Weiblog
Altercation between LGBT Supporters and Guards at Beijing’s 798 Art District
A ten-second video is causing commotion on Weibo and WeChat.
China Brands, Marketing & Consumers
Starbucks Goes Xinjiang & The Kardashians in China
Starbucks rebrands as “Star-Bazaar” in Urumqi—what does it say about shifting perceptions of Western brands in China? Also: a cheating sports influencer and the souvenirs that became most hated.
Originally published in the Eye on Digital China newsletter on Sunday, October 4, 2026.
In this edition:
- Quick scrolls: A Chinese athlete cheated her way to the Berlin Marathon’s finish
- Zooming in: When Localization Gets Political: Starbucks Goes Xinjiang
- On the Feed: The Kardashians in China
- Phrase of the Week: The 3 souvenirs sold everywhere, but nobody wants them
🗞️ QUICK SCROLLS
🇯🇵 The National Day holiday has begun, but nobody’s going to Japan. Although Japan was the number one outbound destination for Chinese travelers during last year’s October holiday, it has now dropped out of the top ten destinations entirely. According to data from Chinese tour operator Tuniu (途牛), Indonesia, Turkey, and South Korea are among this year’s most-booked overseas destinations.
🚲 Chinese fitness influencer “Abeeeer” was caught cheating during the Berlin Marathon after she posted about running her “personal best.” The sport-blogger (530k+ followers on Xiaohongshu) was photographed riding on the back of a bicycle around the 38-kilometer mark. On Saturday, she publicly apologized and admitted that she had broken the rules and that she was “feeling unwell.”
The sports influencer was caught hitching a ride to the finish line.
🏳️🌈 Japanese volleyball player Rui Takahashi came out as gay on Tuesday, saying he wanted to help others struggling with their sexuality by coming out publicly. On Douyin, many Chinese fans and commenters praised Rui for his bravery.
🤖 Former Global Times editor-in-chief Hu Xijin (胡锡进) published a National Day essay praising the country’s achievements but forgot to delete the AI chatbot’s closing follow-up question (”Would you like me to read through the whole text again and check it for omissions?”). Hu quickly deleted the AI prompt, but “Hu Xijin’s National Day AI ghostwriting fail” had already gone trending.
⚽ Chinese football produced…
Chapter Dive
Red Carpet, Pandas, and Power: How China Read the Trump-Xi Summit
On Chinese social media, Washington’s red-carpet reception wasn’t just diplomacy but read as recognition of China’s restored status on the global stage.
Originally published in the Eye on Digital China newsletter on Sunday, September 27, 2026. Want to receive the next edition in your inbox? Become a paid subscriber here.
The past week was all about the Trump-Xi meeting in Washington. On mainstream Chinese social media feeds, much of the focus wasn’t on what was discussed, who gained what, or what was promised. It was about: How was China welcomed? How far did they go? How exceptional was the reception? And what does this say about China’s status as a major power on the world stage today?
Symbolic moments mattered more than strategic talks. Within that framework, President Trump, along with First Lady Melania Trump, hit the right notes.
The US visit by Xi Jinping and First Lady Peng Liyuan began on Wednesday (Sep 23), with Donald Trump and the First Lady personally welcoming them at Joint Base Andrews, a highly unusual move. Presidents typically receive foreign leaders at the White House; in recent decades, airport welcomes at Andrews have been reserved almost exclusively for popes. The last comparable presidential welcome was Kennedy’s 1962 greeting of British Prime Minister Harold Macmillan, a particularly close US ally at the time.
Wednesday’s welcome came with a red carpet, which members of the US military meticulously inspected and cleaned on their hands and knees right before Xi and Peng’s arrival. A photo of that scene was widely shared on Chinese social media, where many netizens seemed both bemused and struck by the sight of Americans quite literally bending over backward for their Chinese guests, with one popular Weibo account (@提刀探花在缅北) writing: “This is a scene that we will remember for decades.”
Red-carpet preparation at Joint Base Andrews
At the White House welcome ceremony on Thursday (Sep 24), where both leaders delivered remarks, Trump touched on the history of war and mentioned the American volunteer fighter group in China — the Flying Tigers — saying:
🗣️ “If we focus on our common interest, I’m confident there is much we can achieve. Throughout history, the pursuit of those common interests has connected our people across the vast oceans, across big, tremendous distances and many differences, and even made us allies in World War II. Look at the greatness we had together fighting in World War II.”
After the Washington summit concluded, Trump posted on Truth Social, calling the meeting one of “Friendship, Strength, and Success, for both China and the U.S.A.,” and adding that he looked forward to the next US-China meeting in November.
Historical Memory at the White House
But why did the special treatment given to the Chinese delegation in the US seem to matter so much in China, especially considering the ubiquitous anti-American sentiment of recent years? Not only did official media highlight it, but it also resonated strongly with netizens and became the defining story about this meeting on social media.
It goes much deeper than flattery.
Narratives of “never…
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Starbucks Goes Xinjiang & The Kardashians in China
Red Carpet, Pandas, and Power: How China Read the Trump-Xi Summit
Keeping Score of History: The Mukden Incident and China’s Basketball Defeat to Japan
The Rise of “Shuaqi-ism,” Taking Starbucks to the Fields, and Pretending to Go to Work
Why Japan Has So Many Surnames, China’s Back-to-School Shifts & Taiwan Pavilion Trouble
“God Won’t Save Us, but the PLA Will”: Floods, Faith, and Kung Fu Soccer Nostalgia
How Chinese AI Videos Turned Foreigners into Villains
Why Japan Has So Many Surnames, China’s Back-to-School Shifts & Taiwan Pavilion Trouble
The Power of Ugly: Why Niu Lai Became China’s Unlikeliest Box-Office Hit
AI Actress Ad Pulled, Baihaitun Disrupts Shanghai and Cicada Meme Bugs Huawei
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nolgbt
May 14, 2018 at 4:46 am
good. give the Lbgt a good beating. Chinese lgbt are western idolising degenerates. they don’t care about Chinese culture, they only care about copying western culture.
Lee
May 14, 2018 at 10:22 am
What a stupid uneducated comment. As if anybody would show his preference for a culture through sexual orientation ?. In this way of thinking, eating hamburgers or wearing addidas is a sign of western idolizing too. But back to reality: homosexuality was seen as normal in Chinese history. Opposition to homosexuality started in China through the Westernization efforts of the Qing dynasty. So the contrary is right: homosexuality is a part of Chinese culture, homophobia is copying western cultures and religion.
LGBTZYZxxxdsyzaaa
May 15, 2018 at 7:43 am
@Lee the problem is homosexuality is only interested in ugly activism and ugly visibility, and yes expressing your sexuality is no point of pride, or individual accomplishment, no contest, just exhibitionism at it’s worst, poluting the scenery with all sorts of gender bending concepts, disreputable exhibitionism, and zombie like conduct. You see the worst aspect of homosexual activism exactly from Western Cultures, and not following it in part because of the way LGBT groups conduct themselves in Western cultures, if they were something like Japan where they act honorably and cultured, then you might see better perception for homosexual visibility in the future. As from the video, I notice the woman threw the first punch and that is another ugly sight of this sort of activism, these people just do not respect the law or civility until they face the consequences, the same can be said with LGBT activism, they are just creating their own separate identity, and expect others to subvert their own culture and national identity to include the LGBT into the mainstream. This is not going to work, LGBT movement of the Western activism concept seems nothing more than a tool to destroy social cohesion within a country and community and in the end leads to no good path forward.