China’s “Most Famous Foreigner” Mark Rowswell: Ready for Dashan 3.0
Canadian Mark Rowswell aka Dashan (大山) has been working as a comedian and media personality in China since the late 1980s. His excellent Chinese made him instantly famous when he starred in the most-watched televised show in the world, the CCTV Spring Gala. Since then he has appeared on countless Chinese TV shows and dramas, and has appeared on the Spring Gala a total of four times.
On Sina Weibo, Dashan (@大山) now has over 3.8 million fans. He might not be the most popular non-Chinese person on Weibo (Stephen Hawking gained 4.2 million followers since he joined Weibo), but he certainly is the most famous Canadian in China ever since Norman Bethune.
One of the reasons for Rowswell to talk about his work during a special talk at Beijing’s the Bookworm on March 30 (moderated by Asia correspondent Nathan VanderKlippe), is his upcoming show in Australia at the Melbourne Comedy Fest, where he will be performing in Chinese. It’s now all about the physical audiences for Rowswell, who says he’s disappointed with Weibo and the virtual world, and wants to do comedy offline – up close and personal.
THE BIRTH OF DASHAN
“I thought it was just an audience of 500 people; nobody told me there were 550 million people watching the show on TV.”
As Dashan’s career in China will soon hit the 30-year mark, the Ottowa-born performer is perpetually known as “the foreigner who speaks fluent Chinese.”
Perhaps surprising for someone who masters Mandarin so well, Rowswell did not speak a word of Chinese until the age of 19. He chose to study the language out of curiosity after the phrase “the next century belongs to China” started to make its rounds in Canada. From 1984 to 1988, he studied Chinese at the University of Toronto and then headed to China.
“We all knew that China was going to be a big part of the world, that many Chinese would come to Canada – but how many Canadians were going to China?”, Rowswell tells his audience at the Bookworm. He set out to the People’s Republic of China (PRC) to “ride the wave”, although he was not sure about his exact plans yet.
Within 3 months after starting his studies at Beijing University, Rowswell was asked to participate in a TV show and ‘Dashan’ was born. His Chinese name (that literally means ‘big mountain’) is a peasant one, which in itself already was a joke.
But the name Dashan grew bigger than Rowswell could have ever imagined when he later appeared at the national CCTV gala. “I had no background in performing, and I thought it was just an audience of 500 people; nobody told me there were 550 million people watching the show on television. The little skit that we did somehow hit a sweet spot somewhere, and it ended up being the most popular act of that particular show,” Dashan recalls.
Dashan performing at the 1998 Spring Festival Gala, the best-watched televised event in the world (appears at 3.00 minute mark).
Rowswell’s career soon set off and ‘Dashan’ became a national hype. For a long time, Rowswell did not see his work at the time as a goal in itself: “I thought of it as a stepping stone to get into Chinese society, and to get away from campus and my study books. I traveled with a Chinese performing group and experienced things other foreign students in China would never experience – I even went to places foreigners were not allowed to go.”
Although Rowswell at the time still aspired to work at the Canadian embassy or somewhere else, his work as a freelance performer eventually turned out to be decisive for his eclectic career path, that has brought him to where he is today at the age of 52.
DISAPPOINTED IN SOCIAL MEDIA
“I have trouble reading Weibo because I just don’t find anything interesting on it. It’s very hard to keep engaged on a platform that you don’t find interesting.”
Looking back on the past thirty years, Rowswell says he can roughly divide his story into three parts. “Dashan 1.0” is the foreign student who appeared on TV as a comedian and TV host. That first stage led him to the “2.0” stage, where his role as a freelance performer also grew into one of being more of a cultural ambassador.
Rowswell received official recognition for this cultural role when he was part of Canada’s Team Attaché during the 2008 Olympics, and later became the Commissioner General for Canada at Expo 2010 in Shanghai. After this period, he searched for a new goal and hoped to find it online.
“After 2010 I thought the answer was Weibo,” Rowswell says: “I really got into Weibo around 2010, 2011, 2012. But post-2012 or so, Weibo is really…I mean, I still maintain it, but I really have trouble reading Weibo now because I just don’t find anything interesting on it. It’s very hard to keep engaged on a platform that you don’t find interesting.”
Rowswell expresses his disappointment when he says he feels that “the promise of social media has not played out.” Although he says he thought that internet was the channel to lead the next stage of his career, “it did not work out that way.”
It is not just Sina Weibo that has not brought Dashan what he had hoped for: “I just think social media in general.. (..) We used to think technology was going to make it easier to communicate and that social media was going to bring people together but that has not worked; social media has unleashed the basic human tribalism and reinforced it.”
As Rowswell felt that the future of his career would not take place online in front of a virtual audience, he decided to focus on physical audiences and returned to the offline stage.
THE THIRD ACT
“Stand-up comedy is something that is closely tied to the rise of counter-culture and individualism in China.”
From foreign comedian to cultural ambassador, Rowswell reveals that he has always felt he was not truly doing his own things as a freelancer. “I was always doing stuff for someone else, doing someone else’s show. But where is my show?!,” he laughingly says.
It is stand-up comedy in which Dashan has found the next stage of his career, which he calls “Dashan 3.0” or “the third act.” Rowswell stresses that he does not want to be the foreigner in China performing solely for foreign audiences in expat bars. He specifically wants to connect with Chinese audiences; Chinese-language comedy is giving Dashan the stage and the possibility to directly speak to them.
As stand-up comedy (站立喜剧) is finding more channels and bigger audiences in China, Rowswell feels this is the right niche to explore: “It allows me to build on something new. It is not mainstream comedy here, but is something that is closely tied to the rise of counter-culture and individualism in China.”
Rowswell also finds that his eclectic career and experiences now give him the opportunity to take on some kind of mentoring role as a performer. The upcoming Chinese “Dashan Live” show at the Melbourne International Comedy Festival – where he will be the only “non-Chinese Chinese performer” – is an important part of this new journey.
“It takes time to find your own voice,” Rowswell remarks. As Dashan 3.0, he now has the opportunity to finally share his own experiences and his own stories, in his own Dashan show.
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