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Pay Attention, Confused Foreigners: ‘Wan’ (卍) is Not a Nazi Symbol

Japan wants to get rid of the Buddhist manji-symbol (卍) on city maps, as foreigners associate it with the Nazi swastika. In China, where the symbol is known as the ‘wan’ character, some netizens seem to find the controversy entertaining.

Manya Koetse

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Japan’s official map-making organization wants to get rid of the Buddhist manji symbol (卍) that marks the location of temples on city maps, as foreigners associate it with the Nazi swastika. In China, where the symbol is known as the ‘wan’ character, some netizens seem to find the controversy entertaining.

This week several international media, including
the BBC, wrote about the decision of the Japanese map-making association to change its manji symbol on tourist maps.

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The 卍-symbol indicates the location of temples, but is often seen as the Nazi swastika by foreigners. With the Rugby World Cup and Olympics taking place in Japan in 2019 and 2020, Japanese authorities deem it is better to remove the symbol in order to avoid any misunderstanding amongst international visitors.

 

“Ignorant foreign travelers simply don’t understand Buddhist traditions”.

 

The news was also reported by Chinese media. The manji symbol is used in China as well, where it is a character pronounced as ‘wàn’.

China’s Sohu news writes that the Japanese manji is actually not the same as the Nazi swastika: the first has arms going anticlockwise (卍) whereas the arms of the Nazi symbol go clockwise (卐).

The article says that Hitler’s Nationalist Socialist Party designed the swastika that way because the German words for state and society both start with an S. This is allegedly why they designed the swastika in an S-shape.

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Another difference, according to Sohu, is that the Buddhist swastika usually is gold, whereas the Nazi symbol is black.

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The confusion between the two symbols is mostly created by foreigners, Sohu writes, who do not know the difference. Japanese netizens reportedly complain about “ignorant foreign travelers”, who simply “do not understand Buddhist traditions”. They should not protest its use – “When in Rome,” they say: “do as the Romans do.”

 

“By all means, don’t let them come to Chinese Buddhist temples. They’ll go crazy”.

 

On Chinese social media network Sina Weibo, a netizen called Wuguaixing seems entertained by the news. The micro-blogger, a PhD student at Tokyo University with over 100,000 Weibo followers, writes on his account:

“Ha ha! The much used Buddhist ‘wan’ (卍) character that marks temples on Japanese maps is opposed by foreigners, who think it is the Nazi ‘卐’ symbol. They now want to get rid of it.”

Other Weibo users commented on the post, saying: “Foreign tourists are just not culturally educated at all!” And: “By all means, don’t let them come to Chinese Buddhist temples. They’ll go crazy!”

The symbol can be found in many of China’s temples, either depicted on the Buddha or in ornaments.

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The writer of one of the post’s most popular comments wonders why the manji symbol is a problem at all: “Does this centuries-old symbol really need to make way for the Nazi symbol, that is just some decades old?”

One Weibo user remarks: “If this was about any other Asian country, it would be no problem. But because of Japan’s past war crimes, the issue is very sensitive.”

 

“Where did everyone’s IQ go?!”

 

Some Weibo users address the history of the symbol: “Strictly speaking, this is an old Hindu symbol that was then used by Buddhism.” This comment is backed up by a netizen nicknamed Black & White, who writes: “The 卍 and the 卐 are two different characters, and they both read as ‘wàn’.”

According to Brittanica Academic, both symbols, either clockwise or anti-clockwise, are referred to as a swastika. It comes from the Sanskrit svastika meaning “conductive to well-being”, and is an ancient symbol of prosperity and good fortune. It represents the revolving sun, fire, or life, Buddhas Online explains.

According to the Encyclopedia Brittanica:

In the Buddhist tradition the swastika symbolizes the feet, or the footprints, of the Buddha. It is often placed at the beginning and end of inscriptions, and modern Tibetan Buddhists use it as a clothing decoration. With the spread of Buddhism, the swastika passed into the iconography of China and Japan, where it has been used to denote plurality, abundance, prosperity, and long life.

