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Weibo’s Online Slang: 10 Chinese ‘Tribes’ & ‘Clans’ to Know

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Online slang has been an important part of Chinese online culture ever since the first message boards were launched, and is ubiquitous and ever-changing on popular social media platforms such as Weibo or Wechat.

A major part of this online slang culture is the categorization of people into ‘tribes’ or ‘clans’ (族); classifying those (urban) young Chinese people who share certain traits.

Although many of these terms are often ironic and generalized, to a large extent, they also represent a bigger trend in China’s transforming society and digital culture.

 

1. 低头族 (Dītóuzú): “The Bowed Head Clan”

This word is comparable to the English term of ‘phubber’; which is a combination of “phone” and “snubber”, meaning people who lower their heads to look at their smartphones. There is also a word called “Thumb Tribe” (拇指族), which also refers to people whose thumbs are constantly moving on their smartphone screen.

Dītóuzú literally means ‘lower-head-clan’; they use their phone for almost everything, at every moment. They always bow their heads to look at their phone. For the dītóuzú, it seems that the smartphone fulfills their every need, including entertainment, surfing internet, updating their social media and communicating with people, ordering food, shopping, etc.

But when the smartphone addiction becomes serious, they get mental and physical problems. It makes their life hard. On Weibo, this word was especially used in 2017 when a Chinese mother was watching her phone in the swimming pool while her 4-year-old son was drowning in the pool just meters away from her.

 

2. 月光族 (Yuèguāngzú): “The Moonlight Clan”

The Yuèguāngzú is the “moonlight clan.” It is meant to categorize the groups of people who live from paycheck to paycheck. Most of them are young Chinese people, who spend all of their salary before their next payday – although they don’t have any savings in their bank account.

For some of them, their salary just covers their basic living expenses, such as rent, food, transportation and some social occasions.

But there are also those who might have a much higher income, but still live day by day, without any serious plans for their life or future. They like to spend money whenever they want, in any way they want. They also exhaust their earnings before their next salary day.

 

3. 酷抠族 (Kùkōuzú): “The Cool Carl”

Image via https://www.dir28.com/2224.html.

As nicely explained in Shenzhen Daily or by China Daily, Kùkōuzú refers to those people who live a simple life, and while faced with inflation and high housing prices, try to spend as little as possible.

“Kù” (酷) is the Chinese transliteration of the English word “cool,” “kōu” (抠) is short for kōumén (抠门) which means “stingy.” Normally those who lead a “stingy life” are not considered “cool.” In today’s China, however, where inflation and high housing prices make life difficult for the middle class, many people think that people who live a simple live can also be “cool.”

 

4. 啃老族 (Kěnlǎozú): “The Leech Tribe”

Image via 浙江在线健康网

The kěnlǎozú is a group of people who are currently not engaged in employment, education or training. Their daily life totally depends on their parents or other older generations. They are often fresh graduates.

Some graduates find it so difficult to find a job, and get so frustrated that they give up looking for a job and stay at home with their parents. Their parents then have to cover all of their expenses and feed them, treating them as if they’re still a child.

 

5. 恨嫁族 (Hènjiàzú): “The Hate-to-get-married Tribe”

Image via https://www.gq.com.tw/

If we literally translate Hènjiàzú, it would mean “hate getting married tribe.” But is this truly what’s meant with this term in present-day China?

The term Hènjià (恨嫁) is originally from Guangdong local language. It refers to young women who have huge expectations for their future marriage. They often hope to get married as soon as they reach the legal age of marriage. But it usually turns out that the reality is very different from their dreams.

Now, this term has come to indicate those girls who dream about a marriage that will change their life for the better. Instead of making a career for themselves, they are aiming to look for a husband with a high income. For them, getting married with a money-making man is a first priority.

This kind of women was criticized by education businessman Yu Minhong recently, who stated that women’s standards for men are leading to a “degeneration of the country.”

 

6. 闪婚族 (Shǎnhūnzú): “The Flash Marriage Group”

Image via http://news.sina.com.cn/c/2010-02-05/112017051843s.shtml.

The Shǎnhūnzú refers to people who have only known each other a short time and get married straight away, as quick as a lightning bolt (闪电). According to Baidu, it is a sign of the “fast food love” era.

