In today's Chinese social media environment, both foreign brands and local influencers must tread carefully, as even minor missteps can trigger significant consequences.
From Subway Judge to Diving Grandpas, these were the main topics that mattered on Chinese social media recently.
It's been an explosive week on Chinese social media. Since Tuesday, when Japan formally announced its decision to start releasing waste water from Fukushima, related topics have been dominating Chinese social media platforms.
Some Chinese nursing homes are evolving into sought-after havens where China's younger people can "lie flat" without worrying about meals and household chores, while enjoying a high-quality lifestyle.
A Changsha restaurant employee who intervened when a mother beat her child ended up paying the price for it.
Who's the bad Apple? There's much ado about Apple on Chinese social media this week, but things turn out differently than expected.
Qian Xuesen is a renowned Chinese scientist whose life shares remarkable parallels with Oppenheimer's.
The marriage was denied after a local official found the woman did not learn sign language and could not write.
From beauty guru to betrayal: why one livestream moment is shaking China's internet.
This is the What's on Weibo podcast #5. The death of Li Wenliand caused a social media storm in February 2020. It's been a year - time to look back.
The rise of Ding Zhen: it started with one Douyin clip and triggered a social media storm.
The third episode of the What's on Weibo podcast, discussing the latest trends on Weibo.
After hearing about a reported monkeypox case, some netizens think it's time to dust off their disinfectant again.
Chinese celebrity Cai Xukun has been a trending topic after since allegations surfaced about a young girlfriend and an alleged forced abortion.
Encountering very different narratives when scrolling through newsfeeds. From unemployment among graduates to pursuing a journalism major, these are the hot topics you need to know.
Is pursuing a degree in journalism worth it in China? Educational adviser Zhang Xuefeng says no, while professor Zhang Xiaoqiang says yes. Their online debate has...
A month after the 'white people food' trend first became popular, Chinese netizens reflect on how the trend gained international attention.
One woman fell into a ditch, while the other fell from grace, all in pursuit of that supposed perfect selfie.
Exploring Chinese online media reactions to the Wagner Rebellion in Russia on June 24.
The gas explosion that occurred inside a BBQ restaurant in Yinchuan has escalated from a local incident to a matter of national concern.
The woman's story has sparked concerns over the safety of Chinese female (solo) travelers abroad.
From the admiration for the Messi fan to the condemnation of bureaucratic procedures in the 'rat/duck' incident: wrapping up this Weibo week.
The Messi fan who stormed onto the field and embraced his idol has become famous overnight. Here are eight popular memes circulating around Chinese social media.
A casual remark made by Chinese actress Zhang Yuqi regarding the price of socks has ignited discussions surrounding the stark disparity between the perspectives of celebrities...
Interviewed exam candidates seized the opportunity to express their stance on China's 'make up workday' holidays and advocated against weekend-weekday swaps.
When the majority of netizens embark on a crusade against immorality, they can actually accomplish a great deal.
Chinese social media played a significant role in shaping the outcome of this incredible Mount Everest story.