The swastika was used as a sign of ‘Aryan race’ in the 19th century, and was adopted by Nazism in the 20th century (Quinn 1994, x).

“Where did everyone’s IQ go?!” one Weibo user wonders.

China’s Ifeng news wrote an article about the swastika and the issue of the clockwise and anticlockwise arms. It explains that Buddhism actually uses the sign in both ways, and they both represent wisdom and compassion.

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Although the issue seems more nuanced than a simple (anti)clockwise explanation, for some netizens, it’s not complicated at all: “The 卍 is a Buddhist symbol, and the 卐 is a Nazi symbol, please don’t mix them up.”

By Manya Koetse

References

Quinn, Malcolm. 1994. The Swastika: Constructing the Symbol. London/New York: Routledge.

Featured image from Flickr: https://c2.staticflickr.com/6/5179/5435812352_e2578ba5b8.jpg

©2016 Whatsonweibo. All rights reserved. Do not reproduce our content without permission – you can contact us at info@whatsonweibo.com.

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Manya Koetse is the editor-in-chief of www.whatsonweibo.com. She is a writer and consultant (Sinologist, MPhil) on social trends in China, with a focus on social media and digital developments, popular culture, and gender issues. Contact at manya@whatsonweibo.com, or follow on Twitter.

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7 Comments

7 Comments

  1. Avatar

    Roger Guindon

    January 22, 2016 at 5:14 pm

    Being a foreigner in another country I certainly would not want a country to change ay any cost, a symbol that has thousands of years of history.. History is history that’s why we travel to educate ourselves on other cultures. :O)

  2. Avatar

    Charuko Nakamachi

    January 23, 2016 at 8:05 pm

    I find this article to be interesting. So much angst over a symbol used for thousands of years with benevolent intent, usurped by one malevolent group a mere ninety four years ago, and troubled over today.

    I find myself both torn and mystified by this symbol. It seems harsh to me in it’s appearance with it’s sharp angles, but the Buddhist usage is one of benevolence. My sense is that the NAZI usurpation of this symbol has taken it out of its context, and stolen it from kinder hearts.

    Beyond that, it’s a very Japanese decision to remove it from maps that visitors would be using. The idea is to promote harmony and to make visitors as comfortable as possible. I believe that’s an exceptionally benevolent and laudable thing to do.

    • Avatar

      Domonique Brown

      May 28, 2019 at 4:51 pm

      That’s ignorant. Stop defending white supremacy. You should check your privilege. You probably think the “okay” hand gesture is safe to use. #BLM

  3. Avatar

    Peter Herz

    August 17, 2016 at 6:26 pm

    I am an American who is 1/2 Central European Jewish. My father, God rest him, knew of family who perished in the Shoah. But it did not take me long to recognize the wanzi as a symbol of Buddhism, not Naziism, when I lived in Taiwan. I would tell Japan to keep the wanzi, or however the Japanese pronounce it, to mark temples on their maps, and I would tell the rest of the world to learn some history other than that of Europe over the past three centuries.

  4. Avatar

    Andy Tithesis

    August 27, 2018 at 4:37 pm

    Most westerners have a Pavlovian response to anything relatable to the Nazi regime. We in America are taught very little of history outside a handful of our own believed victories. Few pay attention to even that I am afraid. As with most humans if you give them a cultural green light to despise and condemn something they will do so without a thought. Nobody wants to learn the details when they can act aggressively and spew venom as it is much more fun for most. Mankind will always have is beast not far from his heart but separated almost completely from his brain. I consider myself a Buddhist even though I am said to be tainted by my upbringing in western culture. I actually agree with that. Eastern thought is a rare thing these days worldwide. If you are on the computer reading this you to are more than likely tainted by the western influence. Still though there is redemption for those who can take it all in and turn something new and benevolent outwards. This symbol should never be taken down if put up for non radical reasons related to ignorance and racism. You should not be upset with the foreshadowed foreigners you should be upset with your own powers bowing to the almighty currency they greedily see coming. Your map company is a traitor to it’s own roots and you should let them know how you feel. Shall everything be made for sale to outside influence? It seems the way of the world as of late and it is sad and depressing. I have every religion in my heart and consider myself a student to them all if they will teach me wisdom beyond what our current world has to offer. Which really sets the bar pretty low actually but I shall remain hopeful that we as a species and a single race, the human race, can rise above the capitalist swindle and put a stop to such moronic and shameful sell out tactics such as this. This bewilders me and there should really be more articles like these on our side of the pond but sadly there is not. This is my opinion anyways. I thank you for your time. All are my brothers and sisters. Good luck to you all always. ♥