Although a Flash Marriage can happen because of extreme infatuation, there are also other reasons for a quick marriage; some people are simply in a hurry to get rid of the pressure from their parents to get married.

 

7. 愤怒青年 (Fènnù Qīngnián): “The Angry Youth”

“Angry Youth” or “The Delinquent” is a 1973 Hong Kong movie.

Fènqīng (愤青) is an abbreviation for Fènnù Qīngnián (愤怒青年), which literally translates as the “angry young.”

It mainly refers to Chinese youth who display a high level of Chinese nationalism. This term first appeared in Hong Kong in the 1970s, referring to those young people who were not satisfied with Chinese society, and sought reform.

It has now evolved into a term used predominantly in Chinese Internet slang. Nowadays, it refers to a group of young people who have strong or sharp opinion on society and politics. Most of them are not satisfied with what is happening now and want to make changes. They like to use internet to publish their ideas and initiate online battles with people who have different opinions. They seem to care for their country and society very much, and will give their opinions on various public affairs. Their opinions will sometimes influence the public debate.

 

8. 标题党 (Biāotídǎng): “The Clickbait Club”

Biāotídǎng (标题党) translates as the “clickbait club.” It refers to sensationalist online writers who want to have more readers or followers, and therefore use exaggerated or hot words for their titles to attract more readership.

Because online readers are curious about what is going on after seeing the “attractive” title, they continue to read the text or click the link. In most cases, there is no consistency between the content and the title.

Over the past year, various Chinese state media have warned against the use of clickbait titles, labeling it as “vulgar content.”

 

9. 健盘侠 (Jiànpánxiá): “The Keyboard Warriors”

Jiànpánxiá (健盘侠) means ‘keyboard warrior’: a group of people that is very active and often aggressive within the online comment sections. They especially like to comment below the hot Weibo topics.

They are ‘big fighters’ in the cyber world when it comes to their words and opinions, but they would never actually dare to do the things they say.

In their real life, ‘keyboard warriors’ are very ordinary people and are actually afraid of many things. But when they are back online, they are like the warriors in the Gongfu world. They use words as their weapons and are ‘social justice warriors.’ They often ‘troll’ other Weiboers or social media users.

By doing so, they get a lot of online attention which satisfies their ego, as they are unsuccesful in getting the attention they need in their offline life.

 

10. 嘻哈族 (Xīhāzú): “The Hip Hop Clan”

Image via Sohu.com

The Xīhāzú refers to a subculture or group of young Chinese who are fan of hip hop and African-American culture influence lifestyle. “Xīhā” (嘻哈) is the Chinese translation for ‘hiphop.’

The term has been around for years. But especially over the past year, hip hop has seen a comeback in China with popular shows as the Rap of China becoming major hits.

By Crystal Fan, with contributions from Manya Koetse

Spotted a mistake or want to add something? Please let us know in comments below or email us.

©2018 Whatsonweibo. All rights reserved. Do not reproduce our content without permission – you can contact us at info@whatsonweibo.com

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  1. Avatar

    Jose

    December 2, 2018 at 6:12 pm

    What an interesting article! Well, in fact as interesting as every other article published here.

    Very useful, both to know details about what’s going on in China’s society and in its internet, and to learn some (modern) Chinese.

    Thanks a lot!!

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Backgrounder

“Opposing Dog Meat Consumption Is Hypocritical” – Weibo Discussions on Anti-Dog Meat Protests

Eating dog meat is a personal choice, many commenters argue.

Manya Koetse

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Man eating dog meat during anti-dog meat protest; image via https://udn.com/news/story/6812/3928149

Last week’s anti-dog meat protests in South Korea have triggered discussions on Chinese social media on the status quo of the dog meat industry in China. An overview of the sentiments on social media and the background of dog eating in the PRC.

South Korea’s dog meat industry made headlines on Friday after protesters in Seoul, joined by actress Kim Basinger, called for an end to the decade-old dog meat trade in the country.

Not far from the protesters were farmers who raise dogs that are sold to restaurants. They brought steamed dog meat and ate it with kimchi (featured image).

In China, where the eating of dog meat has a long history, the Seoul protests triggered some discussions on social media.

