China Celebs

How Chinese Kuaishou Rebel ‘Pangzai’ Became a Twitter King

He’s been called a ‘Twitter king’, but how did the unexpected online fame of this ‘Hebei Pangzai’ start?

Published

7 years ago

November 28, 2019

Twitter has fallen in love with a Chinese farmer after his drinking videos on Kuaishou were cross-posted abroad and went viral. He has embraced his new fans and Western social media, arguably becoming one of China’s most successful cultural ambassadors of the year.

He describes himself as the “inventor of tornado beer drinking style” and as an “ordinary peasant from China.” ‘Hebei Pangzai’ only joined Twitterin August of 2019, but he already has…

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Jessica Colwell

Jessica Colwell is a freelance writer currently living in Hong Kong. She is a former editor of Shanghaiist and has lived and worked in China since 2009. She has a love for everything Chinese internet and a soft spot for televised galas and Chinese pageantry.

1 Comment

John

January 2, 2020 at 9:47 am

thank you, just discover this guy. And I like his post and video haha.
I guess he can be a social KOL superstar in the world. 😉

Reply

China AI

AI Actress Ad Pulled, Baihaitun Disrupts Shanghai and Cicada Meme Bugs Huawei

Published

1 month ago

August 12, 2026

Manya

Welcome to China Trend Watch (Week 32–33 | 2026), where I bring you the latest trends, memes, and debates driving conversation across Chinese social media. I’m Manya Koetse, a sinologist specializing in Chinese digital culture.

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📈 Is China’s AI price war over?After a period of offering as much as possible to users at relatively low prices, Chinese AI (LLM) companies are now raising their prices. Last week,…

China Celebs

Quiet Nationalism, Loud Statements, and Nanjing Memorial Day

From war memory to viral eggs, salty cakes, an unfortunate dinner party and farewell to an iconic actress.

Published

9 months ago

December 14, 2025

Manya Koetse

🔥 China Trend Watch — Week 50 (2025)
Part of Eye on Digital China. This edition was sent to paid subscribers — subscribe to receive the next issue in your inbox.

Welcome to the Eye on Digital China newsletter. This is the China Trend Watch edition — a quick catch-up on real-time conversations.

I’ve rounded up my latest China trip that brought me from Chongqing to Nanjing, Wuhan, Zaozhuang and Beijing, for some…