  5. Avatar

    jamey james

    January 6, 2019 at 9:32 pm

    I am in agreement that one should respect traditional history. I have watched a lot of showlin stuff and had worked the fact out for myself of the difference between the two symbols being clockwise and anticlockwise. This also includes the colours gold and or black. I think that one should educate them self and learn the proper history before condemnation application.

  6. Avatar

    Laura

    January 25, 2019 at 6:10 pm

    You MUST keep your traditions and wanzi. Don’t let the Occident tell you what you have to do. If the foreigners don’t like that, they can go back home ! Both Swastika have NOTHING to do with Nazism. We must stop this propaganda and protect the culture all over the world.
    In Europe it becomes also very difficult. For example in Latvia, where the swastika is a very old worshiped symbol.
    A french friend

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Backgrounder

“Opposing Dog Meat Consumption Is Hypocritical” – Weibo Discussions on Anti-Dog Meat Protests

Eating dog meat is a personal choice, many commenters argue.

Manya Koetse

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Man eating dog meat during anti-dog meat protest; image via https://udn.com/news/story/6812/3928149

Last week’s anti-dog meat protests in South Korea have triggered discussions on Chinese social media on the status quo of the dog meat industry in China. An overview of the sentiments on social media and the background of dog eating in the PRC.

South Korea’s dog meat industry made headlines on Friday after protesters in Seoul, joined by actress Kim Basinger, called for an end to the decade-old dog meat trade in the country.

Not far from the protesters were farmers who raise dogs that are sold to restaurants. They brought steamed dog meat and ate it with kimchi (featured image).

In China, where the eating of dog meat has a long history, the Seoul protests triggered some discussions on social media.

The hashtags “Hundred People Gather in South Korea to Stop the Eating of Dog Meat” (#韩国百人集会呼吁停食狗肉#) and “Big Protest in South Korea against Eating of Dog Meat” (#韩国大规模抗议吃狗肉#) received over 83 million views.

In South Korea, the overall demand for dog meat has plummeted over the years. Earlier this month, one of the largest dog meat markets in the country, the Gupo dog meat market, was shut down. In November of 2018, Seongnam city already demolished South Korea’s largest dog slaughterhouse.

Friday’s protesters hope to shut down dog meat trade in the country completely. The latest protests have put the thorny issue of the dog meat industry back in the limelight.

 

HYPOCRITICAL PROTESTS?

“I don’t eat dog meat, but I don’t oppose it.”

 

On Chinese social media site Weibo, hundreds of netizens expressed their opinion on the matter, that has been a hot topic in China for years.

According to polls from the past and present, the topic of dog meat in China is clearly a divisive one.

But over the past few days a seeming majority of commenters on Weibo spoke out about the issue in a remarkably similar way, with thousands of netizens highlighting one issue in the matter: hypocrisy.

“I won’t oppose to the eating of dog meat,” one person writes: “Because if I support the anti-dog meat movement today, then tomorrow it will turn against the eating of cows, then the eating of pigs, and then the eating of fish..”

Many people on social media agree with this point of view, arguing that no matter one’s personal ideas about dog meat, condemning the dog meat practice in specific would be hypocritical: “Pigs are so cute, why do we eat pigs then?” many say, with others arguing: “Aren’t cows also spiritual animals?”

