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CCTV Plays It Safe With This Year’s Official Spring Festival Mascot

What will this year’s official Chinese Spring Festival mascot be? After last year’s controversy, CCTV has kept it safe and traditional for this year’s Rooster zodiac mascot.

Manya Koetse

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What will this year’s official Chinese New Year’s mascot be? After last year’s controversy, CCTV has kept it safe and traditional for this year’s Rooster zodiac mascot.

The launch of this year’s 2017 Rooser mascot is much different than that of last year’s Money mascot.

On January of 2016, China’s state broadcaster CCTV revealed its official Spring Festival Gala (or Chinese New Year) mascot for 2016: the colorful monkey called Kang Kang. But Kang Kang the Money did not receive a warm welcome from Chinese netizens, who mocked the monkey for how it looked.

The majority of netizens thought Kang Kang was ugly and wondered if the two ‘balls’ near its head were tumors.

A trend emerged where people would photoshop Kang Kang into the most horrific images.

Kang Kang, designed by Olympic mascot designer Han Meilin (韩美林), became so controversial that on the night of China’s Spring Festival Gala, it was no longer used as the official mascot. To the amusement of netizens, it led to one trending question: where did Kang Kang go?

It seems that this year, the Spring Festival Gala would rather avoid controversy and has not made a big announcement about its mascot for the Year of the Rooster, a colorful chicken/rooster called ‘Phoenix Tail Chicken’ (凤尾鸡).

The chicken or rooster is a traditional clay model as made in Shaanxi’s Fengxiang county and was chosen as the official mascot for the annual CCTV Chinese New Year live gala in late 2016.

The rooster was designed by renowned clay artist Hu Xinmin (泥塑大师胡新民). According to Sina, the colors were carefully chosen to present luck (red), youthfulness (pink) and strength (black).

CCTV first used an official mascot for its Spring Festival Gala, a TV variety show watched by 700 million people, in 2015. That year Yang Yang the Sheep appeared as the Gala’s lucky charm.

According to the Marketing Guide on WeChat, the Spring Festival mascots were called into life to heighten the commercial value of the annual New Year’s Gala, and to promote China’s traditional zodiac signs to a broader audience.

The official logo also changes annually, according to the zodiac sign. This year’s logo includes the clay Shaanxi rooster.

On Weibo, netizens praise the mascot’s design. “Without a doubt, this is this year’s mascot,” one netizen says: “A marvelous rooster with proud colors.”

But not everyone has forgotten about Kang Kang. “The rooster’s colors look like Kang Kang’s,” one netizen says. “At least this mascot looks a bit more approachable than the monkey,” others write.

However, some netizens cannot forget the last year’s mascot: “Still, I only remember Kang Kang,” one commenter writes.

– By Manya Koetse
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©2016 Whatsonweibo. All rights reserved. Do not reproduce our content without permission – you can contact us at info@whatsonweibo.com.

Manya Koetse is the founder and editor-in-chief of whatsonweibo.com. She is a writer, public speaker, and researcher (Sinologist, MPhil) on social trends, digital developments, and new media in an ever-changing China, with a focus on Chinese society, pop culture, and gender issues. She shares her love for hotpot on hotpotambassador.com. Contact at manya@whatsonweibo.com, or follow on Twitter.

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China Insight

“Chinese Spy Balloon” Versus “Chinese Civilian Airship” – The Chinese Words That Matter in the Balloon Incident

On Chinese social media, the Chinese balloon is seen as a weather device that ended up measuring the temperature of China-US relations.

Manya Koetse

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A day after the U.S. military shot down a Chinese balloon off the Carolina coast, the ‘balloon incident’ is a hot topic on Chinese social media, as official media are publishing about the incident and social media users are discussing it.

At 8:17 in the morning on Feb. 5, the Chinese Ministry of Foreign Affairs published its response to the shooting down of the Chinese balloon on Weibo.

They expressed “strong discontent and protest” over the American use of force to attack the “civilian unmanned airship” (民用无人飞艇) after Chinese officials recurringly informed the U.S. side that the balloon – described as a weather device, – had accidentally entered the U.S. and did not pose any threat to the U.S. whatsoever (#外交部就美方宣称击落中国无人飞艇发表声明#).

On Chinese social media, as also described in our earlier article on the incident, the balloon has come to be referred to as the “Wandering Balloon” (流浪气球) in the context of the box-office hit The Wandering Earth II.

At the same time, China celebrated the Lantern Festival (元宵节) which marks the first full moon of the Chinese New Year. It is tradition to eat glutinous rice balls and enjoy lanterns floating in the sky.

The balloon incident set the Chinese social media meme machine in motion, in which the balloon, The Wandering Earth II, and the Lantern Festival all came together in various images that circulated on Weibo and beyond.

The balloon, featured in ‘The Wandering Balloon’ movie produced by ‘US Government’, wishes everyone a happy Lanern Festival.

Another meme titled “Wandering Balloon” drawing comparisons between the ballloon and rice balls traditionally eaten during Lantern Festival.

