For viewers, they're the ultimate guilty pleasure. For producers, micro dramas mean big profit.
Reflecting on the highs and lows of this year's China Media Group Spring Festival Gala, the world's most-watched television program.
Taiwan elections discussions remained relatively muted on Weibo, with limited hashtags and controlled narratives. Read more about what's trending, from Harbin to Xinjiang, in this 22nd...
Part of Harbin's enormous success can be attributed to a snowball effect, but the hype is also the result of a well-coordinated campaign.
Which words and phrases made it to Weibo's top trending lists in 2023? We've compiled a top 25 of the most popular and noteworthy buzzwords.
Chinese online reactions to the war in the Middle East are intertwined with echoes of China’s own national suffering and its modern history.
Chinese perspectives on the Israel-Palestine conflict are influenced by China's historical context and perceptions of its role in the world today.
What's trending on Weibo? About the main media message of the Asian Games, the most controversial embrace, how the Huawei product launch generated a new popular...
In today's Chinese social media environment, both foreign brands and local influencers must tread carefully, as even minor missteps can trigger significant consequences.
From beauty guru to betrayal: why one livestream moment is shaking China's internet.
The recent buzz surrounding the Luckin x Maotai collaboration shows that blending coffee + alcohol might just become the next major trend in Chinese coffee culture.
"Is our world turning into an apocalyptic survival game?" Fears over Fukushima waste water and other global threats are fueling public anxiety in China.
Furious responses from Chinese media and netizens after Japan starts releasing Fukushima water into the Pacific: “The entire world will remember what the Japanese government did...
"The Best Anti-Theft Strategy in Europe"? Chinese netizens are sharing tips how not to get robbed during their Europe trip.
Patriotic, problematic, or purely photogenic? The trend of ethnic photoshoots has sprouted across Chinese social media platforms.
Renowned Chinese artist and the creator of the 'Blue Rabbit' zodiac stamp Huang Yongyu has passed away at the age of 98. "I'm not afraid to...
Humor is serious business. This is the What's on Weibo newsletter, issue 4, featuring China's social heartbeat of week 20.
Exploring the dynamics that led to the social storm involving Chinese comedian 'House' Li Haoshi.
There is more to these small incidents than meets the eye. This is the Weibo Watch wrap-up of China's biggest social media discussions of week 19,...
An altercation between passengers on a high-speed train to Chengdu has caused a stir on Chinese social media, sparking discussions about some long-standing social issues.