Dog meat restaurant in Jilin.

“I also raise dogs, I also love dogs,” another commenter says: “But I think that if they legally breed dogs for the dog meat [industry], then we have no right to prevent them from doing so.”

“I don’t eat dog meat, but I don’t oppose it, as long as it’s legal it’s ok,” with others writing: “I am opposed to the eating of any living creature.”

“Eating dog is not illegal, why all this sentimental nonsense? Why don’t you also defend chickens, ducks, geese, pigs, sheep, and cows?!”

“As long as they’re not abused, I don’t see a problem with it.”

“Dog meat is tasty,” one commenter from Zhejiang writes: “I like it, although I rarely eat it. I don’t see a problem with it, it’s a personal choice.”

 

SHORT OVERVIEW OF DOG EATING IN CHINA

“To them, dog meat was just like any other meat.”

 

The tradition of dog eating in China can be traced back as far as the Shang Dynasty (ca. 1558 to 1046 BC), when dog meat was considered a delicacy for the upper class.

Later on in Chinese history, during the Han Dynasty (202 BC-220 AD), it became more and more common until the practice saw a general decline, especially in northern China, during and after the tenth century (Li et al 2017, 513-514).

Despite the rising and declining popularity of dog meat throughout China’s history, the practice of eating dog has never completely disappeared, particularly in southern China.

In a book on China from 1878 by John Henry Gray, the author notes the popularity of restaurants serving dog and cat meat in ‘Canton’ (Guangzhou):

I do not think (..) that I exaggerate in saying that there are no fewer than twenty such places in Canton. Each restaurant contains only one public apartment. The approach to this dining-room is generally through the kitchen, where cooks may be seen standing in front of slow fires over which the flesh of cats and dogs is being cooked. The flesh is cut into small pieces and fried with water chestnuts and garlic in oil. In the windows of the restaurant dogs’ carcasses are suspended, for the purpose, I suppose, of attracting the attention of passengers” (75).

He further writes:

The flesh of black dogs and cats is generally preferred because it is supposed to possess more nutriment than that of cats and dogs of any other color. At Ying-tong, a suburban district of Canton, a fair is held at which dogs are sold for food; and in one of the streets dogs and cats are daily exposed for sale. The dogs are put to death by strangling, stabbing, or felling with clubs” (76).

Something that has not changed since the days described in Gray’s book is the belief in the medicinal benefits of dog meat.

Dog meat dish, via Sohu.com.

Especially in summer, dog’s flesh is believed to serve as an antidote against summer heat, and to be nutritious and beneficial as a source to enhance male virility or to boost the liver. Even at present, Chinese media promote the eating of dog meat to boost the immune system and help stimulate better blood circulation.

It should be noted that although China has a long history of dog meat consumption, it also has a long history of dog domestication and dog-human comradery. Dogs were pets, guarded the house, used in hunting, and also used in rituals of sacrifice.

Ceramic crouching dog, excavated from Henan burial site, dating from Han Dynasty, 206BC-220AD, Henan Museum.

Most of the 20th century (1900-1978) was a tough time for people in mainland China, and it was a tough time for dogs too. In many times, there was barely enough food to eat, and under Mao’s rule, dogs were considered “parasites” and were outlawed as pets (Coren 2018; Li et al 2017, 514).

Those who kept pets were seen as part of the ‘bourgeoisie,’ and during the Cultural Revolution, pet dogs were reportedly seized and beaten to death in front of their owners (Coren 2008, ch. 21).

Much has changed since those days. Although (stray) dogs, as carriers of diseases and potentially aggressive, are often still considered a drain on society, having a dog as a pet has become much more commonplace in China since the late 1980s and early 1990s.

Eating dog meat has become less popular, especially among young people in China, who have grown up very differently from their parents and have different perceptions of dogs.

