Weibo From A to Z: A Look Back at the Biggest Trending Topics of 2016

What were the most discussed topics on Weibo of 2016? What’s on Weibo gives an overview of top stories on Chinese social media from A to Z: a look back at Weibo’s biggest trends of 2016. As we are getting ready for a new year, What’s on Weibo reflects on the most popular trending stories […]

Higher Prices, Bothered Passengers: Why Are Didi’s Prices Going Up?

It has been the question going around Chinese social media: why are the prices of China’s most popular e-hailing app service Didi (滴滴) going up? Users of the mobile taxi-calling app are not happy now that prices are increasing as much as 20%. Read the story of Didi Chuxing, its increasing prices, and what Chinese netizens are saying about it.

“Cheap”, “Ugly”, “Nothing like Hong Kong” – Netizens Disgruntled with New Shanghai Disneyland Trains

Shanghai’s very first Disney-themed trains will start running on June 16, the very same day of the grand opening of Shanghai Disneyland. Many netizens, however, are disgruntled with the design, saying it is ugly compared to that of Hong Kong’s Disney trains.

Chinese Netizens Discuss Uber New Rider Rules: “Would You Still Take Uber?”

International car service company Uber is currently testing new rules that could make ordering a Uber cab more expensive for riders. On Chinese social media, netizens dispute the new rules. As Uber China (优步) is already suffering huge competition from homegrown giant Didi Kuaidi (滴滴快的), implementing their tryout rules in the PRC might further harm their China expansion

China’s Booming Cyberstar Economy & Papi Jiang

How far would a Chinese company go to connect their brand to Papi Jiang, China’s rising Weibo superstar? Today’s ad auction showed that people are willing to pay millions to get their ad in one of the popular videos by Papi, who has become China’s national sweetheart. The staggering winning bid makes it clear: China’s ‘cyberstar economy’ is alive and kicking.

Behind SK-II’s China’s “Change Destiny” Campaign

The ad campaign of skin care brand SK-II has been all over the news, both in and outside China, since it was launched on April 7 – triggering much discussion on the phenomenon of China’s ‘leftover women’ and the ad itself, with some calling it hypocritical.