The Weibo hashtags used to discuss the incident were mainly initiated by Chinese (state) media outlets, such as “The U.S. Side Claims to Have Shot Down Chinese Unmanned Airship” (#美方宣称击落中国无人飞艇#); “America Uses Military Force to Attack Civilian Unmanned Airship” (#美方宣称击落中国无人飞艇#); “The U.S. Side’s Insistence on Using Force Is Clearly an Overreaction” (#美方执意动用武力明显反应过度#).

“Is it a balloon or an airship? The American official and media side all claim it is a spying balloon; the Chinese side claims it is an civilian unmanned airship,” one blogger wrote, showing the different media contexts in which the incident is being discussed and emphasizing the importance of the vocabulary used.

Words matter, and at a time when there is a lot of speculation about the incident, the seemingly humorous way in which Chinese netizens have responded to the international dispute also relates to the language that is being used to describe the event.

On Chinese social media, the majority of commenters see the balloon as a weather device that went wandering and, unexpectedly, ended up measuring the temperature of Sino-American relations – which turned out to be icy cold.

Some examples of the kind of phrasing that matters in the Chinese media context:

Civilian Unmanned Airship
民用无人飞艇 Mínyòng Wúrén Fēitǐng

The balloon in question is described as a “civilian unmanned airship” in Chinese official and state media texts. The word ‘civilian’ (民用) is included in the clarification about the balloon being a civilian meteorological balloon, and thus not serving any military purposes (民用 ‘civilian’ versus 军用 ‘military’).

Attack [on] Civilian Unmanned Airship
袭击民用无人飞艇 Xíjí Mínyòng Wúrén Fēitǐng

The U.S. military shooting down the Chinese balloon is also phrased as an “attack” (袭击) in many Chinese media reports as well as in the official Foreign Ministry post.

Completely by Accident
完全是意外 Wánquán Shì Yìwài

The expressions “completely by accident” (完全是意外), “unexpected circumstances” (意外情况), and “force majeure” (不可抗力) are used in official Chinese media texts describing the balloon incident to underline that the circumstances in which the device floated into American skies was not only unrelated to military / government purposes, but that it was also unintentional.

Stay tuned for more updates.

By Manya Koetse 

 

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China Insight

‘Divorce Day’: Queuing Up to Get Divorced after Chinese Spring Festival Holiday

The first day after the Spring Festival holiday is a busy one at the Bureau of Civil Affairs as couples are lining up to register a divorce.

Manya Koetse

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On the first day after the Chinese Spring Festival holiday (Jan. 21-27), there are long lines at the Civil Affairs Bureau in several places across China.

In Jiangxi, one resident shared how couples were queuing up to file for divorce on the first day the local Bureau of Civil Affairs reopened its doors. The lines were allegedly so long that people had to wait outside. Another video showed similar scenes at a local bureau in Anhui province. A third video showed crowded scenes of people lining up to register a divorce in Henan.

Chinese media accounts such as Toutiao News (@头条新闻), Vista (@Vista看天下), and Phoenix News (@凤凰周刊) all posted about the long divorce lines on Jan. 29, with one post about the topic receiving 70,000 likes.

“I thought they were lining up to get married, then I watched the news and saw they were actually lining up to get divorced..,” one commenter wrote. Others wondered if the busy lines for the divorce registration office might have something to do with the Covid outbreak over the past weeks, with some couples finding out that their partner actually is not very sympathetic when they are sick (also read this article).

The Chinese media outlets posting about the divorce registration lines mentioned how the ones who suffer the most in a divorce are the children, but many commenters did not agree with this statement, arguing that children suffer the most when parents stay together for the sake of the children and then continue fighting.

The divorce trend after the Chinese Lunar New Year has also been discussed in Chinese media and on social media in previous years (“春节后离婚潮”).

In Western countries, it is a known fact that divorce rates increase after Christmas time; the Monday after Christmas break is also dubbed “Divorce Day.” Some sources claim this is often due to quarrels that occur during Christmas and the financial pressures that come with the festive season.

It is arguably not much different for the Chinese New Year, when incidents taking place during family gatherings could be the straw that broke the camel’s back.

“The Spring Festival is like a big marriage minefield,” one commenter wrote: “When you return to your family home, it doesn’t just mean reuniting with your close relatives, there are also various tests of human relations and etiquette. A careless moment can cause conflicts between a married couple, leading to quarrels or even divorce. Is your marriage good or not? You will know during the Chinese New Year. After the New Year, there will be a wave of divorces.”

But the pandemic situation of the past years, in including the lockdowns, mental stress and financial difficulties, inescapably also play a role in the recent divorce wave.

In December of 2022, this Chinese blog article already predicted that more people would file for divorce after the Chinese New Year since the end of the holiday would coincide with the end of the Covid peak. In times of lockdown, and especially in times of sickness, couples easily get annoyed with each other and their love is put to the test.

Earlier this month, some Chinese media also reported that three years after the pandemic began, cities were already seeing a “divorce wave” (#疫情后一线城市离婚预约爆满#).

Some netizens comment that the ‘cool-off’ period that was introduced to allow couples a month’s time to think and revoke their divorce does not seem to have much effect.

Some people sympathize with those standing in line: “Celebrating the New Year can bring about a war in some families. The divorce season has started.”

By Manya Koetse 

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©2023 Whatsonweibo. All rights reserved. Do not reproduce our content without permission – you can contact us at info@whatsonweibo.com.

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