Chinese writer Bang Xiao looks back on the first time his mother served him dog meat during Chinese New Year, writing:

For them, dog meat was just like any of the other meats, and coming from a generation who lived through famine and the Cultural Revolution, I was told I should be grateful. For me though, it meant I was eating my own pet Duo Duo. I cried.”

Later on, he writes about his parents:

They weren’t “dog eaters”. They were just people that happened to have a different history that led to different animals being on the menu.

 

THE YULIN DOG MEAT FESTIVAL

“Don’t go, don’t eat it, don’t pay attention to it.”

 

Despite the general unpopularity of dog meat in China, there is one time of the year when the discussions on the practice of dog eating flare up again, and that is during the Yulin Lychee & Dog Meat Festival, an annual event that’s been held over the past decade in the Chinese city of Yulin intended to generate income from tourism (Brown 2018).

Some 10,000 to 15,000 dogs and cats are slaughtered during the 10-day event that starts on June 21st every year. The event attracts hundreds of people every day. There is a restaurant strip and a market where dozens of vendors cook various dog meat dishes in large woks and where live dogs are sold and slaughtered.

Yulin, image via 轉角國際udn Global

Although the voices of those people protesting the festival seem to grow louder year on year, the dog meat festival continues. It is not illegal, and its economic benefits have become of crucial importance for many in the city of Yulin.

Vendor selling dog meat at the Yulin festival.

A 2016 media survey held among 2000 people from various ages and places in China found that 64% of the people opposed to the festival, 52% thinks that dog meat should be banned in China, and 70% said they had never had dog meat themselves.

“Don’t go, don’t eat it, don’t pay attention to it. When there’s no business, the killing will stop,” one Weibo commenter suggests.

 

A MURKY MARKET

“There does not seem to be a Chinese dog meat market that is both cruel-free and completely legal.”

 

Apart from Yulin, the eating of dog meat is barely a celebrated tradition in China anymore.

For a What’s on Weibo article from 2015, we could still find 122 restaurants listed as ‘dog meat’ specialty restaurants in the city of Beijing on restaurant site Dianping. But at present, Dianping no longer publicly lists any restaurants when searching for ‘dog meat’ specialty places (note that there still are restaurants serving dog meat, but they might not be listed due to controversy or for fear for activists).

China’s biggest e-commerce websites sell different herb mixes for dog stews or dog meat hotpots (see tweet below), but the market could hardly be called thriving.

Yet, despite all those people on Chinese social media saying that eating dog meat should not be a problem for those who still want to eat it, China’s dog meat market does actually have a problem.

China has no law that bans the eating of dogs; eating dog meat is a personal freedom. But what makes the issue murky and troublesome is that China actually has no large-scale legal dog farms, nor legal dog slaughterhouses.

The very few dog farms in existence in China would never be adequate to provide the meat for the industry in southern China, let alone for the estimated 10,000+ dogs slaughtered in Yulin every year.

It is therefore not clear where the dogs that are used for their meat in China come from. Are they stray dogs? Are they stolen from the streets? And if so, would this not be considered illegal (Brown 2018; Cao 2014; Yan 2015, 46)?

Every now and then scandals appear in the media of restaurants slaughtering and killing dogs that were actually people’s pets (for example, this scandal in Jilin in 2018 or in Chengdu this year).

Another issue making the dog meat market a problematic one is the cruel treatment of the dogs.

China has seen countless of food scandals over the years, and some of them involve the selling of poisoned dog meat. As a result, many people have a general distrust in (frozen) meat products and want to make sure they are consuming good quality meat.

Dog meat markets such as Yulin, therefore, often sell living dogs. They are virtually like ‘wet markets’ for dogs, where those who want to eat dog meat can do so with the assurance that the meat they are eating is fresh and safe. The dogs are slaughtered at the spot or are sold alive for home consumption (Brown 2018).

Image via BBC.com.

The process of being transported, being displayed in tiny cases in the summer heat, and being killed in often cruel ways all add to the enormous stress and pain the animals at the live dog market are suffering.