The hashtags “Hundred People Gather in South Korea to Stop the Eating of Dog Meat” (#韩国百人集会呼吁停食狗肉#) and “Big Protest in South Korea against Eating of Dog Meat” (#韩国大规模抗议吃狗肉#) received over 83 million views.

In South Korea, the overall demand for dog meat has plummeted over the years. Earlier this month, one of the largest dog meat markets in the country, the Gupo dog meat market, was shut down. In November of 2018, Seongnam city already demolished South Korea’s largest dog slaughterhouse.

Friday’s protesters hope to shut down dog meat trade in the country completely. The latest protests have put the thorny issue of the dog meat industry back in the limelight.

 

HYPOCRITICAL PROTESTS?

“I don’t eat dog meat, but I don’t oppose it.”

 

On Chinese social media site Weibo, hundreds of netizens expressed their opinion on the matter, that has been a hot topic in China for years.

According to polls from the past and present, the topic of dog meat in China is clearly a divisive one.

But over the past few days a seeming majority of commenters on Weibo spoke out about the issue in a remarkably similar way, with thousands of netizens highlighting one issue in the matter: hypocrisy.

“I won’t oppose to the eating of dog meat,” one person writes: “Because if I support the anti-dog meat movement today, then tomorrow it will turn against the eating of cows, then the eating of pigs, and then the eating of fish..”

Many people on social media agree with this point of view, arguing that no matter one’s personal ideas about dog meat, condemning the dog meat practice in specific would be hypocritical: “Pigs are so cute, why do we eat pigs then?” many say, with others arguing: “Aren’t cows also spiritual animals?”

Dog meat restaurant in Jilin.

“I also raise dogs, I also love dogs,” another commenter says: “But I think that if they legally breed dogs for the dog meat [industry], then we have no right to prevent them from doing so.”

“I don’t eat dog meat, but I don’t oppose it, as long as it’s legal it’s ok,” with others writing: “I am opposed to the eating of any living creature.”

“Eating dog is not illegal, why all this sentimental nonsense? Why don’t you also defend chickens, ducks, geese, pigs, sheep, and cows?!”

“As long as they’re not abused, I don’t see a problem with it.”

“Dog meat is tasty,” one commenter from Zhejiang writes: “I like it, although I rarely eat it. I don’t see a problem with it, it’s a personal choice.”

 

SHORT OVERVIEW OF DOG EATING IN CHINA

“To them, dog meat was just like any other meat.”

 

The tradition of dog eating in China can be traced back as far as the Shang Dynasty (ca. 1558 to 1046 BC), when dog meat was considered a delicacy for the upper class.

Later on in Chinese history, during the Han Dynasty (202 BC-220 AD), it became more and more common until the practice saw a general decline, especially in northern China, during and after the tenth century (Li et al 2017, 513-514).

Despite the rising and declining popularity of dog meat throughout China’s history, the practice of eating dog has never completely disappeared, particularly in southern China.

In a book on China from 1878 by John Henry Gray, the author notes the popularity of restaurants serving dog and cat meat in ‘Canton’ (Guangzhou):

I do not think (..) that I exaggerate in saying that there are no fewer than twenty such places in Canton. Each restaurant contains only one public apartment. The approach to this dining-room is generally through the kitchen, where cooks may be seen standing in front of slow fires over which the flesh of cats and dogs is being cooked. The flesh is cut into small pieces and fried with water chestnuts and garlic in oil. In the windows of the restaurant dogs’ carcasses are suspended, for the purpose, I suppose, of attracting the attention of passengers” (75).

He further writes:

The flesh of black dogs and cats is generally preferred because it is supposed to possess more nutriment than that of cats and dogs of any other color. At Ying-tong, a suburban district of Canton, a fair is held at which dogs are sold for food; and in one of the streets dogs and cats are daily exposed for sale. The dogs are put to death by strangling, stabbing, or felling with clubs” (76).

Something that has not changed since the days described in Gray’s book is the belief in the medicinal benefits of dog meat.

Dog meat dish, via Sohu.com.

Especially in summer, dog’s flesh is believed to serve as an antidote against summer heat, and to be nutritious and beneficial as a source to enhance male virility or to boost the liver. Even at present, Chinese media promote the eating of dog meat to boost the immune system and help stimulate better blood circulation.

