misses her and how he cannot believe that she is not a heterosexual woman. In the end, the conversation between the two gets so explosive that Wang threatens to expose Sun. But the tables were turned, and Sun was the one to first post the history of their WeChat messages online on June 15.

On her Weibo account, where the live-streaming star has over 720,000 fans, Sun shares how she has always been straightforward with Wang Sicong that she was not interested in becoming his girlfriend. She also makes it clear that Wang’s money and influence will not stop her from taking control over her own life.

Before posting the chat history, Sun appeared to be drunk and upset while live-streaming at night and scolding Wang Sicong.

On Weibo, the hashtag “Sun Yining / Wang Sicong” (#孙一宁 王思聪#) has received over 550 million views by now.

The drama further snowballed on Tuesday when Wang himself apparently also shared their WeChat chat records online, claiming Sun Yining had been misleading about their relationship and is not to be trusted. That hashtag page (#王思聪曝光和孙一宁聊天记录#) also attracted over 500 million views.

Many of the thousands of people commenting on this story find it entertaining and funny; who would have thought that the richest son in the country would be so poor when it comes to love? Others expressed disbelief that such a powerful man would be begging for this girl’s love for so many years.

There are those praising Sun Yining: “This offers new perspectives for online influencers. Rejecting Wang Sicong turns out to make you hotter than becoming Wang Sicong’s girlfriend!” But many people also do not sympathize with Sun at all, calling her a drama queen and an actress.

Even in the middle of the night, the Weibo discussions on ‘Wang versus Sun’ continue on Weibo. “I’m here enjoying this spectacle,” one commenter says: “I can’t wait to see what happens next.”

 

By Manya Koetse with contributions by Miranda Barnes

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©2021 Whatsonweibo. All rights reserved. Do not reproduce our content without permission – you can contact us at info@whatsonweibo.com.

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Female Comedian Yang Li and the Intel Controversy

A decision that backfired: Intel’s act of supposed ‘inclusion’ caused the exclusion of female comedian Yang Li.

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“How to look at the boycott of Yang Li?” (#如何看待抵制杨笠#) became a top trending topic on social media site Weibo on Monday after female comedian Yang Li was dismissed as the spokesperson for American tech company Intel over a controversial ad campaign.

On March 18, Intel released an ad on its Weibo account in which Yang says “Intel has a taste [for laptops] that is higher than my taste for men” (“英特尔的眼光太高了,比我挑对象的眼光都高.”)

The ad drew complaints for allegedly insulting men, with some social media users vowing to boycott the tech brand. On Sunday, Intel deleted the ad in question from its social media page and reportedly also removed Yang from her position as their brand ambassador.

The commotion over the ad had more to do with Chinese comedian Yang Li (杨笠) than with the specific lines that were featured in it.

Yang Li is controversial for her jokes mocking men (“men are adorable, but mysterious. After all, they can look so average and yet be so full of confidence“), with some blaming her for being “sexist” and “promoting hatred against all men.”

Since she appeared on the stand-up comedy TV competition Rock and Roast (脱口秀大会) last year, she was nicknamed the the “punchline queen” and became one of the more influential comedians in present-day China. Yang now has nearly 1,5 million fans on Weibo (@-杨笠-).

Yang Li’s bold jokes and sharp way of talking about gender roles and differences between men and women in Chinese society is one of the main reasons she became so famous. Intel surely knew this when asking Yang to be their brand ambassador.

In light of the controversy, the fact that Intel was so quick to remove Yang also triggered criticism. Some (male) netizens felt that Intel, a company that sells laptops, could not be represented by a woman who makes fun of men, while these men are a supposed target audience for Intel products.

But after Yang was removed, many (female) netizens also felt offended, suggesting that in the 21st century, Intel couldn’t possibly believe that their products were mainly intended for men (“以男性用户为主”)? Wasn’t their female customer base just as important?

According to online reports, Intel responded by saying: “We noted that the content [we] spread relating to Yang Li caused controversy, and this is not what we had anticipated. We place great importance on diversity and inclusion. We fully recognize and value the diverse world we live in, and are committed to working with partners from all walks of life to create an inclusive workplace and social environment.”

However, Intel’s decision backfired, as many wondered why having Yang as their brand ambassador would not go hand in hand with ‘promoting an inclusive social environment.’

“Who are you being ‘inclusive’ too? Common ‘confident’ men?”, one person wrote, with others saying: “Why can so many beauty and cosmetic brands be represented by male idols and celebrities? I loathe these double standards.”

“As a Chinese guy, I really think Yang Li is funny. I didn’t realize Chinese men had such a lack of humor!” another Weibo user writes.

There are also people raising the issue of Yang’s position and how people are confusing her performative work with her actual character. One popular law blogger wrote: “Really, boycotting Yang Li is meaningless. Stand-up comedy is a performance, just as the roles people play in a TV drama.”

Just a month ago, another Chinese comedian also came under fire for his work as a brand ambassador for female underwear brand Ubras.

It is extremely common in China for celebrities to be brand ambassadors; virtually every big celebrity is tied to one or more brands. Signing male celebrities to promote female-targeted products is also a popular trend (Li 2020). Apparently, there is still a long way to go when the tables are turned – especially when it is about female celebrities with a sharp tongue.

By Manya Koetse

Li, Xiaomeng. 2020. “How powerful is the female gaze? The implication of using male celebrities for promoting female cosmetics in China.” Global Media and China, Vol.5 (1), p.55-68.

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