China currently has no laws from the perspective of animal welfare to minimize the pain and suffering during transport, the selling, or at the point of slaughter (Brown 2018).

For the aforementioned reasons and more, festivals such as the Yulin Dog Meat one are getting more controversial year on year, with more and more Chinese calling for a boycott and a ban.

 

DISTORTED DISCUSSIONS

“If you eat dog meat of unknown origin, you might be participating in the killing of someone else’s pet.”

 

As the discussions on dog meat in China are ongoing following the South Korea protests, one blogger posted a survey asking netizens if they support the eating of dog meat.

Despite the many commenters who also defend the practice of dog eating, a majority of 67% percent among the 32.000 participants said they do not support it as “dogs are our friends.”

A recurring sentiment expressed on Chinese social media on the issue is that there essentially is nothing wrong with eating dog meat – and that it would be hypocritical to only oppose to eating dog without also opposing eating sheep, cows, chickens, and so on – as long as it is legal, and as long as the dogs are not stolen, poisoned, or abused.

But that’s the whole issue at hand: all those things are in fact happening in the dog meat industry today. It is difficult to discuss the eating of dogs based on the hypothetical assumption that these things are not occurring.

Consumers are not buying (frozen) meat from legal dog farms and certified dog slaughterhouses, they are mostly buying living dogs or dog meat from unknown origins, and the process of selling and slaughtering often goes hand in hand with cruel treatment.

“I don’t oppose to eating dog, but I hate the dog trafficking market,” one person says. Another commenter agrees, writing: “I don’t oppose to the eating [of dogs] that are bred for it, but I do oppose to those who steal other people’s dogs. Most of the dog meat I’ve seen comes from unknown origins. (..) If you eat dog meat that you don’t know the origin of, you might be participating in the killing of someone else’s pet.”

For now, China and South Korea are very different when it comes to their dog meat industries and their (legal) changes. The countries do seem to have one thing in common, which is that the practice of eating dog meat is no longer popular among the younger generations.

This might suggest that as sales are dropping, the dog meat market will shrink and might eventually disappear altogether if there is no interest in it.

“Don’t hype the dog meat festival,” one Weibo commenter writes: “It’s the hype that made it big and that led to more dogs being killed.

This basically reiterates the advice of one of the aforementioned commenters: don’t go, don’t eat it, don’t pay attention to it, and the business will, eventually, die out.

Want to read more? Also see:

20 Facts About Dogs & Dog-Eating in China
The Yulin Dog Meat Festival: 10 Views From Chinese Netizens
Tradition or Abuse? Chinese Views on the Yulin Dog Meat Festival

By Manya Koetse

Want to see more articles such as these? Please donate to keep What’s on Weibo going.

References

Brown. Hannah. 2018. “Yulin Lychee and Dog Meat Festival: A Shift in Focus.” In: Tourism Experiences and Animal Consumption: Contested Values, Morality and Ethics, Carol Kline (eds), Chapter 15. London: Routledge.

Cao Yin. 2014. “Experts: Dog Meat Festival ‘Illegal’.” China Daily (June 16). Online at http://www.chinadaily.com.cn/china/2014-06/16/content_17589087.htm [6.23.16].

Coren, Stanley. 2008. The Modern Dog: A Joyful Exploration of How We Live with Dogs Today. New York: Free Press.

–. 2018. “What Is China’s Current Attitude Concerning Dogs?” Psychology Today, Feb 21 https://www.psychologytoday.com/us/blog/canine-corner/201802/what-is-chinas-current-attitude-concerning-dogs [7.15.19].

Gray, John Henry. 1878. China: A History of the Laws, Manners, and Customs of the People (Volume II). London: MacMillan & Co.

Li, P. J., Sun, J., & Yu, D. 2017. “Dog “Meat” Consumption in China: A Survey of the Controversial Eating Habit in Two Cities.” Society and Animals, 25(6), 513–532. http://doi.org/10.1163/15685306-12341471

Xiao, Bang. 2018. “Chinese New Year: Remembering how I first ate dog meat, and how differences bring us together.” ABC, February 17 https://www.abc.net.au/news/2018-02-17/chinese-dog-meat-eating-linked-to-history-of-famine/9454394 [7.15.19].