It should be noted that although China has a long history of dog meat consumption, it also has a long history of dog domestication and dog-human comradery. Dogs were pets, guarded the house, used in hunting, and also used in rituals of sacrifice.

Ceramic crouching dog, excavated from Henan burial site, dating from Han Dynasty, 206BC-220AD, Henan Museum.

Most of the 20th century (1900-1978) was a tough time for people in mainland China, and it was a tough time for dogs too. In many times, there was barely enough food to eat, and under Mao’s rule, dogs were considered “parasites” and were outlawed as pets (Coren 2018; Li et al 2017, 514).

Those who kept pets were seen as part of the ‘bourgeoisie,’ and during the Cultural Revolution, pet dogs were reportedly seized and beaten to death in front of their owners (Coren 2008, ch. 21).

Much has changed since those days. Although (stray) dogs, as carriers of diseases and potentially aggressive, are often still considered a drain on society, having a dog as a pet has become much more commonplace in China since the late 1980s and early 1990s.

Eating dog meat has become less popular, especially among young people in China, who have grown up very differently from their parents and have different perceptions of dogs.

Chinese writer Bang Xiao looks back on the first time his mother served him dog meat during Chinese New Year, writing:

For them, dog meat was just like any of the other meats, and coming from a generation who lived through famine and the Cultural Revolution, I was told I should be grateful. For me though, it meant I was eating my own pet Duo Duo. I cried.”

Later on, he writes about his parents:

They weren’t “dog eaters”. They were just people that happened to have a different history that led to different animals being on the menu.

 

THE YULIN DOG MEAT FESTIVAL

“Don’t go, don’t eat it, don’t pay attention to it.”

 

Despite the general unpopularity of dog meat in China, there is one time of the year when the discussions on the practice of dog eating flare up again, and that is during the Yulin Lychee & Dog Meat Festival, an annual event that’s been held over the past decade in the Chinese city of Yulin intended to generate income from tourism (Brown 2018).

Some 10,000 to 15,000 dogs and cats are slaughtered during the 10-day event that starts on June 21st every year. The event attracts hundreds of people every day. There is a restaurant strip and a market where dozens of vendors cook various dog meat dishes in large woks and where live dogs are sold and slaughtered.

Yulin, image via 轉角國際udn Global

Although the voices of those people protesting the festival seem to grow louder year on year, the dog meat festival continues. It is not illegal, and its economic benefits have become of crucial importance for many in the city of Yulin.

Vendor selling dog meat at the Yulin festival.

A 2016 media survey held among 2000 people from various ages and places in China found that 64% of the people opposed to the festival, 52% thinks that dog meat should be banned in China, and 70% said they had never had dog meat themselves.

“Don’t go, don’t eat it, don’t pay attention to it. When there’s no business, the killing will stop,” one Weibo commenter suggests.

 

A MURKY MARKET

“There does not seem to be a Chinese dog meat market that is both cruel-free and completely legal.”

 

Apart from Yulin, the eating of dog meat is barely a celebrated tradition in China anymore.

For a What’s on Weibo article from 2015, we could still find 122 restaurants listed as ‘dog meat’ specialty restaurants in the city of Beijing on restaurant site Dianping. But at present, Dianping no longer publicly lists any restaurants when searching for ‘dog meat’ specialty places (note that there still are restaurants serving dog meat, but they might not be listed due to controversy or for fear for activists).

China’s biggest e-commerce websites sell different herb mixes for dog stews or dog meat hotpots (see tweet below), but the market could hardly be called thriving.

Yet, despite all those people on Chinese social media saying that eating dog meat should not be a problem for those who still want to eat it, China’s dog meat market does actually have a problem.

China has no law that bans the eating of dogs; eating dog meat is a personal freedom. But what makes the issue murky and troublesome is that China actually has no large-scale legal dog farms, nor legal dog slaughterhouses.

The very few dog farms in existence in China would never be adequate to provide the meat for the industry in southern China, let alone for the estimated 10,000+ dogs slaughtered in Yulin every year.

It is therefore not clear where the dogs that are used for their meat in China come from. Are they stray dogs? Are they stolen from the streets? And if so, would this not be considered illegal (Brown 2018; Cao 2014; Yan 2015, 46)?

