How These 10 New KOL ‘Rules’ on Weibo Could Affect Luxury Brands in China

With recently new rules implemented by Sina, China’s online influential public figures (aka KOLs) can no longer do as they please on Weibo. An overview of Weibo’s new KOL rules here. This article was originally posted by our friends at Jing Daily.   The Purported Rules   If you’re a KOL with a Weibo account, […]

Lao Gan Ma: The Story of China’s Most Spicy Godmother Tao Huabi

She is China’s ‘Old Godmother’: Tao Huabi (陶华碧) is the creator of one of China’s most famous Lao Gan Ma chili sauces and the embodiment of the ‘Chinese dream.’ By following her own path and relying on her instinct, Tao rose from poverty and became a multi-billionaire. China’s spiciest businesswomen has now quietly retired

Higher Prices, Bothered Passengers: Why Are Didi’s Prices Going Up?

It has been the question going around Chinese social media: why are the prices of China’s most popular e-hailing app service Didi (滴滴) going up? Users of the mobile taxi-calling app are not happy now that prices are increasing as much as 20%. Read the story of Didi Chuxing, its increasing prices, and what Chinese netizens are saying about it.

‘Humiliating’ Korean K-Swiss Commercial Enrages Chinese Netizens, Fuels Anti-Korean Sentiment

A Korean commercial by American footwear company K-Swiss has recently sparked outrage on Chinese social media. The ad video depicts an alleged Chinese character in a way that is called “insulting” and “humiliating” to China. The controversy fuels anti-Korean sentiments amidst current China-South Korea tensions, negatively impacting the popularity and presence of Korean pop culture in the PRC.

Another Tearjerker – The Popularity of Thai Commercials on Weibo

A new Thai commercial by ‘Brand’s World’ company was recently shared on China’s social media. The touching ad campaign shows that starting a business comes with trial and error. It is yet another addition to Thailand’s rich collection of tear jerking and successful commercials that are shared on Weibo and strike a chord with netizens around the world.

China’s Booming Cyberstar Economy & Papi Jiang

How far would a Chinese company go to connect their brand to Papi Jiang, China’s rising Weibo superstar? Today’s ad auction showed that people are willing to pay millions to get their ad in one of the popular videos by Papi, who has become China’s national sweetheart. The staggering winning bid makes it clear: China’s ‘cyberstar economy’ is alive and kicking.

The “YouTube Effect” of WeChat & Sina Weibo

Stories of YouTube stars turning into successful entrepreneurs have become manifold. With the so-called ‘Youtube Effect’, anyone can become an online fashion influencer or money maker from behind their computer. Chinese social media platforms WeChat and Sina Weibo have their own Youtube Effect.