Connect with us

Chinese New Year

CCTV Plays It Safe With This Year’s Official Spring Festival Mascot

What will this year’s official Chinese Spring Festival mascot be? After last year’s controversy, CCTV has kept it safe and traditional for this year’s Rooster zodiac mascot.

Published

on

What will this year’s official Chinese New Year’s mascot be? After last year’s controversy, CCTV has kept it safe and traditional for this year’s Rooster zodiac mascot.

The launch of this year’s 2017 Rooser mascot is much different than that of last year’s Money mascot.

On January of 2016, China’s state broadcaster CCTV revealed its official Spring Festival Gala (or Chinese New Year) mascot for 2016: the colorful monkey called Kang Kang. But Kang Kang the Money did not receive a warm welcome from Chinese netizens, who mocked the monkey for how it looked.

The majority of netizens thought Kang Kang was ugly and wondered if the two ‘balls’ near its head were tumors.

A trend emerged where people would photoshop Kang Kang into the most horrific images.

Kang Kang, designed by Olympic mascot designer Han Meilin (韩美林), became so controversial that on the night of China’s Spring Festival Gala, it was no longer used as the official mascot. To the amusement of netizens, it led to one trending question: where did Kang Kang go?

It seems that this year, the Spring Festival Gala would rather avoid controversy and has not made a big announcement about its mascot for the Year of the Rooster, a colorful chicken/rooster called ‘Phoenix Tail Chicken’ (凤尾鸡).

The chicken or rooster is a traditional clay model as made in Shaanxi’s Fengxiang county and was chosen as the official mascot for the annual CCTV Chinese New Year live gala in late 2016.

The rooster was designed by renowned clay artist Hu Xinmin (泥塑大师胡新民). According to Sina, the colors were carefully chosen to present luck (red), youthfulness (pink) and strength (black).

CCTV first used an official mascot for its Spring Festival Gala, a TV variety show watched by 700 million people, in 2015. That year Yang Yang the Sheep appeared as the Gala’s lucky charm.

According to the Marketing Guide on WeChat, the Spring Festival mascots were called into life to heighten the commercial value of the annual New Year’s Gala, and to promote China’s traditional zodiac signs to a broader audience.

The official logo also changes annually, according to the zodiac sign. This year’s logo includes the clay Shaanxi rooster.

On Weibo, netizens praise the mascot’s design. “Without a doubt, this is this year’s mascot,” one netizen says: “A marvelous rooster with proud colors.”

But not everyone has forgotten about Kang Kang. “The rooster’s colors look like Kang Kang’s,” one netizen says. “At least this mascot looks a bit more approachable than the monkey,” others write.

However, some netizens cannot forget the last year’s mascot: “Still, I only remember Kang Kang,” one commenter writes.

– By Manya Koetse
Follow on Twitter or Like on Facebook

©2016 Whatsonweibo. All rights reserved. Do not reproduce our content without permission – you can contact us at info@whatsonweibo.com.

Manya Koetse is the editor-in-chief of www.whatsonweibo.com. She is a writer and consultant (Sinologist, MPhil) on social trends in China, with a focus on social media and digital developments, popular culture, and gender issues. Contact at manya@whatsonweibo.com, or follow on Twitter.

Continue Reading
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

China Arts & Entertainment

Another Gala, Another Controversy: 2021 Spring Festival Gala Draws Criticism for Gendered Jokes

Many felt the Gala’s comic sketches were insensitive to Chinese women and singles.

Published

on

The 2021 Spring Festival Gala was held on Thursday on the night of Chinese New Year’s Eve. The annual Spring Festival Gala, arranged and produced by the state broadcaster CCTV, is one of the world’s most-watched TV shows.

Although watching the Gala together with family members has become an annual tradition for Chinese families for several decades already, the show’s comic sketches and skits – often the highlights of the show – are becoming increasingly controversial and less popular in recent years.