Every now and then scandals appear in the media of restaurants slaughtering and killing dogs that were actually people’s pets (for example, this scandal in Jilin in 2018 or in Chengdu this year).

Another issue making the dog meat market a problematic one is the cruel treatment of the dogs.

China has seen countless of food scandals over the years, and some of them involve the selling of poisoned dog meat. As a result, many people have a general distrust in (frozen) meat products and want to make sure they are consuming good quality meat.

Dog meat markets such as Yulin, therefore, often sell living dogs. They are virtually like ‘wet markets’ for dogs, where those who want to eat dog meat can do so with the assurance that the meat they are eating is fresh and safe. The dogs are slaughtered at the spot or are sold alive for home consumption (Brown 2018).

Image via BBC.com.

The process of being transported, being displayed in tiny cases in the summer heat, and being killed in often cruel ways all add to the enormous stress and pain the animals at the live dog market are suffering.

China currently has no laws from the perspective of animal welfare to minimize the pain and suffering during transport, the selling, or at the point of slaughter (Brown 2018).

For the aforementioned reasons and more, festivals such as the Yulin Dog Meat one are getting more controversial year on year, with more and more Chinese calling for a boycott and a ban.

 

DISTORTED DISCUSSIONS

“If you eat dog meat of unknown origin, you might be participating in the killing of someone else’s pet.”

 

As the discussions on dog meat in China are ongoing following the South Korea protests, one blogger posted a survey asking netizens if they support the eating of dog meat.

Despite the many commenters who also defend the practice of dog eating, a majority of 67% percent among the 32.000 participants said they do not support it as “dogs are our friends.”

A recurring sentiment expressed on Chinese social media on the issue is that there essentially is nothing wrong with eating dog meat – and that it would be hypocritical to only oppose to eating dog without also opposing eating sheep, cows, chickens, and so on – as long as it is legal, and as long as the dogs are not stolen, poisoned, or abused.

But that’s the whole issue at hand: all those things are in fact happening in the dog meat industry today. It is difficult to discuss the eating of dogs based on the hypothetical assumption that these things are not occurring.

Consumers are not buying (frozen) meat from legal dog farms and certified dog slaughterhouses, they are mostly buying living dogs or dog meat from unknown origins, and the process of selling and slaughtering often goes hand in hand with cruel treatment.

“I don’t oppose to eating dog, but I hate the dog trafficking market,” one person says. Another commenter agrees, writing: “I don’t oppose to the eating [of dogs] that are bred for it, but I do oppose to those who steal other people’s dogs. Most of the dog meat I’ve seen comes from unknown origins. (..) If you eat dog meat that you don’t know the origin of, you might be participating in the killing of someone else’s pet.”

For now, China and South Korea are very different when it comes to their dog meat industries and their (legal) changes. The countries do seem to have one thing in common, which is that the practice of eating dog meat is no longer popular among the younger generations.

This might suggest that as sales are dropping, the dog meat market will shrink and might eventually disappear altogether if there is no interest in it.

“Don’t hype the dog meat festival,” one Weibo commenter writes: “It’s the hype that made it big and that led to more dogs being killed.

This basically reiterates the advice of one of the aforementioned commenters: don’t go, don’t eat it, don’t pay attention to it, and the business will, eventually, die out.

Want to read more? Also see:

20 Facts About Dogs & Dog-Eating in China
The Yulin Dog Meat Festival: 10 Views From Chinese Netizens
Tradition or Abuse? Chinese Views on the Yulin Dog Meat Festival

By Manya Koetse

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References

Brown. Hannah. 2018. “Yulin Lychee and Dog Meat Festival: A Shift in Focus.” In: Tourism Experiences and Animal Consumption: Contested Values, Morality and Ethics, Carol Kline (eds), Chapter 15. London: Routledge.

Cao Yin. 2014. “Experts: Dog Meat Festival ‘Illegal’.” China Daily (June 16). Online at http://www.chinadaily.com.cn/china/2014-06/16/content_17589087.htm [6.23.16].

Coren, Stanley. 2008. The Modern Dog: A Joyful Exploration of How We Live with Dogs Today. New York: Free Press.

–. 2018. “What Is China’s Current Attitude Concerning Dogs?” Psychology Today, Feb 21 https://www.psychologytoday.com/us/blog/canine-corner/201802/what-is-chinas-current-attitude-concerning-dogs [7.15.19].

