With recently new rules implemented by Sina, China’s online influential public figures (aka KOLs) can no longer do as they please on Weibo. An overview of Weibo’s new KOL rules here. This article was originally posted by our friends at Jing Daily. The Purported Rules If you’re a KOL with a Weibo account, […]
In China’s super competitive bike-sharing market, newcomer CoolQi offers a special something for its customers in cooperation with Haier. With a dazzling gold color, cool design, and mobile-charging cables, CoolQi targets China’s young and trendy bike sharing users.
She is China’s ‘Old Godmother’: Tao Huabi (陶华碧) is the creator of one of China’s most famous Lao Gan Ma chili sauces and the embodiment of the ‘Chinese dream.’ By following her own path and relying on her instinct, Tao rose from poverty and became a multi-billionaire. China’s spiciest businesswomen has now quietly retired
The world’s biggest online sale of the year, China’s Single’s Day, took place on November 11. What’s on Weibo gives an overview of the latest trends and biggest brands, showing how China’s middle-class online consumer habits are undergoing drastic changes.
It has been the question going around Chinese social media: why are the prices of China’s most popular e-hailing app service Didi (滴滴) going up? Users of the mobile taxi-calling app are not happy now that prices are increasing as much as 20%. Read the story of Didi Chuxing, its increasing prices, and what Chinese netizens are saying about it.
A Korean commercial by American footwear company K-Swiss has recently sparked outrage on Chinese social media. The ad video depicts an alleged Chinese character in a way that is called “insulting” and “humiliating” to China. The controversy fuels anti-Korean sentiments amidst current China-South Korea tensions, negatively impacting the popularity and presence of Korean pop culture in the PRC.
A new Thai commercial by ‘Brand’s World’ company was recently shared on China’s social media. The touching ad campaign shows that starting a business comes with trial and error. It is yet another addition to Thailand’s rich collection of tear jerking and successful commercials that are shared on Weibo and strike a chord with netizens around the world.
A Chinese ad campaign for washing detergent brand Qiaobi (俏比) that recently aired on TV and in cinemas has caused big controversy for being “completely racist”. Watch our Weivlog update on this issue here.
How far would a Chinese company go to connect their brand to Papi Jiang, China’s rising Weibo superstar? Today’s ad auction showed that people are willing to pay millions to get their ad in one of the popular videos by Papi, who has become China’s national sweetheart. The staggering winning bid makes it clear: China’s ‘cyberstar economy’ is alive and kicking.
Swiss luxury watchmaker IWC has launched its online China shop this week. The brand does not sell its watches through Chinese e-commerce giants such as JD.com or TMall, but through the versatile messaging app WeChat – which allows official accounts to build their in-app shops.