In earlier decades, the xiaopin (comic sketch) was the best-received type of performance of the Gala for evoking laughter among the audiences. The various xiaopin shows are filled with puns, funny lines, and plot twists to entertain the viewers.1

Over recent years, these comic acts performed during the Spring Festival Gala have come to center more on social issues such as environmental protection, corruption, social morals, migrant workers, and family affairs – including those concerning love and marriage. Many of the performances in this year’s Gala followed a ‘happy beginning with sad endings’ plot, conveying more sophisticated messages and values that many viewers did not appreciate.

These seemingly changing undertones are also a reason why younger generations often say they prefer spending time online instead of watching the Gala. Some young people say they feel the Spring Festival Gala is losing the real “Spring Festival atmosphere” (“年味”).

By now, the Gala is increasingly known for triggering controversy online.

In 2015, the Gala was criticized for being misogynistic. One of the sketches titled “Goddesses and Tomboys” (“女神和女汉子”) marked a contrast between an ‘iron woman’ or ‘tomboy’ (女汉子) and a ‘goddess’ (女神) by depicting the first as a single chubby woman and the second as a succesful slim model, which critics deemed to be stereotypical and sexist. The same show also drew criticism for depicting ‘leftover women,’ unmarried women over 30, as unwanted and second-hand goods.

“女神和女汉子”

In 2017, another controversial sketch titled “Permanent True Love” (“真情永驻”) seemed to convey that women have an obligation to reproduce. The featuring female character voluntarily asked to divorce her husband after she had a miscarriage, out of consideration for his supposed right to offspring.

“Permanent True Love” (“真情永驻”).

In 2018, a comedy sketch titled “Share the Same Joy and Happiness” (“同喜同乐”), which included an actress wearing blackface, struck the wrong note with many social media users, who deemed it ‘inappropriate’, ‘offensive’, and ‘racist.’

This year, the Gala also was not without controversies. One sketch titled “Happiness towards Spring” (“开往春天的幸福”) was meant to emphasize the love between couples but drew criticism for the sexist jokes it contained. One of the male characters in the scene compared his ex-wife to an ugly villain when she does not wear make-up saying: “Have you seen her take off her makeup?No brows! Once we ate together face to face, and she held a pair of chopsticks, with the light flashing, and I thought she was Voldemort.”

Similar jokes and puns reappeared several times. Many viewers criticized the exaggerated banter over women transforming once their make-up is removed, with some commenting: “These lines are delivering a simple message that women with makeup are pretty, while women without makeup are invariably ugly and sloppy.”

Another skit titled “Urged to Get Married Every Holiday” (“每逢佳节被催婚”) attracted online attention as well for containing lines like “My daughter is already 28 yet still has no boyfriend” and for referring to unmarried people as “Single Dogs” (单身狗) – a term that initially appeared in 2011 as a buzzword filled with self-mockery before the term developed a strong negative connotation.

Bloggers and web users expressed that the use of these kinds of insensitive terms in the Gala made them feel uncomfortable, only adding to the anxiety and self-loathing they already feel in a time of major social pressure.

“I have been urged to get married countless times by my relatives these days already, do I still also have to be insulted in this skit, too?” some Weibo users said, with others wondering if there was “something wrong” with the director of the show for embarrassing unmarried people like this.

Still from “Urged to Marry Every Holiday” (每逢佳节被催婚).

Over recent years, there are more online discussions regarding the pressure faced by women to get married and how women (and their appearance) are portrayed in the media. There is a growing public awareness about gender discrimination and inequality, with campaigns on women’s rights also being highlighted by Chinese official media. The media’s stigmatization and stereotyping of women are topics that are now more often challenged and questioned on Chinese social media.

Although many female web users spoke out against the misrepresentation and distortion of female roles in the Gala, there were also commenters who advocated a more lighthearted approach, writing things such as: “Don’t overreact, these gendered jokes only serve a theatrical purpose.” Others argue that people are only looking for the negative messages in sketches that are meant to be positive, with one Weibo user wondering about all the controversy: “Are we even watching the same Gala?!”