Yan Wei. 2015. “Dog Meat Festival: Traditional Custom or Abuse?” Beijing Review (29): 46-47.

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China Celebs

Faking Street Photography: Why Staged “Street Snaps” Are All the Rage in China

Staged street photography is the latest “15 minutes of fame” trend on Chinese social media.

Manya Koetse

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It looks as if they are spontaneously photographed or filmed by one of China’s many street photographers, but it is actually staged. Chinese online influencers – or the companies behind them – are using street photography as part of their social media strategy. And then there are those who are mocking them.

Recently a new trend has popped up on Chinese social media: people posting short videos on their accounts that create the impression that they are being spotted by street fashion photographers. Some look at the camera in a shy way, others turn away, then there are those who smile and cheekily stick out their tongue at the camera.

Although it may appear to be all spontaneous, these people – mostly women – are actually not randomly being caught on camera by one of China’s many street fashion photographers in trendy neighborhoods. They have organized this ‘fashion shoot’ themselves, often showing off their funny poses and special moves, from backward flips to splits, to attract more attention (see example in video embedded below).

In doing so, these self-made models are gaining more fans on their Weibo, Douyin, Xiaohongshu, or WeChat accounts, and are turning their social media apps into their very own stage.

 

Street Photography in Sanlitun

 

The real street photography trend has been ongoing in China for years, near trendy areas such as Hangzhou’s Yintai shopping mall, or Chengdu’s Taikoo Li.

One place that is especially known for its many street photographers is Beijing’s see-and-be-seen Sanlitun area, where photographers have since long been gathering around the Apple or Uniqlo stores with their big lens cameras to capture people walking by and their trendy fashion.

A few years ago, Thatsmag featured an article discussing this phenomenon, asking: “Who are these guys and what are they doing with their photos?”

Author Dominique Wong found that many of these people are older men, amateur photographers, who are simply snapping photos of attractive, fashionable, and unique-looking people as their hobby.

But there are also those who are working for street fashion blogs or style magazines such as P1, and are actually making money with their street snaps capturing China’s latest fashion trends.

Image by 新浪博客

People featured in these street snaps can sometimes go viral and become internet celebrities (网红). One of China’s most famous examples of a street photographed internet celebrity is “Brother Sharp.”

‘Brother Sharp’ became an online hit in 2009 (image via Chinasmack).

It’s been ten years since “Brother Sharp” (犀利哥), a homeless man from Ningbo, became an online hit in China for his fashionable and handsome appearance, after his street snap went trending on the Chinese internet.

 

Staged Street Scenes

 

But what if nobody’s snapping your pics and you want to go viral with your “Oh, I am being spotted by street fashion photographers” video? By setting up their own “street snap” shoots, online influencers take matters into their own hands.

It is not just individuals who are setting up these shoots; there are also companies and brands that do so in order to make their (fashion) products more famous. According to People’s Daily, in Hangzhou alone, there are over 200 photographers for such “street snaps” and hundreds of thousands of models for such “performances.”

The photographers can, supposedly, earn about 20,000 to 30,000 yuan ($2,890-$4,335) per day and the models are well paid.

In this way, the “street snap performance” phenomenon is somewhat similar to another trend that especially became apparent in China around 2015-2016, namely that of ‘bystander videos’ capturing a public scene. Although these videos seem to be real, there are actually staged.

One such example happened in 2017 when a video went viral of a young woman being scolded on a Beijing subway for wearing a revealing cosplay outfit.

The story attracted much attention on social media at the time, with many netizens siding with the young woman and praising her for responding coolly although the woman was attacking her. Later, the whole scene turned out to be staged with the purpose of generating more attention for the ad of a “cool” food delivery platform behind the older lady.