Gray, John Henry. 1878. China: A History of the Laws, Manners, and Customs of the People (Volume II). London: MacMillan & Co.

Li, P. J., Sun, J., & Yu, D. 2017. “Dog “Meat” Consumption in China: A Survey of the Controversial Eating Habit in Two Cities.” Society and Animals, 25(6), 513–532. http://doi.org/10.1163/15685306-12341471

Xiao, Bang. 2018. “Chinese New Year: Remembering how I first ate dog meat, and how differences bring us together.” ABC, February 17 https://www.abc.net.au/news/2018-02-17/chinese-dog-meat-eating-linked-to-history-of-famine/9454394 [7.15.19].

Yan Wei. 2015. “Dog Meat Festival: Traditional Custom or Abuse?” Beijing Review (29): 46-47.

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China Celebs

Faking Street Photography: Why Staged “Street Snaps” Are All the Rage in China

Staged street photography is the latest “15 minutes of fame” trend on Chinese social media.

Manya Koetse

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It looks as if they are spontaneously photographed or filmed by one of China’s many street photographers, but it is actually staged. Chinese online influencers – or the companies behind them – are using street photography as part of their social media strategy. And then there are those who are mocking them.

Recently a new trend has popped up on Chinese social media: people posting short videos on their accounts that create the impression that they are being spotted by street fashion photographers. Some look at the camera in a shy way, others turn away, then there are those who smile and cheekily stick out their tongue at the camera.

Although it may appear to be all spontaneous, these people – mostly women – are actually not randomly being caught on camera by one of China’s many street fashion photographers in trendy neighborhoods. They have organized this ‘fashion shoot’ themselves, often showing off their funny poses and special moves, from backward flips to splits, to attract more attention (see example in video embedded below).

In doing so, these self-made models are gaining more fans on their Weibo, Douyin, Xiaohongshu, or WeChat accounts, and are turning their social media apps into their very own stage.

 

Street Photography in Sanlitun

 

The real street photography trend has been ongoing in China for years, near trendy areas such as Hangzhou’s Yintai shopping mall, or Chengdu’s Taikoo Li.

One place that is especially known for its many street photographers is Beijing’s see-and-be-seen Sanlitun area, where photographers have since long been gathering around the Apple or Uniqlo stores with their big lens cameras to capture people walking by and their trendy fashion.

A few years ago, Thatsmag featured an article discussing this phenomenon, asking: “Who are these guys and what are they doing with their photos?”

Author Dominique Wong found that many of these people are older men, amateur photographers, who are simply snapping photos of attractive, fashionable, and unique-looking people as their hobby.

But there are also those who are working for street fashion blogs or style magazines such as P1, and are actually making money with their street snaps capturing China’s latest fashion trends.

Image by 新浪博客

People featured in these street snaps can sometimes go viral and become internet celebrities (网红). One of China’s most famous examples of a street photographed internet celebrity is “Brother Sharp.”

‘Brother Sharp’ became an online hit in 2009 (image via Chinasmack).

It’s been ten years since “Brother Sharp” (犀利哥), a homeless man from Ningbo, became an online hit in China for his fashionable and handsome appearance, after his street snap went trending on the Chinese internet.

 

Staged Street Scenes

 

But what if nobody’s snapping your pics and you want to go viral with your “Oh, I am being spotted by street fashion photographers” video? By setting up their own “street snap” shoots, online influencers take matters into their own hands.

It is not just individuals who are setting up these shoots; there are also companies and brands that do so in order to make their (fashion) products more famous. According to People’s Daily, in Hangzhou alone, there are over 200 photographers for such “street snaps” and hundreds of thousands of models for such “performances.”

The photographers can, supposedly, earn about 20,000 to 30,000 yuan ($2,890-$4,335) per day and the models are well paid.

In this way, the “street snap performance” phenomenon is somewhat similar to another trend that especially became apparent in China around 2015-2016, namely that of ‘bystander videos’ capturing a public scene. Although these videos seem to be real, there are actually staged.

One such example happened in 2017 when a video went viral of a young woman being scolded on a Beijing subway for wearing a revealing cosplay outfit.