The diverse discussions regarding the Gala and how it represents gender roles do not stand by themselves – they are a signal of a bigger movement questioning the representation of gender roles in Chinese popular culture. Since these discussions won’t die out any time soon, we can expect more of these controversies to surface again in the Galas to come.

Want to know more about the Gala? What’s on Weibo did a liveblog, check it out here.

By Vivian Wang

Edited for clarity by Manya Koetse

References

1 Liu, Ji. 2010. “Ambivalent Laughter: Comic Sketches in CCTV’s Spring Festival Eve Gala.” Journal of Modern Literature in Chinese, 10(1), 103-12.

Spotted a mistake or want to add something? Please let us know in comments below or email us. First-time commenters, please be patient – we will have to manually approve your comment before it appears.

©2021 Whatsonweibo. All rights reserved. Do not reproduce our content without permission – you can contact us at info@whatsonweibo.com.

Continue Reading

China Digital

From Red Packet to Virtual Hongbao: Lucky Envelopes in China’s Digital Era

Raising virtual cows, shaking with phones – this is the Chinese New Year tradition of giving red envelopes in the digital era.

Published

on

The custom of giving out red paper envelopes has evolved into a world of virtual lucky money and online games. This is the transformation of a Chinese New Year’s tradition, reported by Koen van der Lijn and Xiaojun Zhang.

 
When objects meet social media, two websites meet as well. This is a collaboration between What’s on Weibo and Things That Talk (follow on Insta @thingsthattalk).
 

Ever wanted to raise a digital cow? This year, you can raise your own lucky cow (福牛) for Chinese New Year on Weibo. Through maintaining and raising their virtual cow (or ox), users can participate in this online game to win red envelopes, a well-known and beloved tradition linked to Chinese New Year.

The hashtag “Lucky Cow’s New Year’s Travelogue” (#福牛新春旅行记#) is linked to Weibo’s celebration of Chinese Spring Festival and the Year of the Ox. Users are expected to be active on Weibo daily to raise their cow/ox, similar to the once so popular Tamagotchi. Whilst leveling up their cow, users get the possibility to earn digital red envelopes.

The online game is another development in the story of the red envelopes, known in China as hongbao (红包). Often given during Chinese New Year, the envelopes can also be given at other joyous occasions like weddings. These red envelopes are given to each other by friends and family members to wish each other a happy new year and are always filled with an amount of money.

Red envelopes for sale via Taobao.

The practice of giving money during Chinese New Year goes far back in Chinese history. The earliest form of the red envelope is said to be yasuiqian (压祟钱). In order to keep evil spirits away, called sui (祟), people put money underneath children’s pillow since the evil spirits were said to be warded off by coins.1 These coins were woven together using a string.

Yasuiqian

As time went by and paper money and envelopes became more widespread, string and coins were replaced and the red envelope was created.

Red envelopes are used by Chinese all over the world nowadays. The amount of money inside depends on many factors. Recently, the tradition has left behind its tangible form and entered the digital era.

 

“Adding the thrill of gambling to the practice of giving away red envelopes”

 

In 2014, the popular Chinese messaging app WeChat (微信) launched a new function that allowed users to send virtual red envelopes. Users could send an amount of money directly to another user, or an amount of red envelopes could be sent into a groupchat. When the function launched, users worldwide could shake their phones in order to receive free red envelopes. The amount of money that was given to users surpassed 500 million yuan ($77.5 million).

WeChat’s inventive idea put digital red envelopes on the map in China. During the peak of the event, 800 million shakes were recorded per minute. There were two types of envelopes introduced in 2014 by Tencent, the company that owns WeChat:

1. A regular red envelope that could be sent directly from one user to another.
2. A ‘group’ red envelope, with a limited number to be grabbed and a limited sum of money which can be grabbed by all users in a group if they are fast enough. The sum inside this envelope is randomized, adding the thrill of gambling to the practice of giving away red envelopes.