In 2015, photos of a ‘romantic proposal’ made its rounds on social media when a young man asked his pregnant girlfriend to marry him using over 50 packs of diapers in the shape of a giant heart. One bag of diapers carried a diamond ring inside. It was later said the scene was sponsored by Libero Diapers.

 

Wanghong Economy

 

Both the latest street snap trend and the staged video trend are all part of China’s so-called “Wanghong economy.” Wǎnghóng (网红) is the Chinese term for internet celebrities, KOL (Key Opinion Leader) or ‘influencer.’ Influencer marketing is hot and booming in China: in 2018, the industry was estimated to be worth some $17.16 billion.

Being a wanghong is lucrative business: the more views, clicks, and fans one has, the more profit they can make through e-commerce and online advertising.

Using Chinese KOLs to boost brands can be an attractive option for advertisers, since their social media accounts have a huge fanbase. Prices vary on the amount of fans the ‘influencer’ has. In 2015, for example, the Chinese stylist Xiao P already charged RMB 76,000 ($11,060) for a one-time product mention on his Weibo account (36 million fans).

According to the “KOL budget Calculator” by marketing platform PARKLU, a single sponsored post on the Weibo account of a famous influencer will cost around RMB 60,000 ($8730).

The current staged street snap hype is interesting for various online media businesses in multiple ways. On short video app Douyin, for example, the hugely popular street snap videos come with a link that allows app users to purchase the exact same outfits as the girls in the videos.

Perhaps unsurprisingly, an online survey by Tencent found that 54% of college-age respondents had the ambition to become an “online celebrity.”

 

Making Non-Fashion Fashion: The Farm Field as a Catwalk

 

Although becoming an actual online celebrity used to be a far-fetched dream for many Chinese netizens, the latest staged-street-snap trend creates the possibility for people to experience their “15 minutes of fame” online.

Just as in previous online trends such as the Flaunt Your Wealth Challenge or A4 Waist Challenge, you see that many people soon participate in them, and that they are then followed by an “anti-movement” of people making fun of the trend or using it to promote a different social point-of-view.

The 2018 “Flaunt Your Wealth” challenge, for example, in which Chinese influencers shared pictures of themselves falling out of their cars with their expensive possessions all around them, was followed by an Anti-Flaunt Your Wealth movement, in which ordinary people mocked the challenge by showing themselves on the floor with their diplomas, military credentials, painting tools, or study books around them.

In case of the (staged) “Fashion Street Photography” movement, that now has over 103 million views on Weibo (#全国时尚街拍大赏# and #街拍艺术行为大赏#), you can also see that many people have started to mock it.

“I find [this trend] so embarrassing that I want to toss my phone away, yet I can’t help but watch it,” one Weibo user (@十一点半关手机) writes, with others agreeing, saying: “This is all so awkward, it just makes my skin crawl.”

The anti-trend answer to the staged street shoot hype now is that people are also pretending to be doing such a street snap, but ridiculing it by making over-the-top movements, doing it in ‘uncool’ places, wearing basic clothing, or setting up a funny situation (see embedded tweet below).

Some of these short videos show ‘models’ walking in a rural area, pretending to be photographed by a ‘street fashion photographer’ – it’s an anti-trend that’s become a trend in itself (see videos in embedded tweets below).

Although this ‘anti-trend’ is meant in a mocking way, it is sometimes also a form of self-expression for young people for whom the Sanlitun-wannabe-models life is an extravagant and sometimes unattainable one.

They don’t need trendy streets and Chanel bags to pretend to be models: even the farm field can be their catwalk.

In the end, the anti-trend “models” on Chinese social media are arguably much cooler than the influencers pretending to be photographed. Not only do they convey a sense of authenticity, they also have something else that matters the most in order to be truly cool and attractive: a sense of humor.

Also read: From Mountains of Taishan to Faces of Amsterdam – Interview with Street Photographer Jimmy on the Run

Also read: Beijing Close-Up: Photographer Tom Selmon Crosses the Borders of Gender in China

By Manya Koetse

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