The story attracted much attention on social media at the time, with many netizens siding with the young woman and praising her for responding coolly although the woman was attacking her. Later, the whole scene turned out to be staged with the purpose of generating more attention for the ad of a “cool” food delivery platform behind the older lady.

In 2015, photos of a ‘romantic proposal’ made its rounds on social media when a young man asked his pregnant girlfriend to marry him using over 50 packs of diapers in the shape of a giant heart. One bag of diapers carried a diamond ring inside. It was later said the scene was sponsored by Libero Diapers.

 

Wanghong Economy

 

Both the latest street snap trend and the staged video trend are all part of China’s so-called “Wanghong economy.” Wǎnghóng (网红) is the Chinese term for internet celebrities, KOL (Key Opinion Leader) or ‘influencer.’ Influencer marketing is hot and booming in China: in 2018, the industry was estimated to be worth some $17.16 billion.

Being a wanghong is lucrative business: the more views, clicks, and fans one has, the more profit they can make through e-commerce and online advertising.

Using Chinese KOLs to boost brands can be an attractive option for advertisers, since their social media accounts have a huge fanbase. Prices vary on the amount of fans the ‘influencer’ has. In 2015, for example, the Chinese stylist Xiao P already charged RMB 76,000 ($11,060) for a one-time product mention on his Weibo account (36 million fans).

According to the “KOL budget Calculator” by marketing platform PARKLU, a single sponsored post on the Weibo account of a famous influencer will cost around RMB 60,000 ($8730).

The current staged street snap hype is interesting for various online media businesses in multiple ways. On short video app Douyin, for example, the hugely popular street snap videos come with a link that allows app users to purchase the exact same outfits as the girls in the videos.

Perhaps unsurprisingly, an online survey by Tencent found that 54% of college-age respondents had the ambition to become an “online celebrity.”

 

Making Non-Fashion Fashion: The Farm Field as a Catwalk

 

Although becoming an actual online celebrity used to be a far-fetched dream for many Chinese netizens, the latest staged-street-snap trend creates the possibility for people to experience their “15 minutes of fame” online.

Just as in previous online trends such as the Flaunt Your Wealth Challenge or A4 Waist Challenge, you see that many people soon participate in them, and that they are then followed by an “anti-movement” of people making fun of the trend or using it to promote a different social point-of-view.

The 2018 “Flaunt Your Wealth” challenge, for example, in which Chinese influencers shared pictures of themselves falling out of their cars with their expensive possessions all around them, was followed by an Anti-Flaunt Your Wealth movement, in which ordinary people mocked the challenge by showing themselves on the floor with their diplomas, military credentials, painting tools, or study books around them.

In case of the (staged) “Fashion Street Photography” movement, that now has over 103 million views on Weibo (#全国时尚街拍大赏# and #街拍艺术行为大赏#), you can also see that many people have started to mock it.

“I find [this trend] so embarrassing that I want to toss my phone away, yet I can’t help but watch it,” one Weibo user (@十一点半关手机) writes, with others agreeing, saying: “This is all so awkward, it just makes my skin crawl.”

The anti-trend answer to the staged street shoot hype now is that people are also pretending to be doing such a street snap, but ridiculing it by making over-the-top movements, doing it in ‘uncool’ places, wearing basic clothing, or setting up a funny situation (see embedded tweet below).

Some of these short videos show ‘models’ walking in a rural area, pretending to be photographed by a ‘street fashion photographer’ – it’s an anti-trend that’s become a trend in itself (see videos in embedded tweets below).

Although this ‘anti-trend’ is meant in a mocking way, it is sometimes also a form of self-expression for young people for whom the Sanlitun-wannabe-models life is an extravagant and sometimes unattainable one.

They don’t need trendy streets and Chanel bags to pretend to be models: even the farm field can be their catwalk.

In the end, the anti-trend “models” on Chinese social media are arguably much cooler than the influencers pretending to be photographed. Not only do they convey a sense of authenticity, they also have something else that matters the most in order to be truly cool and attractive: a sense of humor.

Also read: From Mountains of Taishan to Faces of Amsterdam – Interview with Street Photographer Jimmy on the Run

Also read: Beijing Close-Up: Photographer Tom Selmon Crosses the Borders of Gender in China

By Manya Koetse

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