Other companies also wanted a piece of the digital red envelope cake: Weibo and AliPay combined their strengths a year after WeChat introduced its digital hongbao in order to promote their version of the digital red envelope.

A ‘war’ then broke out between the two companies. AliPay handed out 600 million renminbi ($93 million) worth of red envelopes as a response to WeChat’s 120 million envelopes sent out during the televised celebration of Chinese New Year.2

 

“Digital red envelopes can cross time and place, but cannot replace the method of face-to-face contact”

 

In the years after, the digital red envelope became more and more popular. Weibo and Alipay also came with their version of sending red envelopes online. The companies organized large-scale actions to make users make use of their form of digital red envelopes.

WeChat, for instance, gives users the option to make the red envelopes very personal through adding stickers and personal messages, making the digital red envelope an even more enjoyable experience.

Does this new development of the traditional red envelope make the tangible envelope obsolete?

When asked by the digital newspaper The Paper (澎湃新闻) about whether the digital red envelope might replace its tangible brother, scholar Tian Zhaoyuan (田兆元) of East China Normal University said that the digital red envelope can cross time and place, but cannot replace the method of face-to-face contact. Though friends and family may send one another digital red envelopes, it does not mean that it replaces the tangible red envelopes.3

The tradition of sending red envelopes is and will be inherently linked to Chinese New Year. Though both the paper and digital forms of the tradition remain incredibly popular, the virtual hongbao will definitely win territory once more this year as travel is restricted due to COVID-19. Especially in these times, the digital red envelope is the best digital way of wishing family and friends a happy new year.

Why are ‘lucky envelopes’ not just red, but sometimes also green or purple? Read more via Things That Talk here.

 
By Koen van der Lijn and Xiaojun Zhang

Koen van der Lijn (China Studies, BA) is a ResMa student Asian Studies at Leiden University focused on Chinese history and its international relations. He is a student ambassador at Things That Talk.

Xiaojun Zhang (China Studies, BA) is an MA student Asian Studies at Leiden University focused on contemporary Chinese culture, symbolism and food. For Things That Talk, she currently works on a project about Chinese-Indonesian restaurants in the Netherlands.

This story was made in collaboration with ThingsThatTalk.net – exploring humanities through the life of objects. Things That Talk is an educational digital project where staff and students produce narratives and metadata about objects in Leiden collections and beyond. Check out the story “Hongbao: from paper envelope to digital gift” on Things That Talk here!

 
Footnotes (other sources hyperlinked within the article)

1 Kin Wai Michael Siu. 2001. “Red Packet: a Traditional Object in the Modern World.” Journal of Popular Culture 35 (3), 103.
2 Chen, Liyan. 2015. “Red Envelope War: How Alibaba and Tencent Fight Over Chinese New Year.” Forbes, Feb 19 https://www.forbes.com/sites/liyanchen/2015/02/19/red-envelope-war-how-alibaba-and-tencent-fight-over-chinese-new-year/?sh=1b88bccccddd.
3 The Paper, Zuowei yi zhong “xinnian su”, weixin hongbao hui qudai zhizhi hongbao ma? 作为一种“新年俗”,微信红包会取代纸质红包吗?, https://cul.qq.com/a/20160208/012888.htm.

Spotted a mistake or want to add something? Please let us know in comments below or email us. First-time commenters, please be patient – we will have to manually approve your comment before it appears.

©2021 Whatsonweibo. All rights reserved. Do not reproduce our content without permission – you can contact us at info@whatsonweibo.com.

Continue Reading
Advertisement
Advertisement

Support What’s on Weibo

If you enjoy What’s on Weibo and support the way we report the latest trends in China, you could consider becoming a What's on Weibo patron:
Donate

Facebook

Advertisement

Contribute

Got any tips? Or want to become a contributor or intern at What's on Weibo? Email us as at info@whatsonweibo.com.

Popular Reads